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DTSTART;TZID=Europe/London:20260325T150000
DTEND;TZID=Europe/London:20260325T153000
DTSTAMP:20260405T082014
CREATED:20260212T174831Z
LAST-MODIFIED:20260219T145419Z
UID:39501-1774450800-1774452600@theicg.co.uk
SUMMARY:Small But Mighty - Large Scale Reporting With Lean Resources
DESCRIPTION:  \n  \n  \n  \nIn this case study Lunch&Learn\, ICG Member Paul Carney of ClearCut Insights shares how he used automation – transforming what is traditionally a time-intensive reporting challenge into a streamlined\, repeatable process with standout results. \nFor smaller companies and independent market researchers who are juggling delivery\, analysis and client expectations\, reporting often becomes the biggest bottleneck. \nIn this session\, you’ll discover how automation can fundamentally supercharge the way PowerPoint and Google Slides reports are created – moving from arduous\, manual slide building\, to faster\, more consistent\, insight-led outputs\, generated directly from original data sources. \nAutomation is not just about saving hours (though you absolutely will). It is about: \n\nEliminating manual errors and last-minute fixes\nReusing templates easily across markets\, waves and data cuts/segments\nFreeing up time for interpretation\, recommendations and more analysis/insights\nDelivering polished\, scalable outputs in a fraction of the time without needing a larger team\n\nIf reporting is eating into your time\, this session is for you.\nWe would love to have you join us.\nSpeakers:  \nBenjamin Rietti\, CEO\, E-Tabs \nBenjamin Rietti is the CEO of E-Tabs. His innovative approach has seen the company provide reporting services and solutions to the MR industry for over 30 years. With over two decades of industry knowledge\, Benjamin is a talented entrepreneur who recognises the integral role technology plays in market research. A doting family man\, he enjoys spending time with his children and grandchildren and has a passion for skiing. \nhttps://www.e-tabs.com/    linkedin.com/in/benjaminrietti \nPaul Carney\, Owner\, ClearCut Insights \nPaul has over 25 years of experience in designing\, running and deploying multi-country segmentations into some of the world’s largest organisations. He has run Research International’s Marketing Science Centre\, was Managing Director of Bonamy Finch\, and most recently\, was a board member of STRAT7\, and a Partner in their Advisory team. Paul set up ClearCut in 2024 to work more closely with client teams on building and embedding strategic segmentations. \nhttps://theicg.co.uk/member/paulclearcut-insights-com/ \nAbout E-Tabs: \nE-Tabs has been providing award-winning\, leading data visualization and reporting solutions to the market research industry for over 30 years. We help businesses all over the globe boost their productivity and engagement by making the process of producing their reports and visualizations quick\, simple and cost effective. \nE-Tabs – Global Report Automation Leaders \n  \nRegister your place here 
URL:https://theicg.co.uk/event/small-but-mighty-large-scale-reporting-with-lean-resources/
CATEGORIES:Lunch&Learn
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260311T130000
DTEND;TZID=Europe/London:20260311T133000
DTSTAMP:20260405T082014
CREATED:20260219T160321Z
LAST-MODIFIED:20260219T160428Z
UID:39528-1773234000-1773235800@theicg.co.uk
SUMMARY:Win More Projects With AI-Moderated Qual - And Get Paid For It
DESCRIPTION:This is a Lunch&Learn session with Tellet \n \n  \n  \n  \n  \nIn this session\, Greg Burke from Tellet will show you exactly how AI-moderated qualitative research works in practice – from designing a discussion guide to analysing hundreds of in-depth conversations at once. You’ll see a live demo of the Tellet platform\, hear how independent researchers and agencies are already using it to win new business\, and learn how you can start including it in your own proposals. \nHe’ll also walk through our new referral scheme for ICG members. \nAbout Tellet \nTellet is an AI-moderated qualitative research platform used by agencies\, consultancies\, and independent researchers worldwide. It lets you run hundreds of in-depth\, conversational interviews simultaneously – giving you qualitative depth at quantitative scale\, without needing a large team. For independents and small firms\, that means you can take on bigger briefs\, deliver faster\, and offer something genuinely differentiated. \nGreg Burke\n \nGreg Burke is the CEO and co-founder of Tellet. Based in Amsterdam\, he has spent the last three years building Tellet into a platform used by some of the world’s leading research agencies and brands\, including Kantar\, NielsenIQ\, Vodafone\, and KPMG. Greg is passionate about giving independent researchers access to the same tools the big agencies use. \nThe referral scheme\nTellet are introducing a referral arrangement for ICG members\, valid throughout 2026. If you introduce a new client to Tellet and they go on to complete a qualifying project (minimum 100 participants)\, we’ll pay you a referral fee of €500 for the first project. For every subsequent qualifying project that client runs on Tellet during 2026\, you’ll earn €250. There’s no ongoing commitment – just a straightforward way to earn from recommending a tool you already know works. \n  \nRegister for this session here \n 
URL:https://theicg.co.uk/event/win-more-projects-with-ai-moderated-qual-and-get-paid-for-it/
CATEGORIES:Lunch&Learn
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260225T130000
DTEND;TZID=Europe/London:20260225T133000
DTSTAMP:20260405T082014
CREATED:20260119T170518Z
LAST-MODIFIED:20260119T171847Z
UID:39409-1772024400-1772026200@theicg.co.uk
SUMMARY:Transform historical research data into compelling new stories
DESCRIPTION:  \n  \nIn this session hosted by QuestionPro’s Senior Account Manger Oku Egho\, you’ll learn how to add multiple surveys onto their intuitive data visualisation and charting platform\, Business Intelligence. If you’re struggling with limited funds\, why not utilise existing survey data and create engaging new infographics\, splicing data to produce narratives that will cut-through to give your customers that competitive edge. \nWhat you’ll learn  \n\nCreate interactive Data Vis to help showcase data and tell engaging stories\nBuild dashboards from multiple surveys in minutes not hours\nUtilise smart widgets and fully customisable dashboards to build baseline reports representative of your brand\nTake advantage of our exclusive 20% discount for ICG members\n\nOur Speaker – Oku Egho\nSenior Account Manager\, QuestionPro \nA dynamic\, accomplished customer-centric Account Manager who’s spent the past 5 years at QuestionPro helping researchers\, independent consultants and enterprise clients excel in understanding their markets\, making better informed decisions whilst addressing complex insight projects. \n  \n  \n\nRegister for this session here \nOnline Survey Software and Tools | QuestionPro \n(5) Oku Egho | LinkedIn
URL:https://theicg.co.uk/event/transform-historical-research-data-into-compelling-new-stories/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260114T130000
DTEND;TZID=Europe/London:20260114T133000
DTSTAMP:20260405T082014
CREATED:20251221T120801Z
LAST-MODIFIED:20251221T150011Z
UID:39353-1768395600-1768397400@theicg.co.uk
SUMMARY:Powering Up Your Research in 2026
DESCRIPTION:How Independent Consultants Can Compete on Quality and Scale by partnering with InnovateMR+Ivy Exec\n \n  \nThis session is designed specifically to support independent research consultants as they look ahead to 2026. We’ll explore how to strengthen your research offering by combining high-quality\, verified samples with global reach and agile methodologies—without the infrastructure of a large agency. Topics include: \n\nHow independents can access hard-to-reach B2B\, healthcare\, and specialist audiences\nWhat to look for in sample partners to ensure quality\, verification\, and credibility\nWays to scale projects globally while maintaining control and confidence in your data\nHow modern recruitment\, profiling\, and AI-driven quality checks reduce risk and rework\nPractical approaches to delivering “agency-level” insight as an independent\n\nWhy members should attend\nIndependent consultants are under increasing pressure to deliver fast\, credible\, and globally relevant insights—often with limited time and resources. This session will show how the right sampling and research support can help you punch above your weight\, protect your reputation\, and future-proof your research offering in 2026 and beyond. \nInnovateMR + Ivy Exec \nSince the acquisition of Ivy Exec in January 2023\, InnovateMR and Ivy Exec operate as a unified research solutions provider that bridges traditional quantitative sample access with deep qualitative expert insights. Together they offer: \n\nEnd‑to‑End Research Capabilities: From broad quantitative sampling to targeted expert interviews and B2B insights. PR Newswire\nAdvanced Quality & Fraud Prevention Tools: Enhanced technologies like AI‑driven analytics and fraud detection to ensure data integrity. InnovateMR\nBroader Market Reach: Expanded global reach across industries requiring detailed consumer and expert insights. InnovateMR\n\nSummary:\nInnovateMR is a market research technology powerhouse delivering fast\, quality insights through advanced sampling and analytics\, while Ivy Exec