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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250130T110000
DTEND;TZID=Europe/London:20250130T120000
DTSTAMP:20260423T091025
CREATED:20241112T130538Z
LAST-MODIFIED:20241204T124718Z
UID:38009-1738234800-1738238400@theicg.co.uk
SUMMARY:Award for Independent Consultants 2024: Finalists Share Their Submissions
DESCRIPTION:This webinar has been generously sponsored by Norstat \n \n  \nCome and hear from our 4 Award Finalists from last year about their submissions. Hear more about how they approached their work\, the hurdles they overcame\, what worked well and less well\, and why they chose to enter the Award. \nA great opportunity to learn from other consultants and ask them questions. Also an opportunity to find out more about the Award for 2025. \nOur Finalists \n\n\nAWARD WINNER: Futuresight: Rob Waddington:\nExploring  experiences of communications services amongst consumers\, citizens and microbusinesses in the UK.  \n\n\n  \n\n\nFuturesight documented the experiences of these audiences in 3 ethnographic short films – from inner city estates to the wilds of the Shetland isles.  The films helped the Communications Consumer Panel (CCP) connect the individuals and communities they represent more directly with industry\, civil society and government\, resulting in the CCP having to do less to initiate policy change. \nhttps://www.linkedin.com/in/rob-waddington-2348b04/\n\nCitrine Research: Kate Turner and Julie Irwin:\nBreakthrough Research Rapidly Enhances Customer Experience\n \nCitrine Research undertook powerful\, in-depth research that went viral across Legal & General. The results were actioned at unprecedented speed delivering an immediate positive impact on customer outcomes\, as well as boosting the profile of the internal Legal & General insight team. \nKate Turner (CMRS) | LinkedIn  Julie Irwin (FMRS) | LinkedIn \n\nThe Word Is Out: Dan Parker-Smith:\nCustomer Closeness Videos \n  \nDan started working with Futures Housing Group (FHG) on a four-month customer closeness project\, bringing to life existing segments of customers living in FHG properties. The project evolved into a near 20 month deep dive into peoples’ lives delivering our insight using a selection of short-films. The outcome was transformative for FHG\, as the films got the emotion of living in social housing across\, leading to positive change for their customers. \nhttps://www.linkedin.com/in/danparkersmith/ \nWren Insight: Hannah Beech and Jude Terry:\nThe power of closeness-led insight to build influence in businesses\n  \nWren use interactive experiences\, events and customer story films to create big shifts in customer EQ\, giving Insight teams wider reach and greater influence to create change. Their projects help clients give insights a louder voice\, and have lead to greater investment in seasonal marketing and retail transformation at the John Lewis Partnership and changes to working culture at Penguin Random House.  \nhttps://www.linkedin.com/in/hannah-beech-9bb60752/  https://www.linkedin.com/in/jude-terry-b68b6914/\n\n  \nRegister for this webinar here 
URL:https://theicg.co.uk/event/award-for-independent-consultants-2024-finalists-share-their-submissions/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250131T163000
DTEND;TZID=Europe/London:20250131T220000
DTSTAMP:20260423T091025
CREATED:20250106T155735Z
LAST-MODIFIED:20250106T155847Z
UID:38198-1738341000-1738360800@theicg.co.uk
SUMMARY:The ICG Northern Party - Say Goodbye To The January Blues
DESCRIPTION:Start 2025 as you mean to go on and join other ICG members at this party. \nTickets are free\, just buy your drinks at the time. \nThanks to Explners for generously sponsoring the food. \nRegister your free place today\nFor more info\, contact Dan Parker-Smith. \n \n 
URL:https://theicg.co.uk/event/the-icg-northern-party-say-goodbye-to-the-january-blues/
LOCATION:The Brewery Tap\, Leeds LS15DL
CATEGORIES:ICG Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250204T160000
DTEND;TZID=Europe/London:20250204T164500
DTSTAMP:20260423T091025
CREATED:20250120T123836Z
LAST-MODIFIED:20250121T090932Z
UID:38272-1738684800-1738687500@theicg.co.uk
SUMMARY:How to use LinkedIn Sales Navigator as a tool to get more contacts and sales leads
DESCRIPTION:Finding the right contacts and people to talk to in client businesses is a tough job. But you need to do it\, if you are to engage with them about how you can help them\, and win them as clients. \nIn this Knowledge Share webinar\, Paul Griffiths and Richard Barron share tips and tricks for using LinkedIn Sales Navigator – the contact and lead-finding tool that sits as an “add-on” to LinkedIn. Understand why LSN is such a useful tool for finding the right people\, in the right companies\, that you want to want to talk to. See how you can use LSN as a way of identifying and then starting to engage and build relationships with the people you want to target. Ask questions about how to use the tool and to search for your ideal contacts. \nPaul and Richard both use LSN in their respective businesses. They are both convinced that it is a highly effective tool in finding new contacts and sales leads. And they think it could help you too! \nPaul Griffiths  \n \nI help owners of Market Research and Insight Agencies to grow revenues by implementing proven growth strategies. \nFor more than 20 years I’ve helped grow research and insight agencies. In that time\, I’ve sold research projects\, managed clients and spoken to many Heads of Insight. I understand the challenge of growing a research business while also being a practitioner within it. \nI know what great client growth strategies look like and how to implement them in a way that is both effective and efficient. I’ve seen what works\, what doesn’t\, and how to engage with your clients and market to win work. I can help you grow your research business more effectively and more quickly. \nhttps://www.linkedin.com/in/paulneilgriffiths/ \nRichard Barron \n \nPassionate about uncovering hidden `truths’ driving human behaviour enabling organisations to make better decisions\, products and services that meet real needs. \nWith over 30 years of professional experience\, my core competencies lie in marketing communications\, and strategic planning\, all of which I bring to my current role at Aspect MR. My mission is to provide insightful market analysis that empowers businesses to make informed decisions. I am dedicated to fostering a culture that values data-driven strategies and innovative solutions\, ensuring that our team’s diverse perspectives lead to superior market understanding. \nAt Aspect Market Research\, I’ve been pioneering methods that enhance our understanding of consumer behavior and market trends. This has involved integrating my skills in strategy and marketing communications to lead our organization in delivering actionable insights. My tenure at Saatchi & Saatchi as a Global Planning Consultant\, managing accounts like Toyota and Abbott Pharmaceuticals\, has been instrumental in honing these abilities\, allowing us to excel in multi-country projects and global product launches. \n(1) Richard Barron | LinkedIn \n  \nNo need to pre-register – login is https://zoom.us/j/96355976193
URL:https://theicg.co.uk/event/how-to-use-linkedin-sales-navigator-as-a-tool-to-get-more-contacts-and-sales-leads/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250212T130000
DTEND;TZID=Europe/London:20250212T133000
DTSTAMP:20260423T091025
CREATED:20250113T120206Z
LAST-MODIFIED:20250113T170513Z
UID:38249-1739365200-1739367000@theicg.co.uk
SUMMARY:Useful information to run successful projects in Germany
DESCRIPTION:We welcome quotapoint for this Lunch&Learn\, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work. \n \nAbout quotapoint \nquotapoint is a Germany based recruitment and data collection provider\, with in-house recruitment from own panel\, top-notch viewing facilities in Berlin\, Frankfurt and Cologne\, a dedicated PM team for digital qual\, excellent project management\, as well as moderation- and translation-services. \nquotapoint have been supporting their clients with professional market research services for more than 25 years for; \n\nQualitative & Quantitative\nF2F & Digital\nFacility & In-home\n\nAs a boutique style company\, quotapoint provides first class service for competitive rates and value for money. Every project and every client counts. Project success and client satisfaction is quotapoint’s priority. \n \nSpecifically\, what will you gain from attending this session? \nIn this Lunch and Learn\, you will get useful information to run successful projects in Germany. \nInternational projects can become challenging if you do not have reliable research partners. In this Lunch and Learn they will show you what is important when selecting a local research partner\, what is specific if you conduct research projects in Germany and what  the main drivers are for project success. \nOur Presenter: Stephan Schmid \n \nThis Lunch and Learn will be led by Stephan Schmid\, Director and Member of Management Board of quotapoint. \nStephan has more than 20 years of industry experience in the areas of client and business development\, sales and marketing as well as national and international project management – online & offline\, qualitative & quantitative. After holding positions as Managing Director at Schmiedl Marktforschung / Schlesinger Group Germany (now Sago)\, and as Unit Director at Schöttmer Research HUB\, he joined quotapoint in January 2024 as Director and Member of the Management Board. \nSpecial deal for ICG members\nWe are happy offering all ICG members a discount of 10%* on the first project commissioned with us (*except incentives).\nFurther links \n– Website: www.quotapoint.de \n– Linkedin: https://www.linkedin.com/company/quotapoint-gmbh-teststudio-ffm/ \n  \nRegister for this session here\n 
URL:https://theicg.co.uk/event/useful-information-to-run-successful-projects-in-germany/
CATEGORIES:Lunch&Learn
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250213T110000
DTEND;TZID=Europe/London:20250213T120000
DTSTAMP:20260423T091025
CREATED:20241211T111550Z
LAST-MODIFIED:20241212T104747Z
UID:37990-1739444400-1739448000@theicg.co.uk
SUMMARY:What are explainer videos and how can we use them to help activate insights?
