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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240305T160000
DTEND;TZID=Europe/London:20240305T164500
DTSTAMP:20260423T181055
CREATED:20240227T132619Z
LAST-MODIFIED:20240304T140149Z
UID:36977-1709654400-1709657100@theicg.co.uk
SUMMARY:Knowledge Share: How to get the most out of the ICG Buddy Scheme with Buzz (Alan Bowman) and Woody (Andrew Smith)
DESCRIPTION:  \nThe ICG’s Buddy Scheme began during the Pandemic (2020) and has attracted 135 ICG members to date\, several of whom return for a new buddy again and again. \nAlan Bowman (The Buzzz) and Andrew Smith (Insight Advantage) are full-on Buddy Schemers. They’ve both  signed up to all opportunities (a grand total of 11 different buddies each) and have learned a lot along the way about what makes a successful buddy-ing relationship. \nCome and join them at this Knowledge Share to hear more. Even if you haven’t (yet!) joined the scheme\, you’re bound to learn something about networking and human connections anyway…. \n(With special thanks to ICG member (and Co-Chair) Kath Rhodes for initiating the Buddy Scheme). \nAlan Bowman \n \nFounder of The Buzzz which turns 21 in March 2024! Shamelessly a #SecondAdolescent and research leader for the Gen X and Boomer generations. \nAndrew Smith \n \nFounder and Lead Research @ Insight Advantage. Working across both B2C/B2B\, the business delivers quantitative & qualitative research\, whilst ensuring that clients are also maximising insights from existing data sources. \nNo need to pre-register for this. Login is here \nZoom meeting ID is 963 5597 6193 \n 
URL:https://theicg.co.uk/event/knowledge-share-buddy-scheme/
LOCATION:Zoom meeting room number 963 5597 6193
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/02/Buddy-Scheme-KS-image.jpg
ORGANIZER;CN="Lynne Chapman":MAILTO:lynne@consideredresponse.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240306T130000
DTEND;TZID=Europe/London:20240306T133000
DTSTAMP:20260423T181055
CREATED:20240227T105937Z
LAST-MODIFIED:20240229T120905Z
UID:36973-1709730000-1709731800@theicg.co.uk
SUMMARY:From Barriers to Buy-In: A Guide to Overcoming Client Resistance to Online Community Research
DESCRIPTION:Ever receive pushback from a client after suggesting an online community approach? If so\, you’re not alone! Even after decades of online qual research and with communities being an established methodology today\, we can still see client hesitancy in making the jump to a digital solution. \nJoin us at this Lunch & Learn where we’ll discuss 4 common client concerns around online communities\, and how to turn those barriers into buys-ins! \nWe’ll share a few pro tips around: \n\nHow to educate (and inspire) clients around online community use cases\nHow to address potential concerns around the richness and reliability of the data\nHow smart technology can in fact enhance multi-market research and help uncover cultural nuance\nHow online makes it easier than ever for client to immerse themselves in the research\, live\, as it happens\n\nAt the end of the sessions\, you’ll be equipped to help your clients understand the possibilities of online research and get excited about going online! \nAbout incling \n \nincling was founded in 2013 and since then we’ve run over 500\,000 online qualitative conversations in over 30 languages with participants all over the world. Our proprietary online community platform has a range of tools which have been designed to help research and marketing teams gather in-depth and in the moment qualitative feedback (on any device). Our clients can lean on us for a wide range of methodologies – from exploratory\, digital diaries to exploring customer journeys and UX experiences. \nPresenter: Anna Coombe \n \nAnna started her journey in market research right here at incling\, initially as a community manager before transitioning to the commercial side of the company. Throughout her career\, she has collaborated with a wide range of clients\, brands\, and agencies\, managing projects ranging from quick short-term studies to long-term communities. Her extensive online qualitative experience spans FMCG\, financial\, retail and travel and hospitality sectors\, providing her with a broad and adaptable skill set. \nRegister for this free session here. Once registered\, Zoom will automatically send you your login\nAnna Coombe:  <anna.coombe@incling.com> \n 
URL:https://theicg.co.uk/event/incling-barriers-to-buy-overcoming-client-resistance-to-online-community-research/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240307T110000
DTEND;TZID=Europe/London:20240307T120000
DTSTAMP:20260423T181055
CREATED:20240103T104944Z
LAST-MODIFIED:20240306T123022Z
UID:36722-1709809200-1709812800@theicg.co.uk
SUMMARY:Applications of Behavioural Science to Quantitative Market Research
DESCRIPTION:This webinar has been sponsored by Cxoice Insight Systems from dobney.com – the all-in-one survey and insight platform \n \n  \nOver the past decade or more\, many market research agencies and their clients have been influenced by findings from behavioural science. In particular\, some agencies have incorporated insights and approaches from behavioural science into their qualitative research offer. \nHowever\, while some have also had similar success in quantitative research\, there remains significant untapped potential here. A huge opportunity exists for clients to improve their ability to understand\, predict\, and influence key stakeholder behaviour – through application of behavioural science insights and approaches to quantitative research. \nThis webinar will provide you with both the theory and tools to rectify this. We’ll first examine behaviour change models in detail. Next\, we’ll look at behavioural economic approaches. Finally\, we’ll cover personality trait insights. \nThis webinar will provide both the rationale for why\, but crucially also the “how to”. Importantly\, everything described will complement existing quantitative research techniques and data collection methods. Therefore\, no significant initial investment is required to put any of these approaches into practice. \nThe webinar will also summarise the highlights from a detailed\, upcoming 35-page guide: Applications of Behavioural Science to Quantitative Market Research. A free copy can be pre-ordered here: https://www.activate-research.com/quantitative-research-guide \nThis webinar follows on from a similar session that Chris ran for us in early 2022\, giving us an overview of how the landscape has changed over this period. \nChris Harvey \n \nChris Harvey is the Founder of Activate Research\, which inspires change and drives growth through enabling a deeper understanding of how people think and why they behave as they do. Drawing on an MSc Behavioural Science and 15 years research industry experience\, Activate Research adds complementary insights and approaches from behavioural science – and psychology more broadly – to agencies’ research offer. This enables end clients to better understand\, predict\, and influence target audience behaviour. \n \n  \n\nREGISTER FOR THIS WEBINAR HERE (you’ll then be sent your login)
URL:https://theicg.co.uk/event/applications-of-behavioural-science-to-quantitative-market-research-2/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240314T110000
DTEND;TZID=Europe/London:20240314T120000
DTSTAMP:20260423T181055
