The ICG

Inex One - B2B Market research, simplified
2025-03-12 13:00 - 13:30 (Europe/London)
You know how expert network interviews and B2B surveys are a pain to coordinate?
Instead of endless email threads and opaque “credit” pricing, we’ve combined the power of 20+ expert networks and survey firms in one platform.
This lets you access all experts faster, pay-per-use, and without the donkey work.
We call it Inex One.
About the platform:
Inex One is a digital platform where market research professionals, investors, and strategy consultants engage the best expert networks and survey providers worldwide. Trusted by more than 7,500 clients globally, Inex One makes it easy and affordable to get B2B insights.
Max Friberg

Max Friberg is the CEO and co-founder of Inex One, the marketplace for expert networks and B2B survey providers.
In his previous career at McKinsey & Company, Max did extensive B2B market research, including commercial due diligence, competitive landscape mapping and voice-of-the-customer studies.
Max is a CEMS MIM graduate from the Stockholm School of Economics and Indian Institute of Management Calcutta (IIMC).
You are welcome to reach him on max@inex.one
www.inex.one
Max Friberg | LinkedIn
Register for this session here

AI powered qual analysis: getting to the insight without losing human touch
2025-05-14 13:00 - 13:30
Join Marco Rovagnati from Quallie Ai where he’ll cover the latest advancements in AI enabled insights, best practices for using AI in your work, challenges that many researchers face, and a short demo of Quallie.Ai.
Quallie AI

Quallie.Ai is a tool to analyse in-depth interviews and focus groups using AI, it’s designed to automate the tedious tasks enabling you to focus on the craft of insights generation.
Marco Rovagnati

Marco is a qualitative researcher specialising in strategic insights for innovation who worked for global brands like Diageo, Nike and HP. After years as an insights practitioner he built Quallie.Ai to solve for his most telling pain points while keeping the craft of the strategist intact.
Register here

https://quallie.ai/
https://www.linkedin.com/in/marcorovagnati/
https://www.linkedin.com/company/quallie-ai

Discover an integrated qual platform that streamlines projects for everyone
2025-05-21 13:00 - 13:30
Most qualitative research platforms have a learning curve, require you to operate in a sandbox, and are often expensive. You like Zoom, your respondents like Zoom. But what about situations when clients need to observe? Do you have to jump through hoops to prevent contamination between client and participants or pay a small fortune to provide virtual backroom to clients?
What we will cover during this lunch and learn session is a ‘how-to’ – how to use your existing tech stack with platforms that enhance capabilities, not just replace them.
Our thinking is simple. Zoom is a world leader in enterprise class online meeting SaaS. Why not have a qual research specific layer added on top of Zoom to turn it into an online qual research hub?
Flowres is not just about a ‘Virtual Backroom’. Flowres has analysis layer that is well appreciated by researchers worldwide.
Why should you attend:
Discover how independent insight consultants can leverage tools like flowres.io to utilize the video capabilities of your Zoom or Teams subscription and streamline your online qual research without paying ‘bloated’ platform costs.
About flowres.io:
Flowres is the all-in-one qual research platform built by researchers, for researchers.
It seamlessly integrates with Zoom, Teams & Meet — no new logins needed for participants or clients. Includes a dedicated observer backroom, automated transcriptions, AI-assisted analysis, and real-time moment capture. flowres helps independents work smarter, deliver faster, and scale insight with confidence.
About the presenters:
Jiten Madia (https://www.linkedin.com/in/jitenmadia/) (Founder & CEO)

Qualitative researcher at heart, Jiten has been a practitioner of qualitative research for 6 years early in his career. Jiten has spent time on both client and agency side working with consumer insights in different capacities.
Maniish Karve (https://www.linkedin.com/in/maniishkarve)

Maniish has extensive experience in running market research operations at scale for some of the largest agencies in the world. He has also been a data analytics practitioner on the latter part of his career.
Privacy you can trust
Flowres is GDPR-compliant, ISO 27001 certified, and aligned with MRS and ESOMAR standards. Your data stays within a secure, walled garden—never used for model training. We’ve signed data processor agreements with leading LLMs to ensure maximum confidentiality.
Exclusive for ICG members
Get preferred access, hands-on support, and a 20% discount on monthly subscription.
Start your free pilot: Register here – https://flowres.io/signup
Connect with us: hello@flowres.io
Further reading/viewing
Case Studies:

Speedy response to fast turn-around report using flowres, by Elizabeth Kasumi

https://youtu.be/-j1tNt8DuiM?si=KnJtVANW-BSb-O81
2. Driving cost efficiency in Online Qual fieldwork
https://flowres.io/blog/driving-72-percent-cost-efficiency-in-online-qualitative-fieldwork
Testimonial:
NRGMR: why Shannon adopted flowres, and the impact of flowres on NRGMR’s online qualitative workflow – https://youtu.be/ESVGkTb_Dno?si=ZJZDa3Gh45bvPw_u
Register for this session today

AI made easy: helping small teams make a big impact
2025-05-22 13:00 - 13:30
Grab your lunch and join us for a fast-paced, insight-packed session designed just for independent market research consultants, from Bilendi – end-to-end experts in both qual and quant.