DESCRIPTION:This webinar has been generously sponsored by Norstat \n \nFor researchers\, it’s tempting to think that the project finishes with the debrief. But for our clients\, the debrief is only the beginning. The hard work comes with getting the insights understood by the business and used to influence decision making. As a result\, clients are looking for new and exciting ways to activate their insights – often asking agency or independent partners for help. \nThere’s a growing realisation that video is part of the solution – quallies will recognise how the energy increases in the room when clients see some group or vox pop footage of real consumers. But to date\, that has been pretty much it for video content as part of the debrief – separate clips of qual research participants or\, at best\, a reel combining multiple respondents. \nOutside of the market research sector\, things are different. Explainer videos are everywhere – especially in journalism and marketing. For example\, the Netflix series ‘Explained’ by Vox\, or the short-form videos created by news outlets such as the BBC and The Guardian to help us understand complex news stories around politics\, science and more. \nIn this webinar\, the Explners team will explore the rise of the explainer video through some of our favourite examples\, deconstruct what makes explainers so powerful\, and share some case studies of how the market research sector can adopt the explainer video to help clients activate the research projects that they (and we) have put so much hard work and investment into. \nAfter attending this webinar you will: \n\nUnderstand the different types of explainers and how they differ from other video content\nBe able to spot the types of projects that would benefit from this type of video output\nKnow what to propose when a client or a brief says “we are interested in innovative ways of activating the output of this project.\n\nJudith Rose (formerly Staig): \n \nJudith has worked in research for more than 25 years\, initially agency side. For the last ten years she’s been a content consultant and insights storyteller\, writing copy and long-form content to help researchers bring insights to life and get them to land effectively with stakeholders. In 2023 she co-founded EXPLNERS a business that helps brands\, agencies and businesses activate insights using explainer videos. \nMark Whalley: \n \nMark is a food & drink strategist\, specialising in long-term category vision and innovation. A former Head of Food & Drink at GlobalData Consumer\, and Insight Controller at Greencore\, he understands how things work on both the agency- and client-side. Mark also excels in insight delivery and impact. A huge believer in the value of storytelling\, he runs presentation skills workshops and is a co-founder of EXPLNERS. \nDan Parker-Smith: \n \nDan is a specialist filmmaker with a research background who understands how to balance research project goals and high-quality\, video production storytelling. He was recently shortlisted for the MRS ICG Award thanks to his video work. Dan is a co-founder of EXPLNERS which fuses his experience in market research with his skills in film making. \nRegister for this session here\n \nEXPLNERS: Activate your insights
URL:https://theicg.co.uk/event/what-are-explainer-videos-and-how-can-we-use-them-to-help-activate-insights/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250213T181500
DTEND;TZID=Europe/London:20250213T213000
DTSTAMP:20260423T091025
CREATED:20250107T122855Z
LAST-MODIFIED:20250108T102204Z
UID:38221-1739470500-1739482200@theicg.co.uk
SUMMARY:The ICG Quiz Night
DESCRIPTION:Back due to popular demand\, we are proud to be hosting this year’s Quiz Night\, open to all.\nHosted by our great quiz hosts\, Deanne and Marc Gold (iPoint Research) and generously sponsored by Qualzy and Norstat\, this promises to be another great night. \n \n£140 for a table of 8\, or £20 a ticket (plus VAT and Eventbrite fees). Includes food and drink. \nThanks to Smart Connect Research for buying our first drinks. \nBuy your tickets here\n   
URL:https://theicg.co.uk/event/the-icg-quiz-night/
CATEGORIES:ICG Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250226T130000
DTEND;TZID=Europe/London:20250226T133000
DTSTAMP:20260423T091025
CREATED:20250127T103131Z
LAST-MODIFIED:20250127T104001Z
UID:38295-1740574800-1740576600@theicg.co.uk
SUMMARY:Social Media Listening for Independent Consultants:  Turning Online Conversations into Actionable Insights
DESCRIPTION:YouScan is an easy-to-use social media listening platform. It employs AI to help researchers\, analysts\, and insights professionals uncover consumer opinions and gain quick market insights from millions of online conversations. YouScan helps analyze consumer sentiment\, track brand mentions\, and identify emerging market opportunities in real-time. With its intuitive dashboards and customizable reports\, YouScan simplifies complex data\, allowing consultants to deliver actionable insights to their clients faster. \nA bit more about the YouScan: \nYouScan is an award-winning\, AI-powered social media listening platform trusted by leading brands and agencies worldwide. \nYouScan provides researchers and analysts with real-time insights from millions of online conversations\, delivering a comprehensive understanding of consumer opinions\, industry trends\, the competitive landscape\, and emerging market opportunities. \nWith YouScan\, insight professionals gain a deeper understanding of consumers: \n\nWhat consumers say – YouScan’s powerful text analysis\, featuring the GPT-powered Insights Copilot\, simplifies understanding consumer opinions about brands\, competitors\, and events.\nWhat they do – Advanced visual analysis capabilities identify how people interact with brands and products in real life\, detecting brand logos\, scenes\, objects\, and activities in social media images.\nWho they are – Audience Insights reveal the demographics\, interests\, and occupations of people discussing brands and topics on social media.\n\nYouScan equips researchers and analysts with the tools to uncover valuable consumer insights\, explore untapped market opportunities\, and make informed\, data-driven decisions that drive measurable results for clients. \nAlex Orap: \n \nAlex Orap is the Founder and Chief Growth Officer of YouScan. He is a tech entrepreneur with a successful track record in Software as a Service (SaaS)\, consumer internet applications\, business intelligence\, and the telecommunications sector. In 2024\, Alex was named among Top 5 Tech Innovators in social intelligence in The Social Intelligence Lab’s  Insider 50 nomination. \nAnna Yanko \n \nAnna Yanko is the Global Brand Marketing Manager at YouScan\, where she drives initiatives to enhance the company’s brand recognition and awareness in both Global and Ukrainian markets. \nRegister for this session here 
URL:https://theicg.co.uk/event/social-media-listening-for-independent-consultants-turning-online-conversations-into-actionable-insights/
CATEGORIES:Lunch&Learn
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250312T130000
DTEND;TZID=Europe/London:20250312T133000
DTSTAMP:20260423T091025
CREATED:20250205T105451Z
LAST-MODIFIED:20250205T105451Z
UID:38326-1741784400-1741786200@theicg.co.uk
SUMMARY:Inex One - B2B Market research\, simplified
