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DTSTART:20260329T010000
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260910T160000
DTEND;TZID=Europe/London:20260910T164500
DTSTAMP:20261010T232949
CREATED:20260720T145949Z
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SUMMARY:Gen Z and Gen Alpha: Their Values & The Future of Work and Play
DESCRIPTION:This Knowledge Share has been generously sponsored by The Lens\, a high-specification viewing facility in the heart of Farringdon.\n \n  \n  \n  \nWe welcome ICG member Pam Goldfarb-Liss to run this Knowledge Share.  \nKnowledge Shares are run by ICG members for ICG members (only). \n  \nThink about this: by the year 2030 — more than 60% of the work force will be Gen Z and Millennials and by the year 2040 — as Millennials age and Gen Xers retire — more than 70% of that same work force will be Gen Z and Alpha. We already see the impact of Gen Z on the workforce as the values of work life balance build even stronger connections to support and greater overall balance. Gen Alpha promises to expand this focus into jobs that don’t even exist yet in workplaces that might connect even more to a new emphasis on work connections and support. \nThis Knowledge Share is part of an ongoing exploration that ICG member Pam Goldfarb Liss is seeing in her conversations with so many of her Gen Z and Gen Alpha respondents around what they want for their futures and in their future workplaces. Insight she hopes will get you thinking about your own workplace and views on these two younger generations. \nPresented in a fun analogy to one of this generation’s favourite nostalgic TV show from the 1990’s “Friends”; Pam will share her findings from several young respondents and present them within the context of existing third party research. This will to show these future generations’ evolution towards work and play that hopes to illuminate and encourage dialogue with your personal ‘Friends’ who are Gen Z and Alphas. Pam is hoping she’ll spark some great dialogue with ICG members attending as well. \nAbout Pam Goldfarb Liss: \nWith more than 30 years of experience\, Pam loves the never-know-what’s-coming-next fun of learning from listening to consumers especially younger consumers. Pam has moderated topics from soda pop\, baby bottles\, refrigerators and hamburgers to travel\, streaming networks\, toys and diabetes and urinary tract infections. The glamorous life of a focus group moderator has brought her to see many emerging opportunities for companies and non-profits on many subject matters as it’s all interesting to her. In addition to enjoying moderating with kids and teens\, Pam currently teaches and hosts — Mission Kid Possible powered by LitBrains-Igniting Ideas! — an online learning library with on-demand and live kid-sized workshops focused on training professional market researchers around the nuances of working with younger audiences. Pam is an active member and former board member of the Qualitative Research Consultants Association (QRCA)\, Creative Education Foundation and an industry cheerleader of all things creative and cool in market research especially the ICG. \nPam lives in Minneapolis\, Minnesota USA with her husband and Gen Zalpha (17-year old Gen Z/Alpha cusper) daughter. Having just turned 59 in August 2026\, Pam has made it her mission to spark dialogue around the workplace of the future and how listening to the younger generations can create an incredible exchange where we all stay young and vital. (See photos of Pam in her never getting old or serious state). \n \nRegister for this Knowledge Share here
URL:https://theicg.co.uk/event/gen-z-and-gen-alpha-their-values-the-future-of-work-and-play/
CATEGORIES:Knowledge Share
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260915T110000
DTEND;TZID=Europe/London:20260915T120000
DTSTAMP:20261010T232949
CREATED:20260817T105608Z
LAST-MODIFIED:20260817T110604Z
UID:40123-1789470000-1789473600@theicg.co.uk
SUMMARY:Data Protection Requirements - Getting Your Ducks In A Row
DESCRIPTION:This webinar is presented by ICG member Mike Wooderson\, Stonewood Associates  \n \n  \n  \n  \nMike will take us through the following elements of data protection\, ensuring that you’re up to speed and fully compliant; \n Introducing Stonewood Associates \n Establishing the Controller \nKnow the the relevant legislation for the markets you’re working in \nThe 7 Principles and Rights \nLet’s look at the documents in your nest \nKow the what\, where\, and how \nA quick world tour \nSummary of your flock \nQuestions and discussion \n  \nRegister your place here \n  \nThis webinar is available for sponsorship at £175+VAT. Contact manager@theicg.co.uk if interested.