CREATED:20240213T101326Z
LAST-MODIFIED:20240227T222619Z
UID:36911-1710414000-1710417600@theicg.co.uk
SUMMARY:Conducting Research in Europe: A Panel Debate
DESCRIPTION:This webinar has been sponsored by Rigour Research  \n \nOur Panellists \nAlexander Ekimov\, Kea Solutions Ltd. \n \nIt is now exactly 20 years since I started working in market research with a brief spell in marketing in between. I have worked on a wide variety of projects both in terms of scope and size. Electoral\, social\, consumer and B2B research in a single country\, East Europe and the entire continent. While for the most part I have worked as part of a small team of freelance researchers\, I have also participated at the central coordination level for big multinational projects. \nSilvia Iranzo Ferrandis\, In Market Research  \n \nSilvia Iranzo Ferrandis is ‘Director & Consultant’ at ‘In Market Research’ in Spain. A senior expert qualitative research consultant who has been working in multi-country international studies for 19 years now. Always searching for innovative techniques and methodologies she enthusiastically embraced online research over a decade ago and is considered a pioneer and early adopter of online focus groups\, blogs and online communities in Spain. Silvia has managed projects for many international research agencies and consumer\, B2B and pharmaceutical global brands. \nCamille Gerbaud\, CG Research \n \nCamille Gerbaud through CG Research helps UK businesses bridge the cultural gap when conducting qualitative research in the French market. \nBorn in France and living in the UK\, Camille has over 14 years of experience as a qualitative researcher & consultant in market research agencies in Paris and London as well as in a freelance capacity. \nCamille holds a Masters degree in Social Psychology and is passionate about how social representations and culture shape consumers perceptions and behaviours.  \n  \nREGISTER FOR THIS WEBINAR HERE (Zoom will then send you login link)
URL:https://theicg.co.uk/event/conducting-research-in-europe-a-panel-debate/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/1546946159-map.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240314T110000
DTEND;TZID=Europe/London:20240314T120000
DTSTAMP:20260423T181055
CREATED:20240311T183848Z
LAST-MODIFIED:20240311T183848Z
UID:37063-1710414000-1710417600@theicg.co.uk
SUMMARY:Conducting Research in Europe: A Panel Debate
DESCRIPTION:This webinar has been sponsored by Rigour Research  \n  \n \nOur Panellists \nAlexander Ekimov\, Kea Solutions Ltd. \n \nIt is now exactly 20 years since I started working in market research with a brief spell in marketing in between. I have worked on a wide variety of projects both in terms of scope and size. Electoral\, social\, consumer and B2B research in a single country\, East Europe and the entire continent. While for the most part I have worked as part of a small team of freelance researchers\, I have also participated at the central coordination level for big multinational projects. \nSilvia Iranzo Ferrandis\, In Market Research  \n \nSilvia Iranzo Ferrandis is ‘Director & Consultant’ at ‘In Market Research’ in Spain. A senior expert qualitative research consultant who has been working in multi-country international studies for 19 years now. Always searching for innovative techniques and methodologies she enthusiastically embraced online research over a decade ago and is considered a pioneer and early adopter of online focus groups\, blogs and online communities in Spain. Silvia has managed projects for many international research agencies and consumer\, B2B and pharmaceutical global brands. \nCamille Gerbaud\, CG Research \n \nCamille Gerbaud through CG Research helps UK businesses bridge the cultural gap when conducting qualitative research in the French market. \nBorn in France and living in the UK\, Camille has over 14 years of experience as a qualitative researcher & consultant in market research agencies in Paris and London as well as in a freelance capacity. \nCamille holds a Masters degree in Social Psychology and is passionate about how social representations and culture shape consumers perceptions and behaviours.  \nHenrique Savelsberg\, Savelsberg Research \n \nHenrique is Dutch native and has 20+ year’s experience in developing and managing international market research projects. Having a strong track record as Research Manager for multi-country studies (especially across Europe and SE Asia) where he works with local senior researchers but also as much as a researcher himself where he is often asked for NL/BE. Henrique moderates (nearly exclusively online) in Dutch and English mainly. Strong on the ground research experience across Europe and SE Asia region. Henrique enjoys deep diving with consumers but picking up technical B-to-B research as much where he often teams up with topic experts whether it may be aquaculture\, tires\, packaging\, adhesives to name a few areas. \n  \nREGISTER FOR THIS WEBINAR HERE (Zoom will then send you login link)
URL:https://theicg.co.uk/event/conducting-research-in-europe-a-panel-debate-2/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/1546946159-map.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240320T130000
DTEND;TZID=Europe/London:20240320T133000
DTSTAMP:20260423T181055
CREATED:20240306T112105Z
LAST-MODIFIED:20240311T111537Z
UID:37028-1710939600-1710941400@theicg.co.uk
SUMMARY:Quality at Speed: The PureSpectrum Advantage for Independent Researchers
DESCRIPTION:Please join this 30-min Lunch&Learn session with PureSpectrum. \n \nIn recent years online quant data collection has seen an explosion in poor data quality which has been described by several industry leaders as an existential crisis as clients increasingly lose confidence in the accuracy of the data they see. \nPureSpectrum outlines how by leveraging industry leading technology\, researchers can be assured of much higher data quality\, significantly reduced field work times and competitive prices. \nStephen Hughes \n \nStephen Hughes is the Managing Director EMEA for PureSpectrum setting up the European business six years ago. A 20 year veteran of the insights industry\, Stephen has previously worked for the BMRA\, CfMC and Cint where he was Managing Director for UK & Benelux and latterly the Global Lead for supply partnerships. \nPureSpectrum \nPureSpectrum offers a complete end-to-end market research and insights platform\, helping insights professionals make decisions more efficiently\, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards\, PureSpectrum is recognized for industry-leading data quality. PureSpectrum developed the respondent-level scoring system\, PureScore™\, and believes their continued success stems from their talent density and dedication to simplicity and quality. In the few years since its inception\, PureSpectrum has twice been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500\, twice placed in the Top 50 of the GRIT Most Innovative List\, and twice ranked on the Inc. 5000 list. \n \nHome \n \nhttps://www.linkedin.com/company/purespectrum/ \nhttps://www.linkedin.com/in/stephen-hughes-851b364/ \n  \n\nRegister for this session here (Zoom will then send you login)
URL:https://theicg.co.uk/event/lunchlearn-with-purespectrum/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240404T160000
DTEND;TZID=Europe/London:20240404T164500
