The ICG

Personal Branding Masterclass (School of Marketing)
2019-07-23 10:00 - 16:30 (Europe/London) | The Oyster Shed, 1 Angel Lane, London, EC4R 3AB, United Kingdom
Please note that ICG members receive a 20% discount on the prices shown below. Use the code IRG201 on the second screen just before you pay.
This workshop is for anybody who would like to build and develop a strong personal brand, so that they stand out as a leader in their field. When you are a known entity, you are in a class of 1. People will seek you out and want to work with you, without you having to do anything at all and your sales process will become much easier.
To build a strong personal brand requires clarity, focus and a clear strategy. It requires you to show up and be public, and it requires your commitment. We will cover the ways that you can build your personal brand from developing a strong social media presence, to writing a book to building your platform as a speaker.

ICG members may be interested in joining some of these forthcoming events from the School of Marketing run by Julie Hall.
About Julie Hall
Julie Hall is the founder of The School of Marketing (www.theschoolofmarketing.co.uk) and has taught over 5000 businesses how to use digital marketing to grow their business. She is currently the lead trainer for the Google Digital Garage and responsible for training their trainers across the UK. Prior to launching the school of marketing Julie was the founder of a boutique web design agency which she ran for 12 years and a business community with over 20,000 members.

Blogging for Business (School of Marketing)
2019-07-16 10:00 - 16:30 | The Oyster Shed, 1 Angel Lane, London, EC4R 3AB, United Kingdom
Please note that ICG members receive a 20% discount on the prices shown. Use the code IRG201 on the second screen just before you pay.
Blogging is one of the most powerful tools that you can use in your business today, but it can be difficult to know where to start. Getting your business blog right isn’t just as easy as putting some words on a website page. On this workshop, we will help you develop your blogging strategy, look at what type of content to create, how to build engagement and promote your blog and how to use it to drive more traffic to your website.

ICG members may be interested in joining some of these forthcoming events from the School of Marketing run by Julie Hall.
About Julie Hall
Julie Hall is the founder of The School of Marketing (www.theschoolofmarketing.co.uk) and has taught over 5000 businesses how to use digital marketing to grow their business. She is currently the lead trainer for the Google Digital Garage and responsible for training their trainers across the UK. Prior to launching the school of marketing Julie was the founder of a boutique web design agency which she ran for 12 years and a business community with over 20,000 members.

Visit to History of Advertising Trust
2019-07-10 08:00 - 17:00
Carol Raithatha has arranged a visit for ICG East to the History of Advertising Trust (HAT) in Raveningham in Norfolk on Friday July 19 at 2 pm.
Open to all – feel free to spread the word.
The fee for each attendee with be £10 + VAT, payable to Carol on the day.
There is a café on site so those who would like could meet beforehand for lunch (at your own expense).
There parking is on site and HAT are at the far end of the car park when you turn in to the site. There are detailed instructions for travel here

Please let Carol know if you’re coming – by July 12 latest – and if you are going to arrive early for lunch in the café so that she can let HAT know.

The ICG's Summer Party 2019
2019-07-04 18:00 - 22:00
We thank our two sponsors of this event for their generosity;
Perspective Research Services, a data collection specialist agency with 22yrs experience offering International CATI, nationwide Face-to-Face, Qualitative Services, Holborn Focus studios and Mystery Shopping.
Web Creator Suite, a cloud-based end-to-end research platform that promotes high levels of engagement and provides deep insights through short and long term research communities, homework tasks and live chats.
Come and celebrate everything that is good about summer with us at the new Slug and Lettuce in the stunning St Katherine’s Dock on Thurs 4th July from 6pm.
With a range of delicious canapes and drinks available, togehter with the brilliant company of ICG members and friends, you’re bound to have a great time.
Tickets are £25+VAT, available here.
Spread the word, all are welcome.

For ICG members, why not make a day of it and attend our Celebrate Collaboration event that afternoon, just around the corner from the party. See here for more details.

Celebrate Collaboration
2019-07-04 14:30 - 17:00
One of the biggest strengths within the ICG is our ability to collaborate.
We’re holding a ‘Celebrate Collaboration’ event to recognise its power and to release untapped potential for more and better collaboration within the ICG.
At the event:

focused meet & mingle session: designed to help you build connections, explore new opportunities
collaboration software review, we’ll walk you through the strengths and weaknesses of different on-line tools
upgraded ICG resources hear about the new ICG website and how it can facilitate better collaboration
collaboration conversations help us develop new ideas for collaboration at the ICG

Who’s this event for? Particularly useful for members looking to forge personal connections, and to get their profile out there.
This event will be held from 2.30-5pm, after which we hope you can join us at our nearby Summer Party (tickets for the party will need to be bought in advance, through here).
Tickets for Celebrate Collaboration are £10+VAT to cover light refreshments. Please purchase these in advance, here.
We look forward to seeing as many of you as possible here. This event is open to ICG members only.
Let’s start something together!

