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DTSTART;TZID=Europe/London:20260513T130000
DTEND;TZID=Europe/London:20260513T133000
DTSTAMP:20260512T220432
CREATED:20260319T114823Z
LAST-MODIFIED:20260323T114917Z
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SUMMARY:Collecting Qual in a Quant Environment
DESCRIPTION:Do you struggle to capture deep\, qualitative insights within surveys that are primarily limited to quantitative\, closed-ended questions?\n  \n \n  \nJoin Senior Account Manger Oku Egho and discover how to collect real-time video feedback in your research through QuestionPro’s VideoAI solution. \nAI-driven emotion and sentiment analysis provides you with the flexibility to generate comprehensive reports and create snapshot views for instant insights. \nSpecifically\, this session will show you how to gain; \n● Authentic insights: capture ‘the why’ through tone\, facial expressions\, and natural language\n● Unified workflow: add qualitative depth without switching tools or platforms\n● Compelling Storytelling: share human stories and video clips that resonate with stakeholders more than charts alone \nRegister here \n 
URL:https://theicg.co.uk/event/collecting-qual-in-a-quant-environment/
CATEGORIES:Lunch&Learn
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260514T110000
DTEND;TZID=Europe/London:20260514T120000
DTSTAMP:20260512T220432
CREATED:20260420T104557Z
LAST-MODIFIED:20260507T124439Z
UID:39752-1778756400-1778760000@theicg.co.uk
SUMMARY:Getting Representation Right In Qual and Quant
DESCRIPTION:Join us for this panel discussion about the impact that getting a properly representative sample can mean for the effectiveness of your research\, and how to go about persuading clients of the importance of this. \nWe welcome Daniel Singham (Yonder Data Solutions) and Kate Dale (This Girl Can) to share their experiences\, alongside ICG member Annabelle Phillips\, who’ll give her experiences from a qualitative perspective. \nWe will then open up for a discussion about the challenges we face in this and where to go/what you can use to help navigate this. \nThis will be a discussion rooted in real case studies and shared experiences. \nDaniel Singham \n \nDaniel Singham is Commercial Director at Yonder Data Solutions and a member of the MRS Main Board\, with more than 20 years’ experience across commercial and operational roles in market research. He also chairs the MRS Representation in Research Committee\, where he champions inclusion\, representation and better reflection of diverse audiences across the industry. \nKate Dale \n \nAfter starting life as a journalist\, Kate evolved into a campaign and digital specialist. She’s currently leading This Girl Can – Sport England’s award-winning\, disruptive campaign to get more women more active. She’s a strategic communicator with extensive experience in producing integrated behaviour change and marketing campaigns. Kate is also a confident and inspiring public speaker\, experienced writer and analytical campaign and content strategist. Outside work\, she’s a stand-up comedian and co-owner of The Queer Comedy Club and Milli Productions. \nAnnabelle Phillips  \nAnnabelle is the founder of AP Research\, specialising in getting beyond the obvious\, finding the insights that make effective solutions that make the difference. \nShe combines social and market research approaches – using creative research solutions often with the seldom heard. \nShe was previously ICG committee member responsible for Diversity & Inclusion\, sits on the MRS EDI Board and its Social Equity Group. \n  \nRegister for this session here 
URL:https://theicg.co.uk/event/getting-representation-right-in-qual-and-quant/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260519T090000
DTEND;TZID=Europe/London:20260519T100000
DTSTAMP:20260512T220432
CREATED:20260413T154031Z
LAST-MODIFIED:20260413T154031Z
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SUMMARY:Not another Gen Z brief: Exploring the Older Adult Opportunity in Asia
