BEGIN:VCALENDAR VERSION:2.0 PRODID:-//The ICG - ECPv6.3.3.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:The ICG X-ORIGINAL-URL:https://theicg.co.uk X-WR-CALDESC:Events for The ICG REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/London BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20230326T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20231029T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20240331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20241027T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/London:20240704T110000 DTEND;TZID=Europe/London:20240704T120000 DTSTAMP:20260423T074936 CREATED:20240606T090532Z LAST-MODIFIED:20240703T105438Z UID:37504-1720090800-1720094400@theicg.co.uk SUMMARY:Everything you wanted to know about Marketing (but were afraid to ask). A Q&A with two Marketeers (who are not afraid to answer) DESCRIPTION:This webinar has been generously sponsored by Teneo Translations \nTeneo Presentation – The ICG July 2024 \n \nJoin this Q&A style webinar with marketers Chantal Cornelius (Appletree Marketing) and Paul Griffiths (Client Advocates) and ask them any marketing-related questions you may have\, such as; \n\nI know what I should be doing but I just can’t seem to do it; why?\nWhat’s the best way to promote my business? Phone\, email or social media?\nWhat can I do to make my business stand out?\nI don’t know where I should be marketing and to whom?\nIs marketing really all it’s cracked up to be; isn’t word of mouth more important?\nI don’t know how to differentiate myself….\n\nChantal and Paul are no strangers to the ICG. Both have presented individually to our members several times. \nThis time\, we bring you both of them together for their combined expertise. \nChantal Cornelius \n \nChantal Cornelius left the corporate world in 2000 to set up Appletree Marketing. It was the second best decision she’s ever made. \nSince then\, she’s filled her time helping hundreds of coaches\, consultants and trainers to grow their businesses. Her marketing advice is bossy\, practical and down to earth. She’s written two books and her third one might even ready\, by the time you read this! \nNow she spends her time showing her clients what marketing to do\, simplifying how they promote their businesses. She is straight talking and will give her honest opinion to any question she’s asked. \nPaul Griffiths\, Client Advocates \n \nPaul helps owners of Market Research and Insight Agencies to grow revenues by implementing proven growth strategies. \nFor more than 20 years he’s helped grow research and insight agencies. In that time he’s sold research projects\, managed clients and spoken to many Heads of Insight. He understands the challenges of growing a research business while also being a practitioner within it. \nPaul knows what great client growth strategies look like and how to implement them in a way that is both effective and efficient. He’s seen what works\, what doesn’t\, and how to engage with your clients and market to win work. He can help you grow your research business more effectively and more quickly. \n  \nRegister for this session here\n  \n  URL:https://theicg.co.uk/event/everything-you-wanted-to-know-about-marketing-but-were-afraid-to-ask-a-qa-with-two-marketeers/ CATEGORIES:ICG Webinar ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/03/ask-expert-517666040.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240627T110000 DTEND;TZID=Europe/London:20240627T120000 DTSTAMP:20260423T074936 CREATED:20240610T110039Z LAST-MODIFIED:20240617T095528Z UID:37521-1719486000-1719489600@theicg.co.uk SUMMARY:AURA's Working Well Together Charter: What Is It And How Does It Impact Independent Consultancies? DESCRIPTION:AURA launched its Working Well Together Charter at Quirks London on the 8th May 2024.\n\nThe Charter is founded on the  belief that the way clients and research agencies work together can make a\nreal difference to people’s confidence and well-being. AURA members who sign up to the AURA Working Well Together Charter have committed to a set of standards they will live up to when you work with them. \nAURA Working Well Together Charter May 2024 \nThis webinar will shed more light on what the Charter is and how this will be impact on independent consultants. \nIt will be led by AURA representative Ruth Hinton and ICG member Nick Bonney\, who was instrumental in its design. \nRuth Hinton \n \nWith a career in client-side consumer insight spanning over 20 years at a variety of major retail and hospitality brands\, and a background in psychology\, Ruth Hinton specialises in understanding the people behind the numbers and collaborating with colleagues to drive improvements for customers. \nRuth is currently Group Head of Customer Experience at Vue International\, and also Chair of AURA\, the UK’s biggest community exclusively for client-side researchers – providing content\, events and peer-to-peer support\, to inspire insight and drive impact within organisations. \nRegister for this session here \n  URL:https://theicg.co.uk/event/auras-working-well-together-charter-what-it-is-and-how-it-impacts-independent-consultancies/ CATEGORIES:ICG Webinar ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/06/AURA-logo.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240620T110000 DTEND;TZID=Europe/London:20240620T120000 DTSTAMP:20260423T074936 CREATED:20240610T103108Z LAST-MODIFIED:20240610T103747Z UID:37511-1718881200-1718884800@theicg.co.uk SUMMARY:How bad are focus groups? Carbon Literacy for Researchers DESCRIPTION:The webinar acts as a bitesize introduction to the full one-day training\, Carbon Literacy for the Insights Sector\, accredited by the Carbon Literacy Project and starts to answer these questions: \n\nWhat is carbon literacy?\nWhat does a tonne of carbon look like and what does it mean?\nHow bad are focus groups? (Clue: Not necessarily that bad)\nWhat about the insights sector – how is it doing?\nWhat steps should we take to reduce our own and our sector emissions?\nWhat types of steps have others taken?\nHow can we maximise our own and our organisations’ impact?\nHow can I become certified Carbon Literate?\n\nWhy people should attend \nKnowing what actions to take that will really reduce our emissions\, as individuals\, communities and organisations is complex and challenging and can often leave us either paralysed\, or potentially making less helpful decisions. \nOur role as insight professionals arguably gives us even greater responsibility\, as we advise client organisations in our project work. \nBy becoming Carbon Literate – learning where we have the most impact and what we can do to reduce it – we can start to get our own houses in order and be in a strong position to advise clients\, with a clearer understanding of the relative impact of our activities\, to make the greatest impact in reaching Net Zero. \nJenny Kedros\, Independent researcher (and ICG member) and climate educator\, Kedros Consulting Ltd. \nLinkedIn www.linkedin.com/in/jenny-kedros \nhttps://theicg.co.uk/member/jennykedros-consulting-co-uk/ \n  \n \nJenny is an independent research consultant and climate educator with specialisms in education and sustainability. As Shift Insight’s Research and Insights Director till 2023\, Jenny led on education research as well as developing sustainability as a core specialism. She works with agencies and clients on education and sustainability research projects\, and continues to create new\, and learn existing\, climate education courses and workshops. \nJenny completed The Oxford Climate Emergency Programme with the University of Oxford (Saïd Business School and The Smith Institute of Enterprise and Environment) in 2021 and was certified Carbon Literate after attending the Carbon Literacy for Interested Organisations course in 2022. Her organisational pledge was to create a sector specific Carbon Literacy course\, which was developed with her team at Shift with support from the Insights Climate Collective. The full training was accredited by the Carbon Literacy Project in May 2023 and has been delivered in-house in agencies and via the MRS. \nThe current average carbon footprint of a UK citizen is 12.7 tonnes CO2e. At the time of writing in June 2024 the Carbon Literacy Project estimated the amount of carbon saved by delegates’ pledged actions across the whole project to be at least 348\,000 tonnes of CO2e. \nRegister for this webinar here  URL:https://theicg.co.uk/event/how-bad-are-focus-groups-carbon-literacy-for-researchers/ CATEGORIES:ICG Webinar ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/03/ask-expert-517666040.