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DTSTART;TZID=Europe/London:20240516T110000
DTEND;TZID=Europe/London:20240516T120000
DTSTAMP:20260423T191206
CREATED:20240403T114447Z
LAST-MODIFIED:20240409T122636Z
UID:37271-1715857200-1715860800@theicg.co.uk
SUMMARY:What will 2034 look like?
DESCRIPTION:This webinar will be presented by ICG member Preriit Souda\, Director: Data Science & Strategic Insights\, PSA Consultants\, and was originally presented at the EPHMRA Conference 2024. \n \nThis presentation will start with a question for the audience: What do you think 2034 will look like? Then after this we will move on to address what the future might look like 10 years from now. \nPreriit will talk about how society might evolve\, how work might evolve\, and how consumer behaviors might change. Then\, the paper will focus on the possible future of market research/insight – what might happen and where the industry might evolve. What might be the possible strengths and possible weaknesses? \nFinally\, there will be a discussion on the skills that will be needed and what we can do today to be ready for tomorrow and to succeed in what the coming 10 years might bring. \nPreriit Souda \nFor the last 15 years\, Preriit has helped organizations answer different strategic questions by unraveling explicit and implicit human expression through the mining of social and digital data alongside other data sources like Consumer surveys\, IoT (Internet of Things) data\, CRM data\, Mobile behavioral data\, Weather data\, Locational data\, etc. Works with structured and unstructured data analytics\, data mining-machine learning\, natural language & image processing\, etc. Have consulted clients from a range of sectors including CPG/FMCG\, Finance\, Travel\, Telecom\, Public Sector\, across different geographies like UK\, US\, China\, India\, Continental Europe\, Asia Pacific\, Oceania\, Middle East\, North Africa. \n \n Register for this webinar here
URL:https://theicg.co.uk/event/what-will-2034-look-like/
CATEGORIES:ICG Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240529T130000
DTEND;TZID=Europe/London:20240529T133000
DTSTAMP:20260423T191206
CREATED:20240515T095152Z
LAST-MODIFIED:20240515T095152Z
UID:37421-1716987600-1716989400@theicg.co.uk
SUMMARY:Getting Started: A Simple Guide to Conducting AI Interviews
DESCRIPTION:Join this 30-min Lunch&Learn with Greg Burke from Tellet  \nWhat will be covered: \n\nThe basic principles of setting up an AI-moderated interview\nHow Tellet’s\, including Kantar\, Mars and clients use the platform\nWhen it is\, and more importantly isn’t\, appropriate to use AI to conduct interviews\nSome of the lessons they have learned along the way\n\nA bit about Tellet: \n \nis a platform that uses AI to conduct and analyse consumer research interviews. Based in Amsterdam\, the company has quickly become a trusted supplier to the likes of Kantar\, Vodafone and Mars. Greg’s co-founders include CEO Merik te Grotenhuis who has worked in the world of research for 25 years\, former BBC technologist Pim Verbij and design thinking specialist Luc Maas. \nGreg Burke: \n \nGreg Burke is the Co-founder and CCO of Tellet. Now based in Amsterdam\, previously Greg worked as a journalist on UK radio reporting from places including Afghanistan\, Iraq and Ethiopia before working as a producer for TV chef and campaigner Jamie Oliver where he worked closely with the insight teams to bring to life Jamie’s content\, campaigns and products. \nhttps://tellet.ai/ \nLinkedIn: https://nl.linkedin.com/company/trytellet \n  \nRegister your place here\n 
URL:https://theicg.co.uk/event/getting-started-a-simple-guide-to-conducting-ai-interviews/
CATEGORIES:Lunch&Learn
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240530T110000
DTEND;TZID=Europe/London:20240530T120000
DTSTAMP:20260423T191206
CREATED:20240430T113939Z
LAST-MODIFIED:20240529T160033Z
UID:37370-1717066800-1717070400@theicg.co.uk
SUMMARY:Webinar: Mushrooms have a branding issue
DESCRIPTION:This webinar has been generously sponsored by Indeemo \n \n  \nMushrooms are having a moment. But as the functional shroom category booms (think mushroom coffees\, teas\, powders\, supplements\, chocolates\, blends and super blends)\, what does it mean to a myco-curious audience who still associate mushrooms with grilled cheese or magic (the illegal kind)? \nIn this session\, ICG member Jess Jorgensen (Cultural Strategist and Mycophile)\, with Kim Townend (Social listening-fuelled Cultural and Social Strategist) unpack the order and chaos of functional mushrooms\, and how brands can avoid shroom boom… to bust. \nWhy attend? \n\nSubstantial global interest and investment in this fast-growing category (projected $136bn market value by 2032)\nBig brand interest in capitalising on mushrooms (e.g. in health & wellness\, food\, pet food\, beverages\, apparel\, retail\, cannabis\, beauty)\nNiche category exploding into mainstream; learnings can be applied across similar categories\nMushrooms are fun!\n\nMore about Jess here \nMore about Kim here \nRegister for this webinar here
URL:https://theicg.co.uk/event/webinar-mushrooms-have-a-branding-issue/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240604T160000
DTEND;TZID=Europe/London:20240604T164500
DTSTAMP:20260423T191206
CREATED:20240529T192021Z
LAST-MODIFIED:20240530T091827Z
UID:37476-1717516800-1717519500@theicg.co.uk
SUMMARY:Knowledge Share – Writing A Business Book – Are You Asking For Trouble?
