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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240305T160000
DTEND;TZID=Europe/London:20240305T164500
DTSTAMP:20260423T204213
CREATED:20240227T132619Z
LAST-MODIFIED:20240304T140149Z
UID:36977-1709654400-1709657100@theicg.co.uk
SUMMARY:Knowledge Share: How to get the most out of the ICG Buddy Scheme with Buzz (Alan Bowman) and Woody (Andrew Smith)
DESCRIPTION:  \nThe ICG’s Buddy Scheme began during the Pandemic (2020) and has attracted 135 ICG members to date\, several of whom return for a new buddy again and again. \nAlan Bowman (The Buzzz) and Andrew Smith (Insight Advantage) are full-on Buddy Schemers. They’ve both  signed up to all opportunities (a grand total of 11 different buddies each) and have learned a lot along the way about what makes a successful buddy-ing relationship. \nCome and join them at this Knowledge Share to hear more. Even if you haven’t (yet!) joined the scheme\, you’re bound to learn something about networking and human connections anyway…. \n(With special thanks to ICG member (and Co-Chair) Kath Rhodes for initiating the Buddy Scheme). \nAlan Bowman \n \nFounder of The Buzzz which turns 21 in March 2024! Shamelessly a #SecondAdolescent and research leader for the Gen X and Boomer generations. \nAndrew Smith \n \nFounder and Lead Research @ Insight Advantage. Working across both B2C/B2B\, the business delivers quantitative & qualitative research\, whilst ensuring that clients are also maximising insights from existing data sources. \nNo need to pre-register for this. Login is here \nZoom meeting ID is 963 5597 6193 \n 
URL:https://theicg.co.uk/event/knowledge-share-buddy-scheme/
LOCATION:Zoom meeting room number 963 5597 6193
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/02/Buddy-Scheme-KS-image.jpg
ORGANIZER;CN="Lynne Chapman":MAILTO:lynne@consideredresponse.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240206T160000
DTEND;TZID=Europe/London:20240206T164500
DTSTAMP:20260423T204213
CREATED:20240116T123520Z
LAST-MODIFIED:20240116T123838Z
UID:36763-1707235200-1707237900@theicg.co.uk
SUMMARY:Knowledge Share: Getting Mini-Consumers with Maximum Opinions: Best Practices in Moderating with Kids & Teens
DESCRIPTION:This Knowledge Share has been generously sponsored by Qualzy\, helping you leverage your purpose-built platform to win clients and conduct projects more efficiently through the power of AI. \n \nAny one who knows a child knows that they are all unique with their own opinions. Not just mini consumers\, kids and teens offer a great deal of opportunity for so many to learn about everything from toys and medicine to food and transportation. \nSeasoned kid/teen research experts: Nicki Karet of UK’s Sherbert Research and Pam Goldfarb Liss of USA’s LitBrains-Igniting Ideas! will present some tricks of the trade in moderating with kids and teens for either online or IRL (in real life/in person)\, as well as offer their hard-earned ideals on creating age-appropriate approaches to ensure productive sessions where one can both have fun and uncover important learning objectives. \nPam Goldfarb Liss \n \nPam is president/Big Brain at LitBrains – Igniting Ideas!\, Inc. in the USA. With more than 25 years of experience in moderating with kids\, teens and families on everything from inclusion\, depression\, allergies and diabetes to soda pop and macaroni and cheese; Pam loves their never-know-what’s-coming-next insights that come from this amazingly frank demographic. Pam works with many global giant consumer brands including Philips Avent\, Bayer\, Burger King\, Coca Cola\, General Mills\, Nickelodeon/Paramount\, Samsung and so many others. Pam is an avid presenter and teacher who loves to provide the industry with kid-ified know how. After having written the text book and taught ‘Moderating with Kids and Teens’ at RIVA Market Research Institute in Washington DC for more than a decade\, Pam has recently started an online learning center called Mission Kid Possible powered by litbrains.com with live and on-demand courses on tools and techniques for moderating with kids and teens— it can be found at www.litbrains.com. She currently lives with her husband and Gen Z/Alpha cusper teen daughter in Minneapolis\, Minnesota — a Midwestern city in the United States that is very cold. \n Nicki Karet  \n \nNicki is the founder and managing director of Sherbert Research in the UK. With more than 25 years of experience working with kids\, teens and families; Nicki is passionate about working with kids\, tweens\, teens\, mums and