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X-WR-CALDESC:Events for The ICG
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BEGIN:VEVENT
DTSTART;TZID=UTC:20231208T000000
DTEND;TZID=UTC:20231208T170000
DTSTAMP:20260423T232352
CREATED:20221026T073038Z
LAST-MODIFIED:20231018T100609Z
UID:31774-1701993600-1702054800@theicg.co.uk
SUMMARY:The ICG's Christmas Party 2023
DESCRIPTION:Please come and join us for a Canapes and Drinks Party on Friday 8th December in the upstairs room of the Atlas Pub\, Fulham. \n \nThe room holds 60\, so grab your tickets now. \nCost is £40+VAT to include beautiful canapes\, sharing bowls and drinks\, as well as ticketing fees. \nWith special thanks to our Co-sponsors; \n \n\nPrevision Research\, providing high quality quantitative (CATI and online data collection) and qualitative (B2B recruitment) support to the research industry\, since 2009\nBilendi&Respondi. – the preferred panel provider used by consultants all over the UK and Europe\n\n  \nWe are also grateful to Teneo Translations for sponsoring our first drinks.  \n \nRESERVE YOUR PLACE NOW\n \nHome \n \n 
URL:https://theicg.co.uk/event/the-icgs-christmas-party-2023/
LOCATION:The Atlas Pub\, 16 Seagrave Road\, Fulham\, London SW6 1RX
CATEGORIES:ICG Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231212T100000
DTEND;TZID=Europe/London:20231212T103000
DTSTAMP:20260423T232352
CREATED:20231116T110700Z
LAST-MODIFIED:20231116T110700Z
UID:36619-1702375200-1702377000@theicg.co.uk
SUMMARY:Wellbeing during the Festive Period: ICG Members Share Their Top Tips
DESCRIPTION:This is a half-hour session\, led by ICG member Alison Lyon\, Counterpoint Research\, to explore some of those tried and tested ways in which we can all get through the festive period as stress-free and as healthily as possible. \n \nCome and hear what others have to say and join in the chat. Another way to get to know ICG members in the meantime. \nRegister to join here: once registered you’ll receive your login from Zoom by email.
URL:https://theicg.co.uk/event/wellbeing-during-the-festive-period-icg-members-share-their-top-tips/
CATEGORIES:ICG Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240109T160000
DTEND;TZID=Europe/London:20240109T164500
DTSTAMP:20260423T232352
CREATED:20231213T141532Z
LAST-MODIFIED:20240115T122402Z
UID:36704-1704816000-1704818700@theicg.co.uk
SUMMARY:Knowledge Share: Turbo-charge your dry January
DESCRIPTION:This Knowledge Share has been generously sponsored by Qualzy\, helping you leverage your purpose-built platform to win clients and conduct projects more efficiently through the power of AI. \n \nIn this Knowledge Share\, ICG member Alison Lyon will take us through her personal journey to sobriety\, her top tips for successfully giving up alcohol\, and some overall methods for keeping you grounded and calm when facing challenging situations. \n \nhttps://www.linkedin.com/in/counterpointuk/ \nRegister for this session here: Zoom will then send you your login
URL:https://theicg.co.uk/event/knowledge-share-turbo-charge-your-dry-january/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2023/12/drink-1532300_1280.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240111T110000
DTEND;TZID=Europe/London:20240111T120000
DTSTAMP:20260423T232352
CREATED:20231214T152829Z
LAST-MODIFIED:20240104T105405Z
UID:36708-1704970800-1704974400@theicg.co.uk
SUMMARY:International Research: Trends\, challenges\, and opportunities – An ICG expert panel discussion
DESCRIPTION:This webinar has been generously sponsored by Teneo Translations \n \nThis webinar is the first part of a series of webinars we’ll be conducting about International Research. \nHere\, we welcome four ICG international research experts\, Muriel Esposito\, Nicky Fraser\, Rebecca Harrison and Nicolas Kayser\, to lead a panel discussion\, using stories/real life examples\, to illustrate the following about the international landscape… \n\nChanges past and present\nChallenges encountered and solutions found\nFuture opportunities.\n\nTopics that will be addressed within these areas will include AI and digital automation tools and marketing strategies that can affect how work is conducted. \nOur Panelists \nMuriel Esposito \n \nMuriel\, through Esposito Research and Strategy\, offers\, innovation and strategy and qual and quant services. She is a food research specialist\, with over 25 years experience. \nNicky Fraser \n \nNicky is a skilled and experienced qualitative researcher and trained psychotherapist with a constant fascination for what makes people tick. With 3 decades experience\, Nicky brings national and international expertise across a wide range of categories and markets\, working for some of the leading research agencies in Sydney and London including The Research Business International\, Added Value\, Crucible\, Kaleidoscope and Heartbeat Trends. \nNicky holds a Masters in Social Behaviour from London School of Economics\, including Consumer Psychology and Psychology of Advertising\, and is also a trained psychotherapist. \nRebecca Harrison \n \nRebecca has been a global ethno and insight explorer for over 35yrs and lucky enough to have lived and worked in four continents and travelled extensively\, all in the name of research – and my goodness how it has changed!  Having worked in a range of small\, medium and large agencies\, she now runs Mosaik Consulting Ltd from London\, specialising in international food and drink innovation and kids research\, and partners with a broad network of like-minded agencies and independents on a wide variety of other categories. One thing is guaranteed\, there is never a dull moment with international research and that’s why she loves it! \nNicholas Kayser \n \nNicolas is based in Germany and has a Degree in psychology and further education in innovation/change management (including design thinking)\, online marketing and healthcare marketing. He has been working for 20+ years in national and international market research with a focus on qualitative methods and analysis (B2C and B2B). In 2017 he set up ‘The Insight Zoo’ – Psychological Marketing Research which he runs from Frankfurt. \n  \nRegister your place here (Zoom will then send you your login) \n  \n 
URL:https://theicg.co.uk/event/international-research-trends-challenges-and-opportunities-an-icg-expert-panel-discussion/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240111T130000
DTEND;TZID=Europe/London:20240111T133000
DTSTAMP:20260423T232352
CREATED:20231212T145614Z
LAST-MODIFIED:20231212T145703Z
UID:36697-1704978000-1704979800@theicg.co.uk
SUMMARY:ICG Advertiser and Sponsor Get Together: Have Your Say
DESCRIPTION:Our advertisers and sponsors are a huge part of our success\, and we hope that the ICG\, with its over-400 micro-business members (all of whom work in #insight #marketresearch) are a bit part of theirs. \nJoin us on 11th Jan at 1pm for a 30 min chat about the opportunities we can offer you\, and have your say about what you’d like us to put in place for you. \nThis 30 min session is open to existing advertisers and sponsors\, as well as potential ones. No obligation to do anything further with us after the meeting. Just your chance to have your say. \nStart 2024 as you mean to go on. Get in front of our members and benefit your business. \nRegister today:\n https://zoom.us/meeting/register/tJUkdO6hqj0tG9wgkC-fNrZbxkqEbCM9nIey\n 
URL:https://theicg.co.uk/event/icg-advertiser-and-sponsor-get-together-have-your-say/
CATEGORIES:ICG Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240116T110000
DTEND;TZID=Europe/London:20240116T120000
DTSTAMP:20260423T232352
CREATED:20231120T111621Z
LAST-MODIFIED:20231120T111753Z
UID:36631-1705402800-1705406400@theicg.co.uk
SUMMARY:ICG Webinar: Transformational Change Dynamics - and The 'S' Word!