brings a large\, vetted B2B expert network and career‑oriented content; together they offer integrated quantitative and qualitative research solutions for complex decision‑making needs. \nOUR SPEAKERS \nMari Smith \nMari Smith- AVP\, Client & Business Development\, EMEA at InnovateMR + Ivy Exec \nWith 15 years in the market research industry\, Mari Smith brings a unique blend of operational expertise and commercial acumen. Over the past four years\, she has transitioned from an operational background to a commercial role\, leveraging her deep industry knowledge to build and expand InnovateMR + Ivy Exec’s EU business. Mari has worked with various clients—including MR agencies\, consultancies\, private equity firms\, end clients\, and media agencies—across quantitative and qualitative methodologies. Her experience in streamlining operations\, scaling business growth\, and delivering client-focused solutions makes her a key driver of success at InnovateMR + Ivy Exec. \n(84) Mari Suszka-Smith | LinkedIn \nMonica Kaur \nMonica Kaur – Client Manager\, EMEA at InnovateMR + Ivy Exec \nWith over 15 years of experience in client and new business development within the market research industry\, Monica Kaur specialises in onboarding new clients\, developing client relationships\, and driving revenue growth. At InnovateMR + Ivy Exec\, Monica partners with agencies\, consultancies and brands to provide both quantitative and qualitative solutions across fieldwork and full-service research studies. \nHer specialties include consulting on quantitative and qualitative methodologies\, within B2B\, B2C and healthcare research\, to drive organisational growth. \n(84) Monica Kaur | LinkedIn \nDavid Hickson \nDavid Hickson – Client Director\, EMEA at InnovateMR + Ivy Exec \nWith over 25 years of market research experience\, David Hickson specializes in data integrity\, panel management\, and research technology. As Client Director for EMEA at InnovateMR + Ivy Exec\, he partners with agencies and brands to refine their research strategies through robust sampling techniques\, fraud detection measures\, and AI-driven automation. \nDavid has worked across B2B\, B2C\, and public sector research\, developing methodologies that enhance data quality and operational efficiency. His expertise spans survey design\, respondent engagement\, and leveraging automation to maintain high standards and maximize value. \n(84) David Hickson | LinkedIn \nInnovateMR: Market Research & Consumer Insights | Survey Panels | InnovateMR \nIvy Exec: Market Research Recruitment for B2B | Ivy Exec \n  \nRegister for this session here \n  \nMore info about InnovateMR and Ivy Exec here. 
URL:https://theicg.co.uk/event/powering-up-your-research-in-2026/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251203T130000
DTEND;TZID=Europe/London:20251203T133000
DTSTAMP:20260405T082014
CREATED:20251103T110954Z
LAST-MODIFIED:20251105T140008Z
UID:39175-1764766800-1764768600@theicg.co.uk
SUMMARY:The perfect AI partner to supercharge your research projects
DESCRIPTION:We welcome Motives.ai to this 30-min Lunch&Learn session. \n \n  \n  \nMotives.ai brings the consumer to life through AI-moderated\, video interviews – It is a project gamechanger in terms of speed\, depth\, breadth\, value and client engagement\, by optimizing flexibility in terms of regionality\, timelines\, sample size\, analysis and insight on a video-based platform \nIn the session\, the Motives team will talk you through the Motives.ai platform discuss the benefits\, run through a live demo and field any questions. \nMore specifically…. \nMotives is the new way for brands to get in-depth consumer insight. \nPowered by an AI qualitative researcher\, you can use Motives to run entire qualitative projects or as a super-smart AI partner on the project. It can help you make projects faster\, more scaleable and more affordable than traditional methods. Motives is there as your research partner for the entire research process\, from brief generation and discussion guide development through to recruitment\, fieldwork and in-depth\, respondent-led analysis. Our expert AI works as your research partner – super fast\, insightful and getting everything you need before your next meeting. \nOur speakers \nSean Conley – Motives.ai founder and CEO \n \n  \n  \n  \nFounder & CEO – after spending years building and scaling AI products\, and leading teams at Google\, Dataiku\, and Truelayer\, Sean launched Motives.  The Motives vision is to bring human researchers and the latest AI models together to deliver excellent qualitative insights. \nJohn Jones \n \n  \n  \n  \nAn insight specialist of over 30 years\, working agency-side for Added Value Company (now Kantar)\, Informer Interactive Research\, the Blinc Partneship and Firefish\, client-side at the BBC\, Levi Strauss Europe and ITV\, plus creative strategy roles at St Lukes\, Red Bee Media and Sky Creative. For the last 8 years\, I have been running Fabric Insight and consulting for Motives. John is also an ICG member. \nhttps://www.motives.ai/ \n  \nRegister for this session here
URL:https://theicg.co.uk/event/the-perfect-ai-partner-to-supercharge-your-research-projects/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251112T130000
DTEND;TZID=Europe/London:20251112T133000
DTSTAMP:20260405T082014
CREATED:20250925T152632Z
LAST-MODIFIED:20251103T112055Z
UID:39050-1762952400-1762954200@theicg.co.uk
SUMMARY:Beyond synthetic: The irreplaceable value of face-to-face data collection
DESCRIPTION:  \n  \n“In a world racing toward artificial data\, what’s the real cost of losing human connection?” \nMichael Pollock from StreetLife draws on 30+ years of face-to-face quantitative research to explore:  \n\nThe Face-to-Face Evolution \n\n“How quant face-to-face has transformed in 5 years” \n\nThe Niche Advantage \n\n“Do specialists outperform generic approaches?” \n\nReal vs. Synthetic \n\n“What only human interaction provides” \n\nClosing & Q&A \n\n  \nMichael Pollock  \nMichael is a Director of StreetLife\, a leading UK-based fieldwork agency specialising in quantitative face-to-face market research. The company has operations in Bexleyheath\, Kent\, and Manchester\, alongside regional hubs right across the UK.  Since its establishment in 2011\, StreetLife has provided UK and global companies with a wide range of fieldwork services\, including exit interviews\, central location tests\, in-home interviewing\, mystery shopping\, and door-to-door and on-street interviews. \nStreetLife \nRegister for this session here
URL:https://theicg.co.uk/event/beyond-synthetic-the-irreplaceable-value-of-face-to-face-data-collection/
CATEGORIES:Lunch&Learn
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251029T130000
DTEND;TZID=Europe/London:20251029T133000
DTSTAMP:20260405T082014
CREATED:20251020T130350Z
LAST-MODIFIED:20251020T130350Z
UID:39144-1761742800-1761744600@theicg.co.uk
SUMMARY:The Glow Effect: Growing Your Business
DESCRIPTION:This Lunch&Learn will provide you with an introduction to Glow\,  a comprehensive research solution designed for teams in marketing\, brand strategy\, product development\, or agency services that need to quickly validate ideas and make data-backed decisions. You’ll also hear more about their Growth Program\, giving you additional benefits through your ICG Membership. \nA bit about Glow  \nGlow offers a smarter\, faster way to gain reliable consumer insights without requiring a full research team or complex tools. It’s a comprehensive research solution designed for teams in marketing\, brand strategy\, product development\, or agency services that need to quickly validate ideas and make data-backed decisions. The platform helps users collect feedback from global panels\, analyze data with built-in analytics and real-time dashboards\, visualize insights in branded reports\, and act on results faster with tools for decision-making\, storytelling\, and strategy. \nGlow’s Growth Program is designed to help businesses grow by utilizing their advanced tech platform\, which simplifies and broadens access to research. The platform excels at capturing real-time feedback from individuals in their natural context\, leading to enhanced product development and accelerated insight generation. As part of this initiative\, Glow is committing $100 million in hosting credits over three years to further support its users. \nGlow Home Page \nGlow Growth Program \nMarc Chester \nMarc Chester is an Account Director at Glow\, a leading on-demand research platform that helps progressive brands make faster\, better decisions through advanced survey technology. With over 20 years of market research and consumer insights expertise\, Marc has built his career working with industry-leading organizations including Euromonitor International\, Lightspeed GMI\, and Toluna. At Glow\, he works with clients\, helping them capture real-time insights from over 110 million people worldwide\, with a focus on delivering high-quality data up to 3x faster than traditional research methods.  \n  \nRegister for this session here 
URL:https://theicg.co.uk/event/the-glow-effect-growing-your-business/
CATEGORIES:Lunch&Learn
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251001T130000
DTEND;TZID=Europe/London:20251001T133000
DTSTAMP:20260405T082015
CREATED:20250722T105729Z
LAST-MODIFIED:20250724T130817Z
UID:38906-1759323600-1759325400@theicg.co.uk
SUMMARY:AI-moderated voice interviews: friend\, foe or future of Qual?