DESCRIPTION:This Knowledge Share is sponsored by Perspective Research Services. \n\n\n\n \nCome and hear ICG member Jon Cohen\,  Kindling Strategy\, talk about writing a book. \nBased on Jon’s personal experience of writing and self-publishing a business book\, the talk will include an overview of the challenges and benefits of writing a business book as well as advice on writing\, producing and self-publishing a book. \nThey’ll be plenty of chance to ask questions. \nJon is a qual researcher and long-standing member of the ICG. \nJon published ‘Asking For Trouble: Understanding what people think when you can’t trust what they say’ in 2021. It was short-listed for business book of the year 2022. \nNO NEED TO PRE REGISTER – JOIN US HERE https://zoom.us/j/96355976193
URL:https://theicg.co.uk/event/knowledge-share-writing-a-business-book/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240606T110000
DTEND;TZID=Europe/London:20240606T120000
DTSTAMP:20260423T191206
CREATED:20240522T145525Z
LAST-MODIFIED:20240522T145525Z
UID:37447-1717671600-1717675200@theicg.co.uk
SUMMARY:Five Big AI Trends for Researchers and Insight Professionals
DESCRIPTION:This webinar has been generously sponsored by Qualzy \n \nJoin Mike Stevens\, Founder of Insight Platforms and What Next Strategy & Planning\, as well as an ICG member\, where he’ll talk about developments in AI that will have s big impact on researchers going forward: \n\nsynthetic data\nAI agents\nmultimodal assistants\nempathetic language models\nasynchronous video\n\nMike Stevens \nMike is the founder of Insight Platforms\, the leading online directory\, learning and events site for modern research and insights. \nHe is also a leading consultant\, advisor and writer at the intersection of technology\, research and analytics. \nHe has over 25 years’ experience in insight\, software and consulting firms including Vision Critical\, where he led the EMEA region; and Kantar\, where he managed regional business units and global accounts. \nHis consultancy\, What Next Strategy & Planning\, helps client teams\, agencies and tech firms to develop skills\, adopt technology and implement process change. \n \nhttps://www.linkedin.com/in/mjbstevens/ \nRegister for this webinar here 
URL:https://theicg.co.uk/event/five-big-ai-trends-for-researchers-and-insight-professionals/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240612T130000
DTEND;TZID=Europe/London:20240612T133000
DTSTAMP:20260423T191206
CREATED:20240520T121214Z
LAST-MODIFIED:20240528T100559Z
UID:37435-1718197200-1718199000@theicg.co.uk
SUMMARY:Your Shortcut from Raw Data Inputs to Dynamic Reports
DESCRIPTION:Please join this 30-min Lunch&Learn from DataTile (who are also ICG members). \n \nDataTile is a cutting-edge survey analysis software conceived by a mathematician and data scientist. It is  dedicated to streamlining the entire data processing work flow from raw data to meaningful insights. It serves the diverse roles of data processing\, seamlessly integrating them in a comprehensive software suite that handles tasks ranging from data loading to crosstab and/or dashboard visualisation. It is designed for simplicity and efficiency and empowers users to transition effortlessly from raw data\, including formats like SPSS or XLS\nfiles to finding and sharing insights within hours. \nFeaturing a user friendly interface\, the software is accessible for individuals without extensive training or technical expertise resulting in a smooth and intuitive experience. \nDataTile is a new generation developed in the last decade. It has solved various research challenges:- \n\nSecure login infra-structure for sharing data\, crosstabs and dashboards\nNo black box\, all data is calculated on the fly and NPS/KPI calculations can be viewed (given\nrights)\nExtensive functionality for tracking surveys including future proofing of reporting\nTime saving\nBeautiful reporting with extra illustrative charts over and above powerpoint.\n\nOur Speakers: \nAlex Maddox\, Partner\, Customer Success \n \nOne of the UK’s top research analysis professionals with a wealth of experience. She has spent\ndecades helping clients get extra value out of their survey data. Before DataTile Alex worked with syndicated surveys like TGI and media surveys such as PAMCO\, RAJAR\, Touchpoints helping clients find new and creative ways of understanding their audiences and deliver their insight and stories. She now helps clients bring this expertise to analysing ad hoc proprietary data and tracking surveys. \nAlex Chilingaryan\, Founder\, Director \n \nA mathematician\, technical visionary\, and social research entrepreneur\, Alex relishes building world-class systems to change the way we work for the better. \nWith 20 years of hands-on experience in software development for scientific applications\, data analysis\, and integration\, Alex also brings DataTile many years of experience in market research innovation and automation\, as well as solutions that can revolutionise your business. \nThis event should be of particular interest and importance to any researchers working on quantitative tracking studies\, brand health surveys\, media audience trends\, etc.\, and anyone working with crosstabs\, cluster analyses and generating data visualisation.\nExamples of other related Lunch&Learns \n● ETabs: Charts from Heaven: A Must-See For Anyone Doing Quantitative Research\n● QuestionPro: Lunch&Learn with QuestionPro (and 56 Degree Insight)\n● Bolt Insights: Lunch&Learn with Bolt Insight \nRegister for this session here
URL:https://theicg.co.uk/event/raw-data-to-dynamic-reports/
CATEGORIES:Lunch&Learn
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240620T110000
DTEND;TZID=Europe/London:20240620T120000
DTSTAMP:20260423T191206
CREATED:20240610T103108Z
LAST-MODIFIED:20240610T103747Z
UID:37511-1718881200-1718884800@theicg.co.uk
SUMMARY:How bad are focus groups? Carbon Literacy for Researchers
DESCRIPTION:The webinar acts as a bitesize introduction to the full one-day training\, Carbon Literacy for the Insights Sector\, accredited by the Carbon Literacy Project and starts to answer these questions: \n\nWhat is carbon literacy?\nWhat does a tonne of carbon look like and what does it mean?\nHow bad are focus groups? (Clue: Not necessarily that bad)\nWhat about the insights sector – how is it doing?\nWhat steps should we take to reduce our own and our sector emissions?\nWhat types of steps have others taken?\nHow can we maximise our own and our organisations’ impact?\nHow can I become certified Carbon Literate?\n\nWhy people should attend \nKnowing what actions to take that will really reduce our emissions\, as individuals\, communities and organisations is complex and challenging and can often leave us either paralysed\, or potentially making less helpful decisions. \nOur role as insight professionals arguably gives us even greater responsibility\, as we advise client organisations in our project work. \nBy becoming Carbon Literate – learning where we have the most impact and what we can do to reduce it – we can start to get our own houses in order and be in a strong position to advise clients\, with a clearer understanding of the relative impact of our activities\, to make the greatest impact in reaching Net Zero. \nJenny Kedros\, Independent researcher (and ICG member) and climate educator\, Kedros Consulting Ltd. \nLinkedIn www.linkedin.com/in/jenny-kedros \nhttps://theicg.co.uk/member/jennykedros-consulting-co-uk/ \n  \n \nJenny is an independent research consultant and climate educator with specialisms in education and sustainability. As Shift Insight’s Research and Insights Director till 2023\, Jenny led on education research as well as developing sustainability as a core specialism. She works with agencies and clients on education and sustainability research projects\, and continues to create new\, and learn existing\, climate education courses and workshops. \nJenny completed The Oxford Climate Emergency Programme with the University of Oxford (Saïd Business School and The Smith Institute of Enterprise and Environment) in 2021 and was certified Carbon Literate after attending the Carbon Literacy for Interested Organisations course in 2022. Her organisational pledge was to create a sector specific Carbon Literacy course\, which was developed with her team at Shift with support from the Insights Climate Collective. The full training was accredited by the Carbon Literacy Project in May 2023 and has been delivered in-house in agencies and via the MRS. \nThe current average carbon footprint of a UK citizen is 12.7 tonnes CO2e. At the time of writing in June 2024 the Carbon Literacy Project estimated the amount of carbon saved by delegates’ pledged actions across the whole project to be at least 348\,000 tonnes of CO2e. \nRegister for this webinar here 
URL:https://theicg.co.uk/event/how-bad-are-focus-groups-carbon-literacy-for-researchers/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240626T130000
DTEND;TZID=Europe/London:20240626T133000
DTSTAMP:20260423T191206
CREATED:20240617T122830Z
LAST-MODIFIED:20240619T082028Z
UID:37559-1719406800-1719408600@theicg.co.uk
SUMMARY:Ensure your research is trustworthy and your processes efficient\, an introduction to Ayda
DESCRIPTION:This 30-min Lunch&Learn session with Ayda will help you better understand Ayda’s  suite of products with a deeper dive into Ayda Trust and Ayda Pay.  \n \nThis is a must-attend for anyone who wants to make their research operations smoother and easier. \nAyda \nFounded by ex-ICG member Shifra Cook in 2021\, Ayda provides a suite of tools for a modern approach to Research Operations (ResOps)\, spanning recruitment and participant management through to incentivisation and fraud prevention. \nMore info about Ayda here\nOur Speakers: \nLetycia Bialle – Customer Success Manager (12) Letycia Bialle | LinkedIn \nShifra Cook – CEO and Founder of Ayda (12) Shifra Cook | LinkedIn \nRegister for this session here 
URL:https://theicg.co.uk/event/ayda-trustworthy-efficient/
CATEGORIES:Lunch&Learn
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240627T110000
DTEND;TZID=Europe/London:20240627T120000
DTSTAMP:20260423T191206
CREATED:20240610T110039Z
LAST-MODIFIED:20240617T095528Z
UID:37521-1719486000-1719489600@theicg.co.uk
SUMMARY:AURA's Working Well Together Charter: What Is It And How Does It Impact Independent Consultancies?
