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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260407T160000
DTEND;TZID=Europe/London:20260407T164500
DTSTAMP:20260411T031233
CREATED:20260225T140940Z
LAST-MODIFIED:20260401T130643Z
UID:39557-1775577600-1775580300@theicg.co.uk
SUMMARY:The AI Growth Engine for  Small Market Research Agencies - how to use AI to better market\, sell\, and engage with clients
DESCRIPTION:Join ICG member Paul Griffiths for this valuable Knowledge Share. This Knowledge Share has been generously sponsored by EXPLNERS. \n \n  \n  \nPaul will offer practical and immediately actionable ways to start using AI to save time and do more consistent and effective marketing\, sales\, and client engagement. \nSpecifically designed for freelancers and small market research agencies. \nPaul Griffiths \nPaul Griffiths is the founder of Client Advocates. He helps leaders of Market Research and Insight Agencies grow revenues through proven strategies. He also supports Heads of Insight to increase their influence and budgets by creating impactful commercial plans. \nWith 25 years’ experience growing research agencies and working with client-side insight teams\, Paul understands the challenges of delivering great work while driving commercial value. He’s worked both agency and client side\, commissioning and selling research\, managing commercial relationships\, and advising leaders across the UK and internationally. \nIf you’re looking to grow your insight agency/ micro-business or respond to changing market conditions\, Paul brings practical strategies that work. \n  \nLinkedIn: https://www.linkedin.com/in/paulneilgriffiths/ \nWebsite: https://clientadvocates.co.uk/ \nPodcast: https://apple.co/4qnK2Pv \nRegister for this session here\n  \n 
URL:https://theicg.co.uk/event/the-ai-growth-engine-for-small-market-research-agencies-how-to-use-ai-to-better-market-sell-and-engage-with-clients/
CATEGORIES:Knowledge Share
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260303T160000
DTEND;TZID=Europe/London:20260303T164500
DTSTAMP:20260411T031233
CREATED:20260202T133703Z
LAST-MODIFIED:20260202T133703Z
UID:39461-1772553600-1772556300@theicg.co.uk
SUMMARY:Using AI for Discussion Guides
DESCRIPTION:This Knowledge Share will be presented by ICG member Jay Zaltzman and is sponsored by Indeemo. \n \n  \nA lot has been said about using AI for qualitative analysis and report-writing\, but what about using AI to prepare for qualitative research? In this Knowledge Share\, Jay Zaltzman will share how he used ChatGPT to help design the methodology and write a discussion guide for a sample research project. You may have heard the expression that the first focus group is “like the first pancake” – it rarely comes out quite right and you frequently end up tweaking the discussion guide afterward. AI may be able to help figure out in advance which questions might “fall flat” and how to rewrite them. \nJay Zaltzman \nJay Zaltzman is based in Palm Springs\, California\, USA. He is a frequent presenter at research conferences and a past president of the QRCA. He writes an email newsletter called Research Tidbits – short\, digestible tidbits about the world of marketing and market research\, available here: https://bureauwest.com/subscribe . And more information about Jay is available here: https://www.linkedin.com/in/jayzaltzman/ \n\nRegister for this session here 
URL:https://theicg.co.uk/event/using-ai-for-discussion-guides/
CATEGORIES:Knowledge Share
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260203T160000
DTEND;TZID=Europe/London:20260203T164500
DTSTAMP:20260411T031233
CREATED:20251204T095423Z
LAST-MODIFIED:20251204T103752Z
UID:39300-1770134400-1770137100@theicg.co.uk
SUMMARY:The Researcher’s Toolkit: Working Smarter with Gamma AI
DESCRIPTION:This Knowledge Share has been sponsored by Indeemo. \n \n  \n  \nMost people have heard about Canva but have you used Gamma yet? If not\, Andrew will show you how to create research stimulus\, redesign existing reports\, create newsletters\, webpages\, social media visuals and\, when you don’t have any content\, even create reports from scratch! \nThis can all be done within Gamma. It’s easy\, really quick and you will be surprised how good it looks! \nBy the end of the session\, you will have a good idea of whether Gamma should be in your toolkit. \nAndrew Smith \nWith 30 years of research experience\, Andrew blends qualitative depth with quantitative precision to uncover the insights that drive smarter decisions\, stronger customer relationships and business growth. \nAndrew grew up in the media world\, leading centralised insight and data teams and in 2012\, he founded Insight Advantage to support both B2C & B2B businesses. Andrew is a joint author\, with business owners from a diverse range of sectors\, of a book entitled: “Success Secrets For Business Growth.” \nIn 2025\, Andrew founded Padel Insights Network (PIN) bringing together players from across the market research\, data and marketing sectors to play padel\, network and have fun. To date\, events have been held in London\, Manchester and Leeds with more sessions planned throughout 2026. \nhttps://www.linkedin.com/in/speak2andrew/ \nhttps://insightadvantage.co.uk/ \nhttps://www.linkedin.com/company/padel-insights-network-pin/ \n\nRegister here 
URL:https://theicg.co.uk/event/the-researchers-toolkit-working-smarter-with-gamma-ai/
CATEGORIES:Knowledge Share
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260113T160000
DTEND;TZID=Europe/London:20260113T164500
DTSTAMP:20260411T031233
CREATED:20251209T120611Z
LAST-MODIFIED:20251209T120611Z
UID:39310-1768320000-1768322700@theicg.co.uk
SUMMARY:AI beyond chatbots and prompts
DESCRIPTION:This intermediate session is for researchers who want to move beyond basic prompting and explore the less visible capabilities of AI. We’ll look at different types of AI\, what they can do\, and how to use them to streamline and elevate your research practice. You’ll learn how to build your own queryable knowledge bases\, analyse complex qual and quant data more efficiently\, and introduce AI-driven workflows that save time on routine tasks. If you’re curious about AI capabilities and want practical\, non-technical guidance\, this session is for you. \nNadia Antropova \nNadia Antropova is an insights and strategy consultant working with CPG brands\, retailers\, and agencies on mixed-method studies. She helps consumer brands build data-driven brand\, channel\, category\, and portfolio strategies that support commercial growth. She also supports insights leaders in navigating the technology landscape\, drawing on her experience in advanced analytics\, global SaaS rollouts\, and machine learning initiatives. \n  \nRegister for this session here 
URL:https://theicg.co.uk/event/ai-beyond-chatbots-and-prompts/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251202T160000
DTEND;TZID=Europe/London:20251202T164500
DTSTAMP:20260411T031233
CREATED:20251104T124433Z
LAST-MODIFIED:20251104T125856Z
UID:39188-1764691200-1764693900@theicg.co.uk
SUMMARY:Data Protection 2025 – New Rules/New Risks
