The ICG

The ICG's Annual Summer Party
2023-07-06 18:00 - 22:00 (Europe/London) | Sir Christopher Hatton, 4 Leather Lane,, London, , EC1N 7RA
Come and join us in celebrating summer. Open to ICG members and non-members.
We’ll be in the raised bit of the bar. Food and drink available. £25+VAT+Eventbrite fee
Special thanks to our main co-sponsors, Bilendi , the preferred panel provider used by consultants all over the UK and Europe, and Reflections. a beautiful, adaptable, bright and creative facility for market research in the Northwest.

BUY YOUR TICKETS HERE
We look forward to welcoming you.

Introduction to AMSR - a free resource for storytelling and bringing context to research and insights
2023-07-13 14:00 - 15:00 (Europe/London) | ICG Zoom Room: https://zoom.us/s/2071827436?pwd=[REDACTED]
Please join ICG member Judith Staig for this webinar.

Tim Harford advises that, when we see a number, we should ask ‘is that a big number?’ One of the ways we can answer that question is to look at recent history. For example, is the interest rate high? Only when compared with the last few years – back in November 1979, it was 17%.
This webinar will introduce you to the AMSR – a fantastic free resource for researchers. The AMSR curates post-war market research projects, papers, and publications and is full of nuggets of gold that will help you put context around today’s markets, find data to spin stories around and bring your insights to life.
The webinar uses the three recent AMSR publications to showcase stories about key issues of our time such as women at work, sustainability, diversity and inclusion, inflation and referendums, as well as to report on the changes and developments we have seen in our industry. Link to publications here
What will I learn? You will know how to use the AMSR for your own research and also what you can do to become involved with what is one of the foremost and most valuable charitable endeavours in our industry.
Judith Staig

Judith is a writer and content strategist working in the research and insights sector. She helps AMSR with marcomms as a volunteer.
REGISTER FOR THIS WEBINAR HERE
https://www.linkedin.com/in/judith-staig-993153/
https://www.amsr.org.uk/

The 5 ways to grow your business’s profits
2023-07-26 11:00 - 12:00 (Europe/London) | ICG Zoom Room: https://zoom.us/s/2071827436?pwd=[REDACTED]
This webinar has been generously sponsored by Perspective Research Services.

Many business owners work hard to improve their profits but miss an opportunity to make significant gains to the bottom line by leveraging 5 often overlooked inputs; the ‘5 Ways’.
This simple but effective approach will give you clarity on how to grow your business and actionable steps that you can implement immediately.
Justin will demonstrate how focusing on 5 areas of your business can deliver a 50% increase in revenue and a 60% growth in gross profit using proven strategies and tactics.
Justin Charlton-Jones

Justin is an experienced business leader and public speaker who has successfully led and grown 5 small businesses in the UK. His passion is working with small businesses to help them grow. He now leads a business coaching company, but previously worked in the research and insight sector where he managed and grew a number of independent consultancies as well as running a UK division of an international agency.

REGISTER FOR THIS FREE WEBINAR HERE
https://www.linkedin.com/in/justin-charlton-jones/

Mental Fitness: 3 keys to better stress management
2023-07-27 11:00 - 12:00 (Europe/London) | ICG Zoom Room: https://zoom.us/s/2071827436?pwd=[REDACTED]
How often have you felt stressed of late? A 2021 Gallup poll showed that 44% of us felt stressed, just yesterday!
Stress is a regular and frequent factor in our lives these days, and can be triggered by everything from work pressure, to home life, money and relationships. But its how we deal with it that can be crucial to our performance and wellbeing.
In this session we’ll explore

Worrying increase of stress levels globally (and impact within the insights industry)
The anatomy of stress
My story of how stress became a form of self sabotage
Mental Fitness techniques to deal with stress
Q&A

Not only will you learn about stress and how it affects you, but you’ll come away with 3 powerful mental fitness techniques to help you deal with stress whenever it arises.
Lara Meyer

Lara is a researcher turned professional coach who has a degree in Psychology (BSc) and is trained in multiple coaching methodologies (Co-Active and Positive Intelligence) and is an accredited member (ACC) of the International Coaching Federation (ICF). She brings a multitude of leadership skills from a corporate career spanning almost 20 years in Research with TNS, Kantar, Hall & Partners, as wellas client-side at Microsoft & Hive and now supports growing start-ups via her consultancy Scale Up Insight.
She is committed to empowering senior leaders within the research and insights space to bringout the best in themselves, their teams and their companies.
Women’s Leadership Coach (lara-meyer.com)
lara@lara-meyer.com

