The ICG

AI for Depth, Not Just Speed: A Platform Built by Researchers, for Researchers
2026-05-01 13:00 - 13:30 (Europe/London)
Join us for this Pitch Perfect* with Alok Jain, founder of DoReveal, and also now an ICG member.
About DoReveal

Built by researchers, for researchers, DoReveal is an AI-assisted qualitative research platform designed with a craft-first mindset. It supports researchers in developing accurate, nuanced, and in-depth insights, rather than simply accelerating output. The platform reflects real research workflows, helping teams move from raw data to clear, well-structured, and evidence-based findings.
DoReveal is used by over 100 researchers, including independent practitioners, boutique agencies, and organisations such as Snap, Amazon, and Kantar. As one customer put it:
“It makes us more thorough. It makes us better and more competent.”
What You’ll Learn
This session will provide a practical walkthrough of the DoReveal platform, illustrating how qualitative researchers can move from raw interview data through structured analysis to report-ready outputs.

From interviews to insight
How to go from interview recordings to synthesized findings and report-ready outputs.
AI that supports depth, not shortcuts
Using AI to enhance critical thinking, not bypass it—keeping the researcher in control of interpretation.
Working with research frameworks
Applying structured analysis approaches to achieve rigor, clarity, and depth in qualitative work.
Researcher-first workflows
How DoReveal aligns with how qualitative research is actually conducted, rather than forcing rigid processes.
Transparent, project-based pricing
A practical look at affordability for small teams, with simple and predictable pricing.

Alok Jain

Alok Jain is a research professional with over 30 years’ experience and the Founder and CEO of DoReveal, an AI-powered synthesis platform designed specifically for qualitative researchers.
Prior to founding DoReveal, he led research, strategy, and design initiatives at organisations including the World Bank, BNP Paribas, Carfax, Capital One, and Centene Corporation.
Alok Jain | LinkedIn
Alok Jain, Author at The ICG
DoReveal – Transforming Research with AI-Powered Insights

Register for this session here
* Pitch Perfect is the new name for our Lunch&Learn programme

Collecting Qual in a Quant Environment
2026-05-13 13:00 - 13:30
Do you struggle to capture deep, qualitative insights within surveys that are primarily limited to quantitative, closed-ended questions?

Join Senior Account Manger Oku Egho and discover how to collect real-time video feedback in your research through QuestionPro’s VideoAI solution.
AI-driven emotion and sentiment analysis provides you with the flexibility to generate comprehensive reports and create snapshot views for instant insights.
Specifically, this session will show you how to gain;
● Authentic insights: capture ‘the why’ through tone, facial expressions, and natural language
● Unified workflow: add qualitative depth without switching tools or platforms
● Compelling Storytelling: share human stories and video clips that resonate with stakeholders more than charts alone
Register here

How to Run Online Qual Your Way - Not the Platform’s Way
2026-05-20 13:00 - 13:30
Join us as we host incling for this Pitch Perfect*

This session shows how to run online qual your way – fast, flexible and free from the constraints of rigid platforms. We’ll break down how to deliver quick‑turn studies, shape communities to fit your needs and run multi‑market work without losing depth or control.
You’ll learn:

What quick, flexible online qual looks like in the real world
How to adapt approaches to different clients, timelines and budgets
When to choose platform‑only, managed support or full‑service delivery
How AI‑supported moderation speeds things up while keeping the human touch
Practical examples of agile online qual that actually works

It’s a straight‑talking, practical session for researchers who want to work smarter, move faster and stay in control
About incling
incling is a qualitative research provider specialising in online communities and multi‑market online qual. Our platform is built for flexibility – from rapid pop‑ups to complex global programmes, and works in 27 languages with built‑in translation, transcription and AI‑supported moderation.
You can work with us in three ways:

Platform‑only when you want full control
Managed support when you want to stay hands‑on but need operational help
Full‑service qual when you want end‑to‑end delivery

Everything we build is designed to help researchers run online qual their way – fast, flexible and without compromise
Glen Tooke – Commercial Director

Glen is Commercial Director at incling, where he helps agencies and insight teams run fast, flexible online qual that fits the way they work. He specialises in shaping go‑to‑market strategy, elevating client engagement and building research programmes that balance speed, depth and operational clarity.
Before joining incling, Glen held senior commercial and insight roles across Consumer Edge, FDM, and more than a decade at Kantar – leading investment, financial services and fashion, insight and business development teams. His background spans business development, strategic consulting and client leadership, giving him a blend of commercial sharpness and research fluency
Across his career, Glen has helped brands, agencies and financial institutions make smarter decisions by combining strong narrative, rigorous insight and practical commercial thinking. At incling, he brings this experience to the world of online qual – helping teams design agile, researcher‑led approaches supported by modern tools, AI‑assisted moderation and multi‑market delivery.

