Beyond Claude: Building Real Research Capability with Agents
2026-06-02 12:00 - 12:45 (Europe/London)
This Knowledge Share has been generously sponsored by Liveminds.

“Can’t you just paste survey data into ChatGPT?”
Well, you can, but you’ll hit serious problems with security, accuracy, and adhering to MR standards. ICG member Matt Gibbs will demonstrate what a reliable alternative looks like, sharing tips and knowledge, having spent the past few years building agentic systems specifically for market research.
This session covers:

How agentic systems accelerate speed to insight while maintaining MR-grade rigour
Six principles for evaluating any AI solution (expanding on Matt’s recent ICG article)
Top tips on what to demand from your vendors
Practical knowledge-share for independents advising clients on AI adoption

The session closes with a call to action: how our sector can lead responsibly in a world where AI is reshaping research, and what independent consultants can do to guide their clients toward tools that protect, rather than undermine, the industry’s standards.
Matt Gibbs
Matt enjoys music, beer, conversation & crispy nibbles. If you can throw cricket into that mix…more’s the pleasure! Professionally, he’s a founder of Bayes Price, owner of Platinum (Human insights. AI-Powered.), ICG member, Certified MRS, Member of the Australian Research Society, and Chair of the TSAPI Steering Group.
He tries to promote our insights sector, share knowledge, and is keen to facilitate communications between anyone interested in better connecting insights with the wider world. Matt’s most recent presentations include “Standing Up For Insights” at IIEX Washington April ‘26 and “Moving the Ownership from Data Point to Point of View” Quirks London May ‘26.
Matthew Gibbs | LinkedIn.

Register for this session here

Designing Presentations with Canva AI
2026-07-09 16:00 - 16:45
Knowledge Shares are presented by ICG members, for ICG members only.
Last year we did a whistlestop tour of Canva. This Knowledge Share now focusses just on creating presentations in Canva, particularly using Canva AI.
We’ll start with setting up your brand kit, or your client’s brand kit, in Canva, to get consistent, reproduceable output every single time
Then we’ll focus on Canva AI, what it can and cannot do, and how it compares to similar AI-presentation tools like Gamma or Beautiful.ai, and how you write effective prompts to save you time designing your slides.
Our Speaker – Ramona Daniel

I’m a cultural insights and research strategy consultant with over 25 years of experience at leading global agencies including Ipsos, Kantar, and across the WPP network. I now work independently, partnering with organisations that need senior-level expertise on a flexible, freelance basis. Clients value my ability to step into complex projects quickly. My work bridges strategic thinking and hands-on delivery, from designing multi-market research programmes to translating data into compelling cultural narratives. I specialise in helping businesses decode cultural shifts, optimise research processes for greater efficiencies, and upskill teams – particularly at the intersection of traditional research methodologies and AI-driven analytics tools.
https://www.linkedin.com/in/ramonadaniel/
Ramona Daniel, Author at The ICG
https://www.23insights.co.uk/
Register for this session here (ICG members only)
