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DTSTART;TZID=Europe/London:20250107T160000
DTEND;TZID=Europe/London:20250107T164500
DTSTAMP:20260423T221456
CREATED:20241125T134937Z
LAST-MODIFIED:20241125T134937Z
UID:38057-1736265600-1736268300@theicg.co.uk
SUMMARY:Knowledge Share: Why is France different?
DESCRIPTION:This Knowledge Share has been generously sponsored by Norstat \n \nJoin ICG member Katherine Passerieu who’ll take us through some background information on the French market and the French consumer\, therefore outlining some key considerations when conducting qualitative market research in France. \nShe’ll talk about cultural sensitivities\, methodological considerations\, analysis and interpretation\, recruitment\, timings\, regulatory compliance. \nKatherine Passerieu \n \nA French National\, Katherine had lived and worked in the UK for over 30 years. \nBefore setting up Passerieu Consulting in 2011\, Katherine worked as a Director in international advertising and market research companies\, e.g.: \n–         forward thinking\, a boutique strategy consultancy \n–         GfK NOP – Director of Brand Strategy \n–         Censydiam UK – Managing Director \n–         CRAM International – Free lance Research Director for the French market \n–         TNS (now WPP) Director of Qualitative and International Research \n–         Landor & Associates – European Research Director \n–         Ted Bates France – Director of Research & Planning \nKatherine has used an array of methodologies online and offline for projects in all industry sectors. \nHer background is Sociology and Psychology. \nShe’s a member of the MRS\, ESOMAR\, ICG\, IoD and BACP \nhttps://www.linkedin.com/in/katherine-passerieu-9054426/ \n  \nLogin in here for this session (no need to pre register)\n  \n 
URL:https://theicg.co.uk/event/knowledge-share-why-is-france-different/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250204T160000
DTEND;TZID=Europe/London:20250204T164500
DTSTAMP:20260423T221456
CREATED:20250120T123836Z
LAST-MODIFIED:20250121T090932Z
UID:38272-1738684800-1738687500@theicg.co.uk
SUMMARY:How to use LinkedIn Sales Navigator as a tool to get more contacts and sales leads
DESCRIPTION:Finding the right contacts and people to talk to in client businesses is a tough job. But you need to do it\, if you are to engage with them about how you can help them\, and win them as clients. \nIn this Knowledge Share webinar\, Paul Griffiths and Richard Barron share tips and tricks for using LinkedIn Sales Navigator – the contact and lead-finding tool that sits as an “add-on” to LinkedIn. Understand why LSN is such a useful tool for finding the right people\, in the right companies\, that you want to want to talk to. See how you can use LSN as a way of identifying and then starting to engage and build relationships with the people you want to target. Ask questions about how to use the tool and to search for your ideal contacts. \nPaul and Richard both use LSN in their respective businesses. They are both convinced that it is a highly effective tool in finding new contacts and sales leads. And they think it could help you too! \nPaul Griffiths  \n \nI help owners of Market Research and Insight Agencies to grow revenues by implementing proven growth strategies. \nFor more than 20 years I’ve helped grow research and insight agencies. In that time\, I’ve sold research projects\, managed clients and spoken to many Heads of Insight. I understand the challenge of growing a research business while also being a practitioner within it. \nI know what great client growth strategies look like and how to implement them in a way that is both effective and efficient. I’ve seen what works\, what doesn’t\, and how to engage with your clients and market to win work. I can help you grow your research business more effectively and more quickly. \nhttps://www.linkedin.com/in/paulneilgriffiths/ \nRichard Barron \n \nPassionate about uncovering hidden `truths’ driving human behaviour enabling organisations to make better decisions\, products and services that meet real needs. \nWith over 30 years of professional experience\, my core competencies lie in marketing communications\, and strategic planning\, all of which I bring to my current role at Aspect MR. My mission is to provide insightful market analysis that empowers businesses to make informed decisions. I am dedicated to fostering a culture that values data-driven strategies and innovative solutions\, ensuring that our team’s diverse perspectives lead to superior market understanding. \nAt Aspect Market Research\, I’ve been pioneering methods that enhance our understanding of consumer behavior and market trends. This has involved integrating my skills in strategy and marketing communications to lead our organization in delivering actionable insights. My tenure at Saatchi & Saatchi as a Global Planning Consultant\, managing accounts like Toyota and Abbott Pharmaceuticals\, has been instrumental in honing these abilities\, allowing us to excel in multi-country projects and global product launches. \n(1) Richard Barron | LinkedIn \n  \nNo need to pre-register – login is https://zoom.us/j/96355976193
