Getting Started: A Simple Guide to Conducting AI Interviews
2024-05-29 13:00 - 13:30 (Europe/London)
Join this 30-min Lunch&Learn with Greg Burke from Tellet
What will be covered:

The basic principles of setting up an AI-moderated interview
How Tellet’s, including Kantar, Mars and clients use the platform
When it is, and more importantly isn’t, appropriate to use AI to conduct interviews
Some of the lessons they have learned along the way

A bit about Tellet:

is a platform that uses AI to conduct and analyse consumer research interviews. Based in Amsterdam, the company has quickly become a trusted supplier to the likes of Kantar, Vodafone and Mars. Greg’s co-founders include CEO Merik te Grotenhuis who has worked in the world of research for 25 years, former BBC technologist Pim Verbij and design thinking specialist Luc Maas.
Greg Burke:

Greg Burke is the Co-founder and CCO of Tellet. Now based in Amsterdam, previously Greg worked as a journalist on UK radio reporting from places including Afghanistan, Iraq and Ethiopia before working as a producer for TV chef and campaigner Jamie Oliver where he worked closely with the insight teams to bring to life Jamie’s content, campaigns and products.
https://tellet.ai/
LinkedIn: https://nl.linkedin.com/company/trytellet

Register your place here

Your Shortcut from Raw Data Inputs to Dynamic Reports
2024-06-12 13:00 - 13:30
Please join this 30-min Lunch&Learn from DataTile (who are also ICG members).

DataTile is a cutting-edge survey analysis software conceived by a mathematician and data scientist. It is dedicated to streamlining the entire data processing work flow from raw data to meaningful insights. It serves the diverse roles of data processing, seamlessly integrating them in a comprehensive software suite that handles tasks ranging from data loading to crosstab and/or dashboard visualisation. It is designed for simplicity and efficiency and empowers users to transition effortlessly from raw data, including formats like SPSS or XLS
files to finding and sharing insights within hours.
Featuring a user friendly interface, the software is accessible for individuals without extensive training or technical expertise resulting in a smooth and intuitive experience.
DataTile is a new generation developed in the last decade. It has solved various research challenges:-

Secure login infra-structure for sharing data, crosstabs and dashboards
No black box, all data is calculated on the fly and NPS/KPI calculations can be viewed (given
rights)
Extensive functionality for tracking surveys including future proofing of reporting
Time saving
Beautiful reporting with extra illustrative charts over and above powerpoint.

Our Speakers:
Alex Maddox, Partner, Customer Success

One of the UK’s top research analysis professionals with a wealth of experience. She has spent
decades helping clients get extra value out of their survey data. Before DataTile Alex worked with syndicated surveys like TGI and media surveys such as PAMCO, RAJAR, Touchpoints helping clients find new and creative ways of understanding their audiences and deliver their insight and stories. She now helps clients bring this expertise to analysing ad hoc proprietary data and tracking surveys.
Alex Chilingaryan, Founder, Director

A mathematician, technical visionary, and social research entrepreneur, Alex relishes building world-class systems to change the way we work for the better.
With 20 years of hands-on experience in software development for scientific applications, data analysis, and integration, Alex also brings DataTile many years of experience in market research innovation and automation, as well as solutions that can revolutionise your business.
This event should be of particular interest and importance to any researchers working on quantitative tracking studies, brand health surveys, media audience trends, etc., and anyone working with crosstabs, cluster analyses and generating data visualisation.
Examples of other related Lunch&Learns
● ETabs: Charts from Heaven: A Must-See For Anyone Doing Quantitative Research
● QuestionPro: Lunch&Learn with QuestionPro (and 56 Degree Insight)
● Bolt Insights: Lunch&Learn with Bolt Insight
Register for this session here

Ensure your research is trustworthy and your processes efficient, an introduction to Ayda
2024-06-26 13:00 - 13:30
This 30-min Lunch&Learn session with Ayda will help you better understand Ayda’s suite of products with a deeper dive into Ayda Trust and Ayda Pay.

This is a must-attend for anyone who wants to make their research operations smoother and easier.
Ayda
Founded by ex-ICG member Shifra Cook in 2021, Ayda provides a suite of tools for a modern approach to Research Operations (ResOps), spanning recruitment and participant management through to incentivisation and fraud prevention.
More info about Ayda here
Our Speakers:
Letycia Bialle – Customer Success Manager (12) Letycia Bialle | LinkedIn
Shifra Cook – CEO and Founder of Ayda (12) Shifra Cook | LinkedIn
Register for this session here

B2B Research Myths
2024-07-31 13:00 - 13:30
This Lunch&Learn will be run by Internet Research Bureau – IRB

Join this 30-minute session to better understand:

Key B2B research myths/stereotypes and how IRB is addressing them. E.g., Myth #1 B2B respondents quality is too poor given the cost. We’ll show what extra quality measures IRB and other leading sample providers apply to maintain higher quality of b2b sample. And also show how we can be cost effective without sacrificing on quality and relevant for smaller consultancies
Some relevant case studies (inc. one run with an ICG member) and how they relate to your business: demonstrating capabilities, timings, targets we can reach etc.
Online and off-line B2B research we can help ICG members with.

This session is for any consultants interested in conducting primary B2B research (online, CATI, qual recruitment), sample only or full-service.
Our speakers:
Elena Speer, PhD European Sales Director at IRB

Elena is an industry veteran with 18 years of extensive experience in both B2B and B2C market research. She joined IRB from her previous roles at Ipsos and PureSpectrum, where she led significant business development efforts. Elena’s impressive background is also marked by her tenure as Strategic Planning Director at top advertising agencies such as BBDO, Leo Burnett, and Saatchi & Saatchi. She holds a PhD in Psycholinguistics and a bachelor degree in business administration.
elena.speer@irbureau.com
+44(0)7967790823
https://www.linkedin.com/in/elenaspeer/