DESCRIPTION:  \nCome and hear more about Glaut\, an AI-powered customer research software for large-scale customer research projects. We support quant researchers uncover qualitative insights traditional surveys miss through voice-based\, AI-moderated interviews (“AIMI”)\, which combine the efficiency of a survey with the depth of a 1-to-1 interview. Glaut is able to interview thousands of respondents simultaneously (customers\, employees\, patients)\, in +50 languages. \nGlaut thrives at the intersection of artificial intelligence\, marketing\, and human psychology\, blending these fields to deliver deeper\, more meaningful insights. \nMatteo Cera – Glaut Founder \n \nI am a builder and Glaut is the third company I created in the past 15 years. https://www.linkedin.com/in/matteocera/ \n  \nRegister for this session here 
URL:https://theicg.co.uk/event/ai-moderated-voice-interviews-friend-foe-or-future-of-qual/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250917T130000
DTEND;TZID=Europe/London:20250917T133000
DTSTAMP:20260405T082015
CREATED:20250901T102519Z
LAST-MODIFIED:20250901T102644Z
UID:39005-1758114000-1758115800@theicg.co.uk
SUMMARY:Thriving in the Strategy Swamp (as an Independent)
DESCRIPTION:This Lunch&Learn is presented by Quallie.Ai (we welcome them back again – their first Lunch&Learn recording can be found here  \n \n  \n  \nEd Mehmed (former MD at What If\, Butterfly\, and Accenture) shares what it takes to thrive in today’s independent consulting world. \nDrawing on his journey from boutique to big consultancy to independent consultant\, he’ll share real world stories and tips for finding the work that matters to you. \nHe’ll be joined by Marco Rovagnati\, Co-Founder of Quallie.Ai. \nThey’ll also explore how tools like Quallie.Ai help independents stay fast\, sharp\, and close to the craft\, making the right kind of work easier to land. \nRegister for this session here
URL:https://theicg.co.uk/event/thriving-in-the-strategy-swamp-as-an-independent/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250820T130000
DTEND;TZID=Europe/London:20250820T133000
DTSTAMP:20260405T082015
CREATED:20250625T103105Z
LAST-MODIFIED:20250625T103927Z
UID:38803-1755694800-1755696600@theicg.co.uk
SUMMARY:Effortless Rewards: Smarter Gifting for Happier Participants
DESCRIPTION:Welcoming Totally Gifts for this half-hour session \n \nWhat You’ll Learn \nIn this half-hour session\, you’ll discover how our platform simplifies participant rewards while delivering a seamless\, engaging experience for recipients. Whether it’s prepaid cards\, a wide selection of market leading gift vouchers\, or even BACS payments—we handle it all through a single\, easy-to-use code and delivery portal. \nAt Totally Gifts\, we go beyond being just a provider; we strive to be a trusted partner in your projects. Our solution helps you streamline reward management while ensuring a frictionless experience for participants. \nAbout Totally Gifts  \nTotally Gifts is built on deep industry expertise and years of hands-on experience. Purpose-built for the B2B market\, our platform is designed to support organisations of all sizes in delivering a wide range of rewards\, effortlessly. \nFrom selection to delivery\, our curated\, full-service approach takes the complexity out of rewards\, so you can focus on what you do best\, while we handle the rest. \nMeet the Speaker: Peter Bennett\nSales Director\, Totally Gifts \n \nPeter brings over 10 years of experience in the rewards\, recognition\, and loyalty space. Having worked both client-side and agency-side\, he’s led high-impact projects for global blue-chip clients. \nSince joining Totally Gifts over two years ago\, Peter has spearheaded the Client Solutions strategy\, successfully delivering multimillion-pound\, multi-continent reward programs. His expertise\, coupled with our agile in-house tech and client-first approach\, enables us to deliver exactly what our clients need\, when they need it. \nRegister for this session (open to non-members)
URL:https://theicg.co.uk/event/effortless-rewards-smarter-gifting-for-happier-participants/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250730T130000
DTEND;TZID=Europe/London:20250730T133000
DTSTAMP:20260405T082015
CREATED:20250630T104854Z
LAST-MODIFIED:20250702T142225Z
UID:38829-1753880400-1753882200@theicg.co.uk
SUMMARY:Next-Gen Qual Research: How VisionsLive Delivers Deeper Insights with Less Effort
DESCRIPTION:Join us for a dynamic Lunch & Learn session where we’ll introduce VisionsLive\, a leading online platform purpose-built for qualitative research. \nFrom online focus groups to in-depth interviews and bulletin boards\, VisionsLive offers a seamless\, intuitive experience for moderators and participants alike. Discover how our advanced video technology\, AI-powered reporting features\, and 24/7 support help you run smoother sessions and uncover richer insights. With optional full-service support\, including recruitment and moderation\, VisionsLive empowers researchers to deliver high-quality outcomes efficiently and with confidence. \nWhether you’re an independent consultant or part of a larger agency team\, this session will show you how to streamline your workflow and enhance your qualitative research. \nNikki Baines \n \nNikki Baines is a Business Development Manager at VisionsLive and has spent the past four and a half years supporting researchers in delivering exceptional qualitative studies online. In that time\, she has helped clients successfully run hundreds of projects\, ranging from small exploratory groups to large-scale international studies\, across a wide variety of sectors. Known for her hands-on\, proactive approach\, Nikki goes above and beyond to ensure every project runs smoothly\, no matter the size or complexity. With her in-depth knowledge of the VisionsLive platform and a genuine passion for helping clients succeed\, Nikki is a trusted partner to agencies and brands around the world. \nnikki.baines@visionslive.com \n  \nRegister for this session here \n 
URL:https://theicg.co.uk/event/next-gen-qual-research-how-visionslive-delivers-deeper-insights-with-less-effort/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250723T130000
DTEND;TZID=Europe/London:20250723T133000
DTSTAMP:20260405T082015
CREATED:20250630T160556Z
LAST-MODIFIED:20250701T094752Z
UID:38846-1753275600-1753277400@theicg.co.uk
SUMMARY:Turn Raw Survey Data into Visual Story Dashboards—Narrated by Researchers
DESCRIPTION:A Lunch&Learn session with ICG member Ange Taylor\, AddMaple \nMost insights land in tables clients can’t explore – the endless scroll. PowerPoint slides are polished\, but can’t be explored. Follow-up requests keep coming: “Can we see this by region? Gender? Just new customers?” Meanwhile\, researchers rarely get credit for the insights that drive awards and impact 😔. \nImagine this instead:\nResearchers leap from raw survey data to a story dashboard – charts\, qual themes\, key drivers\, stats\, and tables\, empowered with automated key driver analysis as they explore and craft the data story. You save remarkable charts while you explore and ask our AI agent what is unexpected or interesting and have it help you add charts and text to the story dashboard you can edit. You dear researcher record short videos\, for specific pages\, to add richness. Once story dashboards are delivered\, they enable clients to learn from your framing but can also ask their own questions\, and make their own cuts. A dashboard that’s explorable\, beautiful\, and puts your voice at the centre – even after handover. \nWhat you’ll learn:\nAnge will demo this using raw ICG Census data—showing how to build dashboards that let researchers guide the narrative\, add meaning with images or short video\, and highlight what matters most. With thanks to Ramona\, Nadia\, Arthur\, and the Census team. \nAI – isn’t this a threat and a hallucination risk?\nAddMaple uses AI to accelerate what can be sped up – coding open ends and surfacing the remarkable patterns that AddMaple’s proprietary stats engine found through programmatic sequential testing. A tag team between a powerful stats engine and AI – this keeps our AI features in check. \n\nRegister your place here 
URL:https://theicg.co.uk/event/lunchlearn-with-addmaple/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250709T130000
DTEND;TZID=Europe/London:20250709T133000
DTSTAMP:20260405T082015
CREATED:20250603T101134Z
