Innovations & Trends in Research Tech for 2025
2024-12-03 16:00 - 16:45 (Europe/London)
This Knowledge Share has been generously sponsored by Yasna.

ICG member Mike Stevens , Insight Platforms, will take us through an overview of the big themes, emerging trends and new technologies for research, analytics and insights.
No need to pre-register: Login is https://zoom.us/j/96355976193

Knowledge Share: Why is France different?
2025-01-07 16:00 - 16:45
This Knowledge Share has been generously sponsored by Norstat

Join ICG member Katherine Passerieu who’ll take us through some background information on the French market and the French consumer, therefore outlining some key considerations when conducting qualitative market research in France.
She’ll talk about cultural sensitivities, methodological considerations, analysis and interpretation, recruitment, timings, regulatory compliance.
Katherine Passerieu

A French National, Katherine had lived and worked in the UK for over 30 years.
Before setting up Passerieu Consulting in 2011, Katherine worked as a Director in international advertising and market research companies, e.g.:
– forward thinking, a boutique strategy consultancy
– GfK NOP – Director of Brand Strategy
– Censydiam UK – Managing Director
– CRAM International – Free lance Research Director for the French market
– TNS (now WPP) Director of Qualitative and International Research
– Landor & Associates – European Research Director
– Ted Bates France – Director of Research & Planning
Katherine has used an array of methodologies online and offline for projects in all industry sectors.
Her background is Sociology and Psychology.
She’s a member of the MRS, ESOMAR, ICG, IoD and BACP
https://www.linkedin.com/in/katherine-passerieu-9054426/

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How to use LinkedIn Sales Navigator as a tool to get more contacts and sales leads
2025-02-04 16:00 - 16:45
Finding the right contacts and people to talk to in client businesses is a tough job. But you need to do it, if you are to engage with them about how you can help them, and win them as clients.
In this Knowledge Share webinar, Paul Griffiths and Richard Barron share tips and tricks for using LinkedIn Sales Navigator – the contact and lead-finding tool that sits as an “add-on” to LinkedIn. Understand why LSN is such a useful tool for finding the right people, in the right companies, that you want to want to talk to. See how you can use LSN as a way of identifying and then starting to engage and build relationships with the people you want to target. Ask questions about how to use the tool and to search for your ideal contacts.
Paul and Richard both use LSN in their respective businesses. They are both convinced that it is a highly effective tool in finding new contacts and sales leads. And they think it could help you too!
Paul Griffiths

I help owners of Market Research and Insight Agencies to grow revenues by implementing proven growth strategies.
For more than 20 years I’ve helped grow research and insight agencies. In that time, I’ve sold research projects, managed clients and spoken to many Heads of Insight. I understand the challenge of growing a research business while also being a practitioner within it.
I know what great client growth strategies look like and how to implement them in a way that is both effective and efficient. I’ve seen what works, what doesn’t, and how to engage with your clients and market to win work. I can help you grow your research business more effectively and more quickly.
https://www.linkedin.com/in/paulneilgriffiths/
Richard Barron

Passionate about uncovering hidden `truths’ driving human behaviour enabling organisations to make better decisions, products and services that meet real needs.
With over 30 years of professional experience, my core competencies lie in marketing communications, and strategic planning, all of which I bring to my current role at Aspect MR. My mission is to provide insightful market analysis that empowers businesses to make informed decisions. I am dedicated to fostering a culture that values data-driven strategies and innovative solutions, ensuring that our team’s diverse perspectives lead to superior market understanding.
At Aspect Market Research, I’ve been pioneering methods that enhance our understanding of consumer behavior and market trends. This has involved integrating my skills in strategy and marketing communications to lead our organization in delivering actionable insights. My tenure at Saatchi & Saatchi as a Global Planning Consultant, managing accounts like Toyota and Abbott Pharmaceuticals, has been instrumental in honing these abilities, allowing us to excel in multi-country projects and global product launches.
(1) Richard Barron | LinkedIn

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AI in Qualitative Research & Business: A Year of Experimentation and Key Learnings
2025-04-01 16:00 - 16:45
This Knowledge Share will be run by ICG member Silvia Iranzo Ferrandis

