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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250807T140000
DTEND;TZID=Europe/London:20250807T150000
DTSTAMP:20260419T020327
CREATED:20250714T162722Z
LAST-MODIFIED:20250714T162722Z
UID:38886-1754575200-1754578800@theicg.co.uk
SUMMARY:Beyond Words: How Language and Culture Shape Credible Global Market Research
DESCRIPTION:This webinar has been generously sponsored by TTC wetranslate Ltd  \n \nUnlock the secrets to truly credible global market research in thisupcoming webinar\, “Beyond Words: How Language and Culture Shape Credible Global Market Research.” \nIn today’s interconnected world\, understanding your audience goes far beyond simple translation. Join us to discover how cultural nuance and linguistic expertise are essential for accurate data\, meaningful insights\, and research that resonates worldwide. \nThis session will empower you with practical strategies to navigate cross-cultural challenges\, avoid common pitfalls\, and deliver research that stands up to global scrutiny. \nOur speaker – Levent Yildizgoren \n \nLevent is one of the two co-founders of TTC wetranslate and has helped it grow from a single to multi-language vendor. Levent is an experienced English to Turkish translator himself and a PRINCE2® Qualified Project Manager. \nLevent has over 30 years of industry experience; he is a mentor\, speaker\, charity fundraiser and visiting lecturer at Essex University. He was the winner of ‘Outstanding Contribution to Translation Industry in 2015’ award. \nLevent also is a published author of ‘Good Business in any Language’ and host of ‘Thrive in Global Markets’ podcast. In his spare time\, he enjoys skiing\, bike riding and swimming\, and is also a PADI rescue diver. \nE: levent@ttcwetranslate.com \nRegister for this webinar here 
URL:https://theicg.co.uk/event/beyond-words-how-language-and-culture-shape-credible-global-market-research/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250820T130000
DTEND;TZID=Europe/London:20250820T133000
DTSTAMP:20260419T020327
CREATED:20250625T103105Z
LAST-MODIFIED:20250625T103927Z
UID:38803-1755694800-1755696600@theicg.co.uk
SUMMARY:Effortless Rewards: Smarter Gifting for Happier Participants
DESCRIPTION:Welcoming Totally Gifts for this half-hour session \n \nWhat You’ll Learn \nIn this half-hour session\, you’ll discover how our platform simplifies participant rewards while delivering a seamless\, engaging experience for recipients. Whether it’s prepaid cards\, a wide selection of market leading gift vouchers\, or even BACS payments—we handle it all through a single\, easy-to-use code and delivery portal. \nAt Totally Gifts\, we go beyond being just a provider; we strive to be a trusted partner in your projects. Our solution helps you streamline reward management while ensuring a frictionless experience for participants. \nAbout Totally Gifts  \nTotally Gifts is built on deep industry expertise and years of hands-on experience. Purpose-built for the B2B market\, our platform is designed to support organisations of all sizes in delivering a wide range of rewards\, effortlessly. \nFrom selection to delivery\, our curated\, full-service approach takes the complexity out of rewards\, so you can focus on what you do best\, while we handle the rest. \nMeet the Speaker: Peter Bennett\nSales Director\, Totally Gifts \n \nPeter brings over 10 years of experience in the rewards\, recognition\, and loyalty space. Having worked both client-side and agency-side\, he’s led high-impact projects for global blue-chip clients. \nSince joining Totally Gifts over two years ago\, Peter has spearheaded the Client Solutions strategy\, successfully delivering multimillion-pound\, multi-continent reward programs. His expertise\, coupled with our agile in-house tech and client-first approach\, enables us to deliver exactly what our clients need\, when they need it. \nRegister for this session (open to non-members)
URL:https://theicg.co.uk/event/effortless-rewards-smarter-gifting-for-happier-participants/
CATEGORIES:Lunch&Learn
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250902T160000
DTEND;TZID=Europe/London:20250902T164500
DTSTAMP:20260419T020327
CREATED:20250731T112525Z
LAST-MODIFIED:20250731T113259Z
UID:38958-1756828800-1756831500@theicg.co.uk
SUMMARY:A Whistlestop Tour of Canva
DESCRIPTION:This Knowledge Share will be presented by ICG member Ramona Daniel and is generously sponsored by AddMaple \n \n  \n  \n  \nReady to see what all the Canva fuss is about? This session is perfect if you’ve been curious about whether it’s worth making the switch from PowerPoint\, or if you want to create better-looking social content without needing a design degree. \nRamona will walk you through creating presentations in Canva and show you how it stacks up against PowerPoint. Spoiler alert! There are some genuine advantages worth knowing about. \nWe’ll also explore how to knock up social media content quickly\, create simple videos\, and use whiteboards for coaching and brainstorming sessions. Plus I’ll cover the different ways to export and share your work. \nIt’s not a deep-dive tutorial\, more of a “here’s what Canva can actually do for you” overview that should give you enough to decide if it’s worth exploring further. \nBy the end\, you’ll have a good sense of where to start if you want to give it a go. \nRamona Daniel \n \n\n\n  \nI’m a cultural insights and research strategy consultant with over 25 years of experience at leading global agencies including Ipsos\, Kantar\, and across the WPP network. I now work independently\, partnering with organisations that need senior-level expertise on a flexible\, freelance basis. Clients value my ability to step into complex projects quickly. My work bridges strategic thinking and hands-on delivery\, from designing multi-market research programmes to translating data into compelling cultural narratives. I specialise in helping businesses decode cultural shifts\, optimise research processes for greater efficiencies\, and upskill teams – particularly at the intersection of traditional research methodologies and AI-driven analytics tools. \nhttps://www.linkedin.com/in/ramonadaniel/ \nhttps://www.23insights.co.uk/ \n \n\n\nLogin here (no need to pre-register).