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240606T110000 DTEND;TZID=Europe/London:20240606T120000 DTSTAMP:20260423T074936 CREATED:20240522T145525Z LAST-MODIFIED:20240522T145525Z UID:37447-1717671600-1717675200@theicg.co.uk SUMMARY:Five Big AI Trends for Researchers and Insight Professionals DESCRIPTION:This webinar has been generously sponsored by Qualzy \n \nJoin Mike Stevens\, Founder of Insight Platforms and What Next Strategy & Planning\, as well as an ICG member\, where he’ll talk about developments in AI that will have s big impact on researchers going forward: \n\nsynthetic data\nAI agents\nmultimodal assistants\nempathetic language models\nasynchronous video\n\nMike Stevens \nMike is the founder of Insight Platforms\, the leading online directory\, learning and events site for modern research and insights. \nHe is also a leading consultant\, advisor and writer at the intersection of technology\, research and analytics. \nHe has over 25 years’ experience in insight\, software and consulting firms including Vision Critical\, where he led the EMEA region; and Kantar\, where he managed regional business units and global accounts. \nHis consultancy\, What Next Strategy & Planning\, helps client teams\, agencies and tech firms to develop skills\, adopt technology and implement process change. \n \nhttps://www.linkedin.com/in/mjbstevens/ \nRegister for this webinar here  URL:https://theicg.co.uk/event/five-big-ai-trends-for-researchers-and-insight-professionals/ CATEGORIES:ICG Webinar ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2023/05/laptop-g0eeebfa48_1920.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240530T110000 DTEND;TZID=Europe/London:20240530T120000 DTSTAMP:20260423T074936 CREATED:20240430T113939Z LAST-MODIFIED:20240529T160033Z UID:37370-1717066800-1717070400@theicg.co.uk SUMMARY:Webinar: Mushrooms have a branding issue DESCRIPTION:This webinar has been generously sponsored by Indeemo \n \n  \nMushrooms are having a moment. But as the functional shroom category booms (think mushroom coffees\, teas\, powders\, supplements\, chocolates\, blends and super blends)\, what does it mean to a myco-curious audience who still associate mushrooms with grilled cheese or magic (the illegal kind)? \nIn this session\, ICG member Jess Jorgensen (Cultural Strategist and Mycophile)\, with Kim Townend (Social listening-fuelled Cultural and Social Strategist) unpack the order and chaos of functional mushrooms\, and how brands can avoid shroom boom… to bust. \nWhy attend? \n\nSubstantial global interest and investment in this fast-growing category (projected $136bn market value by 2032)\nBig brand interest in capitalising on mushrooms (e.g. in health & wellness\, food\, pet food\, beverages\, apparel\, retail\, cannabis\, beauty)\nNiche category exploding into mainstream; learnings can be applied across similar categories\nMushrooms are fun!\n\nMore about Jess here \nMore about Kim here \nRegister for this webinar here URL:https://theicg.co.uk/event/webinar-mushrooms-have-a-branding-issue/ CATEGORIES:ICG Webinar ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/04/Mushrooms-Website.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240516T110000 DTEND;TZID=Europe/London:20240516T120000 DTSTAMP:20260423T074936 CREATED:20240403T114447Z LAST-MODIFIED:20240409T122636Z UID:37271-1715857200-1715860800@theicg.co.uk SUMMARY:What will 2034 look like? DESCRIPTION:This webinar will be presented by ICG member Preriit Souda\, Director: Data Science & Strategic Insights\, PSA Consultants\, and was originally presented at the EPHMRA Conference 2024. \n \nThis presentation will start with a question for the audience: What do you think 2034 will look like? Then after this we will move on to address what the future might look like 10 years from now. \nPreriit will talk about how society might evolve\, how work might evolve\, and how consumer behaviors might change. Then\, the paper will focus on the possible future of market research/insight – what might happen and where the industry might evolve. What might be the possible strengths and possible weaknesses? \nFinally\, there will be a discussion on the skills that will be needed and what we can do today to be ready for tomorrow and to succeed in what the coming 10 years might bring. \nPreriit Souda \nFor the last 15 years\, Preriit has helped organizations answer different strategic questions by unraveling explicit and implicit human expression through the mining of social and digital data alongside other data sources like Consumer surveys\, IoT (Internet of Things) data\, CRM data\, Mobile behavioral data\, Weather data\, Locational data\, etc. Works with structured and unstructured data analytics\, data mining-machine learning\, natural language & image processing\, etc. Have consulted clients from a range of sectors including CPG/FMCG\, Finance\, Travel\, Telecom\, Public Sector\, across different geographies like UK\, US\, China\, India\, Continental Europe\, Asia Pacific\, Oceania\, Middle East\, North Africa. \n \n Register for this webinar here URL:https://theicg.co.uk/event/what-will-2034-look-like/ CATEGORIES:ICG Webinar END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240425T110000 DTEND;TZID=Europe/London:20240425T120000 DTSTAMP:20260423T074936 CREATED:20240306T121126Z LAST-MODIFIED:20240410T085125Z UID:37031-1714042800-1714046400@theicg.co.uk SUMMARY:Webinar: Semiotics - How This Case Study Brought A Depth Of Understanding For The Client DESCRIPTION:Please join ICG member William Landell Mills\, Amaranth Insight\, as he uses a recent semiotic case study of his (‘Kids’ Films and Hygiene’) to discuss; \n\nSemiotics and its relationship with Qual\nKids’ films\nHygiene\nMoving through space\nA wider point about brand as narrative\n\nWilliam Landell Mills\, Founder\, Amaranth Insight \n \nWilliam started Amaranth in 2017 as a practice that combines semiotics with international qualitative research\, mainly focused on brand strategy and design development. Prior to that William worked at both multinational research agencies and boutiques and was responsible for evolving a number of new methodologies. William has presented papers on Semiotic at the Global Esomar Conference\, the MRS and Semiofest in Mexico. He has been published in Admap\, Marketing Week and most recently in WARC. He won an Atticus for his work on Metaphors in Marketing. \nhttps://theicg.co.uk/member/williamamaranthinsight-com/ \nhttps://www.linkedin.com/in/william-landell-mills-94532323/ \nRegister here (Zoom will then send you your login)\n  \n \n  \n  \n  \n  \n  \n  \n  \n  URL:https://theicg.co.uk/event/webinar-semiotics/ CATEGORIES:ICG Webinar ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/03/ask-expert-517666040.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240411T100000 DTEND;TZID=Europe/London:20240411T230000 DTSTAMP:20260423T074936 CREATED:20240327T170851Z LAST-MODIFIED:20240408T161609Z UID:37215-1712829600-1712876400@theicg.co.uk SUMMARY:Research in Asia – Everything you wanted to know but were afraid to ask DESCRIPTION:This webinar has been generously sponsored by TTC  WeTranslate \n \nPlease come and join ICG member Felicia Schwartz and her colleague\, Sophie Cox\, who’ll be discussing what it’s really like to conduct research in Asia. \nSpecifically\, they’ll cover: \n\n\n\nThe Practical  (holidays\, timings\, translations …)\nThe Cultural ( cultural input into every stage of the project )\nThe Relational (rapport with respondents\, research professionals etc\n\n\n\nYou should join this webinar if; \n\nyou’re likely to conduct projects in China or SE Asia\nyou want to understand more about international or multi-market research projects\nyou’re interested in culture and cross-cultural work.\n\n\n\n\nFelicia Schwartz\, China Insight  \n \nFelicia has lived and worked in China for 14 years and spends her time between London and Beijing . She is the founder of China Insight\, a qualitative research agency specialised in cultural behaviour. China Insight works across sectors with especially rich experience in Beauty\, lifestyle\, FMCG\, Kids\, and automotive \nhttps://www.linkedin.com/in/felicia-schwartz-70331b/ \nwww.chinainsight.co.uk \nSophie Cox\, Firestar \n \nSophie has lived and worked in SE Asia for 25 years and is currently based in Malaysia. She is MD of Firestar\, a boutique qualitative agency\, which works throughout SE Asia \nSophie has been helping international agencies with research in the region for the past 20 years\, has published an article on the subject in QRCA Views (https://www.qrcaviews.org/2021/11/10/qualitative-research-in-southeast-asia-what-you-need-to-know/) and conducted webinars with researchers and fieldwork partners in UK and Europe offering practical tips on how to manage projects in SE Asia \nhttps://www.linkedin.com/in/sophie-cox-7b2435a \nhttps://firestarresearch.com/index.html \n  \nREGISTER YOUR PLACE HERE  (note earlier-than-usual start time)\n  URL:https://theicg.co.uk/event/research-in-asia/ CATEGORIES:ICG Webinar ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2024/03/map-307197_1280.