DESCRIPTION:This Knowledge Share has been generously sponsored by Indeemo. \n \n  \n  \nThe Knowledge Share will be run by ICG member Jude Legg\, and will aim to update members on what’s new in the world of data protection and offer some practical tips to maintain compliance. \nJude Legg \n \nI have over 20 years experience working in the market research industry. I started with a brief cameo as a qual research exec\, then moved into Field & Project Management then latterly into compliance. I became a self employed compliance consultant in January 2024 and I am a certified data protection professional. \nhttps://www.linkedin.com/in/jude-legg-9243064/ \nRegister for this session here 
URL:https://theicg.co.uk/event/data-protection-2025-new-rules-new-risks/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251104T160000
DTEND;TZID=Europe/London:20251104T164500
DTSTAMP:20260411T031233
CREATED:20251015T150245Z
LAST-MODIFIED:20251015T152022Z
UID:39133-1762272000-1762274700@theicg.co.uk
SUMMARY:Prompt Design 2.0 - Getting More Useful Results from AI Tools
DESCRIPTION:We welcome back ICG member Ramona Daniel to run this follow-up Knowledge Share.  \n \n  \n  \n  \nThis follow-up Knowledge Share builds on our foundations session (https://theicg.co.uk/recording-prompt-design-for-independent-researchers-foundations/) and focuses on getting more reliable\, useful results from AI tools like ChatGPT or Claude. It’s about moving beyond writing prompts to thinking critically about what the AI gives you back. \nWe’ll look at: \n\nSimple ways to check and verify the accuracy of AI outputs\nHow to refine prompts when the first answer isn’t quite right\nUsing short\, structured prompts to save time and reduce repetition\nTurning ad-hoc tasks into reusable prompt templates for everyday work\n\nThis is a practical session for independent researchers and consultants who already use AI tools and want to use them with more confidence and consistency – no technical knowledge required. \n  \nRegister here 
URL:https://theicg.co.uk/event/prompt-design-2-0-getting-more-useful-results-from-ai-tools/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251007T160000
DTEND;TZID=Europe/London:20251007T164500
DTSTAMP:20260411T031233
CREATED:20250908T095351Z
LAST-MODIFIED:20250908T095351Z
UID:39016-1759852800-1759855500@theicg.co.uk
SUMMARY:Segmentation: Your mission\, should you choose to accept
DESCRIPTION:This Knowledge Share will be presented by ICG member John Storey   \nIt is generously sponsored by Add Maple \n \n  \n  \n  \nWhat you will gain from attending \nThis session will provide you with a high-level understanding of segmentation\, equipping you to deliver more value to your clients. You will walk away with the understanding and tools to: \n\nGrasp Core Principles: You’ll learn the fundamental theory and best practices behind successful market segmentation\, regardless of the tools you use.\nNavigate the Process: We will outline a clear\, step-by-step process for conducting segmentation projects\, from initial data analysis to creating compelling\, actionable outputs.\nAccess Practical Resources: You’ll gain free access to a purpose-built web app that can help you with your segmentation analysis.\n\nMore specifically\, John will cover: \nThe Why  \n\nWhy is segmentation a challenge for independent consultants and micro-businesses?\nWhy focus on process and best practices rather than specific software?\n\nThe How  \n\nAn overview of the entire segmentation process\, from start to finish.\nDiscussion of key methodologies and how to choose the right one.\nA demonstration of a free web app to help with key aspects of your analysis.\n\nThe Result  \n\nHow to go from raw data segments to actionable personas.\nCase studies: Applying segmentation theory in pharma\, consumer shopper\, charity sector.\nBest practices for communicating your findings to clients.\n\n Discussion & Q&A. \nJohn Storey\, Market Research Consultant \n \n  \n  \n  \nI am the MD and owner of Medical Research Limited\, operating as Marketing Sciences Limited. I have extensive experience in healthcare market research\, particularly in the fields of Pharma\, Biopharma\, and Biotech. I also specialize in Charity Research\, Consumer FMCG and Technology/Online Digital Research. \nI operate as Marketing Sciences Limited with a group of Marketing & Business Associates and will often partner with other Independent Consultants providing evidence-based market research and marketing support services. I personally specialise in providing qualified Physician and Patient research including depth interviews and focus groups. \nMy work includes segmentation-related research\, including Patient Record Trackers\, NPD\, and Audience Targeting\, Digital Marketing. I am a certified member of the MRS and Health Sciences Dip HE (Open)\, and a member of the ICG and The Royal Society of Medicine\, BHBIA The British Healthcare Business Intelligence Association and Certified Digital Marketing Professional\, Digital Marketing Institute. \nmarketsci.co.uk.   Jonny.storey@marketsci.co.uk \nRegister for this session here 
URL:https://theicg.co.uk/event/segmentation-your-mission-should-you-choose-to-accept/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250902T160000
DTEND;TZID=Europe/London:20250902T164500
DTSTAMP:20260411T031233
CREATED:20250731T112525Z
LAST-MODIFIED:20250731T113259Z
UID:38958-1756828800-1756831500@theicg.co.uk
SUMMARY:A Whistlestop Tour of Canva
DESCRIPTION:This Knowledge Share will be presented by ICG member Ramona Daniel and is generously sponsored by AddMaple \n \n  \n  \n  \nReady to see what all the Canva fuss is about? This session is perfect if you’ve been curious about whether it’s worth making the switch from PowerPoint\, or if you want to create better-looking social content without needing a design degree. \nRamona will walk you through creating presentations in Canva and show you how it stacks up against PowerPoint. Spoiler alert! There are some genuine advantages worth knowing about. \nWe’ll also explore how to knock up social media content quickly\, create simple videos\, and use whiteboards for coaching and brainstorming sessions. Plus I’ll cover the different ways to export and share your work. \nIt’s not a deep-dive tutorial\, more of a “here’s what Canva can actually do for you” overview that should give you enough to decide if it’s worth exploring further. \nBy the end\, you’ll have a good sense of where to start if you want to give it a go. \nRamona Daniel \n \n\n\n  \nI’m a cultural insights and research strategy consultant with over 25 years of experience at leading global agencies including Ipsos\, Kantar\, and across the WPP network. I now work independently\, partnering with organisations that need senior-level expertise on a flexible\, freelance basis. Clients value my ability to step into complex projects quickly. My work bridges strategic thinking and hands-on delivery\, from designing multi-market research programmes to translating data into compelling cultural narratives. I specialise in helping businesses decode cultural shifts\, optimise research processes for greater efficiencies\, and upskill teams – particularly at the intersection of traditional research methodologies and AI-driven analytics tools. \nhttps://www.linkedin.com/in/ramonadaniel/ \nhttps://www.23insights.co.uk/ \n \n\n\nLogin here (no need to pre-register).
URL:https://theicg.co.uk/event/a-whistlestop-tour-of-canva/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250805T160000
DTEND;TZID=Europe/London:20250805T164500
DTSTAMP:20260411T031233
CREATED:20250707T155038Z
LAST-MODIFIED:20250709T102111Z
UID:38866-1754409600-1754412300@theicg.co.uk
SUMMARY:Demystifying coaching: How coaching can help you (and your clients!)
