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UID:38656-1748952000-1748954700@theicg.co.uk
SUMMARY:Exploring the Potential of VR/AR in Consumer Insights
DESCRIPTION:This Knowledge Share has been generously sponsored by Yasna.ai\, the AI-powered platform that helps independent researchers\, consultants\, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100)\, sign up at yasna.ai \n \n  \nPlease join ICG member (and committee member) Barbara Du Perron\, Bric\,  who’ll talk to us about VR and AR\nWhat members will gain from attending: \n\nUnderstanding VR/AR & why it is relevant for Consumer Insight: What these technologies are\, current trends\, and why they matter for market research.\nOpportunities for Research: Practical applications like early-stage innovation\, pack testing\, shopper research\,  virtual home testing\, and usability research.\nCollaboration Potential: Exploring ways we can work together. I am especially interested in quallies that are open to conducting interviews in VR/AR (either remote or in-person with augmented/mixed reality)\, recruiters specialized in street intercepts or hard to research sample (e.g. headset owners) \, people that are great with video and that would be interested in creating immersive deliverables using VR/AR footage and industry/domain experts in relevant domains like automotive\, pack/ shopper or usability research.\n\nAbout Barbara \n \nBarbara is an independent consultant with a focus on research technology and innovation  (helping clients choose new tech/tools\, running pilots\, inspiration workshops\, etc). She’s currently transitioning to building research solutions that leverage the potential of VR/AR in market research. Barbara sits on the ICG committee and is responsible for Advertising and Sponsorship. \nNo need to pre-register for this session.\nLogin is https://zoom.us/j/96355976193\nNote that this Knowledge Share is at a different time to our usual Knowledge Shares.
URL:https://theicg.co.uk/event/exploring-the-potential-of-vr-ar-in-consumer-insights/
CATEGORIES:Knowledge Share
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DTSTART;TZID=Europe/London:20250613T110000
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CREATED:20250522T164315Z
LAST-MODIFIED:20250522T165139Z
UID:38700-1749812400-1749815100@theicg.co.uk
SUMMARY:Prompt Design for Independent Researchers – Foundations
DESCRIPTION:This Knowledge Share has been generously sponsored by Yasna.ai\,the AI-powered platform that helps independent researchers\, consultants\, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100)\, sign up at yasna.ai \n \n  \nJoin ICG member Ramona Daniel\, 23Insights\, for this Knowledge Share\nThis 45-minute session will help you get more out of the AI tools you’re already using\, without needing to become a tech expert. You’ll learn: \n\nWhat different types of AI tools (like ChatGPT or Claude) can and can’t do\, and how to pick the right one for the job\nSimple\, repeatable ways to write prompts that give you better\, more relevant answers\nHow to fine-tune AI responses when they’re not quite right\nEasy ways to keep track of the prompts you’ve written\, so you can reuse and improve them over time\n\nThis is a hands-on\, interactive session for independent researchers who want to work faster\, think more creatively\, and make AI a more useful everyday tool. \nRamona Daniel \n \nI’m a cultural insights and research strategy consultant with over 25 years of experience at leading global agencies including Ipsos\, Kantar\, and across the WPP network. I now work independently\, partnering with organisations that need senior-level expertise on a flexible\, freelance basis. Clients value my ability to step into complex projects quickly. My work bridges strategic thinking and hands-on delivery\, from designing multi-market research programmes to translating data into compelling cultural narratives. I specialise in helping businesses decode cultural shifts\, optimise research processes for greater efficiencies\, and upskill teams – particularly at the intersection of traditional research methodologies and AI-driven analytics tools. \nhttps://www.linkedin.com/in/ramonadaniel/ \nhttps://www.23insights.co.uk/ \n \nNOTE UNUSUAL DAY AND TIME FOR THIS KNOWLEDGE SHARE. \n  \nLogin is https://zoom.us/j/96355976193\nNo need to pre-register
URL:https://theicg.co.uk/event/prompt-design-for-independent-researchers-foundations/
CATEGORIES:Knowledge Share
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