BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//The ICG - ECPv6.3.3.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:The ICG
X-ORIGINAL-URL:https://theicg.co.uk
X-WR-CALDESC:Events for The ICG
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20261025T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260514T110000
DTEND;TZID=Europe/London:20260514T120000
DTSTAMP:20260513T191224
CREATED:20260420T104557Z
LAST-MODIFIED:20260507T124439Z
UID:39752-1778756400-1778760000@theicg.co.uk
SUMMARY:Getting Representation Right In Qual and Quant
DESCRIPTION:Join us for this panel discussion about the impact that getting a properly representative sample can mean for the effectiveness of your research\, and how to go about persuading clients of the importance of this. \nWe welcome Daniel Singham (Yonder Data Solutions) and Kate Dale (This Girl Can) to share their experiences\, alongside ICG member Annabelle Phillips\, who’ll give her experiences from a qualitative perspective. \nWe will then open up for a discussion about the challenges we face in this and where to go/what you can use to help navigate this. \nThis will be a discussion rooted in real case studies and shared experiences. \nDaniel Singham \n \nDaniel Singham is Commercial Director at Yonder Data Solutions and a member of the MRS Main Board\, with more than 20 years’ experience across commercial and operational roles in market research. He also chairs the MRS Representation in Research Committee\, where he champions inclusion\, representation and better reflection of diverse audiences across the industry. \nKate Dale \n \nAfter starting life as a journalist\, Kate evolved into a campaign and digital specialist. She’s currently leading This Girl Can – Sport England’s award-winning\, disruptive campaign to get more women more active. She’s a strategic communicator with extensive experience in producing integrated behaviour change and marketing campaigns. Kate is also a confident and inspiring public speaker\, experienced writer and analytical campaign and content strategist. Outside work\, she’s a stand-up comedian and co-owner of The Queer Comedy Club and Milli Productions. \nAnnabelle Phillips  \nAnnabelle is the founder of AP Research\, specialising in getting beyond the obvious\, finding the insights that make effective solutions that make the difference. \nShe combines social and market research approaches – using creative research solutions often with the seldom heard. \nShe was previously ICG committee member responsible for Diversity & Inclusion\, sits on the MRS EDI Board and its Social Equity Group. \n  \nRegister for this session here 
URL:https://theicg.co.uk/event/getting-representation-right-in-qual-and-quant/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/omnibus.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260519T090000
DTEND;TZID=Europe/London:20260519T100000
DTSTAMP:20260513T191224
CREATED:20260413T154031Z
LAST-MODIFIED:20260413T154031Z
UID:39709-1779181200-1779184800@theicg.co.uk
SUMMARY:Not another Gen Z brief: Exploring the Older Adult Opportunity in Asia
DESCRIPTION:  \nDeveloped Asian markets share a defining reality: rapidly ageing societies. Yet most brands persist in chasing youth\, overlooking those with longer lives\, deeper pockets\, and rising cultural influence. \nTo shed light on this huge opportunity\, join fellow ICG members Drago Djourov and Scott Percival to hear key insights from their proprietary research — “The New Contract”.  \nTheir qual-quant study focused on the experiences of 50+ adults in Singapore and Japan through the lens of retirement. They’re also building on the learnings via a series of expert interviews from across Asia on their podcast – Potluck. \nThis session will unpack the key dimensions that define the older adult experience in Asia — and reveal how brands can authentically engage this audience. With implications for any ageing market – and a challenge to help your clients see what they’ve been missing. \n  \nScott Percival \n \nScott is the founder of Lore Consulting\, based in Singapore. Lore focuses on learning what brands must know about people\, cultures and categories to help drive decisions\, inspire ideas and be part of the story. We work with selected local partners and associate researchers across Asia to deliver qualitative projects – with specialisms in brand\, communications and UX research. \n  \nDrago Djourov \nDrago left post-Communist Bulgaria to go to university in post-bubble Japan\, make a stop in post-reunification HK\, and then start an insights agency in post-LKY Singapore. Now\, with a network of partners\, he conducts research across Asia for London-based MNCs\, Chinese startups or New York ad agencies. Most of his work is in travel\, tourism and hospitality\, but has experience across categories. \n  \nPotluck \nBorn in 2019\, Potluck is the podcast that stirs up a unique flavour of people\, culture and brands in Asia. As co-hosts\, Drago and Scott speak with guests from across the brand\, marketing and academic spheres. In 2025\, we’ve rebooted the show – using it as extension of our thought leadership collaboration\, beginning with The New Contract. \n  \nRegister for this session here 