DESCRIPTION:  \nDeveloped Asian markets share a defining reality: rapidly ageing societies. Yet most brands persist in chasing youth\, overlooking those with longer lives\, deeper pockets\, and rising cultural influence. \nTo shed light on this huge opportunity\, join fellow ICG members Drago Djourov and Scott Percival to hear key insights from their proprietary research — “The New Contract”.  \nTheir qual-quant study focused on the experiences of 50+ adults in Singapore and Japan through the lens of retirement. They’re also building on the learnings via a series of expert interviews from across Asia on their podcast – Potluck. \nThis session will unpack the key dimensions that define the older adult experience in Asia — and reveal how brands can authentically engage this audience. With implications for any ageing market – and a challenge to help your clients see what they’ve been missing. \n  \nScott Percival \n \nScott is the founder of Lore Consulting\, based in Singapore. Lore focuses on learning what brands must know about people\, cultures and categories to help drive decisions\, inspire ideas and be part of the story. We work with selected local partners and associate researchers across Asia to deliver qualitative projects – with specialisms in brand\, communications and UX research. \n  \nDrago Djourov \nDrago left post-Communist Bulgaria to go to university in post-bubble Japan\, make a stop in post-reunification HK\, and then start an insights agency in post-LKY Singapore. Now\, with a network of partners\, he conducts research across Asia for London-based MNCs\, Chinese startups or New York ad agencies. Most of his work is in travel\, tourism and hospitality\, but has experience across categories. \n  \nPotluck \nBorn in 2019\, Potluck is the podcast that stirs up a unique flavour of people\, culture and brands in Asia. As co-hosts\, Drago and Scott speak with guests from across the brand\, marketing and academic spheres. In 2025\, we’ve rebooted the show – using it as extension of our thought leadership collaboration\, beginning with The New Contract. \n  \nRegister for this session here 
URL:https://theicg.co.uk/event/not-another-gen-z-brief-exploring-the-older-adult-opportunity-in-asia/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260520T130000
DTEND;TZID=Europe/London:20260520T133000
DTSTAMP:20260512T220432
CREATED:20260420T170354Z
LAST-MODIFIED:20260420T170634Z
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SUMMARY:How to Run Online Qual Your Way - Not the Platform’s Way
DESCRIPTION:Join us as we host incling for this Pitch Perfect* \n \nThis session shows how to run online qual your way – fast\, flexible and free from the constraints of rigid platforms. We’ll break down how to deliver quick‑turn studies\, shape communities to fit your needs and run multi‑market work without losing depth or control. \nYou’ll learn:\n\nWhat quick\, flexible online qual looks like in the real world\nHow to adapt approaches to different clients\, timelines and budgets\nWhen to choose platform‑only\, managed support or full‑service delivery\nHow AI‑supported moderation speeds things up while keeping the human touch\nPractical examples of agile online qual that actually works\n\nIt’s a straight‑talking\, practical session for researchers who want to work smarter\, move faster and stay in control \nAbout incling \nincling is a qualitative research provider specialising in online communities and multi‑market online qual. Our platform is built for flexibility – from rapid pop‑ups to complex global programmes\, and works in 27 languages with built‑in translation\, transcription and AI‑supported moderation. \nYou can work with us in three ways: \n\nPlatform‑only when you want full control\nManaged support when you want to stay hands‑on but need operational help\nFull‑service qual when you want end‑to‑end delivery\n\nEverything we build is designed to help researchers run online qual their way – fast\, flexible and without compromise \nGlen Tooke – Commercial Director\n \nGlen is Commercial Director at incling\, where he helps agencies and insight teams run fast\, flexible online qual that fits the way they work. He specialises in shaping go‑to‑market strategy\, elevating client engagement and building research programmes that balance speed\, depth and operational clarity. \nBefore joining incling\, Glen held senior commercial and insight roles across Consumer Edge\, FDM\, and more than a decade at Kantar – leading investment\, financial services and fashion\, insight and business development teams. His background spans business development\, strategic consulting and client leadership\, giving him a blend of commercial sharpness and research fluency \nAcross his career\, Glen has helped brands\, agencies and financial institutions make smarter decisions by combining strong narrative\, rigorous insight and practical commercial thinking. At incling\, he brings this experience to the world of online qual – helping teams design agile\, researcher‑led approaches supported by modern tools\, AI‑assisted moderation and multi‑market delivery. \n  \nRegister for this session here\nGlen Tooke | LinkedIn \nincling – Online market research | Online Communities \n*Pitch Perfect is the new name for Lunch&Learns
