The ICG

Lunch & Learn with Yonder Data Solutions
2023-09-13 13:00 - 13:30 (Europe/London) | https://zoom.us/j/2071827436
We welcome Daniel Singham from Yonder Data Solutions to run this Lunch&Learn for us.

In the ever-evolving world of market research, data quality concerns have become more prominent than ever. At Yonder Data Solutions, we take pride in the quality of data we deliver to our clients. By placing respondents at the heart of the research process and employing a combination of automated quality checks and manual checks carried out by our experienced team, we ensure that our data always stands up to integrity.
We run several omnibus services via online and CATI, as well as ad-hoc UK and International work.
To find out more, join us for an exclusive lunch and learn on 13th September at 1pm hosted by our brilliant Commercial Director, Daniel Singham who has been in the industry for over 16 years and is on the MRS ED&I Council.
Yonder Data Solutions is a trusted online and telephone fieldwork and data collection agency based in the UK. We are an MRS Company partner, hold the ISO20252 standard for market research services and operate our highly respected online panel, Y Live.
https://www.linkedin.com/in/daniel-singham-2288346/
https://www.linkedin.com/company/yonderdatasolutions/

Yonder Data Solutions

Yonder Data Solutions

Home

Yonder Data Solutions

REGISTER FOR THIS FREE SESSION HERE

Secure Your Business with These 7 Essential GDPR and Information Security Tips
2023-09-14 11:00 - 12:00 (Europe/London) | ICG Zoom Room: https://zoom.us/s/2071827436?pwd=[REDACTED]
This webinar has been generously sponsored by Indiefield, specialising in providing market research fieldwork and respondent recruitment services to meet the needs of today’s market researchers.

GDPR and information security continue to evolve and we have 7 tips to make sure you stay up to date covering:

device security
procurement questionnaires
the use of artificial intelligence software and
the potential changes as a result of the Data Protection and Digital Information Bill.

The companies you work for want to be confident that they are working with a business which takes GDPR and information security seriously. This frequently requires an understanding of a changing environment and being confident that any cyber threats to your business are being managed. Failing to convince a client that your business is secure and GDPR compliant is costly and can lose you work. This webinar will provide 7 actions to get you up to date. There will also be time to ask questions about GDPR or information security compliance.
Lesley Cooley

Lesley Cooley has over 25 years’ experience in process improvement combined with 18 years in data protection compliance. Lesley holds the respected ISEB Certificate in Data Protection and enjoys working with a range of organisations to get the best practices for them in place. Lesley is a part qualified accountant, and a Level 5 Institute of Leadership and Management coach and Mentor as well as an Institute of Risk Management qualified Risk Manager. Lesley is also a certified Information Security Management System Lead Auditor which means that she can audit to the ISO27001 (Information Security) standard and a qualified change manager. Lesley works with lots of market research companies of varying sizes and so understands the priorities for you and your business.
You can find out more about Lesley and GDPR Advisors here
Linkedin – https://www.linkedin.com/in/lesleycooley/
Facebook- https://www.facebook.com/GDPRAdvisorsUK
Websites – www.gdpradvisorsuk.com and www.audit-and-risk.co.uk

REGISTER FOR THIS FREE WEBINAR HERE

ICG AGM 2023 with Jane Frost (MRS) as guest speaker
2023-09-20 09:00 - 10:00 (Europe/London) | https://zoom.us/j/2071827436
We are delighted to be welcoming Jane Frost, CEO of the MRS, at this meeting. Jane will be talking about some key trends and predictions for the market research sector, and will be available to answer your questions about this.

Jane will be speaking at 9am, after which the agenda for the AGM will be:
1. To accept the Treasurer’s Report and Accounts for the financial year 2022/3
2. To approve the appointment of PHSK as auditors
3. To approve the appointment of the ICG Committee.
The accounts for this year can be viewed here.
We look forward to seeing you there!
REGISTER FOR THIS EVENT HERE (Open to ICG members only)

Inclusive research: Unveiling the truths of Latino consumers
2023-09-28 14:00 - 15:00 (Europe/London) | https://zoom.us/j/2071827436
Empathy is at the heart of qualitative research. Yet many factors can undermine understanding respondents, especially when working with participants from different cultures. Whether we are conscious of them or not, these factors can discourage respondents from sharing their experiences and perspectives – and hinder our efforts to uncover critical insights for business growth.
Key takeaways from attending this webinar:

Best practices for research involving Latino consumers, including research design that contributes to cultural understanding and deep disco
Two successful case studies including how to communicate the key insights to stakeholders in a way that is relevant to the business and builds confidence.

Isabel Aneyba, Managing Director, COMARKA Research

Isabel Aneyba is founder and director at COMARKA, a cross-cultural research partner based in Austin, TX. She focuses on designing empathy experiences and innovative co-creation methods for better products and services. Her work has guided successful product and services launches in several categories including food and beverage, retail, health care and technology.
She has done extensive research in the U.S., Mexico and LATAM. For her work toward a more inclusive industry, Isabel Aneyba received the REEL award (Research and Equitable Leadership) in 2020 and the recognition as one of the top 50 most influential insights leaders in the U.S.
Isabel is also an ICG member.

www.comarka.com I 512.299.2077
Your Effective Cross-Cultural Research Partner
REGISTER FOR THIS WEBINAR HERE

Mindset To Create - North of England
2023-09-28 14:00 - 18:00 (Europe/London) | Reflections Manchester, Harefield House, Alderley Road, Wilmslow, Cheshire,, Cheshire, SK9 1PF, United Kingdom
This event is generously sponsored by Bilendi, helping you collect data and create value through market research, customer engagement and loyalty services for your business. It is generously hosted by Reflections Manchester, a beautiful, adaptable, bright and creative facility for market research in the Northwest.
A unique, creative, collaborative event for those working in the North of England in the insight sector.
Reserve your place if you want to:

group work to explore problem solving and flexible thinking: how to bring creativity into your business (the first part of the afternoon)
practice creativity with our expert ICG members Joe Bonnell and Lisa Tomlinson (the second part of the afternoon)
help your business and clients get into the right conditions for creativity
see, think and feel in new ways
network, mingle, have fun.

