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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20190704T143000
DTEND;TZID=Europe/London:20190704T170000
DTSTAMP:20260414T141612
CREATED:20190514T122455Z
LAST-MODIFIED:20190514T122455Z
UID:30153-1562250600-1562259600@theicg.co.uk
SUMMARY:Celebrate Collaboration
DESCRIPTION:One of the biggest strengths within the ICG is our ability to collaborate. \nWe’re holding a ‘Celebrate Collaboration’ event to recognise its power and to release untapped potential for more and better collaboration within the ICG. \nAt the event: \n\nfocused meet & mingle session: designed to help you build connections\, explore new opportunities\ncollaboration software review\, we’ll walk you through the strengths and weaknesses of different on-line tools\nupgraded ICG resources hear about the new ICG website and how it can facilitate better collaboration\ncollaboration conversations help us develop new ideas for collaboration at the ICG\n\nWho’s this event for? Particularly useful for members looking to forge personal connections\, and to get their profile out there. \nThis event will be held from 2.30-5pm\, after which we hope you can join us at our nearby Summer Party (tickets for the party will need to be bought in advance\, through here). \nTickets for Celebrate Collaboration are £10+VAT to cover light refreshments. Please purchase these in advance\, here. \nWe look forward to seeing as many of you as possible here. This event is open to ICG members only. \nLet’s start something together!
URL:https://theicg.co.uk/event/celebrate-collaboration-3/
CATEGORIES:ICG Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20190704T180000
DTEND;TZID=Europe/London:20190704T220000
DTSTAMP:20260414T141612
CREATED:20190514T122244Z
LAST-MODIFIED:20190514T122244Z
UID:30152-1562263200-1562277600@theicg.co.uk
SUMMARY:The ICG's Summer Party 2019
DESCRIPTION:We thank our two sponsors of this event for their generosity; \nPerspective Research Services\, a data collection specialist agency with 22yrs experience offering International CATI\, nationwide Face-to-Face\, Qualitative Services\, Holborn Focus studios and Mystery Shopping. \nWeb Creator Suite\, a cloud-based end-to-end research platform that promotes high levels of engagement and provides deep insights through short and long term research communities\, homework tasks and live chats.  \nCome and celebrate everything that is good about summer with us at the new Slug and Lettuce in the stunning St Katherine’s Dock on Thurs 4th July from 6pm. \nWith a range of delicious canapes and drinks available\, togehter with the brilliant company of ICG members and friends\, you’re bound to have a great time. \nTickets are £25+VAT\, available here. \nSpread the word\, all are welcome. \n  \nFor ICG members\, why not make a day of it and attend our Celebrate Collaboration event that afternoon\, just around the corner from the party. See here for more details.
URL:https://theicg.co.uk/event/icg-summer-party-2019-3/
CATEGORIES:ICG Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20190710T080000
DTEND;TZID=Europe/London:20190710T170000
DTSTAMP:20260414T141612
CREATED:20190710T125959Z
LAST-MODIFIED:20190710T125959Z
UID:30154-1562745600-1562778000@theicg.co.uk
SUMMARY:Visit to History of Advertising Trust
DESCRIPTION:Carol Raithatha has arranged a visit for ICG East to the History of Advertising Trust (HAT) in Raveningham in Norfolk on Friday July 19 at 2 pm. \nOpen to all – feel free to spread the word. \nThe fee for each attendee with be £10 + VAT\, payable to Carol on the day. \nThere is a café on site so those who would like could meet beforehand for lunch (at your own expense). \nThere parking is on site and HAT are at the far end of the car park when you turn in to the site. There are detailed instructions for travel here \n\nPlease let Carol know if you’re coming  – by July 12 latest – and if you are going to arrive early for lunch in the café so that she can let HAT know. \n 
URL:https://theicg.co.uk/event/visit-to-history-of-advertising-trust-3/
CATEGORIES:ICG Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20190716T100000
DTEND;TZID=Europe/London:20190716T163000
DTSTAMP:20260414T141612
CREATED:20190514T115722Z
LAST-MODIFIED:20190514T115722Z
UID:30148-1563271200-1563294600@theicg.co.uk
SUMMARY:Blogging for Business (School of Marketing)
DESCRIPTION:Please note that ICG members receive a 20% discount on the prices shown. Use the code IRG201 on the second screen just before you pay.\nBlogging is one of the most powerful tools that you can use in your business today\, but it can be difficult to know where to start.  Getting your business blog right isn’t just as easy as putting some words on a website page. On this workshop\, we will help you develop your blogging strategy\, look at what type of content to create\, how to build engagement and promote your blog and how to use it to drive more traffic to your website. \n  \nICG members may be interested in joining some of these forthcoming events from the School of Marketing run by Julie Hall. \nAbout Julie Hall\nJulie Hall is the founder of The School of Marketing (www.theschoolofmarketing.co.uk) and has taught over 5000 businesses how to use digital marketing to grow their business. She is currently the lead trainer for the Google Digital Garage and responsible for training their trainers across the UK. Prior to launching the school of marketing Julie was the founder of a boutique web design agency which she ran for 12 years and a business community with over 20\,000 members.
