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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230713T140000
DTEND;TZID=Europe/London:20230713T150000
DTSTAMP:20260423T153843
CREATED:20230627T114500Z
LAST-MODIFIED:20230628T100446Z
UID:35918-1689256800-1689260400@theicg.co.uk
SUMMARY:Introduction to AMSR - a free resource for storytelling and bringing context to research and insights
DESCRIPTION:Please join ICG member Judith Staig for this webinar. \n \nTim Harford advises that\, when we see a number\, we should ask ‘is that a big number?’ One of the ways we can answer that question is to look at recent history. For example\, is the interest rate high? Only when compared with the last few years – back in November 1979\, it was 17%. \nThis webinar will introduce you to the AMSR – a fantastic free resource for researchers. The AMSR curates post-war market research projects\, papers\, and publications and is full of nuggets of gold that will help you put context around today’s markets\, find data to spin stories around and bring your insights to life. \nThe webinar uses the three recent AMSR publications to showcase stories about key issues of our time such as women at work\, sustainability\, diversity and inclusion\, inflation and referendums\, as well as to report on the changes and developments we have seen in our industry. Link to publications here \nWhat will I learn? You will know how to use the AMSR for your own research and also what you can do to become involved with what is one of the foremost and most valuable charitable endeavours in our industry. \nJudith Staig \n \nJudith is a writer and content strategist working in the research and insights sector. She helps AMSR with marcomms as a volunteer. \nREGISTER FOR THIS WEBINAR HERE \nhttps://www.linkedin.com/in/judith-staig-993153/ \nhttps://www.amsr.org.uk/
URL:https://theicg.co.uk/event/introduction-to-amsr-a-free-resource-for-storytelling-and-bringing-context-to-research-and-insights/
LOCATION:ICG Zoom Room: https://zoom.us/s/2071827436?pwd=ZXh6ZmFtSk9mcU84aG5qUkNMR2dwdz09
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/04/Judith-Staig-scaled-e1687867785888.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230622T110000
DTEND;TZID=Europe/London:20230622T120000
DTSTAMP:20260423T153843
CREATED:20230515T125919Z
LAST-MODIFIED:20230614T112855Z
UID:35743-1687431600-1687435200@theicg.co.uk
SUMMARY:Designing and delivering hybrid events - a taster
DESCRIPTION:This webinar provides some ‘frames’ for tackling the complexity of hybrid (both face to face and online) events\, including \n\na glimpse of our approach to designing and facilitating hybrid events\n\n negotiating with clients \ndesigning for engagement\nInsights from case studies of hybrid events we’ve run.\n\n\n\nOrla Cronin \n \nOrla is a research psychologist\, facilitator\, trainer and consultant  – her clients are mainly NGOs and other civil society organisations.  She was an active member of the ICG for several years until the focus of her business changed. In fact\,  she is still in touch with some of you!  \nIn over twenty years of facilitating\, Orla has developed a broad toolkit of live and virtual facilitation methods.  She has been providing training in both face to face and virtual facilitation since 2015. Her first hybrid workshop took place in 2017 and since then\, with some talented colleagues – Una McAlinden and Kim Roth Howe –  she’s been refining her experience and approach to these unusually challenging gatherings. they’ve delivered their latest Zoom and Miro based training in Designing and Delivering Hybrid Events  to several hundred individuals and organisations across the US\, UK and Europe\, including to the National Council for Voluntary Organisations\, Great Britain China Centre\, the Soil Association\, University of Durham and NHS Health and Care Research Wales. \n \nSpecial offer to ICG members: \nIf you are interested in attending our training\, we have a short (2.5 hour) ‘bootcamp’ running on October 18th (https://hybridmeetingbootcamp2023.eventbrite.co.uk) \, and a 3 session ‘deep dive’ masterclass scheduled for September 12th\, 13th and 14th (https://hybridmeetingmasterclassSept2023.eventbrite.co.uk) . Use the discount code ICG23 to get 15% off either course.  \nOrla Cronin also runs other training options – see here for more info: Facilitation training OCR ICG 2023 \nREGISTER FOR THIS WEBINAR HERE\nOnce you’ve registered\, login for the webinar is: https://us06web.zoom.us/j/9884032090pwd=YjNLcW92OCs3T3J1UE0xRUhVOEFTdz09 \nMeeting ID: 988 403 2090\nPasscode: P8nA15 \nContact Orla  \nwww.orlacronin.com \nwww.framework.org.uk  \nTwitter:@croninorla\, @frameworkorg\, @ica_uk \nLinkedIn:  https://uk.linkedin.com/in/orla-cronin-8072442
URL:https://theicg.co.uk/event/designing-and-delivering-hybrid-events-a-taster/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2023/05/laptop-g0eeebfa48_1920.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230608T110000
DTEND;TZID=Europe/London:20230608T120000
DTSTAMP:20260423T153843
CREATED:20230509T113639Z
LAST-MODIFIED:20230518T112935Z
UID:35708-1686222000-1686225600@theicg.co.uk
SUMMARY:How do qual researchers feel about generative AI?
DESCRIPTION:This webinar has been generously sponsored by Qualzy \n \nThis session is for people who want to know how qual researchers feel towards Generative AI. It will be run by ICG member Tom Woodnutt\, Feeling Mutual Ltd. \n \nThe session is based on the results from an international industry survey and qualitative research discussion from February 2023\, (hosted by Insight Platforms\, sponsored by Qualzy) with 167 qual researchers.  It includes ideas on how qual researchers can approach this fast changing space in order to get most value from it.  The session will include a presentation and open discussion with attendees. \n  \nREGISTER FOR THIS WEBINAR HERE
URL:https://theicg.co.uk/event/how-do-qual-researchers-feel-about-generative-ai/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2023/03/AI.30.13-e1683633602862.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230525T110000
DTEND;TZID=Europe/London:20230525T120000
DTSTAMP:20260423T153843
CREATED:20230502T120024Z
LAST-MODIFIED:20230524T111552Z
UID:35654-1685012400-1685016000@theicg.co.uk
SUMMARY:To AI or not to AI. Is this the question?