You definitely don’t need to identify as a ‘creative’ person to get lots of out of this session…
Reserve your free space here (hurry, only 30 places available!)
For those of you who are able to stay beyond 6pm, we are hoping to go on to a local pub…
For more info/event host: Kath Rhodes: collaboration@theicg.co.uk https://www.linkedin.com/in/qualstreet/

Bilendi

Reflections Manchester Viewing Facility

Knowledge Share: Demystifying UX Research
2023-10-03 16:00 - 16:45 (Europe/London)
This Knowledge Share is generously sponsored by Opinion Hub , Research Rooms, Sensory Lab, Data Collection and Fieldwork, based in London with Nationwide coverage

As a seasoned UX Researcher, Deborah Simmons is often asked about the overlap between UXR and MR. Are they really all that different, or just the same competency within a different skin? During this session, Deborah will offer insight into what differentiates UX Research from traditional MR, and how to adapt your skills to fit within the UX landscape. It will be a discursive session with plenty of time for questions.
So, if you’re considering transitioning into UXR – or you just want to find out a bit more about it, then this taster session is for you.
Deborah Simmons

In 2013, following a number of years building her skills and experience in small method-neutral insight consultancies, Deborah set up Camino Insight. Her first freelance role was also her first foray into UX Research. Without any UX training the learning curve was steep and Deborah found herself navigating through the jungle of digital product development with little support to fall back on. As well as full-service projects, she now takes on Lead User Researcher roles for global brands such as Anglo American and Nissan, where she specialises in helping businesses along their journey toward digital transformation.

REGISTER FOR THIS FREE KNOWLEDGE SHARE HERE

QRCA Worldwide Conference: Lisbon, Portugal
2023-10-04 08:00 - 2023-10-06 17:00 (Europe/London)
Delighted to be promoting the QRCA Worldwide Conference, October 4-6, 2023 in Lisbon, Portugal.
Registration is now open and ICG members get a discount of 10% off – use code ICG10.
Act fast and register. This will be a popular conference.
www.QRCA.org/ww2023

Interview with Betty Adamou, Gamification Expert
2023-10-05 11:00 - 12:00 (Europe/London)
This session has been generously sponsored by GiftPay, empowering you to send instant rewards to your participants at no extra cost, redeemable at 80+ top retailers of your choice

We welcome Betty Adamou, Gamification Expert, to discuss:

A bit more about her professional background and career to date
What Gamification is/isn’t
How it can be applied to market research and your business

This interview will give you a taster; if you’re interested in delving deeper, Betty will be running a 2-hour session for ICG members on the 24th Oct – register your place for this training here.
Links
Instagram: @BettyAdamou
X: @BettyAdamou
Linked In: https://www.linkedin.com/in/bettyadamou/
Website: www.bettyadamou.com.
Research Through Gaming website: www.researchthroughgaming.com
Book companion website: www.gamesandgamification.com
Buy the book online through the publishers’ website: www.koganpage.com/product/games-and-gamification-in-market-research-9780749483357
Not Sorry Club: www.notsorryclub.com

REGISTER FOR THIS INTERVIEW WITH BETTY ADAMOU HERE

ICG Training: Transforming Online Market Research using Gamification; The Science, Design Application, and Impact
2023-10-24 11:00 - 13:00 (Europe/London)
This session has been generously sponsored by GiftPay, empowering you to send instant rewards to your participants at no extra cost, redeemable at 80+ top retailers of your choice

In this 2-hour training session with Betty Adamou, learn the science and psychology behind gamification, and why it’s being used in every industry on the planet – and why we need more of it in market research:

Understand what a ‘Survey MOT’ is, and how you can use this approach to improve your questionnaire, even pre-gamification
See examples of real gamified surveys that have worked well, and hear case studies where Betty Adamou has used gamification in online surveys for her clients, with shared impact stories and results
Get pro-tips and best practice design guidance for designing your own gamified survey
Gain an experience-driven guide on implementing your design back at the office
Get a view into the future; where will gamification in online market research be 5-10 years time?