URL:https://theicg.co.uk/event/blogging-for-business-3/
LOCATION:The Oyster Shed\, 1 Angel Lane\, London\, EC4R 3AB\, United Kingdom
CATEGORIES:External Event
GEO:51.5098815;-0.089692
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Oyster Shed 1 Angel Lane London EC4R 3AB United Kingdom;X-APPLE-RADIUS=500;X-TITLE=1 Angel Lane:geo:-0.089692,51.5098815
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20190723T100000
DTEND;TZID=Europe/London:20190723T163000
DTSTAMP:20260414T141612
CREATED:20190514T120304Z
LAST-MODIFIED:20190514T120304Z
UID:30149-1563876000-1563899400@theicg.co.uk
SUMMARY:Personal Branding Masterclass (School of Marketing)
DESCRIPTION:Please note that ICG members receive a 20% discount on the prices shown below. Use the code IRG201 on the second screen just before you pay.\nThis workshop is for anybody who would like to build and develop a strong personal brand\, so that they stand out as a leader in their field.  When you are a known entity\, you are in a class of 1.  People will seek you out and want to work with you\, without you having to do anything at all and your sales process will become much easier. \nTo build a strong personal brand requires clarity\, focus and a clear strategy.  It requires you to show up and be public\, and it requires your commitment.  We will cover the ways that you can build your personal brand from developing a strong social media presence\, to writing a book to building your platform as a speaker. \n  \nICG members may be interested in joining some of these forthcoming events from the School of Marketing run by Julie Hall. \nAbout Julie Hall\nJulie Hall is the founder of The School of Marketing (www.theschoolofmarketing.co.uk) and has taught over 5000 businesses how to use digital marketing to grow their business. She is currently the lead trainer for the Google Digital Garage and responsible for training their trainers across the UK. Prior to launching the school of marketing Julie was the founder of a boutique web design agency which she ran for 12 years and a business community with over 20\,000 members.
URL:https://theicg.co.uk/event/personal-branding-masterclass-3/
LOCATION:The Oyster Shed\, 1 Angel Lane\, London\, EC4R 3AB\, United Kingdom
CATEGORIES:External Event
GEO:51.5098815;-0.089692
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20190815T110000
DTEND;TZID=Europe/London:20190815T120000
DTSTAMP:20260414T141612
CREATED:20190711T104026Z
LAST-MODIFIED:20190711T104026Z
UID:30155-1565866800-1565870400@theicg.co.uk
SUMMARY:Webinar: Nuts and Bolts of Researching Kids and Teens
DESCRIPTION:  \n \n  \nNicki Karet\, ICG member and MD of Sherbert Research\, a specialist kids and teens agency\, will take us through all aspects of conducting research with this audience\, including best-practice recruitment\, methodologies\, environment in which to run your research\, moderating tips\, stimulus materials and so on. She’ll also talk about those ‘what if’ scenarios that we need to be prepared for. A webinar for experienced and less-experienced kids and teens researchers\, including those who may occasionally find themselves researching this audience. \nThis webinar is generously sponsored by Maru Blue. Maru Blue are focused on providing access to deeply engaged\, well-curated participants through our online communities; participants who feed-back actionable insights to businesses and brands. The quality of these responses subsequently enables clients to make better-informed decisions about their business strategies.”\n\nLISTEN TO THIS WEBINAR HERE\nICG Aug 15th Webinar deck \n 
URL:https://theicg.co.uk/event/webinar-nuts-and-bolts-of-researching-kids-and-teens-3/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20190905T113000
DTEND;TZID=Europe/London:20190905T121500
DTSTAMP:20260414T141612
CREATED:20190722T120857Z
LAST-MODIFIED:20190722T120857Z
UID:30157-1567683000-1567685700@theicg.co.uk
SUMMARY:Trello: Get yourself super-organised with this online project management tool
DESCRIPTION:This webinar is generously sponsored by Babble\, a vibrant & modern facility that’s designed to bring research\, meetings & training sessions alive in the West Midlands \n  \nICG member Cathy Kennedy says she couldn’t live without Trello! She uses it for all her project work within her business as well as in her personal life. With more and more online project management tools at our disposal\, we thought it’d be useful for Cathy to take us through how to effectively set Trello up\, how to manage it\, optimise its use and avoid its pitfalls. Find out what Cathy loves about Trello and see how it compares to other tools out there. ICG members can continue the conversation about online project management tools after the webinar\, through our website forum\, if they wish to. \nAbout Cathy \n \nCathy has had various roles in research for over 15 years\, and have specialised in Fieldwork Management for 10 of those. She’s been working as a supplier for large government departments over the past 3 years and has had to juggle up to 30 simultaneous live projects on occasion.  The only way she could manage to keep on top of everything was with Trello.  She’d never used it before and it did take some getting used to\, but it’s now her best friend and she’s continually discovering more uses for it.  She’s in the throes of organising an international house move – and her  Trello boards will ensure that nothing gets forgotten or missed – and she doesn’t have to pay a removals company to manage all the admin for her! \n  \nLISTEN TO A RECORDING OF THIS WEBINAR HERE.  \nSLIDE DECK HERE.  \nLinks for further info about Trello: \nhttps://help.trello.com/article/734-how-to-use-trello-like-a-pro \nhttps://blog.trello.com/using-trello-like-a-pro-part-2 \nhttps://blog.trello.com/using-trello-like-a-pro-part-3 \nMultiple Boards: https://blog.trello.com/using-multiple-boards-for-a-super-flexible-workflow \nResources – Hive Mind! https://trello.com/b/nPNSBZjB/trello-resources \nLink to download the free apps for smartphone and desktop (Mac & Windows) \nGeneral help via Trello \n  \n  \n  \n 
URL:https://theicg.co.uk/event/trello-get-yourself-super-organised-with-this-online-project-management-tool-3/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190919
DTEND;VALUE=DATE:20190920
DTSTAMP:20260414T141612
CREATED:20190813T084541Z
LAST-MODIFIED:20190813T084541Z
UID:30160-1568851200-1568937599@theicg.co.uk
SUMMARY:Business Development Skills - Win New Clients!