LAST-MODIFIED:20250603T101258Z
UID:38745-1752066000-1752067800@theicg.co.uk
SUMMARY:Why AI can be your saviour\, not your successor
DESCRIPTION:Our industry sometimes feels overwhelmed with the amount of AI tools bursting onto the market promising to do what we have spent our lifetime perfecting for a fraction of the speed and price. We can be suspicious\, cynical and a little bit terrified\, or accepting\, positive and excited.  Or often both at the same time. This session seeks to look at how we worked within both those mindets and shows how we think AI Powered Qual will never replace us\, but how it can completely enhance what we do\, making us more competitive\, able to take on bigger projects and liberate our time to focus on the strategic thinking our clients really pay us for. \nWelcome to QualifyAI \n \nSpun out of Firefish\, we’re not ResTech mercenaries seeking to obsolete you (and us!) but taking a qual heritage built over 25 years and redeploying it in an AI world. We’ll show how using our platform is opening up new revenue opportunities for Qualitative research\, reopening people’s eyes to the power of qualitative research\, leading to incremental revenues and an appreciation for Qual by clients who simply don’t have the time or budgets to include Qual in its everyday decision making. \nWe’ll give you a tour of the platform and its use cases\, and leave you with a sense of how you can take advantage of it to power your qualitative future\, just as it is helping to transform Firefish\, allowing our people to focus on our clients\, to do bigger\, more complex projects and opening up budget for more deeply human activities. \nAnd we’d like to have a bit of a debate about AI\, qual and the future too while we are at it. \nThe Speakers \nJem Fawcus \n \nJem has spent the last twenty five years building a world class qualitative research agency that has excelled in understanding humans to deliver insight that has helped clients create compelling communications to drive brand growth. \nRichard Owen \n\nRichard’s career has been rooted in innovation from the early days on the transition to online research\, to building and selling mobile applications\, to consultancy on transformation and now to the application of AI in research. \nwww.qualifyai.co \nRegister for this session here 
URL:https://theicg.co.uk/event/why-ai-can-be-your-saviour-not-your-successor/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250522T130000
DTEND;TZID=Europe/London:20250522T133000
DTSTAMP:20260405T082015
CREATED:20250429T162018Z
LAST-MODIFIED:20250430T133934Z
UID:38602-1747918800-1747920600@theicg.co.uk
SUMMARY:AI made easy: helping small teams make a big impact
DESCRIPTION:Grab your lunch and join us for a fast-paced\, insight-packed session designed just for independent market research consultants\, from Bilendi – end-to-end experts in both qual and quant. \n \nUnlock the next level of what you already do best. We will introduce you to BARI\, our AI qual assistant\, and show you how together\, you can: \n\nLaunch projects faster\nWork smarter with automated scripting\, moderation\, analysis & PowerPoint reports\nTap into large sample sizes for results you can confidently generalise #quantifiedqual\nExtend your capabilities – not your overhead\nGive you back space for creative\, strategic thinking\n\nWe’ll also share case studies showing how independent consultants like you are delivering boardroom-ready insights without scaling their teams. \n  \nAbout Bilendi and the Discuss Platform: \n\nOne-stop-shop: Quant and qual expertise\, with online access panels\, online quant\, an online qual platform\, recruitment\, incentives\, and analysis — all under one roof\nAI-powered efficiency: From scripting to moderation to final deliverables\, get more done\, faster\nOnline Qual platform: designed for your one-to-one and collaborative online communities\, with end-to-end AI for speed\, depth – and even breadth!\nYour Partner All Around the World: Local teams\, multilingual capabilities\, and seamless market coordination\nDesigned for you: We regularly support independent consultants and small teams with right tools\, expertise\, and flexibility.\n\nSpeakers: \nMelissa Short \n \nMelissa is a skilled qualitative researcher who leads full-service projects for Bilendi’s clients in France. She is currently dedicated to enhancing the Bilendi Discuss platform\, ensuring it meets the evolving needs of qualitative researchers in today’s market. \nAnthony Brodbin \n \nAnthony is focused on the sales side of Bilendi\, specialising in the Qualitative offering. He has extensive experience in aligning technology with research needs\, having worked for platforms like Recollective\, Zappi\, and Forsta. He is dedicated to helping clients unlock the full potential of Bilendi Discuss and its advanced AI features. \n  \nRegister for this session here
URL:https://theicg.co.uk/event/ai-made-easy-helping-small-teams-make-a-big-impact/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250521T130000
DTEND;TZID=Europe/London:20250521T133000
DTSTAMP:20260405T082015
CREATED:20250428T104815Z
LAST-MODIFIED:20250428T104953Z
UID:38589-1747832400-1747834200@theicg.co.uk
SUMMARY:Discover an integrated qual platform that streamlines projects for everyone
DESCRIPTION:Most qualitative research platforms have a learning curve\, require you to operate in a sandbox\, and are often expensive. You like Zoom\, your respondents like Zoom. But what about situations when clients need to observe? Do you have to jump through hoops to prevent contamination between client and participants or pay a small fortune to provide virtual backroom to clients? \nWhat we will cover during this lunch and learn session is a ‘how-to’ – how to use your existing tech stack with platforms that enhance capabilities\, not just replace them. \nOur thinking is simple. Zoom is a world leader in enterprise class online meeting SaaS. Why not have a qual research specific layer added on top of Zoom to turn it into an online qual research hub? \nFlowres is not just about a ‘Virtual Backroom’. Flowres has analysis layer that is well appreciated by researchers worldwide. \nWhy should you attend: \nDiscover how independent insight consultants can leverage tools like flowres.io to utilize the video capabilities of your Zoom or Teams subscription and streamline your online qual research  without paying ‘bloated’ platform costs. \nAbout flowres.io: \nFlowres is the all-in-one qual research platform built by researchers\, for researchers. \nIt seamlessly integrates with Zoom\, Teams & Meet — no new logins needed for participants or clients. Includes a dedicated observer backroom\, automated transcriptions\, AI-assisted analysis\, and real-time moment capture. flowres helps independents work smarter\, deliver faster\, and scale insight with confidence. \nAbout the presenters: \nJiten Madia (https://www.linkedin.com/in/jitenmadia/) (Founder & CEO) \n \nQualitative researcher at heart\, Jiten has been a practitioner of qualitative research for 6 years early in his career. Jiten has spent time on both client and agency side working with consumer insights in different capacities. \nManiish Karve (https://www.linkedin.com/in/maniishkarve) \n \nManiish has extensive experience in running market research operations at scale for some of the largest agencies in the world. He has also been a data analytics practitioner on the latter part of his career. \nPrivacy you can trust \nFlowres is GDPR-compliant\, ISO 27001 certified\, and aligned with MRS and ESOMAR standards. Your data stays within a secure\, walled garden—never used for model training. We’ve signed data processor agreements with leading LLMs to ensure maximum confidentiality. \nExclusive for ICG members\nGet preferred access\, hands-on support\, and a 20% discount on monthly subscription.\nStart your free pilot: Register here – https://flowres.io/signup\nConnect with us: hello@flowres.io \nFurther reading/viewing \nCase Studies: \n\nSpeedy response to fast turn-around report using flowres\, by Elizabeth Kasumi\n\nhttps://youtu.be/-j1tNt8DuiM?si=KnJtVANW-BSb-O81 \n2. Driving cost efficiency in Online Qual fieldwork \nhttps://flowres.io/blog/driving-72-percent-cost-efficiency-in-online-qualitative-fieldwork \nTestimonial: \nNRGMR: why Shannon adopted flowres\, and the impact of flowres on NRGMR’s online qualitative workflow – https://youtu.be/ESVGkTb_Dno?si=ZJZDa3Gh45bvPw_u \nRegister for this session today\n 