URL:https://theicg.co.uk/event/how-to-use-linkedin-sales-navigator-as-a-tool-to-get-more-contacts-and-sales-leads/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250401T160000
DTEND;TZID=Europe/London:20250401T164500
DTSTAMP:20260423T221456
CREATED:20250225T145807Z
LAST-MODIFIED:20250401T091628Z
UID:38385-1743523200-1743525900@theicg.co.uk
SUMMARY:AI in Qualitative Research & Business: A Year of Experimentation and Key Learnings
DESCRIPTION:This Knowledge Share will be run by ICG member Silvia Iranzo Ferrandis  \n  \nOver the past year\, Silvia has been on a journey exploring how AI can enhance both the way she runs her business and the way she conducts qualitative research. From MR-specific qualitative analysis tools to generative AI and productivity-enhancing applications\, she’s tested various platforms and approaches to see what truly delivers value. In this session\, she’ll share her experiences\, practical insights\, and honest reflections on what’s worked (and what hasn’t!)—giving you real-world takeaways to consider for your own practice. \nWhy Attend? \n🚀 Gain Practical Insights – Understand how AI can support qualitative analysis helping you work more efficiently and ultimately improving your results.\n🛠 Discover AI Tools – Get an overview of useful AI-powered tools to improve both your research and business operations\, with real-world user feedback.\n💡 Explore a Range of Platforms – Hear Silvia’s thoughts on tools like CoLoop\, Condens\, ChatGPT\, Claude\, Perplexity\, DALL·E\, Midjourney\, CapCut\, HeyGen\, Synthesia and Dola AI (time permitting!).\n🤝 Ask Questions & Share Perspectives – This is a space to learn\, discuss\, and exchange experiences with fellow researchers. \nAbout Silvia: \n \nSilvia Iranzo Ferrandis is ‘Director & Consultant’ at ‘In Market Research’ in Spain. A senior expert qualitative research consultant who has been working in multi-country international studies for nearly two decades now. Silvia has managed projects for many international research agencies and consumer\, B2B and pharmaceutical global brands. She is passionate about innovation and technology’s role in research and over the past year\, she has been actively trying out and integrating AI tools into her workflow and is now excited to share her insights with the ICG community. \nhttp://es.linkedin.com/in/silviairanzoferrandis \nwww.inmarketresearch.com \nLogin for this session is here  (no need to pre register)
URL:https://theicg.co.uk/event/ai-in-qualitative-research-business-a-year-of-experimentation-and-key-learnings/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250603T120000
DTEND;TZID=Europe/London:20250603T124500
DTSTAMP:20260423T221456
CREATED:20250519T101117Z
LAST-MODIFIED:20250519T102604Z
UID:38656-1748952000-1748954700@theicg.co.uk
SUMMARY:Exploring the Potential of VR/AR in Consumer Insights
DESCRIPTION:This Knowledge Share has been generously sponsored by Yasna.ai\, the AI-powered platform that helps independent researchers\, consultants\, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100)\, sign up at yasna.ai \n \n  \nPlease join ICG member (and committee member) Barbara Du Perron\, Bric\,  who’ll talk to us about VR and AR\nWhat members will gain from attending: \n\nUnderstanding VR/AR & why it is relevant for Consumer Insight: What these technologies are\, current trends\, and why they matter for market research.\nOpportunities for Research: Practical applications like early-stage innovation\, pack testing\, shopper research\,  virtual home testing\, and usability research.\nCollaboration Potential: Exploring ways we can work together. I am especially interested in quallies that are open to conducting interviews in VR/AR (either remote or in-person with augmented/mixed reality)\, recruiters specialized in street intercepts or hard to research sample (e.g. headset owners) \, people that are great with video and that would be interested in creating immersive deliverables using VR/AR footage and industry/domain experts in relevant domains like automotive\, pack/ shopper or usability research.\n\nAbout Barbara \n \nBarbara is an independent consultant with a focus on research technology and innovation  (helping clients choose new tech/tools\, running pilots\, inspiration workshops\, etc). She’s currently transitioning to building research solutions that leverage the potential of VR/AR in market research. Barbara sits on the ICG committee and is responsible for Advertising and Sponsorship. \nNo need to pre-register for this session.\nLogin is https://zoom.us/j/96355976193\nNote that this Knowledge Share is at a different time to our usual Knowledge Shares.