DESCRIPTION:Please join us for this informative webinar by ICG member Paul Vittles\, where he’ll be covering; \n\nthe language of change and why it scares people\ntransitional change & transformational change\nthe 3 Key Dynamics of Change\nthe role of research in transformational change\nmini case studies of major change (inc physical\, psychological & emotional)\nThe ‘S’ Word – suicide prevention as a transformational change challenge\nthe role of research in transforming suicide prevention\nhow everyone can help and how you can help!\n\nAbout Paul Vittles and The Jordan Legacy \n \nPaul Vittles is a researcher\, change consultant\, coach & counsellor. He began his career with MORI in 1984\, has held director level positions with some of the ‘big global research firms’ as well as growing a research business as CEO from 5 to 50 people. Paul has worked agency side & client side\, in the UK and Australia. He now works freelance. \nMuch of Paul’s career has been focused on transformational change projects & initiatives; he lectures at business schools on transformational change; and he’s recently been appointed to the Advisory Board of a new Transformational Change Centre at the University of York. \nThese days\, Paul’s focus is on what he calls “one of the great transformational change challenges of our time” – suicide prevention\, or getting the numbers of suicides in the UK down from the level of 6\,000+ preventable deaths every year…towards zero! \nPaul works closely with The Jordan Legacy which was set up by Steve Phillip after losing his son Jordan to suicide in December 2019. The Jordan Legacy is focused on practical actions to minimise suicides. \nIn 2023\, Paul & Steve carried out action research and published a report – ‘Moving Towards a Zero Suicide Society’ – which many people in the suicide prevention field called ‘groundbreaking’. \nPaul is active in the following places: \nLinkedIn: https://www.linkedin.com/in/paulvittles/ \nX (formerly Twitter): @PaulVittles \nMedium: https://paulvittles.medium.com/ \nThe Jordan Legacy: https://thejordanlegacy.com/member/paul-vittles-fmrs-fami-frsa-facilitating-transformational-change-to-move-towards-zero-suicide/ \nREGISTER FOR THIS FREE WEBINAR HERE  (once registered your login will be sent to you directly from Zoom)\n 
URL:https://theicg.co.uk/event/icg-webinar-transformational-change-dynamics-and-the-s-word/
LOCATION:Zoom – Registration link above
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240124T130000
DTEND;TZID=Europe/London:20240124T133000
DTSTAMP:20260423T232352
CREATED:20240118T110829Z
LAST-MODIFIED:20240118T111044Z
UID:36775-1706101200-1706103000@theicg.co.uk
SUMMARY:Lunch&Learn with Bolt Insight - an AI-powered market research company\, providing end-to-end solutions for Quantitative and Qualitative consumer insights
DESCRIPTION:Bolt Insight \n \nBolt Insight is an AI-powered market research company\, providing end-to-end solutions for Quantitative and Qualitative consumer insights in 120 global markets. \nOur core differentiator lies in the proprietary survey sampling methodology we employ known as Bolt RealAudience. We leverage social media\, mobile app networks\, and consumer panels simultaneously in every research study we conduct. \nOur technology enables us to identify the most relevant and engaged survey participants without building a fixed panel or approaching the same set of respondents for every study. This methodology provides several advantages\, including: \n\nSimultaneous data collection in 120+ markets\nEnhanced data quality (proof points provided below)\nAccelerated data collection speed.\n\nCompanies like IKEA\, Costa Coffee\, Kearney\, Amazon\, Bain\, Unilever\, L’Oréal\, Vodafone and many others have used Bolt Insight for Product Innovation & Concept Testing\, Brand Health & Brand Tracking\, Advertising & Campaign Evaluation\, Audience Segmentation (U&A) and much more. \nWhat will be covered in this Lunch&Learn? \nLearn more about Bolt Insight’s new product\, BoltChatAI: AI-powered\, fully automated qualitative research tool\, designed to drive consumer empathy in organisations by enabling brief to report in 24 hours. \nThe most valuable aspect of BoltChatAI is the unique dataset upon which it is built. We have utilized research data and over 10\,000 hours of real conversations distilled from 5 million individual consumer exchanges to train our distinct system. \nThis rich\, in-depth knowledge has been carefully integrated into our AI Moderator’s DNA\, creating a distinctive and challenging-to-replicate tool. \nTo provide marketers with instant access to a better understanding of their customers\, we have fully automated this system. From launching a new project to receiving a detailed report\, BoltChatAI delivers it all. \nOur Speaker: Baybars Umur \n \nCo-founder and Head of Commercial at Bolt Insight since 2019. With 15 years of experience in marketing\, he previously led digital strategy at WPP’s GREY agency and HAVAS Media\, with a particular focus on delivering consumer insights to CPG brands. \n  \nhttps://www.boltinsight.com/boltchatai/ \nREGISTER FOR THIS LUNCH&LEARN HERE
URL:https://theicg.co.uk/event/lunchlearn-with-bolt-insight-ai-powered-market-research-company-providing-end-to-end-solutions-for-quantitative-and-qualitative-consumer-insights/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240131T130000
DTEND;TZID=Europe/London:20240131T133000
DTSTAMP:20260423T232352
CREATED:20240129T104236Z
LAST-MODIFIED:20240129T104236Z
UID:36807-1706706000-1706707800@theicg.co.uk
SUMMARY:Lunch&Learn with Peekator – providing quality access to global consumers through multi-market research
DESCRIPTION:Grab a sandwich and come and learn more about how Peekator can help you in your business. \n \nAbout Peekator \nPeekator is a multi-market research technology company based in London that is focused on providing quality access to global consumers across the research\, advertising\, marketing\, and communications landscape. \nSpecifically\, what will be covered: \n\nThe current state of conducting multi-market research and the most common practices and pain points.\nA new approach to multi-market research and how speed\, quality and audience reach can be simplified.\nHow multi-market research surveys can be set up just as easily as single-market research studies.  All without compromising on top-notch data and translation quality from all 7 continents.\nA case study to bring the above to life.\n\nOur speakers:  \na) Marin Mrsa – Founder and CEO \n \nMarin Mrsa – Founder and CEO of Peekator\, an innovative multi-market research platform dedicated to providing quality access to global consumers. Marin has made significant contributions to the field of market research and entrepreneurship. He is also passionate about customer experience and is known for his work in the emerging field of research technology. \nMarin has been recognised as one of the “30 under 30 Croatian entrepreneurs” and featured on the “GRIT Future List 2020 – The Next Generation of Insights Leaders.” He brings over ten years of invaluable experience in leading Peekator to global recognition. \nb) Sohrab Singh – Account Executive \n \nSohrab Singh  – Sohrab is an accomplished market research Account Executive with a keen interest in driving data-driven insights and strategic decision-making in the fields of marketing/advertising and global consumer behaviour. With over 12 years of technology and global consumer behaviour experience\, he is currently serving as a client relations ambassador at Peekator. \n\nREGISTER HERE (your login will then be sent to you)