DTSTAMP:20260423T181055
CREATED:20240318T105526Z
LAST-MODIFIED:20240318T115922Z
UID:37149-1712246400-1712249100@theicg.co.uk
SUMMARY:Three things you can do today to start sourcing new project briefs from beyond your network
DESCRIPTION:This Knowledge Share has been generously sponsored by Qualzy \n \nGrowing your own business is tough\, especially if you are also the person that delivers everything you sell. Designing and delivering projects and being responsible for winning work from new clients can be a challenge. \nIn this Knowledge Share webinar\, Paul Griffiths shares three easily used techniques and approaches that will help you more effectively start conversations and source new project opportunities from people outside of your existing network. And in a way that doesn’t take up lots of time and resource. \nThese business development activities are all things that Paul does for his own growth consultancy (he’s a one-man band himself) and are also techniques and approaches that he uses to help his clients (small and micro research and insight agencies) to grow. \nPaul Griffiths \n \nI help owners of Market Research and Insight Agencies to grow revenues by implementing proven growth strategies. \nFor more than 20 years I’ve helped grow research and insight agencies. In that time\, I’ve sold research projects\, managed clients and spoken to many Heads of Insight. I understand the challenge of growing a research business while also being a practitioner within it. \nI know what great client growth strategies look like and how to implement them in a way that is both effective and efficient. I’ve seen what works\, what doesn’t\, and how to engage with your clients and market to win work. I can help you grow your research business more effectively and more quickly. \nhttps://www.linkedin.com/in/paulneilgriffiths/ \n \nHome \n \n  \nJoin this session here 
URL:https://theicg.co.uk/event/three-things-you-can-do-today-to-start-sourcing-new-project-briefs-from-beyond-your-network/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2023/03/Purple-Minimalist-Boost-Knowledge-To-Get-New-Innovation-Illustration-Story-Template-e1678883921376.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240411T100000
DTEND;TZID=Europe/London:20240411T230000
DTSTAMP:20260423T181055
CREATED:20240327T170851Z
LAST-MODIFIED:20240408T161609Z
UID:37215-1712829600-1712876400@theicg.co.uk
SUMMARY:Research in Asia – Everything you wanted to know but were afraid to ask
DESCRIPTION:This webinar has been generously sponsored by TTC  WeTranslate \n \nPlease come and join ICG member Felicia Schwartz and her colleague\, Sophie Cox\, who’ll be discussing what it’s really like to conduct research in Asia. \nSpecifically\, they’ll cover: \n\n\n\nThe Practical  (holidays\, timings\, translations …)\nThe Cultural ( cultural input into every stage of the project )\nThe Relational (rapport with respondents\, research professionals etc\n\n\n\nYou should join this webinar if; \n\nyou’re likely to conduct projects in China or SE Asia\nyou want to understand more about international or multi-market research projects\nyou’re interested in culture and cross-cultural work.\n\n\n\n\nFelicia Schwartz\, China Insight  \n \nFelicia has lived and worked in China for 14 years and spends her time between London and Beijing . She is the founder of China Insight\, a qualitative research agency specialised in cultural behaviour. China Insight works across sectors with especially rich experience in Beauty\, lifestyle\, FMCG\, Kids\, and automotive \nhttps://www.linkedin.com/in/felicia-schwartz-70331b/ \nwww.chinainsight.co.uk \nSophie Cox\, Firestar \n \nSophie has lived and worked in SE Asia for 25 years and is currently based in Malaysia. She is MD of Firestar\, a boutique qualitative agency\, which works throughout SE Asia \nSophie has been helping international agencies with research in the region for the past 20 years\, has published an article on the subject in QRCA Views (https://www.qrcaviews.org/2021/11/10/qualitative-research-in-southeast-asia-what-you-need-to-know/) and conducted webinars with researchers and fieldwork partners in UK and Europe offering practical tips on how to manage projects in SE Asia \nhttps://www.linkedin.com/in/sophie-cox-7b2435a \nhttps://firestarresearch.com/index.html \n  \nREGISTER YOUR PLACE HERE  (note earlier-than-usual start time)\n 
URL:https://theicg.co.uk/event/research-in-asia/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2024/03/map-307197_1280.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240415T130000
DTEND;TZID=Europe/London:20240415T143000
DTSTAMP:20260423T181055
CREATED:20231019T120000Z
LAST-MODIFIED:20240404T140155Z
UID:30263-1713186000-1713191400@theicg.co.uk
SUMMARY:Members' Online Speed Networking
DESCRIPTION:Many of you attended our previous Online Speed Networking events over the last few years. \nWe now bring you another one – with improved slick-ness and finesse! \nA great opportunity to spend 15 mins at a time with other ICG members\, informally chatting about what you do and who you are. \nWe would encourage you to treat this lightly – no hard sells please – but instead\, be open to meeting other independents. \nIt goes without saying but a reminder nevertheless – be mindful of the time in each session and give everyone an equal opportunity to speak. \nYou never know who you’ll end up working with – or even forming a friendship –  on the back of it. \nWe’ve purposefully set this for lunchtime\, so grab a sandwich and log in. \nRegister for this event here \nHURRY\, ONLY 25 PLACES \n 
URL:https://theicg.co.uk/event/members-online-speed-networking/
CATEGORIES:ICG Event
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/approval-g64dd24ad7_1920-e1664292950330.jpg
ORGANIZER;CN="Kath Rhodes":MAILTO:kath@qualitative-street.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240417T150000
DTEND;TZID=Europe/London:20240417T153000
DTSTAMP:20260423T181055
CREATED:20240312T105313Z
LAST-MODIFIED:20240408T162108Z
UID:37067-1713366000-1713367800@theicg.co.uk
SUMMARY:Charts From Heaven! A Must-See For Anyone Doing Quantitative Research
DESCRIPTION:Please join us at this Lunch&Learn from E-Tabs\, where you’ll hear more about their innovative SlideCraft product. \n \nPowerPoint charting on your Quant projects can be a very time-consuming chore that takes up time you’d rather be spending on analysis and building your business. \n \nIn this session you’ll learn how SlideCraft can help you: \n\nProduce PowerPoint charts for any study in seconds without the need to install any software!\nGenerate fully editable charts using your own bespoke themes and branded slides\nSee how SlideCraft accepts any standard cross-tabs (eg. Excel)\n\n SlideCraft:  ‘The Pick & Mix Slide Generator’ \nA Cloud-based tool that lets you upload your data and generate a collection of pre-formatted slides in seconds. \nSimply upload your banner tables to our Cloud platform and then choose your own PowerPoint theme and preferred slide types. Next select the desired questions and variables for your charts and SlideCraft will generate your fully populated\, editable PowerPoint deck in seconds. You can choose to automatically include details such as Question text and base sizes\, intelligent sorting\, stat testing\, low base suppression and more.   