DESCRIPTION:You know how expert network interviews and B2B surveys are a pain to coordinate? \nInstead of endless email threads and opaque “credit” pricing\, we’ve combined the power of 20+ expert networks and survey firms in one platform. \nThis lets you access all experts faster\, pay-per-use\, and without the donkey work. \nWe call it Inex One. \nAbout the platform: \nInex One is a digital platform where market research professionals\, investors\, and strategy consultants engage the best expert networks and survey providers worldwide. Trusted by more than 7\,500 clients globally\, Inex One makes it easy and affordable to get B2B insights. \nMax Friberg \n \nMax Friberg is the CEO and co-founder of Inex One\, the marketplace for expert networks and B2B survey providers. \nIn his previous career at McKinsey & Company\, Max did extensive B2B market research\, including commercial due diligence\, competitive landscape mapping and voice-of-the-customer studies. \nMax is a CEMS MIM graduate from the Stockholm School of Economics and Indian Institute of Management Calcutta (IIMC). \nYou are welcome to reach him on max@inex.one \nwww.inex.one \nMax Friberg | LinkedIn \nRegister for this session here 
URL:https://theicg.co.uk/event/inex-one-b2b-market-research-simplified/
CATEGORIES:Lunch&Learn
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250313T110000
DTEND;TZID=Europe/London:20250313T120000
DTSTAMP:20260423T091025
CREATED:20250121T170755Z
LAST-MODIFIED:20250205T123623Z
UID:38286-1741863600-1741867200@theicg.co.uk
SUMMARY:In the right ballpark
DESCRIPTION:This webinar has been generously sponsored by Choice Language Services Ltd. Unlock the power of global insights with Choice Language Services. \n \nThis webinar will be run by ICG member Dan Young and  will focus on two things: \n– how to be brave telling stories with incomplete commercial data\n– how to engage a senior audience using a simple narrative arc \nCar buying journeys have become less linear. The Close Brothers insight team wanted to engage its Executive Committee in new routes to market and help them understand how to reach new customers in the future. The team worked with Shed Research to make estimates and assumptions when synthesising a huge number of sources. We used Brent Dyke’s narrative arc to keep Exco engaged with the bigger picture rather than getting bogged down in micro details. And this put us in a strong position to have meaningful strategic conversations and drive decision making. \nDan Young \n \nDan runs Shed Research. As far as he’s aware\, it’s the only customer insight agency focused solely on insight synthesis. Dan helps insight teams do more with their existing research – either synthesising their insight\, or training them to do it themselves. In 2020\, he was the proud winner of the MRS/ICG Independent Consultant award. \nwww.shedresearch.co.uk \nhttps://www.linkedin.com/in/dan-young-shed/ \nRegister for this webinar here\n(Note that this session WON’T be recorded to attend it if you don’t want to miss out).
URL:https://theicg.co.uk/event/in-the-right-ballpark/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250321T110000
DTEND;TZID=Europe/London:20250321T113000
DTSTAMP:20260423T091025
CREATED:20250306T152129Z
LAST-MODIFIED:20250310T155116Z
UID:38413-1742554800-1742556600@theicg.co.uk
SUMMARY:How to use the ICG's 'eGroup' (closed email group) more effectively
DESCRIPTION:Are you using the eGroup mailer properly\, or is it anxiety-ridden to do so ?😊 \nThis is a closed session for all ICG members\, whether you’re active on the eGroup or less so. \nJoin us for this short webinar on what the eGroup is and how to use it more effectively. \nMore specifically\, you’ll find out more about; \n\nHow to use it easily\nWhat sort of questions to post\nGeneral rules (do’s and don’ts) – high level\nOptions of receiving the emails\nFuture recommendations.\n\nYou’ll also have the opportunity to tell us how you find it and ask us questions. \nThis session will be run by ICG committee member Paul Gebara\, who’s responsible for helping members get the most out of the eGroup. \nRegister for this session here\n 
URL:https://theicg.co.uk/event/how-to-use-the-icgs-egroup-closed-email-group-more-effectively/
CATEGORIES:ICG Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250401T160000
DTEND;TZID=Europe/London:20250401T164500
DTSTAMP:20260423T091025
CREATED:20250225T145807Z
LAST-MODIFIED:20250401T091628Z
UID:38385-1743523200-1743525900@theicg.co.uk
SUMMARY:AI in Qualitative Research & Business: A Year of Experimentation and Key Learnings
DESCRIPTION:This Knowledge Share will be run by ICG member Silvia Iranzo Ferrandis  \n  \nOver the past year\, Silvia has been on a journey exploring how AI can enhance both the way she runs her business and the way she conducts qualitative research. From MR-specific qualitative analysis tools to generative AI and productivity-enhancing applications\, she’s tested various platforms and approaches to see what truly delivers value. In this session\, she’ll share her experiences\, practical insights\, and honest reflections on what’s worked (and what hasn’t!)—giving you real-world takeaways to consider for your own practice. \nWhy Attend? \n🚀 Gain Practical Insights – Understand how AI can support qualitative analysis helping you work more efficiently and ultimately improving your results.\n🛠 Discover AI Tools – Get an overview of useful AI-powered tools to improve both your research and business operations\, with real-world user feedback.\n💡 Explore a Range of Platforms – Hear Silvia’s thoughts on tools like CoLoop\, Condens\, ChatGPT\, Claude\, Perplexity\, DALL·E\, Midjourney\, CapCut\, HeyGen\, Synthesia and Dola AI (time permitting!).\n🤝 Ask Questions & Share Perspectives – This is a space to learn\, discuss\, and exchange experiences with fellow researchers. \nAbout Silvia: \n \nSilvia Iranzo Ferrandis is ‘Director & Consultant’ at ‘In Market Research’ in Spain. A senior expert qualitative research consultant who has been working in multi-country international studies for nearly two decades now. Silvia has managed projects for many international research agencies and consumer\, B2B and pharmaceutical global brands. She is passionate about innovation and technology’s role in research and over the past year\, she has been actively trying out and integrating AI tools into her workflow and is now excited to share her insights with the ICG community. \nhttp://es.linkedin.com/in/silviairanzoferrandis \nwww.inmarketresearch.com \nLogin for this session is here  (no need to pre register)
URL:https://theicg.co.uk/event/ai-in-qualitative-research-business-a-year-of-experimentation-and-key-learnings/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250403T110000
DTEND;TZID=Europe/London:20250403T120000
DTSTAMP:20260423T091025
CREATED:20250120T115042Z
LAST-MODIFIED:20250402T104202Z
UID:38269-1743678000-1743681600@theicg.co.uk
SUMMARY:Clientside life in 2025: closing the empathy gap to work well together
