BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//The ICG - ECPv6.3.3.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:The ICG
X-ORIGINAL-URL:https://theicg.co.uk
X-WR-CALDESC:Events for The ICG
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20240331T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20241027T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20251026T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240806T160000
DTEND;TZID=Europe/London:20240806T164500
DTSTAMP:20260419T020341
CREATED:20240801T124123Z
LAST-MODIFIED:20240801T152546Z
UID:37711-1722960000-1722962700@theicg.co.uk
SUMMARY:Knowledge Share: Roundtable Discussion about AI and Qual
DESCRIPTION:This Knowledge Share has been generously sponsored by Qualzy\, known for their Researcher First AI that thoughtfully supports researchers without replacing the human touch. \n \nFollowing on from our members’ e-group discussion\, we’d like to invite all ICG members to a roundtable discussion about your experiences\,  hopes\, fears\, frustrations and knowledge gaps when using AI in your qual work. \nCome and hear others’ experiences and learn from each other. \nNO NEED TO PRE-REGISTER – LOGIN IS\nhttps://zoom.us/j/96355976193
URL:https://theicg.co.uk/event/knowledge-share-roundtable-discussion-about-ai-and-qual/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/07/Knowledge-Share-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240903T160000
DTEND;TZID=Europe/London:20240903T164500
DTSTAMP:20260419T020341
CREATED:20240729T091636Z
LAST-MODIFIED:20240729T091745Z
UID:37697-1725379200-1725381900@theicg.co.uk
SUMMARY:Knowledge Share: Applied Colour Psychology for Brands and Comms
DESCRIPTION:This Knowledge Share has been sponsored by Perspective Research Services who specialise in data collection solutions involving qualitative\, F2F\, CATI and online approaches – domestically in the UK and Internationally – consumers and B2B. Please feel free to contact Jade On \, Commercial Director for any questions or RFQs \n \n  \nColour is a key element of brand and personal communication. In this session Maria will introduce applied colour psychology and look at how the universal psychology of colours and colour harmony from the Colour Affects System is used to identify the best colours and combination to communicate a personality. The colour palette can then be applied across all elements of the communications mix to give a clear message in keeping with the brand personality. This system can also identify what is off in a colour scheme and suggest improvements. \nMaria Boyle \n \nMaria first started working in advertising agencies and media independents as a media planner working in UK and Asia while based in Hong Kong and Kuala Lumpur. In 2001 she moved into qualitative research and became a freelance consultant in 2007. Also in 2007 Maria studied and graduated in the Colour Affects System\, and further trained to become a Colour Affects teacher. Earlier this year Maria completed the CPD accredited course ‘How To Do Semiotics In Seven Weeks’ which is a perfect fit to applied colour psychology. In her free time Maria is an artist where colour of course plays an important role in her work. \nhttps://www.linkedin.com/in/maria-boyle/ \nhttps://www.mariaboylecolour.com/ \n \nRegister for this session here
URL:https://theicg.co.uk/event/knowledge-share-applied-colour-psychology-for-brands-and-comms/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/07/Knowledge-Share-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240911T120000
DTEND;TZID=Europe/London:20240911T130000
DTSTAMP:20260419T020341
CREATED:20240805T074437Z
LAST-MODIFIED:20240819T094400Z
UID:37724-1726056000-1726059600@theicg.co.uk
SUMMARY:BOOK GROUP: Data Storytelling in Marketing
DESCRIPTION:Welcoming the author of this book\, Caroline Florence\, to lead a Book Group discussion about it.  \nUse data more effectively to develop compelling evidence-based stories that influence\, persuade and drive strategic decisions. \nMarketers are storytellers\, they write content\, marketing strategies and devise internal communications\, but unless these stories are evidence-based\, they won’t be believable or truly persuasive. \nUnderstanding how to use data to build and tell stories is an increasingly important part of the modern-day\nmarketers’ toolkit. Stories centered on robust evidence and credible data can withstand challenges\, provide meaning\, offer insight and engage audiences. \nThis book is designed to plug the data storytelling skills gap and enable marketing professionals to cut through the data overload\, join the data dots and create engaging narratives and content. \nRegardless of whether you’re a data expert\, data anxious or a data sceptic\, this book will give you the tools to help you to communicate more effectively with your customers and your stakeholders. \nWritten by expert trainer Caroline Florence\, this book outlines how to build robust and compelling data stories. \nDrawing on her client work with companies such as Toyota\, Lactalis\, News UK\, Mars Petcare and AXA\, plus contributions from experts across data\, insights\, marketing and customer experience\, this book provides a practical roadmap to increase your influence with data storytelling. \nAbout the author: \n \nCaroline Florence is a trainer and coach in data analysis\, insight generation and storytelling based near Cambridge\, UK. As founder of Insight Narrator\, she was included in the Twenty Women in Data and Tech in 2023. She was also listed in the ESOMAR Insight250 in 2021 as a global innovator in market research\, data-driven marketing and insights and speaks regularly at conferences around the world on the value of insight. \n  \nhttps://www.linkedin.com/in/carolineflorence/
URL:https://theicg.co.uk/event/book-group-data-storytelling-in-marketing/
CATEGORIES:ICG Event
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/08/HP-Business-knowledge-169993375.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240918T110000
DTEND;TZID=Europe/London:20240918T120000
DTSTAMP:20260419T020341
CREATED:20240821T194156Z
LAST-MODIFIED:20240821T195326Z
UID:37749-1726657200-1726660800@theicg.co.uk
SUMMARY:WEBINAR: The impact of gambling in everyday life on children and young people
DESCRIPTION:Join Nicki Karet (Sherbert Research) and Hanna Chalmers (CultureStudio) as they talk about their interesting study for GambleAware. \nBack in 2023 Sherbert and CultureStudio were commissioned by GambleAware to explore the perception of gambling among Children and Young People and to look at how this is different from adult perceptions – looking at the ‘grey areas’ in gambling/gaming and the impact on their perception and attitudes towards gambling. It was a fascinating study with a report being published earlier this year… we will take you through the main headlines and discuss some of the most interesting findings. \nSo\, if you are interested in finding out what CYP know\, think and feel about gambling come along and join us! \nNicki Karet \n \nNicki is the Managing Director and founder of Sherbert Research\, an agency she established in 2003. With over 25 years of experience\, Nicki has spent her career focusing on understanding and engaging with children and young people and those within their worlds. Her work covers a wide range of topics from media\, sports\, and mental health to the effectiveness of ad campaigns and new product launches/development in both the UK and internationally. \nHanna Chalmers \n \nHanna is a cultural expert\, a skilled and instinctive strategic researcher with endless enthusiasm and curiosity to make sense of what is an increasingly complex world. At CultureStudio\, he combines both extensive commercial acumen with an enduring interest in culture and society. Hanna spent the first half of her working life at two of the world’s most powerful and influential cultural organisations\, BBC and Universal Music. After some time abroad she returned to London moving agency side working first as a global insight director at a media agency before joining Ipsos Mori as a senior director in media and tech. In 2020 she took all this experience and learning to bring together a unique offer – always thinking culture first to help organisations\, businesses\, brands and charities\, harness people understanding to do things better. \n  \n \nRegister your place here 