Define Your Elevator Pitch
2019-06-20 11:00 - 12:00
ICG Digital Academy Webinar: Define Your Elevator Pitch
This event is kindly sponsored by Perspective Research Services, a data collection and data processing specialist agency with 22yrs experience offering International CATI, nationwide Face-to-Face, Qualitative Services, Holborn Focus studios and Mystery Shopping.
Learn how to define your elevator pitch to quickly engage new customers with your offering.
This webinar, run by Dean Russell of Win That Pitch, will walk you through a process to help you articulate your unique selling point, engage prospects quickly and create a compelling call to action.
About Win That Pitch
Win That Pitch believe that everyone should have the confidence and skills to showcase who they are and what they do. They know that presenting, giving speeches and pitching is often when this confidence is critical. So, they help individuals, teams and organisations develop winning presentations and pitches, offer services that can help anyone achieve success, covering every aspect of the process from briefing to proposals, pitching to post-pitch.
They do this through training, workshops, hands-on consultancy through to audits and mentoring. They even have a number of free e-book downloads available on our website.
About Dean Russell
Founder & CEO, Dean Russell is the author of How To Win: The Ultimate Professional Pitch Guide and is a recognised entrepreneur, leadership and pitch advisor. He is a fellow at the RSA, a former vice chairman of the Federation of Small Business and has over 20 years of experience helping start-ups, brands and agencies win game-changing and must-win pitches. Dean has also recently been appointed as a start-up mentor for London+Partners (the Mayor of London’s official promotional company which promotes London internationally as a leading world city in which to invest, work, study and visit) and as an adjunct lecturer for Hull Business School.
REGISTER FOR THIS WEBINAR HERE

AQR's Big Day Out 2019 Conference
2019-06-06 09:00 - 17:30 | Mary Ward House, 5-7 Tavistock Place, London, WC1H 9SN, United Kingdom
AQR’s Big Day Out 2019: Identity, Innovation, Ideology.
Thursday 6 June 2019 at Mary Ward House, London.
It will be a jam-packed day of talks, discussions and a little light competition too.
The Call for Papers is out now with a deadline of 11 February 2019.
The programme will be available in March 2019 when tickets will go on sale.

BIG Forum: The changing world of B2B research - a discussion on the evolving toolkit of data collection & analysis
2019-05-21 18:00 - 20:00 | Kantar, 6 More London Place, London, SE1 2QY, United Kingdom
Join BIG for their evening panel discussion, eaturing a panel of providers of technological or ‘non-traditional’ methods in B2B research.
Speakers include Lewis Reeves (Savanta), Jennifer Roberton (Respondi) and Stuart Gullock (Lucid). The session will be moderated by Alex Wheatley (Kantar).
Timing is 6pm – 8pm and will be held at Kantar, 6 More London Place, London SE1 2QY (nearest station – London Bridge).
Free for BIG members, £10 for non BIG members.
BOOK HERE
More info, contact Mike Joseph

Create your own graphics in Canva (School of Marketing)
2019-05-21 08:00 - 17:00 | The Oyster Shed, 1 Angel Lane, London, EC4R 3AB, United Kingdom
Please note that ICG members receive a 20% discount on the prices shown below. Use the code IRG201 on the second screen just before you pay.
Great for social media graphics and printing.
Canva (canva.com) is a free tool that has revolutionised the graphic design world and is our top free tool for business owners to create their own social media graphics. At Canva they provide lots of great templates and designs that you can use in your business business. On this workshop, we will take you through the process of how to create your own graphics, add your branding, choosing brand colours and how to create your own flyers. This workshop will save you hundreds in graphic design fees.

ICG members may be interested in joining some of these forthcoming events from the School of Marketing run by Julie Hall.
About Julie Hall
Julie Hall is the founder of The School of Marketing (www.theschoolofmarketing.co.uk) and has taught over 5000 businesses how to use digital marketing to grow their business. She is currently the lead trainer for the Google Digital Garage and responsible for training their trainers across the UK. Prior to launching the school of marketing Julie was the founder of a boutique web design agency which she ran for 12 years and a business community with over 20,000 members.

ASC Annual Conference - The Future Is Now
2019-05-16 09:00 - 17:00 | ORT House, 126 Albert Street, London, NW1 7NE, United Kingdom
We are delighted to announce that we’ve negotiated a (nearly 20%) discount for ICG members for the ASC (Association for Survey Computing) conference next month (16 May, at ORT House in London). The full price is £180.75 but ICG members can attend for £148.77. The title is ‘The Future is Now’ and it’s billed as a round-up of all of the latest technology in survey research, providing a wide-ranging over view of the impact of technology on research techniques now.
Sessions that look particularly interesting/relevant for qual and quant researchers include:

Text analytics: A case study in its application for market researchers
Don’t be blinded by new data visualisation software
Video open-ends: the potential finally meets the reality?
Panel hacking

For more details:
https://ascconference.org/events/the-future-is-now/
To sign up:
https://www.eventbrite.com/e/the-future-is-now-a-round-up-of-all-the-latest-technology-in-survey-research-tickets-59777772928#tickets
You’ll have the opportunity when buying your ticket(s) to state your membership of the ICG – that will ensure that the discount is applied.

Digital Marketing Workshop (School of Marketing)
2019-05-14 10:00 - 16:30 | The Oyster Shed, 1 Angel Lane, London, EC4R 3AB, United Kingdom
Please note that ICG members receive a 20% discount on the prices shown below. Use the code IRG201 on the second screen just before you pay.
This digital marketing workshop is all about how to utilise the internet effectively for your business. This digital marketing training will help you identify the best digital strategies for your business and give you a strong foundation on how to maximise each digital channel. We will cover all the key areas of digital marketing and help you put together your own digital marketing strategy that matches your business and your customer. We will also share with you our favourite tools to make managing your digital marketing much easier.

ICG members may be interested in joining some of these forthcoming events from the School of Marketing run by Julie Hall.
About Julie Hall
Julie Hall is the founder of The School of Marketing (www.theschoolofmarketing.co.uk) and has taught over 5000 businesses how to use digital marketing to grow their business. She is currently the lead trainer for the Google Digital Garage and responsible for training their trainers across the UK. Prior to launching the school of marketing Julie was the founder of a boutique web design agency which she ran for 12 years and a business community with over 20,000 members.