DESCRIPTION:This webinar has been generously sponsored by Field Sauce \n \n  \nConsultation by AURA with insight clients\, agencies and micro-businesses identified that lack of understanding for each others’ challenges can cause unnecessary pressure\, waste and stress in research and insight work.  Both clients and agencies referenced the ‘us and them’ culture as a barrier: partners on the supply-side don’t always have sight of clientside pressures; and clients often under estimate the impact on their research partners when projects change. \nFollowing our webinar last year to introduce AURA’s Working Well Together campaign\, AURA is returning to this topic\, and this time focusing on understanding more about clientside life in 2025.  Armed with this additional context\, ICG members will be better placed to develop great relationships and collaborative approaches that truly support their clients. \nClients from AURA (the UK’s biggest community exclusively for clientside researchers) will share their experiences\, plus the findings of a recent survey with AURA members – which can also give clues for when clients will or won’t be more open to working with independents; and ICG members will have the opportunity to ask questions or make suggestions.  This discussion will feed into the Working Well Together Team\, who continue to develop resources and content to support this campaign. \nOur Speakers \nRuth Hinton – Group Head of Customer Experience & Insight \n \nWith a career in client-side consumer insight spanning over 20 years at a variety of major retail and hospitality brands\, and a background in psychology\, Ruth Hinton specialises in understanding the people behind the numbers and collaborating with colleagues to drive improvements for customers. \nRuth is currently Group Head of Customer Experience at Vue International\, and also Chair of AURA\, the UK’s biggest community exclusively for client-side researchers – providing content\, events and peer-to-peer support\, to inspire insight and drive impact within organisations. \nNick Bonney – Deep Blue Thinking (and ICG member). \n \nNick has been a member of the ICG since 2018 when he set up Deep Blue Thinking. As many of us can probably relate to\, Nick has seen the research industry from many different angles. He has had roles as an interviewer\, a field manager\, an agency exec right through to MD and worked a client for nearly 20 years\, serving on the AURA Council . Based on those experiences\, he saw the AURA Charter as a chance to get the industry to work more effectively together and volunteered to get involved. \n  \nRegister for this webinar here 
URL:https://theicg.co.uk/event/clientside-life-in-2025-closing-the-empathy-gap-to-work-well-together/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250410T100000
DTEND;TZID=Europe/London:20250410T103000
DTSTAMP:20260423T091026
CREATED:20250317T185404Z
LAST-MODIFIED:20250319T084637Z
UID:38431-1744279200-1744281000@theicg.co.uk
SUMMARY:Award for Independent Consultants - Your Questions Answered
DESCRIPTION:Come and join us to hear more about the MRS/ICG Award for Independent Consultants and how to submit a winning entry. \nFind out what the judges are looking for\, get tips to help you craft your paper and hear about the rewards of being a finalist or winner. \nAsk us any question – no obligation to submit anything! \nThe submissions window is from 1st May to 26th June so it’s definitely time to start preparing! \nNo need to pre-register for this: just login to https://zoom.us/j/2071827436 \n  \nAward 2024 for reference \nMRS/ICG Award For Independent Consultants 2024 – OPEN FOR ENTRIES – The ICG \nAward for Independent Consultants 2024: Finalists Share Their Submissions – The ICG \nRECORDING: Award for Independent Consultants 2024 Finalists Share Submissions – The ICG
URL:https://theicg.co.uk/event/award-for-independent-consultants-your-questions-answered/
CATEGORIES:ICG Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250430T120000
DTEND;TZID=Europe/London:20250430T124500
DTSTAMP:20260423T091026
CREATED:20250212T094810Z
LAST-MODIFIED:20250212T095036Z
UID:38346-1746014400-1746017100@theicg.co.uk
SUMMARY:Book Group – Meet the author of StandOut Strategies
DESCRIPTION:Chantal Cornelius will chat about her newest book StandOut Strategies: Outshine Your Competitors\, Win New Clients & Build Lasting Success\, hosted by ICG Co-Chair Karen Elton. \n \nBy using this link you can buy a copy of the book\, direct from Chantal\, with an ICG member discount: \nhttps://appletreeuk.com/products/stand-out-strategies-icg/ \nEveryone is welcome\, whether you have read the book or not\, as we’ll talk through the strategies and you can ask Chantal any questions you have about promoting your business. \nChantal has been in marketing since 1995 and in that time has gathered a wealth of experience in helping small businesses to promote their services. Chantal’s company Appletree helps small businesses to grow by helping in creating Marketing plans\, websites\, email newsletters\, networking skills\, online marketing\, SEO\, PR\, book publishing and much more. \nJoin us at 12pm on Wednesday 30 April 2025. \nRegister for this session here\n(2) Chantal Cornelius | LinkedIn
URL:https://theicg.co.uk/event/book-group-meet-the-author-of-standout-strategies/
CATEGORIES:ICG Event
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/08/HP-Business-knowledge-169993375.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250501T110000
DTEND;TZID=Europe/London:20250501T110000
DTSTAMP:20260423T091026
CREATED:20250402T105236Z
LAST-MODIFIED:20250407T101741Z
UID:38483-1746097200-1746097200@theicg.co.uk
SUMMARY:Reframing the role of automation in data storytelling
DESCRIPTION:This webinar has been generously sponsored by YouScan\, social media listening with visual insights. Lunch&Learn from YouScan recording available here . \n  \n  \nWhen we think about automation in quant reporting\, we often picture it handling repeatable reports—trackers\, multi-market studies\, and templated solutions. But automation has evolved. Increasingly\, it’s being introduced much earlier in the research workflow\, not just as a reporting tool\, but as a way to explore data\, uncover insights\, and shape narratives more efficiently. \nJoin us to discover how automation can enhance—not replace—your research expertise\, and how you can integrate it into your workflow beyond templated outputs. \nThis session is led by Adam Baker\, who brings nearly 15 years of Market Research experience and now leads Customer Success at Indico Labs\, helps research agency leaders and consultants significantly reduce the time they spend on manual report automation\, combining a “done with you” approach to reporting efficiency with self-service reporting software. Adam has a deep understanding of researchers’ needs and is driven to solve the toughest operational challenges. \n \nIncludes a special offer for ICG members. \nIndico Labs \nOffer for ICG members \nRegister for this session here 
URL:https://theicg.co.uk/event/reframing-the-role-of-automation-in-data-storytelling/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2025/04/Adam-Baker-Indico-Labs.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250506T160000
DTEND;TZID=Europe/London:20250506T170000
DTSTAMP:20260423T091026
CREATED:20250403T175600Z
LAST-MODIFIED:20250403T175600Z
UID:38502-1746547200-1746550800@theicg.co.uk
SUMMARY:Beyond Z: Understanding the UK's young people
DESCRIPTION:This Knowledge Share has been generously sponsored by Yasna.ai\, the AI-powered platform that helps independent researchers\, consultants\, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100)\, sign up at yasna.ai \n \n  \nWe welcome ICG member Konrad Collao\, Craft\, to run this 1-hour session about Gen Z in the UK today. \nKonrad has a wealth of knowledge about this topic\, based on several award-winning projects\, thousands of people surveyed\, hundreds of qualitative conversations\, dozens of digital ethnographies and in-person visits – plus several significant literature reviews. \nMore specifically\, Konrad will cover; \n\nThe problem with generational thinking\nBusting commonly-held myths about young people\nDiscussing socio-economic and socio-cultural macro themes that condition the world young people are coming of age in\nExploring the 6 common mindsets among Gen Z\nExploring youth culture.\n\nKonrad Collao\, Founder\, Craft \n \nKonrad specialises in working with clients in media\, entertainment and technology – providing them with cultural and behavioural insights to navigate digital transformation\, develop content and marketing strategies\, and inform wider business strategy. Much of his work focuses on the changes being wrought by young people coming of age in a very different landscape to that which shaped older generations. For Channel 4\, Konrad is the architect of the award-winning Beyond Z series\, as well as MRS/ICG award-winning work exploring young people’s relationships with factual content. Konrad has designed and delivered foundational youth-focused studies to imagine and develop The Hundred cricket competition for the England and Wales Cricket Board\, and explored young people’s relationships with news for the Reuters Institute. He has also shone a light on Britain’s youth for the BBC\, ITV\, Premiership Rugby\, and the Advertising Association. He has worked across continents for the likes of Netflix\, the BBC World Service\, Red Bull Media House\, and Warner Bros Discovery\, and is a regular speaker on matters of youth and media at international conferences. \n \nRegister for this session here 
