B2B Research Myths
2024-07-31 13:00 - 13:30 (Europe/London)
This Lunch&Learn will be run by Internet Research Bureau – IRB

Join this 30-minute session to better understand:

Key B2B research myths/stereotypes and how IRB is addressing them. E.g., Myth #1 B2B respondents quality is too poor given the cost. We’ll show what extra quality measures IRB and other leading sample providers apply to maintain higher quality of b2b sample. And also show how we can be cost effective without sacrificing on quality and relevant for smaller consultancies
Some relevant case studies (inc. one run with an ICG member) and how they relate to your business: demonstrating capabilities, timings, targets we can reach etc.
Online and off-line B2B research we can help ICG members with.

This session is for any consultants interested in conducting primary B2B research (online, CATI, qual recruitment), sample only or full-service.
Our speakers:
Elena Speer, PhD European Sales Director at IRB

Elena is an industry veteran with 18 years of extensive experience in both B2B and B2C market research. She joined IRB from her previous roles at Ipsos and PureSpectrum, where she led significant business development efforts. Elena’s impressive background is also marked by her tenure as Strategic Planning Director at top advertising agencies such as BBDO, Leo Burnett, and Saatchi & Saatchi. She holds a PhD in Psycholinguistics and a bachelor degree in business administration.
elena.speer@irbureau.com
+44(0)7967790823
https://www.linkedin.com/in/elenaspeer/

Home

David Winter

David Winter has been MD Europe for IRB since 2020, having worked at Lightspeed and Kantar for eight years.
He has been developing IRB’s commercial footprint during that time, focusing on MRAs and smaller consultancies, who fit well with IRB’s flexible approach.
Together with Elena and other team members he promotes IRB’s panel and offline recruitment offering.
“We are now offering a full B2B recruitment and fieldwork service, for a wide range of quant and qual projects. I have been fortunate to have worked with many ICG members and very much look forward to the opportunity to meet you on 31st July”
David holds degrees in Theology and Law and is a sports enthusiast.
You can reach him at david.winter@irbureau.com , 07714 244686 or (16) David Winter | LinkedIn

Register for this session here

Knowledge Share: Roundtable Discussion about AI and Qual
2024-08-06 16:00 - 16:45
This Knowledge Share has been generously sponsored by Qualzy, known for their Researcher First AI that thoughtfully supports researchers without replacing the human touch.

Following on from our members’ e-group discussion, we’d like to invite all ICG members to a roundtable discussion about your experiences, hopes, fears, frustrations and knowledge gaps when using AI in your qual work.
Come and hear others’ experiences and learn from each other.
NO NEED TO PRE-REGISTER – LOGIN IS
https://zoom.us/j/96355976193

Knowledge Share: Applied Colour Psychology for Brands and Comms
2024-09-03 16:00 - 16:45
This Knowledge Share has been sponsored by Perspective Research Services who specialise in data collection solutions involving qualitative, F2F, CATI and online approaches – domestically in the UK and Internationally – consumers and B2B. Please feel free to contact Jade On , Commercial Director for any questions or RFQs

Colour is a key element of brand and personal communication. In this session Maria will introduce applied colour psychology and look at how the universal psychology of colours and colour harmony from the Colour Affects System is used to identify the best colours and combination to communicate a personality. The colour palette can then be applied across all elements of the communications mix to give a clear message in keeping with the brand personality. This system can also identify what is off in a colour scheme and suggest improvements.
Maria Boyle

Maria first started working in advertising agencies and media independents as a media planner working in UK and Asia while based in Hong Kong and Kuala Lumpur. In 2001 she moved into qualitative research and became a freelance consultant in 2007. Also in 2007 Maria studied and graduated in the Colour Affects System, and further trained to become a Colour Affects teacher. Earlier this year Maria completed the CPD accredited course ‘How To Do Semiotics In Seven Weeks’ which is a perfect fit to applied colour psychology. In her free time Maria is an artist where colour of course plays an important role in her work.
https://www.linkedin.com/in/maria-boyle/
https://www.mariaboylecolour.com/