Unlock the next level of what you already do best. We will introduce you to BARI, our AI qual assistant, and show you how together, you can:

Launch projects faster
Work smarter with automated scripting, moderation, analysis & PowerPoint reports
Tap into large sample sizes for results you can confidently generalise #quantifiedqual
Extend your capabilities – not your overhead
Give you back space for creative, strategic thinking

We’ll also share case studies showing how independent consultants like you are delivering boardroom-ready insights without scaling their teams.

About Bilendi and the Discuss Platform:

One-stop-shop: Quant and qual expertise, with online access panels, online quant, an online qual platform, recruitment, incentives, and analysis — all under one roof
AI-powered efficiency: From scripting to moderation to final deliverables, get more done, faster
Online Qual platform: designed for your one-to-one and collaborative online communities, with end-to-end AI for speed, depth – and even breadth!
Your Partner All Around the World: Local teams, multilingual capabilities, and seamless market coordination
Designed for you: We regularly support independent consultants and small teams with right tools, expertise, and flexibility.

Speakers:
Melissa Short

Melissa is a skilled qualitative researcher who leads full-service projects for Bilendi’s clients in France. She is currently dedicated to enhancing the Bilendi Discuss platform, ensuring it meets the evolving needs of qualitative researchers in today’s market.
Anthony Brodbin

Anthony is focused on the sales side of Bilendi, specialising in the Qualitative offering. He has extensive experience in aligning technology with research needs, having worked for platforms like Recollective, Zappi, and Forsta. He is dedicated to helping clients unlock the full potential of Bilendi Discuss and its advanced AI features.

Register for this session here

Why AI can be your saviour, not your successor
2025-07-09 13:00 - 13:30
Our industry sometimes feels overwhelmed with the amount of AI tools bursting onto the market promising to do what we have spent our lifetime perfecting for a fraction of the speed and price. We can be suspicious, cynical and a little bit terrified, or accepting, positive and excited. Or often both at the same time. This session seeks to look at how we worked within both those mindets and shows how we think AI Powered Qual will never replace us, but how it can completely enhance what we do, making us more competitive, able to take on bigger projects and liberate our time to focus on the strategic thinking our clients really pay us for.
Welcome to QualifyAI

Spun out of Firefish, we’re not ResTech mercenaries seeking to obsolete you (and us!) but taking a qual heritage built over 25 years and redeploying it in an AI world. We’ll show how using our platform is opening up new revenue opportunities for Qualitative research, reopening people’s eyes to the power of qualitative research, leading to incremental revenues and an appreciation for Qual by clients who simply don’t have the time or budgets to include Qual in its everyday decision making.
We’ll give you a tour of the platform and its use cases, and leave you with a sense of how you can take advantage of it to power your qualitative future, just as it is helping to transform Firefish, allowing our people to focus on our clients, to do bigger, more complex projects and opening up budget for more deeply human activities.
And we’d like to have a bit of a debate about AI, qual and the future too while we are at it.
The Speakers
Jem Fawcus

Jem has spent the last twenty five years building a world class qualitative research agency that has excelled in understanding humans to deliver insight that has helped clients create compelling communications to drive brand growth.
Richard Owen

Richard’s career has been rooted in innovation from the early days on the transition to online research, to building and selling mobile applications, to consultancy on transformation and now to the application of AI in research.
www.qualifyai.co
Register for this session here

Turn Raw Survey Data into Visual Story Dashboards—Narrated by Researchers
2025-07-23 13:00 - 13:30
A Lunch&Learn session with ICG member Ange Taylor, AddMaple
Most insights land in tables clients can’t explore – the endless scroll. PowerPoint slides are polished, but can’t be explored. Follow-up requests keep coming: “Can we see this by region? Gender? Just new customers?” Meanwhile, researchers rarely get credit for the insights that drive awards and impact 😔.
Imagine this instead:
Researchers leap from raw survey data to a story dashboard – charts, qual themes, key drivers, stats, and tables, empowered with automated key driver analysis as they explore and craft the data story. You save remarkable charts while you explore and ask our AI agent what is unexpected or interesting and have it help you add charts and text to the story dashboard you can edit. You dear researcher record short videos, for specific pages, to add richness. Once story dashboards are delivered, they enable clients to learn from your framing but can also ask their own questions, and make their own cuts. A dashboard that’s explorable, beautiful, and puts your voice at the centre – even after handover.
What you’ll learn:
Ange will demo this using raw ICG Census data—showing how to build dashboards that let researchers guide the narrative, add meaning with images or short video, and highlight what matters most. With thanks to Ramona, Nadia, Arthur, and the Census team.
AI – isn’t this a threat and a hallucination risk?
AddMaple uses AI to accelerate what can be sped up – coding open ends and surfacing the remarkable patterns that AddMaple’s proprietary stats engine found through programmatic sequential testing. A tag team between a powerful stats engine and AI – this keeps our AI features in check.