URL:https://theicg.co.uk/event/exploring-the-potential-of-vr-ar-in-consumer-insights/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250613T110000
DTEND;TZID=Europe/London:20250613T114500
DTSTAMP:20260423T221456
CREATED:20250522T164315Z
LAST-MODIFIED:20250522T165139Z
UID:38700-1749812400-1749815100@theicg.co.uk
SUMMARY:Prompt Design for Independent Researchers – Foundations
DESCRIPTION:This Knowledge Share has been generously sponsored by Yasna.ai\,the AI-powered platform that helps independent researchers\, consultants\, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100)\, sign up at yasna.ai \n \n  \nJoin ICG member Ramona Daniel\, 23Insights\, for this Knowledge Share\nThis 45-minute session will help you get more out of the AI tools you’re already using\, without needing to become a tech expert. You’ll learn: \n\nWhat different types of AI tools (like ChatGPT or Claude) can and can’t do\, and how to pick the right one for the job\nSimple\, repeatable ways to write prompts that give you better\, more relevant answers\nHow to fine-tune AI responses when they’re not quite right\nEasy ways to keep track of the prompts you’ve written\, so you can reuse and improve them over time\n\nThis is a hands-on\, interactive session for independent researchers who want to work faster\, think more creatively\, and make AI a more useful everyday tool. \nRamona Daniel \n \nI’m a cultural insights and research strategy consultant with over 25 years of experience at leading global agencies including Ipsos\, Kantar\, and across the WPP network. I now work independently\, partnering with organisations that need senior-level expertise on a flexible\, freelance basis. Clients value my ability to step into complex projects quickly. My work bridges strategic thinking and hands-on delivery\, from designing multi-market research programmes to translating data into compelling cultural narratives. I specialise in helping businesses decode cultural shifts\, optimise research processes for greater efficiencies\, and upskill teams – particularly at the intersection of traditional research methodologies and AI-driven analytics tools. \nhttps://www.linkedin.com/in/ramonadaniel/ \nhttps://www.23insights.co.uk/ \n \nNOTE UNUSUAL DAY AND TIME FOR THIS KNOWLEDGE SHARE. \n  \nLogin is https://zoom.us/j/96355976193\nNo need to pre-register
URL:https://theicg.co.uk/event/prompt-design-for-independent-researchers-foundations/
CATEGORIES:Knowledge Share
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250708T160000
DTEND;TZID=Europe/London:20250708T164500
DTSTAMP:20260423T221456
CREATED:20250624T122059Z
LAST-MODIFIED:20250624T122059Z
UID:38801-1751990400-1751993100@theicg.co.uk
SUMMARY:Qual researchers’ big opportunity with smaller brands
DESCRIPTION:This Knowledge Share has been generously sponsored by Yasna.ai\, the AI-powered platform that helps independent researchers\, consultants\, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100)\, sign up at yasna.ai \n \nThis Knowledge Share will be presented by ICG member Hugh Carling \n \nNew technology like Generative AI is enabling smaller brands to regularly access qualitative insights for the first time. We’ll explore how and why this development will grow the industry over the coming years and as it does\, provide big opportunities for independent qualitative researchers. \nSpecifically\, we’ll cover: \n\nThe scope of this growing market\nSmaller brands and qual research – then and now\nThe technologies driving change\nThe risks in that change\nThe opportunity for independent researchers\nHow you can capitalise on it\n\nThis will be supported by both primary and desk research\, and illustrated with recent examples. \nHugh Carling\, is a founder of Liveminds\, a pioneer of mobile qual and the creator of Behavioural Recruitment\, the MRS award-winning service that uses social networks to engage fresh participants in 190 countries. \nLiveminds have integrated generative AI throughout their mobile qual and recruitment platform to deliver curated insight videos from global participants in just 48 hours. Their mission is to enable every business to have access to the insights they need to grow. \n \n  \nJoin this session here  (no need to pre register)\n  \n 