URL:https://theicg.co.uk/event/lunchlearn-with-peekator-providing-quality-access-to-global-consumers-through-multi-market-research/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240201T110000
DTEND;TZID=Europe/London:20240201T120000
DTSTAMP:20260423T232352
CREATED:20221122T120234Z
LAST-MODIFIED:20240122T113609Z
UID:31883-1706785200-1706788800@theicg.co.uk
SUMMARY:Award for Independent Consultants 2023: Finalists Share Their Submissions
DESCRIPTION:This webinar has been sponsored by Yonder Data Solutions\, who are a trusted fieldwork and data collection company offering numerous services such as UK/International online data collection\, advanced analytics\, CATI\, dashboards and visualisation\, AI technology and omnibus services\n\n\nCome and hear from our 5 Award Finalists from last year about their submissions. Hear more about how they approached their work\, the hurdles they overcame\, what worked well and less well\, and why they chose to enter the Award. \nA great opportunity to learn from other consultants and ask them questions. Also an opportunity to find out more about the Award for 2024. \nOur Finalists \n\nAWARD WINNER:  Untapped Innovation: How research-led innovation helped BookTrust reach disadvantaged children\n\n\nHIGHLY COMMENDED: PS Research: How PS Research helped Cumbria’s third sector tell the story of their multi-million-pound participant-led employment programme\n\n\nMoorcroft Market Research:  Evolving a charity to meet future needs of people with learning disabilities (for Hft)\n\n\nHush Research and Strategy: Codifying connection for a better night’s sleep (for the Mayborn Group)\n\n\nWhite Rabbit Research: Helping children play their way (for the Children’s Coaching Collaborative).\n\n  \n\n				\n					\n				\n			\nREGISTER FOR THIS WEBINAR HERE (Zoom will then send you your login)
URL:https://theicg.co.uk/event/award-for-independent-consultants-2023-finalists-share-their-submissions/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240206T160000
DTEND;TZID=Europe/London:20240206T164500
DTSTAMP:20260423T232352
CREATED:20240116T123520Z
LAST-MODIFIED:20240116T123838Z
UID:36763-1707235200-1707237900@theicg.co.uk
SUMMARY:Knowledge Share: Getting Mini-Consumers with Maximum Opinions: Best Practices in Moderating with Kids & Teens
DESCRIPTION:This Knowledge Share has been generously sponsored by Qualzy\, helping you leverage your purpose-built platform to win clients and conduct projects more efficiently through the power of AI. \n \nAny one who knows a child knows that they are all unique with their own opinions. Not just mini consumers\, kids and teens offer a great deal of opportunity for so many to learn about everything from toys and medicine to food and transportation. \nSeasoned kid/teen research experts: Nicki Karet of UK’s Sherbert Research and Pam Goldfarb Liss of USA’s LitBrains-Igniting Ideas! will present some tricks of the trade in moderating with kids and teens for either online or IRL (in real life/in person)\, as well as offer their hard-earned ideals on creating age-appropriate approaches to ensure productive sessions where one can both have fun and uncover important learning objectives. \nPam Goldfarb Liss \n \nPam is president/Big Brain at LitBrains – Igniting Ideas!\, Inc. in the USA. With more than 25 years of experience in moderating with kids\, teens and families on everything from inclusion\, depression\, allergies and diabetes to soda pop and macaroni and cheese; Pam loves their never-know-what’s-coming-next insights that come from this amazingly frank demographic. Pam works with many global giant consumer brands including Philips Avent\, Bayer\, Burger King\, Coca Cola\, General Mills\, Nickelodeon/Paramount\, Samsung and so many others. Pam is an avid presenter and teacher who loves to provide the industry with kid-ified know how. After having written the text book and taught ‘Moderating with Kids and Teens’ at RIVA Market Research Institute in Washington DC for more than a decade\, Pam has recently started an online learning center called Mission Kid Possible powered by litbrains.com with live and on-demand courses on tools and techniques for moderating with kids and teens— it can be found at www.litbrains.com. She currently lives with her husband and Gen Z/Alpha cusper teen daughter in Minneapolis\, Minnesota — a Midwestern city in the United States that is very cold. \n Nicki Karet  \n \nNicki is the founder and managing director of Sherbert Research in the UK. With more than 25 years of experience working with kids\, teens and families; Nicki is passionate about working with kids\, tweens\, teens\, mums and dads\, mums-to-be\, mums and toddlers\, grandparents\, teachers\, special needs coo-ordinators\, youth workers\, kids experts\, the list goes on. Nicki has been a part of many big brand marketing campaigns all around the world. She has a keen knowledge of kids and their unique views with a wonderful talent of getting them to not just answer but connect with the research. Nicki presents on moderating with kids\, teens and families at many global events. Nicki currently lives in London\, UK with her husband and two Gen Z children. \n https://theicg.co.uk/member/pamlitbrains-com/ \nwww.litbrains.com    \nhttps://www.sherbertresearch.com/ \nhttps://theicg.co.uk/member/nicki-karet/ \n  \n  \n  \nLOGIN FOR THIS KNOWLEDGE SHARE\nNo need to pre-register for it. \n  \n  \n  \n  \n  \n 
URL:https://theicg.co.uk/event/knowledge-share-getting-mini-consumers-with-maximum-opinions-best-practices-in-moderating-with-kids-teens/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240214T130000
DTEND;TZID=Europe/London:20240214T133000
DTSTAMP:20260423T232352
CREATED:20231219T073216Z
LAST-MODIFIED:20231219T073216Z
UID:36719-1707915600-1707917400@theicg.co.uk
SUMMARY:Lunch&Learn: Field Notes on AI: questions\, intricacies and potential solutions
DESCRIPTION:We welcome back Field Notes for this Lunch&Learn. \n \nAI is the new Covid of the market research industry. \nIt revolutionised the way we work overnight. Everyone’s talking about it. And (almost) everyone is freaking out about it. \n\nWhat questions do clients ask and what worries them\, when you mention AI?\nWhat questions should you ask your tech partners\, when evaluating their AI products?\nAnd what questions should you ask yourself\, when choosing to use AI?\n\nIn this Lunch & Learn session we’ll go through all those questions to better navigate the AI world and its intricacies\, and we’ll present how at Field Notes we have decided to approach the challenges and opportunities AI brings. \nRegister here: Zoom will then send you your login details.
URL:https://theicg.co.uk/event/lunchlearn-field-notes-on-ai-questions-intricacies-and-potential-solutions/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240215T110000
DTEND;TZID=Europe/London:20240215T120000
DTSTAMP:20260423T232352
CREATED:20240108T115333Z
LAST-MODIFIED:20240212T095956Z
UID:36744-1707994800-1707998400@theicg.co.uk
SUMMARY:Webinar: Financial Planning: A Conversation
DESCRIPTION:We welcome IFA Victor Sacks\, VS Associates\,  to talk about some key areas of financial planning relevant to micro-business owners\, and answer your questions about this. \n \nSpecific areas to be covered include: \n\nretirement planning\nfinancial investments\nemployee responsibilities.\n\nThis webinar is designed to give you some food for thought\, rather than individual advice\, and will give you a chance to share thoughts with other attendees. \nREGISTER FOR THIS WEBINAR HERE: Zoom will then generate your login.