URL:https://theicg.co.uk/event/how-to-run-online-qual-your-way-not-the-platforms-way/
CATEGORIES:Lunch&Learn
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DTSTART;TZID=Europe/London:20260602T120000
DTEND;TZID=Europe/London:20260602T124500
DTSTAMP:20260512T220432
CREATED:20260511T122042Z
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SUMMARY:Beyond Claude: Building Real Research Capability with Agents
DESCRIPTION:“Can’t you just paste survey data into ChatGPT?”\nWell\, you can\, but you’ll hit serious problems with security\, accuracy\, and adhering to MR standards. ICG member Matt Gibbs will demonstrate what a reliable alternative looks like\, sharing tips and knowledge\, having spent the past few years building agentic systems specifically for market research. \nThis session covers: \n\nHow agentic systems accelerate speed to insight while maintaining MR-grade rigour\nSix principles for evaluating any AI solution (expanding on Matt’s recent ICG article)\nTop tips on what to demand from your vendors\nPractical knowledge-share for independents advising clients on AI adoption\n\nThe session closes with a call to action: how our sector can lead responsibly in a world where AI is reshaping research\, and what independent consultants can do to guide their clients toward tools that protect\, rather than undermine\, the industry’s standards. \nMatt Gibbs \nMatt enjoys music\, beer\, conversation & crispy nibbles. If you can throw cricket into that mix…more’s the pleasure! Professionally\, he’s a founder of Bayes Price\, owner of Platinum (Human insights. AI-Powered.)\, ICG member\, Certified MRS\, Member of the Australian Research Society\, and Chair of the TSAPI Steering Group. \nHe tries to promote our insights sector\, share knowledge\, and is keen to facilitate communications between anyone interested in better connecting insights with the wider world.  Matt’s most recent presentations include “Standing Up For Insights” at IIEX Washington April ‘26 and “Moving the Ownership from Data Point to Point of View” Quirks London May ‘26. \nMatthew Gibbs | LinkedIn. \n  \nRegister for this session here\n 
URL:https://theicg.co.uk/event/beyond-claude-building-real-research-capability-with-agents/
CATEGORIES:Knowledge Share
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260603T130000
DTEND;TZID=Europe/London:20260603T143000
DTSTAMP:20260512T220432
CREATED:20251211T084943Z
LAST-MODIFIED:20260318T173340Z
UID:39314-1780491600-1780497000@theicg.co.uk
SUMMARY:ICG Member Virtual Speed Networking (using Zoom)
DESCRIPTION:We are excited to bring you another ICG Member Speed Networking session\, hosted on Zoom.\nThis is your opportunity to meet others in small groups for short periods of time. \nA perfect opportunity to meet potential colleagues\, share experiences with other members\, and generally feel part of the ICG community. \nWe’d encourage you all to treat this as a fun way to get to know others\, rather than being a direct sales pitch. \nRegister your place here \n  \n 
URL:https://theicg.co.uk/event/speed-networking/
CATEGORIES:ICG Event
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DTSTART;TZID=Europe/London:20260618T110000
DTEND;TZID=Europe/London:20260618T120000
DTSTAMP:20260512T220432
CREATED:20260505T101532Z
LAST-MODIFIED:20260512T092818Z
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SUMMARY:FRACTURED: Britain's Right Wing Populism. What It Really Is\, and Why It's Growing