Why should you attend?
Countless market researchers have grown frustrated by the juxtaposition between industry buzz about technologies like VR, AR, and the Metaverse, but still struggle in the day-to-day when it comes to gaining quality data from engaged participants through online surveys. This session shows how gamification can and has proven to be one of the most effective design and technical approaches to better the research experience, for everyone involved, with practical tips and ‘how to’ guides. Take-away more confidence in what gamification is (and isn’t), while learning the fundamentals of design so you can start elevating your projects from today. If you’re keen to find a method that can really help you turn things around and increase response rates, lower drop-out rates, and increase participant engagement for better data quality and reliability, then this training session is for you.
About Betty Adamou

Betty is the inventor of ResearchGames™, Founder of Research Through Gaming, and author of ‘Games and Gamification in Market Research’ (Kogan Page, 2018), the first book on using game-based methods for online surveys, now published in three languages.
Betty is an in-demand ‘Serious Games’ and Gamification Designer, workshop facilitator, university guest lecturer, and consultant. Betty regularly works on behalf of Fortune 500 brands, charities, and agencies where she supports businesses to design engaging and data-driven games to solve commercial problems.
Her games have been played by more than 20,000 people worldwide, and to fantastic user feedback.
Betty has gained several accolades and awards in innovation, including 1 of 7 women shaping the future of market research, winner of the NGMR Disruptive Innovation Award, the Enfield Entrepreneur of the Year Award, and Ginny Valentine Badge of Courage Award.
She has been interviewed by publications globally on her innovative approach to research – most recently on BBC radio in the UK.
During the first COVID-19 lockdown, Betty also launched the Not Sorry Club, a not-for-profit that celebrates and inspires unapologetic women, which has seen its’ first podcast series ‘Tales of Female Badassery’.
In 2023, Betty also published a book of poetry ‘//VLAMIS\’, and is Community Chair for the 2023 Gamification Europe Conference.
Links
Instagram: @BettyAdamou
X: @BettyAdamou
Linked In: https://www.linkedin.com/in/bettyadamou/
Website: www.bettyadamou.com.
Research Through Gaming website: www.researchthroughgaming.com
Book companion website: www.gamesandgamification.com
Buy the book online through the publishers’ website: www.koganpage.com/product/games-and-gamification-in-market-research-9780749483357
Not Sorry Club: www.notsorryclub.com
REGISTER FOR THIS TRAINING SESSION HERE
Interested in this training session? Why don’t you join our earlier interview with Betty on Thurs 5th Oct?

Shopper Brain Conference Europe 2023
2023-10-25 08:00 - 2023-10-26 17:00 (Europe/London)
25-26 October 2023, Dublin, Ireland
Take a deep dive into the intricate workings of consumer behavior at the Shopper Brain Conference Europe. This immersive event, tailored for consumer insights professionals in the FMCG industry, offers profound insights into your customers, inspiring innovative strategies to enhance growth and competitiveness.
The nexus of this conference is the enthralling blend of neuroscience, behavioral science, and retail marketing. You’ll be taken on a journey through the maze of your customers’ minds, deciphering their wants, needs, and how they interact with brands, products, and spaces.
Beyond the learning opportunities, the conference also promises fantastic networking moments. Mingle with industry peers during the breaks and drinks, and indulge in lively discussions over delicious meals during our conference dinners. Expand your network, exchange ideas, and create meaningful connections.
Your journey towards an enhanced understanding of your shoppers begins here. Register now! Use the code ICG100 for 100 EURO discount
www.shopperbrainconference.com/dublin

A love letter from AI to the qualitative researcher
2023-11-02 11:00 - 12:00 (Europe/London) | https://zoom.us/j/92843742944
This webinar has been generously sponsored by OPPI – the platform for market researchers seeking to enhance their qualitative and quantitative studies through opinion crowdsourcing and audience insights. Using state-of-the-art data analytics, OPPI captures the nuances of human conversation through crowd-sourced opinions, providing real-time, actionable insights. Imagine integrating these rich, qualitative insights into your current quantitative data sets seamlessly. With OPPI, you can offer your clients a complete understanding of their target audience by blending numbers with narratives.

This webinar, presented by ICG member Tom Woodnutt, Feeling Mutual, will cover how qual researchers feel about AI and how AI feels about qual researchers. Tom will also cover the benefits of AI-supported qual and the centrality of humans to the process.
The webinar will also include a Q&A session, as well an interactive discussion about our experiences of AI to date.
Tom Woodnutt

Tom is the founder of the insight & strategy collective – Feeling Mutual.
Feeling Mutual specialises in global, online and mobile qualitative research, tackling diverse briefs (from Innovation to Brand and Communications Strategy, Creative Development, UX and Customer Experience.

Tom Woodnutt

https://feelingmutual.com
https://www.linkedin.com/in/tomwoodnutt/
REGISTER FOR THIS WEBINAR HERE

Knowledge Share: Meet the Second Adolescents
2023-11-07 16:00 - 16:45 (Europe/London)
This Knowledge Share is sponsored by Opinion Hub, Research Rooms, Sensory Lab, Data Collection and Fieldwork, based in London with Nationwide coverage

What is this Knowledge Share all about?

Is the marketing and brand world missing the opportunity of a lifetime?
Why do they find it so hard to communicate with an older generation or put another way what is the fixation on Millennials and Gen Z?
70 is the new 50 and 55 is the new 18!
When your market is filled with uncertainty shouldn’t brands look for some relatively calmer, safer waters?
Let us introduce you to the over 55’s – overlooked; overworked; but definitely not over the hill.

About Alan Bowman, The Buzzz

The Buzzz have worked in this generational space for 10 years – with brands like M&S Food; McCarthy & Stone; Warner Leisure Hotels; Carnival and Octopus Wealth. During our COVID sabbatical we observed; researched; listened and spoke to a generation who represent 75% of the Wealth held in the UK and whose numbers are growing by 25% over the next 5 years. They are less brand loyal than people believe and out to have fun.