URL:https://theicg.co.uk/event/webinar-financial-planning-a-conversation/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2023/06/money-g53e3b8e08_1280.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240228T110000
DTEND;TZID=Europe/London:20240228T110000
DTSTAMP:20260423T232352
CREATED:20240207T150723Z
LAST-MODIFIED:20240220T175656Z
UID:36844-1709118000-1709118000@theicg.co.uk
SUMMARY:Webinar: Nowhere Be Like Africa - A Guide To Research
DESCRIPTION:This webinar is generously sponsored by Babble viewing facility\, West Midlands\, winner of the MRS Operations Awards Best Viewing Facility – Experience & Impact \n \nAs part of our international research webinar series\, we are now proud to introduce three ICG members who’ll give us some cultural insight\, do’s and don’ts of doing research\, and some great anecdotes\, about doing research in Africa. \nOur Speakers \nEmil Brune\, African Grey \n30+ years’ experience of growing brands \n \nI’ve been immersed in the world of brands and consumers for 30+ years now. My experience is multifaceted having worked for advertising agencies\, brand companies and consultancies. I have extensive global research experience and am equally confident with quant and qual methodologies. \nMy primary interest has always been to use research as a tool to enable better decision-making\, selecting the best methodologies to achieve project objectives. My guiding philosophy is to ‘Get thinking straight before moving to action’. Often\, this involves protecting shareholder value by culling poor ideas. Clients compliment me on my ability to get teams to grasp the practical implications from research. \nIn my previous corporate life at Diageo\, I led global thinking on consumer segmentation\, portfolio planning\, opportunity identification and consumer / shopper trends. I also led their African research teams\, which enabled me to build connections and friendships across the continent. I spent the majority of 2015 in Addis Ababa\, Ethiopia after Diageo asked me to go back to Africa to help build capability across their marketing\, insights and innovation teams. \nI founded African Grey in 2016\, having long been frustrated by agencies who charged exorbitant prices\, delivered poor quality research and had a lack of empathy for African consumers. The aim was that African Grey would help teams get closer to their target consumers in Africa and hence make better decisions. \nEmil’s sector experience includes: APPAREL Sporting and Outdoor AUTOMATIVE Cars\, Fuel\, Tyres BEAUTY Cosmetics\, Skincare DRINKS Beer\, Bitters\, Cocoa\, Malt\, CSDs\, Energy\, RTDs\, Spirits ENERGY Solar FINANCIAL Banking\, Insurance\, Pensions\, Investments\, Neobanking\, Cryptocurrency\, Buy Now Pay Later FMCG Dairy Products\, Lab-grown meat\, Oral Care\, Pilchards\, Plant-based Products\, Tobacco ONLINE Social Media\, Search PROPERTY Commercial Retail Ikea\, John Lewis SOCIAL Clean Cooking TECH Mobile Networks\, SIM Cards\, SAAS. \nEmil holds an MBA degree from the University of Cape Town’s Graduate School of Business and a Sloan Masters degree in Leadership and Strategy from London Business School. \nAndrew Onyeagbaku\, Mojo Africa \n \n  \nAndrew has 2 decades of experience working in brand consultancy having started his career in Japan and then moved to London where he worked at Flamingo and then Clear before dedicating his focus to the African continent. He is multilingual speaking\, French\, German\, Japanese\, Dutch\, English and Igbo\, which helps when clients from that region look to enter African markets. He runs two companies\, Mojo Africa and Kimoyo Insights. \nMojo was founded in 2015 and is a strategic African Cultural Insights Consultancy. Using a plethora of innovative & proprietary investigative means we help clients better understand African markets so they can successfully create better products\, services\, and marketing strategies attuned to those markets. \nWe are a diverse group of African aficionados living in and engaging exclusively with the continent and its diaspora 24/7 to offer unparalleled cultural insights and innovation inspiration to help clients take advantage of the opportunities in Africa\, one of the fastest growing regions in the world. \nWe work with multidisciplinary teams\, and with people from various African backgrounds to help crack each challenge. Our approach is collaborative  with our clients but we are not afraid to challenge and lead where we feel this will lead to stronger and more enduring project outcomes. \nWe conduct market research qualitatively and quantitatively. We conduct cultural and semiotic analysis of African markets to give clients a culturally informed competitive edge when engaging with local consumers. We guide clients through innovation processes to help them create new products\, brands and services. \nSome of the industries we have worked in include: automotive\, education\, non-profit organisations\, agritech\, bigtech\,  fintech\, edtech\, healthtech (social) media\, gaming\, FMCG\, Alcohol\, oil & gas\, alternative energy\, etc \nWe’ve worked on projects  looking at the semiotics of the dairy category in Nigeria\, helping clients understand the meaning and relevance of magic in order to inform advertisement. We’ve created video consumer personas for consumers in East\, West\, NOrth and South Africa for a leading alcohol brand and we’ve helped the Migration Policy institute understand challenges for African economic migrants following the correct proceeds to being able to effectively make remittance to and from Africa. \nKimoyo\, was founded in 2020 and also focussed on the African continent. Kimoyo leverages its huge consumer database and AI analytics platform to deliver rapid ‘autopilot’ insights to clients across the globe helping R&D\, Innovation and strategy teams make informed decisions about pricing\, purchasing and new innovations. \nSharon Matike\, Afrique Monitor \n \nAn astute Africa business consultant and market researcher with a keen commitment to helping clients navigate complex business environments by providing strategic insights\, inputs\, and recommendations. \nSharon works to provide on the ground information\, comprehensive data\,reports\, insights and analysis\, contact and client tracing for organisations interested in doing business in Africa. \nHer company Afrique Monitor based in Cameroon with footprints in over 35 unique African markets provides services such as market entry research\,  data collection\, quality and quantitatively product research\, corporate investigations and africa business consulting. \nSharon works with a number of multinational businesses on their Africa strategy and is an associate of Anteris management consultancy based in the UK. \n  \nREGISTER FOR THIS WEBINAR HERE \nLOGIN FOR THE WEBINAR IS HERE  \n 
URL:https://theicg.co.uk/event/webinar-nowhere-be-like-africa-a-guide-to-research/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2024/02/ICG-Africa-Poster.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240229T180000
DTEND;TZID=Europe/London:20240229T210000
DTSTAMP:20260423T232352
CREATED:20230212T090823Z
LAST-MODIFIED:20231212T123644Z
UID:35271-1709229600-1709240400@theicg.co.uk
SUMMARY:The ICG's Annual Quiz Night
DESCRIPTION:   \nBack by popular demand is our annual face-to-face legendary Quiz Night \n \nQuiz masters Deanne and Marc Gold of iPoint Research (also ICG members)\, will be hosting a brilliant\, amusing\, neither-too-difficult\, nor too-easy quiz\, designed to get you working as a team and testing those grey cells. \nIn true ICG style\, we want to encourage everyone to get to know each other. So we’ll allocate you a team on arrival. So….no excuse not to book your ticket\, even if you don’t know a soul going. \n  \nBOOK YOUR TICKET(S) TODAY.\nCost is £20 + VAT + Eventbrite fee. This covers a good buffet and plenty of drinks. \nWe couldn’t put on such a brilliant event without the support of our wonderful sponsors: \nMain co-sponsors: Qualzy and iPoint Research \n 
URL:https://theicg.co.uk/event/the-icgs-annual-quiz-night/
LOCATION:Sir Christopher Hatton\, 4 Leather Lane\,\, London\, \, EC1N 7RA
CATEGORIES:ICG Event
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GEO:51.5182544;-0.1088123
