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DTSTART;TZID=Europe/London:20230928T140000
DTEND;TZID=Europe/London:20230928T150000
DTSTAMP:20260424T001010
CREATED:20230822T081219Z
LAST-MODIFIED:20230822T082122Z
UID:36229-1695909600-1695913200@theicg.co.uk
SUMMARY:Inclusive research: Unveiling the truths of Latino consumers
DESCRIPTION:Empathy is at the heart of qualitative research. Yet many factors can undermine understanding respondents\, especially when working with participants from different cultures. Whether we are conscious of them or not\, these factors can discourage respondents from sharing their experiences and perspectives – and hinder our efforts to uncover critical insights for business growth. \nKey takeaways from attending this webinar: \n\nBest practices for research involving Latino consumers\, including research design that contributes to cultural understanding and deep disco\nTwo successful case studies including how to communicate the key insights to stakeholders in a way that is relevant to the business and builds confidence.\n\nIsabel Aneyba\, Managing Director\, COMARKA Research \n \nIsabel Aneyba is founder and director at COMARKA\, a cross-cultural research partner based in Austin\, TX. She focuses on designing empathy experiences and innovative co-creation methods for better products and services. Her work has guided successful product and services launches in several categories including food and beverage\, retail\, health care and technology. \nShe has done extensive research in the U.S.\, Mexico and LATAM. For her work toward a more inclusive industry\, Isabel Aneyba received the REEL award (Research and Equitable Leadership) in 2020 and the recognition as one of the top 50 most influential insights leaders in the U.S. \nIsabel is also an ICG member. \n \nwww.comarka.com I  512.299.2077  \nYour Effective Cross-Cultural Research Partner \nREGISTER FOR THIS WEBINAR HERE 
URL:https://theicg.co.uk/event/inclusive-research-unveiling-the-truths-of-latino-consumers/
LOCATION:https://zoom.us/j/2071827436
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2023/06/eye-g5762246f9_1280-e1692692003699.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230928T140000
DTEND;TZID=Europe/London:20230928T180000
DTSTAMP:20260424T001010
CREATED:20230811T075456Z
LAST-MODIFIED:20230824T122737Z
UID:36199-1695909600-1695924000@theicg.co.uk
SUMMARY:Mindset To Create - North of England
DESCRIPTION:This event is generously sponsored by Bilendi\, helping you collect data and create value through market research\, customer engagement and loyalty services for your business. It is generously hosted by Reflections Manchester\, a beautiful\, adaptable\, bright and creative facility for market research in the Northwest. \nA unique\, creative\, collaborative event for those working in the North of England in the insight sector.\nReserve your place if you want to: \n\ngroup work to explore problem solving and flexible thinking: how to bring creativity into your business (the first part of the afternoon)\npractice creativity with our expert ICG members Joe Bonnell and Lisa Tomlinson (the second part of the afternoon)\nhelp your business and clients get into the right conditions for creativity\nsee\, think and feel in new ways\nnetwork\, mingle\, have fun.\n\nYou definitely don’t need to identify as a ‘creative’ person to get lots of out of this session… \nReserve your free space here (hurry\, only 30 places available!)\nFor those of you who are able to stay beyond 6pm\, we are hoping to go on to a local pub… \nFor more info/event host: Kath Rhodes: collaboration@theicg.co.uk  https://www.linkedin.com/in/qualstreet/ \n \nBilendi \n \n \nReflections Manchester Viewing Facility
URL:https://theicg.co.uk/event/mindset-to-create-north-of-england/
LOCATION:Reflections Manchester\, Harefield House\, Alderley Road\, Wilmslow\, Cheshire\,\, Cheshire\, SK9 1PF\, United Kingdom
CATEGORIES:ICG Event
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2023/08/MINDSET-TO-CREATE-UPDATED-FLIER.png
ORGANIZER;CN="Kath Rhodes":MAILTO:kath@qualitative-street.co.uk
GEO:53.3152967;-2.2346105
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231003T160000
DTEND;TZID=Europe/London:20231003T164500
DTSTAMP:20260424T001010
CREATED:20230921T120800Z
LAST-MODIFIED:20230921T121131Z
UID:36374-1696348800-1696351500@theicg.co.uk
SUMMARY:Knowledge Share: Demystifying UX Research
DESCRIPTION:This Knowledge Share is generously sponsored by Opinion Hub \, Research Rooms\, Sensory Lab\, Data Collection and Fieldwork\, based in London with Nationwide coverage \n \nAs a seasoned UX Researcher\, Deborah Simmons is often asked about the overlap between UXR and MR. Are they really all that different\, or just the same competency within a different skin? During this session\, Deborah will offer insight into what differentiates UX Research from traditional MR\, and how to adapt your skills to fit within the UX landscape. It will be a discursive session with plenty of time for questions.   \nSo\, if you’re considering transitioning into UXR – or you just want to find out a bit more about it\, then this taster session is for you.  \nDeborah Simmons \n \nIn 2013\, following a number of years building her skills and experience in small method-neutral insight consultancies\, Deborah set up Camino Insight. Her first freelance role was also her first foray into UX Research. Without any UX training the learning curve was steep and Deborah found herself navigating through the jungle of digital product development with little support to fall back on. As well as full-service projects\, she now takes on Lead User Researcher roles for global brands such as Anglo American and Nissan\, where she specialises in helping businesses along their journey toward digital transformation.  \n \nREGISTER FOR THIS FREE KNOWLEDGE SHARE HERE 
URL:https://theicg.co.uk/event/knowledge-share-demystifying-ux-research/
CATEGORIES:Knowledge Share
ORGANIZER;CN="Lynne Chapman":MAILTO:lynne@consideredresponse.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231004T080000
DTEND;TZID=Europe/London:20231006T170000
DTSTAMP:20260424T001010
CREATED:20230711T135846Z
LAST-MODIFIED:20230711T135846Z
UID:36013-1696406400-1696611600@theicg.co.uk
SUMMARY:QRCA Worldwide Conference: Lisbon\, Portugal
DESCRIPTION:Delighted to be promoting the QRCA Worldwide Conference\, October 4-6\, 2023 in Lisbon\, Portugal. \nRegistration is now open and ICG members get a discount of 10% off – use code  ICG10. \nAct fast and register. This will be a popular conference. \nwww.QRCA.org/ww2023
URL:https://theicg.co.uk/event/qrca-worldwide-conference-lisbon-portugal/
CATEGORIES:External Event
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2023/07/QRCA-4-6-Oct-2023-Lisbon-postcard.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231005T110000
DTEND;TZID=Europe/London:20231005T120000
DTSTAMP:20260424T001010
CREATED:20230919T095236Z
LAST-MODIFIED:20231003T145033Z
UID:36360-1696503600-1696507200@theicg.co.uk
SUMMARY:Interview with Betty Adamou\, Gamification Expert
DESCRIPTION:This session has been generously sponsored by GiftPay\, empowering you to send instant rewards to your participants at no extra cost\, redeemable at 80+ top retailers of your choice \n \n  \nWe welcome Betty Adamou\, Gamification Expert\, to discuss: \n \n\nA bit more about her professional background and career to date\nWhat Gamification is/isn’t\nHow it can be applied to market research and your business\n\nThis interview will give you a taster; if you’re interested in delving deeper\, Betty will be running a 2-hour session for ICG members on the 24th Oct – register your place for this training here.  \nLinks \nInstagram: @BettyAdamou \nX: @BettyAdamou \nLinked In: https://www.linkedin.com/in/bettyadamou/ \n Website: www.bettyadamou.com. \nResearch Through Gaming website: www.researchthroughgaming.com \nBook companion website: www.gamesandgamification.com \nBuy the book online through the publishers’ website: www.koganpage.com/product/games-and-gamification-in-market-research-9780749483357 \nNot Sorry Club: www.notsorryclub.com \n\nREGISTER FOR THIS INTERVIEW WITH BETTY ADAMOU HERE