REGISTER FOR THIS FREE WEBINAR HERE

Knowledge Share: Mystery Shopping - What? Why? How?
2023-08-01 16:00 - 16:45 (Europe/London) | https://zoom.us/j/2071827436
This Knowledge Share session has been generously sponsored by E-Tabs, bringing cutting edge automated charting for your projects in PowerPoint & Google Slides

Join us at this Knowledge Share, presented by Carole Arvanitis, Newlann Mystery Shopping

What will be covered?

What is mystery shopping?
What it gives you.
When and why people buy it.
How you do it

About Carole

After many years with GfK Mystery Shopping, I set up on my own in 2014 and launched Newlann. With only three of us, we are much smaller than most mystery shopping companies. What we try to offer is an in-depth service really thinking about what needs to be evaluated and how the results can be used to make improvements. We tend to work on fairly small projects, often quite complex and challenging ones. We have our own bespoke IT platform and a panel of about 8,000 shoppers across the country.
https://www.linkedin.com/in/carolearvanitis-newlannmysteryshopping/
REGISTER FOR THIS KNOWLEDGE SHARE HERE

MRS Inclusion Pledge - PANEL DEBATE and Q&A SESSION
2023-08-08 08:00 - 17:00 (Europe/London)
Join us on Tuesday 12 September, 11am-12 noon, for a Panel Debate and Q&A Session about the MRS Inclusion Pledge.

The panel will comprise of agency and client-side Equality, Diversity and Inclusion (EDI) representatives:

Rebecca Cole
Kate Dale
Theo Francis
Georgie White

In addition to hearing their perspectives on some relevant questions, you’ll also hear a bit more about how the Inclusion Pledge could fit your business, and have the opportunity to ask your own questions.
FIND OUT MORE ABOUT THE PLEDGE AND SIGN UP HERE
REGISTER FOR THE PANEL DEBATE HERE

Lunch & Learn with ResearchBods
2023-08-09 13:00 - 13:30 (Europe/London) | https://zoom.us/j/2071827436
Come and join us at this Lunch&Learn session with ResearchBods.

What will be covered?
ResearchBods is a UK based Global Data Collection partner that offers Agencies, Brands and Independent Consultants, a range of innovative online Qual and Quant Solutions. We combine tech with operational excellence to ensure consistent and high quality delivery across research projects.
We’d love to share a quick overview of our Online Community platform, our approach to ensuring Data Integrity during online Quant studies, and our introduction of AI solutions to enrich your insight delivery. Most of the session will be focused on Data Integrity, however, and the measures we put in place to ensure real people are providing the responses to your questions.
Why is ResearchBods a great fit for micro-businesses in research?
We’ve supported micro-businesses and freelancers for years, so we truly value the importance of offering a trusted partner service that can deliver time and again! Our service model is scaleable and can support self serve clients, or those that require full serve and everything in-between! The solutions we offer are not only industry leading, but we’re also massively competitive on price and our dedicated support teams will do whatever they can to help you convert projects.
Dale Henry, Sales Director

Dale has been at ResearchBods for 7 years, working across various Product Solutions in a client servicing capacity. Dale’s passion lies within tech enablement and supporting clients with making strategic business decisions through accurate data delivery.
https://researchbods.strat7.com/
https://www.linkedin.com/company/strat7.researchbods/mycompany/
Discount for ICG members
As mentioned our project prices are always competitive, we rarely lose out on price. We’re happy to offer 15% discount to ICG members on the first project commissioned with us.
REGISTER FOR THIS SESSION HERE

Knowledge Share: Do more with less - an introduction to insight synthesis
2023-09-07 14:00 - 14:45 (Europe/London) | ICG Zoom Room: https://zoom.us/s/2071827436?pwd=[REDACTED]
This Knowledge Share has been generously sponsored by Opinion Hub

Insight budgets are under pressure. Rather than commission new projects, our clients are being asked to do more with what they already know. In this introduction to insight synthesis, we’ll show you how to maximise the value in your client’s existing research.
We’ll cover:
– Why you should synthesise your insight
– Four simple steps to follow
– Tools and techniques to help
– And pitfalls to avoid
Dan Young