Over the past year, Silvia has been on a journey exploring how AI can enhance both the way she runs her business and the way she conducts qualitative research. From MR-specific qualitative analysis tools to generative AI and productivity-enhancing applications, she’s tested various platforms and approaches to see what truly delivers value. In this session, she’ll share her experiences, practical insights, and honest reflections on what’s worked (and what hasn’t!)—giving you real-world takeaways to consider for your own practice.
Why Attend?
🚀 Gain Practical Insights – Understand how AI can support qualitative analysis helping you work more efficiently and ultimately improving your results.
🛠 Discover AI Tools – Get an overview of useful AI-powered tools to improve both your research and business operations, with real-world user feedback.
💡 Explore a Range of Platforms – Hear Silvia’s thoughts on tools like CoLoop, Condens, ChatGPT, Claude, Perplexity, DALL·E, Midjourney, CapCut, HeyGen, Synthesia and Dola AI (time permitting!).
🤝 Ask Questions & Share Perspectives – This is a space to learn, discuss, and exchange experiences with fellow researchers.
About Silvia:

Silvia Iranzo Ferrandis is ‘Director & Consultant’ at ‘In Market Research’ in Spain. A senior expert qualitative research consultant who has been working in multi-country international studies for nearly two decades now. Silvia has managed projects for many international research agencies and consumer, B2B and pharmaceutical global brands. She is passionate about innovation and technology’s role in research and over the past year, she has been actively trying out and integrating AI tools into her workflow and is now excited to share her insights with the ICG community.
http://es.linkedin.com/in/silviairanzoferrandis
www.inmarketresearch.com
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Exploring the Potential of VR/AR in Consumer Insights
2025-06-03 12:00 - 12:45
This Knowledge Share has been generously sponsored by Yasna.ai, the AI-powered platform that helps independent researchers, consultants, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100), sign up at yasna.ai

Please join ICG member (and committee member) Barbara Du Perron, Bric, who’ll talk to us about VR and AR
What members will gain from attending:

Understanding VR/AR & why it is relevant for Consumer Insight: What these technologies are, current trends, and why they matter for market research.
Opportunities for Research: Practical applications like early-stage innovation, pack testing, shopper research, virtual home testing, and usability research.
Collaboration Potential: Exploring ways we can work together. I am especially interested in quallies that are open to conducting interviews in VR/AR (either remote or in-person with augmented/mixed reality), recruiters specialized in street intercepts or hard to research sample (e.g. headset owners) , people that are great with video and that would be interested in creating immersive deliverables using VR/AR footage and industry/domain experts in relevant domains like automotive, pack/ shopper or usability research.

About Barbara

Barbara is an independent consultant with a focus on research technology and innovation (helping clients choose new tech/tools, running pilots, inspiration workshops, etc). She’s currently transitioning to building research solutions that leverage the potential of VR/AR in market research. Barbara sits on the ICG committee and is responsible for Advertising and Sponsorship.
No need to pre-register for this session.
Login is https://zoom.us/j/96355976193
Note that this Knowledge Share is at a different time to our usual Knowledge Shares.

Prompt Design for Independent Researchers – Foundations
2025-06-13 11:00 - 11:45
This Knowledge Share has been generously sponsored by Yasna.ai,the AI-powered platform that helps independent researchers, consultants, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100), sign up at yasna.ai

Join ICG member Ramona Daniel, 23Insights, for this Knowledge Share
This 45-minute session will help you get more out of the AI tools you’re already using, without needing to become a tech expert. You’ll learn:

What different types of AI tools (like ChatGPT or Claude) can and can’t do, and how to pick the right one for the job
Simple, repeatable ways to write prompts that give you better, more relevant answers
How to fine-tune AI responses when they’re not quite right
Easy ways to keep track of the prompts you’ve written, so you can reuse and improve them over time

This is a hands-on, interactive session for independent researchers who want to work faster, think more creatively, and make AI a more useful everyday tool.
Ramona Daniel

I’m a cultural insights and research strategy consultant with over 25 years of experience at leading global agencies including Ipsos, Kantar, and across the WPP network. I now work independently, partnering with organisations that need senior-level expertise on a flexible, freelance basis. Clients value my ability to step into complex projects quickly. My work bridges strategic thinking and hands-on delivery, from designing multi-market research programmes to translating data into compelling cultural narratives. I specialise in helping businesses decode cultural shifts, optimise research processes for greater efficiencies, and upskill teams – particularly at the intersection of traditional research methodologies and AI-driven analytics tools.
https://www.linkedin.com/in/ramonadaniel/
https://www.23insights.co.uk/

NOTE UNUSUAL DAY AND TIME FOR THIS KNOWLEDGE SHARE.