Home

David Winter

David Winter has been MD Europe for IRB since 2020, having worked at Lightspeed and Kantar for eight years.
He has been developing IRB’s commercial footprint during that time, focusing on MRAs and smaller consultancies, who fit well with IRB’s flexible approach.
Together with Elena and other team members he promotes IRB’s panel and offline recruitment offering.
“We are now offering a full B2B recruitment and fieldwork service, for a wide range of quant and qual projects. I have been fortunate to have worked with many ICG members and very much look forward to the opportunity to meet you on 31st July”
David holds degrees in Theology and Law and is a sports enthusiast.
You can reach him at david.winter@irbureau.com , 07714 244686 or (16) David Winter | LinkedIn

Register for this session here

Discover how Crowdsourced Shopper Insight could generate additional revenue
2024-10-02 13:00 - 13:30
This Lunch&Learn will be presented by ICG members Robin Shuker and Gwen Deloux. Field Agent

What is Field Agent?
Field Agent delivers fast, accurate retail information and shopper insights so brands and retailers can identify key growth opportunities.
Our approach provides instant on-site visibility and feedback on the shoppers’ real experience which includes: –

The effectiveness of product stocking and display in-store (A1 tracking model)
Insights into how Shoppers make purchasing decisions and why? (Photos and Videos)
Assessment of product satisfaction, complemented by online retailer reviews

Why should you attend this Lunch&Learn?
Shopper research can be costly and time consuming, but it doesn’t have to be.
Discover how you could use the Field Agent mobile app and crowd of shoppers for your own in store research studies. Faster Cheaper Smarter.
Understand how you could use this methodology and some relevant case studies.
Field Agent will also be offering up to 10 attendees a free pilot study (10 Shopper Visits) and training on how to use the system.
Who’s the session for?
Anyone wanting to know more about crowdsourced shopper research and interested in having access to the Field Agent platform and mobile app or partnering with the UK Team.
Robin Shuker Managing Director
After a career in advertising in the UK and Sydney, Robin got into market research through online focus groups and communities, then did some good old-fashioned face-to-face and set up the Field Agent® Business in the UK 2020.
Robin is also a past Committee Member of the ICG.
Gwen Deloux (Director of Insight)
Gwen Deloux is a market researcher with over 20 years’ experience. After working client side for over 10 years with P&G, Gwen started her own consultancy working with GSK, P&G, Philips, Unilever, Historic Royal Palaces, Nestle among others. She has been partnering with Field Agent over 5 years and is now Director of Insight.

www.fieldagent.co.uk

Register for this session here

How to analyse tens of thousands of open ends and get quant insights from raw data fast!
2024-10-23 13:00 - 13:30
Join Ange Taylor, AddMaple (and also ICG member) who will show you how to save hours in analysis and how to spot relationships in your data that go beyond guess work, allowing you more strategic time to craft your insight stories!
ICG members Dan Young and Barbara Du Perron already use AddMaple – why don’t you join them?
More specifically, Ange will cover:

Text analysis using AI with themes quantified that you can segment and test for significance across the dataset
How to get a quick read of survey data without data wrangling (empty cells, multi-select – all the apply questions, etc)
How to pivot, cross tab and filter to go deeper with ease.

AddMaple
AddMaple is a quant and qual data analysis tool that uses a sophisticated stats engine to turn raw data into table and graph summaries with AI for analyzing open ends into themes, segments, sentiment, intent and more.
Ange Taylor

Ange has worked across industries, from fintech to GDS until she took the leap to build the data tool she always wanted! She’ll be speaking at IIEX AI about how AddMaple brought together 12 state-of-the-art sentiment models so you can compare their output on the same text, in one go. She lives in Slovenia with her family, and can be found hiking the Julian Alps regularly! Joking. She’s building an early stage bootstrapped startup and can simply be found, founding 🙂
Website: https://addmaple.com/
LinkedIn: https://www.linkedin.com/in/angemaple
YouTube: https://www.youtube.com/@addmaple
https://theicg.co.uk/member/angeaddmaple-com/
Register for this session here

Yasna.ai: Let AI Handle the Routine, So You Can Focus on Growth
2024-11-06 13:00 - 13:30 | https://zoom.us/j/91823795409
Freelance researchers, consultants, and small agencies are often limited in scaling their businesses due to the capacity of their workforces.
AI tools like Yasna.ai open up new opportunities for solo researchers and small teams by automating the research interviewing process without compromising on quality.
In the upcoming Lunch & Learn session, you’ll discover how to use an AI conversational agent to handle more projects, expand into new markets, and win clients — all without exceeding your working hours.
Yasna.ai
Yasna.ai is a platform for conversational research through automated interviewing. The AI moderator engages in one-on-one text chats with real respondents and then transforms the transcripts into meaningful summaries.
Tanya Berlina Client Success Director at Yasna.ai

With more than 15 years in qualitative research, both offline and online, Tanya has conducted hundreds (or thousands, who counts?) of IDIs, FGs, and communities. She has carried out ethnographies and multicultural studies with much enthusiasm and is an early adopter of AI technology in market research.
Website: https://yasna.ai/solution/for-research
LinkedIn: https://www.linkedin.com/company/yasna-ai/
Email: ask@yasna.ai
Register for this session here
Yasna – AI-powered Conversational Agent – The ICG

Introducing Benori: An easy and cost-effective way of accessing targeted data and insights to enable strategic decisions
2024-11-20 13:00 - 13:30
We will present Benori’s bespoke research solutions, capabilities (desk research, primary research and data modelling) and examples of how we support our clients in their projects. Particularly, we’d like to talk about how we work with advisory firms and independent consultants, providing them targeted data and insights to enable strategic decisions. We will also cover our flexible engagement models tailored to different client needs.
Why you should attend?
The session will showcase how Benori can act as an on-demand extension of your team, offering both the expertise and additional capacity you need in a flexible, cost-effective manner.
Benori’s services span a broad spectrum, including desk research, quantitative research, developing data assets (e.g. compiling and tracking poduct or pricing data) and building data visualizations (such as Power BI dashboards, infographics) across multiple industries.
They’ve already collaborated with several ICG members on various strategic projects, including market sizing, competitor benchmarking, and customer segmentation. This session will be a great opportunity to explore how their capabilities can complement and enhance your own work.
Benori has grown to a team of 125+ research professionals, having successfully delivered 700+ projects to 150+ clients spread globally. We’ve also worked with several ICG members (Liz Montgomery, Teresa Hadfield, Henrique Savelsberg, Heather Macleod, Riaz Marzban to name a few) on a range of different projects.
Speakers
Ashish Gupta (Founder and CEO)