DESCRIPTION:This webinar has been generously sponsored by Qualzy\, an innovative web-based platform for Qualitative Researchers to create and manage short-term and long-term communities\, diary studies\,  video projects and more. It’s complete with state-of-the-art AI powered tools\, outstanding support\, and cost-effective pricing. \n \nIn this webinar\, Phil Barden and Dr Dirk Held will be talking to us about AI and its applications for marketing/market research. \nSpecifically\, they’ll cover: \n\nWhat is AI and how does it work for marketing purposes?\nWhat are marketing related use cases?\nWhat are the limitations?\nHow to judge where and how AI can help or not.\n\nDr Dirk Held \n \nDr Dirk Held is the co-founder of DECODE marketing consultancy GmbH and also aimpower GmbH\, DECODE’s sister company that specialises in AI. He is one of the leading experts in translating scientific findings into actual marketing practice. Author of several bestselling books on the topic of neuromarketing\, he advises international brands on how to optimise their marketing activities. Dirk has a degree in psychology\, an MBA and his PhD in behavioural economics was about the influence of brands on purchasing decisions. His most recent publication was the book ‘AI in brand management’ (published in German in 2019). \nPhil Barden \n \nPhil Barden is Managing Director of DECODE marketing ltd. After 25 years in client-side brand management (Unilever\, Diageo\, T-Mobile)\, Phil became a client of DECODE. The impact of their behavioural science approach on T-Mobile’s relaunch was so commercially successful that Phil quit to join DECODE and set it up in the UK. Author of ‘Decoded. The Science Behind Why We Buy’ and a Fellow of The Marketing Society\, Phil works with many clients and agencies in the application of behavioural science to day-to-day brand and shopper marketing activities. \n  \n  \nREGISTER FOR THIS FREE WEBINAR HERE \nOnce registered\, login for the session is https://meet.goto.com/145863309
URL:https://theicg.co.uk/event/to-ai-or-not-to-ai-is-this-the-question/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/digital-webinar-500807252-1.jpg
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230518T110000
DTEND;TZID=Europe/London:20230518T120000
DTSTAMP:20260423T153843
CREATED:20230502T160620Z
LAST-MODIFIED:20230503T153356Z
UID:35670-1684407600-1684411200@theicg.co.uk
SUMMARY:Disability: Breaking down the barriers
DESCRIPTION:This webinar is generously sponsored by McGowan Transcriptions\, specialists in Market Research multiple voice transcription since 1993. \n \n  \nWe’re pleased to have ICG member Steven Lacey\, The Outsiders\, talk to us about his experiences and knowledge. \nSteven Lacey is an ex-strategist and award-winning qualitative researcher. He runs The Outsiders\, which conducts lots of research in the diversity space. Steven is disabled and neurodiverse. \nSteven will present to the ICG on ‘Disability breaking down the barriers’. He will describe his life and challenges and then explore the lives of those with disabilities\, the barriers\, and what brands can do. He will also provide tips on the best ways to conduct research\, how to represent people with disabilities in marketing and how to create good innovation. \nREGISTER HERE\n  \nOnce you’ve registered\, login is: \nJoin Zoom Meeting \nhttps://us06web.zoom.us/j/9884032090?pwd=YjNLcW92OCs3T3J1UE0xRUhVOEFTdz09 \nMeeting ID: 988 403 2090 \nPasscode: P8nA15 \n 
URL:https://theicg.co.uk/event/disability/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2023/05/18-Expertise.jpg
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230420T110000
DTEND;TZID=Europe/London:20230420T120000
DTSTAMP:20260423T153843
CREATED:20230405T145543Z
LAST-MODIFIED:20230405T145543Z
UID:35516-1681988400-1681992000@theicg.co.uk
SUMMARY:Semiotics to the Rescue: Brand Problems Crying out for a Semiotic Solution
DESCRIPTION:Semiotics is fundamentally communication problem solving…Chris Arning who has been practising semiotics now for over 20 years spills the beans on the core brand problems semiotics tends to be brought in to solve and what insights semiotics brings to the table to solve them. He will show the different types of semiotics projects he has encountered and worked on from horizon scanning and broad culture scopes to brand positioning to content and programming creation to packaging innovation and logo screening projects. \nCHRIS ARNING – CREATIVE SEMIOTICS LTD. \n  \nChris specialises in semiotics and cultural insight and he has 20 years experience working as a thinker\, planner\, qualitative researcher and commercial semiotician. He was Head of Semiotics at Flamingo Research and set up Creative Semiotics – a boutique brand consultancy – in 2010. Chris is the originator and co-founder of Semiofest\, a Celebration of Semiotic Thinking and of the LinkedIn Semiotic Thinking Group. He has worked for clients as diverse as the BBC Radio Centre\, Netflix\, BMW Mini\, GSK\, Ricola\, Huawei and UKTI. Chris led the BBC Humour GAP project which created a strong taxonomy now being used across the organization; including for commissioning new comedy podcasts and this process was then replicated for BBC News. Chris devised and taught the MA Module\, Brands and Meaning on Global Media Communications at the University of Warwick and had been a sessional tutor in Contextual Studies at University of Creative Arts.  He teaches a critically acclaimed CPD accredited quarterly course How to Do Semiotics in Seven Weeks. He is currently working on a textbook entitled Brand Semiotics in 25 Diagrams. \nChris Arning <chris@creativesemiotics.co.uk> \nwww.creativesemiotics.co.uk \nREGISTER FOR THIS WEBINAR HERE 
URL:https://theicg.co.uk/event/semiotics-to-the-rescue-brand-problems-crying-out-for-a-semiotic-solution/
CATEGORIES:ICG Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230302T110000
DTEND;TZID=Europe/London:20230302T120000
DTSTAMP:20260423T153843
CREATED:20230206T121938Z
LAST-MODIFIED:20230216T102642Z
UID:35233-1677754800-1677758400@theicg.co.uk
SUMMARY:Emotional Resilience: What Is It And How To Develop It
DESCRIPTION:This webinar has been generously sponsored by Feedback Market Research \n \nIn this webinar\, Keith Mayers\, a Chartered Coaching Psychologist and Organizational Psychologist\, registered with British Psychological Society\, will take us through how we can build our emotional resilience; something which is particularly relevant to micro-business owners\, particularly in today’s economic climate. \nIt has been shown that professionals who work independently may be susceptible to a variety of wellbeing related issues. These can include social isolation\, stress\, anxiety\, life balance\, security\, and self-esteem.  It’s these areas which Keith can help navigate and formulate coping abilities. \nWhat the webinar will cover \n\nWhat it really means to be an Independent Consultant\nSome psychological principles\nApplying these principles to foster resiliency and wellbeing\n1-2 realistic new steps to implement the above\nHow to increase your self-awareness.\n\nAbout Keith \n \nKeith’s journey with this started 11 years ago when he almost lost my life to a very rare auto immune condition\, which put him on the verge of multiple organ failure. After a very long recovery and re-educating himself to become a psychologist\, he made it his purpose to use his education and personal experience to help others with their wellbeing and resiliency. \nKeith is guided by the core belief that even if we lose what we once had physically\, we can still grow intellectually\, mentally\, and emotionally. A challenging life is not necessarily a catastrophic one. We may not live as fully as once did\, but our lives can still have value\, meaning and purpose. We might just have to be more creative in how we find it. \nHe has vast experience in coaching one to one\, group coaching\, workshops\, and presentations-including the Clinical Education Programmes for the NHS. \n \nRegister for this webinar here \nFurther links \nwww.illnesscoach.com \nhttps://www.youtube.com/@IllnessCoach/videos \nkmayers73@aol.com
URL:https://theicg.co.uk/event/emotional-resilience-what-is-it-and-how-to-develop-it/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2022/01/Resized-brain-e1653304432993.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230209T110000
DTEND;TZID=Europe/London:20230209T120000
DTSTAMP:20260423T153843
CREATED:20230109T121725Z
LAST-MODIFIED:20230206T142955Z
UID:32015-1675940400-1675944000@theicg.co.uk
SUMMARY:Data Visualisation: An art or a science?