URL:https://theicg.co.uk/event/qual-researchers-big-opportunity-with-smaller-brands/
CATEGORIES:Knowledge Share
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250805T160000
DTEND;TZID=Europe/London:20250805T164500
DTSTAMP:20260423T221456
CREATED:20250707T155038Z
LAST-MODIFIED:20250709T102111Z
UID:38866-1754409600-1754412300@theicg.co.uk
SUMMARY:Demystifying coaching: How coaching can help you (and your clients!)
DESCRIPTION:This Knowledge Share is presented by ICG member Carol Raithatha \n  \nCoaching has become widespread in the business world but there can be a lot of confusion about what it actually is and how it can help professionals. This Knowledge Share will start from the beginning and explain what coaching is (and is not)\, workplace coaching theory and process\, and give some examples and case studies of its application. Finally we will look at why coaching might be especially useful for independent insight consultants and their clients. \nCarol Raithatha \n \n  \nI’m an Executive Coach working with clients from all sectors\, but because of my background\, have a particular emphasis on research and insight. I’ve been a member of the ICG for over 20 years and have been working in product testing\, qualitative research\, and desk research. About five years ago I gained a qualification and started offering coaching too. Recently my focus has moved entirely to coaching. It is extremely rewarding and motivating to work with and see colleagues from the insight field develop and flourish. \nClick here to join this session (no need to pre register)
URL:https://theicg.co.uk/event/demystifying-coaching-how-coaching-can-help-you-and-your-clients/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250902T160000
DTEND;TZID=Europe/London:20250902T164500
DTSTAMP:20260423T221456
CREATED:20250731T112525Z
LAST-MODIFIED:20250731T113259Z
UID:38958-1756828800-1756831500@theicg.co.uk
SUMMARY:A Whistlestop Tour of Canva
DESCRIPTION:This Knowledge Share will be presented by ICG member Ramona Daniel and is generously sponsored by AddMaple \n \n  \n  \n  \nReady to see what all the Canva fuss is about? This session is perfect if you’ve been curious about whether it’s worth making the switch from PowerPoint\, or if you want to create better-looking social content without needing a design degree. \nRamona will walk you through creating presentations in Canva and show you how it stacks up against PowerPoint. Spoiler alert! There are some genuine advantages worth knowing about. \nWe’ll also explore how to knock up social media content quickly\, create simple videos\, and use whiteboards for coaching and brainstorming sessions. Plus I’ll cover the different ways to export and share your work. \nIt’s not a deep-dive tutorial\, more of a “here’s what Canva can actually do for you” overview that should give you enough to decide if it’s worth exploring further. \nBy the end\, you’ll have a good sense of where to start if you want to give it a go. \nRamona Daniel \n \n\n\n  \nI’m a cultural insights and research strategy consultant with over 25 years of experience at leading global agencies including Ipsos\, Kantar\, and across the WPP network. I now work independently\, partnering with organisations that need senior-level expertise on a flexible\, freelance basis. Clients value my ability to step into complex projects quickly. My work bridges strategic thinking and hands-on delivery\, from designing multi-market research programmes to translating data into compelling cultural narratives. I specialise in helping businesses decode cultural shifts\, optimise research processes for greater efficiencies\, and upskill teams – particularly at the intersection of traditional research methodologies and AI-driven analytics tools. \nhttps://www.linkedin.com/in/ramonadaniel/ \nhttps://www.23insights.co.uk/ \n \n\n\nLogin here (no need to pre-register).
