BEGIN:VCALENDAR VERSION:2.0 PRODID:-//The ICG - ECPv6.3.3.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:The ICG X-ORIGINAL-URL:https://theicg.co.uk X-WR-CALDESC:Events for The ICG REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/London BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20250330T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20251026T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20260329T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20261025T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/London:20251007T160000 DTEND;TZID=Europe/London:20251007T164500 DTSTAMP:20260423T222102 CREATED:20250908T095351Z LAST-MODIFIED:20250908T095351Z UID:39016-1759852800-1759855500@theicg.co.uk SUMMARY:Segmentation: Your mission\, should you choose to accept DESCRIPTION:This Knowledge Share will be presented by ICG member John Storey   \nIt is generously sponsored by Add Maple \n \n  \n  \n  \nWhat you will gain from attending \nThis session will provide you with a high-level understanding of segmentation\, equipping you to deliver more value to your clients. You will walk away with the understanding and tools to: \n\nGrasp Core Principles: You’ll learn the fundamental theory and best practices behind successful market segmentation\, regardless of the tools you use.\nNavigate the Process: We will outline a clear\, step-by-step process for conducting segmentation projects\, from initial data analysis to creating compelling\, actionable outputs.\nAccess Practical Resources: You’ll gain free access to a purpose-built web app that can help you with your segmentation analysis.\n\nMore specifically\, John will cover: \nThe Why  \n\nWhy is segmentation a challenge for independent consultants and micro-businesses?\nWhy focus on process and best practices rather than specific software?\n\nThe How  \n\nAn overview of the entire segmentation process\, from start to finish.\nDiscussion of key methodologies and how to choose the right one.\nA demonstration of a free web app to help with key aspects of your analysis.\n\nThe Result  \n\nHow to go from raw data segments to actionable personas.\nCase studies: Applying segmentation theory in pharma\, consumer shopper\, charity sector.\nBest practices for communicating your findings to clients.\n\n Discussion & Q&A. \nJohn Storey\, Market Research Consultant \n \n  \n  \n  \nI am the MD and owner of Medical Research Limited\, operating as Marketing Sciences Limited. I have extensive experience in healthcare market research\, particularly in the fields of Pharma\, Biopharma\, and Biotech. I also specialize in Charity Research\, Consumer FMCG and Technology/Online Digital Research. \nI operate as Marketing Sciences Limited with a group of Marketing & Business Associates and will often partner with other Independent Consultants providing evidence-based market research and marketing support services. I personally specialise in providing qualified Physician and Patient research including depth interviews and focus groups. \nMy work includes segmentation-related research\, including Patient Record Trackers\, NPD\, and Audience Targeting\, Digital Marketing. I am a certified member of the MRS and Health Sciences Dip HE (Open)\, and a member of the ICG and The Royal Society of Medicine\, BHBIA The British Healthcare Business Intelligence Association and Certified Digital Marketing Professional\, Digital Marketing Institute. \nmarketsci.co.uk.   Jonny.storey@marketsci.co.uk \nRegister for this session here  URL:https://theicg.co.uk/event/segmentation-your-mission-should-you-choose-to-accept/ CATEGORIES:Knowledge Share ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/07/Knowledge-Share-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20251104T160000 DTEND;TZID=Europe/London:20251104T164500 DTSTAMP:20260423T222102 CREATED:20251015T150245Z LAST-MODIFIED:20251015T152022Z UID:39133-1762272000-1762274700@theicg.co.uk SUMMARY:Prompt Design 2.0 - Getting More Useful Results from AI Tools DESCRIPTION:We welcome back ICG member Ramona Daniel to run this follow-up Knowledge Share. \n \n  \n  \n  \nThis follow-up Knowledge Share builds on our foundations session (https://theicg.co.uk/recording-prompt-design-for-independent-researchers-foundations/) and focuses on getting more reliable\, useful results from AI tools like ChatGPT or Claude. It’s about moving beyond writing prompts to thinking critically about what the AI gives you back. \nWe’ll look at: \n\nSimple ways to