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DTSTART;TZID=Europe/London:20260422T120000
DTEND;TZID=Europe/London:20260422T124500
DTSTAMP:20260423T162509
CREATED:20260211T093308Z
LAST-MODIFIED:20260223T130026Z
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SUMMARY:BOOK GROUP: Will Storr’s ‘A Story is a Deal’
DESCRIPTION:The ICG’s Book Group is designed to give members a flavour of a range of books that other members value and encourage others to read and discuss them. \nEach session will be led by an ICG member who’ll talk briefly about the content of the book they’ve chosen\, why they chose it\, and how they interpret and feel about it. \nWe’ll then open the session up to others to contribute their own thoughts. You don’t have to have read the book being discussed to attend the session\, but we encourage as many of you as possible to do so. \n\nThis session will be led by Judith Rose (Explners) and will be about ‘A Story is a Deal: How to use the science of story to motivate and persuade’  by Will Storr. \n \n  \n\n\nRegister here 
URL:https://theicg.co.uk/event/book-group-will-storrs-a-story-is-a-deal/
CATEGORIES:ICG Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260501T130000
DTEND;TZID=Europe/London:20260501T133000
DTSTAMP:20260423T162509
CREATED:20260420T092310Z
LAST-MODIFIED:20260420T092907Z
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SUMMARY:AI for Depth\, Not Just Speed: A Platform Built by Researchers\, for Researchers
DESCRIPTION:Join us for this Pitch Perfect* with Alok Jain\, founder of DoReveal\, and also now an ICG member.  \nAbout DoReveal\n \nBuilt by researchers\, for researchers\, DoReveal is an AI-assisted qualitative research platform designed with a craft-first mindset. It supports researchers in developing accurate\, nuanced\, and in-depth insights\, rather than simply accelerating output. The platform reflects real research workflows\, helping teams move from raw data to clear\, well-structured\, and evidence-based findings. \nDoReveal is used by over 100 researchers\, including independent practitioners\, boutique agencies\, and organisations such as Snap\, Amazon\, and Kantar. As one customer put it: \n“It makes us more thorough. It makes us better and more competent.” \nWhat You’ll Learn\nThis session will provide a practical walkthrough of the DoReveal platform\, illustrating how qualitative researchers can move from raw interview data through structured analysis to report-ready outputs. \n\nFrom interviews to insight\nHow to go from interview recordings to synthesized findings and report-ready outputs.\nAI that supports depth\, not shortcuts\nUsing AI to enhance critical thinking\, not bypass it—keeping the researcher in control of interpretation.\nWorking with research frameworks\nApplying structured analysis approaches to achieve rigor\, clarity\, and depth in qualitative work.\nResearcher-first workflows\nHow DoReveal aligns with how qualitative research is actually conducted\, rather than forcing rigid processes.\nTransparent\, project-based pricing\nA practical look at affordability for small teams\, with simple and predictable pricing.\n\nAlok Jain\n \nAlok Jain is a research professional with over 30 years’ experience and the Founder and CEO of DoReveal\, an AI-powered synthesis platform designed specifically for qualitative researchers. \nPrior to founding DoReveal\, he led research\, strategy\, and design initiatives at organisations including the World Bank\, BNP Paribas\, Carfax\, Capital One\, and Centene Corporation. \nAlok Jain | LinkedIn \nAlok Jain\, Author at The ICG \nDoReveal – Transforming Research with AI-Powered Insights \n  \nRegister for this session here \n* Pitch Perfect is the new name for our Lunch&Learn programme
URL:https://theicg.co.uk/event/ai-for-depth-not-just-speed-a-platform-built-by-researchers-for-researchers/
CATEGORIES:Lunch&Learn
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260505T163000
DTEND;TZID=Europe/London:20260505T171500
DTSTAMP:20260423T162509
CREATED:20260401T071132Z
LAST-MODIFIED:20260413T150623Z
UID:39684-1777998600-1778001300@theicg.co.uk
SUMMARY:AI in 2026 – What's The Wider Insight Industry Saying About It?