dads\, mums-to-be\, mums and toddlers\, grandparents\, teachers\, special needs coo-ordinators\, youth workers\, kids experts\, the list goes on. Nicki has been a part of many big brand marketing campaigns all around the world. She has a keen knowledge of kids and their unique views with a wonderful talent of getting them to not just answer but connect with the research. Nicki presents on moderating with kids\, teens and families at many global events. Nicki currently lives in London\, UK with her husband and two Gen Z children. \n https://theicg.co.uk/member/pamlitbrains-com/ \nwww.litbrains.com    \nhttps://www.sherbertresearch.com/ \nhttps://theicg.co.uk/member/nicki-karet/ \n  \n  \n  \nLOGIN FOR THIS KNOWLEDGE SHARE\nNo need to pre-register for it. \n  \n  \n  \n  \n  \n 
URL:https://theicg.co.uk/event/knowledge-share-getting-mini-consumers-with-maximum-opinions-best-practices-in-moderating-with-kids-teens/
CATEGORIES:Knowledge Share
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240109T160000
DTEND;TZID=Europe/London:20240109T164500
DTSTAMP:20260423T204213
CREATED:20231213T141532Z
LAST-MODIFIED:20240115T122402Z
UID:36704-1704816000-1704818700@theicg.co.uk
SUMMARY:Knowledge Share: Turbo-charge your dry January
DESCRIPTION:This Knowledge Share has been generously sponsored by Qualzy\, helping you leverage your purpose-built platform to win clients and conduct projects more efficiently through the power of AI. \n \nIn this Knowledge Share\, ICG member Alison Lyon will take us through her personal journey to sobriety\, her top tips for successfully giving up alcohol\, and some overall methods for keeping you grounded and calm when facing challenging situations. \n \nhttps://www.linkedin.com/in/counterpointuk/ \nRegister for this session here: Zoom will then send you your login
URL:https://theicg.co.uk/event/knowledge-share-turbo-charge-your-dry-january/
CATEGORIES:Knowledge Share
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231205T160000
DTEND;TZID=Europe/London:20231205T164500
DTSTAMP:20260423T204213
CREATED:20231116T095839Z
LAST-MODIFIED:20231122T100324Z
UID:36613-1701792000-1701794700@theicg.co.uk
SUMMARY:Knowledge Share: Everything You Always Wanted to Know About Insights Communities* But Were Afraid to Ask
DESCRIPTION:ICG member Nathalie Kantorowicz\, The Marketing Labs\, will take us through the key aspects of running successful online communities; \n\nThe rules of engagement\nGirls just want to have fun\nBring it to life.\n\nNathalie Kantorowicz \n \nA French native and bilingual English-French insights and marketing professional\, Nathalie has worked for 30 years across 5 countries in insights\, research and marketing. \nNathalie founded The marketing-labs in Nov 2011 on the back of a proprietary insights community\, and has since added international research services with a focus on qual research in France. Nathalie also maintains since 2012 a core community of tech enthusiasts France & UK\, and produces regular updates on the state of consumer relationship with tech\, and lifestyle and society trends. \nREGISTER TO JOIN THIS FREE SESSION HERE. ONCE REGISTERED YOU’LL BE SENT YOUR LOGIN DETAILS\n  \nnkantorowicz@mkglabs.com \nhttps://www.the-marketing-labs.com/ \n  \n 
URL:https://theicg.co.uk/event/knowledge-share-everything-you-always-wanted-to-know-about-insights-communities-but-were-afraid-to-ask/
LOCATION:Zoom – Registration link above
CATEGORIES:Knowledge Share
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231003T160000
DTEND;TZID=Europe/London:20231003T164500
DTSTAMP:20260423T204213
CREATED:20230921T120800Z
LAST-MODIFIED:20230921T121131Z
UID:36374-1696348800-1696351500@theicg.co.uk
SUMMARY:Knowledge Share: Demystifying UX Research
DESCRIPTION:This Knowledge Share is generously sponsored by Opinion Hub \, Research Rooms\, Sensory Lab\, Data Collection and Fieldwork\, based in London with Nationwide coverage \n \nAs a seasoned UX Researcher\, Deborah Simmons is often asked about the overlap between UXR and MR. Are they really all that different\, or just the same competency within a different skin? During this session\, Deborah will offer insight into what differentiates UX Research from traditional MR\, and how to adapt your skills to fit within the UX landscape. It will be a discursive session with plenty of time for questions.   \nSo\, if you’re considering transitioning into UXR – or you just want to find out a bit more about it\, then this taster session is for you.  \nDeborah Simmons \n \nIn 2013\, following a number of years building her skills and experience in small method-neutral insight consultancies\, Deborah set up Camino Insight. Her first freelance role was also her first foray into UX Research. Without any UX training the learning curve was steep and Deborah found herself navigating through the jungle of digital product development with little support to fall back on. As well as full-service projects\, she now takes on Lead User Researcher roles for global brands such as Anglo American and Nissan\, where she specialises in helping businesses along their journey toward digital transformation.  \n \nREGISTER FOR THIS FREE KNOWLEDGE SHARE HERE 