DESCRIPTION:This webinar is generously sponsored by Rigour Research  \n \nIn this ICG webinar Andrew Le Breuilly from Arrowstream and Colin Wojtowycz from Datawoj provide a practical insight into the world of data visualisation. The webinar will provide you with tips that you can immediately apply to your work as well as introducing you to some shortcuts for designing insightful dashboards for the Market Research industry. \nThe webinar has been created specifically for the ICG and is suitable for both quantitative and qualitative researchers. \nAndrew Le Breuilly \n \nAndrew Le Breuilly\, founder of Arrowstream\, has over 15 years of experience working in Data Visualisation and Market Research\, as well as delivering training for clients and for Royal Holloway’s MBA and MSc programmes. He particularly specialises in taking large-scale complex surveys and creating intuitive interactive dashboards for global market research companies. Andrew recently led Arrowstream to become finalists of the ASC/MRS Best Technology Innovation Award 2022 for their new product that rapidly prepares survey data for dashboarding and reporting tools. \nLinkedin: https://www.linkedin.com/in/alebreuilly/ \nWebsite: https://arrowstream.co.uk \nColin Wojtowycz \n \nColin is an expert in visualising business and research data into actionable insights. He has experience of delivering many successful data visualisation consultancy projects. Building on many years of delivering Research and Intelligence to inform Local Government service planning and delivery.  Specialising in survey design\, analysis and reporting to understand stakeholder opinion. As a certified Tableau Data Analyst\, he creates insightful data visualisations and interactive dashboards within Tableau Desktop. \nLinked In: https://www.linkedin.com/in/datawoj/ \nTwitter: https://twitter.com/datawoj \nTableau Public Portfolio: https://public.tableau.com/app/profile/colin.wojtowycz#!/ \n  \nREGISTER FOR THIS WEBINAR HERE 
URL:https://theicg.co.uk/event/data-visualisation-an-art-or-a-science/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/02/shutterstock_1531731413-copy.jpg
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230202T110000
DTEND;TZID=Europe/London:20230202T120000
DTSTAMP:20260423T153843
CREATED:20221128T131557Z
LAST-MODIFIED:20221208T114844Z
UID:31894-1675335600-1675339200@theicg.co.uk
SUMMARY:Using CRM tools to fuel your business
DESCRIPTION:This webinar is generously sponsored by Perspective Research Services \n \nThis is a collaborative\, workshop-style event\, where we ask participants to join in and share their experiences and thoughts about the Customer Relationship Management tools they’re aware of. \nThe session will be spreadheaded by ICG member Paul Griffiths\, who’ll outline the advantages and value that a CRM can give to businesses like ours\, including: \n\nmanaging a sales funnel\nkeeping in touch/ to-do lists\ncommunicating with contacts (automating emails etc)\ntracking proposals and pipelines.\n\nWe will then invite ICG member Mike Stevens to share his wealth of knowledge about several CRM platforms. \nWe will then open the discussion up and ask you talk about: \n\nyour experiences of particular platforms\nwhat is tricky or difficult (ie what are we allowed to do with mailing lists etc)\nwhat we\, as a group\, can recommend or have done\, to get over barriers etc.\n\nREGISTER FOR THIS INTERACTIVE SESSION HERE
URL:https://theicg.co.uk/event/using-crm-tools-to-fuel-your-business/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/18-Admit-One.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230119T110000
DTEND;TZID=Europe/London:20230119T120000
DTSTAMP:20260423T153843
CREATED:20221130T113753Z
LAST-MODIFIED:20221130T113753Z
UID:31904-1674126000-1674129600@theicg.co.uk
SUMMARY:Using online white boards and private response tools in research
DESCRIPTION:Increasingly researchers are using collaborative whiteboards like Miro and Mural and private response tools like Menti to record and share insight\, collaborate across teams and even use them with research participants. \nThis participatory session will focus on how ICG researchers have been using technology such as this. \n \nSpearheaded by ICG members Tom Woodnutt\, Annabelle Philips and Karen Cooper\, this session will be immersive and discursive. You’ll experience the platforms in real time and be asked to share whatever knowledge you have with others (those with no experience at all are also welcome\, of course!). \nThis session came about from a recent e-group post and we hope that it will keep members up to date and informed. \nREGISTER FOR THIS SESSION HERE 
URL:https://theicg.co.uk/event/using-online-white-boards-and-private-response-tools-in-research/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221215T110000
DTEND;TZID=UTC:20221215T120000
DTSTAMP:20260423T153843
CREATED:20221115T144613Z
LAST-MODIFIED:20221115T145143Z
UID:31869-1671102000-1671105600@theicg.co.uk
SUMMARY:Cyber Security: Defence in Depth
DESCRIPTION:In this webinar\, Rick Wilmott\, head of Sales and Marketing\, and Scott Brooks\, Cyber Security Expert at Cheeky Munkey\, will take us through; \n\nHow to be more Cyber aware\nThe threat landscape\nHow are small businesses targeted?\nWhat can I do to protect my business?\n\nIf you’ve had any IT security ‘horror stories’ and are willing to share what happened and what you learned from the experience\, we’d love to hear from you during the webinar. \nAbout Cheeky Munkey \nBased in St Albans\, Hertfordshire\, Cheeky Munkey has been providing managed IT Support in London and throughout the UK to businesses since 1999. We deliver Enterprise-level services and solutions at prices that work for you. \nOur team of experts will become your personal IT department; rapidly and efficiently responding to issues\, often before you even know they exist. Covering everything from your servers and network infrastructure\, to your computers\, workstations and mobile devices\, we provide end-to-end solutions for all of your technology needs. \nhttps://cheekymunkey.co.uk/ \nREGISTER FOR THIS FREE WEBINAR HERE  \n  \n(Once you’ve registered\, login is https://meet.goto.com/145863309) \n  \n  \n 
URL:https://theicg.co.uk/event/cyber-security-defence-in-depth/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2022/11/Cheeky-Munkey-logo.png
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221124T110000
DTEND;TZID=UTC:20221124T120000
DTSTAMP:20260423T153843
CREATED:20221012T132804Z
LAST-MODIFIED:20221025T113444Z
UID:31680-1669287600-1669291200@theicg.co.uk
SUMMARY:Micro-business\, macro impact: Gaining a competitive edge through sustainability