Ashish is a visionary in the field of global knowledge services, he is credited with coining the term “Knowledge Process Outsourcing.” In his previous role, he co-founded Evalueserve and served as COO and Global Business Unit Head of Financial Services. In addition, Ashish is the Founder and Trustee of Ashoka University and Plaksha University.
Suchi Gupta (Director, UK)

Suchi brings over 15 years of expertise in strategy, business research, and analytics. She is known for her strength in building client relationships and solving complex challenges. Throughout her career, she has led global cross-functional teams, consistently delivering tailored solutions across diverse industries.
About Benori
Benori, is a bespoke research and analytics firm that provides actionable and cost-effective insights to clients across different industries. We have a global footprint with respect to client base and research coverage with multilingual capabilities. We work extensively with consulting firms – large ones as well as boutique firms and independent consultants.
We have a well-rounded research methodology comprising:

Desk research including public sources and paid databases

Primary research including qualitative interviews, FGDs and B2B surveys

Data Modelling covering market sizing models and financial analysis

Key areas where we can support:

Market Assessment including market size, growth forecast, emerging and disruptive trends

Competitive Landscape to benchmark companies on their size, offerings, financial and operational performance, geographic coverage and other parameters

Data Management and Design Solutions including data visualisation, dashboard development and design creatives

Sustainability-related Initiatives involving decarbonisation strategies, waste management and circular business models

Product Tracking including monitoring new product launches by competitors, claims analysis, trends analysis and regulatory tracking

Register for this Lunch&Learn here

Benori – Bespoke Research Solutions

Rethinking Sustainable Packaging in FMCG

AddMaple: Live Coding and Interactive Training Session
2024-12-04 13:00 - 13:30
Want to learn how to use an AI co-pilot to tag themes in bulk, refine responses, and capture nuance?

Curious about how AI can streamline your analysis of open-ended (or even closed) responses for specific research questions? Join Ange for a free, hands-on training session where everything is set up for you. Working with real-world data, on your own laptop, you’ll work with an AI co-pilot to tag responses for themes, sub-themes, sentiment, or other questions your clients would like you to look out for. Ange will show you how to guide the AI if you want to ask specific questions.

AddMaple
AddMaple is a quant and qual data analysis tool that uses a sophisticated stats engine to turn raw data into table and graph summaries with AI for analyzing open ends into themes, segments, sentiment, intent and more.
Ange Taylor

Ange has worked across industries, from fintech to GDS until she took the leap to build the data tool she always wanted! She’ll be speaking at IIEX AI about how AddMaple brought together 12 state-of-the-art sentiment models so you can compare their output on the same text, in one go. She lives in Slovenia with her family, and can be found hiking the Julian Alps regularly! Joking. She’s building an early stage bootstrapped startup and can simply be found, founding 🙂
Join Ange for another session on the 4th of December (1-1.30pm) where we’ll tackle live coding together in an interactive session and perhaps even interactive reports if we get time!
Register for this event here (deadline for registration is Friday 29 Nov)
More about AddMaple, and the discounts Ange is offering ICG members, is here
Website: https://addmaple.com/
LinkedIn: https://www.linkedin.com/in/angemaple
YouTube: https://www.youtube.com/@addmaple
https://theicg.co.uk/member/angeaddmaple-com/

B2B Insights, Simplified: LinkedIn-Verified Sampling for Small Businesses
2025-01-08 13:00 - 13:30
Discover how small businesses in insights can access affordable, expert network-quality B2B sample using Emporia’s LinkedIn-verified, programmatic platform.
This Lunch&Learn will explain why manual methods fall short and how a more automated approach ensures credibility, efficiency, and impactful research results. Learn how to leverage Emporia’s award-winning mrxCore platform for reliable data collection, reducing costs without compromising on quality.
A bit about Emporia
Emporia is a leading B2B research platform that delivers LinkedIn-verified respondents through a programmatic, scalable solution. The company’s approach reduces manual effort and improves data quality, allowing businesses to focus on insights that matter. By offering affordable, verified B2B sample, Emporia helps research agencies and independent consultants streamline their research with confidence.
Michael Hess

Michael Hess is the CEO and co-founder of Emporia Research. Prior to starting the company in 2020, Michael managed teams within global marketing at Marriott International and led large-scale database consolidation projects at Fortune 500 companies as an information systems consultant at Baker Tilly. Drawing from years of experience in both corporate and entrepreneurial settings, Michael brings a wealth of knowledge in leveraging innovative technology to improve data quality and research efficiency. Now leading Emporia, Michael is dedicated to helping businesses access high-quality, affordable insights to drive smarter business decisions.
www.emporiaresearch.com
Register for this session here

How to "level up" with larger agencies by using data quality
2025-01-22 13:00 - 13:30
This Lunch & Learn will outline the development of online research over the past 20 years, including how respondents are increasingly seen as a “commodity”. The advent of “faster and cheaper” has led to exchanges where respondents may go through numerous pre-screeners/ routers to qualify for a survey. Even if they qualify, they then get paid a minimum amount for their time in a questionnaire which still doesn’t always consider their experience. This poor respondent experience has led to inattentive answers and therefore poor-quality data.
HOWEVER, there is a chance for a micro business to “level up” with some larger agencies by highlighting the importance of data quality, even having a checklist within their proposal.
Norstat will share their checklist in this session.
Andrew O’Connell, UK Managing Director, UK

Andrew has spent nearly 20 years working in online research, including 6 years as the UK Managing Director of Dynata. He has seen how it has evolved in that time with some developments which have worked well and some which haven’t. Prior to this he has worked client side in research roles.
https://www.linkedin.com/in/andrew-o-connell-36167433/
Register for this here

Useful information to run successful projects in Germany
2025-02-12 13:00 - 13:30
We welcome quotapoint for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.