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Sir Christopher Hatton 4 Leather Lane London  EC1N 7RA;X-APPLE-RADIUS=500;X-TITLE=4 Leather Lane\,:geo:-0.1088123,51.5182544
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240305T160000
DTEND;TZID=Europe/London:20240305T164500
DTSTAMP:20260423T232352
CREATED:20240227T132619Z
LAST-MODIFIED:20240304T140149Z
UID:36977-1709654400-1709657100@theicg.co.uk
SUMMARY:Knowledge Share: How to get the most out of the ICG Buddy Scheme with Buzz (Alan Bowman) and Woody (Andrew Smith)
DESCRIPTION:  \nThe ICG’s Buddy Scheme began during the Pandemic (2020) and has attracted 135 ICG members to date\, several of whom return for a new buddy again and again. \nAlan Bowman (The Buzzz) and Andrew Smith (Insight Advantage) are full-on Buddy Schemers. They’ve both  signed up to all opportunities (a grand total of 11 different buddies each) and have learned a lot along the way about what makes a successful buddy-ing relationship. \nCome and join them at this Knowledge Share to hear more. Even if you haven’t (yet!) joined the scheme\, you’re bound to learn something about networking and human connections anyway…. \n(With special thanks to ICG member (and Co-Chair) Kath Rhodes for initiating the Buddy Scheme). \nAlan Bowman \n \nFounder of The Buzzz which turns 21 in March 2024! Shamelessly a #SecondAdolescent and research leader for the Gen X and Boomer generations. \nAndrew Smith \n \nFounder and Lead Research @ Insight Advantage. Working across both B2C/B2B\, the business delivers quantitative & qualitative research\, whilst ensuring that clients are also maximising insights from existing data sources. \nNo need to pre-register for this. Login is here \nZoom meeting ID is 963 5597 6193 \n 
URL:https://theicg.co.uk/event/knowledge-share-buddy-scheme/
LOCATION:Zoom meeting room number 963 5597 6193
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/02/Buddy-Scheme-KS-image.jpg
ORGANIZER;CN="Lynne Chapman":MAILTO:lynne@consideredresponse.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240306T130000
DTEND;TZID=Europe/London:20240306T133000
DTSTAMP:20260423T232352
CREATED:20240227T105937Z
LAST-MODIFIED:20240229T120905Z
UID:36973-1709730000-1709731800@theicg.co.uk
SUMMARY:From Barriers to Buy-In: A Guide to Overcoming Client Resistance to Online Community Research
DESCRIPTION:Ever receive pushback from a client after suggesting an online community approach? If so\, you’re not alone! Even after decades of online qual research and with communities being an established methodology today\, we can still see client hesitancy in making the jump to a digital solution. \nJoin us at this Lunch & Learn where we’ll discuss 4 common client concerns around online communities\, and how to turn those barriers into buys-ins! \nWe’ll share a few pro tips around: \n\nHow to educate (and inspire) clients around online community use cases\nHow to address potential concerns around the richness and reliability of the data\nHow smart technology can in fact enhance multi-market research and help uncover cultural nuance\nHow online makes it easier than ever for client to immerse themselves in the research\, live\, as it happens\n\nAt the end of the sessions\, you’ll be equipped to help your clients understand the possibilities of online research and get excited about going online! \nAbout incling \n \nincling was founded in 2013 and since then we’ve run over 500\,000 online qualitative conversations in over 30 languages with participants all over the world. Our proprietary online community platform has a range of tools which have been designed to help research and marketing teams gather in-depth and in the moment qualitative feedback (on any device). Our clients can lean on us for a wide range of methodologies – from exploratory\, digital diaries to exploring customer journeys and UX experiences. \nPresenter: Anna Coombe \n \nAnna started her journey in market research right here at incling\, initially as a community manager before transitioning to the commercial side of the company. Throughout her career\, she has collaborated with a wide range of clients\, brands\, and agencies\, managing projects ranging from quick short-term studies to long-term communities. Her extensive online qualitative experience spans FMCG\, financial\, retail and travel and hospitality sectors\, providing her with a broad and adaptable skill set. \nRegister for this free session here. Once registered\, Zoom will automatically send you your login\nAnna Coombe:  <anna.coombe@incling.com> \n 
URL:https://theicg.co.uk/event/incling-barriers-to-buy-overcoming-client-resistance-to-online-community-research/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240307T110000
DTEND;TZID=Europe/London:20240307T120000
DTSTAMP:20260423T232352
CREATED:20240103T104944Z
LAST-MODIFIED:20240306T123022Z
UID:36722-1709809200-1709812800@theicg.co.uk
SUMMARY:Applications of Behavioural Science to Quantitative Market Research
DESCRIPTION:This webinar has been sponsored by Cxoice Insight Systems from dobney.com – the all-in-one survey and insight platform \n \n  \nOver the past decade or more\, many market research agencies and their clients have been influenced by findings from behavioural science. In particular\, some agencies have incorporated insights and approaches from behavioural science into their qualitative research offer. \nHowever\, while some have also had similar success in quantitative research\, there remains significant untapped potential here. A huge opportunity exists for clients to improve their ability to understand\, predict\, and influence key stakeholder behaviour – through application of behavioural science insights and approaches to quantitative research. \nThis webinar will provide you with both the theory and tools to rectify this. We’ll first examine behaviour change models in detail. Next\, we’ll look at behavioural economic approaches. Finally\, we’ll cover personality trait insights. \nThis webinar will provide both the rationale for why\, but crucially also the “how to”. Importantly\, everything described will complement existing quantitative research techniques and data collection methods. Therefore\, no significant initial investment is required to put any of these approaches into practice. \nThe webinar will also summarise the highlights from a detailed\, upcoming 35-page guide: Applications of Behavioural Science to Quantitative Market Research. A free copy can be pre-ordered here: https://www.activate-research.com/quantitative-research-guide \nThis webinar follows on from a similar session that Chris ran for us in early 2022\, giving us an overview of how the landscape has changed over this period. \nChris Harvey \n \nChris Harvey is the Founder of Activate Research\, which inspires change and drives growth through enabling a deeper understanding of how people think and why they behave as they do. Drawing on an MSc Behavioural Science and 15 years research industry experience\, Activate Research adds complementary insights and approaches from behavioural science – and psychology more broadly – to agencies’ research offer. This enables end clients to better understand\, predict\, and influence target audience behaviour. \n \n  \n\nREGISTER FOR THIS WEBINAR HERE (you’ll then be sent your login)
URL:https://theicg.co.uk/event/applications-of-behavioural-science-to-quantitative-market-research-2/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/social-media.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240314T110000
DTEND;TZID=Europe/London:20240314T120000
DTSTAMP:20260423T232352
CREATED:20240213T101326Z
LAST-MODIFIED:20240227T222619Z
UID:36911-1710414000-1710417600@theicg.co.uk
SUMMARY:Conducting Research in Europe: A Panel Debate