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240314T110000 DTEND;TZID=Europe/London:20240314T120000 DTSTAMP:20260423T074936 CREATED:20240311T183848Z LAST-MODIFIED:20240311T183848Z UID:37063-1710414000-1710417600@theicg.co.uk SUMMARY:Conducting Research in Europe: A Panel Debate DESCRIPTION:This webinar has been sponsored by Rigour Research  \n  \n \nOur Panellists \nAlexander Ekimov\, Kea Solutions Ltd. \n \nIt is now exactly 20 years since I started working in market research with a brief spell in marketing in between. I have worked on a wide variety of projects both in terms of scope and size. Electoral\, social\, consumer and B2B research in a single country\, East Europe and the entire continent. While for the most part I have worked as part of a small team of freelance researchers\, I have also participated at the central coordination level for big multinational projects. \nSilvia Iranzo Ferrandis\, In Market Research  \n \nSilvia Iranzo Ferrandis is ‘Director & Consultant’ at ‘In Market Research’ in Spain. A senior expert qualitative research consultant who has been working in multi-country international studies for 19 years now. Always searching for innovative techniques and methodologies she enthusiastically embraced online research over a decade ago and is considered a pioneer and early adopter of online focus groups\, blogs and online communities in Spain. Silvia has managed projects for many international research agencies and consumer\, B2B and pharmaceutical global brands. \nCamille Gerbaud\, CG Research \n \nCamille Gerbaud through CG Research helps UK businesses bridge the cultural gap when conducting qualitative research in the French market. \nBorn in France and living in the UK\, Camille has over 14 years of experience as a qualitative researcher & consultant in market research agencies in Paris and London as well as in a freelance capacity. \nCamille holds a Masters degree in Social Psychology and is passionate about how social representations and culture shape consumers perceptions and behaviours.  \nHenrique Savelsberg\, Savelsberg Research \n \nHenrique is Dutch native and has 20+ year’s experience in developing and managing international market research projects. Having a strong track record as Research Manager for multi-country studies (especially across Europe and SE Asia) where he works with local senior researchers but also as much as a researcher himself where he is often asked for NL/BE. Henrique moderates (nearly exclusively online) in Dutch and English mainly. Strong on the ground research experience across Europe and SE Asia region. Henrique enjoys deep diving with consumers but picking up technical B-to-B research as much where he often teams up with topic experts whether it may be aquaculture\, tires\, packaging\, adhesives to name a few areas. \n  \nREGISTER FOR THIS WEBINAR HERE (Zoom will then send you login link) URL:https://theicg.co.uk/event/conducting-research-in-europe-a-panel-debate-2/ CATEGORIES:ICG Webinar ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/1546946159-map.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240314T110000 DTEND;TZID=Europe/London:20240314T120000 DTSTAMP:20260423T074936 CREATED:20240213T101326Z LAST-MODIFIED:20240227T222619Z UID:36911-1710414000-1710417600@theicg.co.uk SUMMARY:Conducting Research in Europe: A Panel Debate DESCRIPTION:This webinar has been sponsored by Rigour Research  \n \nOur Panellists \nAlexander Ekimov\, Kea Solutions Ltd. \n \nIt is now exactly 20 years since I started working in market research with a brief spell in marketing in between. I have worked on a wide variety of projects both in terms of scope and size. Electoral\, social\, consumer and B2B research in a single country\, East Europe and the entire continent. While for the most part I have worked as part of a small team of freelance researchers\, I have also participated at the central coordination level for big multinational projects. \nSilvia Iranzo Ferrandis\, In Market Research  \n \nSilvia Iranzo Ferrandis is ‘Director & Consultant’ at ‘In Market Research’ in Spain. A senior expert qualitative research consultant who has been working in multi-country international studies for 19 years now. Always searching for innovative techniques and methodologies she enthusiastically embraced online research over a decade ago and is considered a pioneer and early adopter of online focus groups\, blogs and online communities in Spain. Silvia has managed projects for many international research agencies and consumer\, B2B and pharmaceutical global brands. \nCamille Gerbaud\, CG Research \n \nCamille Gerbaud through CG Research helps UK businesses bridge the cultural gap when conducting qualitative research in the French market. \nBorn in France and living in the UK\, Camille has over 14 years of experience as a qualitative researcher & consultant in market research agencies in Paris and London as well as in a freelance capacity. \nCamille holds a Masters degree in Social Psychology and is passionate about how social representations and culture shape consumers perceptions and behaviours.  \n  \nREGISTER FOR THIS WEBINAR HERE (Zoom will then send you login link) URL:https://theicg.co.uk/event/conducting-research-in-europe-a-panel-debate/ CATEGORIES:ICG Webinar ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/1546946159-map.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240307T110000 DTEND;TZID=Europe/London:20240307T120000 DTSTAMP:20260423T074936 CREATED:20240103T104944Z LAST-MODIFIED:20240306T123022Z UID:36722-1709809200-1709812800@theicg.co.uk SUMMARY:Applications of Behavioural Science to Quantitative Market Research DESCRIPTION:This webinar has been sponsored by Cxoice Insight Systems from dobney.com – the all-in-one survey and insight platform \n \n  \nOver the past decade or more\, many market research agencies and their clients have been influenced by findings from behavioural science. In particular\, some agencies have incorporated insights and approaches from behavioural science into their qualitative research offer. \nHowever\, while some have also had similar success in quantitative research\, there remains significant untapped potential here. A huge opportunity exists for clients to improve their ability to understand\, predict\, and influence key stakeholder behaviour – through application of behavioural science insights and approaches to quantitative research. \nThis webinar will provide you with both the theory and tools to rectify this. We’ll first examine behaviour change models in detail. Next\, we’ll look at behavioural economic approaches. Finally\, we’ll cover personality trait insights. \nThis webinar will provide both the rationale for why\, but crucially also the “how to”. Importantly\, everything described will complement existing quantitative research techniques and data collection methods. Therefore\, no significant initial investment is required to put any of these approaches into practice. \nThe webinar will also summarise the highlights from a detailed\, upcoming 35-page guide: Applications of Behavioural Science to Quantitative Market Research. A free copy can be pre-ordered here: https://www.activate-research.com/quantitative-research-guide \nThis webinar follows on from a similar session that Chris ran for us in early 2022\, giving us an overview of how the landscape has changed over this period. \nChris Harvey \n \nChris Harvey is the Founder of Activate Research\, which inspires change and drives growth through enabling a deeper understanding of how people think and why they behave as they do. Drawing on an MSc Behavioural Science and 15 years research industry experience\, Activate Research adds complementary insights and approaches from behavioural science – and psychology more broadly – to agencies’ research offer. This enables end clients to better understand\, predict\, and influence target audience behaviour. \n \n  \n\nREGISTER FOR THIS WEBINAR HERE (you’ll then be sent your login) URL:https://theicg.co.uk/event/applications-of-behavioural-science-to-quantitative-market-research-2/ CATEGORIES:ICG Webinar ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/social-media.