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DTSTART;TZID=Europe/London:20260513T130000
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SUMMARY:Collecting Qual in a Quant Environment
DESCRIPTION:Do you struggle to capture deep\, qualitative insights within surveys that are primarily limited to quantitative\, closed-ended questions?\n  \n \n  \nJoin Senior Account Manger Oku Egho and discover how to collect real-time video feedback in your research through QuestionPro’s VideoAI solution. \nAI-driven emotion and sentiment analysis provides you with the flexibility to generate comprehensive reports and create snapshot views for instant insights. \nSpecifically\, this session will show you how to gain; \n● Authentic insights: capture ‘the why’ through tone\, facial expressions\, and natural language\n● Unified workflow: add qualitative depth without switching tools or platforms\n● Compelling Storytelling: share human stories and video clips that resonate with stakeholders more than charts alone \nRegister here \n 
URL:https://theicg.co.uk/event/collecting-qual-in-a-quant-environment/
CATEGORIES:Lunch&Learn
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DTSTART;TZID=Europe/London:20260520T130000
DTEND;TZID=Europe/London:20260520T133000
DTSTAMP:20260930T044044
CREATED:20260420T170354Z
LAST-MODIFIED:20260420T170634Z
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SUMMARY:How to Run Online Qual Your Way - Not the Platform’s Way
DESCRIPTION:Join us as we host incling for this Pitch Perfect* \n \nThis session shows how to run online qual your way – fast\, flexible and free from the constraints of rigid platforms. We’ll break down how to deliver quick‑turn studies\, shape communities to fit your needs and run multi‑market work without losing depth or control. \nYou’ll learn:\n\nWhat quick\, flexible online qual looks like in the real world\nHow to adapt approaches to different clients\, timelines and budgets\nWhen to choose platform‑only\, managed support or full‑service delivery\nHow AI‑supported moderation speeds things up while keeping the human touch\nPractical examples of agile online qual that actually works\n\nIt’s a straight‑talking\, practical session for researchers who want to work smarter\, move faster and stay in control \nAbout incling \nincling is a qualitative research provider specialising in online communities and multi‑market online qual. Our platform is built for flexibility – from rapid pop‑ups to complex global programmes\, and works in 27 languages with built‑in translation\, transcription and AI‑supported moderation. \nYou can work with us in three ways: \n\nPlatform‑only when you want full control\nManaged support when you want to stay hands‑on but need operational help\nFull‑service qual when you want end‑to‑end delivery\n\nEverything we build is designed to help researchers run online qual their way – fast\, flexible and without compromise \nGlen Tooke – Commercial Director\n \nGlen is Commercial Director at incling\, where he helps agencies and insight teams run fast\, flexible online qual that fits the way they work. He specialises in shaping go‑to‑market strategy\, elevating client engagement and building research programmes that balance speed\, depth and operational clarity. \nBefore joining incling\, Glen held senior commercial and insight roles across Consumer Edge\, FDM\, and more than a decade at Kantar – leading investment\, financial services and fashion\, insight and business development teams. His background spans business development\, strategic consulting and client leadership\, giving him a blend of commercial sharpness and research fluency \nAcross his career\, Glen has helped brands\, agencies and financial institutions make smarter decisions by combining strong narrative\, rigorous insight and practical commercial thinking. At incling\, he brings this experience to the world of online qual – helping teams design agile\, researcher‑led approaches supported by modern tools\, AI‑assisted moderation and multi‑market delivery. \n  \nRegister for this session here\nGlen Tooke | LinkedIn \nincling – Online market research | Online Communities \n*Pitch Perfect is the new name for Lunch&Learns
URL:https://theicg.co.uk/event/how-to-run-online-qual-your-way-not-the-platforms-way/
CATEGORIES:Lunch&Learn
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DTSTART;TZID=Europe/London:20260617T130000
DTEND;TZID=Europe/London:20260617T133000
DTSTAMP:20260930T044044
CREATED:20260526T073807Z
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SUMMARY:Beyond the Slide Deck: Why Dashboards are the Secret Weapon for Independent Consultants
