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SUMMARY:Lunch&Learn with Bolt Insight - an AI-powered market research company\, providing end-to-end solutions for Quantitative and Qualitative consumer insights
DESCRIPTION:Bolt Insight \n \nBolt Insight is an AI-powered market research company\, providing end-to-end solutions for Quantitative and Qualitative consumer insights in 120 global markets. \nOur core differentiator lies in the proprietary survey sampling methodology we employ known as Bolt RealAudience. We leverage social media\, mobile app networks\, and consumer panels simultaneously in every research study we conduct. \nOur technology enables us to identify the most relevant and engaged survey participants without building a fixed panel or approaching the same set of respondents for every study. This methodology provides several advantages\, including: \n\nSimultaneous data collection in 120+ markets\nEnhanced data quality (proof points provided below)\nAccelerated data collection speed.\n\nCompanies like IKEA\, Costa Coffee\, Kearney\, Amazon\, Bain\, Unilever\, L’Oréal\, Vodafone and many others have used Bolt Insight for Product Innovation & Concept Testing\, Brand Health & Brand Tracking\, Advertising & Campaign Evaluation\, Audience Segmentation (U&A) and much more. \nWhat will be covered in this Lunch&Learn? \nLearn more about Bolt Insight’s new product\, BoltChatAI: AI-powered\, fully automated qualitative research tool\, designed to drive consumer empathy in organisations by enabling brief to report in 24 hours. \nThe most valuable aspect of BoltChatAI is the unique dataset upon which it is built. We have utilized research data and over 10\,000 hours of real conversations distilled from 5 million individual consumer exchanges to train our distinct system. \nThis rich\, in-depth knowledge has been carefully integrated into our AI Moderator’s DNA\, creating a distinctive and challenging-to-replicate tool. \nTo provide marketers with instant access to a better understanding of their customers\, we have fully automated this system. From launching a new project to receiving a detailed report\, BoltChatAI delivers it all. \nOur Speaker: Baybars Umur \n \nCo-founder and Head of Commercial at Bolt Insight since 2019. With 15 years of experience in marketing\, he previously led digital strategy at WPP’s GREY agency and HAVAS Media\, with a particular focus on delivering consumer insights to CPG brands. \n  \nhttps://www.boltinsight.com/boltchatai/ \nREGISTER FOR THIS LUNCH&LEARN HERE
URL:https://theicg.co.uk/event/lunchlearn-with-bolt-insight-ai-powered-market-research-company-providing-end-to-end-solutions-for-quantitative-and-qualitative-consumer-insights/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
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DTSTART;TZID=Europe/London:20240131T130000
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CREATED:20240129T104236Z
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UID:36807-1706706000-1706707800@theicg.co.uk
SUMMARY:Lunch&Learn with Peekator – providing quality access to global consumers through multi-market research
DESCRIPTION:Grab a sandwich and come and learn more about how Peekator can help you in your business. \n \nAbout Peekator \nPeekator is a multi-market research technology company based in London that is focused on providing quality access to global consumers across the research\, advertising\, marketing\, and communications landscape. \nSpecifically\, what will be covered: \n\nThe current state of conducting multi-market research and the most common practices and pain points.\nA new approach to multi-market research and how speed\, quality and audience reach can be simplified.\nHow multi-market research surveys can be set up just as easily as single-market research studies.  All without compromising on top-notch data and translation quality from all 7 continents.\nA case study to bring the above to life.\n\nOur speakers:  \na) Marin Mrsa – Founder and CEO \n \nMarin Mrsa – Founder and CEO of Peekator\, an innovative multi-market research platform dedicated to providing quality access to global consumers. Marin has made significant contributions to the field of market research and entrepreneurship. He is also passionate about customer experience and is known for his work in the emerging field of research technology. \nMarin has been recognised as one of the “30 under 30 Croatian entrepreneurs” and featured on the “GRIT Future List 2020 – The Next Generation of Insights Leaders.” He brings over ten years of invaluable experience in leading Peekator to global recognition. \nb) Sohrab Singh – Account Executive \n \nSohrab Singh  – Sohrab is an accomplished market research Account Executive with a keen interest in driving data-driven insights and strategic decision-making in the fields of marketing/advertising and global consumer behaviour. With over 12 years of technology and global consumer behaviour experience\, he is currently serving as a client relations ambassador at Peekator. \n\nREGISTER HERE (your login will then be sent to you)
URL:https://theicg.co.uk/event/lunchlearn-with-peekator-providing-quality-access-to-global-consumers-through-multi-market-research/
CATEGORIES:Lunch&Learn
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