About quotapoint
quotapoint is a Germany based recruitment and data collection provider, with in-house recruitment from own panel, top-notch viewing facilities in Berlin, Frankfurt and Cologne, a dedicated PM team for digital qual, excellent project management, as well as moderation- and translation-services.
quotapoint have been supporting their clients with professional market research services for more than 25 years for;

Qualitative & Quantitative
F2F & Digital
Facility & In-home

As a boutique style company, quotapoint provides first class service for competitive rates and value for money. Every project and every client counts. Project success and client satisfaction is quotapoint’s priority.

Specifically, what will you gain from attending this session?
In this Lunch and Learn, you will get useful information to run successful projects in Germany.
International projects can become challenging if you do not have reliable research partners. In this Lunch and Learn they will show you what is important when selecting a local research partner, what is specific if you conduct research projects in Germany and what the main drivers are for project success.
Our Presenter: Stephan Schmid

This Lunch and Learn will be led by Stephan Schmid, Director and Member of Management Board of quotapoint.
Stephan has more than 20 years of industry experience in the areas of client and business development, sales and marketing as well as national and international project management – online & offline, qualitative & quantitative. After holding positions as Managing Director at Schmiedl Marktforschung / Schlesinger Group Germany (now Sago), and as Unit Director at Schöttmer Research HUB, he joined quotapoint in January 2024 as Director and Member of the Management Board.
Special deal for ICG members
We are happy offering all ICG members a discount of 10%* on the first project commissioned with us (*except incentives).
Further links
– Website: www.quotapoint.de
– Linkedin: https://www.linkedin.com/company/quotapoint-gmbh-teststudio-ffm/

Register for this session here

Social Media Listening for Independent Consultants: Turning Online Conversations into Actionable Insights
2025-02-26 13:00 - 13:30
YouScan is an easy-to-use social media listening platform. It employs AI to help researchers, analysts, and insights professionals uncover consumer opinions and gain quick market insights from millions of online conversations. YouScan helps analyze consumer sentiment, track brand mentions, and identify emerging market opportunities in real-time. With its intuitive dashboards and customizable reports, YouScan simplifies complex data, allowing consultants to deliver actionable insights to their clients faster.
A bit more about the YouScan:
YouScan is an award-winning, AI-powered social media listening platform trusted by leading brands and agencies worldwide.
YouScan provides researchers and analysts with real-time insights from millions of online conversations, delivering a comprehensive understanding of consumer opinions, industry trends, the competitive landscape, and emerging market opportunities.
With YouScan, insight professionals gain a deeper understanding of consumers:

What consumers say – YouScan’s powerful text analysis, featuring the GPT-powered Insights Copilot, simplifies understanding consumer opinions about brands, competitors, and events.
What they do – Advanced visual analysis capabilities identify how people interact with brands and products in real life, detecting brand logos, scenes, objects, and activities in social media images.
Who they are – Audience Insights reveal the demographics, interests, and occupations of people discussing brands and topics on social media.

YouScan equips researchers and analysts with the tools to uncover valuable consumer insights, explore untapped market opportunities, and make informed, data-driven decisions that drive measurable results for clients.
Alex Orap:

Alex Orap is the Founder and Chief Growth Officer of YouScan. He is a tech entrepreneur with a successful track record in Software as a Service (SaaS), consumer internet applications, business intelligence, and the telecommunications sector. In 2024, Alex was named among Top 5 Tech Innovators in social intelligence in The Social Intelligence Lab’s Insider 50 nomination.
Anna Yanko

Anna Yanko is the Global Brand Marketing Manager at YouScan, where she drives initiatives to enhance the company’s brand recognition and awareness in both Global and Ukrainian markets.
Register for this session here

Inex One - B2B Market research, simplified
2025-03-12 13:00 - 13:30
You know how expert network interviews and B2B surveys are a pain to coordinate?
Instead of endless email threads and opaque “credit” pricing, we’ve combined the power of 20+ expert networks and survey firms in one platform.
This lets you access all experts faster, pay-per-use, and without the donkey work.
We call it Inex One.
About the platform:
Inex One is a digital platform where market research professionals, investors, and strategy consultants engage the best expert networks and survey providers worldwide. Trusted by more than 7,500 clients globally, Inex One makes it easy and affordable to get B2B insights.
Max Friberg

Max Friberg is the CEO and co-founder of Inex One, the marketplace for expert networks and B2B survey providers.
In his previous career at McKinsey & Company, Max did extensive B2B market research, including commercial due diligence, competitive landscape mapping and voice-of-the-customer studies.
Max is a CEMS MIM graduate from the Stockholm School of Economics and Indian Institute of Management Calcutta (IIMC).
You are welcome to reach him on max@inex.one
www.inex.one
Max Friberg | LinkedIn
Register for this session here

AI powered qual analysis: getting to the insight without losing human touch
2025-05-14 13:00 - 13:30
Join Marco Rovagnati from Quallie Ai where he’ll cover the latest advancements in AI enabled insights, best practices for using AI in your work, challenges that many researchers face, and a short demo of Quallie.Ai.
Quallie AI

Quallie.Ai is a tool to analyse in-depth interviews and focus groups using AI, it’s designed to automate the tedious tasks enabling you to focus on the craft of insights generation.
Marco Rovagnati

Marco is a qualitative researcher specialising in strategic insights for innovation who worked for global brands like Diageo, Nike and HP. After years as an insights practitioner he built Quallie.Ai to solve for his most telling pain points while keeping the craft of the strategist intact.
Register here

https://quallie.ai/
https://www.linkedin.com/in/marcorovagnati/
https://www.linkedin.com/company/quallie-ai

Discover an integrated qual platform that streamlines projects for everyone
2025-05-21 13:00 - 13:30
Most qualitative research platforms have a learning curve, require you to operate in a sandbox, and are often expensive. You like Zoom, your respondents like Zoom. But what about situations when clients need to observe? Do you have to jump through hoops to prevent contamination between client and participants or pay a small fortune to provide virtual backroom to clients?
What we will cover during this lunch and learn session is a ‘how-to’ – how to use your existing tech stack with platforms that enhance capabilities, not just replace them.
Our thinking is simple. Zoom is a world leader in enterprise class online meeting SaaS. Why not have a qual research specific layer added on top of Zoom to turn it into an online qual research hub?
Flowres is not just about a ‘Virtual Backroom’. Flowres has analysis layer that is well appreciated by researchers worldwide.
Why should you attend:
Discover how independent insight consultants can leverage tools like flowres.io to utilize the video capabilities of your Zoom or Teams subscription and streamline your online qual research without paying ‘bloated’ platform costs.
About flowres.io:
Flowres is the all-in-one qual research platform built by researchers, for researchers.
It seamlessly integrates with Zoom, Teams & Meet — no new logins needed for participants or clients. Includes a dedicated observer backroom, automated transcriptions, AI-assisted analysis, and real-time moment capture. flowres helps independents work smarter, deliver faster, and scale insight with confidence.
About the presenters:
Jiten Madia (https://www.linkedin.com/in/jitenmadia/) (Founder & CEO)