DESCRIPTION:This Knowledge Share is presented by ICG member Carol Raithatha \n  \nCoaching has become widespread in the business world but there can be a lot of confusion about what it actually is and how it can help professionals. This Knowledge Share will start from the beginning and explain what coaching is (and is not)\, workplace coaching theory and process\, and give some examples and case studies of its application. Finally we will look at why coaching might be especially useful for independent insight consultants and their clients. \nCarol Raithatha \n \n  \nI’m an Executive Coach working with clients from all sectors\, but because of my background\, have a particular emphasis on research and insight. I’ve been a member of the ICG for over 20 years and have been working in product testing\, qualitative research\, and desk research. About five years ago I gained a qualification and started offering coaching too. Recently my focus has moved entirely to coaching. It is extremely rewarding and motivating to work with and see colleagues from the insight field develop and flourish. \nClick here to join this session (no need to pre register)
URL:https://theicg.co.uk/event/demystifying-coaching-how-coaching-can-help-you-and-your-clients/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250708T160000
DTEND;TZID=Europe/London:20250708T164500
DTSTAMP:20260411T031233
CREATED:20250624T122059Z
LAST-MODIFIED:20250624T122059Z
UID:38801-1751990400-1751993100@theicg.co.uk
SUMMARY:Qual researchers’ big opportunity with smaller brands
DESCRIPTION:This Knowledge Share has been generously sponsored by Yasna.ai\, the AI-powered platform that helps independent researchers\, consultants\, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100)\, sign up at yasna.ai \n \nThis Knowledge Share will be presented by ICG member Hugh Carling \n \nNew technology like Generative AI is enabling smaller brands to regularly access qualitative insights for the first time. We’ll explore how and why this development will grow the industry over the coming years and as it does\, provide big opportunities for independent qualitative researchers. \nSpecifically\, we’ll cover: \n\nThe scope of this growing market\nSmaller brands and qual research – then and now\nThe technologies driving change\nThe risks in that change\nThe opportunity for independent researchers\nHow you can capitalise on it\n\nThis will be supported by both primary and desk research\, and illustrated with recent examples. \nHugh Carling\, is a founder of Liveminds\, a pioneer of mobile qual and the creator of Behavioural Recruitment\, the MRS award-winning service that uses social networks to engage fresh participants in 190 countries. \nLiveminds have integrated generative AI throughout their mobile qual and recruitment platform to deliver curated insight videos from global participants in just 48 hours. Their mission is to enable every business to have access to the insights they need to grow. \n \n  \nJoin this session here  (no need to pre register)\n  \n 
URL:https://theicg.co.uk/event/qual-researchers-big-opportunity-with-smaller-brands/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250613T110000
DTEND;TZID=Europe/London:20250613T114500
DTSTAMP:20260411T031233
CREATED:20250522T164315Z
LAST-MODIFIED:20250522T165139Z
UID:38700-1749812400-1749815100@theicg.co.uk
SUMMARY:Prompt Design for Independent Researchers – Foundations
DESCRIPTION:This Knowledge Share has been generously sponsored by Yasna.ai\,the AI-powered platform that helps independent researchers\, consultants\, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100)\, sign up at yasna.ai \n \n  \nJoin ICG member Ramona Daniel\, 23Insights\, for this Knowledge Share\nThis 45-minute session will help you get more out of the AI tools you’re already using\, without needing to become a tech expert. You’ll learn: \n\nWhat different types of AI tools (like ChatGPT or Claude) can and can’t do\, and how to pick the right one for the job\nSimple\, repeatable ways to write prompts that give you better\, more relevant answers\nHow to fine-tune AI responses when they’re not quite right\nEasy ways to keep track of the prompts you’ve written\, so you can reuse and improve them over time\n\nThis is a hands-on\, interactive session for independent researchers who want to work faster\, think more creatively\, and make AI a more useful everyday tool. \nRamona Daniel \n \nI’m a cultural insights and research strategy consultant with over 25 years of experience at leading global agencies including Ipsos\, Kantar\, and across the WPP network. I now work independently\, partnering with organisations that need senior-level expertise on a flexible\, freelance basis. Clients value my ability to step into complex projects quickly. My work bridges strategic thinking and hands-on delivery\, from designing multi-market research programmes to translating data into compelling cultural narratives. I specialise in helping businesses decode cultural shifts\, optimise research processes for greater efficiencies\, and upskill teams – particularly at the intersection of traditional research methodologies and AI-driven analytics tools. \nhttps://www.linkedin.com/in/ramonadaniel/ \nhttps://www.23insights.co.uk/ \n \nNOTE UNUSUAL DAY AND TIME FOR THIS KNOWLEDGE SHARE. \n  \nLogin is https://zoom.us/j/96355976193\nNo need to pre-register
URL:https://theicg.co.uk/event/prompt-design-for-independent-researchers-foundations/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250603T120000
DTEND;TZID=Europe/London:20250603T124500
DTSTAMP:20260411T031233
CREATED:20250519T101117Z
LAST-MODIFIED:20250519T102604Z
UID:38656-1748952000-1748954700@theicg.co.uk
SUMMARY:Exploring the Potential of VR/AR in Consumer Insights
DESCRIPTION:This Knowledge Share has been generously sponsored by Yasna.ai\, the AI-powered platform that helps independent researchers\, consultants\, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100)\, sign up at yasna.ai \n \n  \nPlease join ICG member (and committee member) Barbara Du Perron\, Bric\,  who’ll talk to us about VR and AR\nWhat members will gain from attending: \n\nUnderstanding VR/AR & why it is relevant for Consumer Insight: What these technologies are\, current trends\, and why they matter for market research.\nOpportunities for Research: Practical applications like early-stage innovation\, pack testing\, shopper research\,  virtual home testing\, and usability research.\nCollaboration Potential: Exploring ways we can work together. I am especially interested in quallies that are open to conducting interviews in VR/AR (either remote or in-person with augmented/mixed reality)\, recruiters specialized in street intercepts or hard to research sample (e.g. headset owners) \, people that are great with video and that would be interested in creating immersive deliverables using VR/AR footage and industry/domain experts in relevant domains like automotive\, pack/ shopper or usability research.\n\nAbout Barbara \n \nBarbara is an independent consultant with a focus on research technology and innovation  (helping clients choose new tech/tools\, running pilots\, inspiration workshops\, etc). She’s currently transitioning to building research solutions that leverage the potential of VR/AR in market research. Barbara sits on the ICG committee and is responsible for Advertising and Sponsorship. \nNo need to pre-register for this session.\nLogin is https://zoom.us/j/96355976193\nNote that this Knowledge Share is at a different time to our usual Knowledge Shares.