URL:https://theicg.co.uk/event/discover-an-integrated-qual-platform-that-streamlines-projects-for-everyone/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250514T130000
DTEND;TZID=Europe/London:20250514T133000
DTSTAMP:20260405T082015
CREATED:20250424T102353Z
LAST-MODIFIED:20250424T104156Z
UID:38578-1747227600-1747229400@theicg.co.uk
SUMMARY:AI powered qual analysis: getting to the insight without losing human touch
DESCRIPTION:Join Marco Rovagnati from Quallie Ai where he’ll cover the latest advancements in AI enabled insights\, best practices for using AI in your work\, challenges that many researchers face\, and a short demo of Quallie.Ai. \nQuallie AI \n \nQuallie.Ai is a tool to analyse in-depth interviews and focus groups using AI\, it’s designed to automate the tedious tasks enabling you to focus on the craft of insights generation. \nMarco Rovagnati \n \nMarco is a qualitative researcher specialising in strategic insights for innovation who worked for global brands like Diageo\, Nike and HP. After years as an insights practitioner he built Quallie.Ai to solve for his most telling pain points while keeping the craft of the strategist intact. \nRegister here \n  \nhttps://quallie.ai/\nhttps://www.linkedin.com/in/marcorovagnati/\nhttps://www.linkedin.com/company/quallie-ai
URL:https://theicg.co.uk/event/ai-powered-qual-analysis-getting-to-the-insight-without-losing-human-touch/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250312T130000
DTEND;TZID=Europe/London:20250312T133000
DTSTAMP:20260405T082015
CREATED:20250205T105451Z
LAST-MODIFIED:20250205T105451Z
UID:38326-1741784400-1741786200@theicg.co.uk
SUMMARY:Inex One - B2B Market research\, simplified
DESCRIPTION:You know how expert network interviews and B2B surveys are a pain to coordinate? \nInstead of endless email threads and opaque “credit” pricing\, we’ve combined the power of 20+ expert networks and survey firms in one platform. \nThis lets you access all experts faster\, pay-per-use\, and without the donkey work. \nWe call it Inex One. \nAbout the platform: \nInex One is a digital platform where market research professionals\, investors\, and strategy consultants engage the best expert networks and survey providers worldwide. Trusted by more than 7\,500 clients globally\, Inex One makes it easy and affordable to get B2B insights. \nMax Friberg \n \nMax Friberg is the CEO and co-founder of Inex One\, the marketplace for expert networks and B2B survey providers. \nIn his previous career at McKinsey & Company\, Max did extensive B2B market research\, including commercial due diligence\, competitive landscape mapping and voice-of-the-customer studies. \nMax is a CEMS MIM graduate from the Stockholm School of Economics and Indian Institute of Management Calcutta (IIMC). \nYou are welcome to reach him on max@inex.one \nwww.inex.one \nMax Friberg | LinkedIn \nRegister for this session here 
URL:https://theicg.co.uk/event/inex-one-b2b-market-research-simplified/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250226T130000
DTEND;TZID=Europe/London:20250226T133000
DTSTAMP:20260405T082015
CREATED:20250127T103131Z
LAST-MODIFIED:20250127T104001Z
UID:38295-1740574800-1740576600@theicg.co.uk
SUMMARY:Social Media Listening for Independent Consultants:  Turning Online Conversations into Actionable Insights
DESCRIPTION:YouScan is an easy-to-use social media listening platform. It employs AI to help researchers\, analysts\, and insights professionals uncover consumer opinions and gain quick market insights from millions of online conversations. YouScan helps analyze consumer sentiment\, track brand mentions\, and identify emerging market opportunities in real-time. With its intuitive dashboards and customizable reports\, YouScan simplifies complex data\, allowing consultants to deliver actionable insights to their clients faster. \nA bit more about the YouScan: \nYouScan is an award-winning\, AI-powered social media listening platform trusted by leading brands and agencies worldwide. \nYouScan provides researchers and analysts with real-time insights from millions of online conversations\, delivering a comprehensive understanding of consumer opinions\, industry trends\, the competitive landscape\, and emerging market opportunities. \nWith YouScan\, insight professionals gain a deeper understanding of consumers: \n\nWhat consumers say – YouScan’s powerful text analysis\, featuring the GPT-powered Insights Copilot\, simplifies understanding consumer opinions about brands\, competitors\, and events.\nWhat they do – Advanced visual analysis capabilities identify how people interact with brands and products in real life\, detecting brand logos\, scenes\, objects\, and activities in social media images.\nWho they are – Audience Insights reveal the demographics\, interests\, and occupations of people discussing brands and topics on social media.\n\nYouScan equips researchers and analysts with the tools to uncover valuable consumer insights\, explore untapped market opportunities\, and make informed\, data-driven decisions that drive measurable results for clients. \nAlex Orap: \n \nAlex Orap is the Founder and Chief Growth Officer of YouScan. He is a tech entrepreneur with a successful track record in Software as a Service (SaaS)\, consumer internet applications\, business intelligence\, and the telecommunications sector. In 2024\, Alex was named among Top 5 Tech Innovators in social intelligence in The Social Intelligence Lab’s  Insider 50 nomination. \nAnna Yanko \n \nAnna Yanko is the Global Brand Marketing Manager at YouScan\, where she drives initiatives to enhance the company’s brand recognition and awareness in both Global and Ukrainian markets. \nRegister for this session here 
URL:https://theicg.co.uk/event/social-media-listening-for-independent-consultants-turning-online-conversations-into-actionable-insights/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250212T130000
DTEND;TZID=Europe/London:20250212T133000
DTSTAMP:20260405T082015
CREATED:20250113T120206Z
LAST-MODIFIED:20250113T170513Z
UID:38249-1739365200-1739367000@theicg.co.uk
SUMMARY:Useful information to run successful projects in Germany
DESCRIPTION:We welcome quotapoint for this Lunch&Learn\, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work. \n \nAbout quotapoint \nquotapoint is a Germany based recruitment and data collection provider\, with in-house recruitment from own panel\, top-notch viewing facilities in Berlin\, Frankfurt and Cologne\, a dedicated PM team for digital qual\, excellent project management\, as well as moderation- and translation-services. \nquotapoint have been supporting their clients with professional market research services for more than 25 years for; \n\nQualitative & Quantitative\nF2F & Digital\nFacility & In-home\n\nAs a boutique style company\, quotapoint provides first class service for competitive rates and value for money. Every project and every client counts. Project success and client satisfaction is quotapoint’s priority. \n \nSpecifically\, what will you gain from attending this session? \nIn this Lunch and Learn\, you will get useful information to run successful projects in Germany. \nInternational projects can become challenging if you do not have reliable research partners. In this Lunch and Learn they will show you what is important when selecting a local research partner\, what is specific if you conduct research projects in Germany and what  the main drivers are for project success. \nOur Presenter: Stephan Schmid \n \nThis Lunch and Learn will be led by Stephan Schmid\, Director and Member of Management Board of quotapoint. \nStephan has more than 20 years of industry experience in the areas of client and business development\, sales and marketing as well as national and international project management – online & offline\, qualitative & quantitative. After holding positions as Managing Director at Schmiedl Marktforschung / Schlesinger Group Germany (now Sago)\, and as Unit Director at Schöttmer Research HUB\, he joined quotapoint in January 2024 as Director and Member of the Management Board. \nSpecial deal for ICG members\nWe are happy offering all ICG members a discount of 10%* on the first project commissioned with us (*except incentives).\nFurther links \n– Website: www.quotapoint.de \n– Linkedin: https://www.linkedin.com/company/quotapoint-gmbh-teststudio-ffm/ \n  \nRegister for this session here\n 