DESCRIPTION:This webinar has been sponsored by Rigour Research  \n \nOur Panellists \nAlexander Ekimov\, Kea Solutions Ltd. \n \nIt is now exactly 20 years since I started working in market research with a brief spell in marketing in between. I have worked on a wide variety of projects both in terms of scope and size. Electoral\, social\, consumer and B2B research in a single country\, East Europe and the entire continent. While for the most part I have worked as part of a small team of freelance researchers\, I have also participated at the central coordination level for big multinational projects. \nSilvia Iranzo Ferrandis\, In Market Research  \n \nSilvia Iranzo Ferrandis is ‘Director & Consultant’ at ‘In Market Research’ in Spain. A senior expert qualitative research consultant who has been working in multi-country international studies for 19 years now. Always searching for innovative techniques and methodologies she enthusiastically embraced online research over a decade ago and is considered a pioneer and early adopter of online focus groups\, blogs and online communities in Spain. Silvia has managed projects for many international research agencies and consumer\, B2B and pharmaceutical global brands. \nCamille Gerbaud\, CG Research \n \nCamille Gerbaud through CG Research helps UK businesses bridge the cultural gap when conducting qualitative research in the French market. \nBorn in France and living in the UK\, Camille has over 14 years of experience as a qualitative researcher & consultant in market research agencies in Paris and London as well as in a freelance capacity. \nCamille holds a Masters degree in Social Psychology and is passionate about how social representations and culture shape consumers perceptions and behaviours.  \n  \nREGISTER FOR THIS WEBINAR HERE (Zoom will then send you login link)
URL:https://theicg.co.uk/event/conducting-research-in-europe-a-panel-debate/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/1546946159-map.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240314T110000
DTEND;TZID=Europe/London:20240314T120000
DTSTAMP:20260423T232352
CREATED:20240311T183848Z
LAST-MODIFIED:20240311T183848Z
UID:37063-1710414000-1710417600@theicg.co.uk
SUMMARY:Conducting Research in Europe: A Panel Debate
DESCRIPTION:This webinar has been sponsored by Rigour Research  \n  \n \nOur Panellists \nAlexander Ekimov\, Kea Solutions Ltd. \n \nIt is now exactly 20 years since I started working in market research with a brief spell in marketing in between. I have worked on a wide variety of projects both in terms of scope and size. Electoral\, social\, consumer and B2B research in a single country\, East Europe and the entire continent. While for the most part I have worked as part of a small team of freelance researchers\, I have also participated at the central coordination level for big multinational projects. \nSilvia Iranzo Ferrandis\, In Market Research  \n \nSilvia Iranzo Ferrandis is ‘Director & Consultant’ at ‘In Market Research’ in Spain. A senior expert qualitative research consultant who has been working in multi-country international studies for 19 years now. Always searching for innovative techniques and methodologies she enthusiastically embraced online research over a decade ago and is considered a pioneer and early adopter of online focus groups\, blogs and online communities in Spain. Silvia has managed projects for many international research agencies and consumer\, B2B and pharmaceutical global brands. \nCamille Gerbaud\, CG Research \n \nCamille Gerbaud through CG Research helps UK businesses bridge the cultural gap when conducting qualitative research in the French market. \nBorn in France and living in the UK\, Camille has over 14 years of experience as a qualitative researcher & consultant in market research agencies in Paris and London as well as in a freelance capacity. \nCamille holds a Masters degree in Social Psychology and is passionate about how social representations and culture shape consumers perceptions and behaviours.  \nHenrique Savelsberg\, Savelsberg Research \n \nHenrique is Dutch native and has 20+ year’s experience in developing and managing international market research projects. Having a strong track record as Research Manager for multi-country studies (especially across Europe and SE Asia) where he works with local senior researchers but also as much as a researcher himself where he is often asked for NL/BE. Henrique moderates (nearly exclusively online) in Dutch and English mainly. Strong on the ground research experience across Europe and SE Asia region. Henrique enjoys deep diving with consumers but picking up technical B-to-B research as much where he often teams up with topic experts whether it may be aquaculture\, tires\, packaging\, adhesives to name a few areas. \n  \nREGISTER FOR THIS WEBINAR HERE (Zoom will then send you login link)
URL:https://theicg.co.uk/event/conducting-research-in-europe-a-panel-debate-2/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/1546946159-map.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240320T130000
DTEND;TZID=Europe/London:20240320T133000
DTSTAMP:20260423T232352
CREATED:20240306T112105Z
LAST-MODIFIED:20240311T111537Z
UID:37028-1710939600-1710941400@theicg.co.uk
SUMMARY:Quality at Speed: The PureSpectrum Advantage for Independent Researchers
DESCRIPTION:Please join this 30-min Lunch&Learn session with PureSpectrum. \n \nIn recent years online quant data collection has seen an explosion in poor data quality which has been described by several industry leaders as an existential crisis as clients increasingly lose confidence in the accuracy of the data they see. \nPureSpectrum outlines how by leveraging industry leading technology\, researchers can be assured of much higher data quality\, significantly reduced field work times and competitive prices. \nStephen Hughes \n \nStephen Hughes is the Managing Director EMEA for PureSpectrum setting up the European business six years ago. A 20 year veteran of the insights industry\, Stephen has previously worked for the BMRA\, CfMC and Cint where he was Managing Director for UK & Benelux and latterly the Global Lead for supply partnerships. \nPureSpectrum \nPureSpectrum offers a complete end-to-end market research and insights platform\, helping insights professionals make decisions more efficiently\, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards\, PureSpectrum is recognized for industry-leading data quality. PureSpectrum developed the respondent-level scoring system\, PureScore™\, and believes their continued success stems from their talent density and dedication to simplicity and quality. In the few years since its inception\, PureSpectrum has twice been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500\, twice placed in the Top 50 of the GRIT Most Innovative List\, and twice ranked on the Inc. 5000 list. \n \nHome \n \nhttps://www.linkedin.com/company/purespectrum/ \nhttps://www.linkedin.com/in/stephen-hughes-851b364/ \n  \n\nRegister for this session here (Zoom will then send you login)
URL:https://theicg.co.uk/event/lunchlearn-with-purespectrum/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240404T160000
DTEND;TZID=Europe/London:20240404T164500
DTSTAMP:20260423T232352
CREATED:20240318T105526Z
LAST-MODIFIED:20240318T115922Z
UID:37149-1712246400-1712249100@theicg.co.uk
SUMMARY:Three things you can do today to start sourcing new project briefs from beyond your network
DESCRIPTION:This Knowledge Share has been generously sponsored by Qualzy \n \nGrowing your own business is tough\, especially if you are also the person that delivers everything you sell. Designing and delivering projects and being responsible for winning work from new clients can be a challenge. \nIn this Knowledge Share webinar\, Paul Griffiths shares three easily used techniques and approaches that will help you more effectively start conversations and source new project opportunities from people outside of your existing network. And in a way that doesn’t take up lots of time and resource. \nThese business development activities are all things that Paul does for his own growth consultancy (he’s a one-man band himself) and are also techniques and approaches that he uses to help his clients (small and micro research and insight agencies) to grow. \nPaul Griffiths \n \nI help owners of Market Research and Insight Agencies to grow revenues by implementing proven growth strategies. \nFor more than 20 years I’ve helped grow research and insight agencies. In that time\, I’ve sold research projects\, managed clients and spoken to many Heads of Insight. I understand the challenge of growing a research business while also being a practitioner within it. \nI know what great client growth strategies look like and how to implement them in a way that is both effective and efficient. I’ve seen what works\, what doesn’t\, and how to engage with your clients and market to win work. I can help you grow your research business more effectively and more quickly. \nhttps://www.linkedin.com/in/paulneilgriffiths/ \n \nHome \n \n  \nJoin this session here 
