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DTSTART;TZID=Europe/London:20260407T160000
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SUMMARY:The AI Growth Engine for  Small Market Research Agencies - how to use AI to better market\, sell\, and engage with clients
DESCRIPTION:Join ICG member Paul Griffiths for this valuable Knowledge Share. This Knowledge Share has been generously sponsored by EXPLNERS. \n \n  \n  \nPaul will offer practical and immediately actionable ways to start using AI to save time and do more consistent and effective marketing\, sales\, and client engagement. \nSpecifically designed for freelancers and small market research agencies. \nPaul Griffiths \nPaul Griffiths is the founder of Client Advocates. He helps leaders of Market Research and Insight Agencies grow revenues through proven strategies. He also supports Heads of Insight to increase their influence and budgets by creating impactful commercial plans. \nWith 25 years’ experience growing research agencies and working with client-side insight teams\, Paul understands the challenges of delivering great work while driving commercial value. He’s worked both agency and client side\, commissioning and selling research\, managing commercial relationships\, and advising leaders across the UK and internationally. \nIf you’re looking to grow your insight agency/ micro-business or respond to changing market conditions\, Paul brings practical strategies that work. \n  \nLinkedIn: https://www.linkedin.com/in/paulneilgriffiths/ \nWebsite: https://clientadvocates.co.uk/ \nPodcast: https://apple.co/4qnK2Pv \nRegister for this session here\n  \n 
URL:https://theicg.co.uk/event/the-ai-growth-engine-for-small-market-research-agencies-how-to-use-ai-to-better-market-sell-and-engage-with-clients/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2025/10/Knowledge-Share-image-coffee-cup-and-laptop.jpg
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DTSTART;TZID=Europe/London:20260602T120000
DTEND;TZID=Europe/London:20260602T124500
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CREATED:20260511T122042Z
LAST-MODIFIED:20260511T122500Z
UID:39823-1780401600-1780404300@theicg.co.uk
SUMMARY:Beyond Claude: Building Real Research Capability with Agents
DESCRIPTION:“Can’t you just paste survey data into ChatGPT?”\nWell\, you can\, but you’ll hit serious problems with security\, accuracy\, and adhering to MR standards. ICG member Matt Gibbs will demonstrate what a reliable alternative looks like\, sharing tips and knowledge\, having spent the past few years building agentic systems specifically for market research. \nThis session covers: \n\nHow agentic systems accelerate speed to insight while maintaining MR-grade rigour\nSix principles for evaluating any AI solution (expanding on Matt’s recent ICG article)\nTop tips on what to demand from your vendors\nPractical knowledge-share for independents advising clients on AI adoption\n\nThe session closes with a call to action: how our sector can lead responsibly in a world where AI is reshaping research\, and what independent consultants can do to guide their clients toward tools that protect\, rather than undermine\, the industry’s standards. \nMatt Gibbs \nMatt enjoys music\, beer\, conversation & crispy nibbles. If you can throw cricket into that mix…more’s the pleasure! Professionally\, he’s a founder of Bayes Price\, owner of Platinum (Human insights. AI-Powered.)\, ICG member\, Certified MRS\, Member of the Australian Research Society\, and Chair of the TSAPI Steering Group. \nHe tries to promote our insights sector\, share knowledge\, and is keen to facilitate communications between anyone interested in better connecting insights with the wider world.  Matt’s most recent presentations include “Standing Up For Insights” at IIEX Washington April ‘26 and “Moving the Ownership from Data Point to Point of View” Quirks London May ‘26. \nMatthew Gibbs | LinkedIn. \n  \nRegister for this session here\n 
URL:https://theicg.co.uk/event/beyond-claude-building-real-research-capability-with-agents/
CATEGORIES:Knowledge Share
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