URL:https://theicg.co.uk/event/useful-information-to-run-successful-projects-in-germany/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250122T130000
DTEND;TZID=Europe/London:20250122T133000
DTSTAMP:20260405T082015
CREATED:20241217T124716Z
LAST-MODIFIED:20241217T124716Z
UID:38176-1737550800-1737552600@theicg.co.uk
SUMMARY:How to "level up" with larger agencies by using data quality
DESCRIPTION:This Lunch & Learn will outline the development of online research over the past 20 years\, including how respondents are increasingly seen as a “commodity”.  The advent of “faster and cheaper” has led to exchanges where respondents may go through numerous pre-screeners/ routers to qualify for a survey.  Even if they qualify\, they then get paid a minimum amount for their time in a questionnaire which still doesn’t always consider their experience.  This poor respondent experience has led to inattentive answers and therefore poor-quality data. \nHOWEVER\, there is a chance for a micro business to “level up” with some larger agencies by highlighting the importance of data quality\, even having a checklist within their proposal. \nNorstat will share their checklist in this session. \nAndrew O’Connell\, UK Managing Director\, UK \n \nAndrew has spent nearly 20 years working in online research\, including 6 years as the UK Managing Director of Dynata.  He has seen how it has evolved in that time with some developments which have worked well and some which haven’t.  Prior to this he has worked client side in research roles. \nhttps://www.linkedin.com/in/andrew-o-connell-36167433/ \nRegister for this here 
URL:https://theicg.co.uk/event/how-to-level-up-with-larger-agencies-by-using-data-quality/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250108T130000
DTEND;TZID=Europe/London:20250108T133000
DTSTAMP:20260405T082015
CREATED:20241105T110632Z
LAST-MODIFIED:20241203T134948Z
UID:37976-1736341200-1736343000@theicg.co.uk
SUMMARY:B2B Insights\, Simplified: LinkedIn-Verified Sampling for Small Businesses
DESCRIPTION:Discover how small businesses in insights can access affordable\, expert network-quality B2B sample using Emporia’s LinkedIn-verified\, programmatic platform. \nThis Lunch&Learn will explain why manual methods fall short and how a more automated approach ensures credibility\, efficiency\, and impactful research results. Learn how to leverage Emporia’s award-winning mrxCore platform for reliable data collection\, reducing costs without compromising on quality. \nA bit about Emporia \nEmporia is a leading B2B research platform that delivers LinkedIn-verified respondents through a programmatic\, scalable solution. The company’s approach reduces manual effort and improves data quality\, allowing businesses to focus on insights that matter. By offering affordable\, verified B2B sample\, Emporia helps research agencies and independent consultants streamline their research with confidence. \nMichael Hess \n \nMichael Hess is the CEO and co-founder of Emporia Research. Prior to starting the company in 2020\, Michael managed teams within global marketing at Marriott International and led large-scale database consolidation projects at Fortune 500 companies as an information systems consultant at Baker Tilly. Drawing from years of experience in both corporate and entrepreneurial settings\, Michael brings a wealth of knowledge in leveraging innovative technology to improve data quality and research efficiency. Now leading Emporia\, Michael is dedicated to helping businesses access high-quality\, affordable insights to drive smarter business decisions. \nwww.emporiaresearch.com \nRegister for this session here 
URL:https://theicg.co.uk/event/unlocking-expert-network-quality-b2b-insights-the-power-of-programmatic-linkedin-verified-sampling-for-small-businesses/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241204T130000
DTEND;TZID=Europe/London:20241204T133000
DTSTAMP:20260405T082015
CREATED:20241111T114420Z
LAST-MODIFIED:20241121T111348Z
UID:37996-1733317200-1733319000@theicg.co.uk
SUMMARY:AddMaple: Live Coding and Interactive Training Session
DESCRIPTION:Want to learn how to use an AI co-pilot to tag themes in bulk\, refine responses\, and capture nuance?\n\nCurious about how AI can streamline your analysis of open-ended (or even closed) responses for specific research questions? Join Ange for a free\, hands-on training session where everything is set up for you. Working with real-world data\, on your own laptop\, you’ll work with an AI co-pilot to tag responses for themes\, sub-themes\, sentiment\, or other questions your clients would like you to look out for. Ange will show you how to guide the AI if you want to ask specific questions. \n \nAddMaple \nAddMaple is a quant and qual data analysis tool that uses a sophisticated stats engine to turn raw data into table and graph summaries with AI for analyzing open ends into themes\, segments\, sentiment\, intent and more. \nAnge Taylor \n \nAnge has worked across industries\, from fintech to GDS until she took the leap to build the data tool she always wanted! She’ll be speaking at IIEX AI about how AddMaple brought together 12 state-of-the-art sentiment models so you can compare their output on the same text\, in one go. She lives in Slovenia with her family\, and can be found hiking the Julian Alps regularly! Joking. She’s building an early stage bootstrapped startup and can simply be found\, founding 🙂 \nJoin Ange for another session on the 4th of December (1-1.30pm) where we’ll tackle live coding together in an interactive session and perhaps even interactive reports if we get time!\nRegister for this event here (deadline for registration is Friday 29 Nov)\nMore about AddMaple\, and the discounts Ange is offering ICG members\, is here \nWebsite: https://addmaple.com/ \nLinkedIn: https://www.linkedin.com/in/angemaple \nYouTube: https://www.youtube.com/@addmaple \nhttps://theicg.co.uk/member/angeaddmaple-com/ \n\n 
URL:https://theicg.co.uk/event/addmaple/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241120T130000
DTEND;TZID=Europe/London:20241120T133000
DTSTAMP:20260405T082015
CREATED:20241002T110812Z
LAST-MODIFIED:20241119T161016Z
UID:37873-1732107600-1732109400@theicg.co.uk
SUMMARY:Introducing Benori: An easy and cost-effective way of accessing targeted data and insights to enable strategic decisions
DESCRIPTION:We will present Benori’s bespoke research solutions\, capabilities (desk research\, primary research and data modelling) and examples of how we support our clients in their projects. Particularly\, we’d like to talk about how we work with advisory firms and independent consultants\, providing them targeted data and insights to enable strategic decisions. We will also cover our flexible engagement models tailored to different client needs. \nWhy you should attend? \nThe session will showcase how Benori can act as an on-demand extension of your team\, offering both the expertise and additional capacity you need in a flexible\, cost-effective manner. \nBenori’s services span a broad spectrum\, including desk research\, quantitative research\, developing data assets (e.g.  compiling and tracking poduct or pricing data) and building data visualizations (such as Power BI dashboards\, infographics) across multiple industries. \nThey’ve already collaborated with several ICG members on various strategic projects\, including market sizing\, competitor benchmarking\, and customer segmentation. This session will be a great opportunity to explore how their capabilities can complement and enhance your own work. \nBenori has grown to a team of 125+ research professionals\, having successfully delivered 700+ projects to 150+ clients spread globally. We’ve also worked with several ICG members (Liz Montgomery\, Teresa Hadfield\, Henrique Savelsberg\, Heather Macleod\, Riaz Marzban to name a few) on a range of different projects. \nSpeakers \nAshish Gupta (Founder and CEO) \n \nAshish is a visionary in the field of global knowledge services\, he is credited with coining the term “Knowledge Process Outsourcing.” In his previous role\, he co-founded Evalueserve and served as COO and Global Business Unit Head of Financial Services. In addition\, Ashish is the Founder and Trustee of Ashoka University and Plaksha University. \nSuchi Gupta (Director\, UK) \n \nSuchi brings over 15 years of expertise in strategy\, business research\, and