URL:https://theicg.co.uk/event/a-whistlestop-tour-of-canva/
CATEGORIES:Knowledge Share
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251007T160000
DTEND;TZID=Europe/London:20251007T164500
DTSTAMP:20260423T221456
CREATED:20250908T095351Z
LAST-MODIFIED:20250908T095351Z
UID:39016-1759852800-1759855500@theicg.co.uk
SUMMARY:Segmentation: Your mission\, should you choose to accept
DESCRIPTION:This Knowledge Share will be presented by ICG member John Storey   \nIt is generously sponsored by Add Maple \n \n  \n  \n  \nWhat you will gain from attending \nThis session will provide you with a high-level understanding of segmentation\, equipping you to deliver more value to your clients. You will walk away with the understanding and tools to: \n\nGrasp Core Principles: You’ll learn the fundamental theory and best practices behind successful market segmentation\, regardless of the tools you use.\nNavigate the Process: We will outline a clear\, step-by-step process for conducting segmentation projects\, from initial data analysis to creating compelling\, actionable outputs.\nAccess Practical Resources: You’ll gain free access to a purpose-built web app that can help you with your segmentation analysis.\n\nMore specifically\, John will cover: \nThe Why  \n\nWhy is segmentation a challenge for independent consultants and micro-businesses?\nWhy focus on process and best practices rather than specific software?\n\nThe How  \n\nAn overview of the entire segmentation process\, from start to finish.\nDiscussion of key methodologies and how to choose the right one.\nA demonstration of a free web app to help with key aspects of your analysis.\n\nThe Result  \n\nHow to go from raw data segments to actionable personas.\nCase studies: Applying segmentation theory in pharma\, consumer shopper\, charity sector.\nBest practices for communicating your findings to clients.\n\n Discussion & Q&A. \nJohn Storey\, Market Research Consultant \n \n  \n  \n  \nI am the MD and owner of Medical Research Limited\, operating as Marketing Sciences Limited. I have extensive experience in healthcare market research\, particularly in the fields of Pharma\, Biopharma\, and Biotech. I also specialize in Charity Research\, Consumer FMCG and Technology/Online Digital Research. \nI operate as Marketing Sciences Limited with a group of Marketing & Business Associates and will often partner with other Independent Consultants providing evidence-based market research and marketing support services. I personally specialise in providing qualified Physician and Patient research including depth interviews and focus groups. \nMy work includes segmentation-related research\, including Patient Record Trackers\, NPD\, and Audience Targeting\, Digital Marketing. I am a certified member of the MRS and Health Sciences Dip HE (Open)\, and a member of the ICG and The Royal Society of Medicine\, BHBIA The British Healthcare Business Intelligence Association and Certified Digital Marketing Professional\, Digital Marketing Institute. \nmarketsci.co.uk.   Jonny.storey@marketsci.co.uk \nRegister for this session here 
URL:https://theicg.co.uk/event/segmentation-your-mission-should-you-choose-to-accept/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251104T160000
DTEND;TZID=Europe/London:20251104T164500
DTSTAMP:20260423T221456
CREATED:20251015T150245Z
LAST-MODIFIED:20251015T152022Z
UID:39133-1762272000-1762274700@theicg.co.uk
SUMMARY:Prompt Design 2.0 - Getting More Useful Results from AI Tools
DESCRIPTION:We welcome back ICG member Ramona Daniel to run this follow-up Knowledge Share.  \n \n  \n  \n  \nThis follow-up Knowledge Share builds on our foundations session (https://theicg.co.uk/recording-prompt-design-for-independent-researchers-foundations/) and focuses on getting more reliable\, useful results from AI tools like ChatGPT or Claude. It’s about moving beyond writing prompts to thinking critically about what the AI gives you back. \nWe’ll look at: \n\nSimple ways to check and verify the accuracy of AI outputs\nHow to refine prompts when the first answer isn’t quite right\nUsing short\, structured prompts to save time and reduce repetition\nTurning ad-hoc tasks into reusable prompt templates for everyday work\n\nThis is a practical session for independent researchers and consultants who already use AI tools and want to use them with more confidence and consistency – no technical knowledge required. \n  \nRegister here 