DESCRIPTION:A day-long seminar for ICG members and non-members at a much-discounted price \nA perfect opportunity to make a day of it in London. Attend this as well as our AGM and speaker event that evening.  \n  \n \n\n\n\nSummary:  This seminar is unique\, being designed for market researchers by a market researcher. It teaches the successful application of sales techniques and the optimisation of the resulting pitch. Included are skills such as lead generation\, sales prospection\, consultative selling and credentials presentation. Case histories from research agencies & consultancies will illustrate the positive financial impact of successful prospection in business development. \nObjectives:  After this customised course participants will be able to – \n\n\n\n\nAct proactively to develop their own business by adding sales to their skill set\nLearn how to develop and use a full prospection guide\, including their own Elevator Pitch & objection answers\, in order to meet and present their services to new business potentials\nKnow how and what to prepare in advance for prospections and presentations\nTake note of practical issues: planning\, timing\, client personality types; taking  a new contact out of each meeting\, how to close and follow-up\nUnderstand how to work their way up the client pyramid – suspect\, prospect\, convert\, repeater\, committed\, apostle.\n\n\n\n\nTopics:  \n\n\n\n\nThe 20 Golden Rules of marketing a service.\nAgency differentiation.\nThe ‘Elevator Pitch’\nHow client ‘benefits’ differ from agency ‘features’.\nHow to get in front of a prospective client\nThe basic building blocks of cold canvass\, namely the 3 ‘P’s – Prepare; Prospect; Present\nProspecting for appointments\nThe 5 steps of ‘Consultative Selling’ – 1. positioning; 2. needs determination; 3. presenting credentials; 4. resolving objections; 5. closing\nSurviving recession (10 tips).\n\n\n\n\nTake-out: Motivation (understanding the need to sell)\, confidence (based on examples of sales effectiveness) and skills (applying sales techniques). \n\n\n\nLearning Method:  Full day of lectures\, exercises\, simulations and role plays. \n\n\n\nCost: @ £75 for ICG members\, £85 for non-ICG members. Details: 9.30-4pm\, generously hosted by i-view London. \n\n\n\nConvenor:  Mike Roe\, FMRS\, was a researcher for 30 years with Research International (Kantar). There he was appointed the first full-time UK research agency Business Development Director and authored the book ‘Marketing Professional Services’. He is now a research consultant and sales trainer. His regular clients include the MRS.   \n\n\n\n\n\n  \nFor more info and to book\, contact Mike directly. \n 
URL:https://theicg.co.uk/event/business-development-skills-win-new-clients-3/
LOCATION:i-view London\, Wellington House\, London\, 125 Strand\,\, WC2R 0AP\, United Kingdom
CATEGORIES:ICG Event
ORGANIZER;CN="Mike Roe":MAILTO:mikeroe@tiscali.co.uk
GEO:51.5111024;-0.1193627
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20190919T180000
DTEND;TZID=Europe/London:20190919T210000
DTSTAMP:20260414T141612
CREATED:20190805T141911Z
LAST-MODIFIED:20190805T141911Z
UID:30158-1568916000-1568926800@theicg.co.uk
SUMMARY:The ABC of LinkedIn – How to Grow Your Marketing Research Business (preceded by AGM)
DESCRIPTION:This event is kindly sponsored by Web Creator Suite\, a cloud-based end-to-end research platform that promotes high levels of engagement and provides deep insights through short and long term research communities\, homework tasks and live chats.  \n \nLinkedIn is one of the most effective online marketing tools available to consultants. It’s like Facebook but for grown up\, series businesses. And yet many consultants and business owners don’t know how to use it effectively to find new clients. \n\n\n\n\n\n\n\n\nIn this talk\, Chantal Cornelius from Appletree Marketing will show you how to apply the ABC of LinkedIn\, to help you generate more referrals and recommendations\, meet and network with potential clients and share content that will help you to build up strong relationships.\n\n\n\n\n\n\n\n\n\nFor this practical session\, we are looking for volunteers who would like some help with their LinkedIn profile. Chantal will review your profile before this evening event and then discuss with the entire audience how you can improve it. If you would like to have your profile reviewed – and you’re prepared for it to be discussed in public at the event – please apply by 22 August 2019 to Lucie. We will select three members to have their LinkedIn profiles assessed and discussed at the meeting\, to illustrate how the ABC of LinkedIn can be applied to any profile\, to help you bring in more business.\n\n\n\n\n\nFor more info about the talk\, directly from Chantal\, listen to this brief clip.\n\n\n\n\n\n\n\n\n\n\n\nChantal set up Appletree Marketing in 2000 and since then has helped hundreds of consultants to grow their businesses. She provides simple\, practical and down to earth advice to help small businesses to grow and is regularly asked to speak to groups of consultants about marketing. In the last few years\, Chantal has delivered a number of very popular webinars for ICG members.\n\n\n\n\n\n\n\n\n\nShe has written and published two books on marketing and business survival and has been invited to speak at this year’s ICG AGM\, to help members to get more from LinkedIn.\n\n\n\n\n\n\n\nPlease connect with her here.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nToggle panel: Restrict this content \n\n\nTickets (£10) available here to cover refreshments\n\nAll welcome to the talk. AGM beforehand (6pm) for ICG members only.
