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DTSTART;TZID=Europe/London:20260303T160000
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SUMMARY:Using AI for Discussion Guides
DESCRIPTION:This Knowledge Share will be presented by ICG member Jay Zaltzman and is sponsored by Indeemo. \n \n  \nA lot has been said about using AI for qualitative analysis and report-writing\, but what about using AI to prepare for qualitative research? In this Knowledge Share\, Jay Zaltzman will share how he used ChatGPT to help design the methodology and write a discussion guide for a sample research project. You may have heard the expression that the first focus group is “like the first pancake” – it rarely comes out quite right and you frequently end up tweaking the discussion guide afterward. AI may be able to help figure out in advance which questions might “fall flat” and how to rewrite them. \nJay Zaltzman \nJay Zaltzman is based in Palm Springs\, California\, USA. He is a frequent presenter at research conferences and a past president of the QRCA. He writes an email newsletter called Research Tidbits – short\, digestible tidbits about the world of marketing and market research\, available here: https://bureauwest.com/subscribe . And more information about Jay is available here: https://www.linkedin.com/in/jayzaltzman/ \n\nRegister for this session here 
URL:https://theicg.co.uk/event/using-ai-for-discussion-guides/
CATEGORIES:Knowledge Share
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DTSTART;TZID=Europe/London:20260407T160000
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SUMMARY:The AI Growth Engine for  Small Market Research Agencies - how to use AI to better market\, sell\, and engage with clients
DESCRIPTION:Join ICG member Paul Griffiths for this valuable Knowledge Share. This Knowledge Share has been generously sponsored by EXPLNERS. \n \n  \n  \nPaul will offer practical and immediately actionable ways to start using AI to save time and do more consistent and effective marketing\, sales\, and client engagement. \nSpecifically designed for freelancers and small market research agencies. \nPaul Griffiths \nPaul Griffiths is the founder of Client Advocates. He helps leaders of Market Research and Insight Agencies grow revenues through proven strategies. He also supports Heads of Insight to increase their influence and budgets by creating impactful commercial plans. \nWith 25 years’ experience growing research agencies and working with client-side insight teams\, Paul understands the challenges of delivering great work while driving commercial value. He’s worked both agency and client side\, commissioning and selling research\, managing commercial relationships\, and advising leaders across the UK and internationally. \nIf you’re looking to grow your insight agency/ micro-business or respond to changing market conditions\, Paul brings practical strategies that work. \n  \nLinkedIn: https://www.linkedin.com/in/paulneilgriffiths/ \nWebsite: https://clientadvocates.co.uk/ \nPodcast: https://apple.co/4qnK2Pv \nRegister for this session here\n  \n 
URL:https://theicg.co.uk/event/the-ai-growth-engine-for-small-market-research-agencies-how-to-use-ai-to-better-market-sell-and-engage-with-clients/
CATEGORIES:Knowledge Share
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