analytics. She is known for her strength in building client relationships and solving complex challenges. Throughout her career\, she has led global cross-functional teams\, consistently delivering tailored solutions across diverse industries. \nAbout Benori \nBenori\, is a bespoke research and analytics firm that provides actionable and cost-effective insights to clients across different industries. We have a global footprint with respect to client base and research coverage with multilingual capabilities. We work extensively with consulting firms – large ones as well as boutique firms and independent consultants. \nWe have a well-rounded research methodology comprising: \n\nDesk research including public sources and paid databases\n\n\nPrimary research including qualitative interviews\, FGDs and B2B surveys\n\n\nData Modelling covering market sizing models and financial analysis\n\n  \nKey areas where we can support: \n\nMarket Assessment including market size\, growth forecast\, emerging and disruptive trends\n\n\nCompetitive Landscape to benchmark companies on their size\, offerings\, financial and operational performance\, geographic coverage and other parameters\n\n\nData Management and Design Solutions including data visualisation\, dashboard development and design creatives\n\n\nSustainability-related Initiatives involving decarbonisation strategies\, waste management and circular business models\n\n\nProduct Tracking including monitoring new product launches by competitors\, claims analysis\, trends analysis and regulatory tracking\n\n\nRegister for this Lunch&Learn here \n  \n \nBenori – Bespoke Research Solutions \n \n \nRethinking Sustainable Packaging in FMCG
URL:https://theicg.co.uk/event/introducing-benori-bespoke-research-solutions/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241106T130000
DTEND;TZID=Europe/London:20241106T133000
DTSTAMP:20260405T082015
CREATED:20240918T102916Z
LAST-MODIFIED:20241001T103836Z
UID:37805-1730898000-1730899800@theicg.co.uk
SUMMARY:Yasna.ai: Let AI Handle the Routine\, So You Can Focus on Growth
DESCRIPTION:Freelance researchers\, consultants\, and small agencies are often limited in scaling their businesses due to the capacity of their workforces. \nAI tools like Yasna.ai open up new opportunities for solo researchers and small teams by automating the research interviewing process without compromising on quality. \nIn the upcoming Lunch & Learn session\, you’ll discover how to use an AI conversational agent to handle more projects\, expand into new markets\, and win clients — all without exceeding your working hours. \nYasna.ai \nYasna.ai is a platform for conversational research through automated interviewing. The AI moderator engages in one-on-one text chats with real respondents and then transforms the transcripts into meaningful summaries. \nTanya Berlina Client Success Director at Yasna.ai  \n \nWith more than 15 years in qualitative research\, both offline and online\, Tanya has conducted hundreds (or thousands\, who counts?) of IDIs\, FGs\, and communities. She has carried out ethnographies and multicultural studies with much enthusiasm and is an early adopter of AI technology in market research. \nWebsite: https://yasna.ai/solution/for-research \nLinkedIn: https://www.linkedin.com/company/yasna-ai/  \nEmail: ask@yasna.ai  \nRegister for this session here\nYasna – AI-powered Conversational Agent – The ICG
URL:https://theicg.co.uk/event/lunchlearn-with-yasna-ai/
LOCATION:https://zoom.us/j/91823795409
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241023T130000
DTEND;TZID=Europe/London:20241023T133000
DTSTAMP:20260405T082015
CREATED:20241008T100300Z
LAST-MODIFIED:20241008T101054Z
UID:37891-1729688400-1729690200@theicg.co.uk
SUMMARY:How to analyse tens of thousands of open ends and get quant insights from raw data fast!
DESCRIPTION:Join Ange Taylor\, AddMaple (and also ICG member) who will show you how to save hours in analysis and how to spot relationships in your data that go beyond guess work\, allowing you more strategic time to craft your insight stories! \nICG members Dan Young and Barbara Du Perron already use AddMaple – why don’t you join them? \nMore specifically\, Ange will cover: \n\nText analysis using AI with themes quantified that you can segment and test for significance across the dataset\nHow to get a quick read of survey data without data wrangling (empty cells\, multi-select – all the apply questions\, etc)\nHow to pivot\, cross tab and filter to go deeper with ease.\n\nAddMaple \nAddMaple is a quant and qual data analysis tool that uses a sophisticated stats engine to turn raw data into table and graph summaries with AI for analyzing open ends into themes\, segments\, sentiment\, intent and more.  \nAnge Taylor \n \nAnge has worked across industries\, from fintech to GDS until she took the leap to build the data tool she always wanted! She’ll be speaking at IIEX AI about how AddMaple brought together 12 state-of-the-art sentiment models so you can compare their output on the same text\, in one go. She lives in Slovenia with her family\, and can be found hiking the Julian Alps regularly! Joking. She’s building an early stage bootstrapped startup and can simply be found\, founding 🙂  \nWebsite: https://addmaple.com/ \nLinkedIn: https://www.linkedin.com/in/angemaple \nYouTube: https://www.youtube.com/@addmaple \nhttps://theicg.co.uk/member/angeaddmaple-com/ \nRegister for this session here 
URL:https://theicg.co.uk/event/how-to-analyse-tens-of-thousands-of-open-ends-and-get-quant-insights-from-raw-data-fast/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241002T130000
DTEND;TZID=Europe/London:20241002T133000
DTSTAMP:20260405T082015
CREATED:20240923T075545Z
LAST-MODIFIED:20240923T075545Z
UID:37829-1727874000-1727875800@theicg.co.uk
SUMMARY:Discover how Crowdsourced Shopper Insight could generate additional revenue
DESCRIPTION:This Lunch&Learn will be presented by ICG members Robin Shuker and Gwen Deloux. Field Agent \n \nWhat is Field Agent? \nField Agent delivers fast\, accurate retail information and shopper insights so brands and retailers can identify key growth opportunities. \nOur approach provides instant on-site visibility and feedback on the shoppers’ real experience which includes: – \n\nThe effectiveness of product stocking and display in-store (A1 tracking model)\nInsights into how Shoppers make purchasing decisions and why? (Photos and Videos)\nAssessment of product satisfaction\, complemented by online retailer reviews\n\nWhy should you attend this Lunch&Learn? \nShopper research can be costly and time consuming\, but it doesn’t have to be. \nDiscover how you could use the Field Agent mobile app and crowd of shoppers for your own in store research studies. Faster Cheaper Smarter. \nUnderstand how you could use this methodology and some relevant case studies. \nField Agent will also be offering up to 10 attendees a free pilot study (10 Shopper Visits) and training on how to use the system.\n Who’s the session for? \nAnyone wanting to know more about crowdsourced shopper research and interested in having access to the Field Agent platform and mobile app or partnering with the UK Team. \nRobin Shuker Managing Director \nAfter a career in advertising in the UK and Sydney\, Robin got into market research through online focus groups and communities\, then did some good old-fashioned face-to-face and set up the Field Agent® Business in the UK 2020. \nRobin is also a past Committee Member of the ICG. \nGwen Deloux (Director of Insight) \nGwen Deloux is a market researcher with over 20 years’ experience. After working client side for over 10 years with P&G\, Gwen started her own consultancy working with GSK\, P&G\, Philips\, Unilever\, Historic Royal Palaces\, Nestle among others. She has been partnering with Field Agent over 5 years and is now Director of Insight. \n \nwww.fieldagent.co.uk \n  \nRegister for this session here \n 
URL:https://theicg.co.uk/event/discover-how-crowdsourced-shopper-insight-could-generate-additional-revenue/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240731T130000
DTEND;TZID=Europe/London:20240731T133000
DTSTAMP:20260405T082015
CREATED:20240708T153149Z
LAST-MODIFIED:20240715T115427Z
UID:37654-1722430800-1722432600@theicg.co.uk
SUMMARY:B2B Research Myths