What could be more heavenly ? \nRead more here \nWhat existing clients are saying \nEngage has been searching for a way to make charting faster and less complex. SlideCraft is a fast\, intuitive way to run charts – look at subgroups and add ‘the basics’ like base sizes\, question numbers and significance testing very easily. We are now working with them to embed SlideCraft into our everyday workflow. \nLyndsay Peck\, Director\, Engage Research \nOur Presenter: Benjamin Rietti \n \nBenjamin Rietti is the CEO of E-Tabs. His innovative approach has seen the company provide reporting services and solutions to the MR industry for over 25 years. With over two decades of industry knowledge\, Benjamin is a talented entrepreneur who recognises the integral role technology plays in market research. A doting family man\, he enjoys spending time with his children and grandchildren\, and has a passion for skiing. \nFurther reading \nFeldman Case Study – https://www.e-tabs.com/newsevents/case-study-how-feldman-research-utilised-enterprise-cloud/ \nElement Market Research Quirk’s Presentation Recording – https://www.e-tabs.com/newsevents/etabs-and-element-market-research-speaker-session-quirks-new-york/ \n  \nRegister here (note later-than-usual start time)\n  \n  \n  \n  \n  \n  \n 
URL:https://theicg.co.uk/event/charts-from-heaven/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240425T110000
DTEND;TZID=Europe/London:20240425T120000
DTSTAMP:20260423T181055
CREATED:20240306T121126Z
LAST-MODIFIED:20240410T085125Z
UID:37031-1714042800-1714046400@theicg.co.uk
SUMMARY:Webinar: Semiotics - How This Case Study Brought A Depth Of Understanding For The Client
DESCRIPTION:Please join ICG member William Landell Mills\, Amaranth Insight\, as he uses a recent semiotic case study of his (‘Kids’ Films and Hygiene’) to discuss; \n\nSemiotics and its relationship with Qual\nKids’ films\nHygiene\nMoving through space\nA wider point about brand as narrative\n\nWilliam Landell Mills\, Founder\, Amaranth Insight \n \nWilliam started Amaranth in 2017 as a practice that combines semiotics with international qualitative research\, mainly focused on brand strategy and design development. Prior to that William worked at both multinational research agencies and boutiques and was responsible for evolving a number of new methodologies. William has presented papers on Semiotic at the Global Esomar Conference\, the MRS and Semiofest in Mexico. He has been published in Admap\, Marketing Week and most recently in WARC. He won an Atticus for his work on Metaphors in Marketing. \nhttps://theicg.co.uk/member/williamamaranthinsight-com/ \nhttps://www.linkedin.com/in/william-landell-mills-94532323/ \nRegister here (Zoom will then send you your login)\n  \n \n  \n  \n  \n  \n  \n  \n  \n 
URL:https://theicg.co.uk/event/webinar-semiotics/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/03/ask-expert-517666040.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240502T110000
DTEND;TZID=Europe/London:20240502T123000
DTSTAMP:20260423T181055
CREATED:20240409T105252Z
LAST-MODIFIED:20240410T085656Z
UID:37297-1714647600-1714653000@theicg.co.uk
SUMMARY:Understanding How Using Advanced Analytics in Research Can Help Your Clients
DESCRIPTION:Have you ever wanted to know more about some of the key analytical tools used in market research? \nNew ICG-er and advanced analytics expert\, Paul Carney\, Clearcut Insights\, is running an interactive 90-minute introductory training session for the ICG on “Advanced Analytics in Research” on the 2nd May. \nThis session will be completely free of formulas and is suitable for both qualies and quanties. The focus is on understanding “what they are and how to use and talk about them”\, rather than how to do them\, so non-experts are welcome. \nIt will introduce 8 key tools & techniques\, such as Segmentation\, Conjoint and Key Driver Analysis\, with the aim of giving you more confidence in spotting opportunities for solving client issues\, key questions to ask your clients in initial conversations\, and best-practice tips along the way. \nThere will also be an opportunity to ask Paul questions and exchange experiences. \nPaul has over 25 years experience in running these techniques\, firstly while leading Research International’s Marketing Science Centre\, then as Head of Analytics at Bonamy Finch\, and now with his independent analytics consultancy\, ClearCut Insights. \nhttps://www.linkedin.com/in/carneypaul/ \nhttps://www.clearcut-insights.com/ \n \nRegister for this free training session here
URL:https://theicg.co.uk/event/analytics-in-research-can-help-your-clients/
CATEGORIES:ICG Training
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/02/PaulC-Photo-BW-e1712660057278.jpg
ORGANIZER;CN="Jane Oakley":MAILTO:training@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240507T120000
DTEND;TZID=Europe/London:20240507T124500
DTSTAMP:20260423T181055
CREATED:20240103T125136Z
LAST-MODIFIED:20240215T113934Z
UID:36728-1715083200-1715085900@theicg.co.uk
SUMMARY:ICG Member Book Group: 'The Status Game' by Will Storr
DESCRIPTION:the ICG’s Book Group is designed to give members a flavour of a range of books that other members value and encourage others to read and discuss them. \nEach session will be led by an ICG member who’ll talk briefly about the content of the book they’ve chosen\, why they chose it\, and how they interpret and feel about it.  \nWe’ll then open the session up to others to contribute their own thoughts. You don’t have to have read the book being discussed to attend the session\, but we encourage as many of you as possible to do so. \n\nThis session will be led by Kath Rhodes\, Qual Street\, and will be about ‘The Status Game: On Social Position And How We Use It’ by Will Storr. \nThe book explores the different ways people get/ give status to each other.  For anyone interested in group dynamics and cultural shifts\, this is a worth a read. \n \nNo need to pre-register for these sessions. Login is https://zoom.us/j/94544936426 \n  \n 
URL:https://theicg.co.uk/event/icg-member-book-group/
CATEGORIES:ICG Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240507T160000
DTEND;TZID=Europe/London:20240507T164500
DTSTAMP:20260423T181055
CREATED:20240429T100326Z
LAST-MODIFIED:20240429T104835Z
UID:37345-1715097600-1715100300@theicg.co.uk
SUMMARY:Knowledge Share: running groups online to maximum effect – the do’s\, don’ts\, benefits\, drawbacks
DESCRIPTION:This Knowledge Share is sponsored by Perspective Research Services \n \nBy this point post pandemic we’ve got a real understanding of how to make the most of online platforms for group discussions. Let’s share our knowledge! \nThe session will be led by Kath Rhodes – she’ll kickstart the conversation focusing on set up for success\, recording\, group dynamics\, making the most of the tools available. \nAll involved in online groups – recruiters\, moderators and observers – are more than welcome to share your top tips and pick up some new ideas along the way too. \nLOGIN FOR THIS SESSION IS https://zoom.us/j/96355976193 \nNO NEED TO PRE-REGISTER FOR THIS
URL:https://theicg.co.uk/event/knowledge-share-running-groups-online-to-maximum-effect-the-dos-donts-benefits-drawbacks/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240516T110000
DTEND;TZID=Europe/London:20240516T120000
DTSTAMP:20260423T181055
CREATED:20240403T114447Z
LAST-MODIFIED:20240409T122636Z
UID:37271-1715857200-1715860800@theicg.co.uk
SUMMARY:What will 2034 look like?