DESCRIPTION:This webinar is generously sponsored by Podengo \n \nThis webinar by sustainability experts MyCarbon will cover: \n-The real impact micro-businesses have on the environment \n-Potential reduction strategies in research projects \n-The future of sustainability and how it will affect your work \n-What you need to do to gain a competitive edge. \nSpeakers: \nDr Toby Green (Director and Co-Founder of MyCarbon) \n \nToby co-founded MyCarbon whilst conducting his PhD at the University of Leeds in Bio-energy in 2016. With expertise in carbon quantification\, emission reduction strategies and carbon offsetting\, it’s his life’s mission to reduce the impact of the climate crisis on the world. \nDr John Whittle (Director of Operations & Strategy) \n \nAlways drawing on his social scientist background\, John has advised some of the biggest brands and businesses in the world on how to understand and manage their global & social impact; both in terms of their environmental footprint and how they successfully engage with their customers and audiences. \nhttps://www.linkedin.com/company/mycarbonuk/ \nwww.mycarbon.co.uk \n\n\n\n\nMyCarbon | LinkedIn \nMyCarbon | 1\,608 followers on LinkedIn. Calculate your carbon footprint. Reduce your environmental impact. Offset your emissions. | MyCarbon is a platform for individuals and businesses to … \nwww.linkedin.com\n\n\n\n  \nREGISTER FOR THIS FREE WEBINAR HERE – OPEN TO ICG MEMBERS AND NON-MEMBERS  \nFor ease\, once you’ve registered\, login for the webinar is https://meet.goto.com/145863309
URL:https://theicg.co.uk/event/micro-business-macro-impact-gaining-a-competitive-edge-through-sustainability/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2022/10/MyCarbon-Logo.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221110T110000
DTEND;TZID=UTC:20221110T120000
DTSTAMP:20260423T153843
CREATED:20221019T105427Z
LAST-MODIFIED:20221019T105842Z
UID:31736-1668078000-1668081600@theicg.co.uk
SUMMARY:Five hints and hacks to help your business grow more effectively
DESCRIPTION:This webinar is generously sponsored by Perspective Research Services  \n \nGrowing your own business is tough\, especially if you are also the person that delivers everything you sell. Designing and delivering projects and also being responsible for marketing your business and winning work from new or existing clients can be a challenge. \nIn this webinar\, ICG member Paul Griffiths of Client Advocates\, shares five techniques and approaches that will help you more easily grow your business\, and in a way that doesn’t take up lots of time and resource. \nThese hints and hacks are all thing Paul uses for his own growth consultancy (he’s a one-man band himself) and are also techniques and tips he uses to help his clients (small and micro research and insight agencies) to grow. \nAbout Paul \n \nI help owners of Market Research and Insight Agencies to grow revenues by implementing proven growth strategies. \nFor more than 20 years I’ve helped grow research and insight agencies. In that time I’ve sold research projects\, managed clients and spoken to many Heads of Insight. I understand the challenge of growing a research business while also being a practitioner within it. \nI know what great client growth strategies look like and how to implement them in a way that is both effective and efficient. I’ve seen what works\, what doesn’t\, and how to engage with your clients and market to win work. I can help you grow your research business more effectively and more quickly. \n \n \nHome \n \nhttps://www.linkedin.com/in/paulneilgriffiths/ \nREGISTER FOR THIS FREE WEBINAR HERE – OPEN TO ICG MEMBERS AND NON-MEMBERS \nOnce you’ve registered\, login for the webinar is https://global.gotomeeting.com/join/145863309
URL:https://theicg.co.uk/event/five-hints-and-hacks-to-help-your-business-grow-more-effectively/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/10/CP5D8997_colour_sq-scaled-1-e1666177110586.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221027T110000
DTEND;TZID=UTC:20221027T120000
DTSTAMP:20260423T153843
CREATED:20220927T072309Z
LAST-MODIFIED:20220927T072825Z
UID:31561-1666868400-1666872000@theicg.co.uk
SUMMARY:Get Off the Feast & Famine Rollercoaster!
DESCRIPTION:How often do you find yourself riding the feast and famine rollercoaster? \nWorking and busy one month\, but with no work to keep you busy the next month. Time to do more marketing when you’re not busy – and then no time to keep in touch with prospects when you’re busy with clients. \nSound familiar? Time to get off this rollercoaster? \nThen come along to this ICG Webinar at 11am on 27 October 2022. We’ll be joined by Chantal Cornelius\, who has been running Appletree Marketing for over 22 years. She’s run a number of very popular webinars for us in the last few years and she’ll be sharing more of her invaluable knowledge with us. \nChantal does marketing very differently to many other people in her industry. In this webinar she’ll show you a simple way to plan your marketing for 2023\, that will keep you off the feast and famine rollercoaster for next year and beyond. \nHere’s what one of Chantal’s Marketing Research clients said: \n“HUGE thanks again for everything you’ve done over the years\, Chantal. Research Insight is stronger\, more customer-focused and more successful as a result of your advice/input (and cheerful cajoling!) and the excellent work of your team.” \nFormer ICG Member Martin Holliss\, Managing Director\, Research Insight \nChantal Cornelius \n \nChantal set up Appletree Marketing in 2000 and since then has helped hundreds of consultants and trainers to grow their businesses. She provides simple\, practical and down to earth advice to help small businesses to grow. \nShe has written and published two books on marketing and business survival and is regularly asked to speak to groups of businesses on these subjects. Chantal successfully uses her planning techniques to make sure that her business\, and those of all her clients\, stay off the dreaded feast and famine rollercoaster. She can do the same for you too. \nwww.Appletreeuk.com \nREGISTER FOR THIS FREE WEBINAR HERE – OPEN TO ICG MEMBERS AND NON-MEMBERS 
URL:https://theicg.co.uk/event/get-off-the-feast-famine-rollercoaster/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221013T110000
DTEND;TZID=UTC:20221013T120000
DTSTAMP:20260423T153843
CREATED:20220817T112916Z
LAST-MODIFIED:20221004T112504Z
UID:31402-1665658800-1665662400@theicg.co.uk
SUMMARY:Applications of Behavioural Science to Quantitative Market Research
DESCRIPTION:This webinar is generously sponsored by MIS Group  \n  \nOver the past decade or more\, many market research agencies and their clients have been influenced by findings from behavioural science. In particular\, some agencies have incorporated insights and approaches from behavioural science into their qualitative research offer. \nHowever\, while some have also had similar success in quantitative research\, there remains significant untapped potential here. A huge opportunity exists for clients to improve their ability to understand\, predict\, and influence key stakeholder behaviour – through application of behavioural science insights and approaches to quantitative research. \nThis webinar will provide you with both the theory and tools to rectify this. We’ll first examine behaviour change models in detail. Next\, we’ll look at behavioural economic approaches. Finally\, we’ll cover personality trait insights. \nThis webinar will provide both the rationale for why\, but crucially also the “how to”. Importantly\, everything described will complement existing quantitative research techniques and data collection methods. Therefore\, no significant initial investment is required to put any of these approaches into practice. \nThe webinar will also summarise the highlights from a detailed\, upcoming 35-page guide: Applications of Behavioural Science to Quantitative Market Research. A free copy can be pre-ordered here: https://www.activate-research.com/quantitative-research-guide \nChris Harvey \n \nChris Harvey is the Founder of Activate Research\, which inspires change and drives growth through enabling a deeper understanding of how people think and why they behave as they do. Drawing on an MSc Behavioural Science and 15 years research industry experience\, Activate Research adds complementary insights and approaches from behavioural science – and psychology more broadly – to agencies’ research offer. This enables end clients to better understand\, predict\, and influence target audience behaviour. \n \nREGISTER FOR THIS FREE WEBINAR HERE 
