The ICG

The ABC of LinkedIn – How to Grow Your Marketing Research Business (preceded by AGM)
2019-09-19 18:00 - 21:00 (Europe/London)
This event is kindly sponsored by Web Creator Suite, a cloud-based end-to-end research platform that promotes high levels of engagement and provides deep insights through short and long term research communities, homework tasks and live chats.

LinkedIn is one of the most effective online marketing tools available to consultants. It’s like Facebook but for grown up, series businesses. And yet many consultants and business owners don’t know how to use it effectively to find new clients.

In this talk, Chantal Cornelius from Appletree Marketing will show you how to apply the ABC of LinkedIn, to help you generate more referrals and recommendations, meet and network with potential clients and share content that will help you to build up strong relationships.

For this practical session, we are looking for volunteers who would like some help with their LinkedIn profile. Chantal will review your profile before this evening event and then discuss with the entire audience how you can improve it. If you would like to have your profile reviewed – and you’re prepared for it to be discussed in public at the event – please apply by 22 August 2019 to Lucie. We will select three members to have their LinkedIn profiles assessed and discussed at the meeting, to illustrate how the ABC of LinkedIn can be applied to any profile, to help you bring in more business.

For more info about the talk, directly from Chantal, listen to this brief clip.

Chantal set up Appletree Marketing in 2000 and since then has helped hundreds of consultants to grow their businesses. She provides simple, practical and down to earth advice to help small businesses to grow and is regularly asked to speak to groups of consultants about marketing. In the last few years, Chantal has delivered a number of very popular webinars for ICG members.

She has written and published two books on marketing and business survival and has been invited to speak at this year’s ICG AGM, to help members to get more from LinkedIn.

Please connect with her here.

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Tickets (£10) available here to cover refreshments

All welcome to the talk. AGM beforehand (6pm) for ICG members only.

Business Development Skills - Win New Clients!
2019-09-19 | i-view London, Wellington House, London, 125 Strand,, WC2R 0AP, United Kingdom
A day-long seminar for ICG members and non-members at a much-discounted price
A perfect opportunity to make a day of it in London. Attend this as well as our AGM and speaker event that evening.

Summary: This seminar is unique, being designed for market researchers by a market researcher. It teaches the successful application of sales techniques and the optimisation of the resulting pitch. Included are skills such as lead generation, sales prospection, consultative selling and credentials presentation. Case histories from research agencies & consultancies will illustrate the positive financial impact of successful prospection in business development.
Objectives: After this customised course participants will be able to –

Act proactively to develop their own business by adding sales to their skill set
Learn how to develop and use a full prospection guide, including their own Elevator Pitch & objection answers, in order to meet and present their services to new business potentials
Know how and what to prepare in advance for prospections and presentations
Take note of practical issues: planning, timing, client personality types; taking a new contact out of each meeting, how to close and follow-up
Understand how to work their way up the client pyramid – suspect, prospect, convert, repeater, committed, apostle.

Topics:

The 20 Golden Rules of marketing a service.
Agency differentiation.
The ‘Elevator Pitch’
How client ‘benefits’ differ from agency ‘features’.
How to get in front of a prospective client
The basic building blocks of cold canvass, namely the 3 ‘P’s – Prepare; Prospect; Present
Prospecting for appointments
The 5 steps of ‘Consultative Selling’ – 1. positioning; 2. needs determination; 3. presenting credentials; 4. resolving objections; 5. closing
Surviving recession (10 tips).

Take-out: Motivation (understanding the need to sell), confidence (based on examples of sales effectiveness) and skills (applying sales techniques).

Learning Method: Full day of lectures, exercises, simulations and role plays.

Cost: @ £75 for ICG members, £85 for non-ICG members. Details: 9.30-4pm, generously hosted by i-view London.

Convenor: Mike Roe, FMRS, was a researcher for 30 years with Research International (Kantar). There he was appointed the first full-time UK research agency Business Development Director and authored the book ‘Marketing Professional Services’. He is now a research consultant and sales trainer. His regular clients include the MRS.

For more info and to book, contact Mike directly.