I am Alan Bowman – 39 years in research; brand planning and marketing consultancy – I am 63 and sit at the beating heart of my generation.
https://www.linkedin.com/in/alan-bowman-74971a1/

Alan Bowman

REGISTER FOR THIS FREE KNOWLEDGE SHARE HERE

Lunch & Learn with Sample Answers
2023-11-15 13:00 - 13:30 (Europe/London)
We welcome back Martin Cawley of Sample Answers for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.
Please support this by attending their Lunch&Learn and hearing more.
About Sample Answers
Founded in 1995 by market researchers to serve the research industry. We are known for providing both business and consumer samples for CATI and online methodologies. As the industry has evolved so have we, branching out most recently into qual research services.
What will you learn at the Lunch&Learn?
Designed specifically for online qual we will demonstrate how our nVision service (which you’ll experience in real time) saves set-up time, is respondent-centric and blends the latest AI into easily produced outputs. We will show you how you can save time and energy managing the qualitative interviewing process and ease the burden on respondents; be it focus groups or in-depth interviews.
Martin Cawley
Martin has worked in market research since 2000, initially with Sample Answers before holding various roles at SSI and then spending a few years with Canadean and Opinium. He has been with Sample Answers again since spring 2019.
REGISTER FOR THIS LUNCH AND LEARN HERE

See you there!

The International Research Landscape
2023-11-22 11:00 - 12:00 (Europe/London)
This webinar has been generously sponsored by Teneo Translations

We are proud to welcome Director-General of ESOMAR, Joaquim Bretcha to give us;

an update on the international research landscape and its key trends and complexities
how ESOMAR, your global membership association for research, insights, & analytics, can help as you navigate this.

Joaquim will be accompanied by an ESOMAR UK representative.
There will be an opportunity to ask questions related to this subject at the end of this session.

REGISTER YOUR FREE PLACE HERE
ONCE REGISTERED, LOGIN IS https://zoom.us/j/94647185913

Lunch&Learn: Taking Qualitative Research to the Next Level with OPPI
2023-11-29 13:00 - 13:30 (Europe/London) | https://zoom.us/j/2071827436
Introducing OPPI, the platform for market researchers seeking to enhance their qualitative and quantitative studies through opinion crowdsourcing and audience insights. Using state-of-the-art data analytics, OPPI captures the nuances of human conversation through crowd-sourced opinions, providing real-time, actionable insights. Imagine integrating these rich, qualitative insights into your current quantitative data sets seamlessly. With OPPI, you can offer your clients a complete understanding of their target audience by blending numbers with narratives.
Adrian Liew, FounderAdrian is a digital strategist, communications consultant and marketing technologist who has advised corporate leaders, government officials and foreign embassies for the past ten years. As a technologist, Adrian’s passion is analysing and using data to reveal the insightful, profound stories that make a difference to people, companies and governments.
Website: www.oppi.live
LinkedIn: www.linkedin.com/in/adsg84
REGISTER FOR THIS FREE LUNCH&LEARN HERE

Squeezed - telling HSBC UK's cost-of-living story with video
2023-11-30 11:00 - 12:00 (Europe/London)
This webinar is generously sponsored by Qualzy, the quality insights platform

ICG members Dan Young (Shed Research) and Daniel Parker-Smith The Word is Out used insight synthesis and video animation to build a powerful story of what the cost-of-living meant for HSBC UK and its customers. We blended real-life stories and news footage with data from our research synthesis – using Netflix documentaries as our inspiration. Our hard-hitting video was shown through the Bank and our “six things you need to know” became the foundation of its cost-of-living response.
Attend this webinar to find out more about this inspiring and innovative piece of work.
Dan Young

Dan Young runs Shed Research. Dan helps insight teams do more with their existing research – either by synthesising their insight, or by training them to do it themselves. In 2020, he was the proud winner of the AURA Agency Speaker and MRS/ICG Independent Consultant awards.
Dan Parker-Smith

Dan Parker-Smith runs The Word Is Out, specialists in producing videos for the market research sector. With a research background, Dan’s approach uncovers genuine stories from real people, delivering inspiring insight through video and collaborating with agencies to bring video to their projects.
Social media / web links:
Shed = W: www.shedresearch.co.uk / X: @danielowenyoung
TWIO = W: http://www.the-word-is-out.com/ / X: @TheWordIsOutNow

REGISTER FOR THIS WEBINAR HERE

Knowledge Share: Everything You Always Wanted to Know About Insights Communities* But Were Afraid to Ask
2023-12-05 16:00 - 16:45 (Europe/London) | Zoom – Registration link above
ICG member Nathalie Kantorowicz, The Marketing Labs, will take us through the key aspects of running successful online communities;

The rules of engagement
Girls just want to have fun
Bring it to life.

Nathalie Kantorowicz

A French native and bilingual English-French insights and marketing professional, Nathalie has worked for 30 years across 5 countries in insights, research and marketing.
Nathalie founded The marketing-labs in Nov 2011 on the back of a proprietary insights community, and has since added international research services with a focus on qual research in France. Nathalie also maintains since 2012 a core community of tech enthusiasts France & UK, and produces regular updates on the state of consumer relationship with tech, and lifestyle and society trends.
REGISTER TO JOIN THIS FREE SESSION HERE. ONCE REGISTERED YOU’LL BE SENT YOUR LOGIN DETAILS

nkantorowicz@mkglabs.com
https://www.the-marketing-labs.com/

The ICG's Christmas Party 2023
2023-12-08 00:00 - 17:00 UTC | The Atlas Pub, 16 Seagrave Road, Fulham, London SW6 1RX
Please come and join us for a Canapes and Drinks Party on Friday 8th December in the upstairs room of the Atlas Pub, Fulham.