Register for this session here

BOOK GROUP: Data Storytelling in Marketing
2024-09-11 12:00 - 13:00
Welcoming the author of this book, Caroline Florence, to lead a Book Group discussion about it.
Use data more effectively to develop compelling evidence-based stories that influence, persuade and drive strategic decisions.
Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won’t be believable or truly persuasive.
Understanding how to use data to build and tell stories is an increasingly important part of the modern-day
marketers’ toolkit. Stories centered on robust evidence and credible data can withstand challenges, provide meaning, offer insight and engage audiences.
This book is designed to plug the data storytelling skills gap and enable marketing professionals to cut through the data overload, join the data dots and create engaging narratives and content.
Regardless of whether you’re a data expert, data anxious or a data sceptic, this book will give you the tools to help you to communicate more effectively with your customers and your stakeholders.
Written by expert trainer Caroline Florence, this book outlines how to build robust and compelling data stories.
Drawing on her client work with companies such as Toyota, Lactalis, News UK, Mars Petcare and AXA, plus contributions from experts across data, insights, marketing and customer experience, this book provides a practical roadmap to increase your influence with data storytelling.
About the author:

Caroline Florence is a trainer and coach in data analysis, insight generation and storytelling based near Cambridge, UK. As founder of Insight Narrator, she was included in the Twenty Women in Data and Tech in 2023. She was also listed in the ESOMAR Insight250 in 2021 as a global innovator in market research, data-driven marketing and insights and speaks regularly at conferences around the world on the value of insight.

https://www.linkedin.com/in/carolineflorence/

WEBINAR: The impact of gambling in everyday life on children and young people
2024-09-18 11:00 - 12:00
Join Nicki Karet (Sherbert Research) and Hanna Chalmers (CultureStudio) as they talk about their interesting study for GambleAware.
Back in 2023 Sherbert and CultureStudio were commissioned by GambleAware to explore the perception of gambling among Children and Young People and to look at how this is different from adult perceptions – looking at the ‘grey areas’ in gambling/gaming and the impact on their perception and attitudes towards gambling. It was a fascinating study with a report being published earlier this year… we will take you through the main headlines and discuss some of the most interesting findings.
So, if you are interested in finding out what CYP know, think and feel about gambling come along and join us!
Nicki Karet

Nicki is the Managing Director and founder of Sherbert Research, an agency she established in 2003. With over 25 years of experience, Nicki has spent her career focusing on understanding and engaging with children and young people and those within their worlds. Her work covers a wide range of topics from media, sports, and mental health to the effectiveness of ad campaigns and new product launches/development in both the UK and internationally.
Hanna Chalmers

Hanna is a cultural expert, a skilled and instinctive strategic researcher with endless enthusiasm and curiosity to make sense of what is an increasingly complex world. At CultureStudio, he combines both extensive commercial acumen with an enduring interest in culture and society. Hanna spent the first half of her working life at two of the world’s most powerful and influential cultural organisations, BBC and Universal Music. After some time abroad she returned to London moving agency side working first as a global insight director at a media agency before joining Ipsos Mori as a senior director in media and tech. In 2020 she took all this experience and learning to bring together a unique offer – always thinking culture first to help organisations, businesses, brands and charities, harness people understanding to do things better.

Register your place here

ICG's Half-Hour Coffee And Connect
2024-09-24 10:00 - 10:30
A monthly half-hour get-together with fellow ICG members at the start of each month, with a particular welcome to new members, offering the opportunity to chat through anything you’d like to about the ICG, about your work issues, business matters etc.

No need to pre-register. Just login if you can make it. You never know who’ll be on….

LOGIN IS:Coffee And Connect https://zoom.us/j/99588121682

Knowledge Share: Using Microsoft Teams Interpretation for Qualitative Research
2024-10-01 16:00 - 16:45
This Knowledge Share is generously sponsored by Yasna.ai, a platform for conversational research through automated interviewing.

The session will be led by ICG member Iris Griffiths, Across Research.

Join us for a practical session on how to use the interpretation feature in Microsoft Teams during online qualitative research interviews and focus groups. This quick session is designed specifically for qualitative researchers and will cover how to set up and utilize the Teams integrated interpretation function. The session will cover best practices and tips for configuring language settings, setting up the interpretation channel and managing interpreters during interviews and focus groups.
Iris Griffiths

Iris Griffiths is a seasoned professional with a dual focus on international qualitative research and conference interpreting . As a conference interpreter, Iris brings a wealth of experience in facilitating real-time communication across languages during industry events, conferences, business, and diplomatic meetings. Working in the combined fields of language and market research, Iris leverages her linguistics skills by offering interpreting services tailored for the market research industry via the Across Lingo (www.acrosslingo.com) platform.
Combining her expertise in qualitative research with her interpreting skills, Iris Griffiths offers a unique value proposition, enhancing cross-cultural communication and providing deep insights that drive strategic decision-making in the market research industry.
JOIN THIS KNOWLEDGE SHARE HERE (NO NEED TO PRE REGISTER)

