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SUMMARY:B2B Insights\, Simplified: LinkedIn-Verified Sampling for Small Businesses
DESCRIPTION:Discover how small businesses in insights can access affordable\, expert network-quality B2B sample using Emporia’s LinkedIn-verified\, programmatic platform. \nThis Lunch&Learn will explain why manual methods fall short and how a more automated approach ensures credibility\, efficiency\, and impactful research results. Learn how to leverage Emporia’s award-winning mrxCore platform for reliable data collection\, reducing costs without compromising on quality. \nA bit about Emporia \nEmporia is a leading B2B research platform that delivers LinkedIn-verified respondents through a programmatic\, scalable solution. The company’s approach reduces manual effort and improves data quality\, allowing businesses to focus on insights that matter. By offering affordable\, verified B2B sample\, Emporia helps research agencies and independent consultants streamline their research with confidence. \nMichael Hess \n \nMichael Hess is the CEO and co-founder of Emporia Research. Prior to starting the company in 2020\, Michael managed teams within global marketing at Marriott International and led large-scale database consolidation projects at Fortune 500 companies as an information systems consultant at Baker Tilly. Drawing from years of experience in both corporate and entrepreneurial settings\, Michael brings a wealth of knowledge in leveraging innovative technology to improve data quality and research efficiency. Now leading Emporia\, Michael is dedicated to helping businesses access high-quality\, affordable insights to drive smarter business decisions. \nwww.emporiaresearch.com \nRegister for this session here 
URL:https://theicg.co.uk/event/unlocking-expert-network-quality-b2b-insights-the-power-of-programmatic-linkedin-verified-sampling-for-small-businesses/
CATEGORIES:Lunch&Learn
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SUMMARY:How to "level up" with larger agencies by using data quality
DESCRIPTION:This Lunch & Learn will outline the development of online research over the past 20 years\, including how respondents are increasingly seen as a “commodity”.  The advent of “faster and cheaper” has led to exchanges where respondents may go through numerous pre-screeners/ routers to qualify for a survey.  Even if they qualify\, they then get paid a minimum amount for their time in a questionnaire which still doesn’t always consider their experience.  This poor respondent experience has led to inattentive answers and therefore poor-quality data. \nHOWEVER\, there is a chance for a micro business to “level up” with some larger agencies by highlighting the importance of data quality\, even having a checklist within their proposal. \nNorstat will share their checklist in this session. \nAndrew O’Connell\, UK Managing Director\, UK \n \nAndrew has spent nearly 20 years working in online research\, including 6 years as the UK Managing Director of Dynata.  He has seen how it has evolved in that time with some developments which have worked well and some which haven’t.  Prior to this he has worked client side in research roles. \nhttps://www.linkedin.com/in/andrew-o-connell-36167433/ \nRegister for this here 
URL:https://theicg.co.uk/event/how-to-level-up-with-larger-agencies-by-using-data-quality/
CATEGORIES:Lunch&Learn
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