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240228T110000 DTEND;TZID=Europe/London:20240228T110000 DTSTAMP:20260423T074936 CREATED:20240207T150723Z LAST-MODIFIED:20240220T175656Z UID:36844-1709118000-1709118000@theicg.co.uk SUMMARY:Webinar: Nowhere Be Like Africa - A Guide To Research DESCRIPTION:This webinar is generously sponsored by Babble viewing facility\, West Midlands\, winner of the MRS Operations Awards Best Viewing Facility – Experience & Impact \n \nAs part of our international research webinar series\, we are now proud to introduce three ICG members who’ll give us some cultural insight\, do’s and don’ts of doing research\, and some great anecdotes\, about doing research in Africa. \nOur Speakers \nEmil Brune\, African Grey \n30+ years’ experience of growing brands \n \nI’ve been immersed in the world of brands and consumers for 30+ years now. My experience is multifaceted having worked for advertising agencies\, brand companies and consultancies. I have extensive global research experience and am equally confident with quant and qual methodologies. \nMy primary interest has always been to use research as a tool to enable better decision-making\, selecting the best methodologies to achieve project objectives. My guiding philosophy is to ‘Get thinking straight before moving to action’. Often\, this involves protecting shareholder value by culling poor ideas. Clients compliment me on my ability to get teams to grasp the practical implications from research. \nIn my previous corporate life at Diageo\, I led global thinking on consumer segmentation\, portfolio planning\, opportunity identification and consumer / shopper trends. I also led their African research teams\, which enabled me to build connections and friendships across the continent. I spent the majority of 2015 in Addis Ababa\, Ethiopia after Diageo asked me to go back to Africa to help build capability across their marketing\, insights and innovation teams. \nI founded African Grey in 2016\, having long been frustrated by agencies who charged exorbitant prices\, delivered poor quality research and had a lack of empathy for African consumers. The aim was that African Grey would help teams get closer to their target consumers in Africa and hence make better decisions. \nEmil’s sector experience includes: APPAREL Sporting and Outdoor AUTOMATIVE Cars\, Fuel\, Tyres BEAUTY Cosmetics\, Skincare DRINKS Beer\, Bitters\, Cocoa\, Malt\, CSDs\, Energy\, RTDs\, Spirits ENERGY Solar FINANCIAL Banking\, Insurance\, Pensions\, Investments\, Neobanking\, Cryptocurrency\, Buy Now Pay Later FMCG Dairy Products\, Lab-grown meat\, Oral Care\, Pilchards\, Plant-based Products\, Tobacco ONLINE Social Media\, Search PROPERTY Commercial Retail Ikea\, John Lewis SOCIAL Clean Cooking TECH Mobile Networks\, SIM Cards\, SAAS. \nEmil holds an MBA degree from the University of Cape Town’s Graduate School of Business and a Sloan Masters degree in Leadership and Strategy from London Business School. \nAndrew Onyeagbaku\, Mojo Africa \n \n  \nAndrew has 2 decades of experience working in brand consultancy having started his career in Japan and then moved to London where he worked at Flamingo and then Clear before dedicating his focus to the African continent. He is multilingual speaking\, French\, German\, Japanese\, Dutch\, English and Igbo\, which helps when clients from that region look to enter African markets. He runs two companies\, Mojo Africa and Kimoyo Insights. \nMojo was founded in 2015 and is a strategic African Cultural Insights Consultancy. Using a plethora of innovative & proprietary investigative means we help clients better understand African markets so they can successfully create better products\, services\, and marketing strategies attuned to those markets. \nWe are a diverse group of African aficionados living in and engaging exclusively with the continent and its diaspora 24/7 to offer unparalleled cultural insights and innovation inspiration to help clients take advantage of the opportunities in Africa\, one of the fastest growing regions in the world. \nWe work with multidisciplinary teams\, and with people from various African backgrounds to help crack each challenge. Our approach is collaborative  with our clients but we are not afraid to challenge and lead where we feel this will lead to stronger and more enduring project outcomes. \nWe conduct market research qualitatively and quantitatively. We conduct cultural and semiotic analysis of African markets to give clients a culturally informed competitive edge when engaging with local consumers. We guide clients through innovation processes to help them create new products\, brands and services. \nSome of the industries we have worked in include: automotive\, education\, non-profit organisations\, agritech\, bigtech\,  fintech\, edtech\, healthtech (social) media\, gaming\, FMCG\, Alcohol\, oil & gas\, alternative energy\, etc \nWe’ve worked on projects  looking at the semiotics of the dairy category in Nigeria\, helping clients understand the meaning and relevance of magic in order to inform advertisement. We’ve created video consumer personas for consumers in East\, West\, NOrth and South Africa for a leading alcohol brand and we’ve helped the Migration Policy institute understand challenges for African economic migrants following the correct proceeds to being able to effectively make remittance to and from Africa. \nKimoyo\, was founded in 2020 and also focussed on the African continent. Kimoyo leverages its huge consumer database and AI analytics platform to deliver rapid ‘autopilot’ insights to clients across the globe helping R&D\, Innovation and strategy teams make informed decisions about pricing\, purchasing and new innovations. \nSharon Matike\, Afrique Monitor \n \nAn astute Africa business consultant and market researcher with a keen commitment to helping clients navigate complex business environments by providing strategic insights\, inputs\, and recommendations. \nSharon works to provide on the ground information\, comprehensive data\,reports\, insights and analysis\, contact and client tracing for organisations interested in doing business in Africa. \nHer company Afrique Monitor based in Cameroon with footprints in over 35 unique African markets provides services such as market entry research\,  data collection\, quality and quantitatively product research\, corporate investigations and africa business consulting. \nSharon works with a number of multinational businesses on their Africa strategy and is an associate of Anteris management consultancy based in the UK. \n  \nREGISTER FOR THIS WEBINAR HERE \nLOGIN FOR THE WEBINAR IS HERE  \n  URL:https://theicg.co.uk/event/webinar-nowhere-be-like-africa-a-guide-to-research/ CATEGORIES:ICG Webinar ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2024/02/ICG-Africa-Poster.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240215T110000 DTEND;TZID=Europe/London:20240215T120000 DTSTAMP:20260423T074936 CREATED:20240108T115333Z LAST-MODIFIED:20240212T095956Z UID:36744-1707994800-1707998400@theicg.co.uk SUMMARY:Webinar: Financial Planning: A Conversation DESCRIPTION:We welcome IFA Victor Sacks\, VS Associates\,  to talk about some key areas of financial planning relevant to micro-business owners\, and answer your questions about this. \n \nSpecific areas to be covered include: \n\nretirement planning\nfinancial investments\nemployee responsibilities.\n\nThis webinar is designed to give you some food for thought\, rather than individual advice\, and will give you a chance to share thoughts with other attendees. \nREGISTER FOR THIS WEBINAR HERE: Zoom will then generate your login. URL:https://theicg.co.uk/event/webinar-financial-planning-a-conversation/ CATEGORIES:ICG Webinar ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2023/06/money-g53e3b8e08_1280.