BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//The ICG - ECPv6.3.3.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://theicg.co.uk
X-WR-CALDESC:Events for The ICG
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20230326T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20231029T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230704T160000
DTEND;TZID=Europe/London:20230704T164500
DTSTAMP:20261012T060754
CREATED:20230622T093742Z
LAST-MODIFIED:20230628T095937Z
UID:35889-1688486400-1688489100@theicg.co.uk
SUMMARY:Knowledge Share: Shopper Research
DESCRIPTION:This Knowledge Share session has been generously sponsored by E-Tabs\, bringing cutting edge automated charting for your projects in PowerPoint & Google Slides \nThis session is designed to give a flavour of what shopper research is all about for those fairly new to the topic\, who may be asked to consider this approach by their clients.  There are always new things to learn\, changes in consumer behaviour\, and a myriad of products on offer\, so more experienced researchers are welcome to join\, but it will be kept at a fairly introductory level given the short amount of time.  It will briefly cover different approaches and their merits\, eye-tracking and a few practical hints and tips that may be helpful in field.  It would be lovely to pass on some insights that may save another poor soul from freezing in the chiller aisle or getting footsore as they run back and forth in a massive Tesco!  So do join this session if it sounds like you may find it useful. \nNanda Marchant \n \nNanda is a qualitative consultant with a long track record.  Beginning her research career at a full service London agency\, she went on to head up customer satisfaction studies at Barclaycard and then marketing roles at Barclays\, before taking the plunge as a freelancer 20 years ago.  Though specialising in finance early on\, as many consultants will testify\, they can apply their expertise to many different topics.  So\, in recent years she has also built a wealth of knowledge in shopper research\, having haunted many a biscuit aisle and bustling bread counter to bring brands an insight into how their customers think\, browse and purchase. \nwww.addedinsight.co.uk \n \n  \nREGISTER FOR THIS SESSION HERE 
URL:https://theicg.co.uk/event/knowledge-share-shopper-research/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2023/02/Knowledge-Share-Please-Volunteer-e1687426124226.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230606T160000
DTEND;TZID=Europe/London:20230606T164500
DTSTAMP:20261012T060754
CREATED:20230503T131706Z
LAST-MODIFIED:20230601T062634Z
UID:35681-1686067200-1686069900@theicg.co.uk
SUMMARY:Knowledge Share: Desk Research Uncovered - practical tips for market research professionals
DESCRIPTION:This session has been sponsored by E-tabs\, bringing cutting edge automated charting for your projects in PowerPoint & Google Slides \n \nIn this session\, ICG member Fiona Silver\, Silver Research Services\,  talks to us about Desk Research. \n \nSpecifically\, she’ll cover: \n\nDesk research – The Basics. What it is and when and why you should use it\n13 top tips to help you undertake desk research\nDesk research and AI – ideas on how AI can facilitate the process\n\nhttps://www.linkedin.com/in/fionasilver/ \n  \n \nFiona Silver \n \n  \n\nREGISTER FOR THIS FREE SESSION HERE 
URL:https://theicg.co.uk/event/knowledge-share-desk-research/
LOCATION:Online – GoToWebinar
CATEGORIES:Knowledge Share
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230511T160000
DTEND;TZID=Europe/London:20230511T164500
DTSTAMP:20261012T060754
CREATED:20230425T115225Z
LAST-MODIFIED:20230509T115746Z
UID:35625-1683820800-1683823500@theicg.co.uk
SUMMARY:Knowledge Share: Understanding more about Linktree
DESCRIPTION:This Knowledge Share has been generously sponsored by E-Tabs\, bringing cutting edge automated charting for your projects in PowerPoint & Google Slides\n\n \nThis Knowledge Share will be presented by ICG member Alexander Tan\, AT Research. \nWe all need to market our businesses\, right? \nIn this knowledge share Alex  will talk about his experience of using websites and other tools for promoting his business. \nRecently there has been much talk of using sites such as Linktree as either an alternative to a traditional website\, or alongside one when social media\, or short talks\, might benefit from a single ‘all on a page’ set of links. \nAlex will talk about using Linktree for the first time\, some of its features (as a free subscriber and a paid-subscriber)\, and how it might apply to a small business. Please note that he is not promoting them or sponsored by them 😉. \nHe hopes that the session will open up a discussion about how Linktree compares to its competitors and what we can learn from this market overall. \n. \nhttps://www.linkedin.com/in/atresearch21/ \nREGISTER FOR THIS FREE KNOWLEDGE SHARE\n 