URL:https://theicg.co.uk/event/prompt-design-2-0-getting-more-useful-results-from-ai-tools/
CATEGORIES:Knowledge Share
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251202T160000
DTEND;TZID=Europe/London:20251202T164500
DTSTAMP:20260423T221456
CREATED:20251104T124433Z
LAST-MODIFIED:20251104T125856Z
UID:39188-1764691200-1764693900@theicg.co.uk
SUMMARY:Data Protection 2025 – New Rules/New Risks
DESCRIPTION:This Knowledge Share has been generously sponsored by Indeemo. \n \n  \n  \nThe Knowledge Share will be run by ICG member Jude Legg\, and will aim to update members on what’s new in the world of data protection and offer some practical tips to maintain compliance. \nJude Legg \n \nI have over 20 years experience working in the market research industry. I started with a brief cameo as a qual research exec\, then moved into Field & Project Management then latterly into compliance. I became a self employed compliance consultant in January 2024 and I am a certified data protection professional. \nhttps://www.linkedin.com/in/jude-legg-9243064/ \nRegister for this session here 
URL:https://theicg.co.uk/event/data-protection-2025-new-rules-new-risks/
CATEGORIES:Knowledge Share
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260113T160000
DTEND;TZID=Europe/London:20260113T164500
DTSTAMP:20260423T221456
CREATED:20251209T120611Z
LAST-MODIFIED:20251209T120611Z
UID:39310-1768320000-1768322700@theicg.co.uk
SUMMARY:AI beyond chatbots and prompts
DESCRIPTION:This intermediate session is for researchers who want to move beyond basic prompting and explore the less visible capabilities of AI. We’ll look at different types of AI\, what they can do\, and how to use them to streamline and elevate your research practice. You’ll learn how to build your own queryable knowledge bases\, analyse complex qual and quant data more efficiently\, and introduce AI-driven workflows that save time on routine tasks. If you’re curious about AI capabilities and want practical\, non-technical guidance\, this session is for you. \nNadia Antropova \nNadia Antropova is an insights and strategy consultant working with CPG brands\, retailers\, and agencies on mixed-method studies. She helps consumer brands build data-driven brand\, channel\, category\, and portfolio strategies that support commercial growth. She also supports insights leaders in navigating the technology landscape\, drawing on her experience in advanced analytics\, global SaaS rollouts\, and machine learning initiatives. \n  \nRegister for this session here 
URL:https://theicg.co.uk/event/ai-beyond-chatbots-and-prompts/
CATEGORIES:Knowledge Share
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260203T160000
DTEND;TZID=Europe/London:20260203T164500
DTSTAMP:20260423T221456
CREATED:20251204T095423Z
LAST-MODIFIED:20251204T103752Z
UID:39300-1770134400-1770137100@theicg.co.uk
SUMMARY:The Researcher’s Toolkit: Working Smarter with Gamma AI
DESCRIPTION:This Knowledge Share has been sponsored by Indeemo. \n \n  \n  \nMost people have heard about Canva but have you used Gamma yet? If not\, Andrew will show you how to create research stimulus\, redesign existing reports\, create newsletters\, webpages\, social media visuals and\, when you don’t have any content\, even create reports from scratch! \nThis can all be done within Gamma. It’s easy\, really quick and you will be surprised how good it looks! \nBy the end of the session\, you will have a good idea of whether Gamma should be in your toolkit. \nAndrew Smith \nWith 30 years of research experience\, Andrew blends qualitative depth with quantitative precision to uncover the insights that drive smarter decisions\, stronger customer relationships and business growth. \nAndrew grew up in the media world\, leading centralised insight and data teams and in 2012\, he founded Insight Advantage to support both B2C & B2B businesses. Andrew is a joint author\, with business owners from a diverse range of sectors\, of a book entitled: “Success Secrets For Business Growth.” \nIn 2025\, Andrew founded Padel Insights Network (PIN) bringing together players from across the market research\, data and marketing sectors to play padel\, network and have fun. To date\, events have been held in London\, Manchester and Leeds with more sessions planned throughout 2026. \nhttps://www.linkedin.com/in/speak2andrew/ \nhttps://insightadvantage.co.uk/ \nhttps://www.linkedin.com/company/padel-insights-network-pin/ \n\nRegister here 