DESCRIPTION:This webinar will be presented by ICG member Preriit Souda\, Director: Data Science & Strategic Insights\, PSA Consultants\, and was originally presented at the EPHMRA Conference 2024. \n \nThis presentation will start with a question for the audience: What do you think 2034 will look like? Then after this we will move on to address what the future might look like 10 years from now. \nPreriit will talk about how society might evolve\, how work might evolve\, and how consumer behaviors might change. Then\, the paper will focus on the possible future of market research/insight – what might happen and where the industry might evolve. What might be the possible strengths and possible weaknesses? \nFinally\, there will be a discussion on the skills that will be needed and what we can do today to be ready for tomorrow and to succeed in what the coming 10 years might bring. \nPreriit Souda \nFor the last 15 years\, Preriit has helped organizations answer different strategic questions by unraveling explicit and implicit human expression through the mining of social and digital data alongside other data sources like Consumer surveys\, IoT (Internet of Things) data\, CRM data\, Mobile behavioral data\, Weather data\, Locational data\, etc. Works with structured and unstructured data analytics\, data mining-machine learning\, natural language & image processing\, etc. Have consulted clients from a range of sectors including CPG/FMCG\, Finance\, Travel\, Telecom\, Public Sector\, across different geographies like UK\, US\, China\, India\, Continental Europe\, Asia Pacific\, Oceania\, Middle East\, North Africa. \n \n Register for this webinar here
URL:https://theicg.co.uk/event/what-will-2034-look-like/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240529T130000
DTEND;TZID=Europe/London:20240529T133000
DTSTAMP:20260423T181055
CREATED:20240515T095152Z
LAST-MODIFIED:20240515T095152Z
UID:37421-1716987600-1716989400@theicg.co.uk
SUMMARY:Getting Started: A Simple Guide to Conducting AI Interviews
DESCRIPTION:Join this 30-min Lunch&Learn with Greg Burke from Tellet  \nWhat will be covered: \n\nThe basic principles of setting up an AI-moderated interview\nHow Tellet’s\, including Kantar\, Mars and clients use the platform\nWhen it is\, and more importantly isn’t\, appropriate to use AI to conduct interviews\nSome of the lessons they have learned along the way\n\nA bit about Tellet: \n \nis a platform that uses AI to conduct and analyse consumer research interviews. Based in Amsterdam\, the company has quickly become a trusted supplier to the likes of Kantar\, Vodafone and Mars. Greg’s co-founders include CEO Merik te Grotenhuis who has worked in the world of research for 25 years\, former BBC technologist Pim Verbij and design thinking specialist Luc Maas. \nGreg Burke: \n \nGreg Burke is the Co-founder and CCO of Tellet. Now based in Amsterdam\, previously Greg worked as a journalist on UK radio reporting from places including Afghanistan\, Iraq and Ethiopia before working as a producer for TV chef and campaigner Jamie Oliver where he worked closely with the insight teams to bring to life Jamie’s content\, campaigns and products. \nhttps://tellet.ai/ \nLinkedIn: https://nl.linkedin.com/company/trytellet \n  \nRegister your place here\n 
URL:https://theicg.co.uk/event/getting-started-a-simple-guide-to-conducting-ai-interviews/
CATEGORIES:Lunch&Learn
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240530T110000
DTEND;TZID=Europe/London:20240530T120000
DTSTAMP:20260423T181055
CREATED:20240430T113939Z
LAST-MODIFIED:20240529T160033Z
UID:37370-1717066800-1717070400@theicg.co.uk
SUMMARY:Webinar: Mushrooms have a branding issue
DESCRIPTION:This webinar has been generously sponsored by Indeemo \n \n  \nMushrooms are having a moment. But as the functional shroom category booms (think mushroom coffees\, teas\, powders\, supplements\, chocolates\, blends and super blends)\, what does it mean to a myco-curious audience who still associate mushrooms with grilled cheese or magic (the illegal kind)? \nIn this session\, ICG member Jess Jorgensen (Cultural Strategist and Mycophile)\, with Kim Townend (Social listening-fuelled Cultural and Social Strategist) unpack the order and chaos of functional mushrooms\, and how brands can avoid shroom boom… to bust. \nWhy attend? \n\nSubstantial global interest and investment in this fast-growing category (projected $136bn market value by 2032)\nBig brand interest in capitalising on mushrooms (e.g. in health & wellness\, food\, pet food\, beverages\, apparel\, retail\, cannabis\, beauty)\nNiche category exploding into mainstream; learnings can be applied across similar categories\nMushrooms are fun!\n\nMore about Jess here \nMore about Kim here \nRegister for this webinar here
URL:https://theicg.co.uk/event/webinar-mushrooms-have-a-branding-issue/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240604T160000
DTEND;TZID=Europe/London:20240604T164500
DTSTAMP:20260423T181055
CREATED:20240529T192021Z
LAST-MODIFIED:20240530T091827Z
UID:37476-1717516800-1717519500@theicg.co.uk
SUMMARY:Knowledge Share – Writing A Business Book – Are You Asking For Trouble?
DESCRIPTION:This Knowledge Share is sponsored by Perspective Research Services. \n\n\n\n \nCome and hear ICG member Jon Cohen\,  Kindling Strategy\, talk about writing a book. \nBased on Jon’s personal experience of writing and self-publishing a business book\, the talk will include an overview of the challenges and benefits of writing a business book as well as advice on writing\, producing and self-publishing a book. \nThey’ll be plenty of chance to ask questions. \nJon is a qual researcher and long-standing member of the ICG. \nJon published ‘Asking For Trouble: Understanding what people think when you can’t trust what they say’ in 2021. It was short-listed for business book of the year 2022. \nNO NEED TO PRE REGISTER – JOIN US HERE https://zoom.us/j/96355976193
URL:https://theicg.co.uk/event/knowledge-share-writing-a-business-book/
CATEGORIES:Knowledge Share
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240606T110000
DTEND;TZID=Europe/London:20240606T120000
DTSTAMP:20260423T181055
CREATED:20240522T145525Z
LAST-MODIFIED:20240522T145525Z
UID:37447-1717671600-1717675200@theicg.co.uk
SUMMARY:Five Big AI Trends for Researchers and Insight Professionals
DESCRIPTION:This webinar has been generously sponsored by Qualzy \n \nJoin Mike Stevens\, Founder of Insight Platforms and What Next Strategy & Planning\, as well as an ICG member\, where he’ll talk about developments in AI that will have s big impact on researchers going forward: \n\nsynthetic data\nAI agents\nmultimodal assistants\nempathetic language models\nasynchronous video\n\nMike Stevens \nMike is the founder of Insight Platforms\, the leading online directory\, learning and events site for modern research and insights. \nHe is also a leading consultant\, advisor and writer at the intersection of technology\, research and analytics. \nHe has over 25 years’ experience in insight\, software and consulting firms including Vision Critical\, where he led the EMEA region; and Kantar\, where he managed regional business units and global accounts. \nHis consultancy\, What Next Strategy & Planning\, helps client teams\, agencies and tech firms to develop skills\, adopt technology and implement process change. \n \nhttps://www.linkedin.com/in/mjbstevens/ \nRegister for this webinar here 
URL:https://theicg.co.uk/event/five-big-ai-trends-for-researchers-and-insight-professionals/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240612T130000
DTEND;TZID=Europe/London:20240612T133000
DTSTAMP:20260423T181055
CREATED:20240520T121214Z
LAST-MODIFIED:20240528T100559Z
UID:37435-1718197200-1718199000@theicg.co.uk
SUMMARY:Your Shortcut from Raw Data Inputs to Dynamic Reports