Discover how Crowdsourced Shopper Insight could generate additional revenue
2024-10-02 13:00 - 13:30
This Lunch&Learn will be presented by ICG members Robin Shuker and Gwen Deloux. Field Agent

What is Field Agent?
Field Agent delivers fast, accurate retail information and shopper insights so brands and retailers can identify key growth opportunities.
Our approach provides instant on-site visibility and feedback on the shoppers’ real experience which includes: –

The effectiveness of product stocking and display in-store (A1 tracking model)
Insights into how Shoppers make purchasing decisions and why? (Photos and Videos)
Assessment of product satisfaction, complemented by online retailer reviews

Why should you attend this Lunch&Learn?
Shopper research can be costly and time consuming, but it doesn’t have to be.
Discover how you could use the Field Agent mobile app and crowd of shoppers for your own in store research studies. Faster Cheaper Smarter.
Understand how you could use this methodology and some relevant case studies.
Field Agent will also be offering up to 10 attendees a free pilot study (10 Shopper Visits) and training on how to use the system.
Who’s the session for?
Anyone wanting to know more about crowdsourced shopper research and interested in having access to the Field Agent platform and mobile app or partnering with the UK Team.
Robin Shuker Managing Director
After a career in advertising in the UK and Sydney, Robin got into market research through online focus groups and communities, then did some good old-fashioned face-to-face and set up the Field Agent® Business in the UK 2020.
Robin is also a past Committee Member of the ICG.
Gwen Deloux (Director of Insight)
Gwen Deloux is a market researcher with over 20 years’ experience. After working client side for over 10 years with P&G, Gwen started her own consultancy working with GSK, P&G, Philips, Unilever, Historic Royal Palaces, Nestle among others. She has been partnering with Field Agent over 5 years and is now Director of Insight.

www.fieldagent.co.uk

Register for this session here

Colour of Research and the Importance of Representation in Research
2024-10-03 11:00 - 12:00
This webinar is generously sponsored by Yonder Data Solutions who are a trusted fieldwork and data collection company offering numerous services such as UK/International online data collection, advanced analytics, CATI, dashboards and visualisation, AI technology and omnibus services

Come and hear from Daniel Singham (Yonder Data Solutions) and ICG member Sonal Malkan, about:

Who and what Colour of Research (CORe) is
How CORe supports the industry and inclusive research.

A bit about CORe

CORe advocates for the inclusion of ethnic professionals in the market research industry. We aim to provide guidance and encouragement while forging meaningful connections to enable growth and development.
Daniel Singham

Daniel is the Commercial Director at Yonder Data Solutions, on the steering committee for CORe, and represents CORe on the MRS EDI Council. Daniel has been in the industry for 19 years and his specialism is in all things quant.
Sonal Malkan

Sonal is a qualitative researcher and behavioural science consultant with experience across private, public and third sectors. She’s passionate about using research to make a difference to groups considered to be marginalised in society.
Further info

CORe: https://www.colourofresearch.org/
YDS: https://yonderdatasolutions.com/
Daniel LinkedIn: https://www.linkedin.com/in/daniel-singham-2288346/
Twitter: @DanielSingham

Register for this webinar here

How to analyse tens of thousands of open ends and get quant insights from raw data fast!
2024-10-23 13:00 - 13:30
Join Ange Taylor, AddMaple (and also ICG member) who will show you how to save hours in analysis and how to spot relationships in your data that go beyond guess work, allowing you more strategic time to craft your insight stories!
ICG members Dan Young and Barbara Du Perron already use AddMaple – why don’t you join them?
More specifically, Ange will cover:

Text analysis using AI with themes quantified that you can segment and test for significance across the dataset
How to get a quick read of survey data without data wrangling (empty cells, multi-select – all the apply questions, etc)
How to pivot, cross tab and filter to go deeper with ease.

AddMaple
AddMaple is a quant and qual data analysis tool that uses a sophisticated stats engine to turn raw data into table and graph summaries with AI for analyzing open ends into themes, segments, sentiment, intent and more.
Ange Taylor

Ange has worked across industries, from fintech to GDS until she took the leap to build the data tool she always wanted! She’ll be speaking at IIEX AI about how AddMaple brought together 12 state-of-the-art sentiment models so you can compare their output on the same text, in one go. She lives in Slovenia with her family, and can be found hiking the Julian Alps regularly! Joking. She’s building an early stage bootstrapped startup and can simply be found, founding 🙂
Website: https://addmaple.com/
LinkedIn: https://www.linkedin.com/in/angemaple
YouTube: https://www.youtube.com/@addmaple
https://theicg.co.uk/member/angeaddmaple-com/
Register for this session here