URL:https://theicg.co.uk/event/webinar-the-impact-of-gambling-in-everyday-life-on-children-and-young-people/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/08/Webinar-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240924T100000
DTEND;TZID=Europe/London:20240924T103000
DTSTAMP:20260419T020342
CREATED:20220209T103000Z
LAST-MODIFIED:20240916T131043Z
UID:30267-1727172000-1727173800@theicg.co.uk
SUMMARY:ICG's Half-Hour Coffee And Connect
DESCRIPTION:A monthly half-hour get-together with fellow ICG members at the start of each month\, with a particular welcome to new members\, offering the opportunity to chat through anything you’d like to about the ICG\, about your work issues\, business matters etc. \n\n\n\n\n\n\n\nNo need to pre-register. Just login if you can make it. You never know who’ll be on…. \n\n\n\nLOGIN IS:Coffee And Connect https://zoom.us/j/99588121682 \n 
URL:https://theicg.co.uk/event/icgs-half-hour-coffee-and-connect-2-3/
CATEGORIES:ICG Event
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/HP-Join-our-community-504333530.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241001T160000
DTEND;TZID=Europe/London:20241001T164500
DTSTAMP:20260419T020342
CREATED:20240910T150257Z
LAST-MODIFIED:20241001T113518Z
UID:37785-1727798400-1727801100@theicg.co.uk
SUMMARY:Knowledge Share: Using Microsoft Teams Interpretation for Qualitative Research
DESCRIPTION:This Knowledge Share is generously sponsored by Yasna.ai\, a platform for conversational research through automated interviewing. \n \n  \nThe session will be led by ICG member Iris Griffiths\, Across Research. \n \nJoin us for a practical session on how to use the interpretation feature in Microsoft Teams during online qualitative research interviews and focus groups. This quick session is designed specifically for qualitative researchers and will cover how to set up and utilize the Teams integrated interpretation function. The session will cover best practices and tips for configuring language settings\, setting up the interpretation channel and managing interpreters during interviews and focus groups. \n Iris Griffiths \n \nIris Griffiths is a seasoned professional with a dual focus on international qualitative research and conference interpreting . As a conference interpreter\, Iris brings a wealth of experience in facilitating real-time communication across languages during industry events\, conferences\, business\, and diplomatic meetings.  Working in the combined fields of language and market research\, Iris leverages her linguistics skills by offering interpreting services tailored for the market research industry via the Across Lingo (www.acrosslingo.com) platform. \nCombining her expertise in qualitative research with her interpreting skills\, Iris Griffiths offers a unique value proposition\, enhancing cross-cultural communication and providing deep insights that drive strategic decision-making in the market research industry. \nJOIN THIS KNOWLEDGE SHARE HERE (NO NEED TO PRE REGISTER)
URL:https://theicg.co.uk/event/knowledge-share-using-microsoft-teams-interpretation-for-qualitative-research/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/07/Knowledge-Share-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241002T130000
DTEND;TZID=Europe/London:20241002T133000
DTSTAMP:20260419T020342
CREATED:20240923T075545Z
LAST-MODIFIED:20240923T075545Z
UID:37829-1727874000-1727875800@theicg.co.uk
SUMMARY:Discover how Crowdsourced Shopper Insight could generate additional revenue
DESCRIPTION:This Lunch&Learn will be presented by ICG members Robin Shuker and Gwen Deloux. Field Agent \n \nWhat is Field Agent? \nField Agent delivers fast\, accurate retail information and shopper insights so brands and retailers can identify key growth opportunities. \nOur approach provides instant on-site visibility and feedback on the shoppers’ real experience which includes: – \n\nThe effectiveness of product stocking and display in-store (A1 tracking model)\nInsights into how Shoppers make purchasing decisions and why? (Photos and Videos)\nAssessment of product satisfaction\, complemented by online retailer reviews\n\nWhy should you attend this Lunch&Learn? \nShopper research can be costly and time consuming\, but it doesn’t have to be. \nDiscover how you could use the Field Agent mobile app and crowd of shoppers for your own in store research studies. Faster Cheaper Smarter. \nUnderstand how you could use this methodology and some relevant case studies. \nField Agent will also be offering up to 10 attendees a free pilot study (10 Shopper Visits) and training on how to use the system.\n Who’s the session for? \nAnyone wanting to know more about crowdsourced shopper research and interested in having access to the Field Agent platform and mobile app or partnering with the UK Team. \nRobin Shuker Managing Director \nAfter a career in advertising in the UK and Sydney\, Robin got into market research through online focus groups and communities\, then did some good old-fashioned face-to-face and set up the Field Agent® Business in the UK 2020. \nRobin is also a past Committee Member of the ICG. \nGwen Deloux (Director of Insight) \nGwen Deloux is a market researcher with over 20 years’ experience. After working client side for over 10 years with P&G\, Gwen started her own consultancy working with GSK\, P&G\, Philips\, Unilever\, Historic Royal Palaces\, Nestle among others. She has been partnering with Field Agent over 5 years and is now Director of Insight. \n \nwww.fieldagent.co.uk \n  \nRegister for this session here \n 
URL:https://theicg.co.uk/event/discover-how-crowdsourced-shopper-insight-could-generate-additional-revenue/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241003T110000
DTEND;TZID=Europe/London:20241003T120000
DTSTAMP:20260419T020342
CREATED:20240925T193638Z
LAST-MODIFIED:20240925T193753Z
UID:37850-1727953200-1727956800@theicg.co.uk
SUMMARY:Colour of Research and the Importance of Representation in Research
DESCRIPTION:This webinar is generously sponsored by Yonder Data Solutions who are a trusted fieldwork and data collection company offering numerous services such as UK/International online data collection\, advanced analytics\, CATI\, dashboards and visualisation\, AI technology and omnibus services \n \nCome and hear from Daniel Singham (Yonder Data Solutions) and ICG member Sonal Malkan\, about: \n\nWho and what Colour of Research (CORe) is\nHow CORe supports the industry and inclusive research.\n\nA bit about CORe \n \nCORe advocates for the inclusion of ethnic professionals in the market research industry. We aim to provide guidance and encouragement while forging meaningful connections to enable growth and development. \nDaniel Singham \n \nDaniel is the Commercial Director at Yonder Data Solutions\, on the steering committee for CORe\, and represents CORe on the MRS EDI Council. Daniel has been in the industry for 19 years and his specialism is in all things quant. \nSonal Malkan \n \nSonal is a qualitative researcher and behavioural science consultant with experience across private\, public and third sectors. She’s passionate about using research to make a difference to groups considered to be marginalised in society. \nFurther info \n\nCORe: https://www.colourofresearch.org/\nYDS: https://yonderdatasolutions.com/\nDaniel LinkedIn: https://www.linkedin.com/in/daniel-singham-2288346/\nTwitter: @DanielSingham\n\nRegister for this webinar here 
URL:https://theicg.co.uk/event/colour-of-research-and-the-importance-of-representation-in-research/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/08/Webinar-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241023T130000
DTEND;TZID=Europe/London:20241023T133000
DTSTAMP:20260419T020342
CREATED:20241008T100300Z
LAST-MODIFIED:20241008T101054Z
UID:37891-1729688400-1729690200@theicg.co.uk
SUMMARY:How to analyse tens of thousands of open ends and get quant insights from raw data fast!