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Qual researchers’ big opportunity with smaller brands
2025-07-08 16:00 - 16:45
This Knowledge Share has been generously sponsored by Yasna.ai, the AI-powered platform that helps independent researchers, consultants, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100), sign up at yasna.ai

This Knowledge Share will be presented by ICG member Hugh Carling

New technology like Generative AI is enabling smaller brands to regularly access qualitative insights for the first time. We’ll explore how and why this development will grow the industry over the coming years and as it does, provide big opportunities for independent qualitative researchers.
Specifically, we’ll cover:

The scope of this growing market
Smaller brands and qual research – then and now
The technologies driving change
The risks in that change
The opportunity for independent researchers
How you can capitalise on it

This will be supported by both primary and desk research, and illustrated with recent examples.
Hugh Carling, is a founder of Liveminds, a pioneer of mobile qual and the creator of Behavioural Recruitment, the MRS award-winning service that uses social networks to engage fresh participants in 190 countries.
Liveminds have integrated generative AI throughout their mobile qual and recruitment platform to deliver curated insight videos from global participants in just 48 hours. Their mission is to enable every business to have access to the insights they need to grow.

Join this session here (no need to pre register)

Demystifying coaching: How coaching can help you (and your clients!)
2025-08-05 16:00 - 16:45
This Knowledge Share is presented by ICG member Carol Raithatha

Coaching has become widespread in the business world but there can be a lot of confusion about what it actually is and how it can help professionals. This Knowledge Share will start from the beginning and explain what coaching is (and is not), workplace coaching theory and process, and give some examples and case studies of its application. Finally we will look at why coaching might be especially useful for independent insight consultants and their clients.
Carol Raithatha

I’m an Executive Coach working with clients from all sectors, but because of my background, have a particular emphasis on research and insight. I’ve been a member of the ICG for over 20 years and have been working in product testing, qualitative research, and desk research. About five years ago I gained a qualification and started offering coaching too. Recently my focus has moved entirely to coaching. It is extremely rewarding and motivating to work with and see colleagues from the insight field develop and flourish.
Click here to join this session (no need to pre register)

A Whistlestop Tour of Canva
2025-09-02 16:00 - 16:45
This Knowledge Share will be presented by ICG member Ramona Daniel and is generously sponsored by AddMaple

Ready to see what all the Canva fuss is about? This session is perfect if you’ve been curious about whether it’s worth making the switch from PowerPoint, or if you want to create better-looking social content without needing a design degree.
Ramona will walk you through creating presentations in Canva and show you how it stacks up against PowerPoint. Spoiler alert! There are some genuine advantages worth knowing about.
We’ll also explore how to knock up social media content quickly, create simple videos, and use whiteboards for coaching and brainstorming sessions. Plus I’ll cover the different ways to export and share your work.
It’s not a deep-dive tutorial, more of a “here’s what Canva can actually do for you” overview that should give you enough to decide if it’s worth exploring further.
By the end, you’ll have a good sense of where to start if you want to give it a go.
Ramona Daniel

I’m a cultural insights and research strategy consultant with over 25 years of experience at leading global agencies including Ipsos, Kantar, and across the WPP network. I now work independently, partnering with organisations that need senior-level expertise on a flexible, freelance basis. Clients value my ability to step into complex projects quickly. My work bridges strategic thinking and hands-on delivery, from designing multi-market research programmes to translating data into compelling cultural narratives. I specialise in helping businesses decode cultural shifts, optimise research processes for greater efficiencies, and upskill teams – particularly at the intersection of traditional research methodologies and AI-driven analytics tools.
https://www.linkedin.com/in/ramonadaniel/
https://www.23insights.co.uk/

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Segmentation: Your mission, should you choose to accept
2025-10-07 16:00 - 16:45
This Knowledge Share will be presented by ICG member John Storey
It is generously sponsored by Add Maple

What you will gain from attending
This session will provide you with a high-level understanding of segmentation, equipping you to deliver more value to your clients. You will walk away with the understanding and tools to:

Grasp Core Principles: You’ll learn the fundamental theory and best practices behind successful market segmentation, regardless of the tools you use.
Navigate the Process: We will outline a clear, step-by-step process for conducting segmentation projects, from initial data analysis to creating compelling, actionable outputs.
Access Practical Resources: You’ll gain free access to a purpose-built web app that can help you with your segmentation analysis.