URL:https://theicg.co.uk/event/the-abc-of-linkedin-how-to-grow-your-marketing-research-business-preceded-by-agm-3/
CATEGORIES:ICG Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20191010T160000
DTEND;TZID=Europe/London:20191010T170000
DTSTAMP:20260414T141612
CREATED:20190905T095625Z
LAST-MODIFIED:20190905T095625Z
UID:30161-1570723200-1570726800@theicg.co.uk
SUMMARY:ICG Digital Academy Webinar: Conference Speaking: It’s time for you to take that terrifying first plunge
DESCRIPTION:This webinar was generously sponsored by Q2Q Global\, a boutique global fieldwork agency for agencies and consultancies. We are specialize in Qual and Quant offline data collection in different countries but we are experts in Spain\, Italy and Latam countries (including Brazil). \n  \nWebinar presenter: Dr Annie Pettit\, PhD \nAs the leader of a New Speaker Track at a major global conference\, Annie has heard every possible excuse for why someone shouldn’t speak at conference. In this webinar\, she will share why you are absolutely uniquely qualified to speak at conferences\, and give you a list of all the topics that you are fully qualified to speak about. Make some time in your schedule to learn how to write a compelling title and abstract that will increase your chances of being selected\, and get some tips on prepping for the big day. \nAbout the speaker \nAnnie Pettit\, PhD\, FMRIA has spoken at more than 100 conferences\, and leads the New Speaker Track at the IIeX conference. She is a freelance consultant and writer who specializes in research design\, analysis\, and data quality. She is the author of People Aren’t Robots\, a questionnaire design book\, and 7 Strategies and 10 Tactics to Become a Thought Leader. Annie is the recipient of a 2015 Ginny Valentine Award\, 2014 ESOMAR Excellence Award for the Best Paper\, 2014 MRIA Award of Outstanding Merit\, 2013 ESOMAR Best Methodological Paper\, and the 2011 AMA David K. Hardin Award.  She runs MOSR Canada\, a central news hub for Canadian market\, opinion\, and social research. \n \nHEAR THE RECORDING OF THIS WEBINAR HERE. (Note that whilst our intro slides aren’t visible\, Annie’s presentation slides immediately afterwards are – don’t panic!)\n \n 
URL:https://theicg.co.uk/event/icg-digital-academy-webinar-conference-speaking-its-time-for-you-to-take-that-terrifying-first-plunge-3/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20191025T110000
DTEND;TZID=Europe/London:20191025T150000
DTSTAMP:20260414T141612
CREATED:20191008T111101Z
LAST-MODIFIED:20191008T111101Z
UID:30165-1572001200-1572015600@theicg.co.uk
SUMMARY:ICG Members South West London Meet Up
DESCRIPTION:Join other ICG members for a walk/ meeting on the 25th of October in Richmond Park. \n \nMeet at 11am in Pembroke Lodge car park\, which is approximately a ten minute walk from Richmond Gate\, and from there we will be going on an hour’s walk – weather permitting! \nAfterwards we will have a coffee/something to eat in Pembroke Lodge. If it is raining we will instead go to the pub looking over the green in Richmond – The Cricketeers. \nEveryone is welcome! – even if you can only make part of the walk/meeting! \nQuestions and to book: Katherine Passerieu: 07792 596 537 \n  \n 
URL:https://theicg.co.uk/event/icg-members-south-west-london-meet-up-3/
CATEGORIES:ICG Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20191111T080000
DTEND;TZID=Europe/London:20191111T170000
DTSTAMP:20260414T141612
CREATED:20191028T110304Z
LAST-MODIFIED:20191028T110304Z
UID:30166-1573459200-1573491600@theicg.co.uk
SUMMARY:Introduction to Behavioural Economics
DESCRIPTION:Learn behavioural change and how it effects and improves our chances of commercial success.\nAll business depends on selling or marketing to human beings. Anything that helps us better understand how and why people make decisions (for example – buying things) must improve our chances of commercial success. \nBehavioural Economics offers a more scientifically robust and accessible model for understanding the basis of behaviour change in a fundamentally different way and how to implement it. \nThe course is an entertaining and lively mixture of collaborative learning\, and team exercises and the form of the training will be in line with the principles of Behavioural Economics itself – full of experiments\, case histories and even some psychological illusions. \nAttendees are encouraged to bring their own stories and examples. \nWho would benefit\nThis course will touch all aspects of business\, not just market research and insight: so all those who work in marketing\, creative and innovation will benefit from this\, as will those in communications development and culture and change management. \nIn short\, it is essential for anyone whose role involves exploring or affecting decision-making in both B2C and B2B. \nObjectives\n\nTo explore why the old rational/cognitive model still clings on and the limits of the information-processing and ‘messaging’ models of communication.\nTo unveil in its place\, the new understanding of the brain with an emphasis on the role of System 1 and System 2 and how they differ.\nTo understand the role and importance of engaging the emotions.\nTo open up new areas such as priming\, norms\, heuristics and availability.\nTo jointly probe what this means for research\, communications\, changing consumer (and B2B) behaviour and communication and new product development.\n\nLearning outcomes\n\nReplace the old ‘faulty\, if seductive’ model of the Rational Consumer\, with one that is more in line with cutting-edge thinking about the emotional and social triggers that underlie behavioural change.\nThis will affect how you make decisions within company culture\, across all elements of marketing such as pricing\, positioning\, creativity\, communications and innovation.\nIn its place\, concepts such as choice architecture\, heuristics\, anchoring\, priming and the effect of other such cognitive biases will be clearly explained and collaboratively applied.\nSpecifically\, what does it mean for research\, insight\, brands and communications?\n\nLevel\nSpecialist
URL:https://theicg.co.uk/event/introduction-to-behavioural-economics-3/
CATEGORIES:External Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20191114T080000
DTEND;TZID=Europe/London:20191114T170000
DTSTAMP:20260414T141612
CREATED:20191102T073804Z
LAST-MODIFIED:20191102T073804Z
UID:30173-1573718400-1573750800@theicg.co.uk
SUMMARY:ASC Delivering Better
DESCRIPTION:Turning up the insight\, value\, speed and action – One day conference.\nUltimately survey research – as with any research – is all about the end results.  Though it may be easy to forget this as we work hard to get the survey scripted\, data prepped\, tables tabulated\, and slides sliding. \nIn this conference we will focus on the end results and how recent innovations in technology and thinking is making them better. \n“Better” can show itself in different ways. It can be: \n\nOn time or early (faster)\nReducing error (fitter)\nDelivering more value for money (cheaper/more for less)\nFacilitating strategic and operational change that improves social and business outcomes (more actionable)\nExceeding client expectations\n\nThis is part of the series of one day conferences run by the ASC (Association for Survey Computing).