URL:https://theicg.co.uk/event/knowledge-share-demystifying-ux-research/
CATEGORIES:Knowledge Share
ORGANIZER;CN="Lynne Chapman":MAILTO:lynne@consideredresponse.co.uk
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230912T160000
DTEND;TZID=Europe/London:20230912T164500
DTSTAMP:20260423T204213
CREATED:20230731T101939Z
LAST-MODIFIED:20230810T103626Z
UID:36108-1694534400-1694537100@theicg.co.uk
SUMMARY:Knowledge Share: Making Introversion Work
DESCRIPTION:This Knowledge Share has been generously sponsored by Opinion Hub \nThis Knowledge Share will be presented by Carol Raithatha\, Carol Raithatha Ltd.  \nIntroverts as compared to be extroverts can be defined as people who are more reflective\, prefer calm and quiet environments\, and get their energy from spending time alone. They may also be shy or reserved. This is at odds with our business environment which focuses on action\, speed\, networking\, and self-promotion. Being an introvert and a consultant can be difficult. But introverts have much to offer. \nThis Knowledge Share session will discuss a few typical ‘troubling’ type situations for introverts and suggest tips for working through those\, both from the point of view of an introverted person and from someone who is collaborating with introverts. We will finish off the session with a brief look at how tailored coaching can help introverts flourish at work. \nCarol Raithatha  \n \nCarol is the Director of Carol Raithatha Limited\, a consultancy specialising in food and drink research\, sensory evaluation\, qualitative and desk research\, and B2B approaches. In addition\, Carol Raithatha Limited offers coaching to research and related professionals. Carol is a strategic thinker with a pragmatic mindset. Carol holds an ILM Certificate in Effective Coaching and Mentoring\, an MBA\, and is a Certified Member of the MRS and a member of the ICG and AQR. \nCarol Raithatha Limited \nwww.carolraithatha.co.uk \nREGISTER FOR THIS SESSION HERE 
URL:https://theicg.co.uk/event/making-introversion-work/
LOCATION:https://zoom.us/j/2071827436
CATEGORIES:Knowledge Share
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230907T140000
DTEND;TZID=Europe/London:20230907T144500
DTSTAMP:20260423T204213
CREATED:20230629T104625Z
LAST-MODIFIED:20230810T080027Z
UID:35941-1694095200-1694097900@theicg.co.uk
SUMMARY:Knowledge Share: Do more with less - an introduction to insight synthesis
DESCRIPTION:This Knowledge Share has been generously sponsored by Opinion Hub\n\n\n\n\nInsight budgets are under pressure. Rather than commission new projects\, our clients are being asked to do more with what they already know. In this introduction to insight synthesis\, we’ll show you how to maximise the value in your client’s existing research. \nWe’ll cover: \n– Why you should synthesise your insight \n– Four simple steps to follow \n– Tools and techniques to help \n– And pitfalls to avoid \nDan Young \n \nDan set up Shed Research to help organisations make more of their existing research. In the past year\, he’s been doing this for HSBC UK\, Cancer Research UK\, General Mills\, Guide Dogs\, and BSH Group (the people behind Bosch and Siemens). In 2020\, Dan was fortunate enough to win the ICG/MRS Independent Consultant Award. He’s a frequent speaker on the topic of insight synthesis and regularly trains insight teams how to make more of their existing insight. \nShed Research Consulting \n+44 (0)7980 988 762 \n \n  \nREGISTER FOR THIS SESSION HERE 
URL:https://theicg.co.uk/event/knowledge-share-do-more-with-less-an-introduction-to-insight-synthesis/
LOCATION:ICG Zoom Room: https://zoom.us/s/2071827436?pwd=ZXh6ZmFtSk9mcU84aG5qUkNMR2dwdz09
CATEGORIES:Knowledge Share
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230801T160000
DTEND;TZID=Europe/London:20230801T164500
DTSTAMP:20260423T204213
CREATED:20230726T102648Z
LAST-MODIFIED:20230731T102824Z
UID:36085-1690905600-1690908300@theicg.co.uk
SUMMARY:Knowledge Share: Mystery Shopping - What? Why? How?