URL:https://theicg.co.uk/event/interview-with-betty-adamou/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2023/09/Betty-Adamou-logo-e1695116915503.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231024T110000
DTEND;TZID=Europe/London:20231024T130000
DTSTAMP:20260424T001010
CREATED:20230919T093356Z
LAST-MODIFIED:20230927T103815Z
UID:36352-1698145200-1698152400@theicg.co.uk
SUMMARY:ICG Training: Transforming Online Market Research using Gamification; The Science\, Design Application\, and Impact
DESCRIPTION:This session has been generously sponsored by GiftPay\, empowering you to send instant rewards to your participants at no extra cost\, redeemable at 80+ top retailers of your choice \n \n  \n \nIn this 2-hour training session with Betty Adamou\, learn the science and psychology behind gamification\, and why it’s being used in every industry on the planet – and why we need more of it in market research: \n\nUnderstand what a ‘Survey MOT’ is\, and how you can use this approach to improve your questionnaire\, even pre-gamification\nSee examples of real gamified surveys that have worked well\, and hear case studies where Betty Adamou has used gamification in online surveys for her clients\, with shared impact stories and results\nGet pro-tips and best practice design guidance for designing your own gamified survey\nGain an experience-driven guide on implementing your design back at the office\nGet a view into the future; where will gamification in online market research be 5-10 years time?\n\nWhy should you attend? \nCountless market researchers have grown frustrated by the juxtaposition between industry buzz about technologies like VR\, AR\, and the Metaverse\, but still struggle in the day-to-day when it comes to gaining quality data from engaged participants through online surveys. This session shows how gamification can and has proven to be one of the most effective design and technical approaches to better the research experience\, for everyone involved\, with practical tips and ‘how to’ guides. Take-away more confidence in what gamification is (and isn’t)\, while learning the fundamentals of design so you can start elevating your projects from today. If you’re keen to find a method that can really help you turn things around and increase response rates\, lower drop-out rates\, and increase participant engagement for better data quality and reliability\, then this training session is for you. \nAbout Betty Adamou \n \nBetty is the inventor of ResearchGames™\, Founder of Research Through Gaming\, and author of ‘Games and Gamification in Market Research’ (Kogan Page\, 2018)\, the first book on using game-based methods for online surveys\, now published in three languages. \nBetty is an in-demand ‘Serious Games’ and Gamification Designer\, workshop facilitator\, university guest lecturer\, and consultant. Betty regularly works on behalf of Fortune 500 brands\, charities\, and agencies where she supports businesses to design engaging and data-driven games to solve commercial problems. \nHer games have been played by more than 20\,000 people worldwide\, and to fantastic user feedback. \nBetty has gained several accolades and awards in innovation\, including 1 of 7 women shaping the future of market research\, winner of the NGMR Disruptive Innovation Award\, the Enfield Entrepreneur of the Year Award\, and Ginny Valentine Badge of Courage Award. \nShe has been interviewed by publications globally on her innovative approach to research – most recently on BBC radio in the UK. \nDuring the first COVID-19 lockdown\,  Betty also launched the Not Sorry Club\, a not-for-profit that celebrates and inspires unapologetic women\, which has seen its’ first podcast series ‘Tales of Female Badassery’. \nIn 2023\, Betty also published a book of poetry ‘//VLAMIS\\’\, and is Community Chair for the 2023 Gamification Europe Conference. \nLinks \nInstagram: @BettyAdamou \nX: @BettyAdamou \nLinked In: https://www.linkedin.com/in/bettyadamou/ \n Website: www.bettyadamou.com. \nResearch Through Gaming website: www.researchthroughgaming.com \nBook companion website: www.gamesandgamification.com \nBuy the book online through the publishers’ website: www.koganpage.com/product/games-and-gamification-in-market-research-9780749483357 \nNot Sorry Club: www.notsorryclub.com \nREGISTER FOR THIS TRAINING SESSION HERE\nInterested in this training session? Why don’t you join our earlier interview with Betty on Thurs 5th Oct? \n 
URL:https://theicg.co.uk/event/icg-training-transforming-online-market-research-using-gamification-the-science-design-application-and-impact/
CATEGORIES:ICG Training
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2023/09/Betty-picture-e1695116496660.png
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231025T080000
DTEND;TZID=Europe/London:20231026T170000
DTSTAMP:20260424T001010
CREATED:20230710T110934Z
LAST-MODIFIED:20230710T111025Z
UID:35997-1698220800-1698339600@theicg.co.uk
SUMMARY:Shopper Brain Conference Europe 2023
DESCRIPTION:25-26 October 2023\, Dublin\, Ireland \nTake a deep dive into the intricate workings of consumer behavior at the Shopper Brain Conference Europe. This immersive event\, tailored for consumer insights professionals in the FMCG industry\, offers profound insights into your customers\, inspiring innovative strategies to enhance growth and competitiveness. \nThe nexus of this conference is the enthralling blend of neuroscience\, behavioral science\, and retail marketing. You’ll be taken on a journey through the maze of your customers’ minds\, deciphering their wants\, needs\, and how they interact with brands\, products\, and spaces. \nBeyond the learning opportunities\, the conference also promises fantastic networking moments. Mingle with industry peers during the breaks and drinks\, and indulge in lively discussions over delicious meals during our conference dinners. Expand your network\, exchange ideas\, and create meaningful connections. \nYour journey towards an enhanced understanding of your shoppers begins here. Register now! Use the code ICG100 for 100 EURO discount \nwww.shopperbrainconference.com/dublin
URL:https://theicg.co.uk/event/shopper-brain-conference-europe-2023/
CATEGORIES:External Event
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2023/07/Shopper-Brain-Conference-Dublin-25-6-Oct-2023.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231102T110000
DTEND;TZID=Europe/London:20231102T120000
DTSTAMP:20260424T001010
CREATED:20231003T105051Z
LAST-MODIFIED:20231021T114024Z
UID:36416-1698922800-1698926400@theicg.co.uk
SUMMARY:A love letter from AI to the qualitative researcher
DESCRIPTION:This webinar has been generously sponsored by OPPI – the platform for market researchers seeking to enhance their qualitative and quantitative studies through opinion crowdsourcing and audience insights. Using state-of-the-art data analytics\, OPPI captures the nuances of human conversation through crowd-sourced opinions\, providing real-time\, actionable insights. Imagine integrating these rich\, qualitative insights into your current quantitative data sets seamlessly. With OPPI\, you can offer your clients a complete understanding of their target audience by blending numbers with narratives. \n \n  \nThis webinar\, presented by ICG member Tom Woodnutt\, Feeling Mutual\, will cover how qual researchers feel about AI and how AI feels  about qual researchers.  Tom will also cover the benefits of AI-supported qual and the centrality of humans to the process. \nThe webinar will also include a Q&A session\, as well an interactive discussion about our experiences of AI to date. \nTom Woodnutt \n \nTom is the founder of the insight & strategy collective – Feeling Mutual. \nFeeling Mutual specialises in global\, online and mobile qualitative research\, tackling diverse briefs (from Innovation to Brand and Communications Strategy\, Creative Development\, UX and Customer Experience. \n \nTom Woodnutt \n \nhttps://feelingmutual.com \nhttps://www.linkedin.com/in/tomwoodnutt/ \nREGISTER FOR THIS WEBINAR HERE \n  \n 