URL:https://theicg.co.uk/event/a-whistlestop-tour-of-canva/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250910T130000
DTEND;TZID=Europe/London:20250910T143000
DTSTAMP:20260419T020327
CREATED:20240926T103338Z
LAST-MODIFIED:20250904T140207Z
UID:37855-1757509200-1757514600@theicg.co.uk
SUMMARY:ICG Member Speed Networking (using Remo)
DESCRIPTION:This event has been generously sponsored by Glaut \n \n  \n  \n  \n  \nWe are excited to bring you another ICG Member Speed Networking session\, hosted by the virtual conferencing/meeting platform\, Remo. \nThis is your opportunity to meet others in small groups/one to one\, for short periods of time. \nWe’d encourage you all to treat this as a fun way to get to know others\, rather than being a direct sales pitch. \nRegister your place here \n(Note – there are a number of ways to register. If you click on ‘magic link’ with your email address\, it’ll send  a link to your inbox from which you can register. Alternatively\, you can register using the other platforms they list there).  \n 
URL:https://theicg.co.uk/event/icg-member-speed-networking-using-remo/
CATEGORIES:ICG Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250911T110000
DTEND;TZID=Europe/London:20250911T120000
DTSTAMP:20260419T020327
CREATED:20250729T065247Z
LAST-MODIFIED:20250729T065247Z
UID:38947-1757588400-1757592000@theicg.co.uk
SUMMARY:Secure your small business: easy wins for information security peace of mind
DESCRIPTION:This webinar has been sponsored by Indeemo \n \n  \n  \nSupply chain attacks are on the rise.  Small and medium sized businesses are often targeted by attackers to either gain access into larger companies systems\, or access information.  End clients know this and therefore carry out extensive procurement activities on their suppliers (including research agencies).  There is also an expectation for agencies to carry similar checks on their suppliers (e.g. freelancers\, fieldwork providers) – this is to ensure client commercial and participant personal information is secured wherever it exists down the supply chain. \nDuring this session we will cover some basic security hygiene items which you can apply to your devices and cloud services to help minimize risks when you are custodians of this information.  We’ll also show you what to look out for from a risk perspective when selecting\, suggesting and using cloud services (including AI tools) to assist you in your projects. \nWe will also be looking at a few examples of common attacks and what to do to help prevent a security breach. \nAttendees can expect to leave the session with added knowledge on how to protect digital information on systems and devices as well as feeling empowered to confidently respond to client security questions and questionnaires. \nOur presenter – John Rickets \nJohn Ricketts has been working in the market research agency since 1997 – he now has grey hair.  In that time he delivered technical and security support services to research agencies\, freelancers\, CATI centres\, and viewing studios. John left the industry for 3 years to develop his cyber security skills further by assisting Enterprise and Government organizations with security governance \, risk and compliance activities. \nHe came back to the insights industry in 2018 to establish InfoShelter Ltd – a company formed with the aim of helping market research businesses traverse the cyber threat landscape and meet client and regulatory requirements in information security\, privacy\, and now\, AI Governance. \n \n  \n  \nWeb: https://www.infoshelter.co.uk \nCompany LinkedIn: https://www.linkedin.com/company/infoshelter-ltd/ \nJohn R LinkedIn: https://www.linkedin.com/in/john-ricketts/ \nRegister for this webinar here 
URL:https://theicg.co.uk/event/secure-your-small-business-easy-wins-for-information-security-peace-of-mind/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250916T120000
DTEND;TZID=Europe/London:20250916T124500
DTSTAMP:20260419T020327
CREATED:20241114T095021Z
LAST-MODIFIED:20250731T110805Z
UID:38021-1758024000-1758026700@theicg.co.uk
SUMMARY:Book Group:  "The Way We Talk Around Here" by Gill Ereaut
DESCRIPTION:  \nJoin author Gill Ereaut\, alongside ICG member Judy Taylor who’ll lead a discussion about this book that shows how your organisation’s culture shows up in your language and why it matters. \nJudy says… \nIf you work with companies who are aiming to improve workplace culture and communication\, or if you are responsible for advising clients on how they communicate with their staff\, about their brands\, to their consumers\, The Way We Talk Around Here is well worth a read. \nIt’s great for qualitative researchers to understand how and why language is the data of culture. By being able to decode language and its influence\, it helps highlight how it also sets invisible rules and parameters that affect how we are perceived and how we perceive others.  Reading this book can change how we speak\, read and listen. The book outlines clear strategies for leaders to adopt more relevant and meaningful cultural norms through the language they use. The book focuses on linguistics\, and provides insights into how small linguistic changes can transform a business or brand culture. It’s great to apply some of her wisdom to running focus groups and depth interviews too\, and especially apply it when completing ethnographic work. \nExtract from the Amazon summary: \nThe unspoken rules and unquestioned assumptions that make up an organization’s culture are so well hidden that\, once we become insiders\, we stop noticing them. They’re just ‘the way we do things around here’.  Examining an organization’s language is a powerful and practical way to shed light on its culture. \nGill Ereaut describes how to uncover organizational and team cultures through paying close attention to the language used and adopted by insiders. \n\nHow researchers and ethnographers – and those helping organisations – can spot language patterns to identify unconscious rules and norms\n\nNB Gill Ereaut is a linguistic consultant specializing in analyzing corporate cultures and their effects. She founded UK consultancy Linguistic Landscapes Ltd in 2002\, pioneering the commercial application of language analysis to organizational challenges. \nMore info \n‘The Way We Talk Around Here: How your organization’s culture shows up in your language and why it matters’ is shortlisted for the People\, Culture & Management category in this year’s Business Book Awards. Run annually\, the awards celebrate the work of authors who have shared their industry or market knowledge\, experience\, and expertise in published book form. The category People\, Culture & Management is for books focused on improving people skills\, management and working environments. \nAmazon link: https://amzn.eu/d/9xjVnLm  (The Kindle version is currently available at a bargainous 99p/99c in the run up to the Awards announcement on Sept 10th!) \nLinkedIn Live interview coming up on Aug 8th: https://www.linkedin.com/events/meetour2025bbafinalists-gillere7356325971311923201/theater/ \n  \n  \nNo need to pre-register: click here for login 
URL:https://theicg.co.uk/event/book-club-gill-ereaut/
CATEGORIES:ICG Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250917T130000
DTEND;TZID=Europe/London:20250917T133000
DTSTAMP:20260419T020327
CREATED:20250901T102519Z
LAST-MODIFIED:20250901T102644Z
UID:39005-1758114000-1758115800@theicg.co.uk
SUMMARY:Thriving in the Strategy Swamp (as an Independent)
DESCRIPTION:This Lunch&Learn is presented by Quallie.Ai (we welcome them back again – their first Lunch&Learn recording can be found here  \n \n  \n  \nEd Mehmed (former MD at What If\, Butterfly\, and Accenture) shares what it takes to thrive in today’s independent consulting world. \nDrawing on his journey from boutique to big consultancy to independent consultant\, he’ll share real world stories and tips for finding the work that matters to you. \nHe’ll be joined by Marco Rovagnati\, Co-Founder of Quallie.Ai. \nThey’ll also explore how tools like Quallie.Ai help independents stay fast\, sharp\, and close to the craft\, making the right kind of work easier to land. \nRegister for this session here
URL:https://theicg.co.uk/event/thriving-in-the-strategy-swamp-as-an-independent/
CATEGORIES:Lunch&Learn
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251001T130000
DTEND;TZID=Europe/London:20251001T133000
DTSTAMP:20260419T020327
CREATED:20250722T105729Z
LAST-MODIFIED:20250724T130817Z
UID:38906-1759323600-1759325400@theicg.co.uk
SUMMARY:AI-moderated voice interviews: friend\, foe or future of Qual?