Register your place here

Next-Gen Qual Research: How VisionsLive Delivers Deeper Insights with Less Effort
2025-07-30 13:00 - 13:30
Join us for a dynamic Lunch & Learn session where we’ll introduce VisionsLive, a leading online platform purpose-built for qualitative research.
From online focus groups to in-depth interviews and bulletin boards, VisionsLive offers a seamless, intuitive experience for moderators and participants alike. Discover how our advanced video technology, AI-powered reporting features, and 24/7 support help you run smoother sessions and uncover richer insights. With optional full-service support, including recruitment and moderation, VisionsLive empowers researchers to deliver high-quality outcomes efficiently and with confidence.
Whether you’re an independent consultant or part of a larger agency team, this session will show you how to streamline your workflow and enhance your qualitative research.
Nikki Baines

Nikki Baines is a Business Development Manager at VisionsLive and has spent the past four and a half years supporting researchers in delivering exceptional qualitative studies online. In that time, she has helped clients successfully run hundreds of projects, ranging from small exploratory groups to large-scale international studies, across a wide variety of sectors. Known for her hands-on, proactive approach, Nikki goes above and beyond to ensure every project runs smoothly, no matter the size or complexity. With her in-depth knowledge of the VisionsLive platform and a genuine passion for helping clients succeed, Nikki is a trusted partner to agencies and brands around the world.
nikki.baines@visionslive.com

Register for this session here

Effortless Rewards: Smarter Gifting for Happier Participants
2025-08-20 13:00 - 13:30
Welcoming Totally Gifts for this half-hour session

What You’ll Learn
In this half-hour session, you’ll discover how our platform simplifies participant rewards while delivering a seamless, engaging experience for recipients. Whether it’s prepaid cards, a wide selection of market leading gift vouchers, or even BACS payments—we handle it all through a single, easy-to-use code and delivery portal.
At Totally Gifts, we go beyond being just a provider; we strive to be a trusted partner in your projects. Our solution helps you streamline reward management while ensuring a frictionless experience for participants.
About Totally Gifts
Totally Gifts is built on deep industry expertise and years of hands-on experience. Purpose-built for the B2B market, our platform is designed to support organisations of all sizes in delivering a wide range of rewards, effortlessly.
From selection to delivery, our curated, full-service approach takes the complexity out of rewards, so you can focus on what you do best, while we handle the rest.
Meet the Speaker: Peter Bennett
Sales Director, Totally Gifts

Peter brings over 10 years of experience in the rewards, recognition, and loyalty space. Having worked both client-side and agency-side, he’s led high-impact projects for global blue-chip clients.
Since joining Totally Gifts over two years ago, Peter has spearheaded the Client Solutions strategy, successfully delivering multimillion-pound, multi-continent reward programs. His expertise, coupled with our agile in-house tech and client-first approach, enables us to deliver exactly what our clients need, when they need it.
Register for this session (open to non-members)

Thriving in the Strategy Swamp (as an Independent)
2025-09-17 13:00 - 13:30
This Lunch&Learn is presented by Quallie.Ai (we welcome them back again – their first Lunch&Learn recording can be found here

Ed Mehmed (former MD at What If, Butterfly, and Accenture) shares what it takes to thrive in today’s independent consulting world.
Drawing on his journey from boutique to big consultancy to independent consultant, he’ll share real world stories and tips for finding the work that matters to you.
He’ll be joined by Marco Rovagnati, Co-Founder of Quallie.Ai.
They’ll also explore how tools like Quallie.Ai help independents stay fast, sharp, and close to the craft, making the right kind of work easier to land.
Register for this session here

AI-moderated voice interviews: friend, foe or future of Qual?
2025-10-01 13:00 - 13:30
Come and hear more about Glaut, an AI-powered customer research software for large-scale customer research projects. We support quant researchers uncover qualitative insights traditional surveys miss through voice-based, AI-moderated interviews (“AIMI”), which combine the efficiency of a survey with the depth of a 1-to-1 interview. Glaut is able to interview thousands of respondents simultaneously (customers, employees, patients), in +50 languages.
Glaut thrives at the intersection of artificial intelligence, marketing, and human psychology, blending these fields to deliver deeper, more meaningful insights.
Matteo Cera – Glaut Founder

I am a builder and Glaut is the third company I created in the past 15 years. https://www.linkedin.com/in/matteocera/

Register for this session here

The Glow Effect: Growing Your Business
2025-10-29 13:00 - 13:30
This Lunch&Learn will provide you with an introduction to Glow, a comprehensive research solution designed for teams in marketing, brand strategy, product development, or agency services that need to quickly validate ideas and make data-backed decisions. You’ll also hear more about their Growth Program, giving you additional benefits through your ICG Membership.
A bit about Glow
Glow offers a smarter, faster way to gain reliable consumer insights without requiring a full research team or complex tools. It’s a comprehensive research solution designed for teams in marketing, brand strategy, product development, or agency services that need to quickly validate ideas and make data-backed decisions. The platform helps users collect feedback from global panels, analyze data with built-in analytics and real-time dashboards, visualize insights in branded reports, and act on results faster with tools for decision-making, storytelling, and strategy.
Glow’s Growth Program is designed to help businesses grow by utilizing their advanced tech platform, which simplifies and broadens access to research. The platform excels at capturing real-time feedback from individuals in their natural context, leading to enhanced product development and accelerated insight generation. As part of this initiative, Glow is committing $100 million in hosting credits over three years to further support its users.
Glow Home Page
Glow Growth Program
Marc Chester
Marc Chester is an Account Director at Glow, a leading on-demand research platform that helps progressive brands make faster, better decisions through advanced survey technology. With over 20 years of market research and consumer insights expertise, Marc has built his career working with industry-leading organizations including Euromonitor International, Lightspeed GMI, and Toluna. At Glow, he works with clients, helping them capture real-time insights from over 110 million people worldwide, with a focus on delivering high-quality data up to 3x faster than traditional research methods.

