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SUMMARY:Embracing the Unknown - How an exploratory approach helped Givaudan crack the codes of flavour success in snacks
DESCRIPTION:We welcome ICG member Muriel Esposito to run this Knowledge Share for us. \nThis Knowledge Share is about understanding consumer preferences without direct consumer research! Our approach blends qual and quant along with diverse areas of expertise from outside the research world. Also – no AI. So hopefully this will provide people with a different way to think of other client challenges they may be facing. \nMuriel Esposito \nMuriel specialises in food and drinks research around the world\, covering both qualitative and quantitative investigations across multiple product categories. With 30 years experience\, Muriel is a strategic thinker who loves to solve problems and look for hidden connections. She heads up ESPOSITO RESEARCH & STRATEGY. \n  \nwww.espositoresearch.com \n(11) ESPOSITO RESEARCH & STRATEGY: Overview | LinkedIn \nMuriel Esposito | LinkedIn \n  \nRegister for this session here (for ICG members only)\n 
URL:https://theicg.co.uk/event/embracing-the-unknown-how-an-exploratory-approach-helped-givaudan-crack-the-codes-of-flavour-success-in-snacks/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2025/10/Knowledge-Share-image-coffee-cup-and-laptop.jpg
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