URL:https://theicg.co.uk/event/exploring-the-potential-of-vr-ar-in-consumer-insights/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250401T160000
DTEND;TZID=Europe/London:20250401T164500
DTSTAMP:20260411T031233
CREATED:20250225T145807Z
LAST-MODIFIED:20250401T091628Z
UID:38385-1743523200-1743525900@theicg.co.uk
SUMMARY:AI in Qualitative Research & Business: A Year of Experimentation and Key Learnings
DESCRIPTION:This Knowledge Share will be run by ICG member Silvia Iranzo Ferrandis  \n  \nOver the past year\, Silvia has been on a journey exploring how AI can enhance both the way she runs her business and the way she conducts qualitative research. From MR-specific qualitative analysis tools to generative AI and productivity-enhancing applications\, she’s tested various platforms and approaches to see what truly delivers value. In this session\, she’ll share her experiences\, practical insights\, and honest reflections on what’s worked (and what hasn’t!)—giving you real-world takeaways to consider for your own practice. \nWhy Attend? \n🚀 Gain Practical Insights – Understand how AI can support qualitative analysis helping you work more efficiently and ultimately improving your results.\n🛠 Discover AI Tools – Get an overview of useful AI-powered tools to improve both your research and business operations\, with real-world user feedback.\n💡 Explore a Range of Platforms – Hear Silvia’s thoughts on tools like CoLoop\, Condens\, ChatGPT\, Claude\, Perplexity\, DALL·E\, Midjourney\, CapCut\, HeyGen\, Synthesia and Dola AI (time permitting!).\n🤝 Ask Questions & Share Perspectives – This is a space to learn\, discuss\, and exchange experiences with fellow researchers. \nAbout Silvia: \n \nSilvia Iranzo Ferrandis is ‘Director & Consultant’ at ‘In Market Research’ in Spain. A senior expert qualitative research consultant who has been working in multi-country international studies for nearly two decades now. Silvia has managed projects for many international research agencies and consumer\, B2B and pharmaceutical global brands. She is passionate about innovation and technology’s role in research and over the past year\, she has been actively trying out and integrating AI tools into her workflow and is now excited to share her insights with the ICG community. \nhttp://es.linkedin.com/in/silviairanzoferrandis \nwww.inmarketresearch.com \nLogin for this session is here  (no need to pre register)
URL:https://theicg.co.uk/event/ai-in-qualitative-research-business-a-year-of-experimentation-and-key-learnings/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250204T160000
DTEND;TZID=Europe/London:20250204T164500
DTSTAMP:20260411T031233
CREATED:20250120T123836Z
LAST-MODIFIED:20250121T090932Z
UID:38272-1738684800-1738687500@theicg.co.uk
SUMMARY:How to use LinkedIn Sales Navigator as a tool to get more contacts and sales leads
DESCRIPTION:Finding the right contacts and people to talk to in client businesses is a tough job. But you need to do it\, if you are to engage with them about how you can help them\, and win them as clients. \nIn this Knowledge Share webinar\, Paul Griffiths and Richard Barron share tips and tricks for using LinkedIn Sales Navigator – the contact and lead-finding tool that sits as an “add-on” to LinkedIn. Understand why LSN is such a useful tool for finding the right people\, in the right companies\, that you want to want to talk to. See how you can use LSN as a way of identifying and then starting to engage and build relationships with the people you want to target. Ask questions about how to use the tool and to search for your ideal contacts. \nPaul and Richard both use LSN in their respective businesses. They are both convinced that it is a highly effective tool in finding new contacts and sales leads. And they think it could help you too! \nPaul Griffiths  \n \nI help owners of Market Research and Insight Agencies to grow revenues by implementing proven growth strategies. \nFor more than 20 years I’ve helped grow research and insight agencies. In that time\, I’ve sold research projects\, managed clients and spoken to many Heads of Insight. I understand the challenge of growing a research business while also being a practitioner within it. \nI know what great client growth strategies look like and how to implement them in a way that is both effective and efficient. I’ve seen what works\, what doesn’t\, and how to engage with your clients and market to win work. I can help you grow your research business more effectively and more quickly. \nhttps://www.linkedin.com/in/paulneilgriffiths/ \nRichard Barron \n \nPassionate about uncovering hidden `truths’ driving human behaviour enabling organisations to make better decisions\, products and services that meet real needs. \nWith over 30 years of professional experience\, my core competencies lie in marketing communications\, and strategic planning\, all of which I bring to my current role at Aspect MR. My mission is to provide insightful market analysis that empowers businesses to make informed decisions. I am dedicated to fostering a culture that values data-driven strategies and innovative solutions\, ensuring that our team’s diverse perspectives lead to superior market understanding. \nAt Aspect Market Research\, I’ve been pioneering methods that enhance our understanding of consumer behavior and market trends. This has involved integrating my skills in strategy and marketing communications to lead our organization in delivering actionable insights. My tenure at Saatchi & Saatchi as a Global Planning Consultant\, managing accounts like Toyota and Abbott Pharmaceuticals\, has been instrumental in honing these abilities\, allowing us to excel in multi-country projects and global product launches. \n(1) Richard Barron | LinkedIn \n  \nNo need to pre-register – login is https://zoom.us/j/96355976193
URL:https://theicg.co.uk/event/how-to-use-linkedin-sales-navigator-as-a-tool-to-get-more-contacts-and-sales-leads/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/07/Knowledge-Share-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250107T160000
DTEND;TZID=Europe/London:20250107T164500
DTSTAMP:20260411T031233
CREATED:20241125T134937Z
LAST-MODIFIED:20241125T134937Z
UID:38057-1736265600-1736268300@theicg.co.uk
SUMMARY:Knowledge Share: Why is France different?