URL:https://theicg.co.uk/event/a-love-letter-from-ai-to-the-qualitative-researcher/
LOCATION:https://zoom.us/j/92843742944
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/18-Swirls.jpg
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231107T160000
DTEND;TZID=Europe/London:20231107T164500
DTSTAMP:20260424T001010
CREATED:20230928T104603Z
LAST-MODIFIED:20231101T124206Z
UID:36392-1699372800-1699375500@theicg.co.uk
SUMMARY:Knowledge Share: Meet the Second Adolescents
DESCRIPTION:This Knowledge Share is sponsored by Opinion Hub\, Research Rooms\, Sensory Lab\, Data Collection and Fieldwork\, based in London with Nationwide coverage \n \nWhat is this Knowledge Share all about? \n\nIs the marketing and brand world missing the opportunity of a lifetime?\nWhy do they find it so hard to communicate with an older generation or put another way what is the fixation on Millennials and Gen Z?\n70 is the new 50 and 55 is the new 18!\nWhen your market is filled with uncertainty shouldn’t brands look for some relatively calmer\, safer waters?\nLet us introduce you to the over 55’s – overlooked; overworked; but definitely not over the hill.\n\nAbout Alan Bowman\, The Buzzz \n \nThe Buzzz have worked in this generational space for 10 years – with brands like M&S Food; McCarthy & Stone; Warner Leisure Hotels; Carnival and Octopus Wealth. During our COVID sabbatical we observed; researched; listened and spoke to a generation who represent 75% of the Wealth held in the UK and whose numbers are growing by 25% over the next 5 years. They are less brand loyal than people believe and out to have fun. \n \nI am Alan Bowman – 39 years in research; brand planning and marketing consultancy – I am 63 and sit at the beating heart of my generation. \nhttps://www.linkedin.com/in/alan-bowman-74971a1/ \n \nAlan Bowman \n \n  \n  \nREGISTER FOR THIS FREE KNOWLEDGE SHARE HERE \n  \n 
URL:https://theicg.co.uk/event/knowledge-share-meet-the-second-adolescents/
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2023/06/money-g53e3b8e08_1280.jpg
ORGANIZER;CN="Lynne Chapman":MAILTO:lynne@consideredresponse.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231115T130000
DTEND;TZID=Europe/London:20231115T133000
DTSTAMP:20260424T001010
CREATED:20230131T121253Z
LAST-MODIFIED:20231101T131743Z
UID:35170-1700053200-1700055000@theicg.co.uk
SUMMARY:Lunch & Learn with Sample Answers
DESCRIPTION:We welcome back Martin Cawley of Sample Answers for this Lunch&Learn\, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work. \nPlease support this by attending their Lunch&Learn and hearing more.\nAbout Sample Answers\nFounded in 1995 by market researchers to serve the research industry.  We are known for providing both business and consumer samples for CATI and online methodologies.  As the industry has evolved so have we\, branching out most recently into qual research services. \nWhat will you learn at the Lunch&Learn? \nDesigned specifically for online qual we will demonstrate how our nVision service (which you’ll experience in real time) saves set-up time\, is respondent-centric and blends the latest AI into easily produced outputs.  We will show you how you can save time and energy managing the qualitative interviewing process and ease the burden on respondents; be it focus groups or in-depth interviews. \nMartin Cawley \nMartin has worked in market research since 2000\, initially with Sample Answers before holding various roles at SSI and then spending a few years with Canadean and Opinium.  He has been with Sample Answers again since spring 2019. \nREGISTER FOR THIS LUNCH AND LEARN HERE\n  \nSee you there! \n  \n  \n 
URL:https://theicg.co.uk/event/lunch-learn-with-sample-answers/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231122T110000
DTEND;TZID=Europe/London:20231122T120000
DTSTAMP:20260424T001010
CREATED:20231108T144720Z
LAST-MODIFIED:20231109T113626Z
UID:36593-1700650800-1700654400@theicg.co.uk
SUMMARY:The International Research Landscape
DESCRIPTION:This webinar has been generously sponsored by Teneo Translations \n \nWe are proud to welcome Director-General of ESOMAR\, Joaquim Bretcha  to give us; \n\nan update on the international research landscape and its key trends and complexities\nhow ESOMAR\, your global membership association for research\, insights\, & analytics\, can help as you navigate this.\n\nJoaquim will be accompanied by an ESOMAR UK representative. \nThere will be an opportunity to ask questions related to this subject at the end of this session. \n \nREGISTER YOUR FREE PLACE HERE \nONCE REGISTERED\, LOGIN IS https://zoom.us/j/94647185913 \n  \n 
URL:https://theicg.co.uk/event/the-international-research-landscape/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/map.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231129T130000
DTEND;TZID=Europe/London:20231129T133000
DTSTAMP:20260424T001010
CREATED:20231031T111427Z
LAST-MODIFIED:20231031T113700Z
UID:36548-1701262800-1701264600@theicg.co.uk
SUMMARY:Lunch&Learn: Taking Qualitative Research to the Next Level with OPPI
DESCRIPTION:Introducing OPPI\, the platform for market researchers seeking to enhance their qualitative and quantitative studies through opinion crowdsourcing and audience insights. Using state-of-the-art data analytics\, OPPI captures the nuances of human conversation through crowd-sourced opinions\, providing real-time\, actionable insights. Imagine integrating these rich\, qualitative insights into your current quantitative data sets seamlessly. With OPPI\, you can offer your clients a complete understanding of their target audience by blending numbers with narratives. \nAdrian Liew\, FounderAdrian is a digital strategist\, communications consultant and marketing technologist who has advised corporate leaders\, government officials and foreign embassies for the past ten years. As a technologist\, Adrian’s passion is analysing and using data to reveal the insightful\, profound stories that make a difference to people\, companies and governments.  \nWebsite: www.oppi.live \nLinkedIn: www.linkedin.com/in/adsg84 \nREGISTER FOR THIS FREE LUNCH&LEARN HERE\n 
URL:https://theicg.co.uk/event/lunchlearn-taking-qualitative-research-to-the-next-level-with-oppi/
LOCATION:https://zoom.us/j/2071827436
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231130T110000
DTEND;TZID=Europe/London:20231130T120000
DTSTAMP:20260424T001010
CREATED:20231106T152546Z
LAST-MODIFIED:20231116T104758Z
UID:36568-1701342000-1701345600@theicg.co.uk
SUMMARY:Squeezed - telling HSBC UK's cost-of-living story with video
DESCRIPTION:This webinar is generously sponsored by Qualzy\, the quality insights platform \n \n  \nICG members Dan Young (Shed Research) and Daniel Parker-Smith The Word is Out used insight synthesis and video animation to build a powerful story of what the cost-of-living meant for HSBC UK and its customers. We blended real-life stories and news footage with data from our research synthesis – using Netflix documentaries as our inspiration. Our hard-hitting video was shown through the Bank and our “six things you need to know” became the foundation of its cost-of-living response. \nAttend this webinar to find out more about this inspiring and innovative piece of work. \nDan Young \n \nDan Young runs Shed Research. Dan helps insight teams do more with their existing research – either by synthesising their insight\, or by training them to do it themselves. In 2020\, he was the proud winner of the AURA Agency Speaker and MRS/ICG Independent Consultant awards. \nDan Parker-Smith \n \nDan Parker-Smith runs The Word Is Out\, specialists in producing videos for the market research sector. With a research background\, Dan’s approach uncovers genuine stories from real people\, delivering inspiring insight through video and collaborating with agencies to bring video to their projects. \nSocial media / web links:\nShed = W: www.shedresearch.co.uk / X: @danielowenyoung\nTWIO = W: http://www.the-word-is-out.com/ / X: @TheWordIsOutNow \n  \nREGISTER FOR THIS WEBINAR HERE 
