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SUMMARY:Why AI can be your saviour\, not your successor
DESCRIPTION:Our industry sometimes feels overwhelmed with the amount of AI tools bursting onto the market promising to do what we have spent our lifetime perfecting for a fraction of the speed and price. We can be suspicious\, cynical and a little bit terrified\, or accepting\, positive and excited.  Or often both at the same time. This session seeks to look at how we worked within both those mindets and shows how we think AI Powered Qual will never replace us\, but how it can completely enhance what we do\, making us more competitive\, able to take on bigger projects and liberate our time to focus on the strategic thinking our clients really pay us for. \nWelcome to QualifyAI \n \nSpun out of Firefish\, we’re not ResTech mercenaries seeking to obsolete you (and us!) but taking a qual heritage built over 25 years and redeploying it in an AI world. We’ll show how using our platform is opening up new revenue opportunities for Qualitative research\, reopening people’s eyes to the power of qualitative research\, leading to incremental revenues and an appreciation for Qual by clients who simply don’t have the time or budgets to include Qual in its everyday decision making. \nWe’ll give you a tour of the platform and its use cases\, and leave you with a sense of how you can take advantage of it to power your qualitative future\, just as it is helping to transform Firefish\, allowing our people to focus on our clients\, to do bigger\, more complex projects and opening up budget for more deeply human activities. \nAnd we’d like to have a bit of a debate about AI\, qual and the future too while we are at it. \nThe Speakers \nJem Fawcus \n \nJem has spent the last twenty five years building a world class qualitative research agency that has excelled in understanding humans to deliver insight that has helped clients create compelling communications to drive brand growth. \nRichard Owen \n\nRichard’s career has been rooted in innovation from the early days on the transition to online research\, to building and selling mobile applications\, to consultancy on transformation and now to the application of AI in research. \nwww.qualifyai.co \nRegister for this session here 
URL:https://theicg.co.uk/event/why-ai-can-be-your-saviour-not-your-successor/
CATEGORIES:Lunch&Learn
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DTSTART;TZID=Europe/London:20250723T130000
DTEND;TZID=Europe/London:20250723T133000
DTSTAMP:20260423T141722
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SUMMARY:Turn Raw Survey Data into Visual Story Dashboards—Narrated by Researchers
DESCRIPTION:A Lunch&Learn session with ICG member Ange Taylor\, AddMaple \nMost insights land in tables clients can’t explore – the endless scroll. PowerPoint slides are polished\, but can’t be explored. Follow-up requests keep coming: “Can we see this by region? Gender? Just new customers?” Meanwhile\, researchers rarely get credit for the insights that drive awards and impact 😔. \nImagine this instead:\nResearchers leap from raw survey data to a story dashboard – charts\, qual themes\, key drivers\, stats\, and tables\, empowered with automated key driver analysis as they explore and craft the data story. You save remarkable charts while you explore and ask our AI agent what is unexpected or interesting and have it help you add charts and text to the story dashboard you can edit. You dear researcher record short videos\, for specific pages\, to add richness. Once story dashboards are delivered\, they enable clients to learn from your framing but can also ask their own questions\, and make their own cuts. A dashboard that’s explorable\, beautiful\, and puts your voice at the centre – even after handover. \nWhat you’ll learn:\nAnge will demo this using raw ICG Census data—showing how to build dashboards that let researchers guide the narrative\, add meaning with images or short video\, and highlight what matters most. With thanks to Ramona\, Nadia\, Arthur\, and the Census team. \nAI – isn’t this a threat and a hallucination risk?\nAddMaple uses AI to accelerate what can be sped up – coding open ends and surfacing the remarkable patterns that AddMaple’s proprietary stats engine found through programmatic sequential testing. A tag team between a powerful stats engine and AI – this keeps our AI features in check. \n\nRegister your place here 
URL:https://theicg.co.uk/event/lunchlearn-with-addmaple/
CATEGORIES:Lunch&Learn
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DTSTART;TZID=Europe/London:20250730T130000
DTEND;TZID=Europe/London:20250730T133000
DTSTAMP:20260423T141723
CREATED:20250630T104854Z
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SUMMARY:Next-Gen Qual Research: How VisionsLive Delivers Deeper Insights with Less Effort
DESCRIPTION:Join us for a dynamic Lunch & Learn session where we’ll introduce VisionsLive\, a leading online platform purpose-built for qualitative research. \nFrom online focus groups to in-depth interviews and bulletin boards\, VisionsLive offers a seamless\, intuitive experience for moderators and participants alike. Discover how our advanced video technology\, AI-powered reporting features\, and 24/7 support help you run smoother sessions and uncover richer insights. With optional full-service support\, including recruitment and moderation\, VisionsLive empowers researchers to deliver high-quality outcomes efficiently and with confidence. \nWhether you’re an independent consultant or part of a larger agency team\, this session will show you how to streamline your workflow and enhance your qualitative research. \nNikki Baines \n \nNikki Baines is a Business Development Manager at VisionsLive and has spent the past four and a half years supporting researchers in delivering exceptional qualitative studies online. In that time\, she has helped clients successfully run hundreds of projects\, ranging from small exploratory groups to large-scale international studies\, across a wide variety of sectors. Known for her hands-on\, proactive approach\, Nikki goes above and beyond to ensure every project runs smoothly\, no matter the size or complexity. With her in-depth knowledge of the VisionsLive platform and a genuine passion for helping clients succeed\, Nikki is a trusted partner to agencies and brands around the world. \nnikki.baines@visionslive.com \n  \nRegister for this session here \n 
URL:https://theicg.co.uk/event/next-gen-qual-research-how-visionslive-delivers-deeper-insights-with-less-effort/
CATEGORIES:Lunch&Learn
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