Register for this session here

Beyond synthetic: The irreplaceable value of face-to-face data collection
2025-11-12 13:00 - 13:30
“In a world racing toward artificial data, what’s the real cost of losing human connection?”
Michael Pollock from StreetLife draws on 30+ years of face-to-face quantitative research to explore:

The Face-to-Face Evolution

“How quant face-to-face has transformed in 5 years”

The Niche Advantage

“Do specialists outperform generic approaches?”

Real vs. Synthetic

“What only human interaction provides”

Closing & Q&A

Michael Pollock
Michael is a Director of StreetLife, a leading UK-based fieldwork agency specialising in quantitative face-to-face market research. The company has operations in Bexleyheath, Kent, and Manchester, alongside regional hubs right across the UK. Since its establishment in 2011, StreetLife has provided UK and global companies with a wide range of fieldwork services, including exit interviews, central location tests, in-home interviewing, mystery shopping, and door-to-door and on-street interviews.
StreetLife
Register for this session here

The perfect AI partner to supercharge your research projects
2025-12-03 13:00 - 13:30
We welcome Motives.ai to this 30-min Lunch&Learn session.

Motives.ai brings the consumer to life through AI-moderated, video interviews – It is a project gamechanger in terms of speed, depth, breadth, value and client engagement, by optimizing flexibility in terms of regionality, timelines, sample size, analysis and insight on a video-based platform
In the session, the Motives team will talk you through the Motives.ai platform discuss the benefits, run through a live demo and field any questions.
More specifically….
Motives is the new way for brands to get in-depth consumer insight.
Powered by an AI qualitative researcher, you can use Motives to run entire qualitative projects or as a super-smart AI partner on the project. It can help you make projects faster, more scaleable and more affordable than traditional methods. Motives is there as your research partner for the entire research process, from brief generation and discussion guide development through to recruitment, fieldwork and in-depth, respondent-led analysis. Our expert AI works as your research partner – super fast, insightful and getting everything you need before your next meeting.
Our speakers
Sean Conley – Motives.ai founder and CEO

Founder & CEO – after spending years building and scaling AI products, and leading teams at Google, Dataiku, and Truelayer, Sean launched Motives. The Motives vision is to bring human researchers and the latest AI models together to deliver excellent qualitative insights.
John Jones

An insight specialist of over 30 years, working agency-side for Added Value Company (now Kantar), Informer Interactive Research, the Blinc Partneship and Firefish, client-side at the BBC, Levi Strauss Europe and ITV, plus creative strategy roles at St Lukes, Red Bee Media and Sky Creative. For the last 8 years, I have been running Fabric Insight and consulting for Motives. John is also an ICG member.
https://www.motives.ai/

Register for this session here

Powering Up Your Research in 2026
2026-01-14 13:00 - 13:30
How Independent Consultants Can Compete on Quality and Scale by partnering with InnovateMR+Ivy Exec

This session is designed specifically to support independent research consultants as they look ahead to 2026. We’ll explore how to strengthen your research offering by combining high-quality, verified samples with global reach and agile methodologies—without the infrastructure of a large agency. Topics include:

How independents can access hard-to-reach B2B, healthcare, and specialist audiences
What to look for in sample partners to ensure quality, verification, and credibility
Ways to scale projects globally while maintaining control and confidence in your data
How modern recruitment, profiling, and AI-driven quality checks reduce risk and rework
Practical approaches to delivering “agency-level” insight as an independent

Why members should attend
Independent consultants are under increasing pressure to deliver fast, credible, and globally relevant insights—often with limited time and resources. This session will show how the right sampling and research support can help you punch above your weight, protect your reputation, and future-proof your research offering in 2026 and beyond.
InnovateMR + Ivy Exec
Since the acquisition of Ivy Exec in January 2023, InnovateMR and Ivy Exec operate as a unified research solutions provider that bridges traditional quantitative sample access with deep qualitative expert insights. Together they offer:

End‑to‑End Research Capabilities: From broad quantitative sampling to targeted expert interviews and B2B insights. PR Newswire
Advanced Quality & Fraud Prevention Tools: Enhanced technologies like AI‑driven analytics and fraud detection to ensure data integrity. InnovateMR
Broader Market Reach: Expanded global reach across industries requiring detailed consumer and expert insights. InnovateMR