URL:https://theicg.co.uk/event/squeezed-telling-hsbc-uks-cost-of-living-story-with-video/
CATEGORIES:ICG Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231205T160000
DTEND;TZID=Europe/London:20231205T164500
DTSTAMP:20260424T001010
CREATED:20231116T095839Z
LAST-MODIFIED:20231122T100324Z
UID:36613-1701792000-1701794700@theicg.co.uk
SUMMARY:Knowledge Share: Everything You Always Wanted to Know About Insights Communities* But Were Afraid to Ask
DESCRIPTION:ICG member Nathalie Kantorowicz\, The Marketing Labs\, will take us through the key aspects of running successful online communities; \n\nThe rules of engagement\nGirls just want to have fun\nBring it to life.\n\nNathalie Kantorowicz \n \nA French native and bilingual English-French insights and marketing professional\, Nathalie has worked for 30 years across 5 countries in insights\, research and marketing. \nNathalie founded The marketing-labs in Nov 2011 on the back of a proprietary insights community\, and has since added international research services with a focus on qual research in France. Nathalie also maintains since 2012 a core community of tech enthusiasts France & UK\, and produces regular updates on the state of consumer relationship with tech\, and lifestyle and society trends. \nREGISTER TO JOIN THIS FREE SESSION HERE. ONCE REGISTERED YOU’LL BE SENT YOUR LOGIN DETAILS\n  \nnkantorowicz@mkglabs.com \nhttps://www.the-marketing-labs.com/ \n  \n 
URL:https://theicg.co.uk/event/knowledge-share-everything-you-always-wanted-to-know-about-insights-communities-but-were-afraid-to-ask/
LOCATION:Zoom – Registration link above
CATEGORIES:Knowledge Share
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231208T000000
DTEND;TZID=UTC:20231208T170000
DTSTAMP:20260424T001010
CREATED:20221026T073038Z
LAST-MODIFIED:20231018T100609Z
UID:31774-1701993600-1702054800@theicg.co.uk
SUMMARY:The ICG's Christmas Party 2023
DESCRIPTION:Please come and join us for a Canapes and Drinks Party on Friday 8th December in the upstairs room of the Atlas Pub\, Fulham. \n \nThe room holds 60\, so grab your tickets now. \nCost is £40+VAT to include beautiful canapes\, sharing bowls and drinks\, as well as ticketing fees. \nWith special thanks to our Co-sponsors; \n \n\nPrevision Research\, providing high quality quantitative (CATI and online data collection) and qualitative (B2B recruitment) support to the research industry\, since 2009\nBilendi&Respondi. – the preferred panel provider used by consultants all over the UK and Europe\n\n  \nWe are also grateful to Teneo Translations for sponsoring our first drinks.  \n \nRESERVE YOUR PLACE NOW\n \nHome \n \n 
URL:https://theicg.co.uk/event/the-icgs-christmas-party-2023/
LOCATION:The Atlas Pub\, 16 Seagrave Road\, Fulham\, London SW6 1RX
CATEGORIES:ICG Event
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/christmas-493684926.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231212T100000
DTEND;TZID=Europe/London:20231212T103000
DTSTAMP:20260424T001010
CREATED:20231116T110700Z
LAST-MODIFIED:20231116T110700Z
UID:36619-1702375200-1702377000@theicg.co.uk
SUMMARY:Wellbeing during the Festive Period: ICG Members Share Their Top Tips
DESCRIPTION:This is a half-hour session\, led by ICG member Alison Lyon\, Counterpoint Research\, to explore some of those tried and tested ways in which we can all get through the festive period as stress-free and as healthily as possible. \n \nCome and hear what others have to say and join in the chat. Another way to get to know ICG members in the meantime. \nRegister to join here: once registered you’ll receive your login from Zoom by email.
URL:https://theicg.co.uk/event/wellbeing-during-the-festive-period-icg-members-share-their-top-tips/
CATEGORIES:ICG Event
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/18-Christmas.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240109T160000
DTEND;TZID=Europe/London:20240109T164500
DTSTAMP:20260424T001010
CREATED:20231213T141532Z
LAST-MODIFIED:20240115T122402Z
UID:36704-1704816000-1704818700@theicg.co.uk
SUMMARY:Knowledge Share: Turbo-charge your dry January
DESCRIPTION:This Knowledge Share has been generously sponsored by Qualzy\, helping you leverage your purpose-built platform to win clients and conduct projects more efficiently through the power of AI. \n \nIn this Knowledge Share\, ICG member Alison Lyon will take us through her personal journey to sobriety\, her top tips for successfully giving up alcohol\, and some overall methods for keeping you grounded and calm when facing challenging situations. \n \nhttps://www.linkedin.com/in/counterpointuk/ \nRegister for this session here: Zoom will then send you your login
URL:https://theicg.co.uk/event/knowledge-share-turbo-charge-your-dry-january/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2023/12/drink-1532300_1280.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240111T110000
DTEND;TZID=Europe/London:20240111T120000
DTSTAMP:20260424T001010
CREATED:20231214T152829Z
LAST-MODIFIED:20240104T105405Z
UID:36708-1704970800-1704974400@theicg.co.uk
SUMMARY:International Research: Trends\, challenges\, and opportunities – An ICG expert panel discussion
DESCRIPTION:This webinar has been generously sponsored by Teneo Translations \n \nThis webinar is the first part of a series of webinars we’ll be conducting about International Research. \nHere\, we welcome four ICG international research experts\, Muriel Esposito\, Nicky Fraser\, Rebecca Harrison and Nicolas Kayser\, to lead a panel discussion\, using stories/real life examples\, to illustrate the following about the international landscape… \n\nChanges past and present\nChallenges encountered and solutions found\nFuture opportunities.\n\nTopics that will be addressed within these areas will include AI and digital automation tools and marketing strategies that can affect how work is conducted. \nOur Panelists \nMuriel Esposito \n \nMuriel\, through Esposito Research and Strategy\, offers\, innovation and strategy and qual and quant services. She is a food research specialist\, with over 25 years experience. \nNicky Fraser \n \nNicky is a skilled and experienced qualitative researcher and trained psychotherapist with a constant fascination for what makes people tick. With 3 decades experience\, Nicky brings national and international expertise across a wide range of categories and markets\, working for some of the leading research agencies in Sydney and London including The Research Business International\, Added Value\, Crucible\, Kaleidoscope and Heartbeat Trends. \nNicky holds a Masters in Social Behaviour from London School of Economics\, including Consumer Psychology and Psychology of Advertising\, and is also a trained psychotherapist. \nRebecca Harrison \n \nRebecca has been a global ethno and insight explorer for over 35yrs and lucky enough to have lived and worked in four continents and travelled extensively\, all in the name of research – and my goodness how it has changed!  Having worked in a range of small\, medium and large agencies\, she now runs Mosaik Consulting Ltd from London\, specialising in international food and drink innovation and kids research\, and partners with a broad network of like-minded agencies and independents on a wide variety of other categories. One thing is guaranteed\, there is never a dull moment with international research and that’s why she loves it! \nNicholas Kayser \n \nNicolas is based in Germany and has a Degree in psychology and further education in innovation/change management (including design thinking)\, online marketing and healthcare marketing. He has been working for 20+ years in national and international market research with a focus on qualitative methods and analysis (B2C and B2B). In 2017 he set up ‘The Insight Zoo’ – Psychological Marketing Research which he runs from Frankfurt. \n  \nRegister your place here (Zoom will then send you your login) \n  \n 