DESCRIPTION:This Lunch&Learn will be run by Internet Research Bureau – IRB \n \nJoin this 30-minute session to better understand: \n\nKey B2B research myths/stereotypes and how IRB is addressing them. E.g.\, Myth #1 B2B respondents quality is too poor given the cost. We’ll show what extra quality measures IRB and other leading sample providers apply to maintain higher quality of b2b sample. And also show how we can be cost effective without sacrificing on quality and relevant for smaller consultancies\nSome relevant case studies (inc. one run with an ICG member) and how they relate to your business: demonstrating capabilities\, timings\, targets we can reach etc.\nOnline and off-line B2B research we can help ICG members with.\n\nThis session is for any consultants interested in conducting primary B2B research (online\, CATI\, qual recruitment)\, sample only or full-service. \nOur speakers:  \nElena Speer\, PhD European Sales Director at IRB \n \nElena is an industry veteran with 18 years of extensive experience in both B2B and B2C market research. She joined IRB from her previous roles at Ipsos and PureSpectrum\, where she led significant business development efforts. Elena’s impressive background is also marked by her tenure as Strategic Planning Director at top advertising agencies such as BBDO\, Leo Burnett\, and Saatchi & Saatchi. She holds a PhD in Psycholinguistics and a bachelor degree in business administration. \nelena.speer@irbureau.com \n+44(0)7967790823 \nhttps://www.linkedin.com/in/elenaspeer/ \n \nHome \n \nDavid Winter \n \nDavid Winter has been MD Europe for IRB since 2020\, having worked at Lightspeed and Kantar for eight years. \nHe has been developing IRB’s commercial footprint during that time\, focusing on MRAs and smaller consultancies\, who fit well with IRB’s flexible approach. \nTogether with Elena and other team members he promotes IRB’s panel and offline recruitment offering. \n“We are now offering a full B2B recruitment and fieldwork service\, for a wide range of quant and qual projects. I have been fortunate to have worked with many ICG members and very much look forward to the opportunity to meet you on 31st July” \nDavid holds degrees in Theology and Law and is a sports enthusiast. \nYou can reach him at david.winter@irbureau.com \, 07714 244686 or (16) David Winter | LinkedIn \n  \nRegister for this session here 
URL:https://theicg.co.uk/event/b2b-research-myths/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240626T130000
DTEND;TZID=Europe/London:20240626T133000
DTSTAMP:20260405T082015
CREATED:20240617T122830Z
LAST-MODIFIED:20240619T082028Z
UID:37559-1719406800-1719408600@theicg.co.uk
SUMMARY:Ensure your research is trustworthy and your processes efficient\, an introduction to Ayda
DESCRIPTION:This 30-min Lunch&Learn session with Ayda will help you better understand Ayda’s  suite of products with a deeper dive into Ayda Trust and Ayda Pay.  \n \nThis is a must-attend for anyone who wants to make their research operations smoother and easier. \nAyda \nFounded by ex-ICG member Shifra Cook in 2021\, Ayda provides a suite of tools for a modern approach to Research Operations (ResOps)\, spanning recruitment and participant management through to incentivisation and fraud prevention. \nMore info about Ayda here\nOur Speakers: \nLetycia Bialle – Customer Success Manager (12) Letycia Bialle | LinkedIn \nShifra Cook – CEO and Founder of Ayda (12) Shifra Cook | LinkedIn \nRegister for this session here 
URL:https://theicg.co.uk/event/ayda-trustworthy-efficient/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240612T130000
DTEND;TZID=Europe/London:20240612T133000
DTSTAMP:20260405T082015
CREATED:20240520T121214Z
LAST-MODIFIED:20240528T100559Z
UID:37435-1718197200-1718199000@theicg.co.uk
SUMMARY:Your Shortcut from Raw Data Inputs to Dynamic Reports
DESCRIPTION:Please join this 30-min Lunch&Learn from DataTile (who are also ICG members). \n \nDataTile is a cutting-edge survey analysis software conceived by a mathematician and data scientist. It is  dedicated to streamlining the entire data processing work flow from raw data to meaningful insights. It serves the diverse roles of data processing\, seamlessly integrating them in a comprehensive software suite that handles tasks ranging from data loading to crosstab and/or dashboard visualisation. It is designed for simplicity and efficiency and empowers users to transition effortlessly from raw data\, including formats like SPSS or XLS\nfiles to finding and sharing insights within hours. \nFeaturing a user friendly interface\, the software is accessible for individuals without extensive training or technical expertise resulting in a smooth and intuitive experience. \nDataTile is a new generation developed in the last decade. It has solved various research challenges:- \n\nSecure login infra-structure for sharing data\, crosstabs and dashboards\nNo black box\, all data is calculated on the fly and NPS/KPI calculations can be viewed (given\nrights)\nExtensive functionality for tracking surveys including future proofing of reporting\nTime saving\nBeautiful reporting with extra illustrative charts over and above powerpoint.\n\nOur Speakers: \nAlex Maddox\, Partner\, Customer Success \n \nOne of the UK’s top research analysis professionals with a wealth of experience. She has spent\ndecades helping clients get extra value out of their survey data. Before DataTile Alex worked with syndicated surveys like TGI and media surveys such as PAMCO\, RAJAR\, Touchpoints helping clients find new and creative ways of understanding their audiences and deliver their insight and stories. She now helps clients bring this expertise to analysing ad hoc proprietary data and tracking surveys. \nAlex Chilingaryan\, Founder\, Director \n \nA mathematician\, technical visionary\, and social research entrepreneur\, Alex relishes building world-class systems to change the way we work for the better. \nWith 20 years of hands-on experience in software development for scientific applications\, data analysis\, and integration\, Alex also brings DataTile many years of experience in market research innovation and automation\, as well as solutions that can revolutionise your business. \nThis event should be of particular interest and importance to any researchers working on quantitative tracking studies\, brand health surveys\, media audience trends\, etc.\, and anyone working with crosstabs\, cluster analyses and generating data visualisation.\nExamples of other related Lunch&Learns \n● ETabs: Charts from Heaven: A Must-See For Anyone Doing Quantitative Research\n● QuestionPro: Lunch&Learn with QuestionPro (and 56 Degree Insight)\n● Bolt Insights: Lunch&Learn with Bolt Insight \nRegister for this session here
URL:https://theicg.co.uk/event/raw-data-to-dynamic-reports/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240529T130000
DTEND;TZID=Europe/London:20240529T133000
DTSTAMP:20260405T082015
CREATED:20240515T095152Z
LAST-MODIFIED:20240515T095152Z
UID:37421-1716987600-1716989400@theicg.co.uk
SUMMARY:Getting Started: A Simple Guide to Conducting AI Interviews
DESCRIPTION:Join this 30-min Lunch&Learn with Greg Burke from Tellet  \nWhat will be covered: \n\nThe basic principles of setting up an AI-moderated interview\nHow Tellet’s\, including Kantar\, Mars and clients use the platform\nWhen it is\, and more importantly isn’t\, appropriate to use AI to conduct interviews\nSome of the lessons they have learned along the way\n\nA bit about Tellet: \n \nis a platform that uses AI to conduct and analyse consumer research interviews. Based in Amsterdam\, the company has quickly become a trusted supplier to the likes of Kantar\, Vodafone and Mars. Greg’s co-founders include CEO Merik te Grotenhuis who has worked in the world of research for 25 years\, former BBC technologist Pim Verbij and design thinking specialist Luc Maas. \nGreg Burke: \n \nGreg Burke is the Co-founder and CCO of Tellet. Now based in Amsterdam\, previously Greg worked as a journalist on UK radio reporting from places including Afghanistan\, Iraq and Ethiopia before working as a producer for TV chef and campaigner Jamie Oliver where he worked closely with the insight teams to bring to life Jamie’s content\, campaigns and products. \nhttps://tellet.ai/ \nLinkedIn: https://nl.linkedin.com/company/trytellet \n  \nRegister your place here\n 
URL:https://theicg.co.uk/event/getting-started-a-simple-guide-to-conducting-ai-interviews/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
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