The room holds 60, so grab your tickets now.
Cost is £40+VAT to include beautiful canapes, sharing bowls and drinks, as well as ticketing fees.
With special thanks to our Co-sponsors;

Prevision Research, providing high quality quantitative (CATI and online data collection) and qualitative (B2B recruitment) support to the research industry, since 2009
Bilendi&Respondi. – the preferred panel provider used by consultants all over the UK and Europe

We are also grateful to Teneo Translations for sponsoring our first drinks.

RESERVE YOUR PLACE NOW

Home

Wellbeing during the Festive Period: ICG Members Share Their Top Tips
2023-12-12 10:00 - 10:30 (Europe/London)
This is a half-hour session, led by ICG member Alison Lyon, Counterpoint Research, to explore some of those tried and tested ways in which we can all get through the festive period as stress-free and as healthily as possible.

Come and hear what others have to say and join in the chat. Another way to get to know ICG members in the meantime.
Register to join here: once registered you’ll receive your login from Zoom by email.

Knowledge Share: Turbo-charge your dry January
2024-01-09 16:00 - 16:45 (Europe/London)
This Knowledge Share has been generously sponsored by Qualzy, helping you leverage your purpose-built platform to win clients and conduct projects more efficiently through the power of AI.

In this Knowledge Share, ICG member Alison Lyon will take us through her personal journey to sobriety, her top tips for successfully giving up alcohol, and some overall methods for keeping you grounded and calm when facing challenging situations.

https://www.linkedin.com/in/counterpointuk/
Register for this session here: Zoom will then send you your login

International Research: Trends, challenges, and opportunities – An ICG expert panel discussion
2024-01-11 11:00 - 12:00 (Europe/London)
This webinar has been generously sponsored by Teneo Translations

This webinar is the first part of a series of webinars we’ll be conducting about International Research.
Here, we welcome four ICG international research experts, Muriel Esposito, Nicky Fraser, Rebecca Harrison and Nicolas Kayser, to lead a panel discussion, using stories/real life examples, to illustrate the following about the international landscape…

Changes past and present
Challenges encountered and solutions found
Future opportunities.

Topics that will be addressed within these areas will include AI and digital automation tools and marketing strategies that can affect how work is conducted.
Our Panelists
Muriel Esposito

Muriel, through Esposito Research and Strategy, offers, innovation and strategy and qual and quant services. She is a food research specialist, with over 25 years experience.
Nicky Fraser

Nicky is a skilled and experienced qualitative researcher and trained psychotherapist with a constant fascination for what makes people tick. With 3 decades experience, Nicky brings national and international expertise across a wide range of categories and markets, working for some of the leading research agencies in Sydney and London including The Research Business International, Added Value, Crucible, Kaleidoscope and Heartbeat Trends.
Nicky holds a Masters in Social Behaviour from London School of Economics, including Consumer Psychology and Psychology of Advertising, and is also a trained psychotherapist.
Rebecca Harrison

Rebecca has been a global ethno and insight explorer for over 35yrs and lucky enough to have lived and worked in four continents and travelled extensively, all in the name of research – and my goodness how it has changed! Having worked in a range of small, medium and large agencies, she now runs Mosaik Consulting Ltd from London, specialising in international food and drink innovation and kids research, and partners with a broad network of like-minded agencies and independents on a wide variety of other categories. One thing is guaranteed, there is never a dull moment with international research and that’s why she loves it!
Nicholas Kayser

Nicolas is based in Germany and has a Degree in psychology and further education in innovation/change management (including design thinking), online marketing and healthcare marketing. He has been working for 20+ years in national and international market research with a focus on qualitative methods and analysis (B2C and B2B). In 2017 he set up ‘The Insight Zoo’ – Psychological Marketing Research which he runs from Frankfurt.

Register your place here (Zoom will then send you your login)

ICG Advertiser and Sponsor Get Together: Have Your Say
2024-01-11 13:00 - 13:30 (Europe/London)
Our advertisers and sponsors are a huge part of our success, and we hope that the ICG, with its over-400 micro-business members (all of whom work in #insight #marketresearch) are a bit part of theirs.
Join us on 11th Jan at 1pm for a 30 min chat about the opportunities we can offer you, and have your say about what you’d like us to put in place for you.
This 30 min session is open to existing advertisers and sponsors, as well as potential ones. No obligation to do anything further with us after the meeting. Just your chance to have your say.
Start 2024 as you mean to go on. Get in front of our members and benefit your business.
Register today:
https://zoom.us/meeting/register/tJUkdO6hqj0tG9wgkC-fNrZbxkqEbCM9nIey

ICG Webinar: Transformational Change Dynamics - and The 'S' Word!
2024-01-16 11:00 - 12:00 (Europe/London) | Zoom – Registration link above
Please join us for this informative webinar by ICG member Paul Vittles, where he’ll be covering;

the language of change and why it scares people
transitional change & transformational change
the 3 Key Dynamics of Change
the role of research in transformational change
mini case studies of major change (inc physical, psychological & emotional)
The ‘S’ Word – suicide prevention as a transformational change challenge
the role of research in transforming suicide prevention
how everyone can help and how you can help!