DESCRIPTION:This Knowledge Share has been generously sponsored by Norstat \n \nJoin ICG member Katherine Passerieu who’ll take us through some background information on the French market and the French consumer\, therefore outlining some key considerations when conducting qualitative market research in France. \nShe’ll talk about cultural sensitivities\, methodological considerations\, analysis and interpretation\, recruitment\, timings\, regulatory compliance. \nKatherine Passerieu \n \nA French National\, Katherine had lived and worked in the UK for over 30 years. \nBefore setting up Passerieu Consulting in 2011\, Katherine worked as a Director in international advertising and market research companies\, e.g.: \n–         forward thinking\, a boutique strategy consultancy \n–         GfK NOP – Director of Brand Strategy \n–         Censydiam UK – Managing Director \n–         CRAM International – Free lance Research Director for the French market \n–         TNS (now WPP) Director of Qualitative and International Research \n–         Landor & Associates – European Research Director \n–         Ted Bates France – Director of Research & Planning \nKatherine has used an array of methodologies online and offline for projects in all industry sectors. \nHer background is Sociology and Psychology. \nShe’s a member of the MRS\, ESOMAR\, ICG\, IoD and BACP \nhttps://www.linkedin.com/in/katherine-passerieu-9054426/ \n  \nLogin in here for this session (no need to pre register)\n  \n 
URL:https://theicg.co.uk/event/knowledge-share-why-is-france-different/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/07/Knowledge-Share-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241203T160000
DTEND;TZID=Europe/London:20241203T164500
DTSTAMP:20260411T031233
CREATED:20241120T124637Z
LAST-MODIFIED:20241120T124637Z
UID:38036-1733241600-1733244300@theicg.co.uk
SUMMARY:Innovations & Trends in Research Tech for 2025
DESCRIPTION:This Knowledge Share has been generously sponsored by Yasna. \n \nICG member Mike Stevens \, Insight Platforms\, will take us through an overview of the big themes\, emerging trends and new technologies for research\, analytics and insights. \nNo need to pre-register: Login is https://zoom.us/j/96355976193\n  \n 
URL:https://theicg.co.uk/event/innovations-trends-in-research-tech-for-2025/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/07/Knowledge-Share-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241119T160000
DTEND;TZID=Europe/London:20241119T164500
DTSTAMP:20260411T031233
CREATED:20240917T092849Z
LAST-MODIFIED:20241007T162250Z
UID:37797-1732032000-1732034700@theicg.co.uk
SUMMARY:What about Cannabis? A deep dive into feelings and opinions of consumers from Netherlands\, Spain and Thailand. A comparison of three very distinct cannabis markets
DESCRIPTION:This Knowledge Share has been generously sponsored by Research Clever\, a Field and tab agency helping with consumer and B2B target audiences in 130 markets. Our values focus on respondent quality\, agile communication\, one point of contact on each project\, project management expertise and commitment to our proposals backed by our guarantees. \n \n  \nIn the past decade cannabis has emerged from being considered a narcotic into the mainstream with applications from skin cream to food & beverages\, vaping products and even medical cannabis for pets. Its growth has been exponential\, and the global legal cannabis market is projected to reach from US$58[1] to US$82 billion[2] in the next 3 to 4 years. This exponential growth brings with it opportunities for market researchers and strategists\, with consultancies specifically focused on cannabis and many major brands exploring new market opportunities. \nThis study is a truly intercultural exploration of the cultural differences between three countries: Netherlands\, Spain and Thailand\, with deep dives on how consumers get informed about cannabis rules and regulations\, and their knowledge\, feelings and opinions about cannabis. The differing phases of cannabis adoption in the three markets\, with very distinct policies\, rules and regulations\, offers three different perspectives on the current state of consumer attitudes towards cannabis and its regulation. \nThe study consists of store observations\, interviews and a short quantitative validation for all three markets. Also\, in addition to the focus on the three countries\, desk research will cover the global market as well the opportunities being created for market research professionals across the globe. \n[1] BDSA\, June 2024 https://bdsa.com/press-release/bdsa-forecasts-global-legal-cannabis-sales-to-hit-58-billion-in-2028/ \n2 Markets and Markets February 2024 https://www.marketsandmarkets.com/Market-Reports/cannabis-market-201768301.html\, \n++++++++++++ \nAbout the research team: \n \nHenrique Savelsberg (https://theicg.co.uk/member/henrique-savelsberg/)  is Dutch native with close to 25 years experience in developing/managing international market research studies\, recently also more UX research studies. Henrique moderates mainly in Dutch and English language\, provides qualitative and strategic market research  across the globe with particular focus on Europe and (SE) Asia. Henrique offers B2B and B2C research with sector experience specifically in air travel/tourism\, F&B/Foodservice\, FMCG\, technology\, financial services and Industrial/B2B strategic market research. His local Thai research partner conducted the Thai interviews for this study. \n  \n \nOriginally from the US\, Brian Loeb (https://theicg.co.uk/member/brian-loeb/)  has lived in Spain for nearly 25 years and is bilingual in Spanish and English. He has over 25 years of experience in Strategy\, Marketing and Market Research\, and conducts both qualitative and quantitative market and UX research on a freelance basis across the English and Spanish-speaking worlds\, with a particular focus on CPG (FMCG)\, Tech and Telco\, and Financial Services. \n  \n  \n  \nLog in here to join the session (no need to pre register)\n 
URL:https://theicg.co.uk/event/what-about-cannabis-a-deep-dive-into-feelings-and-opinions-of-consumers-from-netherlands-spain-and-thailand-a-comparison-of-three-very-distinct-cannabis-markets/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/07/Knowledge-Share-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241001T160000
DTEND;TZID=Europe/London:20241001T164500
DTSTAMP:20260411T031233
CREATED:20240910T150257Z
LAST-MODIFIED:20241001T113518Z
UID:37785-1727798400-1727801100@theicg.co.uk
SUMMARY:Knowledge Share: Using Microsoft Teams Interpretation for Qualitative Research