DESCRIPTION:This Knowledge Share session has been generously sponsored by E-Tabs\, bringing cutting edge automated charting for your projects in PowerPoint & Google Slides \n \n  \nJoin us at this Knowledge Share\, presented by Carole Arvanitis\, Newlann Mystery Shopping \n \nWhat will be covered? \n\nWhat is mystery shopping?\nWhat it gives you.\nWhen and why people buy it.\nHow you do it\n\nAbout Carole \n \nAfter many years with GfK Mystery Shopping\, I set up on my own in 2014 and launched Newlann.  With only three of us\, we are much smaller than most mystery shopping companies.  What we try to offer is an in-depth service really thinking about what needs to be evaluated and how the results can be used to make improvements. We tend to work on fairly small projects\, often quite complex and challenging ones.  We have our own bespoke IT platform and a panel of about 8\,000 shoppers across the country. \nhttps://www.linkedin.com/in/carolearvanitis-newlannmysteryshopping/ \nREGISTER FOR THIS KNOWLEDGE SHARE HERE 
URL:https://theicg.co.uk/event/knowledge-share-mystery-shopping-what-why-how/
LOCATION:https://zoom.us/j/2071827436
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/HP-Knowledge-1-155439272.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230704T160000
DTEND;TZID=Europe/London:20230704T164500
DTSTAMP:20260423T204213
CREATED:20230622T093742Z
LAST-MODIFIED:20230628T095937Z
UID:35889-1688486400-1688489100@theicg.co.uk
SUMMARY:Knowledge Share: Shopper Research
DESCRIPTION:This Knowledge Share session has been generously sponsored by E-Tabs\, bringing cutting edge automated charting for your projects in PowerPoint & Google Slides \nThis session is designed to give a flavour of what shopper research is all about for those fairly new to the topic\, who may be asked to consider this approach by their clients.  There are always new things to learn\, changes in consumer behaviour\, and a myriad of products on offer\, so more experienced researchers are welcome to join\, but it will be kept at a fairly introductory level given the short amount of time.  It will briefly cover different approaches and their merits\, eye-tracking and a few practical hints and tips that may be helpful in field.  It would be lovely to pass on some insights that may save another poor soul from freezing in the chiller aisle or getting footsore as they run back and forth in a massive Tesco!  So do join this session if it sounds like you may find it useful. \nNanda Marchant \n \nNanda is a qualitative consultant with a long track record.  Beginning her research career at a full service London agency\, she went on to head up customer satisfaction studies at Barclaycard and then marketing roles at Barclays\, before taking the plunge as a freelancer 20 years ago.  Though specialising in finance early on\, as many consultants will testify\, they can apply their expertise to many different topics.  So\, in recent years she has also built a wealth of knowledge in shopper research\, having haunted many a biscuit aisle and bustling bread counter to bring brands an insight into how their customers think\, browse and purchase. \nwww.addedinsight.co.uk \n \n  \nREGISTER FOR THIS SESSION HERE 
URL:https://theicg.co.uk/event/knowledge-share-shopper-research/
CATEGORIES:Knowledge Share
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230606T160000
DTEND;TZID=Europe/London:20230606T164500
DTSTAMP:20260423T204213
CREATED:20230503T131706Z
LAST-MODIFIED:20230601T062634Z
UID:35681-1686067200-1686069900@theicg.co.uk
SUMMARY:Knowledge Share: Desk Research Uncovered - practical tips for market research professionals
DESCRIPTION:This session has been sponsored by E-tabs\, bringing cutting edge automated charting for your projects in PowerPoint & Google Slides \n \nIn this session\, ICG member Fiona Silver\, Silver Research Services\,  talks to us about Desk Research. \n \nSpecifically\, she’ll cover: \n\nDesk research – The Basics. What it is and when and why you should use it\n13 top tips to help you undertake desk research\nDesk research and AI – ideas on how AI can facilitate the process\n\nhttps://www.linkedin.com/in/fionasilver/ \n  \n \nFiona Silver \n \n  \n\nREGISTER FOR THIS FREE SESSION HERE 
URL:https://theicg.co.uk/event/knowledge-share-desk-research/
LOCATION:Online – GoToWebinar
CATEGORIES:Knowledge Share
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230511T160000
DTEND;TZID=Europe/London:20230511T164500
DTSTAMP:20260423T204213
CREATED:20230425T115225Z
LAST-MODIFIED:20230509T115746Z
UID:35625-1683820800-1683823500@theicg.co.uk
SUMMARY:Knowledge Share: Understanding more about Linktree