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240201T110000 DTEND;TZID=Europe/London:20240201T120000 DTSTAMP:20260423T074936 CREATED:20221122T120234Z LAST-MODIFIED:20240122T113609Z UID:31883-1706785200-1706788800@theicg.co.uk SUMMARY:Award for Independent Consultants 2023: Finalists Share Their Submissions DESCRIPTION:This webinar has been sponsored by Yonder Data Solutions\, who are a trusted fieldwork and data collection company offering numerous services such as UK/International online data collection\, advanced analytics\, CATI\, dashboards and visualisation\, AI technology and omnibus services\n\n\nCome and hear from our 5 Award Finalists from last year about their submissions. Hear more about how they approached their work\, the hurdles they overcame\, what worked well and less well\, and why they chose to enter the Award. \nA great opportunity to learn from other consultants and ask them questions. Also an opportunity to find out more about the Award for 2024. \nOur Finalists \n\nAWARD WINNER:  Untapped Innovation: How research-led innovation helped BookTrust reach disadvantaged children\n\n\nHIGHLY COMMENDED: PS Research: How PS Research helped Cumbria’s third sector tell the story of their multi-million-pound participant-led employment programme\n\n\nMoorcroft Market Research:  Evolving a charity to meet future needs of people with learning disabilities (for Hft)\n\n\nHush Research and Strategy: Codifying connection for a better night’s sleep (for the Mayborn Group)\n\n\nWhite Rabbit Research: Helping children play their way (for the Children’s Coaching Collaborative).\n\n  \n\n \n \n \n \nREGISTER FOR THIS WEBINAR HERE (Zoom will then send you your login) URL:https://theicg.co.uk/event/award-for-independent-consultants-2023-finalists-share-their-submissions/ CATEGORIES:ICG Webinar ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2023/12/MRS_Awards-23_0423v22.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240116T110000 DTEND;TZID=Europe/London:20240116T120000 DTSTAMP:20260423T074936 CREATED:20231120T111621Z LAST-MODIFIED:20231120T111753Z UID:36631-1705402800-1705406400@theicg.co.uk SUMMARY:ICG Webinar: Transformational Change Dynamics - and The 'S' Word! DESCRIPTION:Please join us for this informative webinar by ICG member Paul Vittles\, where he’ll be covering; \n\nthe language of change and why it scares people\ntransitional change & transformational change\nthe 3 Key Dynamics of Change\nthe role of research in transformational change\nmini case studies of major change (inc physical\, psychological & emotional)\nThe ‘S’ Word – suicide prevention as a transformational change challenge\nthe role of research in transforming suicide prevention\nhow everyone can help and how you can help!\n\nAbout Paul Vittles and The Jordan Legacy \n \nPaul Vittles is a researcher\, change consultant\, coach & counsellor. He began his career with MORI in 1984\, has held director level positions with some of the ‘big global research firms’ as well as growing a research business as CEO from 5 to 50 people. Paul has worked agency side & client side\, in the UK and Australia. He now works freelance. \nMuch of Paul’s career has been focused on transformational change projects & initiatives; he lectures at business schools on transformational change; and he’s recently been appointed to the Advisory Board of a new Transformational Change Centre at the University of York. \nThese days\, Paul’s focus is on what he calls “one of the great transformational change challenges of our time” – suicide prevention\, or getting the numbers of suicides in the UK down from the level of 6\,000+ preventable deaths every year…towards zero! \nPaul works closely with The Jordan Legacy which was set up by Steve Phillip after losing his son Jordan to suicide in December 2019. The Jordan Legacy is focused on practical actions to minimise suicides. \nIn 2023\, Paul & Steve carried out action research and published a report – ‘Moving Towards a Zero Suicide Society’ – which many people in the suicide prevention field called ‘groundbreaking’. \nPaul is active in the following places: \nLinkedIn: https://www.linkedin.com/in/paulvittles/ \nX (formerly Twitter): @PaulVittles \nMedium: https://paulvittles.medium.com/ \nThe Jordan Legacy: https://thejordanlegacy.com/member/paul-vittles-fmrs-fami-frsa-facilitating-transformational-change-to-move-towards-zero-suicide/ \nREGISTER FOR THIS FREE WEBINAR HERE  (once registered your login will be sent to you directly from Zoom)\n  URL:https://theicg.co.uk/event/icg-webinar-transformational-change-dynamics-and-the-s-word/ LOCATION:Zoom – Registration link above CATEGORIES:ICG Webinar ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/digital-webinar-500807252-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240111T110000 DTEND;TZID=Europe/London:20240111T120000 DTSTAMP:20260423T074936 CREATED:20231214T152829Z LAST-MODIFIED:20240104T105405Z UID:36708-1704970800-1704974400@theicg.co.uk SUMMARY:International Research: Trends\, challenges\, and opportunities – An ICG expert panel discussion DESCRIPTION:This webinar has been generously sponsored by Teneo Translations \n \nThis webinar is the first part of a series of webinars we’ll be conducting about International Research. \nHere\, we welcome four ICG international research experts\, Muriel Esposito\, Nicky Fraser\, Rebecca Harrison and Nicolas Kayser\, to lead a panel discussion\, using stories/real life examples\, to illustrate the following about the international landscape… \n\nChanges past and present\nChallenges encountered and solutions found\nFuture opportunities.\n\nTopics that will be addressed within these areas will include AI and digital automation tools and marketing strategies that can affect how work is conducted. \nOur Panelists \nMuriel Esposito \n \nMuriel\, through Esposito Research and Strategy\, offers\, innovation and strategy and qual and quant services. She is a food research specialist\, with over 25 years experience. \nNicky Fraser \n \nNicky is a skilled and experienced qualitative researcher and trained psychotherapist with a constant fascination for what makes people tick. With 3 decades experience\, Nicky brings national and international expertise across a wide range of categories and markets\, working for some of the leading research agencies in Sydney and London including The Research Business International\, Added Value\, Crucible\, Kaleidoscope and Heartbeat Trends. \nNicky holds a Masters in Social Behaviour from London School of Economics\, including Consumer Psychology and Psychology of Advertising\, and is also a trained psychotherapist. \nRebecca Harrison \n \nRebecca has been a global ethno and insight explorer for over 35yrs and lucky enough to have lived and worked in four continents and travelled extensively\, all in the name of research – and my goodness how it has changed!  Having worked in a range of small\, medium and large agencies\, she now runs Mosaik Consulting Ltd from London\, specialising in international food and drink innovation and kids research\, and partners with a broad network of like-minded agencies and independents on a wide variety of other categories. One thing is guaranteed\, there is never a dull moment with international research and that’s why she loves it! \nNicholas Kayser \n \nNicolas is based in Germany and has a Degree in psychology and further education in innovation/change management (including design thinking)\, online marketing and healthcare marketing. He has been working for 20+ years in national and international market research with a focus on qualitative methods and analysis (B2C and B2B). In 2017 he set up ‘The Insight Zoo’ – Psychological Marketing Research which he runs from Frankfurt. \n  \nRegister your place here (Zoom will then send you your login) \n  \n  URL:https://theicg.co.uk/event/international-research-trends-challenges-and-opportunities-an-icg-expert-panel-discussion/ CATEGORIES:ICG Webinar ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/map.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20231130T110000 DTEND;TZID=Europe/London:20231130T120000 DTSTAMP:20260423T074936 CREATED:20231106T152546Z LAST-MODIFIED:20231116T104758Z UID:36568-1701342000-1701345600@theicg.co.uk SUMMARY:Squeezed - telling HSBC UK's cost-of-living story with video DESCRIPTION:This webinar is generously sponsored by Qualzy\, the quality insights platform \n \n  \nICG members Dan Young (Shed Research) and Daniel Parker-Smith The Word is Out used insight synthesis and video animation to build a powerful story of what the cost-of-living meant for HSBC UK and its customers. We blended real-life stories and news footage with data from our research synthesis – using Netflix documentaries as our inspiration. Our hard-hitting video was shown through the Bank and our “six things you need to know” became the foundation of its cost-of-living response. \nAttend this webinar to find out more about this inspiring and innovative piece of work. \nDan Young \n \nDan Young runs Shed Research. Dan helps insight teams do more with their existing research – either by synthesising their insight\, or by training them to do it themselves. In 2020\, he was the proud winner of the AURA Agency Speaker and MRS/ICG Independent Consultant awards. \nDan Parker-Smith \n \nDan Parker-Smith runs The Word Is Out\, specialists in producing videos for the market research sector. With a research background\, Dan’s approach uncovers genuine stories from real people\, delivering inspiring insight through video and collaborating with agencies to bring video to their projects. \nSocial media / web links:\nShed = W: www.shedresearch.co.uk / X: @danielowenyoung\nTWIO = W: http://www.the-word-is-out.com/ / X: @TheWordIsOutNow \n  \nREGISTER FOR THIS WEBINAR HERE  URL:https://theicg.co.uk/event/squeezed-telling-hsbc-uks-cost-of-living-story-with-video/ CATEGORIES:ICG Webinar END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20231122T110000 DTEND;TZID=Europe/London:20231122T120000 DTSTAMP:20260423T074936 CREATED:20231108T144720Z LAST-MODIFIED:20231109T113626Z UID:36593-1700650800-1700654400@theicg.co.uk SUMMARY:The International Research Landscape DESCRIPTION:This webinar has been generously sponsored by Teneo Translations \n \nWe are proud to welcome Director-General of ESOMAR\, Joaquim Bretcha  to give us; \n\nan update on the international research landscape and its key trends and complexities\nhow ESOMAR\, your global membership association for research\, insights\, & analytics\, can help as you navigate this.