DESCRIPTION:This Knowledge Share is generously sponsored by Yasna.ai\, a platform for conversational research through automated interviewing. \n \n  \nThe session will be led by ICG member Iris Griffiths\, Across Research. \n \nJoin us for a practical session on how to use the interpretation feature in Microsoft Teams during online qualitative research interviews and focus groups. This quick session is designed specifically for qualitative researchers and will cover how to set up and utilize the Teams integrated interpretation function. The session will cover best practices and tips for configuring language settings\, setting up the interpretation channel and managing interpreters during interviews and focus groups. \n Iris Griffiths \n \nIris Griffiths is a seasoned professional with a dual focus on international qualitative research and conference interpreting . As a conference interpreter\, Iris brings a wealth of experience in facilitating real-time communication across languages during industry events\, conferences\, business\, and diplomatic meetings.  Working in the combined fields of language and market research\, Iris leverages her linguistics skills by offering interpreting services tailored for the market research industry via the Across Lingo (www.acrosslingo.com) platform. \nCombining her expertise in qualitative research with her interpreting skills\, Iris Griffiths offers a unique value proposition\, enhancing cross-cultural communication and providing deep insights that drive strategic decision-making in the market research industry. \nJOIN THIS KNOWLEDGE SHARE HERE (NO NEED TO PRE REGISTER)
URL:https://theicg.co.uk/event/knowledge-share-using-microsoft-teams-interpretation-for-qualitative-research/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/07/Knowledge-Share-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240903T160000
DTEND;TZID=Europe/London:20240903T164500
DTSTAMP:20260411T031233
CREATED:20240729T091636Z
LAST-MODIFIED:20240729T091745Z
UID:37697-1725379200-1725381900@theicg.co.uk
SUMMARY:Knowledge Share: Applied Colour Psychology for Brands and Comms
DESCRIPTION:This Knowledge Share has been sponsored by Perspective Research Services who specialise in data collection solutions involving qualitative\, F2F\, CATI and online approaches – domestically in the UK and Internationally – consumers and B2B. Please feel free to contact Jade On \, Commercial Director for any questions or RFQs \n \n  \nColour is a key element of brand and personal communication. In this session Maria will introduce applied colour psychology and look at how the universal psychology of colours and colour harmony from the Colour Affects System is used to identify the best colours and combination to communicate a personality. The colour palette can then be applied across all elements of the communications mix to give a clear message in keeping with the brand personality. This system can also identify what is off in a colour scheme and suggest improvements. \nMaria Boyle \n \nMaria first started working in advertising agencies and media independents as a media planner working in UK and Asia while based in Hong Kong and Kuala Lumpur. In 2001 she moved into qualitative research and became a freelance consultant in 2007. Also in 2007 Maria studied and graduated in the Colour Affects System\, and further trained to become a Colour Affects teacher. Earlier this year Maria completed the CPD accredited course ‘How To Do Semiotics In Seven Weeks’ which is a perfect fit to applied colour psychology. In her free time Maria is an artist where colour of course plays an important role in her work. \nhttps://www.linkedin.com/in/maria-boyle/ \nhttps://www.mariaboylecolour.com/ \n \nRegister for this session here
URL:https://theicg.co.uk/event/knowledge-share-applied-colour-psychology-for-brands-and-comms/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/07/Knowledge-Share-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240806T160000
DTEND;TZID=Europe/London:20240806T164500
DTSTAMP:20260411T031233
CREATED:20240801T124123Z
LAST-MODIFIED:20240801T152546Z
UID:37711-1722960000-1722962700@theicg.co.uk
SUMMARY:Knowledge Share: Roundtable Discussion about AI and Qual
DESCRIPTION:This Knowledge Share has been generously sponsored by Qualzy\, known for their Researcher First AI that thoughtfully supports researchers without replacing the human touch. \n \nFollowing on from our members’ e-group discussion\, we’d like to invite all ICG members to a roundtable discussion about your experiences\,  hopes\, fears\, frustrations and knowledge gaps when using AI in your qual work. \nCome and hear others’ experiences and learn from each other. \nNO NEED TO PRE-REGISTER – LOGIN IS\nhttps://zoom.us/j/96355976193
URL:https://theicg.co.uk/event/knowledge-share-roundtable-discussion-about-ai-and-qual/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/07/Knowledge-Share-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240702T160000
DTEND;TZID=Europe/London:20240702T164500
DTSTAMP:20260411T031233
CREATED:20240617T110045Z
LAST-MODIFIED:20240618T091445Z
UID:37548-1719936000-1719938700@theicg.co.uk
SUMMARY:Knowledge Share: Teach Your Clients To Give Better Briefs - It's Worth It
DESCRIPTION:This Knowledge Share has been sponsored by Perspective Research Services who specialise in data collection solutions involving qualitative\, F2F\, CATI and online approaches – domestically in the UK and Internationally – consumers and B2B. Please feel free to contact Jade On \, Commercial Director for any questions or RFQs \n \n  \nWe welcome ICG member Alex Blondin’s colleagues\, Dan Hyde from Everything is User Experience\, and Victoria Peel from Literal Humans\, to run this session for us. \n  \nThe brief is usually the first stage of engagement in a client project\, and it’s often the part that’s given the least consideration. That’s usually because it’s boring. \nWhile the client’s imagination is trained on their goal or visualising the end product\, the first—boring—step to articulate what they want and why they want it is easy to rush or neglect. \nIn reality\, we should think of the brief as the most important step in a collaborative process—one that’s as important for user research as it is for developing campaign creatives.\nFrom another perspective\, the brief is the first phase of research. It’s where you begin to map out goals\, desires\, hopes\, stakeholders\, and importantly\, the resources that will be available to make it all happen. \nWe co-produced a whitepaper because we saw value in helping our clients understand how they can do better and get more ‘bang for their buck’ out of their suppliers. It’s part of a strategy to get clients thinking in a structured manner before we begin our work\, so that we can work more efficiently and be more valuable partners. \nHow do we know this works? Because it’s an approach we use in projects when we collaborate as agency partners serving a common client. \nDan Hyde \n \nDan Hyde is co-founder of UX strategy and user research agency Everything is User Experience. A veteran of publishing and agency life\, he now uses UX strategy to support clients in everything from website development and content strategy to supply chain support systems design for major house builders.\nwww.everythingisuserexperience.com \n \nVictoria Peel \n \nVictoria Peel Yates is a Content Strategist and Senior Writer at Literal Humans. After a brief career in humanitarian aid\, she joined the world of SEO in 2019\, and now helps clients in the tech-for-good and nonprofit spaces grow with strategic\, human-centred content.\nwww.literalhumans.com \n \nJoin this Knowledge Share here. No need to pre-register
URL:https://theicg.co.uk/event/knowledge-share-teach-your-clients-to-give-better-briefs-its-worth-it/
CATEGORIES:Knowledge Share
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240604T160000
DTEND;TZID=Europe/London:20240604T164500
DTSTAMP:20260411T031233
CREATED:20240529T192021Z
LAST-MODIFIED:20240530T091827Z
UID:37476-1717516800-1717519500@theicg.co.uk
SUMMARY:Knowledge Share – Writing A Business Book – Are You Asking For Trouble?