Summary:
InnovateMR is a market research technology powerhouse delivering fast, quality insights through advanced sampling and analytics, while Ivy Exec brings a large, vetted B2B expert network and career‑oriented content; together they offer integrated quantitative and qualitative research solutions for complex decision‑making needs.
OUR SPEAKERS
Mari Smith
Mari Smith- AVP, Client & Business Development, EMEA at InnovateMR + Ivy Exec
With 15 years in the market research industry, Mari Smith brings a unique blend of operational expertise and commercial acumen. Over the past four years, she has transitioned from an operational background to a commercial role, leveraging her deep industry knowledge to build and expand InnovateMR + Ivy Exec’s EU business. Mari has worked with various clients—including MR agencies, consultancies, private equity firms, end clients, and media agencies—across quantitative and qualitative methodologies. Her experience in streamlining operations, scaling business growth, and delivering client-focused solutions makes her a key driver of success at InnovateMR + Ivy Exec.
(84) Mari Suszka-Smith | LinkedIn
Monica Kaur
Monica Kaur – Client Manager, EMEA at InnovateMR + Ivy Exec
With over 15 years of experience in client and new business development within the market research industry, Monica Kaur specialises in onboarding new clients, developing client relationships, and driving revenue growth. At InnovateMR + Ivy Exec, Monica partners with agencies, consultancies and brands to provide both quantitative and qualitative solutions across fieldwork and full-service research studies.
Her specialties include consulting on quantitative and qualitative methodologies, within B2B, B2C and healthcare research, to drive organisational growth.
(84) Monica Kaur | LinkedIn
David Hickson
David Hickson – Client Director, EMEA at InnovateMR + Ivy Exec
With over 25 years of market research experience, David Hickson specializes in data integrity, panel management, and research technology. As Client Director for EMEA at InnovateMR + Ivy Exec, he partners with agencies and brands to refine their research strategies through robust sampling techniques, fraud detection measures, and AI-driven automation.
David has worked across B2B, B2C, and public sector research, developing methodologies that enhance data quality and operational efficiency. His expertise spans survey design, respondent engagement, and leveraging automation to maintain high standards and maximize value.
(84) David Hickson | LinkedIn
InnovateMR: Market Research & Consumer Insights | Survey Panels | InnovateMR
Ivy Exec: Market Research Recruitment for B2B | Ivy Exec

Register for this session here

More info about InnovateMR and Ivy Exec here.

Transform historical research data into compelling new stories
2026-02-25 13:00 - 13:30
In this session hosted by QuestionPro’s Senior Account Manger Oku Egho, you’ll learn how to add multiple surveys onto their intuitive data visualisation and charting platform, Business Intelligence. If you’re struggling with limited funds, why not utilise existing survey data and create engaging new infographics, splicing data to produce narratives that will cut-through to give your customers that competitive edge.
What you’ll learn

Create interactive Data Vis to help showcase data and tell engaging stories
Build dashboards from multiple surveys in minutes not hours
Utilise smart widgets and fully customisable dashboards to build baseline reports representative of your brand
Take advantage of our exclusive 20% discount for ICG members

Our Speaker – Oku Egho
Senior Account Manager, QuestionPro
A dynamic, accomplished customer-centric Account Manager who’s spent the past 5 years at QuestionPro helping researchers, independent consultants and enterprise clients excel in understanding their markets, making better informed decisions whilst addressing complex insight projects.

Register for this session here
Online Survey Software and Tools | QuestionPro
(5) Oku Egho | LinkedIn

Win More Projects With AI-Moderated Qual - And Get Paid For It
2026-03-11 13:00 - 13:30
This is a Lunch&Learn session with Tellet

In this session, Greg Burke from Tellet will show you exactly how AI-moderated qualitative research works in practice – from designing a discussion guide to analysing hundreds of in-depth conversations at once. You’ll see a live demo of the Tellet platform, hear how independent researchers and agencies are already using it to win new business, and learn how you can start including it in your own proposals.
He’ll also walk through our new referral scheme for ICG members.
About Tellet
Tellet is an AI-moderated qualitative research platform used by agencies, consultancies, and independent researchers worldwide. It lets you run hundreds of in-depth, conversational interviews simultaneously – giving you qualitative depth at quantitative scale, without needing a large team. For independents and small firms, that means you can take on bigger briefs, deliver faster, and offer something genuinely differentiated.
Greg Burke

Greg Burke is the CEO and co-founder of Tellet. Based in Amsterdam, he has spent the last three years building Tellet into a platform used by some of the world’s leading research agencies and brands, including Kantar, NielsenIQ, Vodafone, and KPMG. Greg is passionate about giving independent researchers access to the same tools the big agencies use.
The referral scheme
Tellet are introducing a referral arrangement for ICG members, valid throughout 2026. If you introduce a new client to Tellet and they go on to complete a qualifying project (minimum 100 participants), we’ll pay you a referral fee of €500 for the first project. For every subsequent qualifying project that client runs on Tellet during 2026, you’ll earn €250. There’s no ongoing commitment – just a straightforward way to earn from recommending a tool you already know works.