DESCRIPTION:  \nCome and hear more about Glaut\, an AI-powered customer research software for large-scale customer research projects. We support quant researchers uncover qualitative insights traditional surveys miss through voice-based\, AI-moderated interviews (“AIMI”)\, which combine the efficiency of a survey with the depth of a 1-to-1 interview. Glaut is able to interview thousands of respondents simultaneously (customers\, employees\, patients)\, in +50 languages. \nGlaut thrives at the intersection of artificial intelligence\, marketing\, and human psychology\, blending these fields to deliver deeper\, more meaningful insights. \nMatteo Cera – Glaut Founder \n \nI am a builder and Glaut is the third company I created in the past 15 years. https://www.linkedin.com/in/matteocera/ \n  \nRegister for this session here 
URL:https://theicg.co.uk/event/ai-moderated-voice-interviews-friend-foe-or-future-of-qual/
CATEGORIES:Lunch&Learn
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251007T160000
DTEND;TZID=Europe/London:20251007T164500
DTSTAMP:20260419T020327
CREATED:20250908T095351Z
LAST-MODIFIED:20250908T095351Z
UID:39016-1759852800-1759855500@theicg.co.uk
SUMMARY:Segmentation: Your mission\, should you choose to accept
DESCRIPTION:This Knowledge Share will be presented by ICG member John Storey   \nIt is generously sponsored by Add Maple \n \n  \n  \n  \nWhat you will gain from attending \nThis session will provide you with a high-level understanding of segmentation\, equipping you to deliver more value to your clients. You will walk away with the understanding and tools to: \n\nGrasp Core Principles: You’ll learn the fundamental theory and best practices behind successful market segmentation\, regardless of the tools you use.\nNavigate the Process: We will outline a clear\, step-by-step process for conducting segmentation projects\, from initial data analysis to creating compelling\, actionable outputs.\nAccess Practical Resources: You’ll gain free access to a purpose-built web app that can help you with your segmentation analysis.\n\nMore specifically\, John will cover: \nThe Why  \n\nWhy is segmentation a challenge for independent consultants and micro-businesses?\nWhy focus on process and best practices rather than specific software?\n\nThe How  \n\nAn overview of the entire segmentation process\, from start to finish.\nDiscussion of key methodologies and how to choose the right one.\nA demonstration of a free web app to help with key aspects of your analysis.\n\nThe Result  \n\nHow to go from raw data segments to actionable personas.\nCase studies: Applying segmentation theory in pharma\, consumer shopper\, charity sector.\nBest practices for communicating your findings to clients.\n\n Discussion & Q&A. \nJohn Storey\, Market Research Consultant \n \n  \n  \n  \nI am the MD and owner of Medical Research Limited\, operating as Marketing Sciences Limited. I have extensive experience in healthcare market research\, particularly in the fields of Pharma\, Biopharma\, and Biotech. I also specialize in Charity Research\, Consumer FMCG and Technology/Online Digital Research. \nI operate as Marketing Sciences Limited with a group of Marketing & Business Associates and will often partner with other Independent Consultants providing evidence-based market research and marketing support services. I personally specialise in providing qualified Physician and Patient research including depth interviews and focus groups. \nMy work includes segmentation-related research\, including Patient Record Trackers\, NPD\, and Audience Targeting\, Digital Marketing. I am a certified member of the MRS and Health Sciences Dip HE (Open)\, and a member of the ICG and The Royal Society of Medicine\, BHBIA The British Healthcare Business Intelligence Association and Certified Digital Marketing Professional\, Digital Marketing Institute. \nmarketsci.co.uk.   Jonny.storey@marketsci.co.uk \nRegister for this session here 
URL:https://theicg.co.uk/event/segmentation-your-mission-should-you-choose-to-accept/
CATEGORIES:Knowledge Share
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251014T110000
DTEND;TZID=Europe/London:20251014T121500
DTSTAMP:20260419T020327
CREATED:20250917T094533Z
LAST-MODIFIED:20251009T132016Z
UID:39020-1760439600-1760444100@theicg.co.uk
SUMMARY:What's life really like inside clientside organisations and bigger agencies?
DESCRIPTION:This session is generously sponsored by The Lens \n \n  \n  \nThis session is for ICG members only. \nMany of us have been working for ourselves for a very long time. \nAnd the Insight world is changing – fast. \nSo how do you keep up with really understanding what life is like for our clients in all sorts of organisations? \nAnd why does this matter? \nWe think it matters because a more accurate understanding of their working lives means having a greater chance of winning work with them and having a smoother working relationship. \nWe’ve put together a panel of ICG members who’ve recently been in those clients’ shoes. They cover a range of organisation types and will share more about how independent consultants featured in their lives and what they were looking for – and not looking for – from them. \nThey’ll each give an overview of their experiences and will then be available to answer your questions. \nOur Panellists and the organisations they’ve come from  \nNicola Charlton \nRamona Daniel – GroupM / Choreograph (now WPP Media) \nBecky Lewis – Government departments  \nNeil Macfarlane – Pepsi Lipton  \nBen Robins – Audible \n  \n1. TO HELP SHAPE THIS DISCUSSION\, PLEASE CLICK ON THE FOLLOWING SHORT SURVEY \n2. THEN REGISTER YOUR PLACE HERE \n 
URL:https://theicg.co.uk/event/whats-life-really-like-inside-clientside-organisations-and-bigger-agencies/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251029T130000
DTEND;TZID=Europe/London:20251029T133000
DTSTAMP:20260419T020327
CREATED:20251020T130350Z
LAST-MODIFIED:20251020T130350Z
UID:39144-1761742800-1761744600@theicg.co.uk
SUMMARY:The Glow Effect: Growing Your Business
DESCRIPTION:This Lunch&Learn will provide you with an introduction to Glow\,  a comprehensive research solution designed for teams in marketing\, brand strategy\, product development\, or agency services that need to quickly validate ideas and make data-backed decisions. You’ll also hear more about their Growth Program\, giving you additional benefits through your ICG Membership. \nA bit about Glow  \nGlow offers a smarter\, faster way to gain reliable consumer insights without requiring a full research team or complex tools. It’s a comprehensive research solution designed for teams in marketing\, brand strategy\, product development\, or agency services that need to quickly validate ideas and make data-backed decisions. The platform helps users collect feedback from global panels\, analyze data with built-in analytics and real-time dashboards\, visualize insights in branded reports\, and act on results faster with tools for decision-making\, storytelling\, and strategy. \nGlow’s Growth Program is designed to help businesses grow by utilizing their advanced tech platform\, which simplifies and broadens access to research. The platform excels at capturing real-time feedback from individuals in their natural context\, leading to enhanced product development and accelerated insight generation. As part of this initiative\, Glow is committing $100 million in hosting credits over three years to further support its users. \nGlow Home Page \nGlow Growth Program \nMarc Chester \nMarc Chester is an Account Director at Glow\, a leading on-demand research platform that helps progressive brands make faster\, better decisions through advanced survey technology. With over 20 years of market research and consumer insights expertise\, Marc has built his career working with industry-leading organizations including Euromonitor International\, Lightspeed GMI\, and Toluna. At Glow\, he works with clients\, helping them capture real-time insights from over 110 million people worldwide\, with a focus on delivering high-quality data up to 3x faster than traditional research methods.  \n  \nRegister for this session here 