URL:https://theicg.co.uk/event/asc-delivering-better-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20191114T090000
DTEND;TZID=Europe/London:20191114T173000
DTSTAMP:20260414T141612
CREATED:20191031T123008Z
LAST-MODIFIED:20191031T123008Z
UID:30168-1573722000-1573752600@theicg.co.uk
SUMMARY:MRS Financial Services Research Conference
DESCRIPTION:This year’s event explores a range of novel research approaches being used to uncover insights into new business challenges and opportunities for financial services providers. Explore some of the critical issues facing UK financial consumers and how market research is supporting the delivery of real solutions. \nHear new insights and explore research journeys from: \nLloyds Banking Group * Visa Innovation Centre * RBS * WorldRemit * TSB * Fairer Finance * Financial Inclusion Centre * Legal & General * Money and Pensions Service * News UK * Payment Systems Regulator \nA packed day where delegates will: \n\nExplore financial consumer attitudes\, market trends and key industry challenges\nExamine how AI\, emerging tech and new methodologies are delivering better outcomes in FS research\nHear how insight is supporting decision making and helping FS providers to seize new commercial opportunities\nGain an industry perspective on how to address equality\, fairness and vulnerability in financial services\nHear from challenger banks on using insight to build better brand engagement\nExamine how insights are supporting the development of chatbot and mobile banking app design
URL:https://theicg.co.uk/event/mrs-financial-services-research-conference-3/
CATEGORIES:External Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20191117T103000
DTEND;TZID=Europe/London:20191117T123000
DTSTAMP:20260414T141612
CREATED:20191008T105242Z
LAST-MODIFIED:20191008T105242Z
UID:30164-1573986600-1573993800@theicg.co.uk
SUMMARY:ICG North London Meet Up
DESCRIPTION:  \n\n\n\n\n\n\n\n\nJoin other local ICG members on Sunday Nov 17th at 10:30 for a walk on the Heath and then a pub or to a cafe for drinks. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMeet at the parking lot of the Gospel Oak entrance to Hampstead Heath ( just East of the Gospel Oak overground station and in front of the Lido) .\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nLet Felicia know on 07425893234 if you’ll be attending. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nParagraph
URL:https://theicg.co.uk/event/icg-north-london-meet-up-3/
CATEGORIES:ICG Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20191119T080000
DTEND;TZID=Europe/London:20191119T100000
DTSTAMP:20260414T141612
CREATED:20191031T123913Z
LAST-MODIFIED:20191031T123913Z
UID:30172-1574150400-1574157600@theicg.co.uk
SUMMARY:BIG Forum – A Breakfast Briefing
DESCRIPTION:Human Numbers and Numbered Humans – Presented by Jack Miles and Alex Holmes from Northstar Research Partners \nQuantitative research has been criticised for being overly-rational\, dehumanised and only able to deliver value because of quantification bias. Similarly\, qualitative research has been criticised for being subjective and lacking the scale needed to deliver value to businesses. \nOften these criticisms are accepted as being ‘methodological flaws’. However\, shouldn’t researchers look to solve these flaws rather than accept them? Especially when the solutions to these criticisms often already exist. \nJoin us at the BIG Forum on 19th November to hear more about how qualitative and quantitative research can solve one another’s flaws and enable research to deliver better value to B2B marketers.
URL:https://theicg.co.uk/event/big-forum-a-breakfast-briefing-3/
CATEGORIES:External Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20191120T110000
DTEND;TZID=Europe/London:20191120T120000
DTSTAMP:20260414T141612
CREATED:20190717T102526Z
LAST-MODIFIED:20190717T102526Z
UID:30156-1574247600-1574251200@theicg.co.uk
SUMMARY:AQR/MRS Recruiter Accreditation Scheme (RAS): The Why\, the What and the How
DESCRIPTION:A webinar for both recruiters and researchers alike\, explaining everything you need to know about the new AQR /MRS Recruiter Accreditation Scheme (RAS). \nThis webinar is generously sponsored by The Talking Shop: 3 gorgeous\, perfectly equipped studios that are perfectly placed in the heart of the diverse\, creative city of Manchester. \nThe RAS has been introduced to improve the quality of qualitative recruitment throughout the qualitative recruitment supply-chain.  The success of the Scheme will depend upon buyers of qualitative recruitment services to make positive choices and to buy quality recruitment from recognised accredited recruiters and recruitment organisations\, as this will drive demand for recruiters to seek accreditation. \nWebinar presenters Debrah Harding (MRS Managing Director) and Lynne Chapman (ICG member and a recruiter)\, are part of the RAS Working Group that developed the Scheme and during the webinar will discuss: \n\nWhy RAS was introduced and the background to the development of the Scheme\nOutline the benefits for recruiters and buyers of recruitment services\nExplain how the accreditation works\nIntroduce you to  free training materials.\n\nTeaser question – just to get you thinking: \n You have been asked to recruit using social media for a car manufacturer\, who wants to recruit male drivers aged 30-50 years who drive a specific type of car.  Which of the following would not be acceptable for a recruitment post on social media? \n\nSpecifying that you are seeking men aged 30-50 years\nSpecifying that you are seeking car owners\nSpecifying that you are seeking car owners who drive a specific type of vehicle\nAll of the above are acceptable.\n\n(The correct answer is 3) as this is revealing too much detail and may lead to fraudulent participants trying to fit quotas in order to participate in research to receive an incentive.  1. and 2. are an acceptable balance between too little and too much information). \nClick here to listen to a recording of this webinar\nDownload webinar slides here\n  \n  \n  \n  \n  \n \n  \n  \n  \n 
URL:https://theicg.co.uk/event/aqr-mrs-recruiter-accreditation-scheme-ras-the-why-the-what-and-the-how-3/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20191121T090000
DTEND;TZID=Europe/London:20191121T170000
DTSTAMP:20260414T141612
CREATED:20191031T123139Z
LAST-MODIFIED:20191031T123139Z
UID:30169-1574326800-1574355600@theicg.co.uk
SUMMARY:MRS MR and Marketing Tech Conference