DESCRIPTION:Join Ange Taylor\, AddMaple (and also ICG member) who will show you how to save hours in analysis and how to spot relationships in your data that go beyond guess work\, allowing you more strategic time to craft your insight stories! \nICG members Dan Young and Barbara Du Perron already use AddMaple – why don’t you join them? \nMore specifically\, Ange will cover: \n\nText analysis using AI with themes quantified that you can segment and test for significance across the dataset\nHow to get a quick read of survey data without data wrangling (empty cells\, multi-select – all the apply questions\, etc)\nHow to pivot\, cross tab and filter to go deeper with ease.\n\nAddMaple \nAddMaple is a quant and qual data analysis tool that uses a sophisticated stats engine to turn raw data into table and graph summaries with AI for analyzing open ends into themes\, segments\, sentiment\, intent and more.  \nAnge Taylor \n \nAnge has worked across industries\, from fintech to GDS until she took the leap to build the data tool she always wanted! She’ll be speaking at IIEX AI about how AddMaple brought together 12 state-of-the-art sentiment models so you can compare their output on the same text\, in one go. She lives in Slovenia with her family\, and can be found hiking the Julian Alps regularly! Joking. She’s building an early stage bootstrapped startup and can simply be found\, founding 🙂  \nWebsite: https://addmaple.com/ \nLinkedIn: https://www.linkedin.com/in/angemaple \nYouTube: https://www.youtube.com/@addmaple \nhttps://theicg.co.uk/member/angeaddmaple-com/ \nRegister for this session here 
URL:https://theicg.co.uk/event/how-to-analyse-tens-of-thousands-of-open-ends-and-get-quant-insights-from-raw-data-fast/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241031T110000
DTEND;TZID=Europe/London:20241031T120000
DTSTAMP:20260419T020342
CREATED:20241001T111215Z
LAST-MODIFIED:20241030T135443Z
UID:37866-1730372400-1730376000@theicg.co.uk
SUMMARY:Taking it apart\, putting it back together: A brief introduction to semiotics and cultural research
DESCRIPTION:This webinar has been generously sponsored by Indeemo \n  \n  \nThe webinar will introduce and expand on semiotic analysis and cultural research techniques\, and how they’re used in commercial research contexts – drawing on Canopy’s recent look at some of the changing cultural meanings of ownership in UK and US markets to illustrate what these methods look like in practice. \nWhy should you attend? \nYou’ll gain a clear introductory grounding in what semiotic analysis and cultural research look like in practice\, why they’re valuable for clients… and how you can incorporate them into your own research projects. \nNatalie Edwards  \n \nNat Edwards is the co-founder and Managing Director of semiotics and cultural research consultancy Canopy Insight\, where she works with clients to develop culturally meaningful and commercially viable product designs\, innovations\, market strategies and communications. She has a PhD in media\, politics and cultural studies\, and an enduring interest in the construction and evolution of meaning in cultures. She is also an ICG member. \nLINKED – https://www.linkedin.com/in/natalie-edwards-106a8337/ \nWEBSITE – https://canopyinsight.com/ \nRegister for this webinar here
URL:https://theicg.co.uk/event/taking-it-apart-putting-it-back-together-a-brief-introduction-to-semiotics-and-cultural-research/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/08/Webinar-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241106T130000
DTEND;TZID=Europe/London:20241106T133000
DTSTAMP:20260419T020342
CREATED:20240918T102916Z
LAST-MODIFIED:20241001T103836Z
UID:37805-1730898000-1730899800@theicg.co.uk
SUMMARY:Yasna.ai: Let AI Handle the Routine\, So You Can Focus on Growth
DESCRIPTION:Freelance researchers\, consultants\, and small agencies are often limited in scaling their businesses due to the capacity of their workforces. \nAI tools like Yasna.ai open up new opportunities for solo researchers and small teams by automating the research interviewing process without compromising on quality. \nIn the upcoming Lunch & Learn session\, you’ll discover how to use an AI conversational agent to handle more projects\, expand into new markets\, and win clients — all without exceeding your working hours. \nYasna.ai \nYasna.ai is a platform for conversational research through automated interviewing. The AI moderator engages in one-on-one text chats with real respondents and then transforms the transcripts into meaningful summaries. \nTanya Berlina Client Success Director at Yasna.ai  \n \nWith more than 15 years in qualitative research\, both offline and online\, Tanya has conducted hundreds (or thousands\, who counts?) of IDIs\, FGs\, and communities. She has carried out ethnographies and multicultural studies with much enthusiasm and is an early adopter of AI technology in market research. \nWebsite: https://yasna.ai/solution/for-research \nLinkedIn: https://www.linkedin.com/company/yasna-ai/  \nEmail: ask@yasna.ai  \nRegister for this session here\nYasna – AI-powered Conversational Agent – The ICG
URL:https://theicg.co.uk/event/lunchlearn-with-yasna-ai/
LOCATION:https://zoom.us/j/91823795409
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241119T160000
DTEND;TZID=Europe/London:20241119T164500
DTSTAMP:20260419T020342
CREATED:20240917T092849Z
LAST-MODIFIED:20241007T162250Z
UID:37797-1732032000-1732034700@theicg.co.uk
SUMMARY:What about Cannabis? A deep dive into feelings and opinions of consumers from Netherlands\, Spain and Thailand. A comparison of three very distinct cannabis markets
DESCRIPTION:This Knowledge Share has been generously sponsored by Research Clever\, a Field and tab agency helping with consumer and B2B target audiences in 130 markets. Our values focus on respondent quality\, agile communication\, one point of contact on each project\, project management expertise and commitment to our proposals backed by our guarantees. \n \n  \nIn the past decade cannabis has emerged from being considered a narcotic into the mainstream with applications from skin cream to food & beverages\, vaping products and even medical cannabis for pets. Its growth has been exponential\, and the global legal cannabis market is projected to reach from US$58[1] to US$82 billion[2] in the next 3 to 4 years. This exponential growth brings with it opportunities for market researchers and strategists\, with consultancies specifically focused on cannabis and many major brands exploring new market opportunities. \nThis study is a truly intercultural exploration of the cultural differences between three countries: Netherlands\, Spain and Thailand\, with deep dives on how consumers get informed about cannabis rules and regulations\, and their knowledge\, feelings and opinions about cannabis. The differing phases of cannabis adoption in the three markets\, with very distinct policies\, rules and regulations\, offers three different perspectives on the current state of consumer attitudes towards cannabis and its regulation. \nThe study consists of store observations\, interviews and a short quantitative validation for all three markets. Also\, in addition to the focus on the three countries\, desk research will cover the global market as well the opportunities being created for market research professionals across the globe. \n[1] BDSA\, June 2024 https://bdsa.com/press-release/bdsa-forecasts-global-legal-cannabis-sales-to-hit-58-billion-in-2028/ \n2 Markets and Markets February 2024 https://www.marketsandmarkets.com/Market-Reports/cannabis-market-201768301.html\, \n++++++++++++ \nAbout the research team: \n \nHenrique Savelsberg (https://theicg.co.uk/member/henrique-savelsberg/)  is Dutch native with close to 25 years experience in developing/managing international market research studies\, recently also more UX research studies. Henrique moderates mainly in Dutch and English language\, provides qualitative and strategic market research  across the globe with particular focus on Europe and (SE) Asia. Henrique offers B2B and B2C research with sector experience specifically in air travel/tourism\, F&B/Foodservice\, FMCG\, technology\, financial services and Industrial/B2B strategic market research. His local Thai research partner conducted the Thai interviews for this study. \n  \n \nOriginally from the US\, Brian Loeb (https://theicg.co.uk/member/brian-loeb/)  has lived in Spain for nearly 25 years and is bilingual in Spanish and English. He has over 25 years of experience in Strategy\, Marketing and Market Research\, and conducts both qualitative and quantitative market and UX research on a freelance basis across the English and Spanish-speaking worlds\, with a particular focus on CPG (FMCG)\, Tech and Telco\, and Financial Services. \n  \n  \n  \nLog in here to join the session (no need to pre register)\n 