URL:https://theicg.co.uk/event/the-glow-effect-growing-your-business/
CATEGORIES:Lunch&Learn
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251104T160000
DTEND;TZID=Europe/London:20251104T164500
DTSTAMP:20260419T020328
CREATED:20251015T150245Z
LAST-MODIFIED:20251015T152022Z
UID:39133-1762272000-1762274700@theicg.co.uk
SUMMARY:Prompt Design 2.0 - Getting More Useful Results from AI Tools
DESCRIPTION:We welcome back ICG member Ramona Daniel to run this follow-up Knowledge Share.  \n \n  \n  \n  \nThis follow-up Knowledge Share builds on our foundations session (https://theicg.co.uk/recording-prompt-design-for-independent-researchers-foundations/) and focuses on getting more reliable\, useful results from AI tools like ChatGPT or Claude. It’s about moving beyond writing prompts to thinking critically about what the AI gives you back. \nWe’ll look at: \n\nSimple ways to check and verify the accuracy of AI outputs\nHow to refine prompts when the first answer isn’t quite right\nUsing short\, structured prompts to save time and reduce repetition\nTurning ad-hoc tasks into reusable prompt templates for everyday work\n\nThis is a practical session for independent researchers and consultants who already use AI tools and want to use them with more confidence and consistency – no technical knowledge required. \n  \nRegister here 
URL:https://theicg.co.uk/event/prompt-design-2-0-getting-more-useful-results-from-ai-tools/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251105T120000
DTEND;TZID=Europe/London:20251105T124500
DTSTAMP:20260419T020328
CREATED:20251006T120307Z
LAST-MODIFIED:20251006T120437Z
UID:39078-1762344000-1762346700@theicg.co.uk
SUMMARY:Book Group: 'Motherdom: Breaking Free from Bad Science and Good Mother Myths'
DESCRIPTION:  \nPlease join us at our next Book Group session\, where we will discuss ‘Motherdom: Breaking Free from Bad Science and Good Mother Myths’  whilst also welcoming author\, Alex Bollen. \n \n  \n  \n  \n  \n  \nAlex’s book Motherdom: Breaking Free from Bad Science and Good Mother Myths was published in March in the UK and US by Verso. It explores how flimsy science has been used to shame and blame generations of mothers. It’s been described as “compelling” by the New Scientist and “a thorough investigation into the intense pressures mothers face”  by the Washington Post. \nAlex’s book owes a lot to her experiences as a researcher. Alex was a Research Director at Ipsos MORI and has been a freelance researcher since 2011. Ben Page\, who was CEO of Ipsos\, has said of Motherdom: “This is essential reading for anyone interested in how research should – and shouldn’t – be used.” \nMotherdom is available from all good bookshops\, including Waterstones and Foyles. The ebook can be purchased from Verso or Amazon. \n  \nJoin the session here: no need to pre-register 
URL:https://theicg.co.uk/event/book-group-motherdom-breaking-free-from-bad-science-and-good-mother-myths/
CATEGORIES:ICG Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251112T130000
DTEND;TZID=Europe/London:20251112T133000
DTSTAMP:20260419T020328
CREATED:20250925T152632Z
LAST-MODIFIED:20251103T112055Z
UID:39050-1762952400-1762954200@theicg.co.uk
SUMMARY:Beyond synthetic: The irreplaceable value of face-to-face data collection
DESCRIPTION:  \n  \n“In a world racing toward artificial data\, what’s the real cost of losing human connection?” \nMichael Pollock from StreetLife draws on 30+ years of face-to-face quantitative research to explore:  \n\nThe Face-to-Face Evolution \n\n“How quant face-to-face has transformed in 5 years” \n\nThe Niche Advantage \n\n“Do specialists outperform generic approaches?” \n\nReal vs. Synthetic \n\n“What only human interaction provides” \n\nClosing & Q&A \n\n  \nMichael Pollock  \nMichael is a Director of StreetLife\, a leading UK-based fieldwork agency specialising in quantitative face-to-face market research. The company has operations in Bexleyheath\, Kent\, and Manchester\, alongside regional hubs right across the UK.  Since its establishment in 2011\, StreetLife has provided UK and global companies with a wide range of fieldwork services\, including exit interviews\, central location tests\, in-home interviewing\, mystery shopping\, and door-to-door and on-street interviews. \nStreetLife \nRegister for this session here
URL:https://theicg.co.uk/event/beyond-synthetic-the-irreplaceable-value-of-face-to-face-data-collection/
CATEGORIES:Lunch&Learn
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251113T110000
DTEND;TZID=Europe/London:20251113T120000
DTSTAMP:20260419T020328
CREATED:20251014T150820Z
LAST-MODIFIED:20251014T151001Z
UID:39128-1763031600-1763035200@theicg.co.uk
SUMMARY:Behavioural science 2.0: Tackling complex goals using behavioural systems
DESCRIPTION:This webinar has been generously sponsored by StreetLife \n \n  \n  \n  \nEating healthily. Exercising regularly. Having spare money left over at the end of the month. \nThese are all challenges we humans seem destined to struggle with forever – right? \nNot necessarily. We’ve just been using the wrong tools. \nBehavioural science 1.0 helped governments and businesses nudge simple\, one-off decisions like when to pay a tax bill\, or what product to buy. \nHowever\, it failed to help anyone tackle more complex goals. \nIn this interactive webinar we’ll explore how Behavioural science 2.0 helps achieve lasting change by applying systems thinking. \nYou’ll discover how you – and your clients – can best tackle complex challenges\, from improving health and financial wellbeing to strengthening consumer engagement and loyalty. \nOur presenter – Chris Harvey \nChris Harvey is Founder of Activate Research (www.activate-research.com)\, which inspires change and drives growth by enabling agencies and organisations to better understand\, predict and influence audience behaviour. \nChris has 15+ years quantitative and qualitative research industry experience (working for agencies including YouGov\, GfK\, and Dunnhumby) and a Masters with Distinction in Behavioural Science. \nChris is also a regular behavioural science workshop trainer for the Market Research Society\, and a member of the Global Association of Applied Behavioural Scientists. \nChris has been an ICG member for many years. \n  \nRegister for this webinar here 