Register for this session here

Small But Mighty - Large Scale Reporting With Lean Resources
2026-03-25 15:00 - 15:30
In this case study Lunch&Learn, ICG Member Paul Carney of ClearCut Insights shares how he used automation – transforming what is traditionally a time-intensive reporting challenge into a streamlined, repeatable process with standout results.
For smaller companies and independent market researchers who are juggling delivery, analysis and client expectations, reporting often becomes the biggest bottleneck.
In this session, you’ll discover how automation can fundamentally supercharge the way PowerPoint and Google Slides reports are created – moving from arduous, manual slide building, to faster, more consistent, insight-led outputs, generated directly from original data sources.
Automation is not just about saving hours (though you absolutely will). It is about:

Eliminating manual errors and last-minute fixes
Reusing templates easily across markets, waves and data cuts/segments
Freeing up time for interpretation, recommendations and more analysis/insights
Delivering polished, scalable outputs in a fraction of the time without needing a larger team

If reporting is eating into your time, this session is for you.
We would love to have you join us.
Speakers:
Benjamin Rietti, CEO, E-Tabs
Benjamin Rietti is the CEO of E-Tabs. His innovative approach has seen the company provide reporting services and solutions to the MR industry for over 30 years. With over two decades of industry knowledge, Benjamin is a talented entrepreneur who recognises the integral role technology plays in market research. A doting family man, he enjoys spending time with his children and grandchildren and has a passion for skiing.
https://www.e-tabs.com/ linkedin.com/in/benjaminrietti
Paul Carney, Owner, ClearCut Insights
Paul has over 25 years of experience in designing, running and deploying multi-country segmentations into some of the world’s largest organisations. He has run Research International’s Marketing Science Centre, was Managing Director of Bonamy Finch, and most recently, was a board member of STRAT7, and a Partner in their Advisory team. Paul set up ClearCut in 2024 to work more closely with client teams on building and embedding strategic segmentations.
https://theicg.co.uk/member/paulclearcut-insights-com/
About E-Tabs:
E-Tabs has been providing award-winning, leading data visualization and reporting solutions to the market research industry for over 30 years. We help businesses all over the globe boost their productivity and engagement by making the process of producing their reports and visualizations quick, simple and cost effective.
E-Tabs – Global Report Automation Leaders

Register your place here

Focus groups without the friction (experience a live online focus group from both sides of the room)
2026-04-15 13:00 - 13:30
Experience a live online focus group from both sides of the room.
High Tech Development (HTD) is running a Lunch and Learn session as an online focus group within their flagship qual platform, HT Meet. HT Meet is not a meeting platform alternative. It is a qual research environment designed for insight teams who require simplicity, reliability and strong data protection.
You may join in this Lunch&Learn demo in one of two ways:

As a participant: Take part from the respondent’s view. 10 spots available. (No incentives or food, just good conversation 🙂 REGISTER AS A PARTICIPANT HERE (note we will email you the login a few days before)
As a client observer: Watch the group as clients do, interact privately through chat, submit questions to the moderator, and join a live debrief at the end. REGISTER AS AN OBSERVER HERE (note we will email you the login a few days before)

What we’ll explore:

What slows online focus groups down and how to remove that friction
How the observer backroom should feel when it’s built for research, not meetings
Managing privacy, translation and compliance without disrupting flow
What moderators really need in-session (and what they don’t)
How remote, mobile and facility research can connect in one ecosystem
Mobile UX
Breakout rooms, Lobby and Tech rooms

What sets HT Meet apart:

Purpose-built for qual: Designed for focus groups, IDIs, and client observation – not business meetings
True researcher backroom: Separate observer audio, private chat, timestamped markers and instant multilingual playback
Privacy & compliance by design: Automatic PII-redacted transcripts, GDPR/TCPA-ready workflows and IP watermarking
Global, multilingual research:Native multi-audio channels with live language switching for observers.
Zero friction:100% browser-based – no downloads, logins or IT hurdles
Unified ecosystem: Seamless integration with HT Mobile (UX & ethnography) and HT Facility (in-facility qual)
White-glove tech support: Sessions run end-to-end so moderators can focus on the conversation

About High Tech Development
High Tech Development has been building secure, purpose-built video streaming technology for qualitative research since 2015.
Our flagship platform, HighTech Suite™, supports in-person and online focus groups, IDIs, ethnography, UX studies, and global streaming, all built on a foundation of security, speed, and simplicity.
Our tools are designed specifically for Qual research workflows and offer advanced capabilities such as secure observer backrooms, real-time translation and multilingual audio channels, instant one-click participant access, blur and watermarking for IP protection, encrypted data transfer, and robust access controls.
HighTech Suite™ brings together purpose-built products that support qualitative research wherever insight is created:

HT Meet: Remote live focus groups and IDIs with instant access, secure client viewing, real-time translation, built-in research tools, and immediate recordings.
HT Mobile: Global mobile streaming and fieldwork capture that enables teams to stream from anywhere in the world to anywhere.
HT Facility: High-quality in-facility and hybrid streaming with multi-camera support, multilingual audio, and a secure observer backroom.
HT Ethno: Mobile ethnography and in-the-wild capture including video diaries, in-home sessions, picture-in-picture, online UX recording, and multi-device streaming with real-time translation.
HT Insights: AI-powered analysis with automated clip generation, summaries, and smart tagging.

Built to Wall Street-grade compliance standards (GDPR, SSAE 18, SSAE 23, TCPA), HighTech Suite™ delivers seamless streaming, multilingual collaboration, and AI-driven analysis for research teams worldwide, so teams can focus on insight, not logistics.
“When facility streaming failed in Germany, HT Mobile delivered a secure backup in minutes, streamed from a phone and saved the project” ICG memberJeff Deighton @ Insight-Engineers
Speaker: Tom Meyritz – Global Partnerships Director
Tom has been working on the commercial side of Insight for over 20 years, and has worked client side, agency side and supplier side. An enviable black book of end client contacts has helped agency partners win business with the likes of Diageo, Amazon, Coca-Cola – so if you need introducing to a new prospect that’s where Tom fits in.