About Paul Vittles and The Jordan Legacy

Paul Vittles is a researcher, change consultant, coach & counsellor. He began his career with MORI in 1984, has held director level positions with some of the ‘big global research firms’ as well as growing a research business as CEO from 5 to 50 people. Paul has worked agency side & client side, in the UK and Australia. He now works freelance.
Much of Paul’s career has been focused on transformational change projects & initiatives; he lectures at business schools on transformational change; and he’s recently been appointed to the Advisory Board of a new Transformational Change Centre at the University of York.
These days, Paul’s focus is on what he calls “one of the great transformational change challenges of our time” – suicide prevention, or getting the numbers of suicides in the UK down from the level of 6,000+ preventable deaths every year…towards zero!
Paul works closely with The Jordan Legacy which was set up by Steve Phillip after losing his son Jordan to suicide in December 2019. The Jordan Legacy is focused on practical actions to minimise suicides.
In 2023, Paul & Steve carried out action research and published a report – ‘Moving Towards a Zero Suicide Society’ – which many people in the suicide prevention field called ‘groundbreaking’.
Paul is active in the following places:
LinkedIn: https://www.linkedin.com/in/paulvittles/
X (formerly Twitter): @PaulVittles
Medium: https://paulvittles.medium.com/
The Jordan Legacy: https://thejordanlegacy.com/member/paul-vittles-fmrs-fami-frsa-facilitating-transformational-change-to-move-towards-zero-suicide/
REGISTER FOR THIS FREE WEBINAR HERE (once registered your login will be sent to you directly from Zoom)

Lunch&Learn with Bolt Insight - an AI-powered market research company, providing end-to-end solutions for Quantitative and Qualitative consumer insights
2024-01-24 13:00 - 13:30 (Europe/London)
Bolt Insight

Bolt Insight is an AI-powered market research company, providing end-to-end solutions for Quantitative and Qualitative consumer insights in 120 global markets.
Our core differentiator lies in the proprietary survey sampling methodology we employ known as Bolt RealAudience. We leverage social media, mobile app networks, and consumer panels simultaneously in every research study we conduct.
Our technology enables us to identify the most relevant and engaged survey participants without building a fixed panel or approaching the same set of respondents for every study. This methodology provides several advantages, including:

Simultaneous data collection in 120+ markets
Enhanced data quality (proof points provided below)
Accelerated data collection speed.

Companies like IKEA, Costa Coffee, Kearney, Amazon, Bain, Unilever, L’Oréal, Vodafone and many others have used Bolt Insight for Product Innovation & Concept Testing, Brand Health & Brand Tracking, Advertising & Campaign Evaluation, Audience Segmentation (U&A) and much more.
What will be covered in this Lunch&Learn?
Learn more about Bolt Insight’s new product, BoltChatAI: AI-powered, fully automated qualitative research tool, designed to drive consumer empathy in organisations by enabling brief to report in 24 hours.
The most valuable aspect of BoltChatAI is the unique dataset upon which it is built. We have utilized research data and over 10,000 hours of real conversations distilled from 5 million individual consumer exchanges to train our distinct system.
This rich, in-depth knowledge has been carefully integrated into our AI Moderator’s DNA, creating a distinctive and challenging-to-replicate tool.
To provide marketers with instant access to a better understanding of their customers, we have fully automated this system. From launching a new project to receiving a detailed report, BoltChatAI delivers it all.
Our Speaker: Baybars Umur

Co-founder and Head of Commercial at Bolt Insight since 2019. With 15 years of experience in marketing, he previously led digital strategy at WPP’s GREY agency and HAVAS Media, with a particular focus on delivering consumer insights to CPG brands.

https://www.boltinsight.com/boltchatai/
REGISTER FOR THIS LUNCH&LEARN HERE

Lunch&Learn with Peekator – providing quality access to global consumers through multi-market research
2024-01-31 13:00 - 13:30 (Europe/London)
Grab a sandwich and come and learn more about how Peekator can help you in your business.

About Peekator
Peekator is a multi-market research technology company based in London that is focused on providing quality access to global consumers across the research, advertising, marketing, and communications landscape.
Specifically, what will be covered:

The current state of conducting multi-market research and the most common practices and pain points.
A new approach to multi-market research and how speed, quality and audience reach can be simplified.
How multi-market research surveys can be set up just as easily as single-market research studies. All without compromising on top-notch data and translation quality from all 7 continents.
A case study to bring the above to life.

Our speakers:
a) Marin Mrsa – Founder and CEO

Marin Mrsa – Founder and CEO of Peekator, an innovative multi-market research platform dedicated to providing quality access to global consumers. Marin has made significant contributions to the field of market research and entrepreneurship. He is also passionate about customer experience and is known for his work in the emerging field of research technology.
Marin has been recognised as one of the “30 under 30 Croatian entrepreneurs” and featured on the “GRIT Future List 2020 – The Next Generation of Insights Leaders.” He brings over ten years of invaluable experience in leading Peekator to global recognition.
b) Sohrab Singh – Account Executive

Sohrab Singh – Sohrab is an accomplished market research Account Executive with a keen interest in driving data-driven insights and strategic decision-making in the fields of marketing/advertising and global consumer behaviour. With over 12 years of technology and global consumer behaviour experience, he is currently serving as a client relations ambassador at Peekator.