Taking it apart, putting it back together: A brief introduction to semiotics and cultural research
2024-10-31 11:00 - 12:00
This webinar has been generously sponsored by Indeemo

The webinar will introduce and expand on semiotic analysis and cultural research techniques, and how they’re used in commercial research contexts – drawing on Canopy’s recent look at some of the changing cultural meanings of ownership in UK and US markets to illustrate what these methods look like in practice.
Why should you attend?
You’ll gain a clear introductory grounding in what semiotic analysis and cultural research look like in practice, why they’re valuable for clients… and how you can incorporate them into your own research projects.
Natalie Edwards

Nat Edwards is the co-founder and Managing Director of semiotics and cultural research consultancy Canopy Insight, where she works with clients to develop culturally meaningful and commercially viable product designs, innovations, market strategies and communications. She has a PhD in media, politics and cultural studies, and an enduring interest in the construction and evolution of meaning in cultures. She is also an ICG member.
LINKED – https://www.linkedin.com/in/natalie-edwards-106a8337/
WEBSITE – https://canopyinsight.com/
Register for this webinar here

Yasna.ai: Let AI Handle the Routine, So You Can Focus on Growth
2024-11-06 13:00 - 13:30 | https://zoom.us/j/91823795409
Freelance researchers, consultants, and small agencies are often limited in scaling their businesses due to the capacity of their workforces.
AI tools like Yasna.ai open up new opportunities for solo researchers and small teams by automating the research interviewing process without compromising on quality.
In the upcoming Lunch & Learn session, you’ll discover how to use an AI conversational agent to handle more projects, expand into new markets, and win clients — all without exceeding your working hours.
Yasna.ai
Yasna.ai is a platform for conversational research through automated interviewing. The AI moderator engages in one-on-one text chats with real respondents and then transforms the transcripts into meaningful summaries.
Tanya Berlina Client Success Director at Yasna.ai

With more than 15 years in qualitative research, both offline and online, Tanya has conducted hundreds (or thousands, who counts?) of IDIs, FGs, and communities. She has carried out ethnographies and multicultural studies with much enthusiasm and is an early adopter of AI technology in market research.
Website: https://yasna.ai/solution/for-research
LinkedIn: https://www.linkedin.com/company/yasna-ai/
Email: ask@yasna.ai
Register for this session here
Yasna – AI-powered Conversational Agent – The ICG

What about Cannabis? A deep dive into feelings and opinions of consumers from Netherlands, Spain and Thailand. A comparison of three very distinct cannabis markets
2024-11-19 16:00 - 16:45
This Knowledge Share has been generously sponsored by Research Clever, a Field and tab agency helping with consumer and B2B target audiences in 130 markets. Our values focus on respondent quality, agile communication, one point of contact on each project, project management expertise and commitment to our proposals backed by our guarantees.

In the past decade cannabis has emerged from being considered a narcotic into the mainstream with applications from skin cream to food & beverages, vaping products and even medical cannabis for pets. Its growth has been exponential, and the global legal cannabis market is projected to reach from US$58[1] to US$82 billion[2] in the next 3 to 4 years. This exponential growth brings with it opportunities for market researchers and strategists, with consultancies specifically focused on cannabis and many major brands exploring new market opportunities.
This study is a truly intercultural exploration of the cultural differences between three countries: Netherlands, Spain and Thailand, with deep dives on how consumers get informed about cannabis rules and regulations, and their knowledge, feelings and opinions about cannabis. The differing phases of cannabis adoption in the three markets, with very distinct policies, rules and regulations, offers three different perspectives on the current state of consumer attitudes towards cannabis and its regulation.
The study consists of store observations, interviews and a short quantitative validation for all three markets. Also, in addition to the focus on the three countries, desk research will cover the global market as well the opportunities being created for market research professionals across the globe.
[1] BDSA, June 2024 https://bdsa.com/press-release/bdsa-forecasts-global-legal-cannabis-sales-to-hit-58-billion-in-2028/
2 Markets and Markets February 2024 https://www.marketsandmarkets.com/Market-Reports/cannabis-market-201768301.html,
++++++++++++
About the research team:

Henrique Savelsberg (https://theicg.co.uk/member/henrique-savelsberg/) is Dutch native with close to 25 years experience in developing/managing international market research studies, recently also more UX research studies. Henrique moderates mainly in Dutch and English language, provides qualitative and strategic market research across the globe with particular focus on Europe and (SE) Asia. Henrique offers B2B and B2C research with sector experience specifically in air travel/tourism, F&B/Foodservice, FMCG, technology, financial services and Industrial/B2B strategic market research. His local Thai research partner conducted the Thai interviews for this study.