URL:https://theicg.co.uk/event/beyond-z-understanding-the-uks-young-people/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250514T130000
DTEND;TZID=Europe/London:20250514T133000
DTSTAMP:20260423T091026
CREATED:20250424T102353Z
LAST-MODIFIED:20250424T104156Z
UID:38578-1747227600-1747229400@theicg.co.uk
SUMMARY:AI powered qual analysis: getting to the insight without losing human touch
DESCRIPTION:Join Marco Rovagnati from Quallie Ai where he’ll cover the latest advancements in AI enabled insights\, best practices for using AI in your work\, challenges that many researchers face\, and a short demo of Quallie.Ai. \nQuallie AI \n \nQuallie.Ai is a tool to analyse in-depth interviews and focus groups using AI\, it’s designed to automate the tedious tasks enabling you to focus on the craft of insights generation. \nMarco Rovagnati \n \nMarco is a qualitative researcher specialising in strategic insights for innovation who worked for global brands like Diageo\, Nike and HP. After years as an insights practitioner he built Quallie.Ai to solve for his most telling pain points while keeping the craft of the strategist intact. \nRegister here \n  \nhttps://quallie.ai/\nhttps://www.linkedin.com/in/marcorovagnati/\nhttps://www.linkedin.com/company/quallie-ai
URL:https://theicg.co.uk/event/ai-powered-qual-analysis-getting-to-the-insight-without-losing-human-touch/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250515T110000
DTEND;TZID=Europe/London:20250515T123000
DTSTAMP:20260423T091026
CREATED:20250403T165408Z
LAST-MODIFIED:20250407T090338Z
UID:38497-1747306800-1747312200@theicg.co.uk
SUMMARY:AI And The Future Of Research - An ICG Panel Debate
DESCRIPTION:This panel debate has been generously sponsored by Quallie AI\, a tool to analyse interviews\, discover themes and share clips from research. \n \n  \nThe ICG is committed to helping its members stay ahead of the curve in relation to AI innovation in resarch; we believe there is great power in sharing our collective experiences and intelligence together.  This ICG event ‘AI and the future of research’ has a dual purpose: \n\nSharing our experiences of using AI tools and visions of the future\, so we learn from each other\nCo-creating what we researchers need to do\, so we help future-proof our roles post AI.\n\nAttendees will leave with a stronger idea of how AI is being used in a range of research methods\, its benefits and shortcomings\, and more confidence in how we can secure our roles in this post-AI era. \nIt will be an interactive event with attendees sharing their thoughts via text chat. \nWe encourage all members to attend\, whatever your thoughts and experiences of AI are. Please come and join in the debate. We will not be recording the session to encourage everyone to be open with their thoughts. \nWe will be launching a survey before this session to help shape our discussions – please look out for publicity about this and complete it. With special thanks to Aakanksha Haran for hosting this survey. \nWe would also like to thank Hugh Carling for hosting on his Liveminds platform some videos of thoughts from a few ICG members about the topic which we’ll be using during the debate. \nOur Panel Chair and Panellists \n\nNadia Antropova\nHugh Carling\nChris Cook\nRamona Daniel\nSidi Lemine \nTom Woodnutt (Panel Chair)\n\n  \nRegister for this session here \n 
URL:https://theicg.co.uk/event/ai-and-the-future-of-research-an-icg-panel-debate/
CATEGORIES:ICG Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250521T130000
DTEND;TZID=Europe/London:20250521T133000
DTSTAMP:20260423T091026
CREATED:20250428T104815Z
LAST-MODIFIED:20250428T104953Z
UID:38589-1747832400-1747834200@theicg.co.uk
SUMMARY:Discover an integrated qual platform that streamlines projects for everyone
DESCRIPTION:Most qualitative research platforms have a learning curve\, require you to operate in a sandbox\, and are often expensive. You like Zoom\, your respondents like Zoom. But what about situations when clients need to observe? Do you have to jump through hoops to prevent contamination between client and participants or pay a small fortune to provide virtual backroom to clients? \nWhat we will cover during this lunch and learn session is a ‘how-to’ – how to use your existing tech stack with platforms that enhance capabilities\, not just replace them. \nOur thinking is simple. Zoom is a world leader in enterprise class online meeting SaaS. Why not have a qual research specific layer added on top of Zoom to turn it into an online qual research hub? \nFlowres is not just about a ‘Virtual Backroom’. Flowres has analysis layer that is well appreciated by researchers worldwide. \nWhy should you attend: \nDiscover how independent insight consultants can leverage tools like flowres.io to utilize the video capabilities of your Zoom or Teams subscription and streamline your online qual research  without paying ‘bloated’ platform costs. \nAbout flowres.io: \nFlowres is the all-in-one qual research platform built by researchers\, for researchers. \nIt seamlessly integrates with Zoom\, Teams & Meet — no new logins needed for participants or clients. Includes a dedicated observer backroom\, automated transcriptions\, AI-assisted analysis\, and real-time moment capture. flowres helps independents work smarter\, deliver faster\, and scale insight with confidence. \nAbout the presenters: \nJiten Madia (https://www.linkedin.com/in/jitenmadia/) (Founder & CEO) \n \nQualitative researcher at heart\, Jiten has been a practitioner of qualitative research for 6 years early in his career. Jiten has spent time on both client and agency side working with consumer insights in different capacities. \nManiish Karve (https://www.linkedin.com/in/maniishkarve) \n \nManiish has extensive experience in running market research operations at scale for some of the largest agencies in the world. He has also been a data analytics practitioner on the latter part of his career. \nPrivacy you can trust \nFlowres is GDPR-compliant\, ISO 27001 certified\, and aligned with MRS and ESOMAR standards. Your data stays within a secure\, walled garden—never used for model training. We’ve signed data processor agreements with leading LLMs to ensure maximum confidentiality. \nExclusive for ICG members\nGet preferred access\, hands-on support\, and a 20% discount on monthly subscription.\nStart your free pilot: Register here – https://flowres.io/signup\nConnect with us: hello@flowres.io \nFurther reading/viewing \nCase Studies: \n\nSpeedy response to fast turn-around report using flowres\, by Elizabeth Kasumi\n\nhttps://youtu.be/-j1tNt8DuiM?si=KnJtVANW-BSb-O81 \n2. Driving cost efficiency in Online Qual fieldwork \nhttps://flowres.io/blog/driving-72-percent-cost-efficiency-in-online-qualitative-fieldwork \nTestimonial: \nNRGMR: why Shannon adopted flowres\, and the impact of flowres on NRGMR’s online qualitative workflow – https://youtu.be/ESVGkTb_Dno?si=ZJZDa3Gh45bvPw_u \nRegister for this session today\n 