URL:https://theicg.co.uk/event/data-protection-requirements-getting-your-ducks-in-a-row/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260917T110000
DTEND;TZID=Europe/London:20260917T123000
DTSTAMP:20261010T232949
CREATED:20260226T110821Z
LAST-MODIFIED:20260910T153057Z
UID:39562-1789642800-1789648200@theicg.co.uk
SUMMARY:ICG Member AI Survey -  Wave Three Results (With Discussion About AI Agents)
DESCRIPTION:This webinar has been generously sponsored by Liveminds \n \n\n  \n  \n  \n  \n  \n  \nCome and join us at this ICG-member only discussion which will cover; \n\nThe results of the third wave of the ICG-member survey about AI (including responses to the questions about AI Agents) \nHow these results  compare to previous waves\nFurther feedback and discussion about use of AI Agents*\nOverall next steps for us all as Indies.\n\n  \n*If you have experience of using AI Agents\, or have an opinion about them in any way\, please get in touch with us now – we’d like to kick off the discussion with your thoughts.  \nWith special thanks to those involved in this survey; \nAakanksha Haran \nAakanksha runs Smart Move Ventures\, a UK data and research consultancy specialising in quant and qual methodologies\, with a significant part of her business currently run via AI tools. She has run all three waves of the ICG AI monitor survey\, the results of which will be shared. Aakanksha will be joined by her colleague\, Swaraj Hanmante\, who was heavily involved in the preparation of these findings. \n  \nTom Woodnutt  \nTom is the founder of Feeling Mutual\, a  strategic qualitative research consultancy. He has been a co-lead on the ICG AI survey initiative. \n  \n  \nSally Alsop \n \nSally runs Agfora Ltd –  a market research consultancy that has been providing bespoke research services and strategic advice for almost 20 years.They provide qual and quant market research services for organisations operating in B2B and some of the trickier B2C sectors. Sally has been running the ICG webinar programme for many years. \n\n\nRegister for this session here \n 
URL:https://theicg.co.uk/event/ai-wave3-results/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260922T120000
DTEND;TZID=Europe/London:20260922T124500
DTSTAMP:20261010T232949
CREATED:20260709T103736Z
LAST-MODIFIED:20260825T062114Z
UID:40022-1790078400-1790081100@theicg.co.uk
SUMMARY:ICG Book Group: The Rules That Make Us by Oliver Sweet
DESCRIPTION:Please join us for this Book Group session where we have the privilege of welcoming our author to talk more about the book and join in our discussions about it.\n \nCulture has got a lot to answer for these days. Culture wars\, woke culture\, and cancel culture (to name a few!) have made the world feel chaotic. And that change is real – culture is no longer linear\, progressive and predictable\, and instead has become divergent\, oppositional\, and unpredictable. \nWhile this is easy to see in politics and society\, the same issue applies to organisations and brands. By using an accessible model for understanding culture – The Cultural Trinity – we can find ways to both analyse and change culture in simple\, accessible ways. \nOliver Sweet is one of the world’s leading business anthropologists\, helping brands like Coke\, IKEA\, Google and Dyson\, as well as foundations and governments\, decode why people really do what they do. His book\, The Rules That Make US\, is a rethink of human behaviour\, showing that life\, business and society are driven less by psychology and more by culture. \nRegister for this session here \nYou don’t have to have read the book to attend but we encourage you to do so!  \nOliver Sweet | LinkedIn \n 
URL:https://theicg.co.uk/event/icg-book-group-the-rules-that-make-us-by-oliver-sweet/
CATEGORIES:ICG Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260930T130000
DTEND;TZID=Europe/London:20260930T133000
DTSTAMP:20261010T232949
CREATED:20260909T162059Z
LAST-MODIFIED:20260909T162122Z
UID:40171-1790773200-1790775000@theicg.co.uk
SUMMARY:Why AI flattens qual data towards the average answer\, and what it takes to stop it
DESCRIPTION:We welcome Alex Charlton\, True Stories\, to this Pitch Perfect.  \n  \nAn LLM is a plausibility engine\, not a truth engine. It hands you the most convincing-sounding answer\, not necessarily the true one. Point it at your qual transcripts and it works from whatever it happens to surface – there is no stratified sampling across your dataset\, no language balancing stopping the Spanish groups being drowned out by the English ones. What comes back is the middle of the distribution\, fluently written\, with the odd\, difficult\, interesting participant quietly gone. \nEven qual tools that do promise stratified sampling\, simply place similar quotes in piles\, then label the piles. This is data summarisation\, not the analysis our clients pay us for. And then there’s the question of how we combine our own (human) intelligence with the artificial intelligence we’re working with. This is a minefield in and of itself. \nNone of this can be fixed by better prompting. The fix has to live in the architecture around the model. \nBy joining this session\, expect a working demonstration\, some lessons learnt along the way\, and a sharper set of questions to put to any vendor who tells you their tool “understands” your data. \nAlex Charlton \nAlex Charlton is founder and Managing Director of True Stories. He specialises in qual research and previously founded two London-based insight agencies\, Essential Research and Craft. Frustrated that the AI tools arriving in research were built by engineers who had never moderated a group\, he spent nearly two years building the alternative himself – writing the platform alongside AI rather than briefing a development team\, so that every architectural decision was made by someone who knows what good qual research looks like. True Stories launched in January 2026 and is now used by insight teams across four continents. He works from Medellín\, Colombia. \nTrue Stories \nTrue Stories is an AI-powered analysis platform for qualitative research. It was built by a career qual researcher\, and the design assumption throughout is that the researcher stays in charge: the platform does the reading\, the retrieval and the structured analysis\, and you lead the analysis\, assisted by AI. \nWhere other AI tools summarise data\, True Stories analyses: drawing on 200+ marketing\, consumer psychology and behavioural science frameworks to build a bespoke analysis pathway for each project. Analyses draw evenly across your data rather than sampling whatever the model finds most quotable\, work in your participants’ original language without translating the nuance out\, and carry confidence ratings. You can interrogate any output conversationally\, push on it\, then fold the conversation back into a revised analysis. Once analysis is complete\, your project reports are generated automatically and include: a written mini-report\, a story-driven debrief narrative\, and an editable PowerPoint deck. \nTrue Stories: Human Intelligence. Amplified. \n \nwww.truestories.earth \n  \nRegister for this event here
URL:https://theicg.co.uk/event/1-why-ai-flattens-qual-data-towards-the-average-answer-and-what-it-takes-to-stop-it/
CATEGORIES:ICG Event,Lunch&Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261007T100000
DTEND;TZID=Europe/London:20261007T103000
DTSTAMP:20261010T232949
CREATED:20260603T100407Z
LAST-MODIFIED:20260818T132910Z
UID:39920-1791367200-1791369000@theicg.co.uk
SUMMARY:ICG's Annual General Meeting
DESCRIPTION:Join us to hear about what we’ve achieved\, our plans for the future and our financial situation. \nA great opportunity to ask us any questions and make suggestions for the organisation. \nLogin here (no need to pre-register)\n 
URL:https://theicg.co.uk/event/icgs-annual-general-meeting/
CATEGORIES:ICG Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261008T160000
DTEND;TZID=Europe/London:20261008T164500
DTSTAMP:20261010T232949
CREATED:20260923T122517Z
LAST-MODIFIED:20260923T122517Z
UID:40204-1791475200-1791477900@theicg.co.uk
SUMMARY:Co-creation in today's world and beyond
DESCRIPTION:This Knowledge Share will look at the highs and lows of creative workshopping\, and what the future might have in store for us.  Drawing on decades (!) of experience between them Rebecca and Annabelle will grieve for what’s been left behind\, share some ideas for the current day and look to future possibilities. \nThis session is to provide tips and tricks and open up the floor for more inspiration and sharing of ideas on how we can adopt technology to be even more creative in our workshopping techniques in future. \nOur Presenters  \nRebecca Harrison \n30+yrs ethnographic and qual expertise\, Rebecca has conducted numerous workshops across multiple disciplines\, topics\, countries and cultures both off and on-line. Always looking to push the boundaries of insight and engagement\, she’s keen to explore how to best use new or combined techniques to up the ante and ‘bridge the divide’ when it comes to online workshops. \n  \n  \nAnnabelle Phillips \n Annabelle has worked in the insight sector for nearly 30 years\, and led on Innovation during her time at Ipsos.  Much of her work sits at the intersection of public and private sector: communications\, behaviour change\, consumer understanding\, and everything in between. She is a mixed method research with particular expertise in qual\, ethnography and public dialogue workshops. \n  \n  \nRegister for this session here 
URL:https://theicg.co.uk/event/co-creation-in-todays-world-and-beyond/
CATEGORIES:Knowledge Share
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261022T110000
DTEND;TZID=Europe/London:20261022T120000
DTSTAMP:20261010T232949
CREATED:20260910T133345Z
LAST-MODIFIED:20260910T133602Z