Originally from the US, Brian Loeb (https://theicg.co.uk/member/brian-loeb/) has lived in Spain for nearly 25 years and is bilingual in Spanish and English. He has over 25 years of experience in Strategy, Marketing and Market Research, and conducts both qualitative and quantitative market and UX research on a freelance basis across the English and Spanish-speaking worlds, with a particular focus on CPG (FMCG), Tech and Telco, and Financial Services.

Log in here to join the session (no need to pre register)

Introducing Benori: An easy and cost-effective way of accessing targeted data and insights to enable strategic decisions
2024-11-20 13:00 - 13:30
We will present Benori’s bespoke research solutions, capabilities (desk research, primary research and data modelling) and examples of how we support our clients in their projects. Particularly, we’d like to talk about how we work with advisory firms and independent consultants, providing them targeted data and insights to enable strategic decisions. We will also cover our flexible engagement models tailored to different client needs.
Why you should attend?
The session will showcase how Benori can act as an on-demand extension of your team, offering both the expertise and additional capacity you need in a flexible, cost-effective manner.
Benori’s services span a broad spectrum, including desk research, quantitative research, developing data assets (e.g. compiling and tracking poduct or pricing data) and building data visualizations (such as Power BI dashboards, infographics) across multiple industries.
They’ve already collaborated with several ICG members on various strategic projects, including market sizing, competitor benchmarking, and customer segmentation. This session will be a great opportunity to explore how their capabilities can complement and enhance your own work.
Benori has grown to a team of 125+ research professionals, having successfully delivered 700+ projects to 150+ clients spread globally. We’ve also worked with several ICG members (Liz Montgomery, Teresa Hadfield, Henrique Savelsberg, Heather Macleod, Riaz Marzban to name a few) on a range of different projects.
Speakers
Ashish Gupta (Founder and CEO)

Ashish is a visionary in the field of global knowledge services, he is credited with coining the term “Knowledge Process Outsourcing.” In his previous role, he co-founded Evalueserve and served as COO and Global Business Unit Head of Financial Services. In addition, Ashish is the Founder and Trustee of Ashoka University and Plaksha University.
Suchi Gupta (Director, UK)

Suchi brings over 15 years of expertise in strategy, business research, and analytics. She is known for her strength in building client relationships and solving complex challenges. Throughout her career, she has led global cross-functional teams, consistently delivering tailored solutions across diverse industries.
About Benori
Benori, is a bespoke research and analytics firm that provides actionable and cost-effective insights to clients across different industries. We have a global footprint with respect to client base and research coverage with multilingual capabilities. We work extensively with consulting firms – large ones as well as boutique firms and independent consultants.
We have a well-rounded research methodology comprising:

Desk research including public sources and paid databases

Primary research including qualitative interviews, FGDs and B2B surveys

Data Modelling covering market sizing models and financial analysis

Key areas where we can support:

Market Assessment including market size, growth forecast, emerging and disruptive trends

Competitive Landscape to benchmark companies on their size, offerings, financial and operational performance, geographic coverage and other parameters

Data Management and Design Solutions including data visualisation, dashboard development and design creatives

Sustainability-related Initiatives involving decarbonisation strategies, waste management and circular business models

Product Tracking including monitoring new product launches by competitors, claims analysis, trends analysis and regulatory tracking

Register for this Lunch&Learn here

Benori – Bespoke Research Solutions

Rethinking Sustainable Packaging in FMCG

Default Mode Network – the brain’s house of habit – what every researcher ought to know
2024-11-28 11:00 - 12:00
This webinar has been generously sponsored by Norstat

Whilst we’ve all been having our head turned by the latest in AI, we should be paying attention to neuroscience too.
Kath Rhodes from Qual Street will take you through her understanding of the ‘DMN’ and make the case that knowing about the DMN is foundational qualitative insight. You’ll learn what the DMN is, and how it’s important to our qualitative understanding of ‘what’s going on’.
Bonus offer – it’s pretty useful to know/ recognise the DMN in ‘real life’ too…
Kath Rhodes

Kath describes herself as a qualitative enthusiast and runs Qual Street. She loves to dip her toe into the latest learnings on neuroscience, psychology and social science – using them to evolve and improve qualitative methods and approaches.
https://www.linkedin.com/in/qualstreet/
www.qual-street.co.uk
Register for this webinar here

Innovations & Trends in Research Tech for 2025
2024-12-03 16:00 - 16:45
This Knowledge Share has been generously sponsored by Yasna.