DESCRIPTION:Please join this 30-min Lunch&Learn from DataTile (who are also ICG members). \n \nDataTile is a cutting-edge survey analysis software conceived by a mathematician and data scientist. It is  dedicated to streamlining the entire data processing work flow from raw data to meaningful insights. It serves the diverse roles of data processing\, seamlessly integrating them in a comprehensive software suite that handles tasks ranging from data loading to crosstab and/or dashboard visualisation. It is designed for simplicity and efficiency and empowers users to transition effortlessly from raw data\, including formats like SPSS or XLS\nfiles to finding and sharing insights within hours. \nFeaturing a user friendly interface\, the software is accessible for individuals without extensive training or technical expertise resulting in a smooth and intuitive experience. \nDataTile is a new generation developed in the last decade. It has solved various research challenges:- \n\nSecure login infra-structure for sharing data\, crosstabs and dashboards\nNo black box\, all data is calculated on the fly and NPS/KPI calculations can be viewed (given\nrights)\nExtensive functionality for tracking surveys including future proofing of reporting\nTime saving\nBeautiful reporting with extra illustrative charts over and above powerpoint.\n\nOur Speakers: \nAlex Maddox\, Partner\, Customer Success \n \nOne of the UK’s top research analysis professionals with a wealth of experience. She has spent\ndecades helping clients get extra value out of their survey data. Before DataTile Alex worked with syndicated surveys like TGI and media surveys such as PAMCO\, RAJAR\, Touchpoints helping clients find new and creative ways of understanding their audiences and deliver their insight and stories. She now helps clients bring this expertise to analysing ad hoc proprietary data and tracking surveys. \nAlex Chilingaryan\, Founder\, Director \n \nA mathematician\, technical visionary\, and social research entrepreneur\, Alex relishes building world-class systems to change the way we work for the better. \nWith 20 years of hands-on experience in software development for scientific applications\, data analysis\, and integration\, Alex also brings DataTile many years of experience in market research innovation and automation\, as well as solutions that can revolutionise your business. \nThis event should be of particular interest and importance to any researchers working on quantitative tracking studies\, brand health surveys\, media audience trends\, etc.\, and anyone working with crosstabs\, cluster analyses and generating data visualisation.\nExamples of other related Lunch&Learns \n● ETabs: Charts from Heaven: A Must-See For Anyone Doing Quantitative Research\n● QuestionPro: Lunch&Learn with QuestionPro (and 56 Degree Insight)\n● Bolt Insights: Lunch&Learn with Bolt Insight \nRegister for this session here
URL:https://theicg.co.uk/event/raw-data-to-dynamic-reports/
CATEGORIES:Lunch&Learn
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240620T110000
DTEND;TZID=Europe/London:20240620T120000
DTSTAMP:20260423T181055
CREATED:20240610T103108Z
LAST-MODIFIED:20240610T103747Z
UID:37511-1718881200-1718884800@theicg.co.uk
SUMMARY:How bad are focus groups? Carbon Literacy for Researchers
DESCRIPTION:The webinar acts as a bitesize introduction to the full one-day training\, Carbon Literacy for the Insights Sector\, accredited by the Carbon Literacy Project and starts to answer these questions: \n\nWhat is carbon literacy?\nWhat does a tonne of carbon look like and what does it mean?\nHow bad are focus groups? (Clue: Not necessarily that bad)\nWhat about the insights sector – how is it doing?\nWhat steps should we take to reduce our own and our sector emissions?\nWhat types of steps have others taken?\nHow can we maximise our own and our organisations’ impact?\nHow can I become certified Carbon Literate?\n\nWhy people should attend \nKnowing what actions to take that will really reduce our emissions\, as individuals\, communities and organisations is complex and challenging and can often leave us either paralysed\, or potentially making less helpful decisions. \nOur role as insight professionals arguably gives us even greater responsibility\, as we advise client organisations in our project work. \nBy becoming Carbon Literate – learning where we have the most impact and what we can do to reduce it – we can start to get our own houses in order and be in a strong position to advise clients\, with a clearer understanding of the relative impact of our activities\, to make the greatest impact in reaching Net Zero. \nJenny Kedros\, Independent researcher (and ICG member) and climate educator\, Kedros Consulting Ltd. \nLinkedIn www.linkedin.com/in/jenny-kedros \nhttps://theicg.co.uk/member/jennykedros-consulting-co-uk/ \n  \n \nJenny is an independent research consultant and climate educator with specialisms in education and sustainability. As Shift Insight’s Research and Insights Director till 2023\, Jenny led on education research as well as developing sustainability as a core specialism. She works with agencies and clients on education and sustainability research projects\, and continues to create new\, and learn existing\, climate education courses and workshops. \nJenny completed The Oxford Climate Emergency Programme with the University of Oxford (Saïd Business School and The Smith Institute of Enterprise and Environment) in 2021 and was certified Carbon Literate after attending the Carbon Literacy for Interested Organisations course in 2022. Her organisational pledge was to create a sector specific Carbon Literacy course\, which was developed with her team at Shift with support from the Insights Climate Collective. The full training was accredited by the Carbon Literacy Project in May 2023 and has been delivered in-house in agencies and via the MRS. \nThe current average carbon footprint of a UK citizen is 12.7 tonnes CO2e. At the time of writing in June 2024 the Carbon Literacy Project estimated the amount of carbon saved by delegates’ pledged actions across the whole project to be at least 348\,000 tonnes of CO2e. \nRegister for this webinar here 
URL:https://theicg.co.uk/event/how-bad-are-focus-groups-carbon-literacy-for-researchers/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240626T130000
DTEND;TZID=Europe/London:20240626T133000
DTSTAMP:20260423T181055
CREATED:20240617T122830Z
LAST-MODIFIED:20240619T082028Z
UID:37559-1719406800-1719408600@theicg.co.uk
SUMMARY:Ensure your research is trustworthy and your processes efficient\, an introduction to Ayda
DESCRIPTION:This 30-min Lunch&Learn session with Ayda will help you better understand Ayda’s  suite of products with a deeper dive into Ayda Trust and Ayda Pay.  \n \nThis is a must-attend for anyone who wants to make their research operations smoother and easier. \nAyda \nFounded by ex-ICG member Shifra Cook in 2021\, Ayda provides a suite of tools for a modern approach to Research Operations (ResOps)\, spanning recruitment and participant management through to incentivisation and fraud prevention. \nMore info about Ayda here\nOur Speakers: \nLetycia Bialle – Customer Success Manager (12) Letycia Bialle | LinkedIn \nShifra Cook – CEO and Founder of Ayda (12) Shifra Cook | LinkedIn \nRegister for this session here 
URL:https://theicg.co.uk/event/ayda-trustworthy-efficient/
CATEGORIES:Lunch&Learn
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240627T110000
DTEND;TZID=Europe/London:20240627T120000
DTSTAMP:20260423T181055
CREATED:20240610T110039Z
LAST-MODIFIED:20240617T095528Z
UID:37521-1719486000-1719489600@theicg.co.uk
SUMMARY:AURA's Working Well Together Charter: What Is It And How Does It Impact Independent Consultancies?