Dan set up Shed Research to help organisations make more of their existing research. In the past year, he’s been doing this for HSBC UK, Cancer Research UK, General Mills, Guide Dogs, and BSH Group (the people behind Bosch and Siemens). In 2020, Dan was fortunate enough to win the ICG/MRS Independent Consultant Award. He’s a frequent speaker on the topic of insight synthesis and regularly trains insight teams how to make more of their existing insight.
Shed Research Consulting
+44 (0)7980 988 762

REGISTER FOR THIS SESSION HERE

MRS Inclusion Pledge: PANEL DEBATE and Q & A
2023-09-12 11:00 - 12:00 (Europe/London)
Join us on Tuesday 12 September, 11am-12 noon, for a Panel Debate and Q&A Session about the MRS Inclusion Pledge.

The panel will comprise of agency and client-side Equality, Diversity and Inclusion (EDI) representatives:

Rebecca Cole
Kate Dale
Theo Francis
Nick Baker
Georgie White

In addition to hearing their perspectives on some relevant questions, you’ll also hear a bit more about how the Inclusion Pledge could fit your business, and have the opportunity to ask your own questions.
FIND OUT MORE ABOUT THE PLEDGE AND SIGN UP HERE
REGISTER FOR THE PANEL DEBATE HERE

Knowledge Share: Making Introversion Work
2023-09-12 16:00 - 16:45 (Europe/London) | https://zoom.us/j/2071827436
This Knowledge Share has been generously sponsored by Opinion Hub
This Knowledge Share will be presented by Carol Raithatha, Carol Raithatha Ltd.
Introverts as compared to be extroverts can be defined as people who are more reflective, prefer calm and quiet environments, and get their energy from spending time alone. They may also be shy or reserved. This is at odds with our business environment which focuses on action, speed, networking, and self-promotion. Being an introvert and a consultant can be difficult. But introverts have much to offer.
This Knowledge Share session will discuss a few typical ‘troubling’ type situations for introverts and suggest tips for working through those, both from the point of view of an introverted person and from someone who is collaborating with introverts. We will finish off the session with a brief look at how tailored coaching can help introverts flourish at work.
Carol Raithatha

Carol is the Director of Carol Raithatha Limited, a consultancy specialising in food and drink research, sensory evaluation, qualitative and desk research, and B2B approaches. In addition, Carol Raithatha Limited offers coaching to research and related professionals. Carol is a strategic thinker with a pragmatic mindset. Carol holds an ILM Certificate in Effective Coaching and Mentoring, an MBA, and is a Certified Member of the MRS and a member of the ICG and AQR.
Carol Raithatha Limited
www.carolraithatha.co.uk
REGISTER FOR THIS SESSION HERE

Lunch & Learn with Yonder Data Solutions
2023-09-13 13:00 - 13:30 (Europe/London) | https://zoom.us/j/2071827436
We welcome Daniel Singham from Yonder Data Solutions to run this Lunch&Learn for us.

In the ever-evolving world of market research, data quality concerns have become more prominent than ever. At Yonder Data Solutions, we take pride in the quality of data we deliver to our clients. By placing respondents at the heart of the research process and employing a combination of automated quality checks and manual checks carried out by our experienced team, we ensure that our data always stands up to integrity.
We run several omnibus services via online and CATI, as well as ad-hoc UK and International work.
To find out more, join us for an exclusive lunch and learn on 13th September at 1pm hosted by our brilliant Commercial Director, Daniel Singham who has been in the industry for over 16 years and is on the MRS ED&I Council.
Yonder Data Solutions is a trusted online and telephone fieldwork and data collection agency based in the UK. We are an MRS Company partner, hold the ISO20252 standard for market research services and operate our highly respected online panel, Y Live.
https://www.linkedin.com/in/daniel-singham-2288346/
https://www.linkedin.com/company/yonderdatasolutions/

Yonder Data Solutions

Yonder Data Solutions

Home

Yonder Data Solutions

REGISTER FOR THIS FREE SESSION HERE

Secure Your Business with These 7 Essential GDPR and Information Security Tips
2023-09-14 11:00 - 12:00 (Europe/London) | ICG Zoom Room: https://zoom.us/s/2071827436?pwd=[REDACTED]
This webinar has been generously sponsored by Indiefield, specialising in providing market research fieldwork and respondent recruitment services to meet the needs of today’s market researchers.