URL:https://theicg.co.uk/event/discover-an-integrated-qual-platform-that-streamlines-projects-for-everyone/
CATEGORIES:Lunch&Learn
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250522T110000
DTEND;TZID=Europe/London:20250522T120000
DTSTAMP:20260423T091026
CREATED:20250429T164911Z
LAST-MODIFIED:20250514T113628Z
UID:38606-1747911600-1747915200@theicg.co.uk
SUMMARY:Commercial semiotics - IN ACTION!!!
DESCRIPTION:This webinar is generously sponsored by InsightX Research Solutions \, specialists in designing custom fieldwork and data collection strategies to meet the unique needs of each client. Whether it’s B2B or B2C\, Quant or Qual\, CATI/Online/Mixed-Mode\, Locally or Internationally\, their omni-channel approach fosters authentic participation and ensure the collection of high-quality\, representative data. \n \n  \nWe welcome ICG member Ashley Mauritzen to present this webinar. \nCommercial semiotics – IN ACTION!!! \nA hands-on guide to integrating commercial semiotics and cultural analysis into your research practise. \nSemiotics and cultural analysis have so much to offer – but if you’re struggling to get your head round them\, how do clients stand a chance? This webinar gives you the practical grounding you need to integrate this powerful methodology – with its unique capability to surface hidden meanings and make sense of the cultural noise. \nHow? We will be going low on theory and big on application. Getting beyond how it works to how it’s used. With a total absence of jargon\, some interactive decoding and plenty of case studies along the way. \nCome along if you’re curious to know: \n⁃            When could semiotics add most to your project? \n⁃            How can you sell semiotics to clients? \n⁃            How can semiotics work alongside qualitative and quantitative research? \n… and plenty more. \nAshley Mauritzen \n \nAshley Mauritzen has been helping brands decode consumer culture and future-proof their place within it since 2010\, working across brand positioning\, product innovation and creative development for some of the world’s biggest brands. \nWith a background in journalism\, her practice is distinct for its emphasis on demystifying semiotics\, producing clear\, provocative and actionable strategic insight with plenty of personality. \nA seasoned independent consultant\, Ashley partners with big agencies and boutique outfits – from proposal right through to client presentation. \n(12) Ashley Mauritzen | LinkedIn \nRegister for this webinar here\n  \n 
URL:https://theicg.co.uk/event/commercial-semiotics-in-action/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250522T130000
DTEND;TZID=Europe/London:20250522T133000
DTSTAMP:20260423T091026
CREATED:20250429T162018Z
LAST-MODIFIED:20250430T133934Z
UID:38602-1747918800-1747920600@theicg.co.uk
SUMMARY:AI made easy: helping small teams make a big impact
DESCRIPTION:Grab your lunch and join us for a fast-paced\, insight-packed session designed just for independent market research consultants\, from Bilendi – end-to-end experts in both qual and quant. \n \nUnlock the next level of what you already do best. We will introduce you to BARI\, our AI qual assistant\, and show you how together\, you can: \n\nLaunch projects faster\nWork smarter with automated scripting\, moderation\, analysis & PowerPoint reports\nTap into large sample sizes for results you can confidently generalise #quantifiedqual\nExtend your capabilities – not your overhead\nGive you back space for creative\, strategic thinking\n\nWe’ll also share case studies showing how independent consultants like you are delivering boardroom-ready insights without scaling their teams. \n  \nAbout Bilendi and the Discuss Platform: \n\nOne-stop-shop: Quant and qual expertise\, with online access panels\, online quant\, an online qual platform\, recruitment\, incentives\, and analysis — all under one roof\nAI-powered efficiency: From scripting to moderation to final deliverables\, get more done\, faster\nOnline Qual platform: designed for your one-to-one and collaborative online communities\, with end-to-end AI for speed\, depth – and even breadth!\nYour Partner All Around the World: Local teams\, multilingual capabilities\, and seamless market coordination\nDesigned for you: We regularly support independent consultants and small teams with right tools\, expertise\, and flexibility.\n\nSpeakers: \nMelissa Short \n \nMelissa is a skilled qualitative researcher who leads full-service projects for Bilendi’s clients in France. She is currently dedicated to enhancing the Bilendi Discuss platform\, ensuring it meets the evolving needs of qualitative researchers in today’s market. \nAnthony Brodbin \n \nAnthony is focused on the sales side of Bilendi\, specialising in the Qualitative offering. He has extensive experience in aligning technology with research needs\, having worked for platforms like Recollective\, Zappi\, and Forsta. He is dedicated to helping clients unlock the full potential of Bilendi Discuss and its advanced AI features. \n  \nRegister for this session here
URL:https://theicg.co.uk/event/ai-made-easy-helping-small-teams-make-a-big-impact/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250603T120000
DTEND;TZID=Europe/London:20250603T124500
DTSTAMP:20260423T091026
CREATED:20250519T101117Z
LAST-MODIFIED:20250519T102604Z
UID:38656-1748952000-1748954700@theicg.co.uk
SUMMARY:Exploring the Potential of VR/AR in Consumer Insights
DESCRIPTION:This Knowledge Share has been generously sponsored by Yasna.ai\, the AI-powered platform that helps independent researchers\, consultants\, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100)\, sign up at yasna.ai \n \n  \nPlease join ICG member (and committee member) Barbara Du Perron\, Bric\,  who’ll talk to us about VR and AR\nWhat members will gain from attending: \n\nUnderstanding VR/AR & why it is relevant for Consumer Insight: What these technologies are\, current trends\, and why they matter for market research.\nOpportunities for Research: Practical applications like early-stage innovation\, pack testing\, shopper research\,  virtual home testing\, and usability research.\nCollaboration Potential: Exploring ways we can work together. I am especially interested in quallies that are open to conducting interviews in VR/AR (either remote or in-person with augmented/mixed reality)\, recruiters specialized in street intercepts or hard to research sample (e.g. headset owners) \, people that are great with video and that would be interested in creating immersive deliverables using VR/AR footage and industry/domain experts in relevant domains like automotive\, pack/ shopper or usability research.\n\nAbout Barbara \n \nBarbara is an independent consultant with a focus on research technology and innovation  (helping clients choose new tech/tools\, running pilots\, inspiration workshops\, etc). She’s currently transitioning to building research solutions that leverage the potential of VR/AR in market research. Barbara sits on the ICG committee and is responsible for Advertising and Sponsorship. \nNo need to pre-register for this session.\nLogin is https://zoom.us/j/96355976193\nNote that this Knowledge Share is at a different time to our usual Knowledge Shares.