check and verify the accuracy of AI outputs\nHow to refine prompts when the first answer isn’t quite right\nUsing short\, structured prompts to save time and reduce repetition\nTurning ad-hoc tasks into reusable prompt templates for everyday work\n\nThis is a practical session for independent researchers and consultants who already use AI tools and want to use them with more confidence and consistency – no technical knowledge required. \n  \nRegister here  URL:https://theicg.co.uk/event/prompt-design-2-0-getting-more-useful-results-from-ai-tools/ CATEGORIES:Knowledge Share ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2025/10/Knowledge-Share-image-coffee-cup-and-laptop.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20251202T160000 DTEND;TZID=Europe/London:20251202T164500 DTSTAMP:20260423T222102 CREATED:20251104T124433Z LAST-MODIFIED:20251104T125856Z UID:39188-1764691200-1764693900@theicg.co.uk SUMMARY:Data Protection 2025 – New Rules/New Risks DESCRIPTION:This Knowledge Share has been generously sponsored by Indeemo. \n \n  \n  \nThe Knowledge Share will be run by ICG member Jude Legg\, and will aim to update members on what’s new in the world of data protection and offer some practical tips to maintain compliance. \nJude Legg \n \nI have over 20 years experience working in the market research industry. I started with a brief cameo as a qual research exec\, then moved into Field & Project Management then latterly into compliance. I became a self employed compliance consultant in January 2024 and I am a certified data protection professional. \nhttps://www.linkedin.com/in/jude-legg-9243064/ \nRegister for this session here  URL:https://theicg.co.uk/event/data-protection-2025-new-rules-new-risks/ CATEGORIES:Knowledge Share ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2025/10/Knowledge-Share-image-coffee-cup-and-laptop.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20260113T160000 DTEND;TZID=Europe/London:20260113T164500 DTSTAMP:20260423T222102 CREATED:20251209T120611Z LAST-MODIFIED:20251209T120611Z UID:39310-1768320000-1768322700@theicg.co.uk SUMMARY:AI beyond chatbots and prompts DESCRIPTION:This intermediate session is for researchers who want to move beyond basic prompting and explore the less visible capabilities of AI. We’ll look at different types of AI\, what they can do\, and how to use them to streamline and elevate your research practice. You’ll learn how to build your own queryable knowledge bases\, analyse complex qual and quant data more efficiently\, and introduce AI-driven workflows that save time on routine tasks. If you’re curious about AI capabilities and want practical\, non-technical guidance\, this session is for you. \nNadia Antropova \nNadia Antropova is an insights and strategy consultant working with CPG brands\, retailers\, and agencies on mixed-method studies. She helps consumer brands build data-driven brand\, channel\, category\, and portfolio strategies that support commercial growth. She also supports insights leaders in navigating the technology landscape\, drawing on her experience in advanced analytics\, global SaaS rollouts\, and machine learning initiatives. \n  \nRegister for this session here  URL:https://theicg.co.uk/event/ai-beyond-chatbots-and-prompts/ CATEGORIES:Knowledge Share ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/HP-Knowledge-1-155439272.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20260203T160000 DTEND;TZID=Europe/London:20260203T164500 DTSTAMP:20260423T222102 CREATED:20251204T095423Z LAST-MODIFIED:20251204T103752Z UID:39300-1770134400-1770137100@theicg.co.uk SUMMARY:The Researcher’s Toolkit: Working Smarter with Gamma AI DESCRIPTION:This Knowledge Share has been sponsored by Indeemo. \n \n  \n  \nMost people have heard about Canva but have you used Gamma yet? If not\, Andrew will show you how to create research stimulus\, redesign existing reports\, create newsletters\, webpages\, social media visuals and\, when you don’t have any content\, even create reports from scratch! \nThis can all be done within Gamma. It’s easy\, really quick and you will be surprised how good it looks! \nBy the end of the session\, you will have a good idea of whether Gamma should be in your toolkit. \nAndrew Smith \nWith 30 years of research experience\, Andrew blends qualitative depth with quantitative precision to uncover the insights that drive smarter decisions\, stronger customer relationships and business growth. \nAndrew grew up in the media world\, leading