URL:https://theicg.co.uk/event/the-researchers-toolkit-working-smarter-with-gamma-ai/
CATEGORIES:Knowledge Share
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DTEND;TZID=Europe/London:20260303T164500
DTSTAMP:20260423T221456
CREATED:20260202T133703Z
LAST-MODIFIED:20260202T133703Z
UID:39461-1772553600-1772556300@theicg.co.uk
SUMMARY:Using AI for Discussion Guides
DESCRIPTION:This Knowledge Share will be presented by ICG member Jay Zaltzman and is sponsored by Indeemo. \n \n  \nA lot has been said about using AI for qualitative analysis and report-writing\, but what about using AI to prepare for qualitative research? In this Knowledge Share\, Jay Zaltzman will share how he used ChatGPT to help design the methodology and write a discussion guide for a sample research project. You may have heard the expression that the first focus group is “like the first pancake” – it rarely comes out quite right and you frequently end up tweaking the discussion guide afterward. AI may be able to help figure out in advance which questions might “fall flat” and how to rewrite them. \nJay Zaltzman \nJay Zaltzman is based in Palm Springs\, California\, USA. He is a frequent presenter at research conferences and a past president of the QRCA. He writes an email newsletter called Research Tidbits – short\, digestible tidbits about the world of marketing and market research\, available here: https://bureauwest.com/subscribe . And more information about Jay is available here: https://www.linkedin.com/in/jayzaltzman/ \n\nRegister for this session here 
URL:https://theicg.co.uk/event/using-ai-for-discussion-guides/
CATEGORIES:Knowledge Share
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DTSTAMP:20260423T221456
CREATED:20260225T140940Z
LAST-MODIFIED:20260401T130643Z
UID:39557-1775577600-1775580300@theicg.co.uk
SUMMARY:The AI Growth Engine for  Small Market Research Agencies - how to use AI to better market\, sell\, and engage with clients
DESCRIPTION:Join ICG member Paul Griffiths for this valuable Knowledge Share. This Knowledge Share has been generously sponsored by EXPLNERS. \n \n  \n  \nPaul will offer practical and immediately actionable ways to start using AI to save time and do more consistent and effective marketing\, sales\, and client engagement. \nSpecifically designed for freelancers and small market research agencies. \nPaul Griffiths \nPaul Griffiths is the founder of Client Advocates. He helps leaders of Market Research and Insight Agencies grow revenues through proven strategies. He also supports Heads of Insight to increase their influence and budgets by creating impactful commercial plans. \nWith 25 years’ experience growing research agencies and working with client-side insight teams\, Paul understands the challenges of delivering great work while driving commercial value. He’s worked both agency and client side\, commissioning and selling research\, managing commercial relationships\, and advising leaders across the UK and internationally. \nIf you’re looking to grow your insight agency/ micro-business or respond to changing market conditions\, Paul brings practical strategies that work. \n  \nLinkedIn: https://www.linkedin.com/in/paulneilgriffiths/ \nWebsite: https://clientadvocates.co.uk/ \nPodcast: https://apple.co/4qnK2Pv \nRegister for this session here\n  \n 
URL:https://theicg.co.uk/event/the-ai-growth-engine-for-small-market-research-agencies-how-to-use-ai-to-better-market-sell-and-engage-with-clients/
CATEGORIES:Knowledge Share
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