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DTSTART;TZID=Europe/London:20260519T090000
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SUMMARY:Not another Gen Z brief: Exploring the Older Adult Opportunity in Asia
DESCRIPTION:  \nDeveloped Asian markets share a defining reality: rapidly ageing societies. Yet most brands persist in chasing youth\, overlooking those with longer lives\, deeper pockets\, and rising cultural influence. \nTo shed light on this huge opportunity\, join fellow ICG members Drago Djourov and Scott Percival to hear key insights from their proprietary research — “The New Contract”.  \nTheir qual-quant study focused on the experiences of 50+ adults in Singapore and Japan through the lens of retirement. They’re also building on the learnings via a series of expert interviews from across Asia on their podcast – Potluck. \nThis session will unpack the key dimensions that define the older adult experience in Asia — and reveal how brands can authentically engage this audience. With implications for any ageing market – and a challenge to help your clients see what they’ve been missing. \n  \nScott Percival \n \nScott is the founder of Lore Consulting\, based in Singapore. Lore focuses on learning what brands must know about people\, cultures and categories to help drive decisions\, inspire ideas and be part of the story. We work with selected local partners and associate researchers across Asia to deliver qualitative projects – with specialisms in brand\, communications and UX research. \n  \nDrago Djourov \nDrago left post-Communist Bulgaria to go to university in post-bubble Japan\, make a stop in post-reunification HK\, and then start an insights agency in post-LKY Singapore. Now\, with a network of partners\, he conducts research across Asia for London-based MNCs\, Chinese startups or New York ad agencies. Most of his work is in travel\, tourism and hospitality\, but has experience across categories. \n  \nPotluck \nBorn in 2019\, Potluck is the podcast that stirs up a unique flavour of people\, culture and brands in Asia. As co-hosts\, Drago and Scott speak with guests from across the brand\, marketing and academic spheres. In 2025\, we’ve rebooted the show – using it as extension of our thought leadership collaboration\, beginning with The New Contract. \n  \nRegister for this session here 
URL:https://theicg.co.uk/event/not-another-gen-z-brief-exploring-the-older-adult-opportunity-in-asia/
CATEGORIES:ICG Webinar
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DTSTART;TZID=Europe/London:20260520T130000
DTEND;TZID=Europe/London:20260520T133000
DTSTAMP:20260423T164141
CREATED:20260420T170354Z
LAST-MODIFIED:20260420T170634Z
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SUMMARY:How to Run Online Qual Your Way - Not the Platform’s Way
DESCRIPTION:Join us as we host incling for this Pitch Perfect* \n \nThis session shows how to run online qual your way – fast\, flexible and free from the constraints of rigid platforms. We’ll break down how to deliver quick‑turn studies\, shape communities to fit your needs and run multi‑market work without losing depth or control. \nYou’ll learn:\n\nWhat quick\, flexible online qual looks like in the real world\nHow to adapt approaches to different clients\, timelines and budgets\nWhen to choose platform‑only\, managed support or full‑service delivery\nHow AI‑supported moderation speeds things up while keeping the human touch\nPractical examples of agile online qual that actually works\n\nIt’s a straight‑talking\, practical session for researchers who want to work smarter\, move faster and stay in control \nAbout incling \nincling is a qualitative research provider specialising in online communities and multi‑market online qual. Our platform is built for flexibility – from rapid pop‑ups to complex global programmes\, and works in 27 languages with built‑in translation\, transcription and AI‑supported moderation. \nYou can work with us in three ways: \n\nPlatform‑only when you want full control\nManaged support when you want to stay hands‑on but need operational help\nFull‑service qual when you want end‑to‑end delivery\n\nEverything we build is designed to help researchers run online qual their way – fast\, flexible and without compromise \nGlen Tooke – Commercial Director\n \nGlen is Commercial Director at incling\, where he helps agencies and insight teams run fast\, flexible online qual that fits the way they work. He specialises in shaping go‑to‑market strategy\, elevating client engagement and building research programmes that balance speed\, depth and operational clarity. \nBefore joining incling\, Glen held senior commercial and insight roles across Consumer Edge\, FDM\, and more than a decade at Kantar – leading investment\, financial services and fashion\, insight and business development teams. His background spans business development\, strategic consulting and client leadership\, giving him a blend of commercial sharpness and research fluency \nAcross his career\, Glen has helped brands\, agencies and financial institutions make smarter decisions by combining strong narrative\, rigorous insight and practical commercial thinking. At incling\, he brings this experience to the world of online qual – helping teams design agile\, researcher‑led approaches supported by modern tools\, AI‑assisted moderation and multi‑market delivery. \n  \nRegister for this session here\nGlen Tooke | LinkedIn \nincling – Online market research | Online Communities \n*Pitch Perfect is the new name for Lunch&Learns
URL:https://theicg.co.uk/event/how-to-run-online-qual-your-way-not-the-platforms-way/
CATEGORIES:Lunch&Learn
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260603T130000
DTEND;TZID=Europe/London:20260603T143000
DTSTAMP:20260423T164141
CREATED:20251211T084943Z
LAST-MODIFIED:20260318T173340Z
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SUMMARY:ICG Member Virtual Speed Networking (using Zoom)
DESCRIPTION:We are excited to bring you another ICG Member Speed Networking session\, hosted on Zoom.\nThis is your opportunity to meet others in small groups for short periods of time. \nA perfect opportunity to meet potential colleagues\, share experiences with other members\, and generally feel part of the ICG community. \nWe’d encourage you all to treat this as a fun way to get to know others\, rather than being a direct sales pitch. \nRegister your place here \n  \n 
URL:https://theicg.co.uk/event/speed-networking/
CATEGORIES:ICG Event
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