URL:https://theicg.co.uk/event/three-things-you-can-do-today-to-start-sourcing-new-project-briefs-from-beyond-your-network/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2023/03/Purple-Minimalist-Boost-Knowledge-To-Get-New-Innovation-Illustration-Story-Template-e1678883921376.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240411T100000
DTEND;TZID=Europe/London:20240411T230000
DTSTAMP:20260423T232352
CREATED:20240327T170851Z
LAST-MODIFIED:20240408T161609Z
UID:37215-1712829600-1712876400@theicg.co.uk
SUMMARY:Research in Asia – Everything you wanted to know but were afraid to ask
DESCRIPTION:This webinar has been generously sponsored by TTC  WeTranslate \n \nPlease come and join ICG member Felicia Schwartz and her colleague\, Sophie Cox\, who’ll be discussing what it’s really like to conduct research in Asia. \nSpecifically\, they’ll cover: \n\n\n\nThe Practical  (holidays\, timings\, translations …)\nThe Cultural ( cultural input into every stage of the project )\nThe Relational (rapport with respondents\, research professionals etc\n\n\n\nYou should join this webinar if; \n\nyou’re likely to conduct projects in China or SE Asia\nyou want to understand more about international or multi-market research projects\nyou’re interested in culture and cross-cultural work.\n\n\n\n\nFelicia Schwartz\, China Insight  \n \nFelicia has lived and worked in China for 14 years and spends her time between London and Beijing . She is the founder of China Insight\, a qualitative research agency specialised in cultural behaviour. China Insight works across sectors with especially rich experience in Beauty\, lifestyle\, FMCG\, Kids\, and automotive \nhttps://www.linkedin.com/in/felicia-schwartz-70331b/ \nwww.chinainsight.co.uk \nSophie Cox\, Firestar \n \nSophie has lived and worked in SE Asia for 25 years and is currently based in Malaysia. She is MD of Firestar\, a boutique qualitative agency\, which works throughout SE Asia \nSophie has been helping international agencies with research in the region for the past 20 years\, has published an article on the subject in QRCA Views (https://www.qrcaviews.org/2021/11/10/qualitative-research-in-southeast-asia-what-you-need-to-know/) and conducted webinars with researchers and fieldwork partners in UK and Europe offering practical tips on how to manage projects in SE Asia \nhttps://www.linkedin.com/in/sophie-cox-7b2435a \nhttps://firestarresearch.com/index.html \n  \nREGISTER YOUR PLACE HERE  (note earlier-than-usual start time)\n 
URL:https://theicg.co.uk/event/research-in-asia/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2024/03/map-307197_1280.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240415T130000
DTEND;TZID=Europe/London:20240415T143000
DTSTAMP:20260423T232352
CREATED:20231019T120000Z
LAST-MODIFIED:20240404T140155Z
UID:30263-1713186000-1713191400@theicg.co.uk
SUMMARY:Members' Online Speed Networking
DESCRIPTION:Many of you attended our previous Online Speed Networking events over the last few years. \nWe now bring you another one – with improved slick-ness and finesse! \nA great opportunity to spend 15 mins at a time with other ICG members\, informally chatting about what you do and who you are. \nWe would encourage you to treat this lightly – no hard sells please – but instead\, be open to meeting other independents. \nIt goes without saying but a reminder nevertheless – be mindful of the time in each session and give everyone an equal opportunity to speak. \nYou never know who you’ll end up working with – or even forming a friendship –  on the back of it. \nWe’ve purposefully set this for lunchtime\, so grab a sandwich and log in. \nRegister for this event here \nHURRY\, ONLY 25 PLACES \n 
URL:https://theicg.co.uk/event/members-online-speed-networking/
CATEGORIES:ICG Event
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/approval-g64dd24ad7_1920-e1664292950330.jpg
ORGANIZER;CN="Kath Rhodes":MAILTO:kath@qualitative-street.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240417T150000
DTEND;TZID=Europe/London:20240417T153000
DTSTAMP:20260423T232352
CREATED:20240312T105313Z
LAST-MODIFIED:20240408T162108Z
UID:37067-1713366000-1713367800@theicg.co.uk
SUMMARY:Charts From Heaven! A Must-See For Anyone Doing Quantitative Research
DESCRIPTION:Please join us at this Lunch&Learn from E-Tabs\, where you’ll hear more about their innovative SlideCraft product. \n \nPowerPoint charting on your Quant projects can be a very time-consuming chore that takes up time you’d rather be spending on analysis and building your business. \n \nIn this session you’ll learn how SlideCraft can help you: \n\nProduce PowerPoint charts for any study in seconds without the need to install any software!\nGenerate fully editable charts using your own bespoke themes and branded slides\nSee how SlideCraft accepts any standard cross-tabs (eg. Excel)\n\n SlideCraft:  ‘The Pick & Mix Slide Generator’ \nA Cloud-based tool that lets you upload your data and generate a collection of pre-formatted slides in seconds. \nSimply upload your banner tables to our Cloud platform and then choose your own PowerPoint theme and preferred slide types. Next select the desired questions and variables for your charts and SlideCraft will generate your fully populated\, editable PowerPoint deck in seconds. You can choose to automatically include details such as Question text and base sizes\, intelligent sorting\, stat testing\, low base suppression and more.   What could be more heavenly ? \nRead more here \nWhat existing clients are saying \nEngage has been searching for a way to make charting faster and less complex. SlideCraft is a fast\, intuitive way to run charts – look at subgroups and add ‘the basics’ like base sizes\, question numbers and significance testing very easily. We are now working with them to embed SlideCraft into our everyday workflow. \nLyndsay Peck\, Director\, Engage Research \nOur Presenter: Benjamin Rietti \n \nBenjamin Rietti is the CEO of E-Tabs. His innovative approach has seen the company provide reporting services and solutions to the MR industry for over 25 years. With over two decades of industry knowledge\, Benjamin is a talented entrepreneur who recognises the integral role technology plays in market research. A doting family man\, he enjoys spending time with his children and grandchildren\, and has a passion for skiing. \nFurther reading \nFeldman Case Study – https://www.e-tabs.com/newsevents/case-study-how-feldman-research-utilised-enterprise-cloud/ \nElement Market Research Quirk’s Presentation Recording – https://www.e-tabs.com/newsevents/etabs-and-element-market-research-speaker-session-quirks-new-york/ \n  \nRegister here (note later-than-usual start time)\n  \n  \n  \n  \n  \n  \n 
URL:https://theicg.co.uk/event/charts-from-heaven/
CATEGORIES:Lunch&Learn
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240425T110000
DTEND;TZID=Europe/London:20240425T120000
DTSTAMP:20260423T232352
CREATED:20240306T121126Z
LAST-MODIFIED:20240410T085125Z
UID:37031-1714042800-1714046400@theicg.co.uk
SUMMARY:Webinar: Semiotics - How This Case Study Brought A Depth Of Understanding For The Client
DESCRIPTION:Please join ICG member William Landell Mills\, Amaranth Insight\, as he uses a recent semiotic case study of his (‘Kids’ Films and Hygiene’) to discuss; \n\nSemiotics and its relationship with Qual\nKids’ films\nHygiene\nMoving through space\nA wider point about brand as narrative\n\nWilliam Landell Mills\, Founder\, Amaranth Insight \n \nWilliam started Amaranth in 2017 as a practice that combines semiotics with international qualitative research\, mainly focused on brand strategy and design development. Prior to that William worked at both multinational research agencies and boutiques and was responsible for evolving a number of new methodologies. William has presented papers on Semiotic at the Global Esomar Conference\, the MRS and Semiofest in Mexico. He has been published in Admap\, Marketing Week and most recently in WARC. He won an Atticus for his work on Metaphors in Marketing. \nhttps://theicg.co.uk/member/williamamaranthinsight-com/ \nhttps://www.linkedin.com/in/william-landell-mills-94532323/ \nRegister here (Zoom will then send you your login)\n  \n \n  \n  \n  \n  \n  \n  \n  \n 