DESCRIPTION:This Knowledge Share is presented by ICG member Diana Hilty-Vance and is generously sponsored by Liveminds  \n \n  \n  \n  \n  \nIn this Knowledge Share\, Diana Hilty Vance will feedback on what she heard at the Qual360 Berlin Conference this year\, which focused primarily on AI and Qual. \n  \n  \nSpecifically\, she’ll talk about; \n\nWho is doing what with AI in qualitative research?\nWhat is AI Slop and why is it problematic?\nWhat people really think of the tools and services available.\n\n  \nREGISTER HERE \nKNOWLEDGE SHARES ARE FOR ICG MEMBERS ONLY 
URL:https://theicg.co.uk/event/ai-in-2026-whats-the-wider-insight-industry-saying-about-it/
CATEGORIES:ICG Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260513T130000
DTEND;TZID=Europe/London:20260513T133000
DTSTAMP:20260423T162509
CREATED:20260319T114823Z
LAST-MODIFIED:20260323T114917Z
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SUMMARY:Collecting Qual in a Quant Environment
DESCRIPTION:Do you struggle to capture deep\, qualitative insights within surveys that are primarily limited to quantitative\, closed-ended questions?\n  \n \n  \nJoin Senior Account Manger Oku Egho and discover how to collect real-time video feedback in your research through QuestionPro’s VideoAI solution. \nAI-driven emotion and sentiment analysis provides you with the flexibility to generate comprehensive reports and create snapshot views for instant insights. \nSpecifically\, this session will show you how to gain; \n● Authentic insights: capture ‘the why’ through tone\, facial expressions\, and natural language\n● Unified workflow: add qualitative depth without switching tools or platforms\n● Compelling Storytelling: share human stories and video clips that resonate with stakeholders more than charts alone \nRegister here \n 
URL:https://theicg.co.uk/event/collecting-qual-in-a-quant-environment/
CATEGORIES:Lunch&Learn
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260514T110000
DTEND;TZID=Europe/London:20260514T120000
DTSTAMP:20260423T162509
CREATED:20260420T104557Z
LAST-MODIFIED:20260423T111912Z
UID:39752-1778756400-1778760000@theicg.co.uk
SUMMARY:Getting Representation Right In Qual and Quant
DESCRIPTION:Join us for this panel discussion about the impact that getting a properly representative sample can mean for the effectiveness of your research\, and how to go about persuading clients of the importance of this. \nWe welcome Daniel Singham (Yonder Data Solutions) and Kate Dale (This Girl Can) to share their experiences. \nWe will then open up for a discussion about the challenges we face in this and where to go/what you can use to help navigate this. \nThis will be a discussion rooted in real case studies and shared experiences. \nDaniel Singham \n \nDaniel Singham is Commercial Director at Yonder Data Solutions and a member of the MRS Main Board\, with more than 20 years’ experience across commercial and operational roles in market research. He also chairs the MRS Representation in Research Committee\, where he champions inclusion\, representation and better reflection of diverse audiences across the industry. \nKate Dale \n \nAfter starting life as a journalist\, Kate evolved into a campaign and digital specialist. She’s currently leading This Girl Can – Sport England’s award-winning\, disruptive campaign to get more women more active. She’s a strategic communicator with extensive experience in producing integrated behaviour change and marketing campaigns. Kate is also a confident and inspiring public speaker\, experienced writer and analytical campaign and content strategist. Outside work\, she’s a stand-up comedian and co-owner of The Queer Comedy Club and Milli Productions. \n  \nRegister for this session here 
URL:https://theicg.co.uk/event/getting-representation-right-in-qual-and-quant/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260519T090000
DTEND;TZID=Europe/London:20260519T100000
DTSTAMP:20260423T162509
CREATED:20260413T154031Z
LAST-MODIFIED:20260413T154031Z
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SUMMARY:Not another Gen Z brief: Exploring the Older Adult Opportunity in Asia
DESCRIPTION:  \nDeveloped Asian markets share a defining reality: rapidly ageing societies. Yet most brands persist in chasing youth\, overlooking those with longer lives\, deeper pockets\, and rising cultural influence. \nTo shed light on this huge opportunity\, join fellow ICG members Drago Djourov and Scott Percival to hear key insights from their proprietary research — “The New Contract”.  \nTheir qual-quant study focused on the experiences of 50+ adults in Singapore and Japan through the lens of retirement. They’re also building on the learnings via a series of expert interviews from across Asia on their podcast – Potluck. \nThis session will unpack the key dimensions that define the older adult experience in Asia — and reveal how brands can authentically engage this audience. With implications for any ageing market – and a challenge to help your clients see what they’ve been missing. \n  \nScott Percival \n \nScott is the founder of Lore Consulting\, based in Singapore. Lore focuses on learning what brands must know about people\, cultures and categories to help drive decisions\, inspire ideas and be part of the story. We work with selected local partners and associate researchers across Asia to deliver qualitative projects – with specialisms in brand\, communications and UX research. \n  \nDrago Djourov \nDrago left post-Communist Bulgaria to go to university in post-bubble Japan\, make a stop in post-reunification HK\, and then start an insights agency in post-LKY Singapore. Now\, with a network of partners\, he conducts research across Asia for London-based MNCs\, Chinese startups or New York ad agencies. Most of his work is in travel\, tourism and hospitality\, but has experience across categories. \n  \nPotluck \nBorn in 2019\, Potluck is the podcast that stirs up a unique flavour of people\, culture and brands in Asia. As co-hosts\, Drago and Scott speak with guests from across the brand\, marketing and academic spheres. In 2025\, we’ve rebooted the show – using it as extension of our thought leadership collaboration\, beginning with The New Contract. \n  \nRegister for this session here 
URL:https://theicg.co.uk/event/not-another-gen-z-brief-exploring-the-older-adult-opportunity-in-asia/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260520T130000
DTEND;TZID=Europe/London:20260520T133000
DTSTAMP:20260423T162509
CREATED:20260420T170354Z
LAST-MODIFIED:20260420T170634Z
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SUMMARY:How to Run Online Qual Your Way - Not the Platform’s Way
DESCRIPTION:Join us as we host incling for this Pitch Perfect* \n \nThis session shows how to run online qual your way – fast\, flexible and free from the constraints of rigid platforms. We’ll break down how to deliver quick‑turn studies\, shape communities to fit your needs and run multi‑market work without losing depth or control. \nYou’ll learn:\n\nWhat quick\, flexible online qual looks like in the real world\nHow to adapt approaches to different clients\, timelines and budgets\nWhen to choose platform‑only\, managed support or full‑service delivery\nHow AI‑supported moderation speeds things up while keeping the human touch\nPractical examples of agile online qual that actually works\n\nIt’s a straight‑talking\, practical session for researchers who want to work smarter\, move faster and stay in control \nAbout incling \nincling is a qualitative research provider specialising in online communities and multi‑market online qual. Our platform is built for flexibility – from rapid pop‑ups to complex global programmes\, and works in 27 languages with built‑in translation\, transcription and AI‑supported moderation. \nYou can work with us in three ways: \n\nPlatform‑only when you want full control\nManaged support when you want to stay hands‑on but need operational help\nFull‑service qual when you want end‑to‑end delivery\n\nEverything we build is designed to help researchers run online qual their way – fast\, flexible and without compromise \nGlen Tooke – Commercial Director\n \nGlen is Commercial Director at incling\, where he helps agencies and insight teams run fast\, flexible online qual that fits the way they work. He specialises in shaping go‑to‑market strategy\, elevating client engagement and building research programmes that balance speed\, depth and operational clarity. \nBefore joining incling\, Glen held senior commercial and insight roles across Consumer Edge\, FDM\, and more than a decade at Kantar – leading investment\, financial services and fashion\, insight and business development teams. His background spans business development\, strategic consulting and client leadership\, giving him a blend of commercial sharpness and research fluency \nAcross his career\, Glen has helped brands\, agencies and financial institutions make smarter decisions by combining strong narrative\, rigorous insight and practical commercial thinking. At incling\, he brings this experience to the world of online qual – helping teams design agile\, researcher‑led approaches supported by modern tools\, AI‑assisted moderation and multi‑market delivery. \n  \nRegister for this session here\nGlen Tooke | LinkedIn \nincling – Online market research | Online Communities \n*Pitch Perfect is the new name for Lunch&Learns
URL:https://theicg.co.uk/event/how-to-run-online-qual-your-way-not-the-platforms-way/
CATEGORIES:Lunch&Learn
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260603T130000
DTEND;TZID=Europe/London:20260603T143000
DTSTAMP:20260423T162509
CREATED:20251211T084943Z
LAST-MODIFIED:20260318T173340Z
UID:39314-1780491600-1780497000@theicg.co.uk
SUMMARY:ICG Member Virtual Speed Networking (using Zoom)
DESCRIPTION:We are excited to bring you another ICG Member Speed Networking session\, hosted on Zoom.\nThis is your opportunity to meet others in small groups for short periods of time. \nA perfect opportunity to meet potential colleagues\, share experiences with other members\, and generally feel part of the ICG community. \nWe’d encourage you all to treat this as a fun way to get to know others\, rather than being a direct sales pitch. \nRegister your place here \n  \n 
URL:https://theicg.co.uk/event/speed-networking/
CATEGORIES:ICG Event
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