GDPR and information security continue to evolve and we have 7 tips to make sure you stay up to date covering:

device security
procurement questionnaires
the use of artificial intelligence software and
the potential changes as a result of the Data Protection and Digital Information Bill.

The companies you work for want to be confident that they are working with a business which takes GDPR and information security seriously. This frequently requires an understanding of a changing environment and being confident that any cyber threats to your business are being managed. Failing to convince a client that your business is secure and GDPR compliant is costly and can lose you work. This webinar will provide 7 actions to get you up to date. There will also be time to ask questions about GDPR or information security compliance.
Lesley Cooley

Lesley Cooley has over 25 years’ experience in process improvement combined with 18 years in data protection compliance. Lesley holds the respected ISEB Certificate in Data Protection and enjoys working with a range of organisations to get the best practices for them in place. Lesley is a part qualified accountant, and a Level 5 Institute of Leadership and Management coach and Mentor as well as an Institute of Risk Management qualified Risk Manager. Lesley is also a certified Information Security Management System Lead Auditor which means that she can audit to the ISO27001 (Information Security) standard and a qualified change manager. Lesley works with lots of market research companies of varying sizes and so understands the priorities for you and your business.
You can find out more about Lesley and GDPR Advisors here
Linkedin – https://www.linkedin.com/in/lesleycooley/
Facebook- https://www.facebook.com/GDPRAdvisorsUK
Websites – www.gdpradvisorsuk.com and www.audit-and-risk.co.uk

REGISTER FOR THIS FREE WEBINAR HERE

ICG AGM 2023 with Jane Frost (MRS) as guest speaker
2023-09-20 09:00 - 10:00 (Europe/London) | https://zoom.us/j/2071827436
We are delighted to be welcoming Jane Frost, CEO of the MRS, at this meeting. Jane will be talking about some key trends and predictions for the market research sector, and will be available to answer your questions about this.

Jane will be speaking at 9am, after which the agenda for the AGM will be:
1. To accept the Treasurer’s Report and Accounts for the financial year 2022/3
2. To approve the appointment of PHSK as auditors
3. To approve the appointment of the ICG Committee.
The accounts for this year can be viewed here.
We look forward to seeing you there!
REGISTER FOR THIS EVENT HERE (Open to ICG members only)

Inclusive research: Unveiling the truths of Latino consumers
2023-09-28 14:00 - 15:00 (Europe/London) | https://zoom.us/j/2071827436
Empathy is at the heart of qualitative research. Yet many factors can undermine understanding respondents, especially when working with participants from different cultures. Whether we are conscious of them or not, these factors can discourage respondents from sharing their experiences and perspectives – and hinder our efforts to uncover critical insights for business growth.
Key takeaways from attending this webinar:

Best practices for research involving Latino consumers, including research design that contributes to cultural understanding and deep disco
Two successful case studies including how to communicate the key insights to stakeholders in a way that is relevant to the business and builds confidence.

Isabel Aneyba, Managing Director, COMARKA Research

Isabel Aneyba is founder and director at COMARKA, a cross-cultural research partner based in Austin, TX. She focuses on designing empathy experiences and innovative co-creation methods for better products and services. Her work has guided successful product and services launches in several categories including food and beverage, retail, health care and technology.
She has done extensive research in the U.S., Mexico and LATAM. For her work toward a more inclusive industry, Isabel Aneyba received the REEL award (Research and Equitable Leadership) in 2020 and the recognition as one of the top 50 most influential insights leaders in the U.S.
Isabel is also an ICG member.

www.comarka.com I 512.299.2077
Your Effective Cross-Cultural Research Partner
REGISTER FOR THIS WEBINAR HERE

Mindset To Create - North of England
2023-09-28 14:00 - 18:00 (Europe/London) | Reflections Manchester, Harefield House, Alderley Road, Wilmslow, Cheshire,, Cheshire, SK9 1PF, United Kingdom
This event is generously sponsored by Bilendi, helping you collect data and create value through market research, customer engagement and loyalty services for your business. It is generously hosted by Reflections Manchester, a beautiful, adaptable, bright and creative facility for market research in the Northwest.
A unique, creative, collaborative event for those working in the North of England in the insight sector.
Reserve your place if you want to:

group work to explore problem solving and flexible thinking: how to bring creativity into your business (the first part of the afternoon)
practice creativity with our expert ICG members Joe Bonnell and Lisa Tomlinson (the second part of the afternoon)
help your business and clients get into the right conditions for creativity
see, think and feel in new ways
network, mingle, have fun.