URL:https://theicg.co.uk/event/what-about-cannabis-a-deep-dive-into-feelings-and-opinions-of-consumers-from-netherlands-spain-and-thailand-a-comparison-of-three-very-distinct-cannabis-markets/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/07/Knowledge-Share-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241120T130000
DTEND;TZID=Europe/London:20241120T133000
DTSTAMP:20260419T020342
CREATED:20241002T110812Z
LAST-MODIFIED:20241119T161016Z
UID:37873-1732107600-1732109400@theicg.co.uk
SUMMARY:Introducing Benori: An easy and cost-effective way of accessing targeted data and insights to enable strategic decisions
DESCRIPTION:We will present Benori’s bespoke research solutions\, capabilities (desk research\, primary research and data modelling) and examples of how we support our clients in their projects. Particularly\, we’d like to talk about how we work with advisory firms and independent consultants\, providing them targeted data and insights to enable strategic decisions. We will also cover our flexible engagement models tailored to different client needs. \nWhy you should attend? \nThe session will showcase how Benori can act as an on-demand extension of your team\, offering both the expertise and additional capacity you need in a flexible\, cost-effective manner. \nBenori’s services span a broad spectrum\, including desk research\, quantitative research\, developing data assets (e.g.  compiling and tracking poduct or pricing data) and building data visualizations (such as Power BI dashboards\, infographics) across multiple industries. \nThey’ve already collaborated with several ICG members on various strategic projects\, including market sizing\, competitor benchmarking\, and customer segmentation. This session will be a great opportunity to explore how their capabilities can complement and enhance your own work. \nBenori has grown to a team of 125+ research professionals\, having successfully delivered 700+ projects to 150+ clients spread globally. We’ve also worked with several ICG members (Liz Montgomery\, Teresa Hadfield\, Henrique Savelsberg\, Heather Macleod\, Riaz Marzban to name a few) on a range of different projects. \nSpeakers \nAshish Gupta (Founder and CEO) \n \nAshish is a visionary in the field of global knowledge services\, he is credited with coining the term “Knowledge Process Outsourcing.” In his previous role\, he co-founded Evalueserve and served as COO and Global Business Unit Head of Financial Services. In addition\, Ashish is the Founder and Trustee of Ashoka University and Plaksha University. \nSuchi Gupta (Director\, UK) \n \nSuchi brings over 15 years of expertise in strategy\, business research\, and analytics. She is known for her strength in building client relationships and solving complex challenges. Throughout her career\, she has led global cross-functional teams\, consistently delivering tailored solutions across diverse industries. \nAbout Benori \nBenori\, is a bespoke research and analytics firm that provides actionable and cost-effective insights to clients across different industries. We have a global footprint with respect to client base and research coverage with multilingual capabilities. We work extensively with consulting firms – large ones as well as boutique firms and independent consultants. \nWe have a well-rounded research methodology comprising: \n\nDesk research including public sources and paid databases\n\n\nPrimary research including qualitative interviews\, FGDs and B2B surveys\n\n\nData Modelling covering market sizing models and financial analysis\n\n  \nKey areas where we can support: \n\nMarket Assessment including market size\, growth forecast\, emerging and disruptive trends\n\n\nCompetitive Landscape to benchmark companies on their size\, offerings\, financial and operational performance\, geographic coverage and other parameters\n\n\nData Management and Design Solutions including data visualisation\, dashboard development and design creatives\n\n\nSustainability-related Initiatives involving decarbonisation strategies\, waste management and circular business models\n\n\nProduct Tracking including monitoring new product launches by competitors\, claims analysis\, trends analysis and regulatory tracking\n\n\nRegister for this Lunch&Learn here \n  \n \nBenori – Bespoke Research Solutions \n \n \nRethinking Sustainable Packaging in FMCG
URL:https://theicg.co.uk/event/introducing-benori-bespoke-research-solutions/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241128T110000
DTEND;TZID=Europe/London:20241128T120000
DTSTAMP:20260419T020342
CREATED:20241029T090038Z
LAST-MODIFIED:20241113T130123Z
UID:37926-1732791600-1732795200@theicg.co.uk
SUMMARY:Default Mode Network – the brain’s house of habit – what every researcher ought to know
DESCRIPTION:This webinar has been generously sponsored by Norstat \n \n  \nWhilst we’ve all been having our head turned by the latest in AI\, we should be paying attention to neuroscience too. \nKath Rhodes from Qual Street will take you through her understanding of the ‘DMN’ and make the case that knowing about the DMN is foundational qualitative insight.  You’ll learn what the DMN is\, and how it’s important to our qualitative understanding of ‘what’s going on’. \nBonus offer – it’s pretty useful to know/ recognise the DMN in ‘real life’ too… \nKath Rhodes \n \nKath describes herself as a qualitative enthusiast and runs Qual Street.  She loves to dip her toe into the latest learnings on neuroscience\, psychology and social science – using them to evolve and improve qualitative methods and approaches. \nhttps://www.linkedin.com/in/qualstreet/ \nwww.qual-street.co.uk \nRegister for this webinar here 
URL:https://theicg.co.uk/event/default-mode-network-the-brains-house-of-habit-what-every-researcher-ought-to-know/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/08/Webinar-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241203T160000
DTEND;TZID=Europe/London:20241203T164500
DTSTAMP:20260419T020342
CREATED:20241120T124637Z
LAST-MODIFIED:20241120T124637Z
UID:38036-1733241600-1733244300@theicg.co.uk
SUMMARY:Innovations & Trends in Research Tech for 2025
DESCRIPTION:This Knowledge Share has been generously sponsored by Yasna. \n \nICG member Mike Stevens \, Insight Platforms\, will take us through an overview of the big themes\, emerging trends and new technologies for research\, analytics and insights. \nNo need to pre-register: Login is https://zoom.us/j/96355976193\n  \n 
URL:https://theicg.co.uk/event/innovations-trends-in-research-tech-for-2025/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/07/Knowledge-Share-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241204T130000
