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SUMMARY:AI for Depth\, Not Just Speed: A Platform Built by Researchers\, for Researchers
DESCRIPTION:Join us for this Pitch Perfect* with Alok Jain\, founder of DoReveal\, and also now an ICG member.  \nAbout DoReveal\n \nBuilt by researchers\, for researchers\, DoReveal is an AI-assisted qualitative research platform designed with a craft-first mindset. It supports researchers in developing accurate\, nuanced\, and in-depth insights\, rather than simply accelerating output. The platform reflects real research workflows\, helping teams move from raw data to clear\, well-structured\, and evidence-based findings. \nDoReveal is used by over 100 researchers\, including independent practitioners\, boutique agencies\, and organisations such as Snap\, Amazon\, and Kantar. As one customer put it: \n“It makes us more thorough. It makes us better and more competent.” \nWhat You’ll Learn\nThis session will provide a practical walkthrough of the DoReveal platform\, illustrating how qualitative researchers can move from raw interview data through structured analysis to report-ready outputs. \n\nFrom interviews to insight\nHow to go from interview recordings to synthesized findings and report-ready outputs.\nAI that supports depth\, not shortcuts\nUsing AI to enhance critical thinking\, not bypass it—keeping the researcher in control of interpretation.\nWorking with research frameworks\nApplying structured analysis approaches to achieve rigor\, clarity\, and depth in qualitative work.\nResearcher-first workflows\nHow DoReveal aligns with how qualitative research is actually conducted\, rather than forcing rigid processes.\nTransparent\, project-based pricing\nA practical look at affordability for small teams\, with simple and predictable pricing.\n\nAlok Jain\n \nAlok Jain is a research professional with over 30 years’ experience and the Founder and CEO of DoReveal\, an AI-powered synthesis platform designed specifically for qualitative researchers. \nPrior to founding DoReveal\, he led research\, strategy\, and design initiatives at organisations including the World Bank\, BNP Paribas\, Carfax\, Capital One\, and Centene Corporation. \nAlok Jain | LinkedIn \nAlok Jain\, Author at The ICG \nDoReveal – Transforming Research with AI-Powered Insights \n  \nRegister for this session here \n* Pitch Perfect is the new name for our Lunch&Learn programme
URL:https://theicg.co.uk/event/ai-for-depth-not-just-speed-a-platform-built-by-researchers-for-researchers/
CATEGORIES:Lunch&Learn
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DTSTART;TZID=Europe/London:20260513T130000
DTEND;TZID=Europe/London:20260513T133000
DTSTAMP:20260423T045643
CREATED:20260319T114823Z
LAST-MODIFIED:20260323T114917Z
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SUMMARY:Collecting Qual in a Quant Environment
DESCRIPTION:Do you struggle to capture deep\, qualitative insights within surveys that are primarily limited to quantitative\, closed-ended questions?\n  \n \n  \nJoin Senior Account Manger Oku Egho and discover how to collect real-time video feedback in your research through QuestionPro’s VideoAI solution. \nAI-driven emotion and sentiment analysis provides you with the flexibility to generate comprehensive reports and create snapshot views for instant insights. \nSpecifically\, this session will show you how to gain; \n● Authentic insights: capture ‘the why’ through tone\, facial expressions\, and natural language\n● Unified workflow: add qualitative depth without switching tools or platforms\n● Compelling Storytelling: share human stories and video clips that resonate with stakeholders more than charts alone \nRegister here \n 
URL:https://theicg.co.uk/event/collecting-qual-in-a-quant-environment/
CATEGORIES:Lunch&Learn
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260520T130000
DTEND;TZID=Europe/London:20260520T133000
DTSTAMP:20260423T045643
CREATED:20260420T170354Z
LAST-MODIFIED:20260420T170634Z
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SUMMARY:How to Run Online Qual Your Way - Not the Platform’s Way
DESCRIPTION:Join us as we host incling for this Pitch Perfect* \n \nThis session shows how to run online qual your way – fast\, flexible and free from the constraints of rigid platforms. We’ll break down how to deliver quick‑turn studies\, shape communities to fit your needs and run multi‑market work without losing depth or control. \nYou’ll learn:\n\nWhat quick\, flexible online qual looks like in the real world\nHow to adapt approaches to different clients\, timelines and budgets\nWhen to choose platform‑only\, managed support or full‑service delivery\nHow AI‑supported moderation speeds things up while keeping the human touch\nPractical examples of agile online qual that actually works\n\nIt’s a straight‑talking\, practical session for researchers who want to work smarter\, move faster and stay in control \nAbout incling \nincling is a qualitative research provider specialising in online communities and multi‑market online qual. Our platform is built for flexibility – from rapid pop‑ups to complex global programmes\, and works in 27 languages with built‑in translation\, transcription and AI‑supported moderation. \nYou can work with us in three ways: \n\nPlatform‑only when you want full control\nManaged support when you want to stay hands‑on but need operational help\nFull‑service qual when you want end‑to‑end delivery\n\nEverything we build is designed to help researchers run online qual their way – fast\, flexible and without compromise \nGlen Tooke – Commercial Director\n \nGlen is Commercial Director at incling\, where he helps agencies and insight teams run fast\, flexible online qual that fits the way they work. He specialises in shaping go‑to‑market strategy\, elevating client engagement and building research programmes that balance speed\, depth and operational clarity. \nBefore joining incling\, Glen held senior commercial and insight roles across Consumer Edge\, FDM\, and more than a decade at Kantar – leading investment\, financial services and fashion\, insight and business development teams. His background spans business development\, strategic consulting and client leadership\, giving him a blend of commercial sharpness and research fluency \nAcross his career\, Glen has helped brands\, agencies and financial institutions make smarter decisions by combining strong narrative\, rigorous insight and practical commercial thinking. At incling\, he brings this experience to the world of online qual – helping teams design agile\, researcher‑led approaches supported by modern tools\, AI‑assisted moderation and multi‑market delivery. \n  \nRegister for this session here\nGlen Tooke | LinkedIn \nincling – Online market research | Online Communities \n*Pitch Perfect is the new name for Lunch&Learns
URL:https://theicg.co.uk/event/how-to-run-online-qual-your-way-not-the-platforms-way/
CATEGORIES:Lunch&Learn
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