Trello: Get yourself super-organised with this online project management tool
2019-09-05 11:30 - 12:15 | Online – GoToWebinar
This webinar is generously sponsored by Babble, a vibrant & modern facility that’s designed to bring research, meetings & training sessions alive in the West Midlands

ICG member Cathy Kennedy says she couldn’t live without Trello! She uses it for all her project work within her business as well as in her personal life. With more and more online project management tools at our disposal, we thought it’d be useful for Cathy to take us through how to effectively set Trello up, how to manage it, optimise its use and avoid its pitfalls. Find out what Cathy loves about Trello and see how it compares to other tools out there. ICG members can continue the conversation about online project management tools after the webinar, through our website forum, if they wish to.
About Cathy

Cathy has had various roles in research for over 15 years, and have specialised in Fieldwork Management for 10 of those. She’s been working as a supplier for large government departments over the past 3 years and has had to juggle up to 30 simultaneous live projects on occasion. The only way she could manage to keep on top of everything was with Trello. She’d never used it before and it did take some getting used to, but it’s now her best friend and she’s continually discovering more uses for it. She’s in the throes of organising an international house move – and her Trello boards will ensure that nothing gets forgotten or missed – and she doesn’t have to pay a removals company to manage all the admin for her!

LISTEN TO A RECORDING OF THIS WEBINAR HERE.
SLIDE DECK HERE.
Links for further info about Trello:
https://help.trello.com/article/734-how-to-use-trello-like-a-pro
https://blog.trello.com/using-trello-like-a-pro-part-2
https://blog.trello.com/using-trello-like-a-pro-part-3
Multiple Boards: https://blog.trello.com/using-multiple-boards-for-a-super-flexible-workflow
Resources – Hive Mind! https://trello.com/b/nPNSBZjB/trello-resources
Link to download the free apps for smartphone and desktop (Mac & Windows)
General help via Trello

Webinar: Nuts and Bolts of Researching Kids and Teens
2019-08-15 11:00 - 12:00 | Online – GoToWebinar
Nicki Karet, ICG member and MD of Sherbert Research, a specialist kids and teens agency, will take us through all aspects of conducting research with this audience, including best-practice recruitment, methodologies, environment in which to run your research, moderating tips, stimulus materials and so on. She’ll also talk about those ‘what if’ scenarios that we need to be prepared for. A webinar for experienced and less-experienced kids and teens researchers, including those who may occasionally find themselves researching this audience.
This webinar is generously sponsored by Maru Blue. Maru Blue are focused on providing access to deeply engaged, well-curated participants through our online communities; participants who feed-back actionable insights to businesses and brands. The quality of these responses subsequently enables clients to make better-informed decisions about their business strategies.”

LISTEN TO THIS WEBINAR HERE
ICG Aug 15th Webinar deck

Personal Branding Masterclass (School of Marketing)
2019-07-23 10:00 - 16:30 | The Oyster Shed, 1 Angel Lane, London, EC4R 3AB, United Kingdom
Please note that ICG members receive a 20% discount on the prices shown below. Use the code IRG201 on the second screen just before you pay.
This workshop is for anybody who would like to build and develop a strong personal brand, so that they stand out as a leader in their field. When you are a known entity, you are in a class of 1. People will seek you out and want to work with you, without you having to do anything at all and your sales process will become much easier.
To build a strong personal brand requires clarity, focus and a clear strategy. It requires you to show up and be public, and it requires your commitment. We will cover the ways that you can build your personal brand from developing a strong social media presence, to writing a book to building your platform as a speaker.

ICG members may be interested in joining some of these forthcoming events from the School of Marketing run by Julie Hall.
About Julie Hall
Julie Hall is the founder of The School of Marketing (www.theschoolofmarketing.co.uk) and has taught over 5000 businesses how to use digital marketing to grow their business. She is currently the lead trainer for the Google Digital Garage and responsible for training their trainers across the UK. Prior to launching the school of marketing Julie was the founder of a boutique web design agency which she ran for 12 years and a business community with over 20,000 members.

Blogging for Business (School of Marketing)
2019-07-16 10:00 - 16:30 | The Oyster Shed, 1 Angel Lane, London, EC4R 3AB, United Kingdom
Please note that ICG members receive a 20% discount on the prices shown. Use the code IRG201 on the second screen just before you pay.
Blogging is one of the most powerful tools that you can use in your business today, but it can be difficult to know where to start. Getting your business blog right isn’t just as easy as putting some words on a website page. On this workshop, we will help you develop your blogging strategy, look at what type of content to create, how to build engagement and promote your blog and how to use it to drive more traffic to your website.

ICG members may be interested in joining some of these forthcoming events from the School of Marketing run by Julie Hall.
About Julie Hall
Julie Hall is the founder of The School of Marketing (www.theschoolofmarketing.co.uk) and has taught over 5000 businesses how to use digital marketing to grow their business. She is currently the lead trainer for the Google Digital Garage and responsible for training their trainers across the UK. Prior to launching the school of marketing Julie was the founder of a boutique web design agency which she ran for 12 years and a business community with over 20,000 members.

