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DTSTART;TZID=Europe/London:20241106T130000
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UID:37805-1730898000-1730899800@theicg.co.uk
SUMMARY:Yasna.ai: Let AI Handle the Routine\, So You Can Focus on Growth
DESCRIPTION:Freelance researchers\, consultants\, and small agencies are often limited in scaling their businesses due to the capacity of their workforces. \nAI tools like Yasna.ai open up new opportunities for solo researchers and small teams by automating the research interviewing process without compromising on quality. \nIn the upcoming Lunch & Learn session\, you’ll discover how to use an AI conversational agent to handle more projects\, expand into new markets\, and win clients — all without exceeding your working hours. \nYasna.ai \nYasna.ai is a platform for conversational research through automated interviewing. The AI moderator engages in one-on-one text chats with real respondents and then transforms the transcripts into meaningful summaries. \nTanya Berlina Client Success Director at Yasna.ai  \n \nWith more than 15 years in qualitative research\, both offline and online\, Tanya has conducted hundreds (or thousands\, who counts?) of IDIs\, FGs\, and communities. She has carried out ethnographies and multicultural studies with much enthusiasm and is an early adopter of AI technology in market research. \nWebsite: https://yasna.ai/solution/for-research \nLinkedIn: https://www.linkedin.com/company/yasna-ai/  \nEmail: ask@yasna.ai  \nRegister for this session here\nYasna – AI-powered Conversational Agent – The ICG
URL:https://theicg.co.uk/event/lunchlearn-with-yasna-ai/
LOCATION:https://zoom.us/j/91823795409
CATEGORIES:Lunch&Learn
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DTSTART;TZID=Europe/London:20241120T130000
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DTSTAMP:20260415T090305
CREATED:20241002T110812Z
LAST-MODIFIED:20241119T161016Z
UID:37873-1732107600-1732109400@theicg.co.uk
SUMMARY:Introducing Benori: An easy and cost-effective way of accessing targeted data and insights to enable strategic decisions
DESCRIPTION:We will present Benori’s bespoke research solutions\, capabilities (desk research\, primary research and data modelling) and examples of how we support our clients in their projects. Particularly\, we’d like to talk about how we work with advisory firms and independent consultants\, providing them targeted data and insights to enable strategic decisions. We will also cover our flexible engagement models tailored to different client needs. \nWhy you should attend? \nThe session will showcase how Benori can act as an on-demand extension of your team\, offering both the expertise and additional capacity you need in a flexible\, cost-effective manner. \nBenori’s services span a broad spectrum\, including desk research\, quantitative research\, developing data assets (e.g.  compiling and tracking poduct or pricing data) and building data visualizations (such as Power BI dashboards\, infographics) across multiple industries. \nThey’ve already collaborated with several ICG members on various strategic projects\, including market sizing\, competitor benchmarking\, and customer segmentation. This session will be a great opportunity to explore how their capabilities can complement and enhance your own work. \nBenori has grown to a team of 125+ research professionals\, having successfully delivered 700+ projects to 150+ clients spread globally. We’ve also worked with several ICG members (Liz Montgomery\, Teresa Hadfield\, Henrique Savelsberg\, Heather Macleod\, Riaz Marzban to name a few) on a range of different projects. \nSpeakers \nAshish Gupta (Founder and CEO) \n \nAshish is a visionary in the field of global knowledge services\, he is credited with coining the term “Knowledge Process Outsourcing.” In his previous role\, he co-founded Evalueserve and served as COO and Global Business Unit Head of Financial Services. In addition\, Ashish is the Founder and Trustee of Ashoka University and Plaksha University. \nSuchi Gupta (Director\, UK) \n \nSuchi brings over 15 years of expertise in strategy\, business research\, and analytics. She is known for her strength in building client relationships and solving complex challenges. Throughout her career\, she has led global cross-functional teams\, consistently delivering tailored solutions across diverse industries. \nAbout Benori \nBenori\, is a bespoke research and analytics firm that provides actionable and cost-effective insights to clients across different industries. We have a global footprint with respect to client base and research coverage with multilingual capabilities. We work extensively with consulting firms – large ones as well as boutique firms and independent consultants. \nWe have a well-rounded research methodology comprising: \n\nDesk research including public sources and paid databases\n\n\nPrimary research including qualitative interviews\, FGDs and B2B surveys\n\n\nData Modelling covering market sizing models and financial analysis\n\n  \nKey areas where we can support: \n\nMarket Assessment including market size\, growth forecast\, emerging and disruptive trends\n\n\nCompetitive Landscape to benchmark companies on their size\, offerings\, financial and operational performance\, geographic coverage and other parameters\n\n\nData Management and Design Solutions including data visualisation\, dashboard development and design creatives\n\n\nSustainability-related Initiatives involving decarbonisation strategies\, waste management and circular business models\n\n\nProduct Tracking including monitoring new product launches by competitors\, claims analysis\, trends analysis and regulatory tracking\n\n\nRegister for this Lunch&Learn here \n  \n \nBenori – Bespoke Research Solutions \n \n \nRethinking Sustainable Packaging in FMCG
URL:https://theicg.co.uk/event/introducing-benori-bespoke-research-solutions/
CATEGORIES:Lunch&Learn
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