More specifically, John will cover:
The Why

Why is segmentation a challenge for independent consultants and micro-businesses?
Why focus on process and best practices rather than specific software?

The How

An overview of the entire segmentation process, from start to finish.
Discussion of key methodologies and how to choose the right one.
A demonstration of a free web app to help with key aspects of your analysis.

The Result

How to go from raw data segments to actionable personas.
Case studies: Applying segmentation theory in pharma, consumer shopper, charity sector.
Best practices for communicating your findings to clients.

Discussion & Q&A.
John Storey, Market Research Consultant

I am the MD and owner of Medical Research Limited, operating as Marketing Sciences Limited. I have extensive experience in healthcare market research, particularly in the fields of Pharma, Biopharma, and Biotech. I also specialize in Charity Research, Consumer FMCG and Technology/Online Digital Research.
I operate as Marketing Sciences Limited with a group of Marketing & Business Associates and will often partner with other Independent Consultants providing evidence-based market research and marketing support services. I personally specialise in providing qualified Physician and Patient research including depth interviews and focus groups.
My work includes segmentation-related research, including Patient Record Trackers, NPD, and Audience Targeting, Digital Marketing. I am a certified member of the MRS and Health Sciences Dip HE (Open), and a member of the ICG and The Royal Society of Medicine, BHBIA The British Healthcare Business Intelligence Association and Certified Digital Marketing Professional, Digital Marketing Institute.
marketsci.co.uk. Jonny.storey@marketsci.co.uk
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Prompt Design 2.0 - Getting More Useful Results from AI Tools
2025-11-04 16:00 - 16:45
We welcome back ICG member Ramona Daniel to run this follow-up Knowledge Share.

This follow-up Knowledge Share builds on our foundations session (https://theicg.co.uk/recording-prompt-design-for-independent-researchers-foundations/) and focuses on getting more reliable, useful results from AI tools like ChatGPT or Claude. It’s about moving beyond writing prompts to thinking critically about what the AI gives you back.
We’ll look at:

Simple ways to check and verify the accuracy of AI outputs
How to refine prompts when the first answer isn’t quite right
Using short, structured prompts to save time and reduce repetition
Turning ad-hoc tasks into reusable prompt templates for everyday work

This is a practical session for independent researchers and consultants who already use AI tools and want to use them with more confidence and consistency – no technical knowledge required.

Register here

Data Protection 2025 – New Rules/New Risks
2025-12-02 16:00 - 16:45
This Knowledge Share has been generously sponsored by Indeemo.

The Knowledge Share will be run by ICG member Jude Legg, and will aim to update members on what’s new in the world of data protection and offer some practical tips to maintain compliance.
Jude Legg

I have over 20 years experience working in the market research industry. I started with a brief cameo as a qual research exec, then moved into Field & Project Management then latterly into compliance. I became a self employed compliance consultant in January 2024 and I am a certified data protection professional.
https://www.linkedin.com/in/jude-legg-9243064/
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AI beyond chatbots and prompts
2026-01-13 16:00 - 16:45
This intermediate session is for researchers who want to move beyond basic prompting and explore the less visible capabilities of AI. We’ll look at different types of AI, what they can do, and how to use them to streamline and elevate your research practice. You’ll learn how to build your own queryable knowledge bases, analyse complex qual and quant data more efficiently, and introduce AI-driven workflows that save time on routine tasks. If you’re curious about AI capabilities and want practical, non-technical guidance, this session is for you.
Nadia Antropova
Nadia Antropova is an insights and strategy consultant working with CPG brands, retailers, and agencies on mixed-method studies. She helps consumer brands build data-driven brand, channel, category, and portfolio strategies that support commercial growth. She also supports insights leaders in navigating the technology landscape, drawing on her experience in advanced analytics, global SaaS rollouts, and machine learning initiatives.

Register for this session here

The Researcher’s Toolkit: Working Smarter with Gamma AI
2026-02-03 16:00 - 16:45
This Knowledge Share has been sponsored by Indeemo.