Visit to History of Advertising Trust
2019-07-10 08:00 - 17:00
Carol Raithatha has arranged a visit for ICG East to the History of Advertising Trust (HAT) in Raveningham in Norfolk on Friday July 19 at 2 pm.
Open to all – feel free to spread the word.
The fee for each attendee with be £10 + VAT, payable to Carol on the day.
There is a café on site so those who would like could meet beforehand for lunch (at your own expense).
There parking is on site and HAT are at the far end of the car park when you turn in to the site. There are detailed instructions for travel here

Please let Carol know if you’re coming – by July 12 latest – and if you are going to arrive early for lunch in the café so that she can let HAT know.

The ICG's Summer Party 2019
2019-07-04 18:00 - 22:00
We thank our two sponsors of this event for their generosity;
Perspective Research Services, a data collection specialist agency with 22yrs experience offering International CATI, nationwide Face-to-Face, Qualitative Services, Holborn Focus studios and Mystery Shopping.
Web Creator Suite, a cloud-based end-to-end research platform that promotes high levels of engagement and provides deep insights through short and long term research communities, homework tasks and live chats.
Come and celebrate everything that is good about summer with us at the new Slug and Lettuce in the stunning St Katherine’s Dock on Thurs 4th July from 6pm.
With a range of delicious canapes and drinks available, togehter with the brilliant company of ICG members and friends, you’re bound to have a great time.
Tickets are £25+VAT, available here.
Spread the word, all are welcome.

For ICG members, why not make a day of it and attend our Celebrate Collaboration event that afternoon, just around the corner from the party. See here for more details.

Celebrate Collaboration
2019-07-04 14:30 - 17:00
One of the biggest strengths within the ICG is our ability to collaborate.
We’re holding a ‘Celebrate Collaboration’ event to recognise its power and to release untapped potential for more and better collaboration within the ICG.
At the event:

focused meet & mingle session: designed to help you build connections, explore new opportunities
collaboration software review, we’ll walk you through the strengths and weaknesses of different on-line tools
upgraded ICG resources hear about the new ICG website and how it can facilitate better collaboration
collaboration conversations help us develop new ideas for collaboration at the ICG

Who’s this event for? Particularly useful for members looking to forge personal connections, and to get their profile out there.
This event will be held from 2.30-5pm, after which we hope you can join us at our nearby Summer Party (tickets for the party will need to be bought in advance, through here).
Tickets for Celebrate Collaboration are £10+VAT to cover light refreshments. Please purchase these in advance, here.
We look forward to seeing as many of you as possible here. This event is open to ICG members only.
Let’s start something together!

Define Your Elevator Pitch
2019-06-20 11:00 - 12:00
ICG Digital Academy Webinar: Define Your Elevator Pitch
This event is kindly sponsored by Perspective Research Services, a data collection and data processing specialist agency with 22yrs experience offering International CATI, nationwide Face-to-Face, Qualitative Services, Holborn Focus studios and Mystery Shopping.
Learn how to define your elevator pitch to quickly engage new customers with your offering.
This webinar, run by Dean Russell of Win That Pitch, will walk you through a process to help you articulate your unique selling point, engage prospects quickly and create a compelling call to action.
About Win That Pitch
Win That Pitch believe that everyone should have the confidence and skills to showcase who they are and what they do. They know that presenting, giving speeches and pitching is often when this confidence is critical. So, they help individuals, teams and organisations develop winning presentations and pitches, offer services that can help anyone achieve success, covering every aspect of the process from briefing to proposals, pitching to post-pitch.
They do this through training, workshops, hands-on consultancy through to audits and mentoring. They even have a number of free e-book downloads available on our website.
About Dean Russell
Founder & CEO, Dean Russell is the author of How To Win: The Ultimate Professional Pitch Guide and is a recognised entrepreneur, leadership and pitch advisor. He is a fellow at the RSA, a former vice chairman of the Federation of Small Business and has over 20 years of experience helping start-ups, brands and agencies win game-changing and must-win pitches. Dean has also recently been appointed as a start-up mentor for London+Partners (the Mayor of London’s official promotional company which promotes London internationally as a leading world city in which to invest, work, study and visit) and as an adjunct lecturer for Hull Business School.
REGISTER FOR THIS WEBINAR HERE

AQR's Big Day Out 2019 Conference
2019-06-06 09:00 - 17:30 | Mary Ward House, 5-7 Tavistock Place, London, WC1H 9SN, United Kingdom
AQR’s Big Day Out 2019: Identity, Innovation, Ideology.
Thursday 6 June 2019 at Mary Ward House, London.
It will be a jam-packed day of talks, discussions and a little light competition too.
The Call for Papers is out now with a deadline of 11 February 2019.
The programme will be available in March 2019 when tickets will go on sale.