Qualitative researcher at heart, Jiten has been a practitioner of qualitative research for 6 years early in his career. Jiten has spent time on both client and agency side working with consumer insights in different capacities.
Maniish Karve (https://www.linkedin.com/in/maniishkarve)

Maniish has extensive experience in running market research operations at scale for some of the largest agencies in the world. He has also been a data analytics practitioner on the latter part of his career.
Privacy you can trust
Flowres is GDPR-compliant, ISO 27001 certified, and aligned with MRS and ESOMAR standards. Your data stays within a secure, walled garden—never used for model training. We’ve signed data processor agreements with leading LLMs to ensure maximum confidentiality.
Exclusive for ICG members
Get preferred access, hands-on support, and a 20% discount on monthly subscription.
Start your free pilot: Register here – https://flowres.io/signup
Connect with us: hello@flowres.io
Further reading/viewing
Case Studies:

Speedy response to fast turn-around report using flowres, by Elizabeth Kasumi

https://youtu.be/-j1tNt8DuiM?si=KnJtVANW-BSb-O81
2. Driving cost efficiency in Online Qual fieldwork
https://flowres.io/blog/driving-72-percent-cost-efficiency-in-online-qualitative-fieldwork
Testimonial:
NRGMR: why Shannon adopted flowres, and the impact of flowres on NRGMR’s online qualitative workflow – https://youtu.be/ESVGkTb_Dno?si=ZJZDa3Gh45bvPw_u
Register for this session today

AI made easy: helping small teams make a big impact
2025-05-22 13:00 - 13:30
Grab your lunch and join us for a fast-paced, insight-packed session designed just for independent market research consultants, from Bilendi – end-to-end experts in both qual and quant.

Unlock the next level of what you already do best. We will introduce you to BARI, our AI qual assistant, and show you how together, you can:

Launch projects faster
Work smarter with automated scripting, moderation, analysis & PowerPoint reports
Tap into large sample sizes for results you can confidently generalise #quantifiedqual
Extend your capabilities – not your overhead
Give you back space for creative, strategic thinking

We’ll also share case studies showing how independent consultants like you are delivering boardroom-ready insights without scaling their teams.

About Bilendi and the Discuss Platform:

One-stop-shop: Quant and qual expertise, with online access panels, online quant, an online qual platform, recruitment, incentives, and analysis — all under one roof
AI-powered efficiency: From scripting to moderation to final deliverables, get more done, faster
Online Qual platform: designed for your one-to-one and collaborative online communities, with end-to-end AI for speed, depth – and even breadth!
Your Partner All Around the World: Local teams, multilingual capabilities, and seamless market coordination
Designed for you: We regularly support independent consultants and small teams with right tools, expertise, and flexibility.

Speakers:
Melissa Short

Melissa is a skilled qualitative researcher who leads full-service projects for Bilendi’s clients in France. She is currently dedicated to enhancing the Bilendi Discuss platform, ensuring it meets the evolving needs of qualitative researchers in today’s market.
Anthony Brodbin

Anthony is focused on the sales side of Bilendi, specialising in the Qualitative offering. He has extensive experience in aligning technology with research needs, having worked for platforms like Recollective, Zappi, and Forsta. He is dedicated to helping clients unlock the full potential of Bilendi Discuss and its advanced AI features.

Register for this session here

Why AI can be your saviour, not your successor
2025-07-09 13:00 - 13:30
Our industry sometimes feels overwhelmed with the amount of AI tools bursting onto the market promising to do what we have spent our lifetime perfecting for a fraction of the speed and price. We can be suspicious, cynical and a little bit terrified, or accepting, positive and excited. Or often both at the same time. This session seeks to look at how we worked within both those mindets and shows how we think AI Powered Qual will never replace us, but how it can completely enhance what we do, making us more competitive, able to take on bigger projects and liberate our time to focus on the strategic thinking our clients really pay us for.
Welcome to QualifyAI

Spun out of Firefish, we’re not ResTech mercenaries seeking to obsolete you (and us!) but taking a qual heritage built over 25 years and redeploying it in an AI world. We’ll show how using our platform is opening up new revenue opportunities for Qualitative research, reopening people’s eyes to the power of qualitative research, leading to incremental revenues and an appreciation for Qual by clients who simply don’t have the time or budgets to include Qual in its everyday decision making.
We’ll give you a tour of the platform and its use cases, and leave you with a sense of how you can take advantage of it to power your qualitative future, just as it is helping to transform Firefish, allowing our people to focus on our clients, to do bigger, more complex projects and opening up budget for more deeply human activities.
And we’d like to have a bit of a debate about AI, qual and the future too while we are at it.
The Speakers
Jem Fawcus

Jem has spent the last twenty five years building a world class qualitative research agency that has excelled in understanding humans to deliver insight that has helped clients create compelling communications to drive brand growth.
Richard Owen