DESCRIPTION:This Knowledge Share is sponsored by Perspective Research Services. \n\n\n\n \nCome and hear ICG member Jon Cohen\,  Kindling Strategy\, talk about writing a book. \nBased on Jon’s personal experience of writing and self-publishing a business book\, the talk will include an overview of the challenges and benefits of writing a business book as well as advice on writing\, producing and self-publishing a book. \nThey’ll be plenty of chance to ask questions. \nJon is a qual researcher and long-standing member of the ICG. \nJon published ‘Asking For Trouble: Understanding what people think when you can’t trust what they say’ in 2021. It was short-listed for business book of the year 2022. \nNO NEED TO PRE REGISTER – JOIN US HERE https://zoom.us/j/96355976193
URL:https://theicg.co.uk/event/knowledge-share-writing-a-business-book/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2023/04/Purple-Minimalist-Boost-Knowledge-To-Get-New-Innovation-Illustration-Story-Template-e1685534429118.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240507T160000
DTEND;TZID=Europe/London:20240507T164500
DTSTAMP:20260411T031233
CREATED:20240429T100326Z
LAST-MODIFIED:20240429T104835Z
UID:37345-1715097600-1715100300@theicg.co.uk
SUMMARY:Knowledge Share: running groups online to maximum effect – the do’s\, don’ts\, benefits\, drawbacks
DESCRIPTION:This Knowledge Share is sponsored by Perspective Research Services \n \nBy this point post pandemic we’ve got a real understanding of how to make the most of online platforms for group discussions. Let’s share our knowledge! \nThe session will be led by Kath Rhodes – she’ll kickstart the conversation focusing on set up for success\, recording\, group dynamics\, making the most of the tools available. \nAll involved in online groups – recruiters\, moderators and observers – are more than welcome to share your top tips and pick up some new ideas along the way too. \nLOGIN FOR THIS SESSION IS https://zoom.us/j/96355976193 \nNO NEED TO PRE-REGISTER FOR THIS
URL:https://theicg.co.uk/event/knowledge-share-running-groups-online-to-maximum-effect-the-dos-donts-benefits-drawbacks/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2023/03/Purple-Minimalist-Boost-Knowledge-To-Get-New-Innovation-Illustration-Story-Template-e1678883921376.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240404T160000
DTEND;TZID=Europe/London:20240404T164500
DTSTAMP:20260411T031233
CREATED:20240318T105526Z
LAST-MODIFIED:20240318T115922Z
UID:37149-1712246400-1712249100@theicg.co.uk
SUMMARY:Three things you can do today to start sourcing new project briefs from beyond your network
DESCRIPTION:This Knowledge Share has been generously sponsored by Qualzy \n \nGrowing your own business is tough\, especially if you are also the person that delivers everything you sell. Designing and delivering projects and being responsible for winning work from new clients can be a challenge. \nIn this Knowledge Share webinar\, Paul Griffiths shares three easily used techniques and approaches that will help you more effectively start conversations and source new project opportunities from people outside of your existing network. And in a way that doesn’t take up lots of time and resource. \nThese business development activities are all things that Paul does for his own growth consultancy (he’s a one-man band himself) and are also techniques and approaches that he uses to help his clients (small and micro research and insight agencies) to grow. \nPaul Griffiths \n \nI help owners of Market Research and Insight Agencies to grow revenues by implementing proven growth strategies. \nFor more than 20 years I’ve helped grow research and insight agencies. In that time\, I’ve sold research projects\, managed clients and spoken to many Heads of Insight. I understand the challenge of growing a research business while also being a practitioner within it. \nI know what great client growth strategies look like and how to implement them in a way that is both effective and efficient. I’ve seen what works\, what doesn’t\, and how to engage with your clients and market to win work. I can help you grow your research business more effectively and more quickly. \nhttps://www.linkedin.com/in/paulneilgriffiths/ \n \nHome \n \n  \nJoin this session here 
URL:https://theicg.co.uk/event/three-things-you-can-do-today-to-start-sourcing-new-project-briefs-from-beyond-your-network/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2023/03/Purple-Minimalist-Boost-Knowledge-To-Get-New-Innovation-Illustration-Story-Template-e1678883921376.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240305T160000
DTEND;TZID=Europe/London:20240305T164500
DTSTAMP:20260411T031233
CREATED:20240227T132619Z
LAST-MODIFIED:20240304T140149Z
UID:36977-1709654400-1709657100@theicg.co.uk
SUMMARY:Knowledge Share: How to get the most out of the ICG Buddy Scheme with Buzz (Alan Bowman) and Woody (Andrew Smith)
DESCRIPTION:  \nThe ICG’s Buddy Scheme began during the Pandemic (2020) and has attracted 135 ICG members to date\, several of whom return for a new buddy again and again. \nAlan Bowman (The Buzzz) and Andrew Smith (Insight Advantage) are full-on Buddy Schemers. They’ve both  signed up to all opportunities (a grand total of 11 different buddies each) and have learned a lot along the way about what makes a successful buddy-ing relationship. \nCome and join them at this Knowledge Share to hear more. Even if you haven’t (yet!) joined the scheme\, you’re bound to learn something about networking and human connections anyway…. \n(With special thanks to ICG member (and Co-Chair) Kath Rhodes for initiating the Buddy Scheme). \nAlan Bowman \n \nFounder of The Buzzz which turns 21 in March 2024! Shamelessly a #SecondAdolescent and research leader for the Gen X and Boomer generations. \nAndrew Smith \n \nFounder and Lead Research @ Insight Advantage. Working across both B2C/B2B\, the business delivers quantitative & qualitative research\, whilst ensuring that clients are also maximising insights from existing data sources. \nNo need to pre-register for this. Login is here \nZoom meeting ID is 963 5597 6193 \n 
URL:https://theicg.co.uk/event/knowledge-share-buddy-scheme/
LOCATION:Zoom meeting room number 963 5597 6193
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/02/Buddy-Scheme-KS-image.jpg
ORGANIZER;CN="Lynne Chapman":MAILTO:lynne@consideredresponse.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240206T160000
DTEND;TZID=Europe/London:20240206T164500
DTSTAMP:20260411T031233
CREATED:20240116T123520Z
LAST-MODIFIED:20240116T123838Z
UID:36763-1707235200-1707237900@theicg.co.uk
SUMMARY:Knowledge Share: Getting Mini-Consumers with Maximum Opinions: Best Practices in Moderating with Kids & Teens
DESCRIPTION:This Knowledge Share has been generously sponsored by Qualzy\, helping you leverage your purpose-built platform to win clients and conduct projects more efficiently through the power of AI. \n \nAny one who knows a child knows that they are all unique with their own opinions. Not just mini consumers\, kids and teens offer a great deal of opportunity for so many to learn about everything from toys and medicine to food and transportation. \nSeasoned kid/teen research experts: Nicki Karet of UK’s Sherbert Research and Pam Goldfarb Liss of USA’s LitBrains-Igniting Ideas! will present some tricks of the trade in moderating with kids and teens for either online or IRL (in real life/in person)\, as well as offer their hard-earned ideals on creating age-appropriate approaches to ensure productive sessions where one can both have fun and uncover important learning objectives. \nPam Goldfarb Liss \n \nPam is president/Big Brain at LitBrains – Igniting Ideas!