URL:https://theicg.co.uk/event/applications-of-behavioural-science-to-quantitative-market-research/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/04/christin-hume-Hcfwew744z4-unsplash-scaled-e1649327500325.jpg
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220915T110000
DTEND;TZID=UTC:20220915T120000
DTSTAMP:20260423T153843
CREATED:20220817T103505Z
LAST-MODIFIED:20220817T103505Z
UID:31400-1663239600-1663243200@theicg.co.uk
SUMMARY:Pensions 101
DESCRIPTION:Pensions 101 with Claire Labrum\, Strictly Financial – Thurs 15 Sept\, 11am \nGenerously sponsored by Teneo Translations \n\nThis session is designed to be a layperson’s overview of how pensions work – and how they compare to other investments.  It will cover the basics of pensions (what they are and what they are not)\, how they are treated for tax purposes (both individually and for Limited companies & partnerships)\, the limits surrounding contributions and the rules about accessing your money.  It will also attempt to show the difference between pensions and other investment options (for example\, ISAs). \nRegister here \nOnce you’ve registered\, login for the webinar is https://meet.goto.com/145863309
URL:https://theicg.co.uk/event/pensions-101/
CATEGORIES:ICG Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220901T110000
DTEND;TZID=UTC:20220901T120000
DTSTAMP:20260423T153843
CREATED:20220726T104731Z
LAST-MODIFIED:20220831T190456Z
UID:31351-1662030000-1662033600@theicg.co.uk
SUMMARY:Bad Data Causes Bad Decisions: How to solve the problem of data quality in your online research
DESCRIPTION:Online sampling has revolutionized research\, with more companies than ever turning to online methods of data collection to accelerate their research and consumer insights. However\, with this explosion in the amount of research being conducted online have come significant concerns over the quality of data that can be collected using online samples. \nIn this webinar Prolific’s research consultant Andrew Gordon will be discussing why data quality should be a key focus of the research you conduct online and how making business decisions based on low quality data can lead to poor outcomes for your company. He will be discussing what data quality actually is\, why it matters for industry research\, where low quality data comes from\, and\, most importantly\, what you can do to ensure that the data you receive from your online research is of the highest possible quality. There will also be ample time for questions. \nAreas that will be covered\n\nData quality – what it is\, where it comes from\, and why you should care\nImpacts of low data quality on your strategic decisions and bottom line\nFive simple steps that you can take today to increase the quality of the data you are basing your business decisions on\n\nAssessing panel provider\nValidating your participants\nChoosing the correct sample\nEffective study design\nFair treatment of participants\n\n\n\nAndrew Gordon \nAndrew Gordon\, PhD\, is Prolific’s Research Consultant. Dr Gordon completed a BSc in Psychology at Roehampton University\, followed by an MSc in Neuropsychology at the University of Bristol\, and a PhD in Cognitive Neuroscience also at the University of Bristol examining the neural underpinning of reliance on misinformation. Before working for Prolific he spent two years as a Postdoctoral Scholar at the University of California\, Davis\, working on creating new behavioural and functional imaging paradigms for assessing cognitive control in children with ASD. At Prolific he works directly with researchers to make sure that they get the most out of Prolific and supports them at each stage of the research process. \nProlific is an online research platform that quickly finds research participants you can trust. Just insert your survey link\, find your target audience and collect your responses. Launch your study to tens of thousands of trusted participants in minutes. \n  \nREGISTER FOR THIS WEBINAR HERE \n(Once you’ve registered\, the login for the webinar is https://meet.goto.com/145863309) \n 
URL:https://theicg.co.uk/event/bad-data-causes-bad-decisions-how-to-solve-the-problem-of-data-quality-in-your-online-research/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/07/18-Admit-One.jpg
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220825T110000
DTEND;TZID=UTC:20220825T120000
DTSTAMP:20260423T153843
CREATED:20220817T102535Z
LAST-MODIFIED:20220817T102620Z
UID:31397-1661425200-1661428800@theicg.co.uk
SUMMARY:Using Anthropology in Market Research
DESCRIPTION:Using Anthropology in Market Research with Dr Jonathan Newman\, Deep Research – Thurs 25 Aug \nGenerously sponsored by Indiefield  \n \nAnthropology helps understand how different people know the world in different ways and how they make meaning and act in accordance with their visions of where they are. For market researchers\, such knowledge is invaluable because it takes us into the changeable realms of interpretation\, desire\, socially acceptable norms and value. \nThe talk gives an overview of social anthropology and ethnography in order to provide perspectives and tools to help researchers dig a little deeper. \nRegister here \nONCE YOU’VE REGISTERED\, LOGIN FOR THE WEBINAR IS https://meet.goto.com/145863309 \n 
URL:https://theicg.co.uk/event/using-anthropology-in-market-research/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220713T100000
DTEND;TZID=UTC:20220713T110000
DTSTAMP:20260423T153843
CREATED:20220621T091921Z
LAST-MODIFIED:20220706T085711Z
UID:31222-1657706400-1657710000@theicg.co.uk
SUMMARY:Writing For Impact
DESCRIPTION:This webinar is generously sponsored by Ivy Exec \n \nDo you find writing hard? Sometimes sit and stare at the blank page? Know you should be writing more but don’t know where to start? In this introductory course you will: \n\nLearn how to write compelling and entertaining opinion pieces\, thought leadership\, social media and articles that will promote your organisation\, communicate your ideas and build your personal brand.\nDiscover the three key things that will make you a better writer.\nPractise a simple framework that will enable you to write better\, faster and with more impact\, whatever the writing task – including writing LinkedIn and ICG profiles.\n\nJudith Staig \n \nJudith Staig has been a researcher for more than 25 years\, specialising in B2B and tech and working both client and agency side. In 2013\, her love of writing\, creative communications and storytelling in research led her to found ContentWrite\, a consultancy providing writing and editing\, content planning\, training and research services to the market research sector. She also runs a local freelancers’ business support group and serves as part of the marketing team of the AMSR. Judith is also an ICG member. \nhttps://contentwrite.com/ \nREGISTER FOR THIS WEBINAR HERE\n(Once registered\, click here to access the webinar)
URL:https://theicg.co.uk/event/writing-for-impact/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/06/18-Admit-One.jpg