REGISTER HERE (your login will then be sent to you)

Award for Independent Consultants 2023: Finalists Share Their Submissions
2024-02-01 11:00 - 12:00 (Europe/London)
This webinar has been sponsored by Yonder Data Solutions, who are a trusted fieldwork and data collection company offering numerous services such as UK/International online data collection, advanced analytics, CATI, dashboards and visualisation, AI technology and omnibus services

Come and hear from our 5 Award Finalists from last year about their submissions. Hear more about how they approached their work, the hurdles they overcame, what worked well and less well, and why they chose to enter the Award.
A great opportunity to learn from other consultants and ask them questions. Also an opportunity to find out more about the Award for 2024.
Our Finalists

AWARD WINNER: Untapped Innovation: How research-led innovation helped BookTrust reach disadvantaged children

HIGHLY COMMENDED: PS Research: How PS Research helped Cumbria’s third sector tell the story of their multi-million-pound participant-led employment programme

Moorcroft Market Research: Evolving a charity to meet future needs of people with learning disabilities (for Hft)

Hush Research and Strategy: Codifying connection for a better night’s sleep (for the Mayborn Group)

White Rabbit Research: Helping children play their way (for the Children’s Coaching Collaborative).

REGISTER FOR THIS WEBINAR HERE (Zoom will then send you your login)

Knowledge Share: Getting Mini-Consumers with Maximum Opinions: Best Practices in Moderating with Kids & Teens
2024-02-06 16:00 - 16:45 (Europe/London)
This Knowledge Share has been generously sponsored by Qualzy, helping you leverage your purpose-built platform to win clients and conduct projects more efficiently through the power of AI.

Any one who knows a child knows that they are all unique with their own opinions. Not just mini consumers, kids and teens offer a great deal of opportunity for so many to learn about everything from toys and medicine to food and transportation.
Seasoned kid/teen research experts: Nicki Karet of UK’s Sherbert Research and Pam Goldfarb Liss of USA’s LitBrains-Igniting Ideas! will present some tricks of the trade in moderating with kids and teens for either online or IRL (in real life/in person), as well as offer their hard-earned ideals on creating age-appropriate approaches to ensure productive sessions where one can both have fun and uncover important learning objectives.
Pam Goldfarb Liss

Pam is president/Big Brain at LitBrains – Igniting Ideas!, Inc. in the USA. With more than 25 years of experience in moderating with kids, teens and families on everything from inclusion, depression, allergies and diabetes to soda pop and macaroni and cheese; Pam loves their never-know-what’s-coming-next insights that come from this amazingly frank demographic. Pam works with many global giant consumer brands including Philips Avent, Bayer, Burger King, Coca Cola, General Mills, Nickelodeon/Paramount, Samsung and so many others. Pam is an avid presenter and teacher who loves to provide the industry with kid-ified know how. After having written the text book and taught ‘Moderating with Kids and Teens’ at RIVA Market Research Institute in Washington DC for more than a decade, Pam has recently started an online learning center called Mission Kid Possible powered by litbrains.com with live and on-demand courses on tools and techniques for moderating with kids and teens— it can be found at www.litbrains.com. She currently lives with her husband and Gen Z/Alpha cusper teen daughter in Minneapolis, Minnesota — a Midwestern city in the United States that is very cold.
Nicki Karet

Nicki is the founder and managing director of Sherbert Research in the UK. With more than 25 years of experience working with kids, teens and families; Nicki is passionate about working with kids, tweens, teens, mums and dads, mums-to-be, mums and toddlers, grandparents, teachers, special needs coo-ordinators, youth workers, kids experts, the list goes on. Nicki has been a part of many big brand marketing campaigns all around the world. She has a keen knowledge of kids and their unique views with a wonderful talent of getting them to not just answer but connect with the research. Nicki presents on moderating with kids, teens and families at many global events. Nicki currently lives in London, UK with her husband and two Gen Z children.
https://theicg.co.uk/member/pamlitbrains-com/
www.litbrains.com
https://www.sherbertresearch.com/
https://theicg.co.uk/member/nicki-karet/

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No need to pre-register for it.

Lunch&Learn: Field Notes on AI: questions, intricacies and potential solutions
2024-02-14 13:00 - 13:30 (Europe/London)
We welcome back Field Notes for this Lunch&Learn.

AI is the new Covid of the market research industry.
It revolutionised the way we work overnight. Everyone’s talking about it. And (almost) everyone is freaking out about it.

What questions do clients ask and what worries them, when you mention AI?
What questions should you ask your tech partners, when evaluating their AI products?
And what questions should you ask yourself, when choosing to use AI?

In this Lunch & Learn session we’ll go through all those questions to better navigate the AI world and its intricacies, and we’ll present how at Field Notes we have decided to approach the challenges and opportunities AI brings.
Register here: Zoom will then send you your login details.

Webinar: Financial Planning: A Conversation
2024-02-15 11:00 - 12:00 (Europe/London)
We welcome IFA Victor Sacks, VS Associates, to talk about some key areas of financial planning relevant to micro-business owners, and answer your questions about this.

Specific areas to be covered include:

retirement planning
financial investments
employee responsibilities.

This webinar is designed to give you some food for thought, rather than individual advice, and will give you a chance to share thoughts with other attendees.
REGISTER FOR THIS WEBINAR HERE: Zoom will then generate your login.