UID:40177-1792666800-1792670400@theicg.co.uk
SUMMARY:Longevity - a megatrend.   Fewer people but living longer - a strategic challenge for our time
DESCRIPTION:This is a high energy\, content rich webinar which looks globally at the strategic challenges and implications for developed countries of ever diminishing\, but increasingly demanding populations. The webinar looks ahead at the expected new world order at the turn of the century. We then examine why we are all living longer\, how we can reduce the chances of being hit in  “snipers alley” and what we can do to avoid dementia. \nSimon Culhane \nSimon is currently Vice-Chair of the Epsom and Ewell branch of Citizens Advice\, Finance Director for UK-Sri Lanka Chamber of Commerce and Chair of Ashtead Tennis Club & Leatherhead Badminton Club. \nPreviously\, for almost 20 years\, Simon was Chief Executive of the Chartered Institute for Securities & Investment\, where he first researched and developed the talk as the Institute realised that increased longevity meant increased demand for financial advice and its qualifications. Before CISI\, Simon was at Deutsche Bank\, where he worked for four years as a Director in the Global Investment Bank. \nSimon worked in the Cabinet Office in Whitehall in the mid-90s as a Deputy Director of the Prime Minister’s Efficiency Unit. He also worked at University College London\, Hospital\, helping to set up the first wave of Foundation Trusts. Simon’s early working years were with Lloyds Bank Plc. \nSimon is married to Sarah; they have four adult children. As well as racquet sports\, Simon also enjoys sailing\, and is an active supporter of league one club\, AFC Wimbledon. \nRegister for this session here 
URL:https://theicg.co.uk/event/longevity-a-megatrend-fewer-people-but-living-longer-a-strategic-challenge-for-our-time/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261112T110000
DTEND;TZID=Europe/London:20261112T120000
DTSTAMP:20261010T232949
CREATED:20261005T104818Z
LAST-MODIFIED:20261005T105013Z
UID:40247-1794481200-1794484800@theicg.co.uk
SUMMARY:What's Cooking in West-Europe? Local Expert Insights on State of the economy and Food & Beverage in France\, Germany\, the Netherlands and Spain
DESCRIPTION:Join us for this panel discussion amongst 4 ICG members based in Western Europe.  \nWhat will be covered?\nState of the country: ICG’s local expert researchers give a snapshot of the political\, economic and social factors\, and the consumer sentiment\, currently at play in France\, Germany\, the Netherlands and Spain. Where are the similarities and differences? \nImpact on food and beverage\, looking at: \n\nWell-being\nPleasure\nIndependence\nConstraints\nConviction\nInfluence\nPerformance\n\nLatest cross-country insights from a short online quantitative survey conducted by Research Clever on the popularity and frequency of eating vegetarian dishes and which world cuisines are seen as most up-and-coming in 2026. \nWhy you should join it/what you’ll learn:\nThis panel discussion will give you fresh\, local and cultural insights into France\, Germany\, the Netherlands and Spain: \n\nGet the latest snapshot of the current state of each country from ICG’s local expert researchers.\nDiscover what’s happening in food and beverage in each of these markets\, including the key differences and similarities.\nHear the latest insights on how popular and frequent vegetarian dishes are and which world cuisines are seen as most up-and-coming in 2026\, based on a short online survey conducted by Research Clever.\n\nOur Panellists\nHenrique Savelsberg from Savelsberg Research is Dutch native and has 25+ years experience in developing and managing international market research studies. Henrique focuses on international qualitative research for Netherlands and Belgium but also pan-Europe and pan SE-Asia together with senior local qualitative researchers. Henrique currently divides his time between Europe and SE-Asia region. \nhttps://theicg.co.uk/author/henrique-savelsberg/ \nwww.savelsbergresearch.com \nhttps://www.linkedin.com/in/henriquesavelsberg/ \nNicolas Kayser from The Insight Zoo is based in Germany and has more than 25 years’ experience in conducting qualitative research. He specialises in psychological analysis\, including behavioural economics\, neuromarketing and semiotics. With additional training in innovation management and Design Thinking\, he helps transform consumer insights into effective marketing strategies and activities. \nhttps://theicg.co.uk/author/nicolas_kayser/ \nwww.theinsightzoo-en.com \nhttps://www.linkedin.com/in/nicolas-kayser-63257673/ \nSilvia Iranzo Ferrandis from In Market Research is your reliable Spanish partner for international research projects. With over 20 years’ qualitative experience in consumer\, B2B and healthcare\, she builds bespoke teams from a trusted network of senior researchers across five continents. She pioneered online