DESCRIPTION:This latest event from MRS will examine emerging marketing tech trends\, opening up new avenues for engagement\, communication\, prediction and personalisation and driving better experiences. \nMRS brings together a superb set of inspiring case studies and thought provoking discussions focusing on the new opportunities being created by technology advancements. Hear how game changing technology is revolutionising insight creation and examine the latest insights that are supporting brands to get the most out of innovative marketing technologies. \n\nDebate the ethics of marketing tech for targeted and predictive consumer strategies\nHear how to optimise conversational AI and Chatbot design for supreme insight collection and customer service\nIdentify new opportunities for brands in the evolving voice economy\nEvaluate how Blockchain and AI is improving data quality and respondent experience in market research\nExamine how developments in wearable tech and machine learning are creating exciting new opportunities to gather and scale up in-the-moment insights\nKeep up to date with how VR is being deployed in research for decision forecasting
URL:https://theicg.co.uk/event/mrs-mr-and-marketing-tech-conference-3/
CATEGORIES:External Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20191206T123000
DTEND;TZID=Europe/London:20191206T160000
DTSTAMP:20260414T141612
CREATED:20190807T142215Z
LAST-MODIFIED:20190807T142215Z
UID:30159-1575635400-1575648000@theicg.co.uk
SUMMARY:The ICG's Open-To-All Christmas Lunch
DESCRIPTION:NOTE WE CANNOT TAKE BOOKINGS AFTER TUESDAY 26 NOV  \nWe are excited to announce our open-to-all Christmas lunch on Friday 6th December at 12.30pm in Farringdon\, London. \nWe promise you all a warm welcome\, a great time\, and a sumptuous meal (see menu here) \nCelebrating Christmas 2017  \nCelebrating Christmas 2018  \n  \nAll are welcome – this is an event for ICG members and friends. Let’s start December as we mean to go on! \nWe will need your food choices by Monday 18th Nov – send them to Lucie\, together with any dietary requirements. \n  \nWith special\, festive thanks to our fabulous main sponsors\, Ardent Fieldwork and Perspective Research Services\, and to our first-drinks sponsor\, Web Creator Suite. 
URL:https://theicg.co.uk/event/the-icgs-open-to-all-christmas-lunch-3/
LOCATION:The Castle  33-34 Cowcross Street EC1M 6DB\, The Castle\, London\, EC1M 6DB\, United Kingdom
CATEGORIES:ICG Event
ATTACH;FMTTYPE=:
GEO:51.5202542;-0.104275
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Castle  33-34 Cowcross Street EC1M 6DB The Castle London EC1M 6DB United Kingdom;X-APPLE-RADIUS=500;X-TITLE=The Castle:geo:-0.104275,51.5202542
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200123T090000
DTEND;TZID=Europe/London:20200123T170000
DTSTAMP:20260414T141612
CREATED:20191031T123244Z
LAST-MODIFIED:20191031T123244Z
UID:30170-1579770000-1579798800@theicg.co.uk
SUMMARY:Kids & Youth Insights 2020
DESCRIPTION:Kids & Youth Insights 2020 showcases an inspiring collection of research projects that demonstrate how brands\, government and the third sector are gathering and using insight to strengthen understanding\, improve engagement and tailor offerings to better serve and support young people. \nDon’t miss contributions from BBC\, Public Health England\, IKEA\, Sport England\, ITV\, Save The Children\, The Student Room\, NHS South West London Health and Care Partnership\, Women In Sport. \nMore brands to be announced soon… \nAttend this event to: \n\nExamine new methods\, tools and guidelines for improving integrity and outputs from kids research\nExplore the growth opportunities and appeal of voice tech and voice content for children and families\nExamine youth online media habits and determine how media brands can win fickle young audiences\nAnalyse what ‘keeping it real’ for young people actually looks like in terms of your brand strategy\nEvaluate different techniques for researching emotive and sensitive topics with young respondents\nGain new insights into aspirations\, desires and struggles young people today are facing\nExplore how to engage\, motivate and empower kids and teens to make better health and exercise decisions
URL:https://theicg.co.uk/event/kids-youth-insights-2020-3/
CATEGORIES:External Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200204T110000
DTEND;TZID=Europe/London:20200204T120000
DTSTAMP:20260414T141612
CREATED:20200116T121152Z
LAST-MODIFIED:20200116T121152Z
UID:30176-1580814000-1580817600@theicg.co.uk
SUMMARY:ICG Webinar: IR35 And Its Effect On All Off Payroll Workers\, Contract And Temporary Workers
DESCRIPTION:This webinar is generously sponsored by Perspective Research Services  \nWith advice from Cognitive Law and specialist knowledge from governing body ASPCo\, ENI have produced some information on IR35 and the legislative changes coming in April 2020. \nIR35 should be coming into effect for the private sector on April 6th 2020. How much do you know about it and its effect on you? \nThis webinar aims to cover the basics of IR35\, how the upcoming developments may affect contractors and companies\, situations in which you’d fall into IR35 and when you’d be exempt from it\, and how contract work commissioned by larger companies may be affected. \nA webinar for anyone who contracts their services out to other organisations. \nThis webinar will be run by Liz Norman of recruitment specialists Elizabeth Norman International. Liz cares passionately about our industry and has been struck over the last months with how few contractors know anything about this legislation. She believes that the legislation may have the following effects; \n\nIt may create a very divided market for freelancers/contractors\, as they will only be able to work in the traditional way for ‘small’ companies and agencies.\nMedium and large companies including large consultancies and the end client may stop using contractors and freelancers altogether.\nThe other option will be large companies give the work they are currently commissioning to contractors to contractors through a recruitment consultancy or umbrella company\, or take them on as permanent employees (which is the option a couple of the large research agencies are looking at)\n\nMore about Liz Norman \n \nLiz Norman is the Founder and CEO of Elizabeth Norman International\, which specialises in recruiting both permanent and contract roles for the market research\, data and insight industry. With over 30 years’ knowledge of the industry\, Liz has partnered with a number of leading industry bodies\, as well as working as a mentor to both individuals and clients. \nRegister for this important\, free\, webinar here\n  \n \n 
URL:https://theicg.co.uk/event/icg-webinar-ir35-and-its-effect-on-all-off-payroll-workers-contract-and-temporary-workers-3/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200218T183000
DTEND;TZID=Europe/London:20200218T183000
DTSTAMP:20260414T141612
CREATED:20200120T124040Z
LAST-MODIFIED:20200120T124040Z
UID:30177-1582050600-1582050600@theicg.co.uk
SUMMARY:BIG Forum London: The Future is Social – Presented by Chris Walts\, Head of Social Strategy\, Ogilvy London.