URL:https://theicg.co.uk/event/behavioural-science-2-0-tackling-complex-goals-using-behavioural-systems/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251202T160000
DTEND;TZID=Europe/London:20251202T164500
DTSTAMP:20260419T020328
CREATED:20251104T124433Z
LAST-MODIFIED:20251104T125856Z
UID:39188-1764691200-1764693900@theicg.co.uk
SUMMARY:Data Protection 2025 – New Rules/New Risks
DESCRIPTION:This Knowledge Share has been generously sponsored by Indeemo. \n \n  \n  \nThe Knowledge Share will be run by ICG member Jude Legg\, and will aim to update members on what’s new in the world of data protection and offer some practical tips to maintain compliance. \nJude Legg \n \nI have over 20 years experience working in the market research industry. I started with a brief cameo as a qual research exec\, then moved into Field & Project Management then latterly into compliance. I became a self employed compliance consultant in January 2024 and I am a certified data protection professional. \nhttps://www.linkedin.com/in/jude-legg-9243064/ \nRegister for this session here 
URL:https://theicg.co.uk/event/data-protection-2025-new-rules-new-risks/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251203T130000
DTEND;TZID=Europe/London:20251203T133000
DTSTAMP:20260419T020328
CREATED:20251103T110954Z
LAST-MODIFIED:20251105T140008Z
UID:39175-1764766800-1764768600@theicg.co.uk
SUMMARY:The perfect AI partner to supercharge your research projects
DESCRIPTION:We welcome Motives.ai to this 30-min Lunch&Learn session. \n \n  \n  \nMotives.ai brings the consumer to life through AI-moderated\, video interviews – It is a project gamechanger in terms of speed\, depth\, breadth\, value and client engagement\, by optimizing flexibility in terms of regionality\, timelines\, sample size\, analysis and insight on a video-based platform \nIn the session\, the Motives team will talk you through the Motives.ai platform discuss the benefits\, run through a live demo and field any questions. \nMore specifically…. \nMotives is the new way for brands to get in-depth consumer insight. \nPowered by an AI qualitative researcher\, you can use Motives to run entire qualitative projects or as a super-smart AI partner on the project. It can help you make projects faster\, more scaleable and more affordable than traditional methods. Motives is there as your research partner for the entire research process\, from brief generation and discussion guide development through to recruitment\, fieldwork and in-depth\, respondent-led analysis. Our expert AI works as your research partner – super fast\, insightful and getting everything you need before your next meeting. \nOur speakers \nSean Conley – Motives.ai founder and CEO \n \n  \n  \n  \nFounder & CEO – after spending years building and scaling AI products\, and leading teams at Google\, Dataiku\, and Truelayer\, Sean launched Motives.  The Motives vision is to bring human researchers and the latest AI models together to deliver excellent qualitative insights. \nJohn Jones \n \n  \n  \n  \nAn insight specialist of over 30 years\, working agency-side for Added Value Company (now Kantar)\, Informer Interactive Research\, the Blinc Partneship and Firefish\, client-side at the BBC\, Levi Strauss Europe and ITV\, plus creative strategy roles at St Lukes\, Red Bee Media and Sky Creative. For the last 8 years\, I have been running Fabric Insight and consulting for Motives. John is also an ICG member. \nhttps://www.motives.ai/ \n  \nRegister for this session here
URL:https://theicg.co.uk/event/the-perfect-ai-partner-to-supercharge-your-research-projects/
CATEGORIES:Lunch&Learn
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251205T100000
DTEND;TZID=Europe/London:20251205T120000
DTSTAMP:20260419T020328
CREATED:20251127T111703Z
LAST-MODIFIED:20251127T111703Z
UID:39258-1764928800-1764936000@theicg.co.uk
SUMMARY:ICG Shopper/Retail/Packaging Insights Meet-Up
DESCRIPTION:We are organising a small in-person meet-up in London on the morning of 5th December for ICG members with an interest in shopper and retailer insight and packaging research. The aim is to connect specialists in this area\, share experiences\, explore new tools (including AR/VR eye-tracking)\, and spark potential collaboration across the network. \nAt the time of going to press the venue is still being confirmed\, but if you’d like to join us or want more information\, please contact Barbara (barbara@bric.amsterdam) or Dawn (dawn@posinsights.co.uk) and we’ll keep you updated. \nA great opportunity for those who are coming on to the ICG Christmas Party that afternoon!
URL:https://theicg.co.uk/event/icg-shopper-retail-packaging-insights-meet-up/
CATEGORIES:ICG Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251205T130000
DTEND;TZID=Europe/London:20251205T170000
DTSTAMP:20260419T020328
CREATED:20250916T122127Z
LAST-MODIFIED:20250917T100210Z
UID:39030-1764939600-1764954000@theicg.co.uk
SUMMARY:ICG Christmas Party 2025 - Open To Everyone
DESCRIPTION:Excited to be announcing our 2025 Christmas Party\, generously sponsored by Field Sauce\, The Lens\, and Qualzy.\nHurry – tickets tend to sell FAST. \nWhen? Friday 5 December\, 1-5pm \nWhere? The Queen’s Head\, 222 Shoreditch High Street\, E1 6PJ \nHow much? £42+VAT (+Eventbrite fees) \nBuy your tickets here\n 
URL:https://theicg.co.uk/event/icg-christmas-party-2025-open-to-everyone/
LOCATION:The Queens Head\, Shoreditch E1 6PJ\, 222 Shoreditch High Street\, E1 6PJ\, United Kingdom
CATEGORIES:ICG Event
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GEO:51.5227408;-0.0780131
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Queens Head Shoreditch E1 6PJ 222 Shoreditch High Street E1 6PJ United Kingdom;X-APPLE-RADIUS=500;X-TITLE=222 Shoreditch High Street:geo:-0.0780131,51.5227408
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251208T160000
DTEND;TZID=Europe/London:20251208T170000
DTSTAMP:20260419T020328
CREATED:20251127T120110Z
LAST-MODIFIED:20251127T120221Z
UID:39260-1765209600-1765213200@theicg.co.uk
SUMMARY:ICG and the MRS - Second Meeting (Online)
DESCRIPTION:Join us online for a follow up meeting with the MRS (the first one was in July). \nWhen? Monday 8 December\, 4-5pm\nWhere? Online – register below.  \nThis time it’ll be the ICG’s turn to share more about us – who our members are\, what their needs are and how we’d like the MRS to support us. \nAs before\, there’ll be an opportunity to ask questions to the MRS at the end. \nRegister here
URL:https://theicg.co.uk/event/icg-and-the-mrs-second-meeting-online/
CATEGORIES:ICG Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260108T110000
DTEND;TZID=Europe/London:20260108T120000
DTSTAMP:20260419T020328
CREATED:20251203T101027Z
LAST-MODIFIED:20251208T170632Z
UID:39287-1767870000-1767873600@theicg.co.uk
SUMMARY:Basic Compliances for SMEs