\n\nJoaquim will be accompanied by an ESOMAR UK representative. \nThere will be an opportunity to ask questions related to this subject at the end of this session. \n \nREGISTER YOUR FREE PLACE HERE \nONCE REGISTERED\, LOGIN IS https://zoom.us/j/94647185913 \n  \n  URL:https://theicg.co.uk/event/the-international-research-landscape/ CATEGORIES:ICG Webinar ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/map.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20231102T110000 DTEND;TZID=Europe/London:20231102T120000 DTSTAMP:20260423T074936 CREATED:20231003T105051Z LAST-MODIFIED:20231021T114024Z UID:36416-1698922800-1698926400@theicg.co.uk SUMMARY:A love letter from AI to the qualitative researcher DESCRIPTION:This webinar has been generously sponsored by OPPI – the platform for market researchers seeking to enhance their qualitative and quantitative studies through opinion crowdsourcing and audience insights. Using state-of-the-art data analytics\, OPPI captures the nuances of human conversation through crowd-sourced opinions\, providing real-time\, actionable insights. Imagine integrating these rich\, qualitative insights into your current quantitative data sets seamlessly. With OPPI\, you can offer your clients a complete understanding of their target audience by blending numbers with narratives. \n \n  \nThis webinar\, presented by ICG member Tom Woodnutt\, Feeling Mutual\, will cover how qual researchers feel about AI and how AI feels  about qual researchers.  Tom will also cover the benefits of AI-supported qual and the centrality of humans to the process. \nThe webinar will also include a Q&A session\, as well an interactive discussion about our experiences of AI to date. \nTom Woodnutt \n \nTom is the founder of the insight & strategy collective – Feeling Mutual. \nFeeling Mutual specialises in global\, online and mobile qualitative research\, tackling diverse briefs (from Innovation to Brand and Communications Strategy\, Creative Development\, UX and Customer Experience. \n \nTom Woodnutt \n \nhttps://feelingmutual.com \nhttps://www.linkedin.com/in/tomwoodnutt/ \nREGISTER FOR THIS WEBINAR HERE \n  \n  URL:https://theicg.co.uk/event/a-love-letter-from-ai-to-the-qualitative-researcher/ LOCATION:https://zoom.us/j/92843742944 CATEGORIES:ICG Webinar ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/18-Swirls.jpg ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20231005T110000 DTEND;TZID=Europe/London:20231005T120000 DTSTAMP:20260423T074936 CREATED:20230919T095236Z LAST-MODIFIED:20231003T145033Z UID:36360-1696503600-1696507200@theicg.co.uk SUMMARY:Interview with Betty Adamou\, Gamification Expert DESCRIPTION:This session has been generously sponsored by GiftPay\, empowering you to send instant rewards to your participants at no extra cost\, redeemable at 80+ top retailers of your choice \n \n  \nWe welcome Betty Adamou\, Gamification Expert\, to discuss: \n \n\nA bit more about her professional background and career to date\nWhat Gamification is/isn’t\nHow it can be applied to market research and your business\n\nThis interview will give you a taster; if you’re interested in delving deeper\, Betty will be running a 2-hour session for ICG members on the 24th Oct – register your place for this training here.  \nLinks \nInstagram: @BettyAdamou \nX: @BettyAdamou \nLinked In: https://www.linkedin.com/in/bettyadamou/ \n Website: www.bettyadamou.com. \nResearch Through Gaming website: www.researchthroughgaming.com \nBook companion website: www.gamesandgamification.com \nBuy the book online through the publishers’ website: www.koganpage.com/product/games-and-gamification-in-market-research-9780749483357 \nNot Sorry Club: www.notsorryclub.com \n\nREGISTER FOR THIS INTERVIEW WITH BETTY ADAMOU HERE URL:https://theicg.co.uk/event/interview-with-betty-adamou/ CATEGORIES:ICG Webinar ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2023/09/Betty-Adamou-logo-e1695116915503.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230928T140000 DTEND;TZID=Europe/London:20230928T150000 DTSTAMP:20260423T074936 CREATED:20230822T081219Z LAST-MODIFIED:20230822T082122Z UID:36229-1695909600-1695913200@theicg.co.uk SUMMARY:Inclusive research: Unveiling the truths of Latino consumers DESCRIPTION:Empathy is at the heart of qualitative research. Yet many factors can undermine understanding respondents\, especially when working with participants from different cultures. Whether we are conscious of them or not\, these factors can discourage respondents from sharing their experiences and perspectives – and hinder our efforts to uncover critical insights for business growth. \nKey takeaways from attending this webinar: \n\nBest practices for research involving Latino consumers\, including research design that contributes to cultural understanding and deep disco\nTwo successful case studies including how to communicate the key insights to stakeholders in a way that is relevant to the business and builds confidence.\n\nIsabel Aneyba\, Managing Director\, COMARKA Research \n \nIsabel Aneyba is founder and director at COMARKA\, a cross-cultural research partner based in Austin\, TX. She focuses on designing empathy experiences and innovative co-creation methods for better products and services. Her work has guided successful product and services launches in several categories including food and beverage\, retail\, health care and technology. \nShe has done extensive research in the U.S.\, Mexico and LATAM. For her work toward a more inclusive industry\, Isabel Aneyba received the REEL award (Research and Equitable Leadership) in 2020 and the recognition as one of the top 50 most influential insights leaders in the U.S. \nIsabel is also an ICG member. \n \nwww.comarka.com I  512.299.2077  \nYour Effective Cross-Cultural Research Partner \nREGISTER FOR THIS WEBINAR HERE  URL:https://theicg.co.uk/event/inclusive-research-unveiling-the-truths-of-latino-consumers/ LOCATION:https://zoom.us/j/2071827436 CATEGORIES:ICG Webinar ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2023/06/eye-g5762246f9_1280-e1692692003699.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230914T110000 DTEND;TZID=Europe/London:20230914T120000 DTSTAMP:20260423T074936 CREATED:20230627T120706Z LAST-MODIFIED:20230628T101300Z UID:35921-1694689200-1694692800@theicg.co.uk SUMMARY:Secure Your Business with These 7 Essential GDPR and Information Security Tips DESCRIPTION:This webinar has been generously sponsored by Indiefield\, specialising in providing market research fieldwork and respondent recruitment services to meet the needs of today’s market researchers. \n \nGDPR and information security continue to evolve and we have 7 tips to make sure you stay up to date covering: \n\ndevice security\nprocurement questionnaires\nthe use of artificial intelligence software and\nthe potential changes as a result of the Data Protection and Digital Information Bill.