DESCRIPTION:This Knowledge Share has been generously sponsored by E-Tabs\, bringing cutting edge automated charting for your projects in PowerPoint & Google Slides\n\n \nThis Knowledge Share will be presented by ICG member Alexander Tan\, AT Research. \nWe all need to market our businesses\, right? \nIn this knowledge share Alex  will talk about his experience of using websites and other tools for promoting his business. \nRecently there has been much talk of using sites such as Linktree as either an alternative to a traditional website\, or alongside one when social media\, or short talks\, might benefit from a single ‘all on a page’ set of links. \nAlex will talk about using Linktree for the first time\, some of its features (as a free subscriber and a paid-subscriber)\, and how it might apply to a small business. Please note that he is not promoting them or sponsored by them 😉. \nHe hopes that the session will open up a discussion about how Linktree compares to its competitors and what we can learn from this market overall. \n. \nhttps://www.linkedin.com/in/atresearch21/ \nREGISTER FOR THIS FREE KNOWLEDGE SHARE\n 
URL:https://theicg.co.uk/event/knowledge-share-linktree/
CATEGORIES:Knowledge Share
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230413T160000
DTEND;TZID=Europe/London:20230413T170000
DTSTAMP:20260423T204213
CREATED:20230406T060355Z
LAST-MODIFIED:20230406T060355Z
UID:35522-1681401600-1681405200@theicg.co.uk
SUMMARY:Knowledge Share: How to create highly visual and engaging research outputs
DESCRIPTION:This Knowledge Share has been generously sponsored by E-Tabs\, bringing cutting edge automated charting for your projects in PowerPoint & Google Slides \n \nThis Knowledge Share will be presented by ICG member Barry Clark\, Related Stories.  \nThere is a growing client requirement for “highly visual and engaging” outputs to research projects.  Related Stories addresses this need through a combination of photography\, ethnography and interviews.  In this session\, Barry will discuss his approach and his motivations. \nRelated Stories \nhttps://www.linkedin.com/in/barry-clark-28035314/ \nREGISTER FOR THIS FREE KNOWLEDGE SHARE HERE
URL:https://theicg.co.uk/event/knowledge-share-how-to-create-highly-visual-and-engaging-research-outputs/
LOCATION:Online – GoToWebinar
CATEGORIES:Knowledge Share
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230404T160000
DTEND;TZID=Europe/London:20230404T164500
DTSTAMP:20260423T204213
CREATED:20230301T152822Z
LAST-MODIFIED:20230315T151326Z
UID:35342-1680624000-1680626700@theicg.co.uk
SUMMARY:Knowledge Share: Thriving in the health and wellness industry: Key trends and success stories
DESCRIPTION:  \n\nThis Knowledge Share has been generously sponsored by E-Tabs\, bringing cutting edge automated charting for your projects in PowerPoint & Google Slides \n \nWelcoming ICG member Abbey Teunis\, Embark Insight Ltd for this Knowledge Share: Thriving in the health and wellness industry: Key trends and success stories \nIn the session\, Abbey will cover: \n\nImpact of events in 2022 on the industry trends\nDiscussion on how the health and wellness industry may be more resilient in a recession than others\nKey trends to focus on in 2023\, including social responsibility\, holistic approaches\, personalised products and services\, and increased accessibility through e-commerce\nReal-world case studies from successful brands to illustrate the trends\nEmphasis on responsible marketing practices in light of the cost of living crisis\nStrategies and insights for health and wellness businesses to implement in their operations.\n\nAbbey Teunis  \n \nAbbey Teunis is the Founder\, Director and Lead Researcher at consumer insight agency\, Embark Insight. Driven by the core belief that no human truth should ever be ignored\, Abbey is on a mission to provide companies with real insights that reflect the real experiences of the customer\, providing tangible and actionable opportunities for brand growth. \n“Obsessed” with human behaviour and deeply curious\, Abbey is a passionate advocate that the truth is human. As such\, Abbey coined hybrid research-strategy model ‘The Truth is Human Method’\, which is a culmination of more than 15 years of Director level industry experience and learnings. Born from the knowledge that companies\, customers and individuals thrive when the customer is truly heard\, this method ensures there’s no room for bias\, misinterpretation\, errors in memory or cliched responses in order to deliver a strategy that delivers lasting value. \nhttps://www.linkedin.com/in/abbeyteunis/ \n  \nREGISTER FOR THIS SESSION HERE\nA recording of the presentation will be available afterwards \n \n 
URL:https://theicg.co.uk/event/knowledge-share-health-wellness/
LOCATION:Online – GoToWebinar
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2023/03/Purple-Minimalist-Boost-Knowledge-To-Get-New-Innovation-Illustration-Story-Template-e1678883921376.png
ORGANIZER;CN="Lynne Chapman":MAILTO:lynne@consideredresponse.co.uk
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