Richard’s career has been rooted in innovation from the early days on the transition to online research, to building and selling mobile applications, to consultancy on transformation and now to the application of AI in research.
www.qualifyai.co
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Turn Raw Survey Data into Visual Story Dashboards—Narrated by Researchers
2025-07-23 13:00 - 13:30
A Lunch&Learn session with ICG member Ange Taylor, AddMaple
Most insights land in tables clients can’t explore – the endless scroll. PowerPoint slides are polished, but can’t be explored. Follow-up requests keep coming: “Can we see this by region? Gender? Just new customers?” Meanwhile, researchers rarely get credit for the insights that drive awards and impact 😔.
Imagine this instead:
Researchers leap from raw survey data to a story dashboard – charts, qual themes, key drivers, stats, and tables, empowered with automated key driver analysis as they explore and craft the data story. You save remarkable charts while you explore and ask our AI agent what is unexpected or interesting and have it help you add charts and text to the story dashboard you can edit. You dear researcher record short videos, for specific pages, to add richness. Once story dashboards are delivered, they enable clients to learn from your framing but can also ask their own questions, and make their own cuts. A dashboard that’s explorable, beautiful, and puts your voice at the centre – even after handover.
What you’ll learn:
Ange will demo this using raw ICG Census data—showing how to build dashboards that let researchers guide the narrative, add meaning with images or short video, and highlight what matters most. With thanks to Ramona, Nadia, Arthur, and the Census team.
AI – isn’t this a threat and a hallucination risk?
AddMaple uses AI to accelerate what can be sped up – coding open ends and surfacing the remarkable patterns that AddMaple’s proprietary stats engine found through programmatic sequential testing. A tag team between a powerful stats engine and AI – this keeps our AI features in check.

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Next-Gen Qual Research: How VisionsLive Delivers Deeper Insights with Less Effort
2025-07-30 13:00 - 13:30
Join us for a dynamic Lunch & Learn session where we’ll introduce VisionsLive, a leading online platform purpose-built for qualitative research.
From online focus groups to in-depth interviews and bulletin boards, VisionsLive offers a seamless, intuitive experience for moderators and participants alike. Discover how our advanced video technology, AI-powered reporting features, and 24/7 support help you run smoother sessions and uncover richer insights. With optional full-service support, including recruitment and moderation, VisionsLive empowers researchers to deliver high-quality outcomes efficiently and with confidence.
Whether you’re an independent consultant or part of a larger agency team, this session will show you how to streamline your workflow and enhance your qualitative research.
Nikki Baines

Nikki Baines is a Business Development Manager at VisionsLive and has spent the past four and a half years supporting researchers in delivering exceptional qualitative studies online. In that time, she has helped clients successfully run hundreds of projects, ranging from small exploratory groups to large-scale international studies, across a wide variety of sectors. Known for her hands-on, proactive approach, Nikki goes above and beyond to ensure every project runs smoothly, no matter the size or complexity. With her in-depth knowledge of the VisionsLive platform and a genuine passion for helping clients succeed, Nikki is a trusted partner to agencies and brands around the world.
nikki.baines@visionslive.com

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Effortless Rewards: Smarter Gifting for Happier Participants
2025-08-20 13:00 - 13:30
Welcoming Totally Gifts for this half-hour session

What You’ll Learn
In this half-hour session, you’ll discover how our platform simplifies participant rewards while delivering a seamless, engaging experience for recipients. Whether it’s prepaid cards, a wide selection of market leading gift vouchers, or even BACS payments—we handle it all through a single, easy-to-use code and delivery portal.
At Totally Gifts, we go beyond being just a provider; we strive to be a trusted partner in your projects. Our solution helps you streamline reward management while ensuring a frictionless experience for participants.
About Totally Gifts
Totally Gifts is built on deep industry expertise and years of hands-on experience. Purpose-built for the B2B market, our platform is designed to support organisations of all sizes in delivering a wide range of rewards, effortlessly.
From selection to delivery, our curated, full-service approach takes the complexity out of rewards, so you can focus on what you do best, while we handle the rest.
Meet the Speaker: Peter Bennett
Sales Director, Totally Gifts

Peter brings over 10 years of experience in the rewards, recognition, and loyalty space. Having worked both client-side and agency-side, he’s led high-impact projects for global blue-chip clients.
Since joining Totally Gifts over two years ago, Peter has spearheaded the Client Solutions strategy, successfully delivering multimillion-pound, multi-continent reward programs. His expertise, coupled with our agile in-house tech and client-first approach, enables us to deliver exactly what our clients need, when they need it.
Register for this session (open to non-members)

Thriving in the Strategy Swamp (as an Independent)
2025-09-17 13:00 - 13:30
This Lunch&Learn is presented by Quallie.Ai (we welcome them back again – their first Lunch&Learn recording can be found here

Ed Mehmed (former MD at What If, Butterfly, and Accenture) shares what it takes to thrive in today’s independent consulting world.
Drawing on his journey from boutique to big consultancy to independent consultant, he’ll share real world stories and tips for finding the work that matters to you.
He’ll be joined by Marco Rovagnati, Co-Founder of Quallie.Ai.
They’ll also explore how tools like Quallie.Ai help independents stay fast, sharp, and close to the craft, making the right kind of work easier to land.
Register for this session here

AI-moderated voice interviews: friend, foe or future of Qual?
2025-10-01 13:00 - 13:30
Come and hear more about Glaut, an AI-powered customer research software for large-scale customer research projects. We support quant researchers uncover qualitative insights traditional surveys miss through voice-based, AI-moderated interviews (“AIMI”), which combine the efficiency of a survey with the depth of a 1-to-1 interview. Glaut is able to interview thousands of respondents simultaneously (customers, employees, patients), in +50 languages.
Glaut thrives at the intersection of artificial intelligence, marketing, and human psychology, blending these fields to deliver deeper, more meaningful insights.
Matteo Cera – Glaut Founder

I am a builder and Glaut is the third company I created in the past 15 years. https://www.linkedin.com/in/matteocera/

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The Glow Effect: Growing Your Business
2025-10-29 13:00 - 13:30
This Lunch&Learn will provide you with an introduction to Glow, a comprehensive research solution designed for teams in marketing, brand strategy, product development, or agency services that need to quickly validate ideas and make data-backed decisions. You’ll also hear more about their Growth Program, giving you additional benefits through your ICG Membership.
A bit about Glow
Glow offers a smarter, faster way to gain reliable consumer insights without requiring a full research team or complex tools. It’s a comprehensive research solution designed for teams in marketing, brand strategy, product development, or agency services that need to quickly validate ideas and make data-backed decisions. The platform helps users collect feedback from global panels, analyze data with built-in analytics and real-time dashboards, visualize insights in branded reports, and act on results faster with tools for decision-making, storytelling, and strategy.
Glow’s Growth Program is designed to help businesses grow by utilizing their advanced tech platform, which simplifies and broadens access to research. The platform excels at capturing real-time feedback from individuals in their natural context, leading to enhanced product development and accelerated insight generation. As part of this initiative, Glow is committing $100 million in hosting credits over three years to further support its users.
Glow Home Page
Glow Growth Program
Marc Chester
Marc Chester is an Account Director at Glow, a leading on-demand research platform that helps progressive brands make faster, better decisions through advanced survey technology. With over 20 years of market research and consumer insights expertise, Marc has built his career working with industry-leading organizations including Euromonitor International, Lightspeed GMI, and Toluna. At Glow, he works with clients, helping them capture real-time insights from over 110 million people worldwide, with a focus on delivering high-quality data up to 3x faster than traditional research methods.

