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SUMMARY:Focus groups without the friction (experience a live online focus group from both sides of the room)
DESCRIPTION:Experience a live online focus group from both sides of the room.\nHigh Tech Development (HTD) is running a Lunch and Learn session as an online focus group within their flagship qual platform\, HT Meet. HT Meet is not a meeting platform alternative. It is a qual research environment designed for insight teams who require simplicity\, reliability and strong data protection. \nYou may join in this Lunch&Learn demo in one of two ways: \n\nAs a participant: Take part from the respondent’s view. 10 spots available. (No incentives or food\, just good conversation 🙂  REGISTER AS A PARTICIPANT HERE (note we will email you the login a few days before) \nAs a client observer: Watch the group as clients do\, interact privately through chat\, submit questions to the moderator\, and join a live debrief at the end. REGISTER AS AN OBSERVER HERE (note we will email you the login a few days before) \n\nWhat we’ll explore: \n\nWhat slows online focus groups down and how to remove that friction\nHow the observer backroom should feel when it’s built for research\, not meetings\nManaging privacy\, translation and compliance without disrupting flow\nWhat moderators really need in-session (and what they don’t)\nHow remote\, mobile and facility research can connect in one ecosystem\nMobile UX\nBreakout rooms\, Lobby and Tech rooms\n\nWhat sets HT Meet apart: \n\nPurpose-built for qual: Designed for focus groups\, IDIs\, and client observation – not business meetings\nTrue researcher backroom: Separate observer audio\, private chat\, timestamped markers and instant multilingual playback\nPrivacy & compliance by design: Automatic PII-redacted transcripts\, GDPR/TCPA-ready workflows and IP watermarking\nGlobal\, multilingual research:Native multi-audio channels with live language switching for observers.\nZero friction:100% browser-based – no downloads\, logins or IT hurdles\nUnified ecosystem: Seamless integration with HT Mobile (UX & ethnography) and HT Facility (in-facility qual)\nWhite-glove tech support: Sessions run end-to-end so moderators can focus on the conversation\n\nAbout High Tech Development \nHigh Tech Development has been building secure\, purpose-built video streaming technology for qualitative research since 2015. \nOur flagship platform\, HighTech Suite™\, supports in-person and online focus groups\, IDIs\, ethnography\, UX studies\, and global streaming\, all built on a foundation of security\, speed\, and simplicity. \nOur tools are designed specifically for Qual research workflows and offer advanced capabilities such as secure observer backrooms\, real-time translation and multilingual audio channels\, instant one-click participant access\, blur and watermarking for IP protection\, encrypted data transfer\, and robust access controls. \nHighTech Suite™ brings together purpose-built products that support qualitative research wherever insight is created: \n\nHT Meet: Remote live focus groups and IDIs with instant access\, secure client viewing\, real-time translation\, built-in research tools\, and immediate recordings.\nHT Mobile: Global mobile streaming and fieldwork capture that enables teams to stream from anywhere in the world to anywhere.\nHT Facility: High-quality in-facility and hybrid streaming with multi-camera support\, multilingual audio\, and a secure observer backroom.\nHT Ethno: Mobile ethnography and in-the-wild capture including video diaries\, in-home sessions\, picture-in-picture\, online UX recording\, and multi-device streaming with real-time translation.\nHT Insights: AI-powered analysis with automated clip generation\, summaries\, and smart tagging.\n\nBuilt to Wall Street-grade compliance standards (GDPR\, SSAE 18\, SSAE 23\, TCPA)\, HighTech Suite™ delivers seamless streaming\, multilingual collaboration\, and AI-driven analysis for research teams worldwide\, so teams can focus on insight\, not logistics. \n“When facility streaming failed in Germany\, HT Mobile delivered a secure backup in minutes\, streamed from a phone and saved the project” ICG memberJeff Deighton @ Insight-Engineers \nSpeaker: Tom Meyritz – Global Partnerships Director \nTom has been working on the commercial side of Insight for over 20 years\, and has worked client side\, agency side and supplier side. An enviable black book of end client contacts has helped agency partners win business with the likes of Diageo\, Amazon\, Coca-Cola – so if you need introducing to a new prospect that’s where Tom fits in. \n  \nSpeaker: Andrei Sarbu – Founder & CEO of HighTech Development \nCreator of HighTech Suite™ – the privacy-first platform for qualitative research. \n  \n  \n  \nSpeaker: Belma Lugic – Engagement Consultant | Client Relationships\, Communication & Growth \nWith many years of experience across client engagement\, employee engagement and business development in the market research industry\, Belma brings a practical\, relationship-led approach that helps businesses build trust\, loyalty and clear\, consistent positioning. \n  \n  \nSpeaker: Vlad Climase-Catrava  – Senior Client Success & Product Specialist  \nVlad assists research teams and moderators with conducting seamless online and in-person studies that are both secure and engaging. He supports every aspect\, from onboarding and moderator training to resolving any unforeseen issues during sessions. \n\n\n\n\nREGISTER AS A PARTICIPANT HERE\nREGISTER AS AN OBSERVER HERE \nHigh Tech Development
URL:https://theicg.co.uk/event/focus-groups-without-the-friction/
CATEGORIES:Lunch&Learn
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