BIG Forum: The changing world of B2B research - a discussion on the evolving toolkit of data collection & analysis
2019-05-21 18:00 - 20:00 | Kantar, 6 More London Place, London, SE1 2QY, United Kingdom
Join BIG for their evening panel discussion, eaturing a panel of providers of technological or ‘non-traditional’ methods in B2B research.
Speakers include Lewis Reeves (Savanta), Jennifer Roberton (Respondi) and Stuart Gullock (Lucid). The session will be moderated by Alex Wheatley (Kantar).
Timing is 6pm – 8pm and will be held at Kantar, 6 More London Place, London SE1 2QY (nearest station – London Bridge).
Free for BIG members, £10 for non BIG members.
BOOK HERE
More info, contact Mike Joseph

Create your own graphics in Canva (School of Marketing)
2019-05-21 08:00 - 17:00 | The Oyster Shed, 1 Angel Lane, London, EC4R 3AB, United Kingdom
Please note that ICG members receive a 20% discount on the prices shown below. Use the code IRG201 on the second screen just before you pay.
Great for social media graphics and printing.
Canva (canva.com) is a free tool that has revolutionised the graphic design world and is our top free tool for business owners to create their own social media graphics. At Canva they provide lots of great templates and designs that you can use in your business business. On this workshop, we will take you through the process of how to create your own graphics, add your branding, choosing brand colours and how to create your own flyers. This workshop will save you hundreds in graphic design fees.

ICG members may be interested in joining some of these forthcoming events from the School of Marketing run by Julie Hall.
About Julie Hall
Julie Hall is the founder of The School of Marketing (www.theschoolofmarketing.co.uk) and has taught over 5000 businesses how to use digital marketing to grow their business. She is currently the lead trainer for the Google Digital Garage and responsible for training their trainers across the UK. Prior to launching the school of marketing Julie was the founder of a boutique web design agency which she ran for 12 years and a business community with over 20,000 members.

ASC Annual Conference - The Future Is Now
2019-05-16 09:00 - 17:00 | ORT House, 126 Albert Street, London, NW1 7NE, United Kingdom
We are delighted to announce that we’ve negotiated a (nearly 20%) discount for ICG members for the ASC (Association for Survey Computing) conference next month (16 May, at ORT House in London). The full price is £180.75 but ICG members can attend for £148.77. The title is ‘The Future is Now’ and it’s billed as a round-up of all of the latest technology in survey research, providing a wide-ranging over view of the impact of technology on research techniques now.
Sessions that look particularly interesting/relevant for qual and quant researchers include:

Text analytics: A case study in its application for market researchers
Don’t be blinded by new data visualisation software
Video open-ends: the potential finally meets the reality?
Panel hacking

For more details:
https://ascconference.org/events/the-future-is-now/
To sign up:
https://www.eventbrite.com/e/the-future-is-now-a-round-up-of-all-the-latest-technology-in-survey-research-tickets-59777772928#tickets
You’ll have the opportunity when buying your ticket(s) to state your membership of the ICG – that will ensure that the discount is applied.

Digital Marketing Workshop (School of Marketing)
2019-05-14 10:00 - 16:30 | The Oyster Shed, 1 Angel Lane, London, EC4R 3AB, United Kingdom
Please note that ICG members receive a 20% discount on the prices shown below. Use the code IRG201 on the second screen just before you pay.
This digital marketing workshop is all about how to utilise the internet effectively for your business. This digital marketing training will help you identify the best digital strategies for your business and give you a strong foundation on how to maximise each digital channel. We will cover all the key areas of digital marketing and help you put together your own digital marketing strategy that matches your business and your customer. We will also share with you our favourite tools to make managing your digital marketing much easier.

ICG members may be interested in joining some of these forthcoming events from the School of Marketing run by Julie Hall.
About Julie Hall
Julie Hall is the founder of The School of Marketing (www.theschoolofmarketing.co.uk) and has taught over 5000 businesses how to use digital marketing to grow their business. She is currently the lead trainer for the Google Digital Garage and responsible for training their trainers across the UK. Prior to launching the school of marketing Julie was the founder of a boutique web design agency which she ran for 12 years and a business community with over 20,000 members.