DESCRIPTION:Join a fascinating panel of researchers as they draw on years of primary research to challenge some of the most common assumptions made by people working in research\, policy\, communications and public life. This talk offers a framework for thinking about what an effective response might actually look like as well as clues to why brands must lean back into purpose. \nOur Speakers\nPauline McGowan is a director and Head of Strategy at The Nursery. She has worked in brand\, communications and innovation research for over 20 years both in the UK and internationally. She runs the money and social team at The Nursery and speaks and writes regularly in both industry and wider conferences and press. \nPauline leads The Nursery’s Generations Research\, a broad biennial survey\, now covering the UK and US\, which aims to shine a light on true differences across generations and what that means for society and business. \nShe’ll be presenting some fascinating and surprising data on young people’s attitudes and emerging trends from The Nursery Research & Planning ‘This is Us Generations’ research. \nSteven Lacey (ICG member) is the founder and Managing Director of The Outsiders\, a cultural insight agency he established in 2016\, specialising in behavioural change research\, hard-to-reach audiences\, and understanding cultural undercurrents in the UK and globally. A foresight specialist\, commercial anthropologist and strategist\, Steven has extensive experience advising governments\, opposition parties\, global brands and international advertising agencies. He has worked across more than 60 markets and with clients including the Home Office\, Mars\, Bodyform\, and the award-winning ‘This Girl Can’ campaign. An MRS Research Hero (2021) and co-founder of MRS Unlimited\, Steven also established the Cultural Insights Forum in 2017 and founded No Man’s Land\, a research agency focused on masculinity and men. \nSteven is one of the UK’s leading research voices on the far right\, populism and disinformation and has co-authored the landmark report ‘Disinformation\, UK Democracy and Attitudes Toward Ukraine and Russia in the UK’ — launched in the House of Commons in January 2026. \nSteven  will be painting an incredibly vivid picture in his inimitable way on the state of the UK nation right now. He will help us to understand the Far Right\, and how this is a more disparate group than you might think from research by The Outsiders and Resilience & Reconstruction. \nAnnabelle Phillips (ICG member) is Founder of AP Research\, Co-Chair of the MRS’ Social Equity Group\, sits on the MRS EDI Council\, and Diversity Lead for the ICG (Insight Consultants Group). She specialises in research at the intersection of the private and public sector\, and in particular comms\, branding and customer closeness research with organisations that have a social value.  She is passionate about giving a voice to often ignored audiences\, breaking down barriers and dismantling biases to make sure policies\, services\, campaigns and strategies are relevant to everybody’s needs.   \nAnnabelle will be taking you through research conducted by AP Research exploring the Populist Right communication’s playbook to help understand the lessons that can be learnt across the political landscape and for all marketing and comms teams. This has been a pro bono project and shout out to Field Notes and True Stories Ltd for allowing her to use their services. \nPlease note…\nThe speakers are not aiming to provide a balanced comparison\, but rather\, are sharing their observations on the current cultural landscape. \nThe findings they will be presenting are potentially challenging and certainly thought-provoking observations on a section of today’s UK society and do not aim to demonstrate any intended political allegiances. \n  \nREGISTER HERE \n 
URL:https://theicg.co.uk/event/fractured-britains-right-wing-populism-what-it-really-is-and-why-its-growing/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260702T180000
DTEND;TZID=Europe/London:20260702T220000
DTSTAMP:20260512T220432
CREATED:20260427T160501Z
LAST-MODIFIED:20260427T163603Z
UID:39792-1783015200-1783029600@theicg.co.uk
SUMMARY:ICG Summer Party (London)
DESCRIPTION:This event has been generously sponsored by AddMaple\, Catalyse Research\, and Question Pro \n \nTickets are now available for the ICG’s annual Summer Party on Thursday 2 July\, 6pm\, at the Lockhouse\, Paddington\, London.\nTickets are £42+VAT+ticketing fees\, to include great food and drinks. \nBuy your tickets here
URL:https://theicg.co.uk/event/icg-summer-party-london/
LOCATION:Lockhouse Paddington\, 3 Merchant Sq E\,\, London\, W2 1BF\, United Kingdom
CATEGORIES:ICG Event
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