Most people have heard about Canva but have you used Gamma yet? If not, Andrew will show you how to create research stimulus, redesign existing reports, create newsletters, webpages, social media visuals and, when you don’t have any content, even create reports from scratch!
This can all be done within Gamma. It’s easy, really quick and you will be surprised how good it looks!
By the end of the session, you will have a good idea of whether Gamma should be in your toolkit.
Andrew Smith
With 30 years of research experience, Andrew blends qualitative depth with quantitative precision to uncover the insights that drive smarter decisions, stronger customer relationships and business growth.
Andrew grew up in the media world, leading centralised insight and data teams and in 2012, he founded Insight Advantage to support both B2C & B2B businesses. Andrew is a joint author, with business owners from a diverse range of sectors, of a book entitled: “Success Secrets For Business Growth.”
In 2025, Andrew founded Padel Insights Network (PIN) bringing together players from across the market research, data and marketing sectors to play padel, network and have fun. To date, events have been held in London, Manchester and Leeds with more sessions planned throughout 2026.
https://www.linkedin.com/in/speak2andrew/
https://insightadvantage.co.uk/
https://www.linkedin.com/company/padel-insights-network-pin/

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Using AI for Discussion Guides
2026-03-03 16:00 - 16:45
This Knowledge Share will be presented by ICG member Jay Zaltzman and is sponsored by Indeemo.

A lot has been said about using AI for qualitative analysis and report-writing, but what about using AI to prepare for qualitative research? In this Knowledge Share, Jay Zaltzman will share how he used ChatGPT to help design the methodology and write a discussion guide for a sample research project. You may have heard the expression that the first focus group is “like the first pancake” – it rarely comes out quite right and you frequently end up tweaking the discussion guide afterward. AI may be able to help figure out in advance which questions might “fall flat” and how to rewrite them.
Jay Zaltzman
Jay Zaltzman is based in Palm Springs, California, USA. He is a frequent presenter at research conferences and a past president of the QRCA. He writes an email newsletter called Research Tidbits – short, digestible tidbits about the world of marketing and market research, available here: https://bureauwest.com/subscribe . And more information about Jay is available here: https://www.linkedin.com/in/jayzaltzman/

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The AI Growth Engine for Small Market Research Agencies - how to use AI to better market, sell, and engage with clients
2026-04-07 16:00 - 16:45
Join ICG member Paul Griffiths for this valuable Knowledge Share. This Knowledge Share has been generously sponsored by EXPLNERS.

Paul will offer practical and immediately actionable ways to start using AI to save time and do more consistent and effective marketing, sales, and client engagement.
Specifically designed for freelancers and small market research agencies.
Paul Griffiths
Paul Griffiths is the founder of Client Advocates. He helps leaders of Market Research and Insight Agencies grow revenues through proven strategies. He also supports Heads of Insight to increase their influence and budgets by creating impactful commercial plans.
With 25 years’ experience growing research agencies and working with client-side insight teams, Paul understands the challenges of delivering great work while driving commercial value. He’s worked both agency and client side, commissioning and selling research, managing commercial relationships, and advising leaders across the UK and internationally.
If you’re looking to grow your insight agency/ micro-business or respond to changing market conditions, Paul brings practical strategies that work.

LinkedIn: https://www.linkedin.com/in/paulneilgriffiths/
Website: https://clientadvocates.co.uk/
Podcast: https://apple.co/4qnK2Pv
Register for this session here

Beyond Claude: Building Real Research Capability with Agents
2026-06-02 12:00 - 12:45
This Knowledge Share has been generously sponsored by Liveminds.

“Can’t you just paste survey data into ChatGPT?”
Well, you can, but you’ll hit serious problems with security, accuracy, and adhering to MR standards. ICG member Matt Gibbs will demonstrate what a reliable alternative looks like, sharing tips and knowledge, having spent the past few years building agentic systems specifically for market research.
This session covers:

How agentic systems accelerate speed to insight while maintaining MR-grade rigour
Six principles for evaluating any AI solution (expanding on Matt’s recent ICG article)
Top tips on what to demand from your vendors
Practical knowledge-share for independents advising clients on AI adoption

The session closes with a call to action: how our sector can lead responsibly in a world where AI is reshaping research, and what independent consultants can do to guide their clients toward tools that protect, rather than undermine, the industry’s standards.
Matt Gibbs
Matt enjoys music, beer, conversation & crispy nibbles. If you can throw cricket into that mix…more’s the pleasure! Professionally, he’s a founder of Bayes Price, owner of Platinum (Human insights. AI-Powered.), ICG member, Certified MRS, Member of the Australian Research Society, and Chair of the TSAPI Steering Group.
He tries to promote our insights sector, share knowledge, and is keen to facilitate communications between anyone interested in better connecting insights with the wider world. Matt’s most recent presentations include “Standing Up For Insights” at IIEX Washington April ‘26 and “Moving the Ownership from Data Point to Point of View” Quirks London May ‘26.
Matthew Gibbs | LinkedIn.