DESCRIPTION:AURA launched its Working Well Together Charter at Quirks London on the 8th May 2024.\n\nThe Charter is founded on the  belief that the way clients and research agencies work together can make a\nreal difference to people’s confidence and well-being. AURA members who sign up to the AURA Working Well Together Charter have committed to a set of standards they will live up to when you work with them. \nAURA Working Well Together Charter May 2024 \nThis webinar will shed more light on what the Charter is and how this will be impact on independent consultants. \nIt will be led by AURA representative Ruth Hinton and ICG member Nick Bonney\, who was instrumental in its design. \nRuth Hinton \n \nWith a career in client-side consumer insight spanning over 20 years at a variety of major retail and hospitality brands\, and a background in psychology\, Ruth Hinton specialises in understanding the people behind the numbers and collaborating with colleagues to drive improvements for customers. \nRuth is currently Group Head of Customer Experience at Vue International\, and also Chair of AURA\, the UK’s biggest community exclusively for client-side researchers – providing content\, events and peer-to-peer support\, to inspire insight and drive impact within organisations. \nRegister for this session here \n 
URL:https://theicg.co.uk/event/auras-working-well-together-charter-what-it-is-and-how-it-impacts-independent-consultancies/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240702T160000
DTEND;TZID=Europe/London:20240702T164500
DTSTAMP:20260423T181055
CREATED:20240617T110045Z
LAST-MODIFIED:20240618T091445Z
UID:37548-1719936000-1719938700@theicg.co.uk
SUMMARY:Knowledge Share: Teach Your Clients To Give Better Briefs - It's Worth It
DESCRIPTION:This Knowledge Share has been sponsored by Perspective Research Services who specialise in data collection solutions involving qualitative\, F2F\, CATI and online approaches – domestically in the UK and Internationally – consumers and B2B. Please feel free to contact Jade On \, Commercial Director for any questions or RFQs \n \n  \nWe welcome ICG member Alex Blondin’s colleagues\, Dan Hyde from Everything is User Experience\, and Victoria Peel from Literal Humans\, to run this session for us. \n  \nThe brief is usually the first stage of engagement in a client project\, and it’s often the part that’s given the least consideration. That’s usually because it’s boring. \nWhile the client’s imagination is trained on their goal or visualising the end product\, the first—boring—step to articulate what they want and why they want it is easy to rush or neglect. \nIn reality\, we should think of the brief as the most important step in a collaborative process—one that’s as important for user research as it is for developing campaign creatives.\nFrom another perspective\, the brief is the first phase of research. It’s where you begin to map out goals\, desires\, hopes\, stakeholders\, and importantly\, the resources that will be available to make it all happen. \nWe co-produced a whitepaper because we saw value in helping our clients understand how they can do better and get more ‘bang for their buck’ out of their suppliers. It’s part of a strategy to get clients thinking in a structured manner before we begin our work\, so that we can work more efficiently and be more valuable partners. \nHow do we know this works? Because it’s an approach we use in projects when we collaborate as agency partners serving a common client. \nDan Hyde \n \nDan Hyde is co-founder of UX strategy and user research agency Everything is User Experience. A veteran of publishing and agency life\, he now uses UX strategy to support clients in everything from website development and content strategy to supply chain support systems design for major house builders.\nwww.everythingisuserexperience.com \n \nVictoria Peel \n \nVictoria Peel Yates is a Content Strategist and Senior Writer at Literal Humans. After a brief career in humanitarian aid\, she joined the world of SEO in 2019\, and now helps clients in the tech-for-good and nonprofit spaces grow with strategic\, human-centred content.\nwww.literalhumans.com \n \nJoin this Knowledge Share here. No need to pre-register
URL:https://theicg.co.uk/event/knowledge-share-teach-your-clients-to-give-better-briefs-its-worth-it/
CATEGORIES:Knowledge Share
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240704T110000
DTEND;TZID=Europe/London:20240704T120000
DTSTAMP:20260423T181055
CREATED:20240606T090532Z
LAST-MODIFIED:20240703T105438Z
UID:37504-1720090800-1720094400@theicg.co.uk
SUMMARY:Everything you wanted to know about Marketing (but were afraid to ask). A Q&A with two Marketeers (who are not afraid to answer)
DESCRIPTION:This webinar has been generously sponsored by Teneo Translations \nTeneo Presentation – The ICG July 2024 \n \nJoin this Q&A style webinar with marketers Chantal Cornelius (Appletree Marketing) and Paul Griffiths (Client Advocates) and ask them any marketing-related questions you may have\, such as; \n\nI know what I should be doing but I just can’t seem to do it; why?\nWhat’s the best way to promote my business? Phone\, email or social media?\nWhat can I do to make my business stand out?\nI don’t know where I should be marketing and to whom?\nIs marketing really all it’s cracked up to be; isn’t word of mouth more important?\nI don’t know how to differentiate myself….\n\nChantal and Paul are no strangers to the ICG. Both have presented individually to our members several times. \nThis time\, we bring you both of them together for their combined expertise. \nChantal Cornelius \n \nChantal Cornelius left the corporate world in 2000 to set up Appletree Marketing. It was the second best decision she’s ever made. \nSince then\, she’s filled her time helping hundreds of coaches\, consultants and trainers to grow their businesses. Her marketing advice is bossy\, practical and down to earth. She’s written two books and her third one might even ready\, by the time you read this! \nNow she spends her time showing her clients what marketing to do\, simplifying how they promote their businesses. She is straight talking and will give her honest opinion to any question she’s asked. \nPaul Griffiths\, Client Advocates \n \nPaul helps owners of Market Research and Insight Agencies to grow revenues by implementing proven growth strategies. \nFor more than 20 years he’s helped grow research and insight agencies. In that time he’s sold research projects\, managed clients and spoken to many Heads of Insight. He understands the challenges of growing a research business while also being a practitioner within it. \nPaul knows what great client growth strategies look like and how to implement them in a way that is both effective and efficient. He’s seen what works\, what doesn’t\, and how to engage with your clients and market to win work. He can help you grow your research business more effectively and more quickly. \n  \nRegister for this session here\n  \n 
URL:https://theicg.co.uk/event/everything-you-wanted-to-know-about-marketing-but-were-afraid-to-ask-a-qa-with-two-marketeers/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240711T180000
DTEND;TZID=Europe/London:20240711T180000
DTSTAMP:20260423T181055
CREATED:20240521T160714Z
LAST-MODIFIED:20240521T183741Z
UID:37443-1720720800-1720720800@theicg.co.uk
SUMMARY:ICG Summer Party (with an arty twist) 2024
DESCRIPTION:Generously sponsored by Rigour Research and Qualzy\, with first drinks from Field Notes.  \nProudly bringing you this year’s Summer Party – with an arty twist! \nWhat is this ‘arty twist?’ \nAs something a little different\, we’d like to invite people to embrace their artistic side. \nSo much of our work can feel functional – from the practicalities of arranging fieldwork\, to template-style objectives\, to a general client expectation/industry culture that makes originality and flair in how we communicate findings feel “risky”. \nAnd yet there’s clearly great creativity – and beauty – in how we think and the subjects of the work we do. \nWe’re proposing that at the party we have an area where people can display something relating to their work as a piece of art. This is likely to be space on tables rather than on easels\, but if you’re up for something ambitious then so are we! \nThe idea is that the exhibition is something people can wander round and peruse at their leisure – not something that has to be “manned” all evening whilst everybody else is having fun. \nThe art/object(s) could be ANYTHING (so long as it isn’t breaching any privacy/GDPR rules): \n\nMaybe a notepad containing (non-sensitive) notes or sketches?\nA picture of a sunset taken through the window of a viewing facility?\nOr a redacted first invoice you ever sent?\nPerhaps you want to pop a few watercolours on a canvas to visualise your feelings when clients ghost you?\nYour chipped mug stained with a thousand coffees?\nA framed picture of the product in store that YOU were responsible for bringing to market?\nA data visualisation you’re obsessed with?\nA sketch depicting the most random thing a respondent has said?\nAnd so on and so forth…\n\nIf doing this sounds sooooo YOU\, then we’d like to ask a few things: \n1) That you let us know – so we can keep track of numbers\, not because we want to vet anything!\n2) That each thing you submit has a “title” and 200-word-max description which you can print and bring along to explain your object. \nWe hope this is an opportunity for people to share with each other and find the joy in what we do. \nBook your tickets here\n  \n  \n 