ICG member Mike Stevens , Insight Platforms, will take us through an overview of the big themes, emerging trends and new technologies for research, analytics and insights.
No need to pre-register: Login is https://zoom.us/j/96355976193

AddMaple: Live Coding and Interactive Training Session
2024-12-04 13:00 - 13:30
Want to learn how to use an AI co-pilot to tag themes in bulk, refine responses, and capture nuance?

Curious about how AI can streamline your analysis of open-ended (or even closed) responses for specific research questions? Join Ange for a free, hands-on training session where everything is set up for you. Working with real-world data, on your own laptop, you’ll work with an AI co-pilot to tag responses for themes, sub-themes, sentiment, or other questions your clients would like you to look out for. Ange will show you how to guide the AI if you want to ask specific questions.

AddMaple
AddMaple is a quant and qual data analysis tool that uses a sophisticated stats engine to turn raw data into table and graph summaries with AI for analyzing open ends into themes, segments, sentiment, intent and more.
Ange Taylor

Ange has worked across industries, from fintech to GDS until she took the leap to build the data tool she always wanted! She’ll be speaking at IIEX AI about how AddMaple brought together 12 state-of-the-art sentiment models so you can compare their output on the same text, in one go. She lives in Slovenia with her family, and can be found hiking the Julian Alps regularly! Joking. She’s building an early stage bootstrapped startup and can simply be found, founding 🙂
Join Ange for another session on the 4th of December (1-1.30pm) where we’ll tackle live coding together in an interactive session and perhaps even interactive reports if we get time!
Register for this event here (deadline for registration is Friday 29 Nov)
More about AddMaple, and the discounts Ange is offering ICG members, is here
Website: https://addmaple.com/
LinkedIn: https://www.linkedin.com/in/angemaple
YouTube: https://www.youtube.com/@addmaple
https://theicg.co.uk/member/angeaddmaple-com/

ICG Christmas Party 2024
2024-12-06 12:00 - 16:30 | The Castle 33-34 Cowcross Street EC1M 6DB, The Castle, London, EC1M 6DB, United Kingdom
Looking forward to celebrating with you all. ICG members and non-members all welcome!
Hurry! Limited numbers.
The details:

Friday 6 Dec, 12 – 4.30pm
Private upstairs room of The Castle, 34-5 Cowcross St, Farringdon EC1M 6DB
Festive buffet and drinks
£42+VAT+Eventbrite fee

Special thanks to our sponsors:
Co-Sponsor: Face Facts

This event has been generously sponsored by Face Facts who are a multi award winning independent qualitative and quantitative fieldwork agency. They were winners of the Recruitment Excellence Award and finalists in the Best Data Collection (Online) category at this year’s MRS Operations Awards. They pride themselves on offering an experienced, trusted service with quality at their core – their RAS accreditation, MRS Fair data and ISO27001 certifications are testimony to this. Clients partner with them for their extensive experience, the value they add and their flexible approach so you can trust them to support your research projects, no matter how big or small.
Co-Sponsor: QuestionPro

QuestionPro offer a fully integrated experience management platform that includes surveys, research & insights, audience, communities, CX and EX software.
First Drinks Sponsor: Teneo Translations

Buy your tickets here

Knowledge Share: Why is France different?
2025-01-07 16:00 - 16:45
This Knowledge Share has been generously sponsored by Norstat

Join ICG member Katherine Passerieu who’ll take us through some background information on the French market and the French consumer, therefore outlining some key considerations when conducting qualitative market research in France.
She’ll talk about cultural sensitivities, methodological considerations, analysis and interpretation, recruitment, timings, regulatory compliance.
Katherine Passerieu

A French National, Katherine had lived and worked in the UK for over 30 years.
Before setting up Passerieu Consulting in 2011, Katherine worked as a Director in international advertising and market research companies, e.g.:
– forward thinking, a boutique strategy consultancy
– GfK NOP – Director of Brand Strategy
– Censydiam UK – Managing Director
– CRAM International – Free lance Research Director for the French market
– TNS (now WPP) Director of Qualitative and International Research
– Landor & Associates – European Research Director
– Ted Bates France – Director of Research & Planning
Katherine has used an array of methodologies online and offline for projects in all industry sectors.
Her background is Sociology and Psychology.
She’s a member of the MRS, ESOMAR, ICG, IoD and BACP
https://www.linkedin.com/in/katherine-passerieu-9054426/