DTEND;TZID=Europe/London:20241204T133000
DTSTAMP:20260419T020342
CREATED:20241111T114420Z
LAST-MODIFIED:20241121T111348Z
UID:37996-1733317200-1733319000@theicg.co.uk
SUMMARY:AddMaple: Live Coding and Interactive Training Session
DESCRIPTION:Want to learn how to use an AI co-pilot to tag themes in bulk\, refine responses\, and capture nuance?\n\nCurious about how AI can streamline your analysis of open-ended (or even closed) responses for specific research questions? Join Ange for a free\, hands-on training session where everything is set up for you. Working with real-world data\, on your own laptop\, you’ll work with an AI co-pilot to tag responses for themes\, sub-themes\, sentiment\, or other questions your clients would like you to look out for. Ange will show you how to guide the AI if you want to ask specific questions. \n \nAddMaple \nAddMaple is a quant and qual data analysis tool that uses a sophisticated stats engine to turn raw data into table and graph summaries with AI for analyzing open ends into themes\, segments\, sentiment\, intent and more. \nAnge Taylor \n \nAnge has worked across industries\, from fintech to GDS until she took the leap to build the data tool she always wanted! She’ll be speaking at IIEX AI about how AddMaple brought together 12 state-of-the-art sentiment models so you can compare their output on the same text\, in one go. She lives in Slovenia with her family\, and can be found hiking the Julian Alps regularly! Joking. She’s building an early stage bootstrapped startup and can simply be found\, founding 🙂 \nJoin Ange for another session on the 4th of December (1-1.30pm) where we’ll tackle live coding together in an interactive session and perhaps even interactive reports if we get time!\nRegister for this event here (deadline for registration is Friday 29 Nov)\nMore about AddMaple\, and the discounts Ange is offering ICG members\, is here \nWebsite: https://addmaple.com/ \nLinkedIn: https://www.linkedin.com/in/angemaple \nYouTube: https://www.youtube.com/@addmaple \nhttps://theicg.co.uk/member/angeaddmaple-com/ \n\n 
URL:https://theicg.co.uk/event/addmaple/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241206T120000
DTEND;TZID=Europe/London:20241206T163000
DTSTAMP:20260419T020342
CREATED:20241010T103226Z
LAST-MODIFIED:20241105T161628Z
UID:37903-1733486400-1733502600@theicg.co.uk
SUMMARY:ICG Christmas Party 2024
DESCRIPTION:Looking forward to celebrating with you all. ICG members and non-members all welcome!\nHurry! Limited numbers.\nThe details: \n\nFriday 6 Dec\, 12 – 4.30pm\nPrivate upstairs room of The Castle\, 34-5 Cowcross St\, Farringdon EC1M 6DB\nFestive buffet and drinks\n£42+VAT+Eventbrite fee\n\nSpecial thanks to our sponsors: \nCo-Sponsor: Face Facts \n \nThis event has been generously sponsored by Face Facts who are a multi award winning independent qualitative and quantitative fieldwork agency. They were winners of the Recruitment Excellence Award and finalists in the Best Data Collection (Online) category at this year’s MRS Operations Awards. They pride themselves on offering an experienced\, trusted service with quality at their core – their RAS accreditation\, MRS Fair data and ISO27001 certifications are testimony to this. Clients partner with them for their extensive experience\, the value they add and their flexible approach so you can trust them to support your research projects\, no matter how big or small. \nCo-Sponsor: QuestionPro \n \nQuestionPro offer a fully integrated experience management platform that includes surveys\, research & insights\, audience\, communities\, CX and EX software. \nFirst Drinks Sponsor: Teneo Translations \n \n  \nBuy your tickets here\n 
URL:https://theicg.co.uk/event/icg-christmas-party-2024/
LOCATION:The Castle  33-34 Cowcross Street EC1M 6DB\, The Castle\, London\, EC1M 6DB\, United Kingdom
CATEGORIES:ICG Event
GEO:51.5202542;-0.104275
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Castle  33-34 Cowcross Street EC1M 6DB The Castle London EC1M 6DB United Kingdom;X-APPLE-RADIUS=500;X-TITLE=The Castle:geo:-0.104275,51.5202542
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250107T160000
DTEND;TZID=Europe/London:20250107T164500
DTSTAMP:20260419T020342
CREATED:20241125T134937Z
LAST-MODIFIED:20241125T134937Z
UID:38057-1736265600-1736268300@theicg.co.uk
SUMMARY:Knowledge Share: Why is France different?
DESCRIPTION:This Knowledge Share has been generously sponsored by Norstat \n \nJoin ICG member Katherine Passerieu who’ll take us through some background information on the French market and the French consumer\, therefore outlining some key considerations when conducting qualitative market research in France. \nShe’ll talk about cultural sensitivities\, methodological considerations\, analysis and interpretation\, recruitment\, timings\, regulatory compliance. \nKatherine Passerieu \n \nA French National\, Katherine had lived and worked in the UK for over 30 years. \nBefore setting up Passerieu Consulting in 2011\, Katherine worked as a Director in international advertising and market research companies\, e.g.: \n–         forward thinking\, a boutique strategy consultancy \n–         GfK NOP – Director of Brand Strategy \n–         Censydiam UK – Managing Director \n–         CRAM International – Free lance Research Director for the French market \n–         TNS (now WPP) Director of Qualitative and International Research \n–         Landor & Associates – European Research Director \n–         Ted Bates France – Director of Research & Planning \nKatherine has used an array of methodologies online and offline for projects in all industry sectors. \nHer background is Sociology and Psychology. \nShe’s a member of the MRS\, ESOMAR\, ICG\, IoD and BACP \nhttps://www.linkedin.com/in/katherine-passerieu-9054426/ \n  \nLogin in here for this session (no need to pre register)\n  \n 
URL:https://theicg.co.uk/event/knowledge-share-why-is-france-different/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/07/Knowledge-Share-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250108T130000
DTEND;TZID=Europe/London:20250108T133000
DTSTAMP:20260419T020342
CREATED:20241105T110632Z
LAST-MODIFIED:20241203T134948Z
UID:37976-1736341200-1736343000@theicg.co.uk
SUMMARY:B2B Insights\, Simplified: LinkedIn-Verified Sampling for Small Businesses
DESCRIPTION:Discover how small businesses in insights can access affordable\, expert network-quality B2B sample using Emporia’s LinkedIn-verified\, programmatic platform. \nThis Lunch&Learn will explain why manual methods fall short and how a more automated approach ensures credibility\, efficiency\, and impactful research results. Learn how to leverage Emporia’s award-winning mrxCore platform for reliable data collection\, reducing costs without compromising on quality. \nA bit about Emporia \nEmporia is a leading B2B research platform that delivers LinkedIn-verified respondents through a programmatic\, scalable solution. The company’s approach reduces manual effort and improves data quality\, allowing businesses to focus on insights that matter. By offering affordable\, verified B2B sample\, Emporia helps research agencies and independent consultants streamline their research with confidence. \nMichael Hess \n \nMichael Hess is the CEO and co-founder of Emporia Research. Prior to starting the company in 2020\, Michael managed teams within global marketing at Marriott International and led large-scale database consolidation projects at Fortune 500 companies as an information systems consultant at Baker Tilly. Drawing from years of experience in both corporate and entrepreneurial settings\, Michael brings a wealth of knowledge in leveraging innovative technology to improve data quality and research efficiency. Now leading Emporia\, Michael is dedicated to helping businesses access high-quality\, affordable insights to drive smarter business decisions. \nwww.emporiaresearch.com \nRegister for this session here 