centralised insight and data teams and in 2012\, he founded Insight Advantage to support both B2C & B2B businesses. Andrew is a joint author\, with business owners from a diverse range of sectors\, of a book entitled: “Success Secrets For Business Growth.” \nIn 2025\, Andrew founded Padel Insights Network (PIN) bringing together players from across the market research\, data and marketing sectors to play padel\, network and have fun. To date\, events have been held in London\, Manchester and Leeds with more sessions planned throughout 2026. \nhttps://www.linkedin.com/in/speak2andrew/ \nhttps://insightadvantage.co.uk/ \nhttps://www.linkedin.com/company/padel-insights-network-pin/ \n\nRegister here  URL:https://theicg.co.uk/event/the-researchers-toolkit-working-smarter-with-gamma-ai/ CATEGORIES:Knowledge Share ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2025/07/group-sitting-around-RESIZED-.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20260303T160000 DTEND;TZID=Europe/London:20260303T164500 DTSTAMP:20260423T222102 CREATED:20260202T133703Z LAST-MODIFIED:20260202T133703Z UID:39461-1772553600-1772556300@theicg.co.uk SUMMARY:Using AI for Discussion Guides DESCRIPTION:This Knowledge Share will be presented by ICG member Jay Zaltzman and is sponsored by Indeemo. \n \n  \nA lot has been said about using AI for qualitative analysis and report-writing\, but what about using AI to prepare for qualitative research? In this Knowledge Share\, Jay Zaltzman will share how he used ChatGPT to help design the methodology and write a discussion guide for a sample research project. You may have heard the expression that the first focus group is “like the first pancake” – it rarely comes out quite right and you frequently end up tweaking the discussion guide afterward. AI may be able to help figure out in advance which questions might “fall flat” and how to rewrite them. \nJay Zaltzman \nJay Zaltzman is based in Palm Springs\, California\, USA. He is a frequent presenter at research conferences and a past president of the QRCA. He writes an email newsletter called Research Tidbits – short\, digestible tidbits about the world of marketing and market research\, available here: https://bureauwest.com/subscribe . And more information about Jay is available here: https://www.linkedin.com/in/jayzaltzman/ \n\nRegister for this session here  URL:https://theicg.co.uk/event/using-ai-for-discussion-guides/ CATEGORIES:Knowledge Share END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20260407T160000 DTEND;TZID=Europe/London:20260407T164500 DTSTAMP:20260423T222102 CREATED:20260225T140940Z LAST-MODIFIED:20260401T130643Z UID:39557-1775577600-1775580300@theicg.co.uk SUMMARY:The AI Growth Engine for Small Market Research Agencies - how to use AI to better market\, sell\, and engage with clients DESCRIPTION:Join ICG member Paul Griffiths for this valuable Knowledge Share. This Knowledge Share has been generously sponsored by EXPLNERS. \n \n  \n  \nPaul will offer practical and immediately actionable ways to start using AI to save time and do more consistent and effective marketing\, sales\, and client engagement. \nSpecifically designed for freelancers and small market research agencies. \nPaul Griffiths \nPaul Griffiths is the founder of Client Advocates. He helps leaders of Market Research and Insight Agencies grow revenues through proven strategies. He also supports Heads of Insight to increase their influence and budgets by creating impactful commercial plans. \nWith 25 years’ experience growing research agencies and working with client-side insight teams\, Paul understands the challenges of delivering great work while driving commercial value. He’s worked both agency and client side\, commissioning and selling research\, managing commercial relationships\, and advising leaders across the UK and internationally. \nIf you’re looking to grow your insight agency/ micro-business or respond to changing market conditions\, Paul brings practical strategies that work. \n  \nLinkedIn: https://www.linkedin.com/in/paulneilgriffiths/ \nWebsite: https://clientadvocates.co.uk/ \nPodcast: https://apple.co/4qnK2Pv \nRegister for this session here\n  \n  URL:https://theicg.co.uk/event/the-ai-growth-engine-for-small-market-research-agencies-how-to-use-ai-to-better-market-sell-and-engage-with-clients/ CATEGORIES:Knowledge Share ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2025/10/Knowledge-Share-image-coffee-cup-and-laptop.jpg END:VEVENT END:VCALENDAR