BEGIN:VCALENDAR VERSION:2.0 PRODID:-//The ICG - ECPv6.3.3.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://theicg.co.uk X-WR-CALDESC:Events for The ICG REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/London BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20240331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20241027T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/London:20240306T130000 DTEND;TZID=Europe/London:20240306T133000 DTSTAMP:20260414T034735 CREATED:20240227T105937Z LAST-MODIFIED:20240229T120905Z UID:36973-1709730000-1709731800@theicg.co.uk SUMMARY:From Barriers to Buy-In: A Guide to Overcoming Client Resistance to Online Community Research DESCRIPTION:Ever receive pushback from a client after suggesting an online community approach? If so\, you’re not alone! Even after decades of online qual research and with communities being an established methodology today\, we can still see client hesitancy in making the jump to a digital solution. \nJoin us at this Lunch & Learn where we’ll discuss 4 common client concerns around online communities\, and how to turn those barriers into buys-ins! \nWe’ll share a few pro tips around: \n\nHow to educate (and inspire) clients around online community use cases\nHow to address potential concerns around the richness and reliability of the data\nHow smart technology can in fact enhance multi-market research and help uncover cultural nuance\nHow online makes it easier than ever for client to immerse themselves in the research\, live\, as it happens\n\nAt the end of the sessions\, you’ll be equipped to help your clients understand the possibilities of online research and get excited about going online! \nAbout incling \n \nincling was founded in 2013 and since then we’ve run over 500\,000 online qualitative conversations in over 30 languages with participants all over the world. Our proprietary online community platform has a range of tools which have been designed to help research and marketing teams gather in-depth and in the moment qualitative feedback (on any device). Our clients can lean on us for a wide range of methodologies – from exploratory\, digital diaries to exploring customer journeys and UX experiences. \nPresenter: Anna Coombe \n \nAnna started her journey in market research right here at incling\, initially as a community manager before transitioning to the commercial side of the company. Throughout her career\, she has collaborated with a wide range of clients\, brands\, and agencies\, managing projects ranging from quick short-term studies to long-term communities. Her extensive online qualitative experience spans FMCG\, financial\, retail and travel and hospitality sectors\, providing her with a broad and adaptable skill set. \nRegister for this free session here. Once registered\, Zoom will automatically send you your login\nAnna Coombe:   \n  URL:https://theicg.co.uk/event/incling-barriers-to-buy-overcoming-client-resistance-to-online-community-research/ CATEGORIES:Lunch&Learn ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240320T130000 DTEND;TZID=Europe/London:20240320T133000 DTSTAMP:20260414T034735 CREATED:20240306T112105Z LAST-MODIFIED:20240311T111537Z UID:37028-1710939600-1710941400@theicg.co.uk SUMMARY:Quality at Speed: The PureSpectrum Advantage for Independent Researchers DESCRIPTION:Please join this 30-min Lunch&Learn session with PureSpectrum. \n \nIn recent years online quant data collection has seen an explosion in poor data quality which has been described by several industry leaders as an existential crisis as clients increasingly lose confidence in the accuracy of the data they see. \nPureSpectrum outlines how by leveraging industry leading technology\, researchers can be assured of much higher data quality\, significantly reduced field work times and competitive prices. \nStephen Hughes \n \nStephen Hughes is the Managing Director EMEA for PureSpectrum setting up the European business six years ago. A 20 year veteran of the insights industry\, Stephen has previously worked for the BMRA\, CfMC and Cint where he was Managing Director for UK & Benelux and latterly the Global Lead for supply partnerships. \nPureSpectrum \nPureSpectrum offers a complete end-to-end market research and insights platform\, helping insights professionals make decisions more efficiently\, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards\, PureSpectrum is recognized for industry-leading data quality. PureSpectrum developed the respondent-level scoring system\, PureScore™\, and believes their continued success stems from their talent density and dedication to simplicity and quality. In the few years since its inception\, PureSpectrum has twice been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500\, twice placed in the Top 50 of the GRIT Most Innovative List\, and twice ranked on the Inc. 5000 list. \n \nTop Research Marketplace \n \nhttps://www.linkedin.com/company/purespectrum/ \nhttps://www.linkedin.com/in/stephen-hughes-851b364/ \n  \n\nRegister for this session here (Zoom will then send you login) URL:https://theicg.co.uk/event/lunchlearn-with-purespectrum/ CATEGORIES:Lunch&Learn ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg END:VEVENT END:VCALENDAR