Login in here for this session (no need to pre register)

B2B Insights, Simplified: LinkedIn-Verified Sampling for Small Businesses
2025-01-08 13:00 - 13:30
Discover how small businesses in insights can access affordable, expert network-quality B2B sample using Emporia’s LinkedIn-verified, programmatic platform.
This Lunch&Learn will explain why manual methods fall short and how a more automated approach ensures credibility, efficiency, and impactful research results. Learn how to leverage Emporia’s award-winning mrxCore platform for reliable data collection, reducing costs without compromising on quality.
A bit about Emporia
Emporia is a leading B2B research platform that delivers LinkedIn-verified respondents through a programmatic, scalable solution. The company’s approach reduces manual effort and improves data quality, allowing businesses to focus on insights that matter. By offering affordable, verified B2B sample, Emporia helps research agencies and independent consultants streamline their research with confidence.
Michael Hess

Michael Hess is the CEO and co-founder of Emporia Research. Prior to starting the company in 2020, Michael managed teams within global marketing at Marriott International and led large-scale database consolidation projects at Fortune 500 companies as an information systems consultant at Baker Tilly. Drawing from years of experience in both corporate and entrepreneurial settings, Michael brings a wealth of knowledge in leveraging innovative technology to improve data quality and research efficiency. Now leading Emporia, Michael is dedicated to helping businesses access high-quality, affordable insights to drive smarter business decisions.
www.emporiaresearch.com
Register for this session here

Insights Ignite: Cultivating a Growth Mindset
2025-01-09 11:00 - 12:00
This webinar has been generously sponsored by Norstat

Join ICG member Lara Meyer in this webinar designed to kick-start your new year.

In this session, we’ll dive into the power of a “Growth Mindset” and why it’s a game-changer for both work and life! Lara will reveal simple, actionable ways to nurture your growth mindset while uncovering those sneaky traps that can pull you back into a fixed mindset (without you even realising!). Get ready for inspiring case studies and real-world examples that will spark fresh ideas and show you exactly how to apply this mindset shift to supercharge your success.
Why you should attend:
If you’ve ever found yourself stuck in a loop of ‘I can’t’ or ‘I’m just not good at this,’ then it’s time to break free! Join this session to discover how you can transform obstacles into opportunities for learning and growth. It’s not magic – it’s science!
Lara Meyer
Lara is a researcher turned coach for leaders in the insights industry, helping them and their teams find the sweet spot between high performance and happiness. She offers 1:1 and team coaching, training and motivational talks to support positive wellbeing.
https://www.linkedin.com/in/lara-biddiscombe-meyer/
Register for this session here

The Segmentation Playbook: From Analysis to Execution
2025-01-16 11:00 - 12:30
This training session has been generously sponsored by E-Tabs

A successful segmentation should be at the top of every Insights team’s list of priorities. But the landscape is littered with expensive, unloved & forgotten segmentation studies. How can you avoid this?
Paul Carney of ClearCut Insights will share his experience from over 25 years of analysing and implementing segmentations, including:

What makes a good segmentation?
How to work with segmentation data
Pros & cons of different segmentation approaches
Demystifying some of the terminology – Personas, Demand Spaces, Audiences, Needstates etc.
Top tips for successfully landing a segmentation with clients

https://www.linkedin.com/in/carneypaul/
Register for this training session here

How to "level up" with larger agencies by using data quality
2025-01-22 13:00 - 13:30
This Lunch & Learn will outline the development of online research over the past 20 years, including how respondents are increasingly seen as a “commodity”. The advent of “faster and cheaper” has led to exchanges where respondents may go through numerous pre-screeners/ routers to qualify for a survey. Even if they qualify, they then get paid a minimum amount for their time in a questionnaire which still doesn’t always consider their experience. This poor respondent experience has led to inattentive answers and therefore poor-quality data.
HOWEVER, there is a chance for a micro business to “level up” with some larger agencies by highlighting the importance of data quality, even having a checklist within their proposal.
Norstat will share their checklist in this session.
Andrew O’Connell, UK Managing Director, UK

Andrew has spent nearly 20 years working in online research, including 6 years as the UK Managing Director of Dynata. He has seen how it has evolved in that time with some developments which have worked well and some which haven’t. Prior to this he has worked client side in research roles.
https://www.linkedin.com/in/andrew-o-connell-36167433/
Register for this here

Award for Independent Consultants 2024: Finalists Share Their Submissions
2025-01-30 11:00 - 12:00
This webinar has been generously sponsored by Norstat

Come and hear from our 4 Award Finalists from last year about their submissions. Hear more about how they approached their work, the hurdles they overcame, what worked well and less well, and why they chose to enter the Award.
A great opportunity to learn from other consultants and ask them questions. Also an opportunity to find out more about the Award for 2025.
Our Finalists

AWARD WINNER: Futuresight: Rob Waddington:
Exploring experiences of communications services amongst consumers, citizens and microbusinesses in the UK.