URL:https://theicg.co.uk/event/exploring-the-potential-of-vr-ar-in-consumer-insights/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250613T110000
DTEND;TZID=Europe/London:20250613T114500
DTSTAMP:20260423T091026
CREATED:20250522T164315Z
LAST-MODIFIED:20250522T165139Z
UID:38700-1749812400-1749815100@theicg.co.uk
SUMMARY:Prompt Design for Independent Researchers – Foundations
DESCRIPTION:This Knowledge Share has been generously sponsored by Yasna.ai\,the AI-powered platform that helps independent researchers\, consultants\, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100)\, sign up at yasna.ai \n \n  \nJoin ICG member Ramona Daniel\, 23Insights\, for this Knowledge Share\nThis 45-minute session will help you get more out of the AI tools you’re already using\, without needing to become a tech expert. You’ll learn: \n\nWhat different types of AI tools (like ChatGPT or Claude) can and can’t do\, and how to pick the right one for the job\nSimple\, repeatable ways to write prompts that give you better\, more relevant answers\nHow to fine-tune AI responses when they’re not quite right\nEasy ways to keep track of the prompts you’ve written\, so you can reuse and improve them over time\n\nThis is a hands-on\, interactive session for independent researchers who want to work faster\, think more creatively\, and make AI a more useful everyday tool. \nRamona Daniel \n \nI’m a cultural insights and research strategy consultant with over 25 years of experience at leading global agencies including Ipsos\, Kantar\, and across the WPP network. I now work independently\, partnering with organisations that need senior-level expertise on a flexible\, freelance basis. Clients value my ability to step into complex projects quickly. My work bridges strategic thinking and hands-on delivery\, from designing multi-market research programmes to translating data into compelling cultural narratives. I specialise in helping businesses decode cultural shifts\, optimise research processes for greater efficiencies\, and upskill teams – particularly at the intersection of traditional research methodologies and AI-driven analytics tools. \nhttps://www.linkedin.com/in/ramonadaniel/ \nhttps://www.23insights.co.uk/ \n \nNOTE UNUSUAL DAY AND TIME FOR THIS KNOWLEDGE SHARE. \n  \nLogin is https://zoom.us/j/96355976193\nNo need to pre-register
URL:https://theicg.co.uk/event/prompt-design-for-independent-researchers-foundations/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250625T140000
DTEND;TZID=Europe/London:20250625T150000
DTSTAMP:20260423T091026
CREATED:20250527T151221Z
LAST-MODIFIED:20250610T112824Z
UID:38722-1750860000-1750863600@theicg.co.uk
SUMMARY:ICG Member Census - Exploring The Results
DESCRIPTION:The ICG conducted a Member Census in February. \nThanks to the hard work and expertise of the team of members who ran and processed this*\, we’d now like to invite members to come along and hear some of the results. \nWe’d also like to take this opportunity to explore ICG ideas for improvement. \nSpecial thanks to the team who made the census happen: \nCore Team: \n\nRamona Daniel: Project Lead\nNadia Antropova: Project Lead \nArthur Fletcher: Data Host\nTony Isaacs: Data Processor\n\nAdditional Help: \n\nRose Wray-Brown\nLucy Nicholls \nAnge Taylor \n\nRegister your place at this now 
URL:https://theicg.co.uk/event/icg-member-census-exploring-the-results/
CATEGORIES:ICG Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250703T110000
DTEND;TZID=Europe/London:20250703T120000
DTSTAMP:20260423T091026
CREATED:20250515T103753Z
LAST-MODIFIED:20250515T104221Z
UID:38643-1751540400-1751544000@theicg.co.uk
SUMMARY:Click\, connect\, engage! Using cyberpsychology to motivate participants online
DESCRIPTION:This webinar is generously sponsored by InsightX\, specialists in designing custom fieldwork and data collection strategies to meet the unique needs of each client. Whether it’s B2B or B2C\, Quant or Qual\, CATI/Online/Mixed-Mode\, Locally or Internationally\, their omni-channel approach fosters authentic participation and ensure the collection of high-quality\, representative data. \n \nDo you want to know why participants in an online community won’t engage with each other? Why online focus groups feel so much harder to get going than face-to-face ones? Or why your participant happily videoed himself in the shower for a pre-task? Cyberpsychology has the answers – and more! In this webinar\, Dr Jo Meredith – who previously worked as an academic in the field of cyberpsychology – will talk through the high level theories that explain online behaviour\, and give insight\, tips and tricks into how to make sure you can get the most out of your participants online. \nDr Jo Meredith  \n \nDr Jo Meredith is Associate Director at Magenta Research. With a PhD in Social Psychology and a specialism in cyber and media psychology\, Jo has focused predominantly on understanding online behaviour and communication. She has published peer-reviewed academic papers in the specialist journals\, and worked in the highly regarded Cyberpsychology Research Unit at the University of Wolverhampton. Since joining Magenta\, Jo has made good use of her background in cyberpsychology\, working on projects on high media literacy and AI. \nAbout Magenta \n \nMagenta is a multi-award winning full-service global consumer insight agency. Magenta is a team of passionate senior researchers with diverse expertise\, from anthropology to AI\, cyber psychology\, semiotics and discourse analysis\, using innovative approaches to push boundaries and access how people truly think and feel. We foster an environment of curiosity\, challenging norms and brave thinking. Our mission is to bring real voices to the forefront\, unbound by methods\, choosing approaches that get closer to the consumer. Our visual storytelling will share a story you’ve never heard before. \n(3) Joanne Meredith | LinkedIn \nJo@magentaresearch.co.uk \nRegister for this session here
URL:https://theicg.co.uk/event/click-connect-engage-using-cyberpsychology-to-motivate-participants-online/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250708T160000
DTEND;TZID=Europe/London:20250708T164500
DTSTAMP:20260423T091026
CREATED:20250624T122059Z
LAST-MODIFIED:20250624T122059Z
UID:38801-1751990400-1751993100@theicg.co.uk
SUMMARY:Qual researchers’ big opportunity with smaller brands