\n\nThe companies you work for want to be confident that they are working with a business which takes GDPR and information security seriously. This frequently requires an understanding of a changing environment and being confident that any cyber threats to your business are being managed. Failing to convince a client that your business is secure and GDPR compliant is costly and can lose you work. This webinar will provide 7 actions to get you up to date. There will also be time to ask questions about GDPR or information security compliance. \nLesley Cooley \n \nLesley Cooley has over 25 years’ experience in process improvement combined with 18 years in data protection compliance. Lesley holds the respected ISEB Certificate in Data Protection and enjoys working with a range of organisations to get the best practices for them in place. Lesley is a part qualified accountant\, and a Level 5 Institute of Leadership and Management coach and Mentor as well as an Institute of Risk Management qualified Risk Manager. Lesley is also a certified Information Security Management System Lead Auditor which means that she can audit to the ISO27001 (Information Security) standard and a qualified change manager. Lesley works with lots of market research companies of varying sizes and so understands the priorities for you and your business. \nYou can find out more about Lesley and GDPR Advisors here \nLinkedin – https://www.linkedin.com/in/lesleycooley/ \nFacebook- https://www.facebook.com/GDPRAdvisorsUK \nWebsites – www.gdpradvisorsuk.com and www.audit-and-risk.co.uk \n  \nREGISTER FOR THIS FREE WEBINAR HERE  URL:https://theicg.co.uk/event/secure-your-business-with-these-7-essential-gdpr-and-information-security-tips/ LOCATION:ICG Zoom Room: https://zoom.us/s/2071827436?pwd=ZXh6ZmFtSk9mcU84aG5qUkNMR2dwdz09 CATEGORIES:ICG Webinar END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230727T110000 DTEND;TZID=Europe/London:20230727T120000 DTSTAMP:20260423T074936 CREATED:20230613T105251Z LAST-MODIFIED:20230628T101159Z UID:35846-1690455600-1690459200@theicg.co.uk SUMMARY:Mental Fitness: 3 keys to better stress management DESCRIPTION:How often have you felt stressed of late? A 2021 Gallup poll showed that 44% of us felt stressed\, just yesterday! \nStress is a regular and frequent factor in our lives these days\, and can be triggered by everything from work pressure\, to home life\, money and relationships. But its how we deal with it that can be crucial to our performance and wellbeing. \nIn this session we’ll explore \n\nWorrying increase of stress levels globally (and impact within the insights industry)\nThe anatomy of stress\nMy story of how stress became a form of self sabotage\nMental Fitness techniques to deal with stress\nQ&A\n\nNot only will you learn about stress and how it affects you\, but you’ll come away with 3 powerful mental fitness techniques to help you deal with stress whenever it arises. \nLara Meyer \n \nLara is a researcher turned professional coach who has a degree in Psychology (BSc) and is trained in multiple coaching methodologies (Co-Active and Positive Intelligence) and is an accredited member (ACC) of the International Coaching Federation (ICF). She brings a multitude of leadership skills from a corporate career spanning almost 20 years in Research with TNS\, Kantar\, Hall & Partners\, as wellas client-side at Microsoft & Hive and now supports growing start-ups via her consultancy Scale Up Insight.\nShe is committed to empowering senior leaders within the research and insights space to bringout the best in themselves\, their  teams and their companies. \nWomen’s Leadership Coach (lara-meyer.com) \nlara@lara-meyer.com \n \nREGISTER FOR THIS FREE WEBINAR HERE  URL:https://theicg.co.uk/event/mental-fitness-3-keys-to-better-stress-management/ LOCATION:ICG Zoom Room: https://zoom.us/s/2071827436?pwd=ZXh6ZmFtSk9mcU84aG5qUkNMR2dwdz09 CATEGORIES:ICG Webinar ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2023/06/Lara-Meyer-Logo.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230726T110000 DTEND;TZID=Europe/London:20230726T120000 DTSTAMP:20260423T074936 CREATED:20230605T133548Z LAST-MODIFIED:20230726T072753Z UID:35831-1690369200-1690372800@theicg.co.uk SUMMARY:The 5 ways to grow your business’s profits DESCRIPTION:This webinar has been generously sponsored by Perspective Research Services. \n \nMany business owners work hard to improve their profits but miss an opportunity to make significant gains to the bottom line by leveraging 5 often overlooked inputs; the ‘5 Ways’. \nThis simple but effective approach will give you clarity on how to grow your business and actionable steps that you can implement immediately. \nJustin will demonstrate how focusing on 5 areas of your business can deliver a 50% increase in revenue and a 60% growth in gross profit using proven strategies and tactics. \nJustin Charlton-Jones \n \nJustin is an experienced business leader and public speaker who has successfully led and grown 5 small businesses in the UK.  His passion is working with small businesses to help them grow.  He now leads a business coaching company\, but previously worked in the research and insight sector where he managed and grew a number of independent consultancies as well as running a UK division of an international agency. \n \nREGISTER FOR THIS FREE WEBINAR HERE \nhttps://www.linkedin.com/in/justin-charlton-jones/ \n  URL:https://theicg.co.uk/event/the-5-ways-to-grow-your-businesss-profits/ LOCATION:ICG Zoom Room: https://zoom.us/s/2071827436?pwd=ZXh6ZmFtSk9mcU84aG5qUkNMR2dwdz09 CATEGORIES:ICG Webinar ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2023/06/money-g53e3b8e08_1280.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230713T140000 DTEND;TZID=Europe/London:20230713T150000 DTSTAMP:20260423T074936 CREATED:20230627T114500Z LAST-MODIFIED:20230628T100446Z UID:35918-1689256800-1689260400@theicg.co.uk SUMMARY:Introduction to AMSR - a free resource for storytelling and bringing context to research and insights DESCRIPTION:Please join ICG member Judith Staig for this webinar. \n \nTim Harford advises that\, when we see a number\, we should ask ‘is that a big number?’ One of the ways we can answer that question is to look at recent history. For example\, is the interest rate high? Only when compared with the last few years – back in November 1979\, it was 17%. \nThis webinar will introduce you to the AMSR – a fantastic free resource for researchers. The AMSR curates post-war market research projects\, papers\, and publications and is full of nuggets of gold that will help you put context around today’s markets\, find data to spin stories around and bring your insights to life. \nThe webinar uses the three recent AMSR publications to showcase stories about key issues of our time such as women at work\, sustainability\, diversity and inclusion\, inflation and referendums\, as well as to report on the changes and developments we have seen in our industry. Link to publications here \nWhat will I learn? You will know how to use the AMSR for your own research and also what you can do to become involved with what is one of the foremost and most valuable charitable endeavours in our industry. \nJudith Staig \n \nJudith is a writer and content strategist working in the research and insights sector. She helps AMSR with marcomms as a volunteer. \nREGISTER FOR THIS WEBINAR HERE \nhttps://www.linkedin.com/in/judith-staig-993153/ \nhttps://www.amsr.org.uk/ URL:https://theicg.co.uk/event/introduction-to-amsr-a-free-resource-for-storytelling-and-bringing-context-to-research-and-insights/ LOCATION:ICG Zoom Room: https://zoom.us/s/2071827436?pwd=ZXh6ZmFtSk9mcU84aG5qUkNMR2dwdz09 CATEGORIES:ICG Webinar ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/04/Judith-Staig-scaled-e1687867785888.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230622T110000 DTEND;TZID=Europe/London:20230622T120000 DTSTAMP:20260423T074936 CREATED:20230515T125919Z LAST-MODIFIED:20230614T112855Z UID:35743-1687431600-1687435200@theicg.co.uk SUMMARY:Designing and delivering hybrid events - a taster DESCRIPTION:This webinar provides some ‘frames’ for tackling the complexity of hybrid (both face to face and online) events\, including \n\na glimpse of our approach to designing and facilitating hybrid events\n\n negotiating with clients \ndesigning for engagement\nInsights from case studies of hybrid events we’ve run.\n\n\n\nOrla Cronin \n \nOrla is a research psychologist\, facilitator\, trainer and consultant  – her clients are mainly NGOs and other civil society organisations.  She was an active member of the ICG for several years until the focus of her business changed. In fact\,  she is still in touch with some of you!  \nIn over twenty years of facilitating\, Orla has developed a broad toolkit of live and virtual facilitation methods.  