DESCRIPTION:AURA launched its Working Well Together Charter at Quirks London on the 8th May 2024.\n\nThe Charter is founded on the  belief that the way clients and research agencies work together can make a\nreal difference to people’s confidence and well-being. AURA members who sign up to the AURA Working Well Together Charter have committed to a set of standards they will live up to when you work with them. \nAURA Working Well Together Charter May 2024 \nThis webinar will shed more light on what the Charter is and how this will be impact on independent consultants. \nIt will be led by AURA representative Ruth Hinton and ICG member Nick Bonney\, who was instrumental in its design. \nRuth Hinton \n \nWith a career in client-side consumer insight spanning over 20 years at a variety of major retail and hospitality brands\, and a background in psychology\, Ruth Hinton specialises in understanding the people behind the numbers and collaborating with colleagues to drive improvements for customers. \nRuth is currently Group Head of Customer Experience at Vue International\, and also Chair of AURA\, the UK’s biggest community exclusively for client-side researchers – providing content\, events and peer-to-peer support\, to inspire insight and drive impact within organisations. \nRegister for this session here \n 
URL:https://theicg.co.uk/event/auras-working-well-together-charter-what-it-is-and-how-it-impacts-independent-consultancies/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240702T160000
DTEND;TZID=Europe/London:20240702T164500
DTSTAMP:20260423T191206
CREATED:20240617T110045Z
LAST-MODIFIED:20240618T091445Z
UID:37548-1719936000-1719938700@theicg.co.uk
SUMMARY:Knowledge Share: Teach Your Clients To Give Better Briefs - It's Worth It
DESCRIPTION:This Knowledge Share has been sponsored by Perspective Research Services who specialise in data collection solutions involving qualitative\, F2F\, CATI and online approaches – domestically in the UK and Internationally – consumers and B2B. Please feel free to contact Jade On \, Commercial Director for any questions or RFQs \n \n  \nWe welcome ICG member Alex Blondin’s colleagues\, Dan Hyde from Everything is User Experience\, and Victoria Peel from Literal Humans\, to run this session for us. \n  \nThe brief is usually the first stage of engagement in a client project\, and it’s often the part that’s given the least consideration. That’s usually because it’s boring. \nWhile the client’s imagination is trained on their goal or visualising the end product\, the first—boring—step to articulate what they want and why they want it is easy to rush or neglect. \nIn reality\, we should think of the brief as the most important step in a collaborative process—one that’s as important for user research as it is for developing campaign creatives.\nFrom another perspective\, the brief is the first phase of research. It’s where you begin to map out goals\, desires\, hopes\, stakeholders\, and importantly\, the resources that will be available to make it all happen. \nWe co-produced a whitepaper because we saw value in helping our clients understand how they can do better and get more ‘bang for their buck’ out of their suppliers. It’s part of a strategy to get clients thinking in a structured manner before we begin our work\, so that we can work more efficiently and be more valuable partners. \nHow do we know this works? Because it’s an approach we use in projects when we collaborate as agency partners serving a common client. \nDan Hyde \n \nDan Hyde is co-founder of UX strategy and user research agency Everything is User Experience. A veteran of publishing and agency life\, he now uses UX strategy to support clients in everything from website development and content strategy to supply chain support systems design for major house builders.\nwww.everythingisuserexperience.com \n \nVictoria Peel \n \nVictoria Peel Yates is a Content Strategist and Senior Writer at Literal Humans. After a brief career in humanitarian aid\, she joined the world of SEO in 2019\, and now helps clients in the tech-for-good and nonprofit spaces grow with strategic\, human-centred content.\nwww.literalhumans.com \n \nJoin this Knowledge Share here. No need to pre-register
URL:https://theicg.co.uk/event/knowledge-share-teach-your-clients-to-give-better-briefs-its-worth-it/
CATEGORIES:Knowledge Share
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240704T110000
DTEND;TZID=Europe/London:20240704T120000
DTSTAMP:20260423T191206
CREATED:20240606T090532Z
LAST-MODIFIED:20240703T105438Z
UID:37504-1720090800-1720094400@theicg.co.uk
SUMMARY:Everything you wanted to know about Marketing (but were afraid to ask). A Q&A with two Marketeers (who are not afraid to answer)
DESCRIPTION:This webinar has been generously sponsored by Teneo Translations \nTeneo Presentation – The ICG July 2024 \n \nJoin this Q&A style webinar with marketers Chantal Cornelius (Appletree Marketing) and Paul Griffiths (Client Advocates) and ask them any marketing-related questions you may have\, such as; \n\nI know what I should be doing but I just can’t seem to do it; why?\nWhat’s the best way to promote my business? Phone\, email or social media?\nWhat can I do to make my business stand out?\nI don’t know where I should be marketing and to whom?\nIs marketing really all it’s cracked up to be; isn’t word of mouth more important?\nI don’t know how to differentiate myself….\n\nChantal and Paul are no strangers to the ICG. Both have presented individually to our members several times. \nThis time\, we bring you both of them together for their combined expertise. \nChantal Cornelius \n \nChantal Cornelius left the corporate world in 2000 to set up Appletree Marketing. It was the second best decision she’s ever made. \nSince then\, she’s filled her time helping hundreds of coaches\, consultants and trainers to grow their businesses. Her marketing advice is bossy\, practical and down to earth. She’s written two books and her third one might even ready\, by the time you read this! \nNow she spends her time showing her clients what marketing to do\, simplifying how they promote their businesses. She is straight talking and will give her honest opinion to any question she’s asked. \nPaul Griffiths\, Client Advocates \n \nPaul helps owners of Market Research and Insight Agencies to grow revenues by implementing proven growth strategies. \nFor more than 20 years he’s helped grow research and insight agencies. In that time he’s sold research projects\, managed clients and spoken to many Heads of Insight. He understands the challenges of growing a research business while also being a practitioner within it. \nPaul knows what great client growth strategies look like and how to implement them in a way that is both effective and efficient. He’s seen what works\, what doesn’t\, and how to engage with your clients and market to win work. He can help you grow your research business more effectively and more quickly. \n  \nRegister for this session here\n  \n 
URL:https://theicg.co.uk/event/everything-you-wanted-to-know-about-marketing-but-were-afraid-to-ask-a-qa-with-two-marketeers/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240711T180000
DTEND;TZID=Europe/London:20240711T180000
DTSTAMP:20260423T191206
CREATED:20240521T160714Z
LAST-MODIFIED:20240521T183741Z
UID:37443-1720720800-1720720800@theicg.co.uk
SUMMARY:ICG Summer Party (with an arty twist) 2024