You definitely don’t need to identify as a ‘creative’ person to get lots of out of this session…
Reserve your free space here (hurry, only 30 places available!)
For those of you who are able to stay beyond 6pm, we are hoping to go on to a local pub…
For more info/event host: Kath Rhodes: collaboration@theicg.co.uk https://www.linkedin.com/in/qualstreet/

Bilendi

Reflections Manchester Viewing Facility

Knowledge Share: Demystifying UX Research
2023-10-03 16:00 - 16:45 (Europe/London)
This Knowledge Share is generously sponsored by Opinion Hub , Research Rooms, Sensory Lab, Data Collection and Fieldwork, based in London with Nationwide coverage

As a seasoned UX Researcher, Deborah Simmons is often asked about the overlap between UXR and MR. Are they really all that different, or just the same competency within a different skin? During this session, Deborah will offer insight into what differentiates UX Research from traditional MR, and how to adapt your skills to fit within the UX landscape. It will be a discursive session with plenty of time for questions.
So, if you’re considering transitioning into UXR – or you just want to find out a bit more about it, then this taster session is for you.
Deborah Simmons

In 2013, following a number of years building her skills and experience in small method-neutral insight consultancies, Deborah set up Camino Insight. Her first freelance role was also her first foray into UX Research. Without any UX training the learning curve was steep and Deborah found herself navigating through the jungle of digital product development with little support to fall back on. As well as full-service projects, she now takes on Lead User Researcher roles for global brands such as Anglo American and Nissan, where she specialises in helping businesses along their journey toward digital transformation.

REGISTER FOR THIS FREE KNOWLEDGE SHARE HERE

QRCA Worldwide Conference: Lisbon, Portugal
2023-10-04 08:00 - 2023-10-06 17:00 (Europe/London)
Delighted to be promoting the QRCA Worldwide Conference, October 4-6, 2023 in Lisbon, Portugal.
Registration is now open and ICG members get a discount of 10% off – use code ICG10.
Act fast and register. This will be a popular conference.
www.QRCA.org/ww2023

Interview with Betty Adamou, Gamification Expert
2023-10-05 11:00 - 12:00 (Europe/London)
This session has been generously sponsored by GiftPay, empowering you to send instant rewards to your participants at no extra cost, redeemable at 80+ top retailers of your choice

We welcome Betty Adamou, Gamification Expert, to discuss:

A bit more about her professional background and career to date
What Gamification is/isn’t
How it can be applied to market research and your business

This interview will give you a taster; if you’re interested in delving deeper, Betty will be running a 2-hour session for ICG members on the 24th Oct – register your place for this training here.
Links
Instagram: @BettyAdamou
X: @BettyAdamou
Linked In: https://www.linkedin.com/in/bettyadamou/
Website: www.bettyadamou.com.
Research Through Gaming website: www.researchthroughgaming.com
Book companion website: www.gamesandgamification.com
Buy the book online through the publishers’ website: www.koganpage.com/product/games-and-gamification-in-market-research-9780749483357
Not Sorry Club: www.notsorryclub.com

REGISTER FOR THIS INTERVIEW WITH BETTY ADAMOU HERE

ICG Training: Transforming Online Market Research using Gamification; The Science, Design Application, and Impact
2023-10-24 11:00 - 13:00 (Europe/London)
This session has been generously sponsored by GiftPay, empowering you to send instant rewards to your participants at no extra cost, redeemable at 80+ top retailers of your choice

In this 2-hour training session with Betty Adamou, learn the science and psychology behind gamification, and why it’s being used in every industry on the planet – and why we need more of it in market research:

Understand what a ‘Survey MOT’ is, and how you can use this approach to improve your questionnaire, even pre-gamification
See examples of real gamified surveys that have worked well, and hear case studies where Betty Adamou has used gamification in online surveys for her clients, with shared impact stories and results
Get pro-tips and best practice design guidance for designing your own gamified survey
Gain an experience-driven guide on implementing your design back at the office
Get a view into the future; where will gamification in online market research be 5-10 years time?