DESCRIPTION:Join us for this informative webinar run by Accountant Jai Haran (husband of ICG member Aakanksha Haran). \nBased on the topic areas that many of you requested\, Jai will talk about business compliance requirements for \n\n\n\nAccounting and Corporation Tax\nVAT essentials\nPAYE basics\nCompany Secretarial.\n\n\n\nHe’ll then be available for questions. \nA perfect start to the year – get your company and finances operating efficiently – and compliant with the law. \nJai Haran \nJai works at RNM UK –  a firm of Chartered Certified Accountants\, tax and business advisers. Their key focus is identifying opportunities that give our clients a meaningful business advantage. They provide a full range of accounting and business services to enterprises and individuals helping them to achieve growth and long-term success. Between them\, they have decades of knowledge and practical experience. \n  \n  \nRegister here\n 
URL:https://theicg.co.uk/event/basic-compliances-for-smes/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260113T160000
DTEND;TZID=Europe/London:20260113T164500
DTSTAMP:20260419T020328
CREATED:20251209T120611Z
LAST-MODIFIED:20251209T120611Z
UID:39310-1768320000-1768322700@theicg.co.uk
SUMMARY:AI beyond chatbots and prompts
DESCRIPTION:This intermediate session is for researchers who want to move beyond basic prompting and explore the less visible capabilities of AI. We’ll look at different types of AI\, what they can do\, and how to use them to streamline and elevate your research practice. You’ll learn how to build your own queryable knowledge bases\, analyse complex qual and quant data more efficiently\, and introduce AI-driven workflows that save time on routine tasks. If you’re curious about AI capabilities and want practical\, non-technical guidance\, this session is for you. \nNadia Antropova \nNadia Antropova is an insights and strategy consultant working with CPG brands\, retailers\, and agencies on mixed-method studies. She helps consumer brands build data-driven brand\, channel\, category\, and portfolio strategies that support commercial growth. She also supports insights leaders in navigating the technology landscape\, drawing on her experience in advanced analytics\, global SaaS rollouts\, and machine learning initiatives. \n  \nRegister for this session here 
URL:https://theicg.co.uk/event/ai-beyond-chatbots-and-prompts/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260114T130000
DTEND;TZID=Europe/London:20260114T133000
DTSTAMP:20260419T020328
CREATED:20251221T120801Z
LAST-MODIFIED:20251221T150011Z
UID:39353-1768395600-1768397400@theicg.co.uk
SUMMARY:Powering Up Your Research in 2026
DESCRIPTION:How Independent Consultants Can Compete on Quality and Scale by partnering with InnovateMR+Ivy Exec\n \n  \nThis session is designed specifically to support independent research consultants as they look ahead to 2026. We’ll explore how to strengthen your research offering by combining high-quality\, verified samples with global reach and agile methodologies—without the infrastructure of a large agency. Topics include: \n\nHow independents can access hard-to-reach B2B\, healthcare\, and specialist audiences\nWhat to look for in sample partners to ensure quality\, verification\, and credibility\nWays to scale projects globally while maintaining control and confidence in your data\nHow modern recruitment\, profiling\, and AI-driven quality checks reduce risk and rework\nPractical approaches to delivering “agency-level” insight as an independent\n\nWhy members should attend\nIndependent consultants are under increasing pressure to deliver fast\, credible\, and globally relevant insights—often with limited time and resources. This session will show how the right sampling and research support can help you punch above your weight\, protect your reputation\, and future-proof your research offering in 2026 and beyond. \nInnovateMR + Ivy Exec \nSince the acquisition of Ivy Exec in January 2023\, InnovateMR and Ivy Exec operate as a unified research solutions provider that bridges traditional quantitative sample access with deep qualitative expert insights. Together they offer: \n\nEnd‑to‑End Research Capabilities: From broad quantitative sampling to targeted expert interviews and B2B insights. PR Newswire\nAdvanced Quality & Fraud Prevention Tools: Enhanced technologies like AI‑driven analytics and fraud detection to ensure data integrity. InnovateMR\nBroader Market Reach: Expanded global reach across industries requiring detailed consumer and expert insights. InnovateMR\n\nSummary:\nInnovateMR is a market research technology powerhouse delivering fast\, quality insights through advanced sampling and analytics\, while Ivy Exec brings a large\, vetted B2B expert network and career‑oriented content; together they offer integrated quantitative and qualitative research solutions for complex decision‑making needs. \nOUR SPEAKERS \nMari Smith \nMari Smith- AVP\, Client & Business Development\, EMEA at InnovateMR + Ivy Exec \nWith 15 years in the market research industry\, Mari Smith brings a unique blend of operational expertise and commercial acumen. Over the past four years\, she has transitioned from an operational background to a commercial role\, leveraging her deep industry knowledge to build and expand InnovateMR + Ivy Exec’s EU business. Mari has worked with various clients—including MR agencies\, consultancies\, private equity firms\, end clients\, and media agencies—across quantitative and qualitative methodologies. Her experience in streamlining operations\, scaling business growth\, and delivering client-focused solutions makes her a key driver of success at InnovateMR + Ivy Exec. \n(84) Mari Suszka-Smith | LinkedIn \nMonica Kaur \nMonica Kaur – Client Manager\, EMEA at InnovateMR + Ivy Exec \nWith over 15 years of experience in client and new business development within the market research industry\, Monica Kaur specialises in onboarding new clients\, developing client relationships\, and driving revenue growth. At InnovateMR + Ivy Exec\, Monica partners with agencies\, consultancies and brands to provide both quantitative and qualitative solutions across fieldwork and full-service research studies. \nHer specialties include consulting on quantitative and qualitative methodologies\, within B2B\, B2C and healthcare research\, to drive organisational growth. \n(84) Monica Kaur | LinkedIn \nDavid Hickson \nDavid Hickson – Client Director\, EMEA at InnovateMR + Ivy Exec \nWith over 25 years of market research experience\, David Hickson specializes in data integrity\, panel management\, and research technology. As Client Director for EMEA at InnovateMR + Ivy Exec\, he partners with agencies and brands to refine their research strategies through robust sampling techniques\, fraud detection measures\, and AI-driven automation. \nDavid has worked across B2B\, B2C\, and public sector research\, developing methodologies that enhance data quality and operational efficiency. His expertise spans survey design\, respondent engagement\, and leveraging automation to maintain high standards and maximize value. \n(84) David Hickson | LinkedIn \nInnovateMR: Market Research & Consumer Insights | Survey Panels | InnovateMR \nIvy Exec: Market Research Recruitment for B2B | Ivy Exec \n  \nRegister for this session here \n  \nMore info about InnovateMR and Ivy Exec here. 