She has been providing training in both face to face and virtual facilitation since 2015. Her first hybrid workshop took place in 2017 and since then\, with some talented colleagues – Una McAlinden and Kim Roth Howe –  she’s been refining her experience and approach to these unusually challenging gatherings. they’ve delivered their latest Zoom and Miro based training in Designing and Delivering Hybrid Events  to several hundred individuals and organisations across the US\, UK and Europe\, including to the National Council for Voluntary Organisations\, Great Britain China Centre\, the Soil Association\, University of Durham and NHS Health and Care Research Wales. \n \nSpecial offer to ICG members: \nIf you are interested in attending our training\, we have a short (2.5 hour) ‘bootcamp’ running on October 18th (https://hybridmeetingbootcamp2023.eventbrite.co.uk) \, and a 3 session ‘deep dive’ masterclass scheduled for September 12th\, 13th and 14th (https://hybridmeetingmasterclassSept2023.eventbrite.co.uk) . Use the discount code ICG23 to get 15% off either course.  \nOrla Cronin also runs other training options – see here for more info: Facilitation training OCR ICG 2023 \nREGISTER FOR THIS WEBINAR HERE\nOnce you’ve registered\, login for the webinar is: https://us06web.zoom.us/j/9884032090pwd=YjNLcW92OCs3T3J1UE0xRUhVOEFTdz09 \nMeeting ID: 988 403 2090\nPasscode: P8nA15 \nContact Orla  \nwww.orlacronin.com \nwww.framework.org.uk  \nTwitter:@croninorla\, @frameworkorg\, @ica_uk \nLinkedIn:  https://uk.linkedin.com/in/orla-cronin-8072442 URL:https://theicg.co.uk/event/designing-and-delivering-hybrid-events-a-taster/ CATEGORIES:ICG Webinar ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2023/05/laptop-g0eeebfa48_1920.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230608T110000 DTEND;TZID=Europe/London:20230608T120000 DTSTAMP:20260423T074936 CREATED:20230509T113639Z LAST-MODIFIED:20230518T112935Z UID:35708-1686222000-1686225600@theicg.co.uk SUMMARY:How do qual researchers feel about generative AI? DESCRIPTION:This webinar has been generously sponsored by Qualzy \n \nThis session is for people who want to know how qual researchers feel towards Generative AI. It will be run by ICG member Tom Woodnutt\, Feeling Mutual Ltd. \n \nThe session is based on the results from an international industry survey and qualitative research discussion from February 2023\, (hosted by Insight Platforms\, sponsored by Qualzy) with 167 qual researchers.  It includes ideas on how qual researchers can approach this fast changing space in order to get most value from it.  The session will include a presentation and open discussion with attendees. \n  \nREGISTER FOR THIS WEBINAR HERE URL:https://theicg.co.uk/event/how-do-qual-researchers-feel-about-generative-ai/ CATEGORIES:ICG Webinar ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2023/03/AI.30.13-e1683633602862.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230525T110000 DTEND;TZID=Europe/London:20230525T120000 DTSTAMP:20260423T074936 CREATED:20230502T120024Z LAST-MODIFIED:20230524T111552Z UID:35654-1685012400-1685016000@theicg.co.uk SUMMARY:To AI or not to AI. Is this the question? DESCRIPTION:This webinar has been generously sponsored by Qualzy\, an innovative web-based platform for Qualitative Researchers to create and manage short-term and long-term communities\, diary studies\,  video projects and more. It’s complete with state-of-the-art AI powered tools\, outstanding support\, and cost-effective pricing. \n \nIn this webinar\, Phil Barden and Dr Dirk Held will be talking to us about AI and its applications for marketing/market research. \nSpecifically\, they’ll cover: \n\nWhat is AI and how does it work for marketing purposes?\nWhat are marketing related use cases?\nWhat are the limitations?\nHow to judge where and how AI can help or not.\n\nDr Dirk Held \n \nDr Dirk Held is the co-founder of DECODE marketing consultancy GmbH and also aimpower GmbH\, DECODE’s sister company that specialises in AI. He is one of the leading experts in translating scientific findings into actual marketing practice. Author of several bestselling books on the topic of neuromarketing\, he advises international brands on how to optimise their marketing activities. Dirk has a degree in psychology\, an MBA and his PhD in behavioural economics was about the influence of brands on purchasing decisions. His most recent publication was the book ‘AI in brand management’ (published in German in 2019). \nPhil Barden \n \nPhil Barden is Managing Director of DECODE marketing ltd. After 25 years in client-side brand management (Unilever\, Diageo\, T-Mobile)\, Phil became a client of DECODE. The impact of their behavioural science approach on T-Mobile’s relaunch was so commercially successful that Phil quit to join DECODE and set it up in the UK. Author of ‘Decoded. The Science Behind Why We Buy’ and a Fellow of The Marketing Society\, Phil works with many clients and agencies in the application of behavioural science to day-to-day brand and shopper marketing activities. \n  \n  \nREGISTER FOR THIS FREE WEBINAR HERE \nOnce registered\, login for the session is https://meet.goto.com/145863309 URL:https://theicg.co.uk/event/to-ai-or-not-to-ai-is-this-the-question/ CATEGORIES:ICG Webinar ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/digital-webinar-500807252-1.jpg ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230518T110000 DTEND;TZID=Europe/London:20230518T120000 DTSTAMP:20260423T074936 CREATED:20230502T160620Z LAST-MODIFIED:20230503T153356Z UID:35670-1684407600-1684411200@theicg.co.uk SUMMARY:Disability: Breaking down the barriers DESCRIPTION:This webinar is generously sponsored by McGowan Transcriptions\, specialists in Market Research multiple voice transcription since 1993. \n \n  \nWe’re pleased to have ICG member Steven Lacey\, The Outsiders\, talk to us about his experiences and knowledge. \nSteven Lacey is an ex-strategist and award-winning qualitative researcher. He runs The Outsiders\, which conducts lots of research in the diversity space. Steven is disabled and neurodiverse. \nSteven will present to the ICG on ‘Disability breaking down the barriers’. He will describe his life and challenges and then explore the lives of those with disabilities\, the barriers\, and what brands can do. He will also provide tips on the best ways to conduct research\, how to represent people with disabilities in marketing and how to create good innovation. \nREGISTER HERE\n  \nOnce you’ve registered\, login is: \nJoin Zoom Meeting \nhttps://us06web.zoom.us/j/9884032090?pwd=YjNLcW92OCs3T3J1UE0xRUhVOEFTdz09 \nMeeting ID: 988 403 2090 \nPasscode: P8nA15 \n  URL:https://theicg.co.uk/event/disability/ CATEGORIES:ICG Webinar ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2023/05/18-Expertise.jpg ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230420T110000 DTEND;TZID=Europe/London:20230420T120000 DTSTAMP:20260423T074936 CREATED:20230405T145543Z LAST-MODIFIED:20230405T145543Z UID:35516-1681988400-1681992000@theicg.co.uk SUMMARY:Semiotics to the Rescue: Brand Problems Crying out for a Semiotic Solution DESCRIPTION:Semiotics is fundamentally communication problem solving…Chris Arning who has been practising semiotics now for over 20 years spills the beans on the core brand problems semiotics tends to be brought in to solve and what insights semiotics brings to the table to solve them. He will show the different types of semiotics projects he has encountered and worked on from horizon scanning and broad culture scopes to brand positioning to content and programming creation to packaging innovation and logo screening projects. \nCHRIS ARNING – CREATIVE SEMIOTICS LTD. \n \nChris specialises in semiotics and cultural insight and he has 20 years experience working as a thinker\, planner\, qualitative researcher and commercial semiotician. He was Head of Semiotics at Flamingo Research and set up Creative Semiotics – a boutique brand consultancy – in 2010. Chris is the originator and co-founder of Semiofest\, a Celebration of Semiotic Thinking and of the LinkedIn Semiotic Thinking Group. He has worked for clients as diverse as the BBC Radio Centre\, Netflix\, BMW Mini\, GSK\, Ricola\, Huawei and UKTI. Chris led the BBC Humour GAP project which created a strong taxonomy now being used across the organization; including for commissioning new comedy podcasts and this process was then replicated for BBC News. Chris devised and taught the MA Module\, Brands and Meaning on Global Media Communications at the University of Warwick and had been a sessional tutor in Contextual Studies at University of Creative Arts.  He teaches a critically acclaimed CPD accredited quarterly course How to Do Semiotics in Seven Weeks. He is currently working on a textbook entitled Brand Semiotics in 25 Diagrams. \nChris Arning \nwww.creativesemiotics.co.uk \nREGISTER FOR THIS WEBINAR HERE  URL:https://theicg.co.uk/event/semiotics-to-the-rescue-brand-problems-crying-out-for-a-semiotic-solution/ CATEGORIES:ICG Webinar END:VEVENT END:VCALENDAR