ORGANIZER;CN="Jane Oakley":MAILTO:training@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220707T110000
DTEND;TZID=UTC:20220707T120000
DTSTAMP:20260423T153843
CREATED:20220519T111643Z
LAST-MODIFIED:20220519T132653Z
UID:31149-1657191600-1657195200@theicg.co.uk
SUMMARY:Exploring Conjoint Analysis
DESCRIPTION:This webinar is generously sponsored by MIS Group \n \nConjoint Analysis: What is it? How does it work? What does it tell you? \nThis is a hands on session run by ICG member Saul Dobney on how conjoint analysis uses attributes and levels to define virtual products and services\, how these are tested in choice-tasks with consumers\, and how the these choices drive calculations of utility scores and customer value which can be combined into market models for forecasting and product optimisation. \nIf you’ve heard of conjoint analysis but don’t know what it is\, or you’ve used conjoint analysis and want some hints and tips on how to do conjoint analysis better\, then this is the webinar for you. \nSaul Dobney \n \nSaul Dobney is the founder of dobney.com marketing insight and has been running conjoint and trade-off projects for more than 20 years\, developing the Cxoice Survey Software Suite along the way to solve challenges like using conjoint analysis by phone (WATI)\, and to make conjoint analysis more realistic\, developing several new question types along the way. \nREGISTER FOR THIS FREE WEBINAR HERE \ndobney.com marketing insight – https://dobney.com \nConjoint Explorer: https://dobney.com/conjoint-explorer–k130 \nCxoice Software: https://cxoice.com \n 
URL:https://theicg.co.uk/event/exploring-conjoint-analysis/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/05/18-Expertise.jpg
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220616T110000
DTEND;TZID=UTC:20220616T120000
DTSTAMP:20260423T153843
CREATED:20220519T104722Z
LAST-MODIFIED:20220519T104722Z
UID:31145-1655377200-1655380800@theicg.co.uk
SUMMARY:Consumer Neuroscience for Market Research
DESCRIPTION:Applied Consumer Neuroscience (ACN) uses neuroscience to help companies gain insight into the behaviour and experience of their customers. In this webinar\, Daniel C. Richardson\, Professor of Experimental Psychology at University College London\, will give an overview of the contemporary use – and misuse – of neuroscience methods and ideas\,  describe the different ways that neuroscience can be used for market research\, and provide content for marketing campaigns. He’ll illustrate these using some of ACN’s own work with companies such as Audible and Vue Cinemas\, their studies of the heart rates of West End audiences and the creativity of people in an underwater night club. Finally\, he’ll give some suggestions of how market researchers can start to learn about and put into practice consumer neuroscience ideas. \nDaniel C. Richardson \n \nDaniel C. Richardson is a Professor of Experimental Psychology at University College London\, where his research examines how cognitive processes are grounded in the body\, the environment and the social world. He is the author of Man versus Mind\, and Social Psychology for Dummies\, and has published more than 50 articles in international scientific journals. He has consulted for groups such as the BBC\, Audible\, Just Giving Google and Vue Cinemas\, and performed shows at the London Science Museum and Bloomsbury theatre combining science\, music and live experiments on the group mind of the audience. \nApplied Consumer Neuroscience (ACN) \nApplied Consumer Neuroscience use neuroscience to help companies better understand how their customers feel about their products. From developing bespoke research programmes that answer specific questions about consumers\, to corporate training workshops and live speaking engagements\, their team of neuroscientists and psychologists specialise in helping corporate clients get a deeper understanding of consumers and their behaviour. \nhttps://www.linkedin.com/company/acnlabs/     https://www.acnlabs.co.uk/ \nREGISTER FOR THIS FREE WEBINAR HERE \nDiscount for ACN Training Courses and Workshops for ICG members and colleagues outside of the ICG (in London and online\, November 2022) \nHurry – get your  early bird discount before the end of July. \nhttps://ucl.podia.com/consumer-neuroscience-masterclass-nov22  This is our in-person workshop\, and the code NACC will get £150 off the cost \nhttps://ucl.podia.com/consumer-neuroscience-masterclass-nov22-online  This is the online version\, and code AMYGDALA will get £100 off. \n  \n  \n 
URL:https://theicg.co.uk/event/consumer-neuroscience-for-market-research/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/05/18-Connections.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220526T130000
DTEND;TZID=UTC:20220526T140000
DTSTAMP:20260423T153843
CREATED:20220504T125637Z
LAST-MODIFIED:20220524T122846Z
UID:30849-1653570000-1653573600@theicg.co.uk
SUMMARY:A two-part read-along of “Using Semiotics in Retail" by Rachel Lawes
DESCRIPTION:This webinar is generously sponsored by Perspective Research Services  \nYOU ASKED\, WE ANSWERED. By popular demand\, here is a read-along with Dr. Rachel Lawes of her new book\, “Using Semiotics in Retail”. You can: \n– Learn semiotics from Rachel in two live sessions.\n– Bring your comments\, questions and marketing problems for immediate responses.\n– Read this exciting new book with Rachel and gain a revolutionary new view of retail marketing. \nThis read-along\, a live online event hosted by ICG\, is in two parts\, on 28th April and 26th May 2022. Read the first half of the book now and you’ll be prepared for part 1 on Thurs 28th April. \nThe first part of the book (event of 28 April) is all about the present day. It is full of practical marketing actions that marketers\, retailers and brands can take TODAY to aid and engage shoppers. Learn how to use semiotic signs to improve stores\, fixtures and packaging. \nThe second part of the book (event of 26 May) is about the future. Semiotics is a tool for thinking and you can use it to get a view of the future of business\, retail\, employment\, technology and human lives. \nThis event is free and open to anyone. Not just ICG members. \nGet 20% off your copy of “Using Semiotics in Retail” when you use code SEMIOTICS20 at Rachel Lawes (koganpage.com) . “Using Semiotics in Retail” is also available worldwide from Amazon and all good bookstores. \nREGISTER FOR THIS FREE EVENT HERE – YOU CAN OPT FOR ONE OR BOTH SESSIONS HERE \n 
URL:https://theicg.co.uk/event/a-two-part-read-along-of-using-semiotics-in-retail-by-rachel-lawes/2022-05-26/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Event,ICG Webinar
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2022/04/updated-flier-e1652266773871.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220406T110000
DTEND;TZID=UTC:20220406T120000
DTSTAMP:20260423T153843
CREATED:20220324T120157Z
LAST-MODIFIED:20220405T092212Z
UID:30684-1649242800-1649246400@theicg.co.uk
SUMMARY:Segmentation Is Cool\, No Really\, It Really Is…
DESCRIPTION:This webinar is generously sponsored by Rigour Research Ltd\, your data collection and advanced analysis partners \n  \n \nJoin ICG member Nic Bulois\, Insight Angels\, in this round-table online discussion about when and how to do segmentation studies and the range of models out there which could help. \nREGISTER FOR THIS INTERACTIVE WEBINAR – BE READY TO SHARE YOUR THOUGHTS!