URL:https://theicg.co.uk/event/unlocking-expert-network-quality-b2b-insights-the-power-of-programmatic-linkedin-verified-sampling-for-small-businesses/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250109T110000
DTEND;TZID=Europe/London:20250109T120000
DTSTAMP:20260419T020342
CREATED:20241106T113504Z
LAST-MODIFIED:20241113T130248Z
UID:37985-1736420400-1736424000@theicg.co.uk
SUMMARY:Insights Ignite: Cultivating a Growth Mindset
DESCRIPTION:This webinar has been generously sponsored by Norstat \n \n  \nJoin ICG member Lara Meyer  in this webinar designed to kick-start your new year.  \n \nIn this session\, we’ll dive into the power of a “Growth Mindset” and why it’s a game-changer for both work and life! Lara will reveal simple\, actionable ways to nurture your growth mindset while uncovering those sneaky traps that can pull you back into a fixed mindset (without you even realising!). Get ready for inspiring case studies and real-world examples that will spark fresh ideas and show you exactly how to apply this mindset shift to supercharge your success. \nWhy you should attend:   \nIf you’ve ever found yourself stuck in a loop of ‘I can’t’ or ‘I’m just not good at this\,’ then it’s time to break free! Join this session to discover how you can transform obstacles into opportunities for learning and growth. It’s not magic – it’s science! \nLara Meyer \nLara is a researcher turned coach for leaders in the insights industry\, helping them and their teams find the sweet spot between high performance and happiness. She offers 1:1 and team coaching\, training and motivational talks to support positive wellbeing. \nhttps://www.linkedin.com/in/lara-biddiscombe-meyer/ \nRegister for this session here \n  \n 
URL:https://theicg.co.uk/event/insights-ignite-cultivating-a-growth-mindset/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/08/Webinar-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250116T110000
DTEND;TZID=Europe/London:20250116T123000
DTSTAMP:20260419T020342
CREATED:20241111T130009Z
LAST-MODIFIED:20241121T113534Z
UID:38004-1737025200-1737030600@theicg.co.uk
SUMMARY:The Segmentation Playbook: From Analysis to Execution
DESCRIPTION:This training session has been generously sponsored by E-Tabs \n \nA successful segmentation should be at the top of every Insights team’s list of priorities. But the landscape is littered with expensive\, unloved & forgotten segmentation studies. How can you avoid this? \nPaul Carney of ClearCut Insights will share his experience from over 25 years of analysing and implementing segmentations\, including: \n\nWhat makes a good segmentation?\nHow to work with segmentation data\nPros & cons of different segmentation approaches\nDemystifying some of the terminology – Personas\, Demand Spaces\, Audiences\, Needstates etc.\nTop tips for successfully landing a segmentation with clients\n\nhttps://www.linkedin.com/in/carneypaul/ \nRegister for this training session here 
URL:https://theicg.co.uk/event/the-segmentation-playbook-from-analysis-to-execution/
CATEGORIES:ICG Training
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/11/Training-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250122T130000
DTEND;TZID=Europe/London:20250122T133000
DTSTAMP:20260419T020342
CREATED:20241217T124716Z
LAST-MODIFIED:20241217T124716Z
UID:38176-1737550800-1737552600@theicg.co.uk
SUMMARY:How to "level up" with larger agencies by using data quality
DESCRIPTION:This Lunch & Learn will outline the development of online research over the past 20 years\, including how respondents are increasingly seen as a “commodity”.  The advent of “faster and cheaper” has led to exchanges where respondents may go through numerous pre-screeners/ routers to qualify for a survey.  Even if they qualify\, they then get paid a minimum amount for their time in a questionnaire which still doesn’t always consider their experience.  This poor respondent experience has led to inattentive answers and therefore poor-quality data. \nHOWEVER\, there is a chance for a micro business to “level up” with some larger agencies by highlighting the importance of data quality\, even having a checklist within their proposal. \nNorstat will share their checklist in this session. \nAndrew O’Connell\, UK Managing Director\, UK \n \nAndrew has spent nearly 20 years working in online research\, including 6 years as the UK Managing Director of Dynata.  He has seen how it has evolved in that time with some developments which have worked well and some which haven’t.  Prior to this he has worked client side in research roles. \nhttps://www.linkedin.com/in/andrew-o-connell-36167433/ \nRegister for this here 
URL:https://theicg.co.uk/event/how-to-level-up-with-larger-agencies-by-using-data-quality/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250130T110000
DTEND;TZID=Europe/London:20250130T120000
DTSTAMP:20260419T020342
CREATED:20241112T130538Z
LAST-MODIFIED:20241204T124718Z
UID:38009-1738234800-1738238400@theicg.co.uk
SUMMARY:Award for Independent Consultants 2024: Finalists Share Their Submissions
DESCRIPTION:This webinar has been generously sponsored by Norstat \n \n  \nCome and hear from our 4 Award Finalists from last year about their submissions. Hear more about how they approached their work\, the hurdles they overcame\, what worked well and less well\, and why they chose to enter the Award. \nA great opportunity to learn from other consultants and ask them questions. Also an opportunity to find out more about the Award for 2025. \nOur Finalists \n\n\nAWARD WINNER: Futuresight: Rob Waddington:\nExploring  experiences of communications services amongst consumers\, citizens and microbusinesses in the UK.  \n\n\n  \n\n\nFuturesight documented the experiences of these audiences in 3 ethnographic short films – from inner city estates to the wilds of the Shetland isles.  The films helped the Communications Consumer Panel (CCP) connect the individuals and communities they represent more directly with industry\, civil society and government\, resulting in the CCP having to do less to initiate policy change. \nhttps://www.linkedin.com/in/rob-waddington-2348b04/\n\nCitrine Research: Kate Turner and Julie Irwin:\nBreakthrough Research Rapidly Enhances Customer Experience\n \nCitrine Research undertook powerful\, in-depth research that went viral across Legal & General. The results were actioned at unprecedented speed delivering an immediate positive impact on customer outcomes\, as well as boosting the profile of the internal Legal & General insight team. \nKate Turner (CMRS) | LinkedIn  Julie Irwin (FMRS) | LinkedIn \n\nThe Word Is Out: Dan Parker-Smith:\nCustomer Closeness Videos \n  \nDan started working with Futures Housing Group (FHG) on a four-month customer closeness project\, bringing to life existing segments of customers living in FHG properties. The project evolved into a near 20 month deep dive into peoples’ lives delivering our insight using a selection of short-films. The outcome was transformative for FHG\, as the films got the emotion of living in social housing across\, leading to positive change for their customers. \nhttps://www.linkedin.com/in/danparkersmith/ \nWren Insight: Hannah Beech and Jude Terry:\nThe power of closeness-led insight to build influence in businesses\n  \nWren use interactive experiences\, events and customer story films to create big shifts in customer EQ\, giving Insight teams wider reach and greater influence to create change. Their projects help clients give insights a louder voice\, and have lead to greater investment in seasonal marketing and retail transformation at the John Lewis Partnership and changes to working culture at Penguin Random House.  \nhttps://www.linkedin.com/in/hannah-beech-9bb60752/  https://www.linkedin.com/in/jude-terry-b68b6914/\n\n  \nRegister for this webinar here 