\, Inc. in the USA. With more than 25 years of experience in moderating with kids\, teens and families on everything from inclusion\, depression\, allergies and diabetes to soda pop and macaroni and cheese; Pam loves their never-know-what’s-coming-next insights that come from this amazingly frank demographic. Pam works with many global giant consumer brands including Philips Avent\, Bayer\, Burger King\, Coca Cola\, General Mills\, Nickelodeon/Paramount\, Samsung and so many others. Pam is an avid presenter and teacher who loves to provide the industry with kid-ified know how. After having written the text book and taught ‘Moderating with Kids and Teens’ at RIVA Market Research Institute in Washington DC for more than a decade\, Pam has recently started an online learning center called Mission Kid Possible powered by litbrains.com with live and on-demand courses on tools and techniques for moderating with kids and teens— it can be found at www.litbrains.com. She currently lives with her husband and Gen Z/Alpha cusper teen daughter in Minneapolis\, Minnesota — a Midwestern city in the United States that is very cold. \n Nicki Karet  \n \nNicki is the founder and managing director of Sherbert Research in the UK. With more than 25 years of experience working with kids\, teens and families; Nicki is passionate about working with kids\, tweens\, teens\, mums and dads\, mums-to-be\, mums and toddlers\, grandparents\, teachers\, special needs coo-ordinators\, youth workers\, kids experts\, the list goes on. Nicki has been a part of many big brand marketing campaigns all around the world. She has a keen knowledge of kids and their unique views with a wonderful talent of getting them to not just answer but connect with the research. Nicki presents on moderating with kids\, teens and families at many global events. Nicki currently lives in London\, UK with her husband and two Gen Z children. \n https://theicg.co.uk/member/pamlitbrains-com/ \nwww.litbrains.com    \nhttps://www.sherbertresearch.com/ \nhttps://theicg.co.uk/member/nicki-karet/ \n  \n  \n  \nLOGIN FOR THIS KNOWLEDGE SHARE\nNo need to pre-register for it. \n  \n  \n  \n  \n  \n 
URL:https://theicg.co.uk/event/knowledge-share-getting-mini-consumers-with-maximum-opinions-best-practices-in-moderating-with-kids-teens/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2024/01/Knowledge-Share-Please-Volunteer-e1706698878641.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240109T160000
DTEND;TZID=Europe/London:20240109T164500
DTSTAMP:20260411T031233
CREATED:20231213T141532Z
LAST-MODIFIED:20240115T122402Z
UID:36704-1704816000-1704818700@theicg.co.uk
SUMMARY:Knowledge Share: Turbo-charge your dry January
DESCRIPTION:This Knowledge Share has been generously sponsored by Qualzy\, helping you leverage your purpose-built platform to win clients and conduct projects more efficiently through the power of AI. \n \nIn this Knowledge Share\, ICG member Alison Lyon will take us through her personal journey to sobriety\, her top tips for successfully giving up alcohol\, and some overall methods for keeping you grounded and calm when facing challenging situations. \n \nhttps://www.linkedin.com/in/counterpointuk/ \nRegister for this session here: Zoom will then send you your login
URL:https://theicg.co.uk/event/knowledge-share-turbo-charge-your-dry-january/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2023/12/drink-1532300_1280.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231205T160000
DTEND;TZID=Europe/London:20231205T164500
DTSTAMP:20260411T031233
CREATED:20231116T095839Z
LAST-MODIFIED:20231122T100324Z
UID:36613-1701792000-1701794700@theicg.co.uk
SUMMARY:Knowledge Share: Everything You Always Wanted to Know About Insights Communities* But Were Afraid to Ask
DESCRIPTION:ICG member Nathalie Kantorowicz\, The Marketing Labs\, will take us through the key aspects of running successful online communities; \n\nThe rules of engagement\nGirls just want to have fun\nBring it to life.\n\nNathalie Kantorowicz \n \nA French native and bilingual English-French insights and marketing professional\, Nathalie has worked for 30 years across 5 countries in insights\, research and marketing. \nNathalie founded The marketing-labs in Nov 2011 on the back of a proprietary insights community\, and has since added international research services with a focus on qual research in France. Nathalie also maintains since 2012 a core community of tech enthusiasts France & UK\, and produces regular updates on the state of consumer relationship with tech\, and lifestyle and society trends. \nREGISTER TO JOIN THIS FREE SESSION HERE. ONCE REGISTERED YOU’LL BE SENT YOUR LOGIN DETAILS\n  \nnkantorowicz@mkglabs.com \nhttps://www.the-marketing-labs.com/ \n  \n 
URL:https://theicg.co.uk/event/knowledge-share-everything-you-always-wanted-to-know-about-insights-communities-but-were-afraid-to-ask/
LOCATION:Zoom – Registration link above
CATEGORIES:Knowledge Share
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231003T160000
DTEND;TZID=Europe/London:20231003T164500
DTSTAMP:20260411T031233
CREATED:20230921T120800Z
LAST-MODIFIED:20230921T121131Z
UID:36374-1696348800-1696351500@theicg.co.uk
SUMMARY:Knowledge Share: Demystifying UX Research
DESCRIPTION:This Knowledge Share is generously sponsored by Opinion Hub \, Research Rooms\, Sensory Lab\, Data Collection and Fieldwork\, based in London with Nationwide coverage \n \nAs a seasoned UX Researcher\, Deborah Simmons is often asked about the overlap between UXR and MR. Are they really all that different\, or just the same competency within a different skin? During this session\, Deborah will offer insight into what differentiates UX Research from traditional MR\, and how to adapt your skills to fit within the UX landscape. It will be a discursive session with plenty of time for questions.   \nSo\, if you’re considering transitioning into UXR – or you just want to find out a bit more about it\, then this taster session is for you.  \nDeborah Simmons \n \nIn 2013\, following a number of years building her skills and experience in small method-neutral insight consultancies\, Deborah set up Camino Insight. Her first freelance role was also her first foray into UX Research. Without any UX training the learning curve was steep and Deborah found herself navigating through the jungle of digital product development with little support to fall back on. As well as full-service projects\, she now takes on Lead User Researcher roles for global brands such as Anglo American and Nissan\, where she specialises in helping businesses along their journey toward digital transformation.  \n \nREGISTER FOR THIS FREE KNOWLEDGE SHARE HERE 
URL:https://theicg.co.uk/event/knowledge-share-demystifying-ux-research/
CATEGORIES:Knowledge Share
ORGANIZER;CN="Lynne Chapman":MAILTO:lynne@consideredresponse.co.uk
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DTSTART;TZID=Europe/London:20230912T160000
DTEND;TZID=Europe/London:20230912T164500
DTSTAMP:20260411T031233
CREATED:20230731T101939Z
LAST-MODIFIED:20230810T103626Z
UID:36108-1694534400-1694537100@theicg.co.uk
SUMMARY:Knowledge Share: Making Introversion Work
DESCRIPTION:This Knowledge Share has been generously sponsored by Opinion Hub \nThis Knowledge Share will be presented by Carol Raithatha\, Carol Raithatha Ltd.  \nIntroverts as compared to be extroverts can be defined as people who are more reflective\, prefer calm and quiet environments\, and get their energy from spending time alone. They may also be shy or reserved. This is at odds with our business environment which focuses on action\, speed\, networking\, and self-promotion. Being an introvert and a consultant can be difficult. But introverts have much to offer. \nThis Knowledge Share session will discuss a few typical ‘troubling’ type situations for introverts and suggest tips for working through those\, both from the point of view of an introverted person and from someone who is collaborating with introverts. We will finish off the session with a brief look at how tailored coaching can help introverts flourish at work. \nCarol Raithatha  \n \nCarol is the Director of Carol Raithatha Limited\, a consultancy specialising in food and drink research\, sensory evaluation\, qualitative and desk research\, and B2B approaches. In addition\, Carol Raithatha Limited offers coaching to research and related professionals. Carol is a strategic thinker with a pragmatic mindset. Carol holds an ILM Certificate in Effective Coaching and Mentoring\, an MBA\, and is a Certified Member of the MRS and a member of the ICG and AQR. \nCarol Raithatha Limited \nwww.carolraithatha.co.uk \nREGISTER FOR THIS SESSION HERE 
URL:https://theicg.co.uk/event/making-introversion-work/
LOCATION:https://zoom.us/j/2071827436
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/HP-Knowledge-1-155439272.jpg
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