DESCRIPTION:How to utilise dashboards to deliver more value\, win back your time\, and future-proof your consultancy (even when clients don’t ask for one).\nWe welcome DataTile to present this Pitch Perfect.  \nAs an independent consultant\, your expertise is your product\, yet far too much of your time is likely swallowed by the manual “grunt work” of formatting slides and re-running tables. This webinar is about reclaiming that time. We will explore how moving beyond the static PowerPoint deck allows you to stop being a “supplier” and start being a strategic partner. By offering interactive\, branded dashboards\, you don’t just eliminate the headache of last-minute client requests for “one more cross-tab”—you deliver a high-end\, digital asset that keeps your clients coming back. Join us to see how you can provide “big agency” sophistication and seamless data automation while keeping your business lean\, agile\, and significantly more profitable. \nSession Structure \n\nThe PowerPoint Trap: Why static reports limit your earning potential.\nThe Hidden Demand: Why clients love dashboards once they see their own data in them + examples demonstration\nA Live Demo: Transforming a dataset into an interactive environment in minutes.\nThe Solo Professional Package: An exclusive look at the new DataTile tier designed for ICG members.\nQ&A\n\nDataTile \nDataTile is a specialised analytics and reporting hub designed to streamline everything that happens from the moment you close your fieldwork. For the independent consultant\, it replaces a fragmented workflow of datasets\, spreadsheets and slide decks with a single\, professional environment. The platform empowers you to host large-scale datasets\, perform sophisticated statistical tests—such as TURF or correspondence analysis—and instantly transform those results into interactive\, client-ready dashboards. \nThe platform’s real value lies in automating the “heavy lifting” of data management. By utilising the integrated AI Text-Refiner for rapid open-ended coding and automated charting features\, you can eliminate the hours usually wasted on manual data entry and slide formatting. This allows you to pivot from data processing to high-level strategic consultancy\, delivering a digital output that rivals the sophisticated reporting of major global agencies. \nSpeakers \nSvetlana Dosumova\, Client Success Director \n\nWith a background rooted in psychology and over a decade of hands-on experience in market research and product management\, Svetlana knows how to make data work for people. Her career includes senior positions at both market research agencies and on the client side. \nNow serving as Client Success Director at DataTile\, Svetlana is passionate about research operations and automation. Today\, she focuses on helping research teams streamline their reporting and build intuitive dashboards\, ensuring clients get the most practical value out of the DataTile platform. \nSvetlana will be joined by ICG member Sumran Kaul. \nRegister for this session here – open to all
URL:https://theicg.co.uk/event/beyond-the-slide-deck-why-dashboards-are-the-secret-weapon-for-independent-consultants/
CATEGORIES:Lunch&Learn
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DTSTART;TZID=Europe/London:20260701T130000
DTEND;TZID=Europe/London:20260701T133000
DTSTAMP:20260930T044044
CREATED:20260603T102150Z
LAST-MODIFIED:20260603T103014Z
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SUMMARY:Citrus Analytics: Turn On Your Analytical Superpowers
DESCRIPTION:  \nPlease join us as we welcome Citrus Analytics to present this 30-min Pitch Perfect.  \n  \nIn this live demo\, you’ll see Fusion — the AI-native platform for quantitative survey analysis — work through a real dataset from start to finished report. \nWhat you’ll see: \n\nA full end-to-end analysis run live — import\, analysis plan\, insights\, visualisation\, report\nAdvanced methods (including Relative Weight Analysis) executed in minutes\, not hours\nHow Fusion finds patterns and insights a manual workflow would likely miss\nWhy Fusion uses real statistics and ML libraries — not a general-purpose LLM\nHow your data stays secure inside the platform throughout\n\nWhy attend: \n\nYou do quantitative research and spend too much time on the mechanics of analysis\nYou want to see AI applied to survey data in a rigorous\, methodologically sound way — not a chatbot demo\nYou’re curious whether a 200–500% productivity gain is real. It is. Come see for yourself.