DESCRIPTION:Generously sponsored by Rigour Research and Qualzy\, with first drinks from Field Notes.  \nProudly bringing you this year’s Summer Party – with an arty twist! \nWhat is this ‘arty twist?’ \nAs something a little different\, we’d like to invite people to embrace their artistic side. \nSo much of our work can feel functional – from the practicalities of arranging fieldwork\, to template-style objectives\, to a general client expectation/industry culture that makes originality and flair in how we communicate findings feel “risky”. \nAnd yet there’s clearly great creativity – and beauty – in how we think and the subjects of the work we do. \nWe’re proposing that at the party we have an area where people can display something relating to their work as a piece of art. This is likely to be space on tables rather than on easels\, but if you’re up for something ambitious then so are we! \nThe idea is that the exhibition is something people can wander round and peruse at their leisure – not something that has to be “manned” all evening whilst everybody else is having fun. \nThe art/object(s) could be ANYTHING (so long as it isn’t breaching any privacy/GDPR rules): \n\nMaybe a notepad containing (non-sensitive) notes or sketches?\nA picture of a sunset taken through the window of a viewing facility?\nOr a redacted first invoice you ever sent?\nPerhaps you want to pop a few watercolours on a canvas to visualise your feelings when clients ghost you?\nYour chipped mug stained with a thousand coffees?\nA framed picture of the product in store that YOU were responsible for bringing to market?\nA data visualisation you’re obsessed with?\nA sketch depicting the most random thing a respondent has said?\nAnd so on and so forth…\n\nIf doing this sounds sooooo YOU\, then we’d like to ask a few things: \n1) That you let us know – so we can keep track of numbers\, not because we want to vet anything!\n2) That each thing you submit has a “title” and 200-word-max description which you can print and bring along to explain your object. \nWe hope this is an opportunity for people to share with each other and find the joy in what we do. \nBook your tickets here\n  \n  \n 
URL:https://theicg.co.uk/event/icg-summer-party-with-an-arty-twist-2024/
LOCATION:The Atlas Pub\, 16 Seagrave Road\, Fulham\, London SW6 1RX
CATEGORIES:ICG Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240716T110000
DTEND;TZID=Europe/London:20240716T120000
DTSTAMP:20260423T191206
CREATED:20240703T101331Z
LAST-MODIFIED:20240703T101331Z
UID:37631-1721127600-1721131200@theicg.co.uk
SUMMARY:Survive and Thrive: Motivation Hacks for Independent Researchers
DESCRIPTION:This webinar is generously sponsored by Indeemo \n \nIn this webinar\, we welcome ICG members Steph Holland (Hush Research and Strategy) and Joe Bonnell (Open Questions) who’ll share 1st hand experiences of what they have done to stay motivated\, upskill and generate new work when the going gets tough. This includes talking about tangible examples of how they brought together teams of experts from within and outside the ICG to deliver proprietary research to build expertise and open new doors. \nWhy you should attend this webinar \nIf you’re dealing with the ups and downs of research\, have some spare time to fill\, or just need a boost of inspiration\, this is the place for you. Steph and Joe will share ways to stay optimistic\, find new opportunities\, and keep your research game strong. You’ll walk away with fresh ideas and new ways to connect with other ICG members who get what it’s like to navigate these difficult times. \nThere’ll be an opportunity during the webinar to share experiences so that everyone can learn from each other. A great way to meet fellow members at the same time. \nSteph Holland \n \nSteph spent the 1st part of her career leading sales\, marketing and insight teams in Mars\, Pepsi and GSK before taking the family to Hong Kong where she kick started her entrepreneurial journey. Now a seasoned researcher and brand strategist\, she heads HUSH research and strategy. This was established to bring together global experts\, ensuring clients receive unparalleled service without compromise. \nJoe Bonnell \n \nJoe is an Ethnographer and Qualitative Researcher\,  Visual Anthropologist and  Documentary Photographer and Filmmaker. \nHe designs and conducts context-rich and person-centred qualitative research in the UK and internationally. His approach is characterised by collaboration\, curiosity\, empathy and in-depth analysis. \nRegister for this session here \n 
URL:https://theicg.co.uk/event/survive-and-thrive-motivation-hacks-for-independent-researchers/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240718T100000
DTEND;TZID=Europe/London:20240718T223000
DTSTAMP:20260423T191206
CREATED:20240528T090026Z
LAST-MODIFIED:20240626T125414Z
UID:31937-1721296800-1721341800@theicg.co.uk
SUMMARY:ICG’s Half-Hour Coffee And Connect
DESCRIPTION:FREE \n\n\n\n\nA monthly half-hour get-together with fellow ICG members at the start of each month\, with a particular welcome to new members\, offering the opportunity to chat through anything you’d like to about the ICG\, about your work issues\, business matters etc. \n\nNo need to pre-register. Just login if you can make it. You never know who’ll be on…. \nLOGIN IS:Coffee And Connect  https://zoom.us/j/99588121682 \n  \n  \n\n\n\n\n\n\n Add to calendar
URL:https://theicg.co.uk/event/icgs-half-hour-coffee-and-connect-2/
LOCATION:https://zoom.us/j/99588121682
CATEGORIES:ICG Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240724T110000
DTEND;TZID=Europe/London:20240724T120000
DTSTAMP:20260423T191206
CREATED:20240626T145954Z
LAST-MODIFIED:20240703T131116Z
UID:37612-1721818800-1721822400@theicg.co.uk
SUMMARY:Understanding ESOMAR UK and how it can help you
DESCRIPTION:This webinar has been generously sponsored by Opinion Hub \n \n  \nWe welcome ESOMAR UK rep\, Lucy Davison\, to talk about how ESOMAR can really help UK-based consultants. \nSpecifically\, the webinar will cover; \n\nAn over-arching view of what ESOMAR does and its purpose\nUK specific activities and why they’re beneficial for micro businesses\nHow insight consultancies in the UK members can get involved\nMore about a deal that ESOMAR UK have agreed to apply to ICG members.\n\nLucy Davison \n \nLucy Davison FMRS is a strategy and communication expert with over 30 years’ experience. She founded Keen as Mustard Marketing in 2006 to provide communications for clients in data\, research and insight. Working with insight teams from global companies such as Adobe\, Bic\, JPMC\, and Purina Mustard gets long-term impact for their work\, while also helping agencies like Hotspex and InsightsNow raise awareness. With a background in both journalism and design\, Lucy started out in insights in 2000 as global marketing director of Research International\, working in over 55 countries. She is an award-winning writer and presenter and a sought-after keynote speaker. \nREGISTER FOR THIS WEBINAR HERE\nESOMAR UK invite you all to their summer party\, 9 July:  https://esomar.org/events/esomar-uk-summer-event-2024 \n 
URL:https://theicg.co.uk/event/understanding-esomar-uk-and-how-it-can-help-you/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240731T130000
DTEND;TZID=Europe/London:20240731T133000
DTSTAMP:20260423T191206
CREATED:20240708T153149Z
LAST-MODIFIED:20240715T115427Z
UID:37654-1722430800-1722432600@theicg.co.uk
SUMMARY:B2B Research Myths
DESCRIPTION:This Lunch&Learn will be run by Internet Research Bureau – IRB \n \nJoin this 30-minute session to better understand: \n\nKey B2B research myths/stereotypes and how IRB is addressing them. E.g.\, Myth #1 B2B respondents quality is too poor given the cost. We’ll show what extra quality measures IRB and other leading sample providers apply to maintain higher quality of b2b sample. And also show how we can be cost effective without sacrificing on quality and relevant for smaller consultancies\nSome relevant case studies (inc. one run with an ICG member) and how they relate to your business: demonstrating capabilities\, timings\, targets we can reach etc.\nOnline and off-line B2B research we can help ICG members with.\n\nThis session is for any consultants interested in conducting primary B2B research (online\, CATI\, qual recruitment)\, sample only or full-service. \nOur speakers:  \nElena Speer\, PhD European Sales Director at IRB \n \nElena is an industry veteran with 18 years of extensive experience in both B2B and B2C market research. She joined IRB from her previous roles at Ipsos and PureSpectrum\, where she led significant business development efforts. Elena’s impressive background is also marked by her tenure as Strategic Planning Director at top advertising agencies such as BBDO\, Leo Burnett\, and Saatchi & Saatchi. She holds a PhD in Psycholinguistics and a bachelor degree in business administration. \nelena.speer@irbureau.com \n+44(0)7967790823 \nhttps://www.linkedin.com/in/elenaspeer/ \n \nHome \n \nDavid Winter \n \nDavid Winter has been MD Europe for IRB since 2020\, having worked at Lightspeed and Kantar for eight years. \nHe has been developing IRB’s commercial footprint during that time\, focusing on MRAs and smaller consultancies\, who fit well with IRB’s flexible approach. \nTogether with Elena and other team members he promotes IRB’s panel and offline recruitment offering. \n“We are now offering a full B2B recruitment and fieldwork service\, for a wide range of quant and qual projects. I have been fortunate to have worked with many ICG members and very much look forward to the opportunity to meet you on 31st July” \nDavid holds degrees in Theology and Law and is a sports enthusiast. \nYou can reach him at david.winter@irbureau.com \, 07714 244686 or (16) David Winter | LinkedIn \n  \nRegister for this session here 