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Designing Presentations with Canva AI
2026-07-09 16:00 - 16:45
Knowledge Shares are presented by ICG members, for ICG members only.
Last year we did a whistlestop tour of Canva. This Knowledge Share now focusses just on creating presentations in Canva, particularly using Canva AI.
We’ll start with setting up your brand kit, or your client’s brand kit, in Canva, to get consistent, reproduceable output every single time
Then we’ll focus on Canva AI, what it can and cannot do, and how it compares to similar AI-presentation tools like Gamma or Beautiful.ai, and how you write effective prompts to save you time designing your slides.
Our Speaker – Ramona Daniel

I’m a cultural insights and research strategy consultant with over 25 years of experience at leading global agencies including Ipsos, Kantar, and across the WPP network. I now work independently, partnering with organisations that need senior-level expertise on a flexible, freelance basis. Clients value my ability to step into complex projects quickly. My work bridges strategic thinking and hands-on delivery, from designing multi-market research programmes to translating data into compelling cultural narratives. I specialise in helping businesses decode cultural shifts, optimise research processes for greater efficiencies, and upskill teams – particularly at the intersection of traditional research methodologies and AI-driven analytics tools.
https://www.linkedin.com/in/ramonadaniel/
Ramona Daniel, Author at The ICG
https://www.23insights.co.uk/
Register for this session here (ICG members only)

Gen Z and Gen Alpha: Their Values & The Future of Work and Play
2026-09-10 16:00 - 16:45
This Knowledge Share has been generously sponsored by The Lens, a high-specification viewing facility in the heart of Farringdon.

We welcome ICG member Pam Goldfarb-Liss to run this Knowledge Share.
Knowledge Shares are run by ICG members for ICG members (only).

Think about this: by the year 2030 — more than 60% of the work force will be Gen Z and Millennials and by the year 2040 — as Millennials age and Gen Xers retire — more than 70% of that same work force will be Gen Z and Alpha. We already see the impact of Gen Z on the workforce as the values of work life balance build even stronger connections to support and greater overall balance. Gen Alpha promises to expand this focus into jobs that don’t even exist yet in workplaces that might connect even more to a new emphasis on work connections and support.
This Knowledge Share is part of an ongoing exploration that ICG member Pam Goldfarb Liss is seeing in her conversations with so many of her Gen Z and Gen Alpha respondents around what they want for their futures and in their future workplaces. Insight she hopes will get you thinking about your own workplace and views on these two younger generations.
Presented in a fun analogy to one of this generation’s favourite nostalgic TV show from the 1990’s “Friends”; Pam will share her findings from several young respondents and present them within the context of existing third party research. This will to show these future generations’ evolution towards work and play that hopes to illuminate and encourage dialogue with your personal ‘Friends’ who are Gen Z and Alphas. Pam is hoping she’ll spark some great dialogue with ICG members attending as well.
About Pam Goldfarb Liss:
With more than 30 years of experience, Pam loves the never-know-what’s-coming-next fun of learning from listening to consumers especially younger consumers. Pam has moderated topics from soda pop, baby bottles, refrigerators and hamburgers to travel, streaming networks, toys and diabetes and urinary tract infections. The glamorous life of a focus group moderator has brought her to see many emerging opportunities for companies and non-profits on many subject matters as it’s all interesting to her. In addition to enjoying moderating with kids and teens, Pam currently teaches and hosts — Mission Kid Possible powered by LitBrains-Igniting Ideas! — an online learning library with on-demand and live kid-sized workshops focused on training professional market researchers around the nuances of working with younger audiences. Pam is an active member and former board member of the Qualitative Research Consultants Association (QRCA), Creative Education Foundation and an industry cheerleader of all things creative and cool in market research especially the ICG.
Pam lives in Minneapolis, Minnesota USA with her husband and Gen Zalpha (17-year old Gen Z/Alpha cusper) daughter. Having just turned 59 in August 2026, Pam has made it her mission to spark dialogue around the workplace of the future and how listening to the younger generations can create an incredible exchange where we all stay young and vital. (See photos of Pam in her never getting old or serious state).

Register for this Knowledge Share here