Why should you attend?
Countless market researchers have grown frustrated by the juxtaposition between industry buzz about technologies like VR, AR, and the Metaverse, but still struggle in the day-to-day when it comes to gaining quality data from engaged participants through online surveys. This session shows how gamification can and has proven to be one of the most effective design and technical approaches to better the research experience, for everyone involved, with practical tips and ‘how to’ guides. Take-away more confidence in what gamification is (and isn’t), while learning the fundamentals of design so you can start elevating your projects from today. If you’re keen to find a method that can really help you turn things around and increase response rates, lower drop-out rates, and increase participant engagement for better data quality and reliability, then this training session is for you.
About Betty Adamou

Betty is the inventor of ResearchGames™, Founder of Research Through Gaming, and author of ‘Games and Gamification in Market Research’ (Kogan Page, 2018), the first book on using game-based methods for online surveys, now published in three languages.
Betty is an in-demand ‘Serious Games’ and Gamification Designer, workshop facilitator, university guest lecturer, and consultant. Betty regularly works on behalf of Fortune 500 brands, charities, and agencies where she supports businesses to design engaging and data-driven games to solve commercial problems.
Her games have been played by more than 20,000 people worldwide, and to fantastic user feedback.
Betty has gained several accolades and awards in innovation, including 1 of 7 women shaping the future of market research, winner of the NGMR Disruptive Innovation Award, the Enfield Entrepreneur of the Year Award, and Ginny Valentine Badge of Courage Award.
She has been interviewed by publications globally on her innovative approach to research – most recently on BBC radio in the UK.
During the first COVID-19 lockdown, Betty also launched the Not Sorry Club, a not-for-profit that celebrates and inspires unapologetic women, which has seen its’ first podcast series ‘Tales of Female Badassery’.
In 2023, Betty also published a book of poetry ‘//VLAMIS\’, and is Community Chair for the 2023 Gamification Europe Conference.
Links
Instagram: @BettyAdamou
X: @BettyAdamou
Linked In: https://www.linkedin.com/in/bettyadamou/
Website: www.bettyadamou.com.
Research Through Gaming website: www.researchthroughgaming.com
Book companion website: www.gamesandgamification.com
Buy the book online through the publishers’ website: www.koganpage.com/product/games-and-gamification-in-market-research-9780749483357
Not Sorry Club: www.notsorryclub.com
REGISTER FOR THIS TRAINING SESSION HERE
Interested in this training session? Why don’t you join our earlier interview with Betty on Thurs 5th Oct?

Shopper Brain Conference Europe 2023
2023-10-25 08:00 - 2023-10-26 17:00 (Europe/London)
25-26 October 2023, Dublin, Ireland
Take a deep dive into the intricate workings of consumer behavior at the Shopper Brain Conference Europe. This immersive event, tailored for consumer insights professionals in the FMCG industry, offers profound insights into your customers, inspiring innovative strategies to enhance growth and competitiveness.
The nexus of this conference is the enthralling blend of neuroscience, behavioral science, and retail marketing. You’ll be taken on a journey through the maze of your customers’ minds, deciphering their wants, needs, and how they interact with brands, products, and spaces.
Beyond the learning opportunities, the conference also promises fantastic networking moments. Mingle with industry peers during the breaks and drinks, and indulge in lively discussions over delicious meals during our conference dinners. Expand your network, exchange ideas, and create meaningful connections.
Your journey towards an enhanced understanding of your shoppers begins here. Register now! Use the code ICG100 for 100 EURO discount
www.shopperbrainconference.com/dublin

A love letter from AI to the qualitative researcher
2023-11-02 11:00 - 12:00 (Europe/London) | https://zoom.us/j/92843742944
This webinar has been generously sponsored by OPPI – the platform for market researchers seeking to enhance their qualitative and quantitative studies through opinion crowdsourcing and audience insights. Using state-of-the-art data analytics, OPPI captures the nuances of human conversation through crowd-sourced opinions, providing real-time, actionable insights. Imagine integrating these rich, qualitative insights into your current quantitative data sets seamlessly. With OPPI, you can offer your clients a complete understanding of their target audience by blending numbers with narratives.

This webinar, presented by ICG member Tom Woodnutt, Feeling Mutual, will cover how qual researchers feel about AI and how AI feels about qual researchers. Tom will also cover the benefits of AI-supported qual and the centrality of humans to the process.
The webinar will also include a Q&A session, as well an interactive discussion about our experiences of AI to date.
Tom Woodnutt

Tom is the founder of the insight & strategy collective – Feeling Mutual.
Feeling Mutual specialises in global, online and mobile qualitative research, tackling diverse briefs (from Innovation to Brand and Communications Strategy, Creative Development, UX and Customer Experience.