Register for this session here
Glen Tooke | LinkedIn
incling – Online market research | Online Communities
*Pitch Perfect is the new name for Lunch&Learns

Beyond the Slide Deck: Why Dashboards are the Secret Weapon for Independent Consultants
2026-06-17 13:00 - 13:30
How to utilise dashboards to deliver more value, win back your time, and future-proof your consultancy (even when clients don’t ask for one).
We welcome DataTile to present this Pitch Perfect.
As an independent consultant, your expertise is your product, yet far too much of your time is likely swallowed by the manual “grunt work” of formatting slides and re-running tables. This webinar is about reclaiming that time. We will explore how moving beyond the static PowerPoint deck allows you to stop being a “supplier” and start being a strategic partner. By offering interactive, branded dashboards, you don’t just eliminate the headache of last-minute client requests for “one more cross-tab”—you deliver a high-end, digital asset that keeps your clients coming back. Join us to see how you can provide “big agency” sophistication and seamless data automation while keeping your business lean, agile, and significantly more profitable.
Session Structure

The PowerPoint Trap: Why static reports limit your earning potential.
The Hidden Demand: Why clients love dashboards once they see their own data in them + examples demonstration
A Live Demo: Transforming a dataset into an interactive environment in minutes.
The Solo Professional Package: An exclusive look at the new DataTile tier designed for ICG members.
Q&A

DataTile
DataTile is a specialised analytics and reporting hub designed to streamline everything that happens from the moment you close your fieldwork. For the independent consultant, it replaces a fragmented workflow of datasets, spreadsheets and slide decks with a single, professional environment. The platform empowers you to host large-scale datasets, perform sophisticated statistical tests—such as TURF or correspondence analysis—and instantly transform those results into interactive, client-ready dashboards.
The platform’s real value lies in automating the “heavy lifting” of data management. By utilising the integrated AI Text-Refiner for rapid open-ended coding and automated charting features, you can eliminate the hours usually wasted on manual data entry and slide formatting. This allows you to pivot from data processing to high-level strategic consultancy, delivering a digital output that rivals the sophisticated reporting of major global agencies.
Speakers
Svetlana Dosumova, Client Success Director

With a background rooted in psychology and over a decade of hands-on experience in market research and product management, Svetlana knows how to make data work for people. Her career includes senior positions at both market research agencies and on the client side.
Now serving as Client Success Director at DataTile, Svetlana is passionate about research operations and automation. Today, she focuses on helping research teams streamline their reporting and build intuitive dashboards, ensuring clients get the most practical value out of the DataTile platform.
Svetlana will be joined by ICG member Sumran Kaul.
Register for this session here – open to all

Citrus Analytics: Turn On Your Analytical Superpowers
2026-07-01 13:00 - 13:30
Please join us as we welcome Citrus Analytics to present this 30-min Pitch Perfect.

In this live demo, you’ll see Fusion — the AI-native platform for quantitative survey analysis — work through a real dataset from start to finished report.
What you’ll see:

A full end-to-end analysis run live — import, analysis plan, insights, visualisation, report
Advanced methods (including Relative Weight Analysis) executed in minutes, not hours
How Fusion finds patterns and insights a manual workflow would likely miss
Why Fusion uses real statistics and ML libraries — not a general-purpose LLM
How your data stays secure inside the platform throughout

Why attend:

You do quantitative research and spend too much time on the mechanics of analysis
You want to see AI applied to survey data in a rigorous, methodologically sound way — not a chatbot demo
You’re curious whether a 200–500% productivity gain is real. It is. Come see for yourself.

About Citrus Analytics
Citrus Analytics is the company behind Fusion — an AI-native platform built specifically for quantitative survey analysis. Founded by market research veterans and data scientists, Citrus was created to solve the problems analysts face every day: too little time, too many manual steps, and too many insights left undiscovered.
Fusion is built on real statistical methods, machine learning, and data visualization libraries — not a general-purpose LLM. It works with respondent-level raw data, covers 100+ analytical methods, and keeps your data secure inside the platform throughout. The result: a three-hour job done in 30 minutes, with more insights found and a finished report ready to share.
Citrus Analytics is backed by Opinion — Norway’s largest market research agency, with 35+ years of industry experience — which serves as both anchor client and industrial validator of the platform.
About the Presenter — Ole Petter Nyhaug
Ole Petter Nyhaug is CEO and co-founder of Citrus Analytics, the company behind Fusion. He has 25+ years of experience as an analyst, consultant, and entrepreneur in the market research industry — including a global business development role and two successful tech-driven research company exits. Ole Petter built Fusion together with Opinion to solve the problems he spent decades watching analysts struggle with: too little time, too many manual steps, and too many missed insights.

Ole Petter Nyhaug | LinkedIn
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