URL:https://theicg.co.uk/event/segmentation-is-cool-no-really-it-really-is/
LOCATION:Online
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/social-media.jpeg
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220331T110000
DTEND;TZID=UTC:20220331T120000
DTSTAMP:20260423T153843
CREATED:20220324T105729Z
LAST-MODIFIED:20220324T112921Z
UID:30675-1648724400-1648728000@theicg.co.uk
SUMMARY:Using Digital Ethnography and Journey Mapping to research omni-channel customer journeys
DESCRIPTION:Eugene Murphy\, Founder and CEO of Indeemo will  present the Indeemo platform and demonstrate how Indeemo’s new Journey Mapping capability can lend itself to researchers’ digital ethnography and help them better understand omni-channel purchase / customer journeys. \nMore specifically\, you will better understand how to effectively research the following; \n– click and collect – researching a known journey. \n– vaccine journey – taking a more exploratory approach to journey mapping \n– and much more. \nREGISTER FOR THIS FREE WEBINAR HERE. OPEN TO ICG MEMBERS AND NON-MEMBERS 
URL:https://theicg.co.uk/event/using-digital-ethnography-and-journey-mapping-to-research-omni-channel-customer-journeys/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210114T110000
DTEND;TZID=Europe/London:20210114T120000
DTSTAMP:20260423T153843
CREATED:20201210T130823Z
LAST-MODIFIED:20201210T130823Z
UID:30215-1610622000-1610625600@theicg.co.uk
SUMMARY:Deliver better\, faster\, more affordable insights on your terms with QuMind
DESCRIPTION:This webinar is generously sponsored by MIS Group \nJoin this webinar and learn more about how QuMind can help you meet your clients’ needs fast\, flexibly and cost-efficiently. \n\nFrustrated with having to deal with multiple suppliers for various tools needed for your research?QuMind’s centralised toolkit allows you to access all your research instruments – surveys\, Qual\, sample\, analytics & insight communities – from one place\, leaving you to spend more time on your clients\, rather than suppliers.\nToo many points of contact across different suppliers? With QuMind you’ll be assigned one point of contact to look after your needs throughout your research journey.\nTired of overcomplicated insight softwares? QuMind was designed to make your life easier\, not more difficult\, through a user interface that’s intuitive\, easy-to-use and easy-to-learn\, meaning more time to spend with your clients.\nNeed a self-serve supplier that doesn’t leave you afloat? QuMind is not just a software provider: Our in-house team of seasoned researchers can help you at every step of the way with guidance & any extra resources you may need.\nNo time to waste on configuring your survey tools & sample? Save time by sourcing your sample & running your surveys on one automated platform\, with no need to worry about compatibility.\n\nQuMind’s agile self-serve insights solution helps ICG members deliver excellent service fast\, flexibly & cost-efficiently through a fully scalable toolbox of Quant\, Qual\, Insight Communities & instant global Sample – as and when you need it. Designed by researchers for researchers\, ease-of-use and automation are at the heart of our tools\, and the DIY approach means you are always in control of your studies\, which translates to faster\, better-quality insights for your clients. Do more with less\, anytime\, anywhere – thanks to our mobile-first technology. \nLISTEN TO THE WEBINAR RECORDING HERE  \nAlan Hargreaves. Co-founder/ Director – QuMind \n \nAlan is an ICG veteran\, having been a member in the past for many years under his previous venture called Effective Research (Fieldwork\, panel and tech provider). Experience has covered panel\, Quant/Qual technologies and research implementation (the full research life cycle). Mainly driven by his own frustrations of using Market Research platforms which often didn’t  seem to deliver to his own bespoke market research needs – he was spurred on to create QuMind. His aim\, to centralise a set of Quant/Qual tools into one platform that actually talked to each other! Whilst at the same time\, giving the user the power to take back control of their research by doing more with less. \nKatja Ahola. Sales Manager – QuMind \n\nKatja is a business development & partnership professional with a strong background of working with small businesses in the fields of travel technology\, tourism & hospitality e-commerce\, before entering the world of market research at QuMind. Her responsibility at QuMind is to collaborate with new & prospective clients to understand their specific insight needs and provide a cost & time effective research solution customised to their requirements. \nREGISTER FOR THIS FREE WEBINAR HERE 
URL:https://theicg.co.uk/event/deliver-better-faster-more-affordable-insights-on-your-terms-with-qumind-3/
LOCATION:Online
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210106T110000
DTEND;TZID=Europe/London:20210106T120000
DTSTAMP:20260423T153843
CREATED:20201112T103729Z
LAST-MODIFIED:20201112T103729Z
UID:30213-1609930800-1609934400@theicg.co.uk
SUMMARY:IR35 : Concerned about your status? What are the solutions? RECORDING
DESCRIPTION:This webinar is generously sponsored by Talkback Studio\, Nottingham \nFollowing on from the success of her last webinar to us\, Liz Norman of Elizabeth Norman International (ENI)\, will take us through the latest developments in IR35 regulation and outline what this means for us as small businesses. \nAbout IR35 \nIR35 legislation already exists within the public sector.  The government intended it to include the private sector from April 2020 but postponed it because of the pandemic; it’s now scheduled for April the 6th 2021. \nLiz Norman ENI\, and Tina Holt JT HR Solutions\, will talk about what the legislation covers\, the changes to the contract market that will result and possible solutions for individual contractors. \nAs the legislation still isn’t statute there is a very small possibility of further delay\, however most think it’s inevitable.  The cost to the government of delaying is £1.9 billion a year.  So now is the time to think what this means for you and the best way to approach working as a contractor moving forward. \nWATCH THE WEBINAR HERE  \n  \nLiz Norman – ENI \n \nLiz had a short career as a ‘market researcher’\, in truth more of a market analyst – there was confusion with job titles even then!  Working first for IBM\, part of a small market research team\, looking at whether IBM should go into the PC market and then for Media Audits (then a competitor of Ebiquity) conducting campaign analysis. \nLiz then joined a small marketing recruitment firm\, setting up their market research division\, before setting up ENI specialising in recruitment across the insight industry in 1989. \nWorking across a wide variety of clients\, including large manufacturers\, advertising and media agencies and a variety of research agencies\, ENI eventually branched out into international markets with offices in Asia and Australia. \nToday ENI’s recruitment is 80% permanent\, but the 20% contract and temp market is growing steadily with our longest established contractor working for us continuously now for five years.  ENI’s continues to work across a range of clients and countries.  We currently have contractors working for Samsung\, PepsiCo\, Kantar\, Relish\, Hall and Partners\, and 2cv. \nA member of APSCO the professional body representing the recruitment industry\, Liz has taken their legal advice as well as the advice of individual lawyers on IR35 and its implications. \nTina Holt – JT HR Solutions \n \nTina Holt of JT HR Solutions Limited is an HR Expert who for 20+ years worked within two major global oil and gas/technical engineering recruitment businesses as a Global HR Director.  In 2018 Tina established JT HR Solutions to bring the HR knowledge and expertise gained in a global recruitment business into the SME market.  JT HR Solutions work predominantly within the recruitment sector\, supporting SME’s who require HR support and guidance with their people strategy as well as their people related issues. \n 