URL:https://theicg.co.uk/event/international-research-trends-challenges-and-opportunities-an-icg-expert-panel-discussion/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240111T130000
DTEND;TZID=Europe/London:20240111T133000
DTSTAMP:20260424T001010
CREATED:20231212T145614Z
LAST-MODIFIED:20231212T145703Z
UID:36697-1704978000-1704979800@theicg.co.uk
SUMMARY:ICG Advertiser and Sponsor Get Together: Have Your Say
DESCRIPTION:Our advertisers and sponsors are a huge part of our success\, and we hope that the ICG\, with its over-400 micro-business members (all of whom work in #insight #marketresearch) are a bit part of theirs. \nJoin us on 11th Jan at 1pm for a 30 min chat about the opportunities we can offer you\, and have your say about what you’d like us to put in place for you. \nThis 30 min session is open to existing advertisers and sponsors\, as well as potential ones. No obligation to do anything further with us after the meeting. Just your chance to have your say. \nStart 2024 as you mean to go on. Get in front of our members and benefit your business. \nRegister today:\n https://zoom.us/meeting/register/tJUkdO6hqj0tG9wgkC-fNrZbxkqEbCM9nIey\n 
URL:https://theicg.co.uk/event/icg-advertiser-and-sponsor-get-together-have-your-say/
CATEGORIES:ICG Event
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2023/12/Advertiser-and-Sponsor-Get-Together-11-Jan-2024.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240116T110000
DTEND;TZID=Europe/London:20240116T120000
DTSTAMP:20260424T001010
CREATED:20231120T111621Z
LAST-MODIFIED:20231120T111753Z
UID:36631-1705402800-1705406400@theicg.co.uk
SUMMARY:ICG Webinar: Transformational Change Dynamics - and The 'S' Word!
DESCRIPTION:Please join us for this informative webinar by ICG member Paul Vittles\, where he’ll be covering; \n\nthe language of change and why it scares people\ntransitional change & transformational change\nthe 3 Key Dynamics of Change\nthe role of research in transformational change\nmini case studies of major change (inc physical\, psychological & emotional)\nThe ‘S’ Word – suicide prevention as a transformational change challenge\nthe role of research in transforming suicide prevention\nhow everyone can help and how you can help!\n\nAbout Paul Vittles and The Jordan Legacy \n \nPaul Vittles is a researcher\, change consultant\, coach & counsellor. He began his career with MORI in 1984\, has held director level positions with some of the ‘big global research firms’ as well as growing a research business as CEO from 5 to 50 people. Paul has worked agency side & client side\, in the UK and Australia. He now works freelance. \nMuch of Paul’s career has been focused on transformational change projects & initiatives; he lectures at business schools on transformational change; and he’s recently been appointed to the Advisory Board of a new Transformational Change Centre at the University of York. \nThese days\, Paul’s focus is on what he calls “one of the great transformational change challenges of our time” – suicide prevention\, or getting the numbers of suicides in the UK down from the level of 6\,000+ preventable deaths every year…towards zero! \nPaul works closely with The Jordan Legacy which was set up by Steve Phillip after losing his son Jordan to suicide in December 2019. The Jordan Legacy is focused on practical actions to minimise suicides. \nIn 2023\, Paul & Steve carried out action research and published a report – ‘Moving Towards a Zero Suicide Society’ – which many people in the suicide prevention field called ‘groundbreaking’. \nPaul is active in the following places: \nLinkedIn: https://www.linkedin.com/in/paulvittles/ \nX (formerly Twitter): @PaulVittles \nMedium: https://paulvittles.medium.com/ \nThe Jordan Legacy: https://thejordanlegacy.com/member/paul-vittles-fmrs-fami-frsa-facilitating-transformational-change-to-move-towards-zero-suicide/ \nREGISTER FOR THIS FREE WEBINAR HERE  (once registered your login will be sent to you directly from Zoom)\n 
URL:https://theicg.co.uk/event/icg-webinar-transformational-change-dynamics-and-the-s-word/
LOCATION:Zoom – Registration link above
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240124T130000
DTEND;TZID=Europe/London:20240124T133000
DTSTAMP:20260424T001010
CREATED:20240118T110829Z
LAST-MODIFIED:20240118T111044Z
UID:36775-1706101200-1706103000@theicg.co.uk
SUMMARY:Lunch&Learn with Bolt Insight - an AI-powered market research company\, providing end-to-end solutions for Quantitative and Qualitative consumer insights
DESCRIPTION:Bolt Insight \n \nBolt Insight is an AI-powered market research company\, providing end-to-end solutions for Quantitative and Qualitative consumer insights in 120 global markets. \nOur core differentiator lies in the proprietary survey sampling methodology we employ known as Bolt RealAudience. We leverage social media\, mobile app networks\, and consumer panels simultaneously in every research study we conduct. \nOur technology enables us to identify the most relevant and engaged survey participants without building a fixed panel or approaching the same set of respondents for every study. This methodology provides several advantages\, including: \n\nSimultaneous data collection in 120+ markets\nEnhanced data quality (proof points provided below)\nAccelerated data collection speed.\n\nCompanies like IKEA\, Costa Coffee\, Kearney\, Amazon\, Bain\, Unilever\, L’Oréal\, Vodafone and many others have used Bolt Insight for Product Innovation & Concept Testing\, Brand Health & Brand Tracking\, Advertising & Campaign Evaluation\, Audience Segmentation (U&A) and much more. \nWhat will be covered in this Lunch&Learn? \nLearn more about Bolt Insight’s new product\, BoltChatAI: AI-powered\, fully automated qualitative research tool\, designed to drive consumer empathy in organisations by enabling brief to report in 24 hours. \nThe most valuable aspect of BoltChatAI is the unique dataset upon which it is built. We have utilized research data and over 10\,000 hours of real conversations distilled from 5 million individual consumer exchanges to train our distinct system. \nThis rich\, in-depth knowledge has been carefully integrated into our AI Moderator’s DNA\, creating a distinctive and challenging-to-replicate tool. \nTo provide marketers with instant access to a better understanding of their customers\, we have fully automated this system. From launching a new project to receiving a detailed report\, BoltChatAI delivers it all. \nOur Speaker: Baybars Umur \n \nCo-founder and Head of Commercial at Bolt Insight since 2019. With 15 years of experience in marketing\, he previously led digital strategy at WPP’s GREY agency and HAVAS Media\, with a particular focus on delivering consumer insights to CPG brands. \n  \nhttps://www.boltinsight.com/boltchatai/ \nREGISTER FOR THIS LUNCH&LEARN HERE
URL:https://theicg.co.uk/event/lunchlearn-with-bolt-insight-ai-powered-market-research-company-providing-end-to-end-solutions-for-quantitative-and-qualitative-consumer-insights/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240131T130000
DTEND;TZID=Europe/London:20240131T133000
DTSTAMP:20260424T001010
CREATED:20240129T104236Z
LAST-MODIFIED:20240129T104236Z
UID:36807-1706706000-1706707800@theicg.co.uk
SUMMARY:Lunch&Learn with Peekator – providing quality access to global consumers through multi-market research