Webinar: Nowhere Be Like Africa - A Guide To Research
2024-02-28 11:00 (Europe/London)
This webinar is generously sponsored by Babble viewing facility, West Midlands, winner of the MRS Operations Awards Best Viewing Facility – Experience & Impact

As part of our international research webinar series, we are now proud to introduce three ICG members who’ll give us some cultural insight, do’s and don’ts of doing research, and some great anecdotes, about doing research in Africa.
Our Speakers
Emil Brune, African Grey
30+ years’ experience of growing brands

I’ve been immersed in the world of brands and consumers for 30+ years now. My experience is multifaceted having worked for advertising agencies, brand companies and consultancies. I have extensive global research experience and am equally confident with quant and qual methodologies.
My primary interest has always been to use research as a tool to enable better decision-making, selecting the best methodologies to achieve project objectives. My guiding philosophy is to ‘Get thinking straight before moving to action’. Often, this involves protecting shareholder value by culling poor ideas. Clients compliment me on my ability to get teams to grasp the practical implications from research.
In my previous corporate life at Diageo, I led global thinking on consumer segmentation, portfolio planning, opportunity identification and consumer / shopper trends. I also led their African research teams, which enabled me to build connections and friendships across the continent. I spent the majority of 2015 in Addis Ababa, Ethiopia after Diageo asked me to go back to Africa to help build capability across their marketing, insights and innovation teams.
I founded African Grey in 2016, having long been frustrated by agencies who charged exorbitant prices, delivered poor quality research and had a lack of empathy for African consumers. The aim was that African Grey would help teams get closer to their target consumers in Africa and hence make better decisions.
Emil’s sector experience includes: APPAREL Sporting and Outdoor AUTOMATIVE Cars, Fuel, Tyres BEAUTY Cosmetics, Skincare DRINKS Beer, Bitters, Cocoa, Malt, CSDs, Energy, RTDs, Spirits ENERGY Solar FINANCIAL Banking, Insurance, Pensions, Investments, Neobanking, Cryptocurrency, Buy Now Pay Later FMCG Dairy Products, Lab-grown meat, Oral Care, Pilchards, Plant-based Products, Tobacco ONLINE Social Media, Search PROPERTY Commercial Retail Ikea, John Lewis SOCIAL Clean Cooking TECH Mobile Networks, SIM Cards, SAAS.
Emil holds an MBA degree from the University of Cape Town’s Graduate School of Business and a Sloan Masters degree in Leadership and Strategy from London Business School.
Andrew Onyeagbaku, Mojo Africa

Andrew has 2 decades of experience working in brand consultancy having started his career in Japan and then moved to London where he worked at Flamingo and then Clear before dedicating his focus to the African continent. He is multilingual speaking, French, German, Japanese, Dutch, English and Igbo, which helps when clients from that region look to enter African markets. He runs two companies, Mojo Africa and Kimoyo Insights.
Mojo was founded in 2015 and is a strategic African Cultural Insights Consultancy. Using a plethora of innovative & proprietary investigative means we help clients better understand African markets so they can successfully create better products, services, and marketing strategies attuned to those markets.
We are a diverse group of African aficionados living in and engaging exclusively with the continent and its diaspora 24/7 to offer unparalleled cultural insights and innovation inspiration to help clients take advantage of the opportunities in Africa, one of the fastest growing regions in the world.
We work with multidisciplinary teams, and with people from various African backgrounds to help crack each challenge. Our approach is collaborative with our clients but we are not afraid to challenge and lead where we feel this will lead to stronger and more enduring project outcomes.
We conduct market research qualitatively and quantitatively. We conduct cultural and semiotic analysis of African markets to give clients a culturally informed competitive edge when engaging with local consumers. We guide clients through innovation processes to help them create new products, brands and services.
Some of the industries we have worked in include: automotive, education, non-profit organisations, agritech, bigtech, fintech, edtech, healthtech (social) media, gaming, FMCG, Alcohol, oil & gas, alternative energy, etc
We’ve worked on projects looking at the semiotics of the dairy category in Nigeria, helping clients understand the meaning and relevance of magic in order to inform advertisement. We’ve created video consumer personas for consumers in East, West, NOrth and South Africa for a leading alcohol brand and we’ve helped the Migration Policy institute understand challenges for African economic migrants following the correct proceeds to being able to effectively make remittance to and from Africa.
Kimoyo, was founded in 2020 and also focussed on the African continent. Kimoyo leverages its huge consumer database and AI analytics platform to deliver rapid ‘autopilot’ insights to clients across the globe helping R&D, Innovation and strategy teams make informed decisions about pricing, purchasing and new innovations.
Sharon Matike, Afrique Monitor

An astute Africa business consultant and market researcher with a keen commitment to helping clients navigate complex business environments by providing strategic insights, inputs, and recommendations.
Sharon works to provide on the ground information, comprehensive data,reports, insights and analysis, contact and client tracing for organisations interested in doing business in Africa.
Her company Afrique Monitor based in Cameroon with footprints in over 35 unique African markets provides services such as market entry research, data collection, quality and quantitatively product research, corporate investigations and africa business consulting.
Sharon works with a number of multinational businesses on their Africa strategy and is an associate of Anteris management consultancy based in the UK.

REGISTER FOR THIS WEBINAR HERE
LOGIN FOR THE WEBINAR IS HERE