URL:https://theicg.co.uk/event/webinar-semiotics/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240502T110000
DTEND;TZID=Europe/London:20240502T123000
DTSTAMP:20260423T232352
CREATED:20240409T105252Z
LAST-MODIFIED:20240410T085656Z
UID:37297-1714647600-1714653000@theicg.co.uk
SUMMARY:Understanding How Using Advanced Analytics in Research Can Help Your Clients
DESCRIPTION:Have you ever wanted to know more about some of the key analytical tools used in market research? \nNew ICG-er and advanced analytics expert\, Paul Carney\, Clearcut Insights\, is running an interactive 90-minute introductory training session for the ICG on “Advanced Analytics in Research” on the 2nd May. \nThis session will be completely free of formulas and is suitable for both qualies and quanties. The focus is on understanding “what they are and how to use and talk about them”\, rather than how to do them\, so non-experts are welcome. \nIt will introduce 8 key tools & techniques\, such as Segmentation\, Conjoint and Key Driver Analysis\, with the aim of giving you more confidence in spotting opportunities for solving client issues\, key questions to ask your clients in initial conversations\, and best-practice tips along the way. \nThere will also be an opportunity to ask Paul questions and exchange experiences. \nPaul has over 25 years experience in running these techniques\, firstly while leading Research International’s Marketing Science Centre\, then as Head of Analytics at Bonamy Finch\, and now with his independent analytics consultancy\, ClearCut Insights. \nhttps://www.linkedin.com/in/carneypaul/ \nhttps://www.clearcut-insights.com/ \n \nRegister for this free training session here
URL:https://theicg.co.uk/event/analytics-in-research-can-help-your-clients/
CATEGORIES:ICG Training
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ORGANIZER;CN="Jane Oakley":MAILTO:training@theicg.co.uk
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240507T120000
DTEND;TZID=Europe/London:20240507T124500
DTSTAMP:20260423T232352
CREATED:20240103T125136Z
LAST-MODIFIED:20240215T113934Z
UID:36728-1715083200-1715085900@theicg.co.uk
SUMMARY:ICG Member Book Group: 'The Status Game' by Will Storr
DESCRIPTION:the ICG’s Book Group is designed to give members a flavour of a range of books that other members value and encourage others to read and discuss them. \nEach session will be led by an ICG member who’ll talk briefly about the content of the book they’ve chosen\, why they chose it\, and how they interpret and feel about it.  \nWe’ll then open the session up to others to contribute their own thoughts. You don’t have to have read the book being discussed to attend the session\, but we encourage as many of you as possible to do so. \n\nThis session will be led by Kath Rhodes\, Qual Street\, and will be about ‘The Status Game: On Social Position And How We Use It’ by Will Storr. \nThe book explores the different ways people get/ give status to each other.  For anyone interested in group dynamics and cultural shifts\, this is a worth a read. \n \nNo need to pre-register for these sessions. Login is https://zoom.us/j/94544936426 \n  \n 
URL:https://theicg.co.uk/event/icg-member-book-group/
CATEGORIES:ICG Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240507T160000
DTEND;TZID=Europe/London:20240507T164500
DTSTAMP:20260423T232352
CREATED:20240429T100326Z
LAST-MODIFIED:20240429T104835Z
UID:37345-1715097600-1715100300@theicg.co.uk
SUMMARY:Knowledge Share: running groups online to maximum effect – the do’s\, don’ts\, benefits\, drawbacks
DESCRIPTION:This Knowledge Share is sponsored by Perspective Research Services \n \nBy this point post pandemic we’ve got a real understanding of how to make the most of online platforms for group discussions. Let’s share our knowledge! \nThe session will be led by Kath Rhodes – she’ll kickstart the conversation focusing on set up for success\, recording\, group dynamics\, making the most of the tools available. \nAll involved in online groups – recruiters\, moderators and observers – are more than welcome to share your top tips and pick up some new ideas along the way too. \nLOGIN FOR THIS SESSION IS https://zoom.us/j/96355976193 \nNO NEED TO PRE-REGISTER FOR THIS
URL:https://theicg.co.uk/event/knowledge-share-running-groups-online-to-maximum-effect-the-dos-donts-benefits-drawbacks/
CATEGORIES:Knowledge Share
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240516T110000
DTEND;TZID=Europe/London:20240516T120000
DTSTAMP:20260423T232352
CREATED:20240403T114447Z
LAST-MODIFIED:20240409T122636Z
UID:37271-1715857200-1715860800@theicg.co.uk
SUMMARY:What will 2034 look like?
DESCRIPTION:This webinar will be presented by ICG member Preriit Souda\, Director: Data Science & Strategic Insights\, PSA Consultants\, and was originally presented at the EPHMRA Conference 2024. \n \nThis presentation will start with a question for the audience: What do you think 2034 will look like? Then after this we will move on to address what the future might look like 10 years from now. \nPreriit will talk about how society might evolve\, how work might evolve\, and how consumer behaviors might change. Then\, the paper will focus on the possible future of market research/insight – what might happen and where the industry might evolve. What might be the possible strengths and possible weaknesses? \nFinally\, there will be a discussion on the skills that will be needed and what we can do today to be ready for tomorrow and to succeed in what the coming 10 years might bring. \nPreriit Souda \nFor the last 15 years\, Preriit has helped organizations answer different strategic questions by unraveling explicit and implicit human expression through the mining of social and digital data alongside other data sources like Consumer surveys\, IoT (Internet of Things) data\, CRM data\, Mobile behavioral data\, Weather data\, Locational data\, etc. Works with structured and unstructured data analytics\, data mining-machine learning\, natural language & image processing\, etc. Have consulted clients from a range of sectors including CPG/FMCG\, Finance\, Travel\, Telecom\, Public Sector\, across different geographies like UK\, US\, China\, India\, Continental Europe\, Asia Pacific\, Oceania\, Middle East\, North Africa. \n \n Register for this webinar here
URL:https://theicg.co.uk/event/what-will-2034-look-like/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240529T130000
DTEND;TZID=Europe/London:20240529T133000
DTSTAMP:20260423T232352
CREATED:20240515T095152Z
LAST-MODIFIED:20240515T095152Z
UID:37421-1716987600-1716989400@theicg.co.uk
SUMMARY:Getting Started: A Simple Guide to Conducting AI Interviews
DESCRIPTION:Join this 30-min Lunch&Learn with Greg Burke from Tellet  \nWhat will be covered: \n\nThe basic principles of setting up an AI-moderated interview\nHow Tellet’s\, including Kantar\, Mars and clients use the platform\nWhen it is\, and more importantly isn’t\, appropriate to use AI to conduct interviews\nSome of the lessons they have learned along the way\n\nA bit about Tellet: \n \nis a platform that uses AI to conduct and analyse consumer research interviews. Based in Amsterdam\, the company has quickly become a trusted supplier to the likes of Kantar\, Vodafone and Mars. Greg’s co-founders include CEO Merik te Grotenhuis who has worked in the world of research for 25 years\, former BBC technologist Pim Verbij and design thinking specialist Luc Maas. \nGreg Burke: \n \nGreg Burke is the Co-founder and CCO of Tellet. Now based in Amsterdam\, previously Greg worked as a journalist on UK radio reporting from places including Afghanistan\, Iraq and Ethiopia before working as a producer for TV chef and campaigner Jamie Oliver where he worked closely with the insight teams to bring to life Jamie’s content\, campaigns and products. \nhttps://tellet.ai/ \nLinkedIn: https://nl.linkedin.com/company/trytellet \n  \nRegister your place here\n 
URL:https://theicg.co.uk/event/getting-started-a-simple-guide-to-conducting-ai-interviews/
CATEGORIES:Lunch&Learn
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