DESCRIPTION:Grab a sandwich and come and learn more about how Peekator can help you in your business. \n \nAbout Peekator \nPeekator is a multi-market research technology company based in London that is focused on providing quality access to global consumers across the research\, advertising\, marketing\, and communications landscape. \nSpecifically\, what will be covered: \n\nThe current state of conducting multi-market research and the most common practices and pain points.\nA new approach to multi-market research and how speed\, quality and audience reach can be simplified.\nHow multi-market research surveys can be set up just as easily as single-market research studies.  All without compromising on top-notch data and translation quality from all 7 continents.\nA case study to bring the above to life.\n\nOur speakers:  \na) Marin Mrsa – Founder and CEO \n \nMarin Mrsa – Founder and CEO of Peekator\, an innovative multi-market research platform dedicated to providing quality access to global consumers. Marin has made significant contributions to the field of market research and entrepreneurship. He is also passionate about customer experience and is known for his work in the emerging field of research technology. \nMarin has been recognised as one of the “30 under 30 Croatian entrepreneurs” and featured on the “GRIT Future List 2020 – The Next Generation of Insights Leaders.” He brings over ten years of invaluable experience in leading Peekator to global recognition. \nb) Sohrab Singh – Account Executive \n \nSohrab Singh  – Sohrab is an accomplished market research Account Executive with a keen interest in driving data-driven insights and strategic decision-making in the fields of marketing/advertising and global consumer behaviour. With over 12 years of technology and global consumer behaviour experience\, he is currently serving as a client relations ambassador at Peekator. \n\nREGISTER HERE (your login will then be sent to you)
URL:https://theicg.co.uk/event/lunchlearn-with-peekator-providing-quality-access-to-global-consumers-through-multi-market-research/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240201T110000
DTEND;TZID=Europe/London:20240201T120000
DTSTAMP:20260424T001010
CREATED:20221122T120234Z
LAST-MODIFIED:20240122T113609Z
UID:31883-1706785200-1706788800@theicg.co.uk
SUMMARY:Award for Independent Consultants 2023: Finalists Share Their Submissions
DESCRIPTION:This webinar has been sponsored by Yonder Data Solutions\, who are a trusted fieldwork and data collection company offering numerous services such as UK/International online data collection\, advanced analytics\, CATI\, dashboards and visualisation\, AI technology and omnibus services\n\n\nCome and hear from our 5 Award Finalists from last year about their submissions. Hear more about how they approached their work\, the hurdles they overcame\, what worked well and less well\, and why they chose to enter the Award. \nA great opportunity to learn from other consultants and ask them questions. Also an opportunity to find out more about the Award for 2024. \nOur Finalists \n\nAWARD WINNER:  Untapped Innovation: How research-led innovation helped BookTrust reach disadvantaged children\n\n\nHIGHLY COMMENDED: PS Research: How PS Research helped Cumbria’s third sector tell the story of their multi-million-pound participant-led employment programme\n\n\nMoorcroft Market Research:  Evolving a charity to meet future needs of people with learning disabilities (for Hft)\n\n\nHush Research and Strategy: Codifying connection for a better night’s sleep (for the Mayborn Group)\n\n\nWhite Rabbit Research: Helping children play their way (for the Children’s Coaching Collaborative).\n\n  \n\n				\n					\n				\n			\nREGISTER FOR THIS WEBINAR HERE (Zoom will then send you your login)
URL:https://theicg.co.uk/event/award-for-independent-consultants-2023-finalists-share-their-submissions/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240206T160000
DTEND;TZID=Europe/London:20240206T164500
DTSTAMP:20260424T001010
CREATED:20240116T123520Z
LAST-MODIFIED:20240116T123838Z
UID:36763-1707235200-1707237900@theicg.co.uk
SUMMARY:Knowledge Share: Getting Mini-Consumers with Maximum Opinions: Best Practices in Moderating with Kids & Teens
DESCRIPTION:This Knowledge Share has been generously sponsored by Qualzy\, helping you leverage your purpose-built platform to win clients and conduct projects more efficiently through the power of AI. \n \nAny one who knows a child knows that they are all unique with their own opinions. Not just mini consumers\, kids and teens offer a great deal of opportunity for so many to learn about everything from toys and medicine to food and transportation. \nSeasoned kid/teen research experts: Nicki Karet of UK’s Sherbert Research and Pam Goldfarb Liss of USA’s LitBrains-Igniting Ideas! will present some tricks of the trade in moderating with kids and teens for either online or IRL (in real life/in person)\, as well as offer their hard-earned ideals on creating age-appropriate approaches to ensure productive sessions where one can both have fun and uncover important learning objectives. \nPam Goldfarb Liss \n \nPam is president/Big Brain at LitBrains – Igniting Ideas!\, Inc. in the USA. With more than 25 years of experience in moderating with kids\, teens and families on everything from inclusion\, depression\, allergies and diabetes to soda pop and macaroni and cheese; Pam loves their never-know-what’s-coming-next insights that come from this amazingly frank demographic. Pam works with many global giant consumer brands including Philips Avent\, Bayer\, Burger King\, Coca Cola\, General Mills\, Nickelodeon/Paramount\, Samsung and so many others. Pam is an avid presenter and teacher who loves to provide the industry with kid-ified know how. After having written the text book and taught ‘Moderating with Kids and Teens’ at RIVA Market Research Institute in Washington DC for more than a decade\, Pam has recently started an online learning center called Mission Kid Possible powered by litbrains.com with live and on-demand courses on tools and techniques for moderating with kids and teens— it can be found at www.litbrains.com. She currently lives with her husband and Gen Z/Alpha cusper teen daughter in Minneapolis\, Minnesota — a Midwestern city in the United States that is very cold. \n Nicki Karet  \n \nNicki is the founder and managing director of Sherbert Research in the UK. With more than 25 years of experience working with kids\, teens and families; Nicki is passionate about working with kids\, tweens\, teens\, mums and dads\, mums-to-be\, mums and toddlers\, grandparents\, teachers\, special needs coo-ordinators\, youth workers\, kids experts\, the list goes on. Nicki has been a part of many big brand marketing campaigns all around the world. She has a keen knowledge of kids and their unique views with a wonderful talent of getting them to not just answer but connect with the research. Nicki presents on moderating with kids\, teens and families at many global events. Nicki currently lives in London\, UK with her husband and two Gen Z children. \n https://theicg.co.uk/member/pamlitbrains-com/ \nwww.litbrains.com    \nhttps://www.sherbertresearch.com/ \nhttps://theicg.co.uk/member/nicki-karet/ \n  \n  \n  \nLOGIN FOR THIS KNOWLEDGE SHARE\nNo need to pre-register for it. \n  \n  \n  \n  \n  \n 
URL:https://theicg.co.uk/event/knowledge-share-getting-mini-consumers-with-maximum-opinions-best-practices-in-moderating-with-kids-teens/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240214T130000
DTEND;TZID=Europe/London:20240214T133000
DTSTAMP:20260424T001010
CREATED:20231219T073216Z
LAST-MODIFIED:20231219T073216Z
UID:36719-1707915600-1707917400@theicg.co.uk
SUMMARY:Lunch&Learn: Field Notes on AI: questions\, intricacies and potential solutions
DESCRIPTION:We welcome back Field Notes for this Lunch&Learn. \n \nAI is the new Covid of the market research industry. \nIt revolutionised the way we work overnight. Everyone’s talking about it. And (almost) everyone is freaking out about it. \n\nWhat questions do clients ask and what worries them\, when you mention AI?\nWhat questions should you ask your tech partners\, when evaluating their AI products?\nAnd what questions should you ask yourself\, when choosing to use AI?\n\nIn this Lunch & Learn session we’ll go through all those questions to better navigate the AI world and its intricacies\, and we’ll present how at Field Notes we have decided to approach the challenges and opportunities AI brings. \nRegister here: Zoom will then send you your login details.