URL:https://theicg.co.uk/event/b2b-research-myths/
CATEGORIES:Lunch&Learn
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240806T160000
DTEND;TZID=Europe/London:20240806T164500
DTSTAMP:20260423T191206
CREATED:20240801T124123Z
LAST-MODIFIED:20240801T152546Z
UID:37711-1722960000-1722962700@theicg.co.uk
SUMMARY:Knowledge Share: Roundtable Discussion about AI and Qual
DESCRIPTION:This Knowledge Share has been generously sponsored by Qualzy\, known for their Researcher First AI that thoughtfully supports researchers without replacing the human touch. \n \nFollowing on from our members’ e-group discussion\, we’d like to invite all ICG members to a roundtable discussion about your experiences\,  hopes\, fears\, frustrations and knowledge gaps when using AI in your qual work. \nCome and hear others’ experiences and learn from each other. \nNO NEED TO PRE-REGISTER – LOGIN IS\nhttps://zoom.us/j/96355976193
URL:https://theicg.co.uk/event/knowledge-share-roundtable-discussion-about-ai-and-qual/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240903T160000
DTEND;TZID=Europe/London:20240903T164500
DTSTAMP:20260423T191206
CREATED:20240729T091636Z
LAST-MODIFIED:20240729T091745Z
UID:37697-1725379200-1725381900@theicg.co.uk
SUMMARY:Knowledge Share: Applied Colour Psychology for Brands and Comms
DESCRIPTION:This Knowledge Share has been sponsored by Perspective Research Services who specialise in data collection solutions involving qualitative\, F2F\, CATI and online approaches – domestically in the UK and Internationally – consumers and B2B. Please feel free to contact Jade On \, Commercial Director for any questions or RFQs \n \n  \nColour is a key element of brand and personal communication. In this session Maria will introduce applied colour psychology and look at how the universal psychology of colours and colour harmony from the Colour Affects System is used to identify the best colours and combination to communicate a personality. The colour palette can then be applied across all elements of the communications mix to give a clear message in keeping with the brand personality. This system can also identify what is off in a colour scheme and suggest improvements. \nMaria Boyle \n \nMaria first started working in advertising agencies and media independents as a media planner working in UK and Asia while based in Hong Kong and Kuala Lumpur. In 2001 she moved into qualitative research and became a freelance consultant in 2007. Also in 2007 Maria studied and graduated in the Colour Affects System\, and further trained to become a Colour Affects teacher. Earlier this year Maria completed the CPD accredited course ‘How To Do Semiotics In Seven Weeks’ which is a perfect fit to applied colour psychology. In her free time Maria is an artist where colour of course plays an important role in her work. \nhttps://www.linkedin.com/in/maria-boyle/ \nhttps://www.mariaboylecolour.com/ \n \nRegister for this session here
URL:https://theicg.co.uk/event/knowledge-share-applied-colour-psychology-for-brands-and-comms/
CATEGORIES:Knowledge Share
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240911T120000
DTEND;TZID=Europe/London:20240911T130000
DTSTAMP:20260423T191206
CREATED:20240805T074437Z
LAST-MODIFIED:20240819T094400Z
UID:37724-1726056000-1726059600@theicg.co.uk
SUMMARY:BOOK GROUP: Data Storytelling in Marketing
DESCRIPTION:Welcoming the author of this book\, Caroline Florence\, to lead a Book Group discussion about it.  \nUse data more effectively to develop compelling evidence-based stories that influence\, persuade and drive strategic decisions. \nMarketers are storytellers\, they write content\, marketing strategies and devise internal communications\, but unless these stories are evidence-based\, they won’t be believable or truly persuasive. \nUnderstanding how to use data to build and tell stories is an increasingly important part of the modern-day\nmarketers’ toolkit. Stories centered on robust evidence and credible data can withstand challenges\, provide meaning\, offer insight and engage audiences. \nThis book is designed to plug the data storytelling skills gap and enable marketing professionals to cut through the data overload\, join the data dots and create engaging narratives and content. \nRegardless of whether you’re a data expert\, data anxious or a data sceptic\, this book will give you the tools to help you to communicate more effectively with your customers and your stakeholders. \nWritten by expert trainer Caroline Florence\, this book outlines how to build robust and compelling data stories. \nDrawing on her client work with companies such as Toyota\, Lactalis\, News UK\, Mars Petcare and AXA\, plus contributions from experts across data\, insights\, marketing and customer experience\, this book provides a practical roadmap to increase your influence with data storytelling. \nAbout the author: \n \nCaroline Florence is a trainer and coach in data analysis\, insight generation and storytelling based near Cambridge\, UK. As founder of Insight Narrator\, she was included in the Twenty Women in Data and Tech in 2023. She was also listed in the ESOMAR Insight250 in 2021 as a global innovator in market research\, data-driven marketing and insights and speaks regularly at conferences around the world on the value of insight. \n  \nhttps://www.linkedin.com/in/carolineflorence/
URL:https://theicg.co.uk/event/book-group-data-storytelling-in-marketing/
CATEGORIES:ICG Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240918T110000
DTEND;TZID=Europe/London:20240918T120000
DTSTAMP:20260423T191206
CREATED:20240821T194156Z
LAST-MODIFIED:20240821T195326Z
UID:37749-1726657200-1726660800@theicg.co.uk
SUMMARY:WEBINAR: The impact of gambling in everyday life on children and young people
DESCRIPTION:Join Nicki Karet (Sherbert Research) and Hanna Chalmers (CultureStudio) as they talk about their interesting study for GambleAware. \nBack in 2023 Sherbert and CultureStudio were commissioned by GambleAware to explore the perception of gambling among Children and Young People and to look at how this is different from adult perceptions – looking at the ‘grey areas’ in gambling/gaming and the impact on their perception and attitudes towards gambling. It was a fascinating study with a report being published earlier this year… we will take you through the main headlines and discuss some of the most interesting findings. \nSo\, if you are interested in finding out what CYP know\, think and feel about gambling come along and join us! \nNicki Karet \n \nNicki is the Managing Director and founder of Sherbert Research\, an agency she established in 2003. With over 25 years of experience\, Nicki has spent her career focusing on understanding and engaging with children and young people and those within their worlds. Her work covers a wide range of topics from media\, sports\, and mental health to the effectiveness of ad campaigns and new product launches/development in both the UK and internationally. \nHanna Chalmers \n \nHanna is a cultural expert\, a skilled and instinctive strategic researcher with endless enthusiasm and curiosity to make sense of what is an increasingly complex world. At CultureStudio\, he combines both extensive commercial acumen with an enduring interest in culture and society. Hanna spent the first half of her working life at two of the world’s most powerful and influential cultural organisations\, BBC and Universal Music. After some time abroad she returned to London moving agency side working first as a global insight director at a media agency before joining Ipsos Mori as a senior director in media and tech. In 2020 she took all this experience and learning to bring together a unique offer – always thinking culture first to help organisations\, businesses\, brands and charities\, harness people understanding to do things better. \n  \n \nRegister your place here 