URL:https://theicg.co.uk/event/award-for-independent-consultants-2024-finalists-share-their-submissions/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2024/11/Our-Finalists-2024-collage-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250131T163000
DTEND;TZID=Europe/London:20250131T220000
DTSTAMP:20260419T020342
CREATED:20250106T155735Z
LAST-MODIFIED:20250106T155847Z
UID:38198-1738341000-1738360800@theicg.co.uk
SUMMARY:The ICG Northern Party - Say Goodbye To The January Blues
DESCRIPTION:Start 2025 as you mean to go on and join other ICG members at this party. \nTickets are free\, just buy your drinks at the time. \nThanks to Explners for generously sponsoring the food. \nRegister your free place today\nFor more info\, contact Dan Parker-Smith. \n \n 
URL:https://theicg.co.uk/event/the-icg-northern-party-say-goodbye-to-the-january-blues/
LOCATION:The Brewery Tap\, Leeds LS15DL
CATEGORIES:ICG Event
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2025/01/THE-ICG-JANUARY-PARTY-POSTER.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250204T160000
DTEND;TZID=Europe/London:20250204T164500
DTSTAMP:20260419T020342
CREATED:20250120T123836Z
LAST-MODIFIED:20250121T090932Z
UID:38272-1738684800-1738687500@theicg.co.uk
SUMMARY:How to use LinkedIn Sales Navigator as a tool to get more contacts and sales leads
DESCRIPTION:Finding the right contacts and people to talk to in client businesses is a tough job. But you need to do it\, if you are to engage with them about how you can help them\, and win them as clients. \nIn this Knowledge Share webinar\, Paul Griffiths and Richard Barron share tips and tricks for using LinkedIn Sales Navigator – the contact and lead-finding tool that sits as an “add-on” to LinkedIn. Understand why LSN is such a useful tool for finding the right people\, in the right companies\, that you want to want to talk to. See how you can use LSN as a way of identifying and then starting to engage and build relationships with the people you want to target. Ask questions about how to use the tool and to search for your ideal contacts. \nPaul and Richard both use LSN in their respective businesses. They are both convinced that it is a highly effective tool in finding new contacts and sales leads. And they think it could help you too! \nPaul Griffiths  \n \nI help owners of Market Research and Insight Agencies to grow revenues by implementing proven growth strategies. \nFor more than 20 years I’ve helped grow research and insight agencies. In that time\, I’ve sold research projects\, managed clients and spoken to many Heads of Insight. I understand the challenge of growing a research business while also being a practitioner within it. \nI know what great client growth strategies look like and how to implement them in a way that is both effective and efficient. I’ve seen what works\, what doesn’t\, and how to engage with your clients and market to win work. I can help you grow your research business more effectively and more quickly. \nhttps://www.linkedin.com/in/paulneilgriffiths/ \nRichard Barron \n \nPassionate about uncovering hidden `truths’ driving human behaviour enabling organisations to make better decisions\, products and services that meet real needs. \nWith over 30 years of professional experience\, my core competencies lie in marketing communications\, and strategic planning\, all of which I bring to my current role at Aspect MR. My mission is to provide insightful market analysis that empowers businesses to make informed decisions. I am dedicated to fostering a culture that values data-driven strategies and innovative solutions\, ensuring that our team’s diverse perspectives lead to superior market understanding. \nAt Aspect Market Research\, I’ve been pioneering methods that enhance our understanding of consumer behavior and market trends. This has involved integrating my skills in strategy and marketing communications to lead our organization in delivering actionable insights. My tenure at Saatchi & Saatchi as a Global Planning Consultant\, managing accounts like Toyota and Abbott Pharmaceuticals\, has been instrumental in honing these abilities\, allowing us to excel in multi-country projects and global product launches. \n(1) Richard Barron | LinkedIn \n  \nNo need to pre-register – login is https://zoom.us/j/96355976193
URL:https://theicg.co.uk/event/how-to-use-linkedin-sales-navigator-as-a-tool-to-get-more-contacts-and-sales-leads/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/07/Knowledge-Share-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250212T130000
DTEND;TZID=Europe/London:20250212T133000
DTSTAMP:20260419T020342
CREATED:20250113T120206Z
LAST-MODIFIED:20250113T170513Z
UID:38249-1739365200-1739367000@theicg.co.uk
SUMMARY:Useful information to run successful projects in Germany
DESCRIPTION:We welcome quotapoint for this Lunch&Learn\, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work. \n \nAbout quotapoint \nquotapoint is a Germany based recruitment and data collection provider\, with in-house recruitment from own panel\, top-notch viewing facilities in Berlin\, Frankfurt and Cologne\, a dedicated PM team for digital qual\, excellent project management\, as well as moderation- and translation-services. \nquotapoint have been supporting their clients with professional market research services for more than 25 years for; \n\nQualitative & Quantitative\nF2F & Digital\nFacility & In-home\n\nAs a boutique style company\, quotapoint provides first class service for competitive rates and value for money. Every project and every client counts. Project success and client satisfaction is quotapoint’s priority. \n \nSpecifically\, what will you gain from attending this session? \nIn this Lunch and Learn\, you will get useful information to run successful projects in Germany. \nInternational projects can become challenging if you do not have reliable research partners. In this Lunch and Learn they will show you what is important when selecting a local research partner\, what is specific if you conduct research projects in Germany and what  the main drivers are for project success. \nOur Presenter: Stephan Schmid \n \nThis Lunch and Learn will be led by Stephan Schmid\, Director and Member of Management Board of quotapoint. \nStephan has more than 20 years of industry experience in the areas of client and business development\, sales and marketing as well as national and international project management – online & offline\, qualitative & quantitative. After holding positions as Managing Director at Schmiedl Marktforschung / Schlesinger Group Germany (now Sago)\, and as Unit Director at Schöttmer Research HUB\, he joined quotapoint in January 2024 as Director and Member of the Management Board. \nSpecial deal for ICG members\nWe are happy offering all ICG members a discount of 10%* on the first project commissioned with us (*except incentives).\nFurther links \n– Website: www.quotapoint.de \n– Linkedin: https://www.linkedin.com/company/quotapoint-gmbh-teststudio-ffm/ \n  \nRegister for this session here\n 
URL:https://theicg.co.uk/event/useful-information-to-run-successful-projects-in-germany/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250213T110000
DTEND;TZID=Europe/London:20250213T120000
DTSTAMP:20260419T020342
CREATED:20241211T111550Z
LAST-MODIFIED:20241212T104747Z
UID:37990-1739444400-1739448000@theicg.co.uk
SUMMARY:What are explainer videos and how can we use them to help activate insights?