URL:https://theicg.co.uk/event/lunchlearn-field-notes-on-ai-questions-intricacies-and-potential-solutions/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240215T110000
DTEND;TZID=Europe/London:20240215T120000
DTSTAMP:20260424T001010
CREATED:20240108T115333Z
LAST-MODIFIED:20240212T095956Z
UID:36744-1707994800-1707998400@theicg.co.uk
SUMMARY:Webinar: Financial Planning: A Conversation
DESCRIPTION:We welcome IFA Victor Sacks\, VS Associates\,  to talk about some key areas of financial planning relevant to micro-business owners\, and answer your questions about this. \n \nSpecific areas to be covered include: \n\nretirement planning\nfinancial investments\nemployee responsibilities.\n\nThis webinar is designed to give you some food for thought\, rather than individual advice\, and will give you a chance to share thoughts with other attendees. \nREGISTER FOR THIS WEBINAR HERE: Zoom will then generate your login.
URL:https://theicg.co.uk/event/webinar-financial-planning-a-conversation/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2023/06/money-g53e3b8e08_1280.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240228T110000
DTEND;TZID=Europe/London:20240228T110000
DTSTAMP:20260424T001010
CREATED:20240207T150723Z
LAST-MODIFIED:20240220T175656Z
UID:36844-1709118000-1709118000@theicg.co.uk
SUMMARY:Webinar: Nowhere Be Like Africa - A Guide To Research
DESCRIPTION:This webinar is generously sponsored by Babble viewing facility\, West Midlands\, winner of the MRS Operations Awards Best Viewing Facility – Experience & Impact \n \nAs part of our international research webinar series\, we are now proud to introduce three ICG members who’ll give us some cultural insight\, do’s and don’ts of doing research\, and some great anecdotes\, about doing research in Africa. \nOur Speakers \nEmil Brune\, African Grey \n30+ years’ experience of growing brands \n \nI’ve been immersed in the world of brands and consumers for 30+ years now. My experience is multifaceted having worked for advertising agencies\, brand companies and consultancies. I have extensive global research experience and am equally confident with quant and qual methodologies. \nMy primary interest has always been to use research as a tool to enable better decision-making\, selecting the best methodologies to achieve project objectives. My guiding philosophy is to ‘Get thinking straight before moving to action’. Often\, this involves protecting shareholder value by culling poor ideas. Clients compliment me on my ability to get teams to grasp the practical implications from research. \nIn my previous corporate life at Diageo\, I led global thinking on consumer segmentation\, portfolio planning\, opportunity identification and consumer / shopper trends. I also led their African research teams\, which enabled me to build connections and friendships across the continent. I spent the majority of 2015 in Addis Ababa\, Ethiopia after Diageo asked me to go back to Africa to help build capability across their marketing\, insights and innovation teams. \nI founded African Grey in 2016\, having long been frustrated by agencies who charged exorbitant prices\, delivered poor quality research and had a lack of empathy for African consumers. The aim was that African Grey would help teams get closer to their target consumers in Africa and hence make better decisions. \nEmil’s sector experience includes: APPAREL Sporting and Outdoor AUTOMATIVE Cars\, Fuel\, Tyres BEAUTY Cosmetics\, Skincare DRINKS Beer\, Bitters\, Cocoa\, Malt\, CSDs\, Energy\, RTDs\, Spirits ENERGY Solar FINANCIAL Banking\, Insurance\, Pensions\, Investments\, Neobanking\, Cryptocurrency\, Buy Now Pay Later FMCG Dairy Products\, Lab-grown meat\, Oral Care\, Pilchards\, Plant-based Products\, Tobacco ONLINE Social Media\, Search PROPERTY Commercial Retail Ikea\, John Lewis SOCIAL Clean Cooking TECH Mobile Networks\, SIM Cards\, SAAS. \nEmil holds an MBA degree from the University of Cape Town’s Graduate School of Business and a Sloan Masters degree in Leadership and Strategy from London Business School. \nAndrew Onyeagbaku\, Mojo Africa \n \n  \nAndrew has 2 decades of experience working in brand consultancy having started his career in Japan and then moved to London where he worked at Flamingo and then Clear before dedicating his focus to the African continent. He is multilingual speaking\, French\, German\, Japanese\, Dutch\, English and Igbo\, which helps when clients from that region look to enter African markets. He runs two companies\, Mojo Africa and Kimoyo Insights. \nMojo was founded in 2015 and is a strategic African Cultural Insights Consultancy. Using a plethora of innovative & proprietary investigative means we help clients better understand African markets so they can successfully create better products\, services\, and marketing strategies attuned to those markets. \nWe are a diverse group of African aficionados living in and engaging exclusively with the continent and its diaspora 24/7 to offer unparalleled cultural insights and innovation inspiration to help clients take advantage of the opportunities in Africa\, one of the fastest growing regions in the world. \nWe work with multidisciplinary teams\, and with people from various African backgrounds to help crack each challenge. Our approach is collaborative  with our clients but we are not afraid to challenge and lead where we feel this will lead to stronger and more enduring project outcomes. \nWe conduct market research qualitatively and quantitatively. We conduct cultural and semiotic analysis of African markets to give clients a culturally informed competitive edge when engaging with local consumers. We guide clients through innovation processes to help them create new products\, brands and services. \nSome of the industries we have worked in include: automotive\, education\, non-profit organisations\, agritech\, bigtech\,  fintech\, edtech\, healthtech (social) media\, gaming\, FMCG\, Alcohol\, oil & gas\, alternative energy\, etc \nWe’ve worked on projects  looking at the semiotics of the dairy category in Nigeria\, helping clients understand the meaning and relevance of magic in order to inform advertisement. We’ve created video consumer personas for consumers in East\, West\, NOrth and South Africa for a leading alcohol brand and we’ve helped the Migration Policy institute understand challenges for African economic migrants following the correct proceeds to being able to effectively make remittance to and from Africa. \nKimoyo\, was founded in 2020 and also focussed on the African continent. Kimoyo leverages its huge consumer database and AI analytics platform to deliver rapid ‘autopilot’ insights to clients across the globe helping R&D\, Innovation and strategy teams make informed decisions about pricing\, purchasing and new innovations. \nSharon Matike\, Afrique Monitor \n \nAn astute Africa business consultant and market researcher with a keen commitment to helping clients navigate complex business environments by providing strategic insights\, inputs\, and recommendations. \nSharon works to provide on the ground information\, comprehensive data\,reports\, insights and analysis\, contact and client tracing for organisations interested in doing business in Africa. \nHer company Afrique Monitor based in Cameroon with footprints in over 35 unique African markets provides services such as market entry research\,  data collection\, quality and quantitatively product research\, corporate investigations and africa business consulting. \nSharon works with a number of multinational businesses on their Africa strategy and is an associate of Anteris management consultancy based in the UK. \n  \nREGISTER FOR THIS WEBINAR HERE \nLOGIN FOR THE WEBINAR IS HERE  \n 