URL:https://theicg.co.uk/event/powering-up-your-research-in-2026/
CATEGORIES:Lunch&Learn
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260115T180000
DTEND;TZID=Europe/London:20260115T213000
DTSTAMP:20260419T020328
CREATED:20251215T102640Z
LAST-MODIFIED:20251215T103546Z
UID:39325-1768500000-1768512600@theicg.co.uk
SUMMARY:The ICG Party in Leeds
DESCRIPTION:This party has been generously sponsored by Rigour Research \n \n  \n  \n  \n  \nCome and banish those January blues by joining our party in Leeds. We’ve hired a room\, ordered some food\, and promise to give you a warm welcome. \nWhen? Thurs 15 Jan\, 6pm \nWhere? The Brewery Tap\, Leeds\, New Station St\, Leeds LS1 5DL \nHow much? Just buy your drinks! Room hire and food covered by our generous sponsor and the ICG. \nFor catering purposes\, please register your place and get more info here\n 
URL:https://theicg.co.uk/event/the-icg-party-in-leeds/
LOCATION:The brewery tap leeds
CATEGORIES:ICG Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260120T110000
DTEND;TZID=Europe/London:20260120T120000
DTSTAMP:20260419T020328
CREATED:20251203T111703Z
LAST-MODIFIED:20260112T125811Z
UID:39289-1768906800-1768910400@theicg.co.uk
SUMMARY:State of the (Insight) Nation - A review of 2025 and some predictions for 2026
DESCRIPTION:This webinar has been generously sponsored  by Liveminds \n \n  \n  \n  \nJoin our esteemed industry panellists to discuss some key themes from 2025 and help predict 2026. \nCome away from the session with a better idea of what those in other areas of the industry (field\, larger agencies\, clients) are experiencing\, as well as an idea of what your fellow independent consultants are going through as well. \nA perfect start to the new year. \nOur Panellists \nRebecca Cole – Panel Chair\, Cobalt Sky\, MRS Board Member (and Chair-Elect) \n \nRebecca Cole is the CEO of Cobalt Sky\, an award-winning market research operations company\, where she has worked since 2006. She has served on the main board of the Market Research Society (MRS) since 2020 and will be assuming the role Chair in April 2026. A highly experienced web scripter and quantum programmer\, Cole is also Co-Chair of the Association for Survey Computing (ASC). \nSteven Darby: Leeds Building Society  \nSteven is responsible for the Leeds Building Society research department\, over a decade of client-side industry experience across B2B and B2C. He works with leading partners and agencies across the industry to bring the needs and voice of customer to the heart of the organisation. \nSteven became Aura Director of Events and Awards in 2018\, and Vice Chair in 2023 where he is responsible for delivering the Aura program of webinars\, seminars\, conference content and the AURA awards. As well as working at LBS and volunteering with Aura Steven has used this experience to support the MRS and has been a judge for the MRS Awards since 2019. \nSam Grey: Managing Director\, i-view London \nSam has 24 years’ experience across recruitment\, qual and quant fieldwork\, automotive clinics\, interviewing and facility operations. As Managing Director of i-view London\, Sam has helped shape a multi-award-winning\, inclusive viewing facility known for high-end hospitality\, technical excellence and seamless delivery. Sam is a vocal advocate for the unique value of face-to-face insight in an increasingly hybrid industry. \nDr Sarah Jenkins\, \nDr. Sarah Jenkins\, Founder and Director of Magenta \nSarah is an award-winning insight professional with a distinguished career spanning more than 20 years. Starting in academia\, moving to a think tank then the Social Research Institute of Ipsos MORI\, Sarah moved into commercial research when she became Head of Qualitative in the Ipsos media team. In 2016\, she founded Magenta Research\, growing it into a multi-award-winning agency known for actionable client insights and storytelling. As an active member of the research community\, Sarah has judged awards\, served as AQR Vice Chair\, and delivered MRS training.  As respected conference speaker and thought leader\, Sarah continues to push the boundaries of research challenging others to think differently and not always take the easy path. \nRegister for this session 
URL:https://theicg.co.uk/event/state-of-the-insight-nation-a-review-of-2025-and-some-predictions-for-2026/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260128T120000
DTEND;TZID=Europe/London:20260128T124500
DTSTAMP:20260419T020328
CREATED:20251112T104901Z
LAST-MODIFIED:20251112T105237Z
UID:39212-1769601600-1769604300@theicg.co.uk
SUMMARY:'Positive Intelligence' by Shirzad Chamine
DESCRIPTION:A members-only event\nThis month’s ICG Book Group will be lead by ICG member Jeff Deighton. \n‘Positive Intelligence’ by Shirzad Chamine \nOnline review: “Positive Intelligence (PQ) measures the percentage of time your mind is serving you as opposed to sabotaging you.  While your IQ and EQ (emotional intelligence) contribute to your maximum potential\, it is your PQ that determines how much of that potential you actually achieve. Shirzad Chamine reveals how to achieve one’s true potential for both professional success and personal fulfilment.” \nJeff says: “I found some of it very moving and resonant and just following some of the principles & actions at the start of my day instead of immediately jumping on the computer made me feel a happier person with a more balanced perspective I hope it helps a few others just find the odd practical technique for stopping the brain always processing\, evaluating and judging. It has lots of practical techniques in there about how to live and work and deal with negativity and conflict.” \n  \nRegister your place here  (if you haven’t read the book\, you’re still welcome to join).\n 
URL:https://theicg.co.uk/event/positive-intelligence-by-shirzad-chamine/
CATEGORIES:ICG Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260203T160000
DTEND;TZID=Europe/London:20260203T164500
DTSTAMP:20260419T020328
CREATED:20251204T095423Z
LAST-MODIFIED:20251204T103752Z
UID:39300-1770134400-1770137100@theicg.co.uk
SUMMARY:The Researcher’s Toolkit: Working Smarter with Gamma AI
DESCRIPTION:This Knowledge Share has been sponsored by Indeemo. \n \n  \n  \nMost people have heard about Canva but have you used Gamma yet? If not\, Andrew will show you how to create research stimulus\, redesign existing reports\, create newsletters\, webpages\, social media visuals and\, when you don’t have any content\, even create reports from scratch! \nThis can all be done within Gamma. It’s easy\, really quick and you will be surprised how good it looks! \nBy the end of the session\, you will have a good idea of whether Gamma should be in your toolkit. \nAndrew Smith \nWith 30 years of research experience\, Andrew blends qualitative depth with quantitative precision to uncover the insights that drive smarter decisions\, stronger customer relationships and business growth. \nAndrew grew up in the media world\, leading centralised insight and data teams and in 2012\, he founded Insight Advantage to support both B2C & B2B businesses. Andrew is a joint author\, with business owners from a diverse range of sectors\, of a book entitled: “Success Secrets For Business Growth.” \nIn 2025\, Andrew founded Padel Insights Network (PIN) bringing together players from across the market research\, data and marketing sectors to play padel\, network and have fun. To date\, events have been held in London\, Manchester and Leeds with more sessions planned throughout 2026. \nhttps://www.linkedin.com/in/speak2andrew/ \nhttps://insightadvantage.co.uk/ \nhttps://www.linkedin.com/company/padel-insights-network-pin/ \n\nRegister here 
URL:https://theicg.co.uk/event/the-researchers-toolkit-working-smarter-with-gamma-ai/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260210T110000