URL:https://theicg.co.uk/event/whats-the-latest-with-ir35-regulation-and-how-will-it-affect-you-3/
LOCATION:Online
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201210T110000
DTEND;TZID=Europe/London:20201210T120000
DTSTAMP:20260423T153843
CREATED:20201028T121136Z
LAST-MODIFIED:20201028T121136Z
UID:30211-1607598000-1607601600@theicg.co.uk
SUMMARY:Cyber Security For Your Small Business
DESCRIPTION:We are grateful to Marsworth Computing for running this webinar for us\, designed to highlight what you need to do to remain 100% cyber secure. A must for any small business owner. \n  \nMore specifically\, the webinar will cover: \n\nWhy is cyber security needed?\nWhat can be done with common-sense?\nHow GDPR relates to cyber security\nWhat to be wary of\nWhat standards to expect when working with large organisations\nWhat is best practice for cyber security?\n\nYou have the chance to ask questions at the end. \nOur presenter – Junior Murrell\, Helpdesk and Customer Liaison Manager\, Marsworth Computing \n \nWith over 30 years in the IT business looking after corporate and end user interest\, Junior has seen first-hand how failure to apply good Cyber Security practices can leave a business exposed and decimate years of hard work. He has been involved in the IT services and helpdesk delivery sector from North America to the EMEA region for two of the largest ‘Blue Chip’ Companies on the planet where he has received customer service awards for his skills. \nMarsworth Computing Ltd \nThe Marsworth Group was started at the end of 1988 and has one office location at The Sunday House\, Harrow-on-the-Hill.  Marsworth Computing Ltd was incorporated in 1996 and is owned/managed by the director and staff. \nOur objective is to provide a high quality computer management and consultancy service to professional firms\, commercial companies and schools.   Long term relationships lasting over 15 years have been built up with many of our clients\, especially in the areas of management and audit of computer systems\, the design and implementation of computer strategies and the design and management of on-premise and cloud-based computer networks. \nExpansion of the digital world has seen our expansion into provision of CCTV\, VOIP phones\, Cloud computing and cyber security\, the last item demanding higher and higher priority in the corporate spend.  The recent publication by the National Cyber Security Centre of their Cyber Essentials standard\, has set the benchmark for cyber-aware organisations.  This has been followed rapidly by those setting compliance standards for GDPR\, cyber insurance and consequently\, a higher priority in the digital services provided by Marsworth Computing. \n  \nREGISTER FOR THIS FREE WEBINAR HERE
URL:https://theicg.co.uk/event/cyber-security-for-your-small-business-3/
LOCATION:Online
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201112T110000
DTEND;TZID=Europe/London:20201112T120000
DTSTAMP:20260423T153843
CREATED:20200922T113744Z
LAST-MODIFIED:20200922T113744Z
UID:30207-1605178800-1605182400@theicg.co.uk
SUMMARY:Small Steps\, Giant Leaps : Applying Principles of Diversity and Inclusion to Our Market Research Work
DESCRIPTION:This webinar is kindly sponsored by the MIS Group. \nTheo Francis\, ICG member and co-founder of Colour of Research (CORe) will take us through the key principles of what we need to be aware of\, and best principles for\, better inclusion and diversity within our market research work. \nSpecifically\, you’ll cover; \n\nThe origin of CORe – Who we are and why it came to be\nKey CORe initiatives – What we are doing to bring about more ethnic diversity in the research industry\nBreaking down BAME – Why the term is so problematic\nRedefining Nat-Rep – Demonstrating the pitfalls of traditional nat-rep sampling\nEmpathy vs Sympathy – Why the diversity of our research teams matters\nNormalizing the conversation – Making race no longer a taboo subject.\n\nREGISTER FOR THIS WEBINAR HERE
URL:https://theicg.co.uk/event/applying-principles-of-diversity-and-inclusion-to-our-market-research-work-3/
LOCATION:Online
CATEGORIES:ICG Webinar
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201029T110000
DTEND;TZID=Europe/London:20201029T120000
DTSTAMP:20260423T153843
CREATED:20200922T104431Z
LAST-MODIFIED:20200922T104431Z
UID:30206-1603969200-1603972800@theicg.co.uk
SUMMARY:Understanding and mapping omnichannel user and shopper journeys
DESCRIPTION:This webinar is generously sponsored by Perspective Research Services  \nIn the new normal\, “online” has rapidly evolved to omnichannel. In this presentation\, Eugene Murphy\, Founder & CEO of Indeemo will share remote qualitative research strategies on how you can use mobile diary studies to understand\, map and quantify user experiences and shopper experiences for omnichannel user and shopper journeys. This  webinar will be relevant to anyone in Qualitative Research\, UX or CX. \nSpecifically\, Eugene will cover: \n\nSome context on what we’re seeing recently\nWhat you can use Indeemo for i.e. how you can use this presentation to evolve your service offering to their clients\nWhat a typical project timeline / workflow looks like e.g. recruitment\, task design etc.\nQuick introduction to Indeemo and the capabilities (app and dashboard)\n2 sample projects / scenarios.\n\n \nREGISTER FOR THIS WEBINAR HERE
URL:https://theicg.co.uk/event/user-and-shopper-journeys-3/
LOCATION:Online
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201015T110000
DTEND;TZID=Europe/London:20201015T120000
DTSTAMP:20260423T153843
CREATED:20200910T113140Z
LAST-MODIFIED:20200910T113140Z
UID:30205-1602759600-1602763200@theicg.co.uk
SUMMARY:ICG webinar: How To Sweat Your Insight Assets: Get Smarter Without Spending A Lot Of Money
DESCRIPTION:This webinar is generously sponsored by Accu-Scribe\, for all your transcription needs \n \nWe are frequently asked to do more with less.  This is especially true in the insights world where our jobs include not only turning information into knowledge but then communicating knowledge to others.  One obvious but sometimes overlooked money-saving tactic is “sweating your assets”\, i.e.\, getting as much use as possible out of what you already possess. \nICG member Curtis Arthur\, founder of KnowledgeActiv8\, will share practical tips for sweating insight assets by using simple\, low cost templates and tools.  These include: \n\nThe advantages of building and maintaining a knowledge system that can be searched\, skimmed\, and quoted easily by anyone in the organisation\nA framework to create a one-page abstract of projects that includes relevant findings as well as links to the source materials and contact details\nA What We Know summary which ensures baseline knowledge\, shuts down factual misrepresentations\, and provides a context for future learnings\nA What We Don’t Know summary which identifies knowledge gaps vis-à-vis your customer strategy and allows you to develop and prioritise upcoming projects.\n\nPlease join us… \nREGISTER FOR THIS FREE WEBINAR HERE.  \n \n 
URL:https://theicg.co.uk/event/icg-webinar-how-to-sweat-your-insight-assets-get-smarter-without-spending-a-lot-of-money-3/
LOCATION:Online
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
END:VCALENDAR