URL:https://theicg.co.uk/event/icg-summer-party-with-an-arty-twist-2024/
LOCATION:The Atlas Pub\, 16 Seagrave Road\, Fulham\, London SW6 1RX
CATEGORIES:ICG Event
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DTSTART;TZID=Europe/London:20240716T110000
DTEND;TZID=Europe/London:20240716T120000
DTSTAMP:20260423T181055
CREATED:20240703T101331Z
LAST-MODIFIED:20240703T101331Z
UID:37631-1721127600-1721131200@theicg.co.uk
SUMMARY:Survive and Thrive: Motivation Hacks for Independent Researchers
DESCRIPTION:This webinar is generously sponsored by Indeemo \n \nIn this webinar\, we welcome ICG members Steph Holland (Hush Research and Strategy) and Joe Bonnell (Open Questions) who’ll share 1st hand experiences of what they have done to stay motivated\, upskill and generate new work when the going gets tough. This includes talking about tangible examples of how they brought together teams of experts from within and outside the ICG to deliver proprietary research to build expertise and open new doors. \nWhy you should attend this webinar \nIf you’re dealing with the ups and downs of research\, have some spare time to fill\, or just need a boost of inspiration\, this is the place for you. Steph and Joe will share ways to stay optimistic\, find new opportunities\, and keep your research game strong. You’ll walk away with fresh ideas and new ways to connect with other ICG members who get what it’s like to navigate these difficult times. \nThere’ll be an opportunity during the webinar to share experiences so that everyone can learn from each other. A great way to meet fellow members at the same time. \nSteph Holland \n \nSteph spent the 1st part of her career leading sales\, marketing and insight teams in Mars\, Pepsi and GSK before taking the family to Hong Kong where she kick started her entrepreneurial journey. Now a seasoned researcher and brand strategist\, she heads HUSH research and strategy. This was established to bring together global experts\, ensuring clients receive unparalleled service without compromise. \nJoe Bonnell \n \nJoe is an Ethnographer and Qualitative Researcher\,  Visual Anthropologist and  Documentary Photographer and Filmmaker. \nHe designs and conducts context-rich and person-centred qualitative research in the UK and internationally. His approach is characterised by collaboration\, curiosity\, empathy and in-depth analysis. \nRegister for this session here \n 
URL:https://theicg.co.uk/event/survive-and-thrive-motivation-hacks-for-independent-researchers/
CATEGORIES:ICG Webinar
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DTSTART;TZID=Europe/London:20240718T100000
DTEND;TZID=Europe/London:20240718T223000
DTSTAMP:20260423T181055
CREATED:20240528T090026Z
LAST-MODIFIED:20240626T125414Z
UID:31937-1721296800-1721341800@theicg.co.uk
SUMMARY:ICG’s Half-Hour Coffee And Connect
DESCRIPTION:FREE \n\n\n\n\nA monthly half-hour get-together with fellow ICG members at the start of each month\, with a particular welcome to new members\, offering the opportunity to chat through anything you’d like to about the ICG\, about your work issues\, business matters etc. \n\nNo need to pre-register. Just login if you can make it. You never know who’ll be on…. \nLOGIN IS:Coffee And Connect  https://zoom.us/j/99588121682 \n  \n  \n\n\n\n\n\n\n Add to calendar
URL:https://theicg.co.uk/event/icgs-half-hour-coffee-and-connect-2/
LOCATION:https://zoom.us/j/99588121682
CATEGORIES:ICG Event
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DTSTART;TZID=Europe/London:20240724T110000
DTEND;TZID=Europe/London:20240724T120000
DTSTAMP:20260423T181055
CREATED:20240626T145954Z
LAST-MODIFIED:20240703T131116Z
UID:37612-1721818800-1721822400@theicg.co.uk
SUMMARY:Understanding ESOMAR UK and how it can help you
DESCRIPTION:This webinar has been generously sponsored by Opinion Hub \n \n  \nWe welcome ESOMAR UK rep\, Lucy Davison\, to talk about how ESOMAR can really help UK-based consultants. \nSpecifically\, the webinar will cover; \n\nAn over-arching view of what ESOMAR does and its purpose\nUK specific activities and why they’re beneficial for micro businesses\nHow insight consultancies in the UK members can get involved\nMore about a deal that ESOMAR UK have agreed to apply to ICG members.\n\nLucy Davison \n \nLucy Davison FMRS is a strategy and communication expert with over 30 years’ experience. She founded Keen as Mustard Marketing in 2006 to provide communications for clients in data\, research and insight. Working with insight teams from global companies such as Adobe\, Bic\, JPMC\, and Purina Mustard gets long-term impact for their work\, while also helping agencies like Hotspex and InsightsNow raise awareness. With a background in both journalism and design\, Lucy started out in insights in 2000 as global marketing director of Research International\, working in over 55 countries. She is an award-winning writer and presenter and a sought-after keynote speaker. \nREGISTER FOR THIS WEBINAR HERE\nESOMAR UK invite you all to their summer party\, 9 July:  https://esomar.org/events/esomar-uk-summer-event-2024 \n 
URL:https://theicg.co.uk/event/understanding-esomar-uk-and-how-it-can-help-you/
CATEGORIES:ICG Webinar
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DTSTART;TZID=Europe/London:20240731T130000
DTEND;TZID=Europe/London:20240731T133000
DTSTAMP:20260423T181055
CREATED:20240708T153149Z
LAST-MODIFIED:20240715T115427Z
UID:37654-1722430800-1722432600@theicg.co.uk
SUMMARY:B2B Research Myths
DESCRIPTION:This Lunch&Learn will be run by Internet Research Bureau – IRB \n \nJoin this 30-minute session to better understand: \n\nKey B2B research myths/stereotypes and how IRB is addressing them. E.g.\, Myth #1 B2B respondents quality is too poor given the cost. We’ll show what extra quality measures IRB and other leading sample providers apply to maintain higher quality of b2b sample. And also show how we can be cost effective without sacrificing on quality and relevant for smaller consultancies\nSome relevant case studies (inc. one run with an ICG member) and how they relate to your business: demonstrating capabilities\, timings\, targets we can reach etc.\nOnline and off-line B2B research we can help ICG members with.\n\nThis session is for any consultants interested in conducting primary B2B research (online\, CATI\, qual recruitment)\, sample only or full-service. \nOur speakers:  \nElena Speer\, PhD European Sales Director at IRB \n \nElena is an industry veteran with 18 years of extensive experience in both B2B and B2C market research. She joined IRB from her previous roles at Ipsos and PureSpectrum\, where she led significant business development efforts. Elena’s impressive background is also marked by her tenure as Strategic Planning Director at top advertising agencies such as BBDO\, Leo Burnett\, and Saatchi & Saatchi. She holds a PhD in Psycholinguistics and a bachelor degree in business administration. \nelena.speer@irbureau.com \n+44(0)7967790823 \nhttps://www.linkedin.com/in/elenaspeer/ \n \nHome \n \nDavid Winter \n \nDavid Winter has been MD Europe for IRB since 2020\, having worked at Lightspeed and Kantar for eight years. \nHe has been developing IRB’s commercial footprint during that time\, focusing on MRAs and smaller consultancies\, who fit well with IRB’s flexible approach. \nTogether with Elena and other team members he promotes IRB’s panel and offline recruitment offering. \n“We are now offering a full B2B recruitment and fieldwork service\, for a wide range of quant and qual projects. I have been fortunate to have worked with many ICG members and very much look forward to the opportunity to meet you on 31st July” \nDavid holds degrees in Theology and Law and is a sports enthusiast. \nYou can reach him at david.winter@irbureau.com \, 07714 244686 or (16) David Winter | LinkedIn \n  \nRegister for this session here 
URL:https://theicg.co.uk/event/b2b-research-myths/
CATEGORIES:Lunch&Learn
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