Tom Woodnutt

https://feelingmutual.com
https://www.linkedin.com/in/tomwoodnutt/
REGISTER FOR THIS WEBINAR HERE

Knowledge Share: Meet the Second Adolescents
2023-11-07 16:00 - 16:45 (Europe/London)
This Knowledge Share is sponsored by Opinion Hub, Research Rooms, Sensory Lab, Data Collection and Fieldwork, based in London with Nationwide coverage

What is this Knowledge Share all about?

Is the marketing and brand world missing the opportunity of a lifetime?
Why do they find it so hard to communicate with an older generation or put another way what is the fixation on Millennials and Gen Z?
70 is the new 50 and 55 is the new 18!
When your market is filled with uncertainty shouldn’t brands look for some relatively calmer, safer waters?
Let us introduce you to the over 55’s – overlooked; overworked; but definitely not over the hill.

About Alan Bowman, The Buzzz

The Buzzz have worked in this generational space for 10 years – with brands like M&S Food; McCarthy & Stone; Warner Leisure Hotels; Carnival and Octopus Wealth. During our COVID sabbatical we observed; researched; listened and spoke to a generation who represent 75% of the Wealth held in the UK and whose numbers are growing by 25% over the next 5 years. They are less brand loyal than people believe and out to have fun.

I am Alan Bowman – 39 years in research; brand planning and marketing consultancy – I am 63 and sit at the beating heart of my generation.
https://www.linkedin.com/in/alan-bowman-74971a1/

Alan Bowman

REGISTER FOR THIS FREE KNOWLEDGE SHARE HERE

Lunch & Learn with Sample Answers
2023-11-15 13:00 - 13:30 (Europe/London)
We welcome back Martin Cawley of Sample Answers for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.
Please support this by attending their Lunch&Learn and hearing more.
About Sample Answers
Founded in 1995 by market researchers to serve the research industry. We are known for providing both business and consumer samples for CATI and online methodologies. As the industry has evolved so have we, branching out most recently into qual research services.
What will you learn at the Lunch&Learn?
Designed specifically for online qual we will demonstrate how our nVision service (which you’ll experience in real time) saves set-up time, is respondent-centric and blends the latest AI into easily produced outputs. We will show you how you can save time and energy managing the qualitative interviewing process and ease the burden on respondents; be it focus groups or in-depth interviews.
Martin Cawley
Martin has worked in market research since 2000, initially with Sample Answers before holding various roles at SSI and then spending a few years with Canadean and Opinium. He has been with Sample Answers again since spring 2019.
REGISTER FOR THIS LUNCH AND LEARN HERE

See you there!

The International Research Landscape
2023-11-22 11:00 - 12:00 (Europe/London)
This webinar has been generously sponsored by Teneo Translations

We are proud to welcome Director-General of ESOMAR, Joaquim Bretcha to give us;

an update on the international research landscape and its key trends and complexities
how ESOMAR, your global membership association for research, insights, & analytics, can help as you navigate this.

Joaquim will be accompanied by an ESOMAR UK representative.
There will be an opportunity to ask questions related to this subject at the end of this session.

REGISTER YOUR FREE PLACE HERE
ONCE REGISTERED, LOGIN IS https://zoom.us/j/94647185913

Lunch&Learn: Taking Qualitative Research to the Next Level with OPPI
2023-11-29 13:00 - 13:30 (Europe/London) | https://zoom.us/j/2071827436
Introducing OPPI, the platform for market researchers seeking to enhance their qualitative and quantitative studies through opinion crowdsourcing and audience insights. Using state-of-the-art data analytics, OPPI captures the nuances of human conversation through crowd-sourced opinions, providing real-time, actionable insights. Imagine integrating these rich, qualitative insights into your current quantitative data sets seamlessly. With OPPI, you can offer your clients a complete understanding of their target audience by blending numbers with narratives.
Adrian Liew, FounderAdrian is a digital strategist, communications consultant and marketing technologist who has advised corporate leaders, government officials and foreign embassies for the past ten years. As a technologist, Adrian’s passion is analysing and using data to reveal the insightful, profound stories that make a difference to people, companies and governments.
Website: www.oppi.live
LinkedIn: www.linkedin.com/in/adsg84
REGISTER FOR THIS FREE LUNCH&LEARN HERE