DESCRIPTION:This webinar has been generously sponsored by Norstat \n \nFor researchers\, it’s tempting to think that the project finishes with the debrief. But for our clients\, the debrief is only the beginning. The hard work comes with getting the insights understood by the business and used to influence decision making. As a result\, clients are looking for new and exciting ways to activate their insights – often asking agency or independent partners for help. \nThere’s a growing realisation that video is part of the solution – quallies will recognise how the energy increases in the room when clients see some group or vox pop footage of real consumers. But to date\, that has been pretty much it for video content as part of the debrief – separate clips of qual research participants or\, at best\, a reel combining multiple respondents. \nOutside of the market research sector\, things are different. Explainer videos are everywhere – especially in journalism and marketing. For example\, the Netflix series ‘Explained’ by Vox\, or the short-form videos created by news outlets such as the BBC and The Guardian to help us understand complex news stories around politics\, science and more. \nIn this webinar\, the Explners team will explore the rise of the explainer video through some of our favourite examples\, deconstruct what makes explainers so powerful\, and share some case studies of how the market research sector can adopt the explainer video to help clients activate the research projects that they (and we) have put so much hard work and investment into. \nAfter attending this webinar you will: \n\nUnderstand the different types of explainers and how they differ from other video content\nBe able to spot the types of projects that would benefit from this type of video output\nKnow what to propose when a client or a brief says “we are interested in innovative ways of activating the output of this project.\n\nJudith Rose (formerly Staig): \n \nJudith has worked in research for more than 25 years\, initially agency side. For the last ten years she’s been a content consultant and insights storyteller\, writing copy and long-form content to help researchers bring insights to life and get them to land effectively with stakeholders. In 2023 she co-founded EXPLNERS a business that helps brands\, agencies and businesses activate insights using explainer videos. \nMark Whalley: \n \nMark is a food & drink strategist\, specialising in long-term category vision and innovation. A former Head of Food & Drink at GlobalData Consumer\, and Insight Controller at Greencore\, he understands how things work on both the agency- and client-side. Mark also excels in insight delivery and impact. A huge believer in the value of storytelling\, he runs presentation skills workshops and is a co-founder of EXPLNERS. \nDan Parker-Smith: \n \nDan is a specialist filmmaker with a research background who understands how to balance research project goals and high-quality\, video production storytelling. He was recently shortlisted for the MRS ICG Award thanks to his video work. Dan is a co-founder of EXPLNERS which fuses his experience in market research with his skills in film making. \nRegister for this session here\n \nEXPLNERS: Activate your insights
URL:https://theicg.co.uk/event/what-are-explainer-videos-and-how-can-we-use-them-to-help-activate-insights/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/08/Webinar-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250213T181500
DTEND;TZID=Europe/London:20250213T213000
DTSTAMP:20260419T020342
CREATED:20250107T122855Z
LAST-MODIFIED:20250108T102204Z
UID:38221-1739470500-1739482200@theicg.co.uk
SUMMARY:The ICG Quiz Night
DESCRIPTION:Back due to popular demand\, we are proud to be hosting this year’s Quiz Night\, open to all.\nHosted by our great quiz hosts\, Deanne and Marc Gold (iPoint Research) and generously sponsored by Qualzy and Norstat\, this promises to be another great night. \n \n£140 for a table of 8\, or £20 a ticket (plus VAT and Eventbrite fees). Includes food and drink. \nThanks to Smart Connect Research for buying our first drinks. \nBuy your tickets here\n   
URL:https://theicg.co.uk/event/the-icg-quiz-night/
CATEGORIES:ICG Event
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2025/01/QUIZ-NIGHT.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250226T130000
DTEND;TZID=Europe/London:20250226T133000
DTSTAMP:20260419T020342
CREATED:20250127T103131Z
LAST-MODIFIED:20250127T104001Z
UID:38295-1740574800-1740576600@theicg.co.uk
SUMMARY:Social Media Listening for Independent Consultants:  Turning Online Conversations into Actionable Insights
DESCRIPTION:YouScan is an easy-to-use social media listening platform. It employs AI to help researchers\, analysts\, and insights professionals uncover consumer opinions and gain quick market insights from millions of online conversations. YouScan helps analyze consumer sentiment\, track brand mentions\, and identify emerging market opportunities in real-time. With its intuitive dashboards and customizable reports\, YouScan simplifies complex data\, allowing consultants to deliver actionable insights to their clients faster. \nA bit more about the YouScan: \nYouScan is an award-winning\, AI-powered social media listening platform trusted by leading brands and agencies worldwide. \nYouScan provides researchers and analysts with real-time insights from millions of online conversations\, delivering a comprehensive understanding of consumer opinions\, industry trends\, the competitive landscape\, and emerging market opportunities. \nWith YouScan\, insight professionals gain a deeper understanding of consumers: \n\nWhat consumers say – YouScan’s powerful text analysis\, featuring the GPT-powered Insights Copilot\, simplifies understanding consumer opinions about brands\, competitors\, and events.\nWhat they do – Advanced visual analysis capabilities identify how people interact with brands and products in real life\, detecting brand logos\, scenes\, objects\, and activities in social media images.\nWho they are – Audience Insights reveal the demographics\, interests\, and occupations of people discussing brands and topics on social media.\n\nYouScan equips researchers and analysts with the tools to uncover valuable consumer insights\, explore untapped market opportunities\, and make informed\, data-driven decisions that drive measurable results for clients. \nAlex Orap: \n \nAlex Orap is the Founder and Chief Growth Officer of YouScan. He is a tech entrepreneur with a successful track record in Software as a Service (SaaS)\, consumer internet applications\, business intelligence\, and the telecommunications sector. In 2024\, Alex was named among Top 5 Tech Innovators in social intelligence in The Social Intelligence Lab’s  Insider 50 nomination. \nAnna Yanko \n \nAnna Yanko is the Global Brand Marketing Manager at YouScan\, where she drives initiatives to enhance the company’s brand recognition and awareness in both Global and Ukrainian markets. \nRegister for this session here 
URL:https://theicg.co.uk/event/social-media-listening-for-independent-consultants-turning-online-conversations-into-actionable-insights/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250312T130000
DTEND;TZID=Europe/London:20250312T133000
DTSTAMP:20260419T020342
CREATED:20250205T105451Z
LAST-MODIFIED:20250205T105451Z
UID:38326-1741784400-1741786200@theicg.co.uk
SUMMARY:Inex One - B2B Market research\, simplified
DESCRIPTION:You know how expert network interviews and B2B surveys are a pain to coordinate? \nInstead of endless email threads and opaque “credit” pricing\, we’ve combined the power of 20+ expert networks and survey firms in one platform. \nThis lets you access all experts faster\, pay-per-use\, and without the donkey work. \nWe call it Inex One. \nAbout the platform: \nInex One is a digital platform where market research professionals\, investors\, and strategy consultants engage the best expert networks and survey providers worldwide. Trusted by more than 7\,500 clients globally\, Inex One makes it easy and affordable to get B2B insights. \nMax Friberg \n \nMax Friberg is the CEO and co-founder of Inex One\, the marketplace for expert networks and B2B survey providers. \nIn his previous career at McKinsey & Company\, Max did extensive B2B market research\, including commercial due diligence\, competitive landscape mapping and voice-of-the-customer studies. \nMax is a CEMS MIM graduate from the Stockholm School of Economics and Indian Institute of Management Calcutta (IIMC). \nYou are welcome to reach him on max@inex.one \nwww.inex.one \nMax Friberg | LinkedIn \nRegister for this session here 
URL:https://theicg.co.uk/event/inex-one-b2b-market-research-simplified/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
END:VCALENDAR