URL:https://theicg.co.uk/event/knowledge-share-linktree/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/18-wooden-people.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230413T160000
DTEND;TZID=Europe/London:20230413T170000
DTSTAMP:20261012T060754
CREATED:20230406T060355Z
LAST-MODIFIED:20230406T060355Z
UID:35522-1681401600-1681405200@theicg.co.uk
SUMMARY:Knowledge Share: How to create highly visual and engaging research outputs
DESCRIPTION:This Knowledge Share has been generously sponsored by E-Tabs\, bringing cutting edge automated charting for your projects in PowerPoint & Google Slides \n \nThis Knowledge Share will be presented by ICG member Barry Clark\, Related Stories.  \nThere is a growing client requirement for “highly visual and engaging” outputs to research projects.  Related Stories addresses this need through a combination of photography\, ethnography and interviews.  In this session\, Barry will discuss his approach and his motivations. \nRelated Stories \nhttps://www.linkedin.com/in/barry-clark-28035314/ \nREGISTER FOR THIS FREE KNOWLEDGE SHARE HERE
URL:https://theicg.co.uk/event/knowledge-share-how-to-create-highly-visual-and-engaging-research-outputs/
LOCATION:Online – GoToWebinar
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2023/03/Purple-Minimalist-Boost-Knowledge-To-Get-New-Innovation-Illustration-Story-Template-e1678883921376.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230404T160000
DTEND;TZID=Europe/London:20230404T164500
DTSTAMP:20261012T060754
CREATED:20230301T152822Z
LAST-MODIFIED:20230315T151326Z
UID:35342-1680624000-1680626700@theicg.co.uk
SUMMARY:Knowledge Share: Thriving in the health and wellness industry: Key trends and success stories
DESCRIPTION:  \n\nThis Knowledge Share has been generously sponsored by E-Tabs\, bringing cutting edge automated charting for your projects in PowerPoint & Google Slides \n \nWelcoming ICG member Abbey Teunis\, Embark Insight Ltd for this Knowledge Share: Thriving in the health and wellness industry: Key trends and success stories \nIn the session\, Abbey will cover: \n\nImpact of events in 2022 on the industry trends\nDiscussion on how the health and wellness industry may be more resilient in a recession than others\nKey trends to focus on in 2023\, including social responsibility\, holistic approaches\, personalised products and services\, and increased accessibility through e-commerce\nReal-world case studies from successful brands to illustrate the trends\nEmphasis on responsible marketing practices in light of the cost of living crisis\nStrategies and insights for health and wellness businesses to implement in their operations.\n\nAbbey Teunis  \n \nAbbey Teunis is the Founder\, Director and Lead Researcher at consumer insight agency\, Embark Insight. Driven by the core belief that no human truth should ever be ignored\, Abbey is on a mission to provide companies with real insights that reflect the real experiences of the customer\, providing tangible and actionable opportunities for brand growth. \n“Obsessed” with human behaviour and deeply curious\, Abbey is a passionate advocate that the truth is human. As such\, Abbey coined hybrid research-strategy model ‘The Truth is Human Method’\, which is a culmination of more than 15 years of Director level industry experience and learnings. Born from the knowledge that companies\, customers and individuals thrive when the customer is truly heard\, this method ensures there’s no room for bias\, misinterpretation\, errors in memory or cliched responses in order to deliver a strategy that delivers lasting value. \nhttps://www.linkedin.com/in/abbeyteunis/ \n  \nREGISTER FOR THIS SESSION HERE\nA recording of the presentation will be available afterwards \n \n 
URL:https://theicg.co.uk/event/knowledge-share-health-wellness/
LOCATION:Online – GoToWebinar
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2023/03/Purple-Minimalist-Boost-Knowledge-To-Get-New-Innovation-Illustration-Story-Template-e1678883921376.png
ORGANIZER;CN="Lynne Chapman":MAILTO:lynne@consideredresponse.co.uk
END:VEVENT
END:VCALENDAR