Speaker: Andrei Sarbu – Founder & CEO of HighTech Development
Creator of HighTech Suite™ – the privacy-first platform for qualitative research.

Speaker: Belma Lugic – Engagement Consultant | Client Relationships, Communication & Growth
With many years of experience across client engagement, employee engagement and business development in the market research industry, Belma brings a practical, relationship-led approach that helps businesses build trust, loyalty and clear, consistent positioning.

Speaker: Vlad Climase-Catrava – Senior Client Success & Product Specialist
Vlad assists research teams and moderators with conducting seamless online and in-person studies that are both secure and engaging. He supports every aspect, from onboarding and moderator training to resolving any unforeseen issues during sessions.

REGISTER AS A PARTICIPANT HERE
REGISTER AS AN OBSERVER HERE
High Tech Development

AI for Depth, Not Just Speed: A Platform Built by Researchers, for Researchers
2026-05-01 13:00 - 13:30
Join us for this Pitch Perfect* with Alok Jain, founder of DoReveal, and also now an ICG member.
About DoReveal

Built by researchers, for researchers, DoReveal is an AI-assisted qualitative research platform designed with a craft-first mindset. It supports researchers in developing accurate, nuanced, and in-depth insights, rather than simply accelerating output. The platform reflects real research workflows, helping teams move from raw data to clear, well-structured, and evidence-based findings.
DoReveal is used by over 100 researchers, including independent practitioners, boutique agencies, and organisations such as Snap, Amazon, and Kantar. As one customer put it:
“It makes us more thorough. It makes us better and more competent.”
What You’ll Learn
This session will provide a practical walkthrough of the DoReveal platform, illustrating how qualitative researchers can move from raw interview data through structured analysis to report-ready outputs.

From interviews to insight
How to go from interview recordings to synthesized findings and report-ready outputs.
AI that supports depth, not shortcuts
Using AI to enhance critical thinking, not bypass it—keeping the researcher in control of interpretation.
Working with research frameworks
Applying structured analysis approaches to achieve rigor, clarity, and depth in qualitative work.
Researcher-first workflows
How DoReveal aligns with how qualitative research is actually conducted, rather than forcing rigid processes.
Transparent, project-based pricing
A practical look at affordability for small teams, with simple and predictable pricing.

Alok Jain

Alok Jain is a research professional with over 30 years’ experience and the Founder and CEO of DoReveal, an AI-powered synthesis platform designed specifically for qualitative researchers.
Prior to founding DoReveal, he led research, strategy, and design initiatives at organisations including the World Bank, BNP Paribas, Carfax, Capital One, and Centene Corporation.
Alok Jain | LinkedIn
Alok Jain, Author at The ICG
DoReveal – Transforming Research with AI-Powered Insights

Register for this session here
* Pitch Perfect is the new name for our Lunch&Learn programme

Collecting Qual in a Quant Environment
2026-05-13 13:00 - 13:30
Do you struggle to capture deep, qualitative insights within surveys that are primarily limited to quantitative, closed-ended questions?

Join Senior Account Manger Oku Egho and discover how to collect real-time video feedback in your research through QuestionPro’s VideoAI solution.
AI-driven emotion and sentiment analysis provides you with the flexibility to generate comprehensive reports and create snapshot views for instant insights.
Specifically, this session will show you how to gain;
● Authentic insights: capture ‘the why’ through tone, facial expressions, and natural language
● Unified workflow: add qualitative depth without switching tools or platforms
● Compelling Storytelling: share human stories and video clips that resonate with stakeholders more than charts alone
Register here

How to Run Online Qual Your Way - Not the Platform’s Way
2026-05-20 13:00 - 13:30
Join us as we host incling for this Pitch Perfect*

This session shows how to run online qual your way – fast, flexible and free from the constraints of rigid platforms. We’ll break down how to deliver quick‑turn studies, shape communities to fit your needs and run multi‑market work without losing depth or control.
You’ll learn:

What quick, flexible online qual looks like in the real world
How to adapt approaches to different clients, timelines and budgets
When to choose platform‑only, managed support or full‑service delivery
How AI‑supported moderation speeds things up while keeping the human touch
Practical examples of agile online qual that actually works

It’s a straight‑talking, practical session for researchers who want to work smarter, move faster and stay in control
About incling
incling is a qualitative research provider specialising in online communities and multi‑market online qual. Our platform is built for flexibility – from rapid pop‑ups to complex global programmes, and works in 27 languages with built‑in translation, transcription and AI‑supported moderation.
You can work with us in three ways:

Platform‑only when you want full control
Managed support when you want to stay hands‑on but need operational help
Full‑service qual when you want end‑to‑end delivery

Everything we build is designed to help researchers run online qual their way – fast, flexible and without compromise
Glen Tooke – Commercial Director

Glen is Commercial Director at incling, where he helps agencies and insight teams run fast, flexible online qual that fits the way they work. He specialises in shaping go‑to‑market strategy, elevating client engagement and building research programmes that balance speed, depth and operational clarity.
Before joining incling, Glen held senior commercial and insight roles across Consumer Edge, FDM, and more than a decade at Kantar – leading investment, financial services and fashion, insight and business development teams. His background spans business development, strategic consulting and client leadership, giving him a blend of commercial sharpness and research fluency
Across his career, Glen has helped brands, agencies and financial institutions make smarter decisions by combining strong narrative, rigorous insight and practical commercial thinking. At incling, he brings this experience to the world of online qual – helping teams design agile, researcher‑led approaches supported by modern tools, AI‑assisted moderation and multi‑market delivery.