research in Spain and continues to lead the way with AI in qualitative research. \nhttps://theicg.co.uk/author/silvia-iranzo-ferrandis/ \nwww.inmarketresearch.com \nhttp://es.linkedin.com/in/silviairanzoferrandis \nNathalie Kantorowicz is a bilingual English-French professional who created the-marketing-labs in 2011 on the back of a proprietary insights community platform\, and after 20 years across client-side insights\, agency research and digital. \nBased between France and UK\, Nathalie provides full-service research with a focus on online communities and traditional qual notably in France and also in Europe. She can also provide support on quant including face-to-face thanks to her extended network of consultants\, and recruitment and fieldwork partners. Her areas of expertise include tech with consumers and businesses\, food and FMCG\, home. \nhttps://theicg.co.uk/author/nathalie-kantorowicz/ \nhttps://www.mkglabs.com \nhttps://linkedIn.com/in/nathalie-kantorowicz-9930421 \n  \nRegister for this webinar here \n  \n 
URL:https://theicg.co.uk/event/whats-cooking-in-west-europe-local-expert-insights-on-state-of-the-economy-and-food-beverage-in-france-germany-the-netherlands-and-spain/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261202T120000
DTEND;TZID=Europe/London:20261202T124500
DTSTAMP:20261010T232949
CREATED:20261008T090448Z
LAST-MODIFIED:20261008T090928Z
UID:40256-1796212800-1796215500@theicg.co.uk
SUMMARY:BOOK GROUP: 'A Travel Guide to Connection' by Jonathan Newman
DESCRIPTION:This Book Group will be run by the book’s author – and ICG member! – Dr Jonathan Newman.  \nYou don’t have to have read the book but we encourage you to do so. \nA relaxed 45-minute session designed to spark your thinking and join in discussions. \n \nA Travel Guide to Connection is an introduction to conducting ethnography and a way to see your own life with new perspectives.\nIt shows routes and strategies to explore what it means to be a relational human being in a profoundly interconnected world. \nChapters consider: who we are as we meet and live among others; how bodies and senses inform our understanding of ourselves and each other; how we live together with other species and technologies or objects; and how we form relationships with time\, space and transcendent experiences. It also asks readers to explore the ethical dimensions of their research journeys and the value of looking into the discomforts of their own position. \nThe book serves as a methodological toolkit\, an unorthodox introduction to anthropology\, stimuli for creatives and a hammer to break you out of your bubble. \nDr. Jonathan Newman is a social anthropologist\, researcher\, author and podcaster dedicated to uncovering the hidden human layers of our world. As the Director of Deep Research\, he has spent years helping companies – including Amazon\, TikTok\, YouTube\, Uber\, and Adobe – connect to human lives and needs. \nJonathan’s research is as diverse as it is profound\, taking him into the cultural trenches of everything from global coffee and the cannabis industry to the inner workings of education and the international arms trade. \nHis insights are across academic journals\, trade publications and international media\, and he is a speaker at global conferences\, industry trade shows and festivals. \nWhether navigating a corporate culture or a remote community\, Jonathan lives by the core philosophy of his latest book: to let go of preconceptions\, embrace the unknown with continuous empathetic curiosity and allow deep listening and kindness to lead the way. \n“Newman’s brilliant book is a fun\, engaging invitation to see the world afresh. With clarity and wit\, it shows how an anthropological sensibility – meeting difference with curiosity rather than judgment – is exactly what we need in a time of disconnection and division. \nGwen Burnyeat\, University of Oxford \n  \n“This exceptional book fundamentally shifts how we experience the ordinary. \nIt takes us on a journey of connection with what we thought we knew. This changes everything. Few books so powerfully transform how we perceive the world around us. It is a must read.” \n– Steffi Bednarek\, Centre for Climate Psychology \n  \n‘This book is brilliant: humorous\, thought-provoking\, sensitive and surprising. It makes you think differently and challenges prejudices you may not even have realised you held. It invites you to imagine how the dragonfly perceives the world\, the messages a chair sends out and what it must be like to exist using only a sense of smell. Once read it will never leave you and you will see the world differently” Katherine Richards\, Designer \n  \nThe Book | Jonathan Newman – A Travel Guide to Connection \nRegister for this event here 
URL:https://theicg.co.uk/event/book-group-a-travel-guide-to-connection-by-jonathan-newman/
CATEGORIES:ICG Event
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