URL:https://theicg.co.uk/event/not-another-gen-z-brief-exploring-the-older-adult-opportunity-in-asia/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2026/04/older-adults-jpeg.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260618T110000
DTEND;TZID=Europe/London:20260618T120000
DTSTAMP:20260513T191224
CREATED:20260505T101532Z
LAST-MODIFIED:20260512T092818Z
UID:39804-1781780400-1781784000@theicg.co.uk
SUMMARY:FRACTURED: Britain's Right Wing Populism. What It Really Is\, and Why It's Growing
DESCRIPTION:Join a fascinating panel of researchers as they draw on years of primary research to challenge some of the most common assumptions made by people working in research\, policy\, communications and public life. This talk offers a framework for thinking about what an effective response might actually look like as well as clues to why brands must lean back into purpose. \nOur Speakers\nPauline McGowan is a director and Head of Strategy at The Nursery. She has worked in brand\, communications and innovation research for over 20 years both in the UK and internationally. She runs the money and social team at The Nursery and speaks and writes regularly in both industry and wider conferences and press. \nPauline leads The Nursery’s Generations Research\, a broad biennial survey\, now covering the UK and US\, which aims to shine a light on true differences across generations and what that means for society and business. \nShe’ll be presenting some fascinating and surprising data on young people’s attitudes and emerging trends from The Nursery Research & Planning ‘This is Us Generations’ research. \nSteven Lacey (ICG member) is the founder and Managing Director of The Outsiders\, a cultural insight agency he established in 2016\, specialising in behavioural change research\, hard-to-reach audiences\, and understanding cultural undercurrents in the UK and globally. A foresight specialist\, commercial anthropologist and strategist\, Steven has extensive experience advising governments\, opposition parties\, global brands and international advertising agencies. He has worked across more than 60 markets and with clients including the Home Office\, Mars\, Bodyform\, and the award-winning ‘This Girl Can’ campaign. An MRS Research Hero (2021) and co-founder of MRS Unlimited\, Steven also established the Cultural Insights Forum in 2017 and founded No Man’s Land\, a research agency focused on masculinity and men. \nSteven is one of the UK’s leading research voices on the far right\, populism and disinformation and has co-authored the landmark report ‘Disinformation\, UK Democracy and Attitudes Toward Ukraine and Russia in the UK’ — launched in the House of Commons in January 2026. \nSteven  will be painting an incredibly vivid picture in his inimitable way on the state of the UK nation right now. He will help us to understand the Far Right\, and how this is a more disparate group than you might think from research by The Outsiders and Resilience & Reconstruction. \nAnnabelle Phillips (ICG member) is Founder of AP Research\, Co-Chair of the MRS’ Social Equity Group\, sits on the MRS EDI Council\, and Diversity Lead for the ICG (Insight Consultants Group). She specialises in research at the intersection of the private and public sector\, and in particular comms\, branding and customer closeness research with organisations that have a social value.  She is passionate about giving a voice to often ignored audiences\, breaking down barriers and dismantling biases to make sure policies\, services\, campaigns and strategies are relevant to everybody’s needs.   \nAnnabelle will be taking you through research conducted by AP Research exploring the Populist Right communication’s playbook to help understand the lessons that can be learnt across the political landscape and for all marketing and comms teams. This has been a pro bono project and shout out to Field Notes and True Stories Ltd for allowing her to use their services. \nPlease note…\nThe speakers are not aiming to provide a balanced comparison\, but rather\, are sharing their observations on the current cultural landscape. \nThe findings they will be presenting are potentially challenging and certainly thought-provoking observations on a section of today’s UK society and do not aim to demonstrate any intended political allegiances. \n  \nREGISTER HERE \n 
URL:https://theicg.co.uk/event/fractured-britains-right-wing-populism-what-it-really-is-and-why-its-growing/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2026/05/far-right.jpg
END:VEVENT
END:VCALENDAR