DESCRIPTION:The use of social media is an accepted and commonplace part of the B2C marketing mix\, but is often an afterthought for B2B marketeers. In this presentation Chris will explore social media’s untapped potential for B2B organisations and examine how brands and businesses can measure success in 2020. \nFocusing on three key areas that will help jumpstart businesses B2B social strategy in 2020: understanding the B2B channel mix\, the rise of B2B influencers and the new social C-Suite; Chris will showcase best-in-class examples of social media usage to demonstrate how regardless of business size or type B2B marketeers can implement small changes to drive lasting engagement. \nFor more info about this and other BIG events\, and to book\, visit here
URL:https://theicg.co.uk/event/big-forum-london-the-future-is-social-presented-by-chris-walts-head-of-social-strategy-ogilvy-london-3/
CATEGORIES:External Event
ATTACH;FMTTYPE=:
ORGANIZER;CN="Lucy Dunn":MAILTO:membership@thebusinessintelligence.group
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200220T110000
DTEND;TZID=Europe/London:20200220T120000
DTSTAMP:20260414T141612
CREATED:20191030T112719Z
LAST-MODIFIED:20191030T112719Z
UID:30167-1582196400-1582200000@theicg.co.uk
SUMMARY:Everything you need to know - and you do need to know it - about the new MRS Code of Conduct
DESCRIPTION:Julie Corney\, Standards and Compliance Officer at the MRS\, will take us through what’s new about the new MRS Code of Conduct and what this means for everyone working in the industry. \nREGISTER FOR THIS FREE WEBINAR TODAY \n  \nThis webinar has been generously sponsored by TS Research Assistant \n \n 
URL:https://theicg.co.uk/event/everything-you-need-to-know-and-you-do-need-to-know-it-about-the-new-mrs-code-of-conduct-3/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200225T080000
DTEND;TZID=Europe/London:20200225T093000
DTSTAMP:20260414T141612
CREATED:20200218T100338Z
LAST-MODIFIED:20200218T100338Z
UID:30179-1582617600-1582623000@theicg.co.uk
SUMMARY:BIG Forum Leeds: How research helps businesses make strategic decisions and reach their corporate goals
DESCRIPTION:On the surface\, B2B & B2C research are worlds apart\, particularly in terms of audience\, universe size and which methodologies do and don’t work. \nHowever\, there is a common theme that runs through all B2B and B2C research: they both use customer and/or market understanding to inform decision-making that will help them meet their corporate objectives.  The challenges that businesses face on their journey are often the same\, regardless whether they’re selling nappies to parents or components to factory production managers! \nJoin Trinity McQueen as they take you through a journey of; \n\nHow research is used as a tool to help businesses gain commercial leverage in the supply chain\nHow research can challenge ingrained perceptions and the status quo within businesses\nHow research can be used to turn %s into £s\n\nLauren Elliott\, Associate Director at Trinity McQueen will talk the audience through a number of examples where commercial decision-making has been firmly underpinned by customer insight from the business and commercial world. \n  \nMore info about BIG events and to book this event here 
URL:https://theicg.co.uk/event/big-forum-leeds-how-research-helps-businesses-make-strategic-decisions-and-reach-their-corporate-goals-3/
CATEGORIES:External Event
ATTACH;FMTTYPE=:
ORGANIZER;CN="Lucy Dunn":MAILTO:membership@thebusinessintelligence.group
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200310T080000
DTEND;TZID=Europe/London:20200311T170000
DTSTAMP:20260414T141612
CREATED:20191031T123400Z
LAST-MODIFIED:20191031T123400Z
UID:30171-1583827200-1583946000@theicg.co.uk
SUMMARY:IMPACT 2020
DESCRIPTION:NEW DECADE: NEW FORMAT: NEW VENUE \n\n\nThe business of insight is facing the most radical set of challenges it has ever seen. Commercial\, social and political pressures are having a major effect on how we seek to understand consumers and citizens\, and how we organise and perform our work. It’s time for a conference that tackles these issues head on. \nTo celebrate the launch of Impact 2020\, taking place on 10-11 March 2020 at Hilton London Bankside\, 20 reduced price limited release full-delegate tickets and 20 one-day* tickets are now on-sale. Contact conference@mrs.org.uk to secure your seat at this must-attend event! \n*Book today and choose your day when the programme is announced in November 2019
URL:https://theicg.co.uk/event/impact-2020-3/
CATEGORIES:External Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200318T123000
DTEND;TZID=Europe/London:20200318T133000
DTSTAMP:20260414T141612
CREATED:20200313T145523Z
LAST-MODIFIED:20200313T145523Z
UID:30181-1584534600-1584538200@theicg.co.uk
SUMMARY:Understanding Force Majeure & Covid-19 virus