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Beyond synthetic: The irreplaceable value of face-to-face data collection
2025-11-12 13:00 - 13:30
“In a world racing toward artificial data, what’s the real cost of losing human connection?”
Michael Pollock from StreetLife draws on 30+ years of face-to-face quantitative research to explore:

The Face-to-Face Evolution

“How quant face-to-face has transformed in 5 years”

The Niche Advantage

“Do specialists outperform generic approaches?”

Real vs. Synthetic

“What only human interaction provides”

Closing & Q&A

Michael Pollock
Michael is a Director of StreetLife, a leading UK-based fieldwork agency specialising in quantitative face-to-face market research. The company has operations in Bexleyheath, Kent, and Manchester, alongside regional hubs right across the UK. Since its establishment in 2011, StreetLife has provided UK and global companies with a wide range of fieldwork services, including exit interviews, central location tests, in-home interviewing, mystery shopping, and door-to-door and on-street interviews.
StreetLife
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The perfect AI partner to supercharge your research projects
2025-12-03 13:00 - 13:30
We welcome Motives.ai to this 30-min Lunch&Learn session.

Motives.ai brings the consumer to life through AI-moderated, video interviews – It is a project gamechanger in terms of speed, depth, breadth, value and client engagement, by optimizing flexibility in terms of regionality, timelines, sample size, analysis and insight on a video-based platform
In the session, the Motives team will talk you through the Motives.ai platform discuss the benefits, run through a live demo and field any questions.
More specifically….
Motives is the new way for brands to get in-depth consumer insight.
Powered by an AI qualitative researcher, you can use Motives to run entire qualitative projects or as a super-smart AI partner on the project. It can help you make projects faster, more scaleable and more affordable than traditional methods. Motives is there as your research partner for the entire research process, from brief generation and discussion guide development through to recruitment, fieldwork and in-depth, respondent-led analysis. Our expert AI works as your research partner – super fast, insightful and getting everything you need before your next meeting.
Our speakers
Sean Conley – Motives.ai founder and CEO

Founder & CEO – after spending years building and scaling AI products, and leading teams at Google, Dataiku, and Truelayer, Sean launched Motives. The Motives vision is to bring human researchers and the latest AI models together to deliver excellent qualitative insights.
John Jones

An insight specialist of over 30 years, working agency-side for Added Value Company (now Kantar), Informer Interactive Research, the Blinc Partneship and Firefish, client-side at the BBC, Levi Strauss Europe and ITV, plus creative strategy roles at St Lukes, Red Bee Media and Sky Creative. For the last 8 years, I have been running Fabric Insight and consulting for Motives. John is also an ICG member.
https://www.motives.ai/

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Powering Up Your Research in 2026
2026-01-14 13:00 - 13:30
How Independent Consultants Can Compete on Quality and Scale by partnering with InnovateMR+Ivy Exec

This session is designed specifically to support independent research consultants as they look ahead to 2026. We’ll explore how to strengthen your research offering by combining high-quality, verified samples with global reach and agile methodologies—without the infrastructure of a large agency. Topics include:

How independents can access hard-to-reach B2B, healthcare, and specialist audiences
What to look for in sample partners to ensure quality, verification, and credibility
Ways to scale projects globally while maintaining control and confidence in your data
How modern recruitment, profiling, and AI-driven quality checks reduce risk and rework
Practical approaches to delivering “agency-level” insight as an independent

Why members should attend
Independent consultants are under increasing pressure to deliver fast, credible, and globally relevant insights—often with limited time and resources. This session will show how the right sampling and research support can help you punch above your weight, protect your reputation, and future-proof your research offering in 2026 and beyond.
InnovateMR + Ivy Exec
Since the acquisition of Ivy Exec in January 2023, InnovateMR and Ivy Exec operate as a unified research solutions provider that bridges traditional quantitative sample access with deep qualitative expert insights. Together they offer:

End‑to‑End Research Capabilities: From broad quantitative sampling to targeted expert interviews and B2B insights. PR Newswire
Advanced Quality & Fraud Prevention Tools: Enhanced technologies like AI‑driven analytics and fraud detection to ensure data integrity. InnovateMR
Broader Market Reach: Expanded global reach across industries requiring detailed consumer and expert insights. InnovateMR