URL:https://theicg.co.uk/event/webinar-the-impact-of-gambling-in-everyday-life-on-children-and-young-people/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240924T100000
DTEND;TZID=Europe/London:20240924T103000
DTSTAMP:20260423T191206
CREATED:20220209T103000Z
LAST-MODIFIED:20240916T131043Z
UID:30267-1727172000-1727173800@theicg.co.uk
SUMMARY:ICG's Half-Hour Coffee And Connect
DESCRIPTION:A monthly half-hour get-together with fellow ICG members at the start of each month\, with a particular welcome to new members\, offering the opportunity to chat through anything you’d like to about the ICG\, about your work issues\, business matters etc. \n\n\n\n\n\n\n\nNo need to pre-register. Just login if you can make it. You never know who’ll be on…. \n\n\n\nLOGIN IS:Coffee And Connect https://zoom.us/j/99588121682 \n 
URL:https://theicg.co.uk/event/icgs-half-hour-coffee-and-connect-2-3/
CATEGORIES:ICG Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241001T160000
DTEND;TZID=Europe/London:20241001T164500
DTSTAMP:20260423T191206
CREATED:20240910T150257Z
LAST-MODIFIED:20241001T113518Z
UID:37785-1727798400-1727801100@theicg.co.uk
SUMMARY:Knowledge Share: Using Microsoft Teams Interpretation for Qualitative Research
DESCRIPTION:This Knowledge Share is generously sponsored by Yasna.ai\, a platform for conversational research through automated interviewing. \n \n  \nThe session will be led by ICG member Iris Griffiths\, Across Research. \n \nJoin us for a practical session on how to use the interpretation feature in Microsoft Teams during online qualitative research interviews and focus groups. This quick session is designed specifically for qualitative researchers and will cover how to set up and utilize the Teams integrated interpretation function. The session will cover best practices and tips for configuring language settings\, setting up the interpretation channel and managing interpreters during interviews and focus groups. \n Iris Griffiths \n \nIris Griffiths is a seasoned professional with a dual focus on international qualitative research and conference interpreting . As a conference interpreter\, Iris brings a wealth of experience in facilitating real-time communication across languages during industry events\, conferences\, business\, and diplomatic meetings.  Working in the combined fields of language and market research\, Iris leverages her linguistics skills by offering interpreting services tailored for the market research industry via the Across Lingo (www.acrosslingo.com) platform. \nCombining her expertise in qualitative research with her interpreting skills\, Iris Griffiths offers a unique value proposition\, enhancing cross-cultural communication and providing deep insights that drive strategic decision-making in the market research industry. \nJOIN THIS KNOWLEDGE SHARE HERE (NO NEED TO PRE REGISTER)
URL:https://theicg.co.uk/event/knowledge-share-using-microsoft-teams-interpretation-for-qualitative-research/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241002T130000
DTEND;TZID=Europe/London:20241002T133000
DTSTAMP:20260423T191206
CREATED:20240923T075545Z
LAST-MODIFIED:20240923T075545Z
UID:37829-1727874000-1727875800@theicg.co.uk
SUMMARY:Discover how Crowdsourced Shopper Insight could generate additional revenue
DESCRIPTION:This Lunch&Learn will be presented by ICG members Robin Shuker and Gwen Deloux. Field Agent \n \nWhat is Field Agent? \nField Agent delivers fast\, accurate retail information and shopper insights so brands and retailers can identify key growth opportunities. \nOur approach provides instant on-site visibility and feedback on the shoppers’ real experience which includes: – \n\nThe effectiveness of product stocking and display in-store (A1 tracking model)\nInsights into how Shoppers make purchasing decisions and why? (Photos and Videos)\nAssessment of product satisfaction\, complemented by online retailer reviews\n\nWhy should you attend this Lunch&Learn? \nShopper research can be costly and time consuming\, but it doesn’t have to be. \nDiscover how you could use the Field Agent mobile app and crowd of shoppers for your own in store research studies. Faster Cheaper Smarter. \nUnderstand how you could use this methodology and some relevant case studies. \nField Agent will also be offering up to 10 attendees a free pilot study (10 Shopper Visits) and training on how to use the system.\n Who’s the session for? \nAnyone wanting to know more about crowdsourced shopper research and interested in having access to the Field Agent platform and mobile app or partnering with the UK Team. \nRobin Shuker Managing Director \nAfter a career in advertising in the UK and Sydney\, Robin got into market research through online focus groups and communities\, then did some good old-fashioned face-to-face and set up the Field Agent® Business in the UK 2020. \nRobin is also a past Committee Member of the ICG. \nGwen Deloux (Director of Insight) \nGwen Deloux is a market researcher with over 20 years’ experience. After working client side for over 10 years with P&G\, Gwen started her own consultancy working with GSK\, P&G\, Philips\, Unilever\, Historic Royal Palaces\, Nestle among others. She has been partnering with Field Agent over 5 years and is now Director of Insight. \n \nwww.fieldagent.co.uk \n  \nRegister for this session here \n 
URL:https://theicg.co.uk/event/discover-how-crowdsourced-shopper-insight-could-generate-additional-revenue/
CATEGORIES:Lunch&Learn
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241003T110000
DTEND;TZID=Europe/London:20241003T120000
DTSTAMP:20260423T191206
CREATED:20240925T193638Z
LAST-MODIFIED:20240925T193753Z
UID:37850-1727953200-1727956800@theicg.co.uk
SUMMARY:Colour of Research and the Importance of Representation in Research
DESCRIPTION:This webinar is generously sponsored by Yonder Data Solutions who are a trusted fieldwork and data collection company offering numerous services such as UK/International online data collection\, advanced analytics\, CATI\, dashboards and visualisation\, AI technology and omnibus services \n \nCome and hear from Daniel Singham (Yonder Data Solutions) and ICG member Sonal Malkan\, about: \n\nWho and what Colour of Research (CORe) is\nHow CORe supports the industry and inclusive research.\n\nA bit about CORe \n \nCORe advocates for the inclusion of ethnic professionals in the market research industry. We aim to provide guidance and encouragement while forging meaningful connections to enable growth and development. \nDaniel Singham \n \nDaniel is the Commercial Director at Yonder Data Solutions\, on the steering committee for CORe\, and represents CORe on the MRS EDI Council. Daniel has been in the industry for 19 years and his specialism is in all things quant. \nSonal Malkan \n \nSonal is a qualitative researcher and behavioural science consultant with experience across private\, public and third sectors. She’s passionate about using research to make a difference to groups considered to be marginalised in society. \nFurther info \n\nCORe: https://www.colourofresearch.org/\nYDS: https://yonderdatasolutions.com/\nDaniel LinkedIn: https://www.linkedin.com/in/daniel-singham-2288346/\nTwitter: @DanielSingham\n\nRegister for this webinar here 
URL:https://theicg.co.uk/event/colour-of-research-and-the-importance-of-representation-in-research/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241023T130000
DTEND;TZID=Europe/London:20241023T133000
DTSTAMP:20260423T191206
CREATED:20241008T100300Z
LAST-MODIFIED:20241008T101054Z
UID:37891-1729688400-1729690200@theicg.co.uk
SUMMARY:How to analyse tens of thousands of open ends and get quant insights from raw data fast!