DESCRIPTION:Covid-19: understanding when Force Majeure applies and when you can cancel contracts\nMany small business owners are worrying about how Covid-19 may affect our work\, our businesses and future bookings – what can we do about cancellations and does Force Majeure apply? \nSuzanne Dibble\, Founder of the Small Business Legal Academy\, is running a free webinar on this subject on Wednesday 18th March 2020 12.30pm GMT which will cover where you stand on cancelling   contracts\, Force Majeure and termination rights including; \n\nRunning an event in the near future and have a contract with a venue for that event and are wondering what the legal position is with cancellation.\nConcerns about how a supplier will continue to provide supplies if half of its workforce is ill or supply chains are interrupted.\nConcerns about clients cancelling contracts with you if you are ill and not able to work for a period.\n\nA recording of the training will be made available in the Small Business Legal Academy\, as will a checklist of termination and force majeure rights.  If you are not yet a member of the Legal Academy\, you need to be on the live training. \nhttps://zoom.us/webinar/register/WN_DFk-zLRBS7a8b0cibhABDA?inf_contact_key=6f2e679176cb317ea372bd151609f430680f8914173f9191b1c0223e68310bb1 \n  \n 
URL:https://theicg.co.uk/event/understanding-force-majeure-covid-19-virus-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200325
DTEND;VALUE=DATE:20200327
DTSTAMP:20260414T141612
CREATED:20200107T124051Z
LAST-MODIFIED:20200107T124051Z
UID:30174-1585094400-1585267199@theicg.co.uk
SUMMARY:ICG Exhibiting at the B2B Expo
DESCRIPTION:For the second year running\, the ICG will be exhibiting at the B2B Marketing Expo\, 25-26 March 2020. \nhttps://www.b2bmarketingexpo.co.uk/ \nThe show attracted plenty of marketeers last year\, several of whom were interested in using the services of small independent consultants. \nIf you’d like to help us spread the word about the ICG on our stand\, contact Lucie with your preferred date/time slot (morning/afternoon).
URL:https://theicg.co.uk/event/icg-exhibiting-at-the-b2b-expo-3/
LOCATION:ExCel London
ORGANIZER;CN="Karen Elton":MAILTO:marketing@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200401T110000
DTEND;TZID=Europe/London:20200401T120000
DTSTAMP:20260414T141612
CREATED:20200317T105929Z
LAST-MODIFIED:20200317T105929Z
UID:30182-1585738800-1585742400@theicg.co.uk
SUMMARY:ICG Webinar: In Response to Covid-19: An Introduction to Online Qual Methodologies
DESCRIPTION:This webinar is sponsored by Focus Groups UK \nICG members Mike Stevens and Tom Woodnutt will take us through an introduction to the online qual market\, its pros and cons\, and how to convince your clients of its value (particularly in light of Covid-19). \nThis webinar is likely to be the start of a series along these lines\, to ensure that ICG members have the tools and knowledge to adjust as seamlessly as possible to the coronavirus situation. \nNote that a Forum topic about this subject is now live\, allowing ICG members to discuss thoughts\, concerns\, tips etc. with each other. You need to be logged into the website to access the Forum. \nREGISTER FOR THIS FREE WEBINAR HERE \n  \n \n 
URL:https://theicg.co.uk/event/icg-webinar-in-response-to-covid-19-an-introduction-to-online-qual-methodologies-3/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200409T100000
DTEND;TZID=Europe/London:20200409T230000
DTSTAMP:20260414T141612
CREATED:20200403T081220Z
LAST-MODIFIED:20200403T081220Z
UID:30183-1586426400-1586473200@theicg.co.uk
SUMMARY:'How to' guide for analysing market research text data
DESCRIPTION:Run by Displayr\, this webinar looks at how to analyse open ended questions\, including word maps\, back coding\, automated categorisation and language translation. \n  \n 
URL:https://theicg.co.uk/event/how-to-guide-for-analysing-market-research-text-data-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200423T200000
DTEND;TZID=Europe/London:20200423T210000
DTSTAMP:20260414T141612
CREATED:20200129T115943Z
LAST-MODIFIED:20200129T115943Z
UID:30178-1587672000-1587675600@theicg.co.uk
SUMMARY:ICG Online Evening Talk: Managing Cash and Government Schemes Available to Small Businesses
DESCRIPTION:Here’s the recording of online evening speaker event\, presented by Business Mentor Brian Woolrich  \n \nAbout Brian \nBrian has over thirty years business experience\, having grown a number of businesses and led large teams of colleagues. He has worked with literally hundreds of businesses\, from start-ups to multi-nationals. Brian regularly presents on varied business topics to groups of SME business owners\, and works alongside his retained clients on a 1:1 basis in order to support them with the development and growth of their business. \n \nhttps://www.linkedin.com/in/brianwoolrich/ \nwww.ukbusinessmentoring.co.uk \n  \n\n  \n 
URL:https://theicg.co.uk/event/icg-evening-talk-3/
CATEGORIES:ICG Event
ATTACH;FMTTYPE=:
END:VEVENT
END:VCALENDAR