Summary:
InnovateMR is a market research technology powerhouse delivering fast, quality insights through advanced sampling and analytics, while Ivy Exec brings a large, vetted B2B expert network and career‑oriented content; together they offer integrated quantitative and qualitative research solutions for complex decision‑making needs.
OUR SPEAKERS
Mari Smith
Mari Smith- AVP, Client & Business Development, EMEA at InnovateMR + Ivy Exec
With 15 years in the market research industry, Mari Smith brings a unique blend of operational expertise and commercial acumen. Over the past four years, she has transitioned from an operational background to a commercial role, leveraging her deep industry knowledge to build and expand InnovateMR + Ivy Exec’s EU business. Mari has worked with various clients—including MR agencies, consultancies, private equity firms, end clients, and media agencies—across quantitative and qualitative methodologies. Her experience in streamlining operations, scaling business growth, and delivering client-focused solutions makes her a key driver of success at InnovateMR + Ivy Exec.
(84) Mari Suszka-Smith | LinkedIn
Monica Kaur
Monica Kaur – Client Manager, EMEA at InnovateMR + Ivy Exec
With over 15 years of experience in client and new business development within the market research industry, Monica Kaur specialises in onboarding new clients, developing client relationships, and driving revenue growth. At InnovateMR + Ivy Exec, Monica partners with agencies, consultancies and brands to provide both quantitative and qualitative solutions across fieldwork and full-service research studies.
Her specialties include consulting on quantitative and qualitative methodologies, within B2B, B2C and healthcare research, to drive organisational growth.
(84) Monica Kaur | LinkedIn
David Hickson
David Hickson – Client Director, EMEA at InnovateMR + Ivy Exec
With over 25 years of market research experience, David Hickson specializes in data integrity, panel management, and research technology. As Client Director for EMEA at InnovateMR + Ivy Exec, he partners with agencies and brands to refine their research strategies through robust sampling techniques, fraud detection measures, and AI-driven automation.
David has worked across B2B, B2C, and public sector research, developing methodologies that enhance data quality and operational efficiency. His expertise spans survey design, respondent engagement, and leveraging automation to maintain high standards and maximize value.
(84) David Hickson | LinkedIn
InnovateMR: Market Research & Consumer Insights | Survey Panels | InnovateMR
Ivy Exec: Market Research Recruitment for B2B | Ivy Exec

Register for this session here

More info about InnovateMR and Ivy Exec here.

Transform historical research data into compelling new stories
2026-02-25 13:00 - 13:30
In this session hosted by QuestionPro’s Senior Account Manger Oku Egho, you’ll learn how to add multiple surveys onto their intuitive data visualisation and charting platform, Business Intelligence. If you’re struggling with limited funds, why not utilise existing survey data and create engaging new infographics, splicing data to produce narratives that will cut-through to give your customers that competitive edge.
What you’ll learn

Create interactive Data Vis to help showcase data and tell engaging stories
Build dashboards from multiple surveys in minutes not hours
Utilise smart widgets and fully customisable dashboards to build baseline reports representative of your brand
Take advantage of our exclusive 20% discount for ICG members

Our Speaker – Oku Egho
Senior Account Manager, QuestionPro
A dynamic, accomplished customer-centric Account Manager who’s spent the past 5 years at QuestionPro helping researchers, independent consultants and enterprise clients excel in understanding their markets, making better informed decisions whilst addressing complex insight projects.

Register for this session here
Online Survey Software and Tools | QuestionPro
(5) Oku Egho | LinkedIn

Win More Projects With AI-Moderated Qual - And Get Paid For It
2026-03-11 13:00 - 13:30
This is a Lunch&Learn session with Tellet

In this session, Greg Burke from Tellet will show you exactly how AI-moderated qualitative research works in practice – from designing a discussion guide to analysing hundreds of in-depth conversations at once. You’ll see a live demo of the Tellet platform, hear how independent researchers and agencies are already using it to win new business, and learn how you can start including it in your own proposals.
He’ll also walk through our new referral scheme for ICG members.
About Tellet
Tellet is an AI-moderated qualitative research platform used by agencies, consultancies, and independent researchers worldwide. It lets you run hundreds of in-depth, conversational interviews simultaneously – giving you qualitative depth at quantitative scale, without needing a large team. For independents and small firms, that means you can take on bigger briefs, deliver faster, and offer something genuinely differentiated.
Greg Burke

Greg Burke is the CEO and co-founder of Tellet. Based in Amsterdam, he has spent the last three years building Tellet into a platform used by some of the world’s leading research agencies and brands, including Kantar, NielsenIQ, Vodafone, and KPMG. Greg is passionate about giving independent researchers access to the same tools the big agencies use.
The referral scheme
Tellet are introducing a referral arrangement for ICG members, valid throughout 2026. If you introduce a new client to Tellet and they go on to complete a qualifying project (minimum 100 participants), we’ll pay you a referral fee of €500 for the first project. For every subsequent qualifying project that client runs on Tellet during 2026, you’ll earn €250. There’s no ongoing commitment – just a straightforward way to earn from recommending a tool you already know works.

Register for this session here

Small But Mighty - Large Scale Reporting With Lean Resources
2026-03-25 15:00 - 15:30
In this case study Lunch&Learn, ICG Member Paul Carney of ClearCut Insights shares how he used automation – transforming what is traditionally a time-intensive reporting challenge into a streamlined, repeatable process with standout results.
For smaller companies and independent market researchers who are juggling delivery, analysis and client expectations, reporting often becomes the biggest bottleneck.
In this session, you’ll discover how automation can fundamentally supercharge the way PowerPoint and Google Slides reports are created – moving from arduous, manual slide building, to faster, more consistent, insight-led outputs, generated directly from original data sources.
Automation is not just about saving hours (though you absolutely will). It is about:

Eliminating manual errors and last-minute fixes
Reusing templates easily across markets, waves and data cuts/segments
Freeing up time for interpretation, recommendations and more analysis/insights
Delivering polished, scalable outputs in a fraction of the time without needing a larger team

If reporting is eating into your time, this session is for you.
We would love to have you join us.
Speakers:
Benjamin Rietti, CEO, E-Tabs
Benjamin Rietti is the CEO of E-Tabs. His innovative approach has seen the company provide reporting services and solutions to the MR industry for over 30 years. With over two decades of industry knowledge, Benjamin is a talented entrepreneur who recognises the integral role technology plays in market research. A doting family man, he enjoys spending time with his children and grandchildren and has a passion for skiing.
https://www.e-tabs.com/ linkedin.com/in/benjaminrietti
Paul Carney, Owner, ClearCut Insights
Paul has over 25 years of experience in designing, running and deploying multi-country segmentations into some of the world’s largest organisations. He has run Research International’s Marketing Science Centre, was Managing Director of Bonamy Finch, and most recently, was a board member of STRAT7, and a Partner in their Advisory team. Paul set up ClearCut in 2024 to work more closely with client teams on building and embedding strategic segmentations.
https://theicg.co.uk/member/paulclearcut-insights-com/
About E-Tabs:
E-Tabs has been providing award-winning, leading data visualization and reporting solutions to the market research industry for over 30 years. We help businesses all over the globe boost their productivity and engagement by making the process of producing their reports and visualizations quick, simple and cost effective.
E-Tabs – Global Report Automation Leaders

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