DESCRIPTION:Join Ange Taylor\, AddMaple (and also ICG member) who will show you how to save hours in analysis and how to spot relationships in your data that go beyond guess work\, allowing you more strategic time to craft your insight stories! \nICG members Dan Young and Barbara Du Perron already use AddMaple – why don’t you join them? \nMore specifically\, Ange will cover: \n\nText analysis using AI with themes quantified that you can segment and test for significance across the dataset\nHow to get a quick read of survey data without data wrangling (empty cells\, multi-select – all the apply questions\, etc)\nHow to pivot\, cross tab and filter to go deeper with ease.\n\nAddMaple \nAddMaple is a quant and qual data analysis tool that uses a sophisticated stats engine to turn raw data into table and graph summaries with AI for analyzing open ends into themes\, segments\, sentiment\, intent and more.  \nAnge Taylor \n \nAnge has worked across industries\, from fintech to GDS until she took the leap to build the data tool she always wanted! She’ll be speaking at IIEX AI about how AddMaple brought together 12 state-of-the-art sentiment models so you can compare their output on the same text\, in one go. She lives in Slovenia with her family\, and can be found hiking the Julian Alps regularly! Joking. She’s building an early stage bootstrapped startup and can simply be found\, founding 🙂  \nWebsite: https://addmaple.com/ \nLinkedIn: https://www.linkedin.com/in/angemaple \nYouTube: https://www.youtube.com/@addmaple \nhttps://theicg.co.uk/member/angeaddmaple-com/ \nRegister for this session here 
URL:https://theicg.co.uk/event/how-to-analyse-tens-of-thousands-of-open-ends-and-get-quant-insights-from-raw-data-fast/
CATEGORIES:Lunch&Learn
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241031T110000
DTEND;TZID=Europe/London:20241031T120000
DTSTAMP:20260423T191206
CREATED:20241001T111215Z
LAST-MODIFIED:20241030T135443Z
UID:37866-1730372400-1730376000@theicg.co.uk
SUMMARY:Taking it apart\, putting it back together: A brief introduction to semiotics and cultural research
DESCRIPTION:This webinar has been generously sponsored by Indeemo \n  \n  \nThe webinar will introduce and expand on semiotic analysis and cultural research techniques\, and how they’re used in commercial research contexts – drawing on Canopy’s recent look at some of the changing cultural meanings of ownership in UK and US markets to illustrate what these methods look like in practice. \nWhy should you attend? \nYou’ll gain a clear introductory grounding in what semiotic analysis and cultural research look like in practice\, why they’re valuable for clients… and how you can incorporate them into your own research projects. \nNatalie Edwards  \n \nNat Edwards is the co-founder and Managing Director of semiotics and cultural research consultancy Canopy Insight\, where she works with clients to develop culturally meaningful and commercially viable product designs\, innovations\, market strategies and communications. She has a PhD in media\, politics and cultural studies\, and an enduring interest in the construction and evolution of meaning in cultures. She is also an ICG member. \nLINKED – https://www.linkedin.com/in/natalie-edwards-106a8337/ \nWEBSITE – https://canopyinsight.com/ \nRegister for this webinar here
URL:https://theicg.co.uk/event/taking-it-apart-putting-it-back-together-a-brief-introduction-to-semiotics-and-cultural-research/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241106T130000
DTEND;TZID=Europe/London:20241106T133000
DTSTAMP:20260423T191206
CREATED:20240918T102916Z
LAST-MODIFIED:20241001T103836Z
UID:37805-1730898000-1730899800@theicg.co.uk
SUMMARY:Yasna.ai: Let AI Handle the Routine\, So You Can Focus on Growth
DESCRIPTION:Freelance researchers\, consultants\, and small agencies are often limited in scaling their businesses due to the capacity of their workforces. \nAI tools like Yasna.ai open up new opportunities for solo researchers and small teams by automating the research interviewing process without compromising on quality. \nIn the upcoming Lunch & Learn session\, you’ll discover how to use an AI conversational agent to handle more projects\, expand into new markets\, and win clients — all without exceeding your working hours. \nYasna.ai \nYasna.ai is a platform for conversational research through automated interviewing. The AI moderator engages in one-on-one text chats with real respondents and then transforms the transcripts into meaningful summaries. \nTanya Berlina Client Success Director at Yasna.ai  \n \nWith more than 15 years in qualitative research\, both offline and online\, Tanya has conducted hundreds (or thousands\, who counts?) of IDIs\, FGs\, and communities. She has carried out ethnographies and multicultural studies with much enthusiasm and is an early adopter of AI technology in market research. \nWebsite: https://yasna.ai/solution/for-research \nLinkedIn: https://www.linkedin.com/company/yasna-ai/  \nEmail: ask@yasna.ai  \nRegister for this session here\nYasna – AI-powered Conversational Agent – The ICG
URL:https://theicg.co.uk/event/lunchlearn-with-yasna-ai/
LOCATION:https://zoom.us/j/91823795409
CATEGORIES:Lunch&Learn
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241119T160000
DTEND;TZID=Europe/London:20241119T164500
DTSTAMP:20260423T191206
CREATED:20240917T092849Z
LAST-MODIFIED:20241007T162250Z
UID:37797-1732032000-1732034700@theicg.co.uk
SUMMARY:What about Cannabis? A deep dive into feelings and opinions of consumers from Netherlands\, Spain and Thailand. A comparison of three very distinct cannabis markets
DESCRIPTION:This Knowledge Share has been generously sponsored by Research Clever\, a Field and tab agency helping with consumer and B2B target audiences in 130 markets. Our values focus on respondent quality\, agile communication\, one point of contact on each project\, project management expertise and commitment to our proposals backed by our guarantees. \n \n  \nIn the past decade cannabis has emerged from being considered a narcotic into the mainstream with applications from skin cream to food & beverages\, vaping products and even medical cannabis for pets. Its growth has been exponential\, and the global legal cannabis market is projected to reach from US$58[1] to US$82 billion[2] in the next 3 to 4 years. This exponential growth brings with it opportunities for market researchers and strategists\, with consultancies specifically focused on cannabis and many major brands exploring new market opportunities. \nThis study is a truly intercultural exploration of the cultural differences between three countries: Netherlands\, Spain and Thailand\, with deep dives on how consumers get informed about cannabis rules and regulations\, and their knowledge\, feelings and opinions about cannabis. The differing phases of cannabis adoption in the three markets\, with very distinct policies\, rules and regulations\, offers three different perspectives on the current state of consumer attitudes towards cannabis and its regulation. \nThe study consists of store observations\, interviews and a short quantitative validation for all three markets. Also\, in addition to the focus on the three countries\, desk research will cover the global market as well the opportunities being created for market research professionals across the