DTEND;TZID=Europe/London:20260210T120000
DTSTAMP:20260419T020328
CREATED:20260105T150202Z
LAST-MODIFIED:20260105T151259Z
UID:39371-1770721200-1770724800@theicg.co.uk
SUMMARY:Award Finalists 2025 Submissions
DESCRIPTION:Come and hear from our 4 Award Finalists from last year about their submissions. Hear more about how they approached their work\, the hurdles they overcame\, what worked well and less well\, and why they chose to enter the Award. \nA great opportunity to learn from other consultants and ask them questions. Also an opportunity to find out more about the Award for 2026. \nOur Finalists \nAWARD WINNER: Wren Insight: Hannah Beech and Judith Terry  \nReimagining the Students’ Union: transforming student life through a closeness-led segmentation \n \n  \n  \n  \nWren Insight partnered with Reading Students’ Union (RSU) to revolutionise how a Students’ Union should operate in 2025 and beyond.  Our ethnographic and closeness-led approaches informed and embedded a statistically rigorous and richly human segmentation\, with students’ emotional needs at its heart. The research challenged outdated assumptions about student lives and directly shaped a new RSU in strategy\, structure and services – including better targeted student provision and refocused commercial planning.  This enabled RSU to secure increased University funding and deliver to its purpose of helping all students to live a happy and fulfilled life at University. \nhttps://www.linkedin.com/company/reading-students-union/  \nhttps://www.linkedin.com/in/hannah-beech-9bb60752/  \nhttps://www.linkedin.com/in/jude-terry-b68b6914/ \nHighly Commended:  Open Questions: Joe Bonnell and Rachel Lewis: \nXLH UK Patient Stories – How ethnographic research led to life-changing results for people living with XLH \n \n  \n  \n  \nThis research was conducted by independent researchers Joe Bonnell and Rachel Lewis. It was commissioned by XLH UK\, a charity that supports people living with X-Linked Hypophosphatemia (XLH)\, a rare genetic condition. \nOur client had two research objectives: \n\nGenerate better awareness and understanding of XLH\nProvide evidence to NICE / NHS England as they were appraising a game-changing new drug\, Burosumab\, to receive funding for use in adults with XLH on the NHS\n\nThis was a creative\, sensitive and collaborative research project that combined excellence in the use of qualitative interviews and the innovative use of visual ethnography and co-production. Our work had major impacts for our charity client\, XLH UK\, and the people it supports. Our research contributed to a “life-changing” new drug being approved for funding on the NHS for use in adults living with XLH. Our key analytical theme\, “navigating uncertainty”\, became central to our client’s strategic vision\, shaping the way they frame and offer support\, and guiding their communications. Our work also had a significant impact on our participants — feeling confident and empowered to share their personal stories publicly for the first time. This project highlights the impact that a small\, specialist team of experienced\, independent researchers\, dedicated to working equitably and flexibly with our participants and our client\, can achieve. \nAll outputs from the project are public domain\, and you are welcome to view them here and here. \nJoe Bonnell | LinkedIn  Rachel Lewis | LinkedIn \nDeep Blue Thinking: Nick Bonney: \nPutting the Art Back into Artificial Intelligence  \n \nThis submission was about harnessing the power of AI alongside rather than instead of sound qualitative research techniques. By using AI-driven sentiment analysis we were able to create structure around a large volume of customer feedback forms and open up the kind of modelling to our SME client (a regional security company) that previously would have been out of reach for a business of this size. However\, we would not have got the same results if we’d simply been ‘slaves to the algorithm’ . By combining the machine learning with qualitative techniques such as call listening\, spending days with engineers and customer depth interviews\, we were able to develop a much more nuanced approach. Perhaps more importantly\, we harnessed the power of face to face workshops to ensure we got buy into the results both from senior management and from team leaders. This has enabled the prioritisation of six key customer experience workstreams\, each designed to address to a key underlying churn driver. \nhttps://www.linkedin.com/in/nickbonney/ \nSMPL Research: Poppy Reece\, Sean Marks\, Maura O’Malley \nReal voices informing real change for women’s safety \n \nSMPL Research evaluated two women’s safety initiatives for MOPAC and TfL – an impact evaluation of the Women’s Night Safety Charter\, and process evaluation of a safety audit programme led by members of the community trained as researchers. We used traditional research methods alongside creative digital ethnography to amplify lived experience. Our insights helped shape improvements to future safety audits and informed strategies to embed inclusive\, community-led approaches to make London safer for women and gender-diverse people. \nhttps://www.linkedin.com/company/smplresearch \nRegister for this webinar here
URL:https://theicg.co.uk/event/award-finalists-2025-submissions/
CATEGORIES:ICG Webinar
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UID:31786-1771833600-1772211600@theicg.co.uk
SUMMARY:ICG Members' Buddy Scheme: March '26 - May '26 inc
DESCRIPTION:An opportunity for ICG members to meet and exchange ideas/opinions with other members. Members are paired up for 3 months.  \nNo huge commitment needed\, just a willingness to (probably virtually) meet up with your ‘buddy’ at agreed times and agree to share work issues/concerns/questions with each other. \nSuggestions for how to have a successful Buddy experience here\n\n\n\nTo sign up to our next Buddy scheme\, register here\n(Registrations open until end of 27 Feb)
URL:https://theicg.co.uk/event/icg-members-buddy-scheme/
CATEGORIES:ICG Event
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DTSTART;TZID=Europe/London:20260225T130000
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UID:39409-1772024400-1772026200@theicg.co.uk
SUMMARY:Transform historical research data into compelling new stories
DESCRIPTION:  \n  \nIn this session hosted by QuestionPro’s Senior Account Manger Oku Egho\, you’ll learn how to add multiple surveys onto their intuitive data visualisation and charting platform\, Business Intelligence. If you’re struggling with limited funds\, why not utilise existing survey data and create engaging new infographics\, splicing data to produce narratives that will cut-through to give your customers that competitive edge. \nWhat you’ll learn  \n\nCreate interactive Data Vis to help showcase data and tell engaging stories\nBuild dashboards from multiple surveys in minutes not hours\nUtilise smart widgets and fully customisable dashboards to build baseline reports representative of your brand\nTake advantage of our exclusive 20% discount for ICG members\n\nOur Speaker – Oku Egho\nSenior Account Manager\, QuestionPro \nA dynamic\, accomplished customer-centric Account Manager who’s spent the past 5 years at QuestionPro helping researchers\, independent consultants and enterprise clients excel in understanding their markets\, making better informed decisions whilst addressing complex insight projects. \n  \n  \n\nRegister for this session here \nOnline Survey Software and Tools | QuestionPro \n(5) Oku Egho | LinkedIn
URL:https://theicg.co.uk/event/transform-historical-research-data-into-compelling-new-stories/
CATEGORIES:Lunch&Learn
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