URL:https://theicg.co.uk/event/webinar-nowhere-be-like-africa-a-guide-to-research/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2024/02/ICG-Africa-Poster.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240229T180000
DTEND;TZID=Europe/London:20240229T210000
DTSTAMP:20260424T001010
CREATED:20230212T090823Z
LAST-MODIFIED:20231212T123644Z
UID:35271-1709229600-1709240400@theicg.co.uk
SUMMARY:The ICG's Annual Quiz Night
DESCRIPTION:   \nBack by popular demand is our annual face-to-face legendary Quiz Night \n \nQuiz masters Deanne and Marc Gold of iPoint Research (also ICG members)\, will be hosting a brilliant\, amusing\, neither-too-difficult\, nor too-easy quiz\, designed to get you working as a team and testing those grey cells. \nIn true ICG style\, we want to encourage everyone to get to know each other. So we’ll allocate you a team on arrival. So….no excuse not to book your ticket\, even if you don’t know a soul going. \n  \nBOOK YOUR TICKET(S) TODAY.\nCost is £20 + VAT + Eventbrite fee. This covers a good buffet and plenty of drinks. \nWe couldn’t put on such a brilliant event without the support of our wonderful sponsors: \nMain co-sponsors: Qualzy and iPoint Research \n 
URL:https://theicg.co.uk/event/the-icgs-annual-quiz-night/
LOCATION:Sir Christopher Hatton\, 4 Leather Lane\,\, London\, \, EC1N 7RA
CATEGORIES:ICG Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240305T160000
DTEND;TZID=Europe/London:20240305T164500
DTSTAMP:20260424T001010
CREATED:20240227T132619Z
LAST-MODIFIED:20240304T140149Z
UID:36977-1709654400-1709657100@theicg.co.uk
SUMMARY:Knowledge Share: How to get the most out of the ICG Buddy Scheme with Buzz (Alan Bowman) and Woody (Andrew Smith)
DESCRIPTION:  \nThe ICG’s Buddy Scheme began during the Pandemic (2020) and has attracted 135 ICG members to date\, several of whom return for a new buddy again and again. \nAlan Bowman (The Buzzz) and Andrew Smith (Insight Advantage) are full-on Buddy Schemers. They’ve both  signed up to all opportunities (a grand total of 11 different buddies each) and have learned a lot along the way about what makes a successful buddy-ing relationship. \nCome and join them at this Knowledge Share to hear more. Even if you haven’t (yet!) joined the scheme\, you’re bound to learn something about networking and human connections anyway…. \n(With special thanks to ICG member (and Co-Chair) Kath Rhodes for initiating the Buddy Scheme). \nAlan Bowman \n \nFounder of The Buzzz which turns 21 in March 2024! Shamelessly a #SecondAdolescent and research leader for the Gen X and Boomer generations. \nAndrew Smith \n \nFounder and Lead Research @ Insight Advantage. Working across both B2C/B2B\, the business delivers quantitative & qualitative research\, whilst ensuring that clients are also maximising insights from existing data sources. \nNo need to pre-register for this. Login is here \nZoom meeting ID is 963 5597 6193 \n 
URL:https://theicg.co.uk/event/knowledge-share-buddy-scheme/
LOCATION:Zoom meeting room number 963 5597 6193
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/02/Buddy-Scheme-KS-image.jpg
ORGANIZER;CN="Lynne Chapman":MAILTO:lynne@consideredresponse.co.uk
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240306T130000
DTEND;TZID=Europe/London:20240306T133000
DTSTAMP:20260424T001010
CREATED:20240227T105937Z
LAST-MODIFIED:20240229T120905Z
UID:36973-1709730000-1709731800@theicg.co.uk
SUMMARY:From Barriers to Buy-In: A Guide to Overcoming Client Resistance to Online Community Research
DESCRIPTION:Ever receive pushback from a client after suggesting an online community approach? If so\, you’re not alone! Even after decades of online qual research and with communities being an established methodology today\, we can still see client hesitancy in making the jump to a digital solution. \nJoin us at this Lunch & Learn where we’ll discuss 4 common client concerns around online communities\, and how to turn those barriers into buys-ins! \nWe’ll share a few pro tips around: \n\nHow to educate (and inspire) clients around online community use cases\nHow to address potential concerns around the richness and reliability of the data\nHow smart technology can in fact enhance multi-market research and help uncover cultural nuance\nHow online makes it easier than ever for client to immerse themselves in the research\, live\, as it happens\n\nAt the end of the sessions\, you’ll be equipped to help your clients understand the possibilities of online research and get excited about going online! \nAbout incling \n \nincling was founded in 2013 and since then we’ve run over 500\,000 online qualitative conversations in over 30 languages with participants all over the world. Our proprietary online community platform has a range of tools which have been designed to help research and marketing teams gather in-depth and in the moment qualitative feedback (on any device). Our clients can lean on us for a wide range of methodologies – from exploratory\, digital diaries to exploring customer journeys and UX experiences. \nPresenter: Anna Coombe \n \nAnna started her journey in market research right here at incling\, initially as a community manager before transitioning to the commercial side of the company. Throughout her career\, she has collaborated with a wide range of clients\, brands\, and agencies\, managing projects ranging from quick short-term studies to long-term communities. Her extensive online qualitative experience spans FMCG\, financial\, retail and travel and hospitality sectors\, providing her with a broad and adaptable skill set. \nRegister for this free session here. Once registered\, Zoom will automatically send you your login\nAnna Coombe:  <anna.coombe@incling.com> \n 
URL:https://theicg.co.uk/event/incling-barriers-to-buy-overcoming-client-resistance-to-online-community-research/
CATEGORIES:Lunch&Learn
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