\n\nAbout Citrus Analytics \nCitrus Analytics is the company behind Fusion — an AI-native platform built specifically for quantitative survey analysis. Founded by market research veterans and data scientists\, Citrus was created to solve the problems analysts face every day: too little time\, too many manual steps\, and too many insights left undiscovered. \nFusion is built on real statistical methods\, machine learning\, and data visualization libraries — not a general-purpose LLM. It works with respondent-level raw data\, covers 100+ analytical methods\, and keeps your data secure inside the platform throughout. The result: a three-hour job done in 30 minutes\, with more insights found and a finished report ready to share. \nCitrus Analytics is backed by Opinion — Norway’s largest market research agency\, with 35+ years of industry experience — which serves as both anchor client and industrial validator of the platform. \nAbout the Presenter — Ole Petter Nyhaug \nOle Petter Nyhaug is CEO and co-founder of Citrus Analytics\, the company behind Fusion. He has 25+ years of experience as an analyst\, consultant\, and entrepreneur in the market research industry — including a global business development role and two successful tech-driven research company exits. Ole Petter built Fusion together with Opinion to solve the problems he spent decades watching analysts struggle with: too little time\, too many manual steps\, and too many missed insights. \n  \nOle Petter Nyhaug | LinkedIn \nRegister your place 
URL:https://theicg.co.uk/event/citrus-analytics-turn-on-your-analytical-superpowers/
CATEGORIES:Lunch&Learn
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DTSTART;TZID=Europe/London:20260930T130000
DTEND;TZID=Europe/London:20260930T133000
DTSTAMP:20260930T044044
CREATED:20260909T162059Z
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SUMMARY:Why AI flattens qual data towards the average answer\, and what it takes to stop it
DESCRIPTION:We welcome Alex Charlton\, True Stories\, to this Pitch Perfect.  \n  \nAn LLM is a plausibility engine\, not a truth engine. It hands you the most convincing-sounding answer\, not necessarily the true one. Point it at your qual transcripts and it works from whatever it happens to surface – there is no stratified sampling across your dataset\, no language balancing stopping the Spanish groups being drowned out by the English ones. What comes back is the middle of the distribution\, fluently written\, with the odd\, difficult\, interesting participant quietly gone. \nEven qual tools that do promise stratified sampling\, simply place similar quotes in piles\, then label the piles. This is data summarisation\, not the analysis our clients pay us for. And then there’s the question of how we combine our own (human) intelligence with the artificial intelligence we’re working with. This is a minefield in and of itself. \nNone of this can be fixed by better prompting. The fix has to live in the architecture around the model. \nBy joining this session\, expect a working demonstration\, some lessons learnt along the way\, and a sharper set of questions to put to any vendor who tells you their tool “understands” your data. \nAlex Charlton \nAlex Charlton is founder and Managing Director of True Stories. He specialises in qual research and previously founded two London-based insight agencies\, Essential Research and Craft. Frustrated that the AI tools arriving in research were built by engineers who had never moderated a group\, he spent nearly two years building the alternative himself – writing the platform alongside AI rather than briefing a development team\, so that every architectural decision was made by someone who knows what good qual research looks like. True Stories launched in January 2026 and is now used by insight teams across four continents. He works from Medellín\, Colombia. \nTrue Stories \nTrue Stories is an AI-powered analysis platform for qualitative research. It was built by a career qual researcher\, and the design assumption throughout is that the researcher stays in charge: the platform does the reading\, the retrieval and the structured analysis\, and you lead the analysis\, assisted by AI. \nWhere other AI tools summarise data\, True Stories analyses: drawing on 200+ marketing\, consumer psychology and behavioural science frameworks to build a bespoke analysis pathway for each project. Analyses draw evenly across your data rather than sampling whatever the model finds most quotable\, work in your participants’ original language without translating the nuance out\, and carry confidence ratings. You can interrogate any output conversationally\, push on it\, then fold the conversation back into a revised analysis. Once analysis is complete\, your project reports are generated automatically and include: a written mini-report\, a story-driven debrief narrative\, and an editable PowerPoint deck. \nTrue Stories: Human Intelligence. Amplified. \n \nwww.truestories.earth \n  \nRegister for this event here
URL:https://theicg.co.uk/event/1-why-ai-flattens-qual-data-towards-the-average-answer-and-what-it-takes-to-stop-it/
CATEGORIES:ICG Event,Lunch&Learn
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