Squeezed - telling HSBC UK's cost-of-living story with video
2023-11-30 11:00 - 12:00 (Europe/London)
This webinar is generously sponsored by Qualzy, the quality insights platform

ICG members Dan Young (Shed Research) and Daniel Parker-Smith The Word is Out used insight synthesis and video animation to build a powerful story of what the cost-of-living meant for HSBC UK and its customers. We blended real-life stories and news footage with data from our research synthesis – using Netflix documentaries as our inspiration. Our hard-hitting video was shown through the Bank and our “six things you need to know” became the foundation of its cost-of-living response.
Attend this webinar to find out more about this inspiring and innovative piece of work.
Dan Young

Dan Young runs Shed Research. Dan helps insight teams do more with their existing research – either by synthesising their insight, or by training them to do it themselves. In 2020, he was the proud winner of the AURA Agency Speaker and MRS/ICG Independent Consultant awards.
Dan Parker-Smith

Dan Parker-Smith runs The Word Is Out, specialists in producing videos for the market research sector. With a research background, Dan’s approach uncovers genuine stories from real people, delivering inspiring insight through video and collaborating with agencies to bring video to their projects.
Social media / web links:
Shed = W: www.shedresearch.co.uk / X: @danielowenyoung
TWIO = W: http://www.the-word-is-out.com/ / X: @TheWordIsOutNow

REGISTER FOR THIS WEBINAR HERE

Knowledge Share: Everything You Always Wanted to Know About Insights Communities* But Were Afraid to Ask
2023-12-05 16:00 - 16:45 (Europe/London) | Zoom – Registration link above
ICG member Nathalie Kantorowicz, The Marketing Labs, will take us through the key aspects of running successful online communities;

The rules of engagement
Girls just want to have fun
Bring it to life.

Nathalie Kantorowicz

A French native and bilingual English-French insights and marketing professional, Nathalie has worked for 30 years across 5 countries in insights, research and marketing.
Nathalie founded The marketing-labs in Nov 2011 on the back of a proprietary insights community, and has since added international research services with a focus on qual research in France. Nathalie also maintains since 2012 a core community of tech enthusiasts France & UK, and produces regular updates on the state of consumer relationship with tech, and lifestyle and society trends.
REGISTER TO JOIN THIS FREE SESSION HERE. ONCE REGISTERED YOU’LL BE SENT YOUR LOGIN DETAILS

nkantorowicz@mkglabs.com
https://www.the-marketing-labs.com/

The ICG's Christmas Party 2023
2023-12-08 00:00 - 17:00 UTC | The Atlas Pub, 16 Seagrave Road, Fulham, London SW6 1RX
Please come and join us for a Canapes and Drinks Party on Friday 8th December in the upstairs room of the Atlas Pub, Fulham.

The room holds 60, so grab your tickets now.
Cost is £40+VAT to include beautiful canapes, sharing bowls and drinks, as well as ticketing fees.
With special thanks to our Co-sponsors;

Prevision Research, providing high quality quantitative (CATI and online data collection) and qualitative (B2B recruitment) support to the research industry, since 2009
Bilendi&Respondi. – the preferred panel provider used by consultants all over the UK and Europe

We are also grateful to Teneo Translations for sponsoring our first drinks.

RESERVE YOUR PLACE NOW

Home

Wellbeing during the Festive Period: ICG Members Share Their Top Tips
2023-12-12 10:00 - 10:30 (Europe/London)
This is a half-hour session, led by ICG member Alison Lyon, Counterpoint Research, to explore some of those tried and tested ways in which we can all get through the festive period as stress-free and as healthily as possible.

Come and hear what others have to say and join in the chat. Another way to get to know ICG members in the meantime.
Register to join here: once registered you’ll receive your login from Zoom by email.

Knowledge Share: Turbo-charge your dry January
2024-01-09 16:00 - 16:45 (Europe/London)
This Knowledge Share has been generously sponsored by Qualzy, helping you leverage your purpose-built platform to win clients and conduct projects more efficiently through the power of AI.

In this Knowledge Share, ICG member Alison Lyon will take us through her personal journey to sobriety, her top tips for successfully giving up alcohol, and some overall methods for keeping you grounded and calm when facing challenging situations.

https://www.linkedin.com/in/counterpointuk/
Register for this session here: Zoom will then send you your login