Register for this session here
Glen Tooke | LinkedIn
incling – Online market research | Online Communities
*Pitch Perfect is the new name for Lunch&Learns

Beyond the Slide Deck: Why Dashboards are the Secret Weapon for Independent Consultants
2026-06-17 13:00 - 13:30
How to utilise dashboards to deliver more value, win back your time, and future-proof your consultancy (even when clients don’t ask for one).
We welcome DataTile to present this Pitch Perfect.
As an independent consultant, your expertise is your product, yet far too much of your time is likely swallowed by the manual “grunt work” of formatting slides and re-running tables. This webinar is about reclaiming that time. We will explore how moving beyond the static PowerPoint deck allows you to stop being a “supplier” and start being a strategic partner. By offering interactive, branded dashboards, you don’t just eliminate the headache of last-minute client requests for “one more cross-tab”—you deliver a high-end, digital asset that keeps your clients coming back. Join us to see how you can provide “big agency” sophistication and seamless data automation while keeping your business lean, agile, and significantly more profitable.
Session Structure

The PowerPoint Trap: Why static reports limit your earning potential.
The Hidden Demand: Why clients love dashboards once they see their own data in them + examples demonstration
A Live Demo: Transforming a dataset into an interactive environment in minutes.
The Solo Professional Package: An exclusive look at the new DataTile tier designed for ICG members.
Q&A

DataTile
DataTile is a specialised analytics and reporting hub designed to streamline everything that happens from the moment you close your fieldwork. For the independent consultant, it replaces a fragmented workflow of datasets, spreadsheets and slide decks with a single, professional environment. The platform empowers you to host large-scale datasets, perform sophisticated statistical tests—such as TURF or correspondence analysis—and instantly transform those results into interactive, client-ready dashboards.
The platform’s real value lies in automating the “heavy lifting” of data management. By utilising the integrated AI Text-Refiner for rapid open-ended coding and automated charting features, you can eliminate the hours usually wasted on manual data entry and slide formatting. This allows you to pivot from data processing to high-level strategic consultancy, delivering a digital output that rivals the sophisticated reporting of major global agencies.
Speakers
Svetlana Dosumova, Client Success Director

With a background rooted in psychology and over a decade of hands-on experience in market research and product management, Svetlana knows how to make data work for people. Her career includes senior positions at both market research agencies and on the client side.
Now serving as Client Success Director at DataTile, Svetlana is passionate about research operations and automation. Today, she focuses on helping research teams streamline their reporting and build intuitive dashboards, ensuring clients get the most practical value out of the DataTile platform.
Svetlana will be joined by ICG member Sumran Kaul.
Register for this session here – open to all

Citrus Analytics: Turn On Your Analytical Superpowers
2026-07-01 13:00 - 13:30
Please join us as we welcome Citrus Analytics to present this 30-min Pitch Perfect.

In this live demo, you’ll see Fusion — the AI-native platform for quantitative survey analysis — work through a real dataset from start to finished report.
What you’ll see:

A full end-to-end analysis run live — import, analysis plan, insights, visualisation, report
Advanced methods (including Relative Weight Analysis) executed in minutes, not hours
How Fusion finds patterns and insights a manual workflow would likely miss
Why Fusion uses real statistics and ML libraries — not a general-purpose LLM
How your data stays secure inside the platform throughout

Why attend:

You do quantitative research and spend too much time on the mechanics of analysis
You want to see AI applied to survey data in a rigorous, methodologically sound way — not a chatbot demo
You’re curious whether a 200–500% productivity gain is real. It is. Come see for yourself.

About Citrus Analytics
Citrus Analytics is the company behind Fusion — an AI-native platform built specifically for quantitative survey analysis. Founded by market research veterans and data scientists, Citrus was created to solve the problems analysts face every day: too little time, too many manual steps, and too many insights left undiscovered.
Fusion is built on real statistical methods, machine learning, and data visualization libraries — not a general-purpose LLM. It works with respondent-level raw data, covers 100+ analytical methods, and keeps your data secure inside the platform throughout. The result: a three-hour job done in 30 minutes, with more insights found and a finished report ready to share.
Citrus Analytics is backed by Opinion — Norway’s largest market research agency, with 35+ years of industry experience — which serves as both anchor client and industrial validator of the platform.
About the Presenter — Ole Petter Nyhaug
Ole Petter Nyhaug is CEO and co-founder of Citrus Analytics, the company behind Fusion. He has 25+ years of experience as an analyst, consultant, and entrepreneur in the market research industry — including a global business development role and two successful tech-driven research company exits. Ole Petter built Fusion together with Opinion to solve the problems he spent decades watching analysts struggle with: too little time, too many manual steps, and too many missed insights.

Ole Petter Nyhaug | LinkedIn
Register your place