DESCRIPTION:This Knowledge Share has been generously sponsored by Yasna.ai\, the AI-powered platform that helps independent researchers\, consultants\, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100)\, sign up at yasna.ai \n \nThis Knowledge Share will be presented by ICG member Hugh Carling \n \nNew technology like Generative AI is enabling smaller brands to regularly access qualitative insights for the first time. We’ll explore how and why this development will grow the industry over the coming years and as it does\, provide big opportunities for independent qualitative researchers. \nSpecifically\, we’ll cover: \n\nThe scope of this growing market\nSmaller brands and qual research – then and now\nThe technologies driving change\nThe risks in that change\nThe opportunity for independent researchers\nHow you can capitalise on it\n\nThis will be supported by both primary and desk research\, and illustrated with recent examples. \nHugh Carling\, is a founder of Liveminds\, a pioneer of mobile qual and the creator of Behavioural Recruitment\, the MRS award-winning service that uses social networks to engage fresh participants in 190 countries. \nLiveminds have integrated generative AI throughout their mobile qual and recruitment platform to deliver curated insight videos from global participants in just 48 hours. Their mission is to enable every business to have access to the insights they need to grow. \n \n  \nJoin this session here  (no need to pre register)\n  \n 
URL:https://theicg.co.uk/event/qual-researchers-big-opportunity-with-smaller-brands/
CATEGORIES:Knowledge Share
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DTSTART;TZID=Europe/London:20250709T130000
DTEND;TZID=Europe/London:20250709T133000
DTSTAMP:20260423T091026
CREATED:20250603T101134Z
LAST-MODIFIED:20250603T101258Z
UID:38745-1752066000-1752067800@theicg.co.uk
SUMMARY:Why AI can be your saviour\, not your successor
DESCRIPTION:Our industry sometimes feels overwhelmed with the amount of AI tools bursting onto the market promising to do what we have spent our lifetime perfecting for a fraction of the speed and price. We can be suspicious\, cynical and a little bit terrified\, or accepting\, positive and excited.  Or often both at the same time. This session seeks to look at how we worked within both those mindets and shows how we think AI Powered Qual will never replace us\, but how it can completely enhance what we do\, making us more competitive\, able to take on bigger projects and liberate our time to focus on the strategic thinking our clients really pay us for. \nWelcome to QualifyAI \n \nSpun out of Firefish\, we’re not ResTech mercenaries seeking to obsolete you (and us!) but taking a qual heritage built over 25 years and redeploying it in an AI world. We’ll show how using our platform is opening up new revenue opportunities for Qualitative research\, reopening people’s eyes to the power of qualitative research\, leading to incremental revenues and an appreciation for Qual by clients who simply don’t have the time or budgets to include Qual in its everyday decision making. \nWe’ll give you a tour of the platform and its use cases\, and leave you with a sense of how you can take advantage of it to power your qualitative future\, just as it is helping to transform Firefish\, allowing our people to focus on our clients\, to do bigger\, more complex projects and opening up budget for more deeply human activities. \nAnd we’d like to have a bit of a debate about AI\, qual and the future too while we are at it. \nThe Speakers \nJem Fawcus \n \nJem has spent the last twenty five years building a world class qualitative research agency that has excelled in understanding humans to deliver insight that has helped clients create compelling communications to drive brand growth. \nRichard Owen \n\nRichard’s career has been rooted in innovation from the early days on the transition to online research\, to building and selling mobile applications\, to consultancy on transformation and now to the application of AI in research. \nwww.qualifyai.co \nRegister for this session here 
URL:https://theicg.co.uk/event/why-ai-can-be-your-saviour-not-your-successor/
CATEGORIES:Lunch&Learn
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DTSTART;TZID=Europe/London:20250710T180000
DTEND;TZID=Europe/London:20250710T220000
DTSTAMP:20260423T091026
CREATED:20250513T130106Z
LAST-MODIFIED:20250513T130106Z
UID:38636-1752170400-1752184800@theicg.co.uk
SUMMARY:ICG Annual Summer Party\, London
DESCRIPTION:This event has been generously sponsored by Rigour Research\, your data collection and analysis specialists. \n \n  \nTickets are now available for the ICG’s annual Summer Party on Thursday 10 July\, 6pm\, at the Lockhouse\, Paddington\, London. \n \nTickets are £40+VAT+ticketing fees\, to include great food and drinks. \nBuy your tickets here \n 
URL:https://theicg.co.uk/event/icg-annual-summer-party-london/
CATEGORIES:ICG Event
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DTSTART;TZID=Europe/London:20250716T143000
DTEND;TZID=Europe/London:20250716T150000
DTSTAMP:20260423T091026
CREATED:20240103T111318Z
LAST-MODIFIED:20250714T154109Z
UID:36725-1752676200-1752678000@theicg.co.uk
SUMMARY:ICG Member Wellbeing Get-Together
DESCRIPTION:A bi-monthly 30-min online ‘Wellbeing Get-Together’  for ICG members. \n \nThese are opportunities for members to; \n\nshare/offload whatever they’d like to share with others\, whatever size or type of issue\, concern\, or niggle being faced\nask others for their thoughts/advice about this if desired\nget to know each other further through this.\n\nThink of these sessions as water-cooler moments; your chance to offload\, chat\, engage with others. It can be isolating working alone/in small businesses and these sessions are designed to mitigate against that. \nFeel free to chat about what’s going on in your lives holistically/widely\, not just about work-related stuff. \nAnother way to bring our community of members together. \nNo need to pre-register for these bi- monthly sessions: Login is https://zoom.us/j/93720922779 \n 
URL:https://theicg.co.uk/event/icg-member-wellbeing-get-together/
CATEGORIES:ICG Event
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DTSTART;TZID=Europe/London:20250721T170000
DTEND;TZID=Europe/London:20250721T183000
DTSTAMP:20260423T091026
CREATED:20250630T141550Z
LAST-MODIFIED:20250701T114256Z
UID:38833-1753117200-1753122600@theicg.co.uk
SUMMARY:ICG and MRS - with a pub meet up before and afterwards
DESCRIPTION:For ICG members only. \n  \nJoin us in Central London (or online) to hear from Jane Frost (CEO of The MRS) at the MRS HQ who’ll  tell us all about what the MRS is up to and the benefits available to members. This is a great opportunity to hear directly from Jane and also to ask questions. \nIf you’re joining us in London\, we will be meeting before and afterwards in a nearby pub for an opportunity to chat with other ICG members. \nCentral London meet up \nTimings:  \n4pm: The Slaughtered Lamb 34-35 Great Sutton Street\, EC1V 0DX \n5pm: The Market Research Society 15 Northburgh Street\, London EC1V 0JR \n6.30pm: The Slaughtered Lamb 34-35 Great Sutton Street\, EC1V 0DX \nTo attend the MRS talk in person please register here\nJoin the MRS remotely at 5.30pm on Teams \nWhilst there is a limit of 50 attendees in person\, this will be a hybrid event and all are welcome to join online via Teams: \nMicrosoft Teams – Join here\nJoin the meeting now \nMeeting ID: 348 391 358 289 \nPasscode: TW3Bm3NC \n  \n 
URL:https://theicg.co.uk/event/icg-and-mrs-with-a-pub-meet-up-before-and-afterwards/
CATEGORIES:External Event,ICG Event
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