globe. \n[1] BDSA\, June 2024 https://bdsa.com/press-release/bdsa-forecasts-global-legal-cannabis-sales-to-hit-58-billion-in-2028/ \n2 Markets and Markets February 2024 https://www.marketsandmarkets.com/Market-Reports/cannabis-market-201768301.html\, \n++++++++++++ \nAbout the research team: \n \nHenrique Savelsberg (https://theicg.co.uk/member/henrique-savelsberg/)  is Dutch native with close to 25 years experience in developing/managing international market research studies\, recently also more UX research studies. Henrique moderates mainly in Dutch and English language\, provides qualitative and strategic market research  across the globe with particular focus on Europe and (SE) Asia. Henrique offers B2B and B2C research with sector experience specifically in air travel/tourism\, F&B/Foodservice\, FMCG\, technology\, financial services and Industrial/B2B strategic market research. His local Thai research partner conducted the Thai interviews for this study. \n  \n \nOriginally from the US\, Brian Loeb (https://theicg.co.uk/member/brian-loeb/)  has lived in Spain for nearly 25 years and is bilingual in Spanish and English. He has over 25 years of experience in Strategy\, Marketing and Market Research\, and conducts both qualitative and quantitative market and UX research on a freelance basis across the English and Spanish-speaking worlds\, with a particular focus on CPG (FMCG)\, Tech and Telco\, and Financial Services. \n  \n  \n  \nLog in here to join the session (no need to pre register)\n 
URL:https://theicg.co.uk/event/what-about-cannabis-a-deep-dive-into-feelings-and-opinions-of-consumers-from-netherlands-spain-and-thailand-a-comparison-of-three-very-distinct-cannabis-markets/
CATEGORIES:Knowledge Share
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241120T130000
DTEND;TZID=Europe/London:20241120T133000
DTSTAMP:20260423T191206
CREATED:20241002T110812Z
LAST-MODIFIED:20241119T161016Z
UID:37873-1732107600-1732109400@theicg.co.uk
SUMMARY:Introducing Benori: An easy and cost-effective way of accessing targeted data and insights to enable strategic decisions
DESCRIPTION:We will present Benori’s bespoke research solutions\, capabilities (desk research\, primary research and data modelling) and examples of how we support our clients in their projects. Particularly\, we’d like to talk about how we work with advisory firms and independent consultants\, providing them targeted data and insights to enable strategic decisions. We will also cover our flexible engagement models tailored to different client needs. \nWhy you should attend? \nThe session will showcase how Benori can act as an on-demand extension of your team\, offering both the expertise and additional capacity you need in a flexible\, cost-effective manner. \nBenori’s services span a broad spectrum\, including desk research\, quantitative research\, developing data assets (e.g.  compiling and tracking poduct or pricing data) and building data visualizations (such as Power BI dashboards\, infographics) across multiple industries. \nThey’ve already collaborated with several ICG members on various strategic projects\, including market sizing\, competitor benchmarking\, and customer segmentation. This session will be a great opportunity to explore how their capabilities can complement and enhance your own work. \nBenori has grown to a team of 125+ research professionals\, having successfully delivered 700+ projects to 150+ clients spread globally. We’ve also worked with several ICG members (Liz Montgomery\, Teresa Hadfield\, Henrique Savelsberg\, Heather Macleod\, Riaz Marzban to name a few) on a range of different projects. \nSpeakers \nAshish Gupta (Founder and CEO) \n \nAshish is a visionary in the field of global knowledge services\, he is credited with coining the term “Knowledge Process Outsourcing.” In his previous role\, he co-founded Evalueserve and served as COO and Global Business Unit Head of Financial Services. In addition\, Ashish is the Founder and Trustee of Ashoka University and Plaksha University. \nSuchi Gupta (Director\, UK) \n \nSuchi brings over 15 years of expertise in strategy\, business research\, and analytics. She is known for her strength in building client relationships and solving complex challenges. Throughout her career\, she has led global cross-functional teams\, consistently delivering tailored solutions across diverse industries. \nAbout Benori \nBenori\, is a bespoke research and analytics firm that provides actionable and cost-effective insights to clients across different industries. We have a global footprint with respect to client base and research coverage with multilingual capabilities. We work extensively with consulting firms – large ones as well as boutique firms and independent consultants. \nWe have a well-rounded research methodology comprising: \n\nDesk research including public sources and paid databases\n\n\nPrimary research including qualitative interviews\, FGDs and B2B surveys\n\n\nData Modelling covering market sizing models and financial analysis\n\n  \nKey areas where we can support: \n\nMarket Assessment including market size\, growth forecast\, emerging and disruptive trends\n\n\nCompetitive Landscape to benchmark companies on their size\, offerings\, financial and operational performance\, geographic coverage and other parameters\n\n\nData Management and Design Solutions including data visualisation\, dashboard development and design creatives\n\n\nSustainability-related Initiatives involving decarbonisation strategies\, waste management and circular business models\n\n\nProduct Tracking including monitoring new product launches by competitors\, claims analysis\, trends analysis and regulatory tracking\n\n\nRegister for this Lunch&Learn here \n  \n \nBenori – Bespoke Research Solutions \n \n \nRethinking Sustainable Packaging in FMCG
URL:https://theicg.co.uk/event/introducing-benori-bespoke-research-solutions/
CATEGORIES:Lunch&Learn
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241128T110000
DTEND;TZID=Europe/London:20241128T120000
DTSTAMP:20260423T191206
CREATED:20241029T090038Z
LAST-MODIFIED:20241113T130123Z
UID:37926-1732791600-1732795200@theicg.co.uk
SUMMARY:Default Mode Network – the brain’s house of habit – what every researcher ought to know
DESCRIPTION:This webinar has been generously sponsored by Norstat \n \n  \nWhilst we’ve all been having our head turned by the latest in AI\, we should be paying attention to neuroscience too. \nKath Rhodes from Qual Street will take you through her understanding of the ‘DMN’ and make the case that knowing about the DMN is foundational qualitative insight.  You’ll learn what the DMN is\, and how it’s important to our qualitative understanding of ‘what’s going on’. \nBonus offer – it’s pretty useful to know/ recognise the DMN in ‘real life’ too… \nKath Rhodes \n \nKath describes herself as a qualitative enthusiast and runs Qual Street.  She loves to dip her toe into the latest learnings on neuroscience\, psychology and social science – using them to evolve and improve qualitative methods and approaches. \nhttps://www.linkedin.com/in/qualstreet/ \nwww.qual-street.co.uk \nRegister for this webinar here 
URL:https://theicg.co.uk/event/default-mode-network-the-brains-house-of-habit-what-every-researcher-ought-to-know/
CATEGORIES:ICG Webinar
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