Futuresight documented the experiences of these audiences in 3 ethnographic short films – from inner city estates to the wilds of the Shetland isles. The films helped the Communications Consumer Panel (CCP) connect the individuals and communities they represent more directly with industry, civil society and government, resulting in the CCP having to do less to initiate policy change.
https://www.linkedin.com/in/rob-waddington-2348b04/

Citrine Research: Kate Turner and Julie Irwin:
Breakthrough Research Rapidly Enhances Customer Experience

Citrine Research undertook powerful, in-depth research that went viral across Legal & General. The results were actioned at unprecedented speed delivering an immediate positive impact on customer outcomes, as well as boosting the profile of the internal Legal & General insight team.
Kate Turner (CMRS) | LinkedIn Julie Irwin (FMRS) | LinkedIn

The Word Is Out: Dan Parker-Smith:
Customer Closeness Videos

Dan started working with Futures Housing Group (FHG) on a four-month customer closeness project, bringing to life existing segments of customers living in FHG properties. The project evolved into a near 20 month deep dive into peoples’ lives delivering our insight using a selection of short-films. The outcome was transformative for FHG, as the films got the emotion of living in social housing across, leading to positive change for their customers.
https://www.linkedin.com/in/danparkersmith/
Wren Insight: Hannah Beech and Jude Terry:
The power of closeness-led insight to build influence in businesses

Wren use interactive experiences, events and customer story films to create big shifts in customer EQ, giving Insight teams wider reach and greater influence to create change. Their projects help clients give insights a louder voice, and have lead to greater investment in seasonal marketing and retail transformation at the John Lewis Partnership and changes to working culture at Penguin Random House.
https://www.linkedin.com/in/hannah-beech-9bb60752/ https://www.linkedin.com/in/jude-terry-b68b6914/

Register for this webinar here

The ICG Northern Party - Say Goodbye To The January Blues
2025-01-31 16:30 - 22:00 | The Brewery Tap, Leeds LS15DL
Start 2025 as you mean to go on and join other ICG members at this party.
Tickets are free, just buy your drinks at the time.
Thanks to Explners for generously sponsoring the food.
Register your free place today
For more info, contact Dan Parker-Smith.

How to use LinkedIn Sales Navigator as a tool to get more contacts and sales leads
2025-02-04 16:00 - 16:45
Finding the right contacts and people to talk to in client businesses is a tough job. But you need to do it, if you are to engage with them about how you can help them, and win them as clients.
In this Knowledge Share webinar, Paul Griffiths and Richard Barron share tips and tricks for using LinkedIn Sales Navigator – the contact and lead-finding tool that sits as an “add-on” to LinkedIn. Understand why LSN is such a useful tool for finding the right people, in the right companies, that you want to want to talk to. See how you can use LSN as a way of identifying and then starting to engage and build relationships with the people you want to target. Ask questions about how to use the tool and to search for your ideal contacts.
Paul and Richard both use LSN in their respective businesses. They are both convinced that it is a highly effective tool in finding new contacts and sales leads. And they think it could help you too!
Paul Griffiths

I help owners of Market Research and Insight Agencies to grow revenues by implementing proven growth strategies.
For more than 20 years I’ve helped grow research and insight agencies. In that time, I’ve sold research projects, managed clients and spoken to many Heads of Insight. I understand the challenge of growing a research business while also being a practitioner within it.
I know what great client growth strategies look like and how to implement them in a way that is both effective and efficient. I’ve seen what works, what doesn’t, and how to engage with your clients and market to win work. I can help you grow your research business more effectively and more quickly.
https://www.linkedin.com/in/paulneilgriffiths/
Richard Barron

Passionate about uncovering hidden `truths’ driving human behaviour enabling organisations to make better decisions, products and services that meet real needs.
With over 30 years of professional experience, my core competencies lie in marketing communications, and strategic planning, all of which I bring to my current role at Aspect MR. My mission is to provide insightful market analysis that empowers businesses to make informed decisions. I am dedicated to fostering a culture that values data-driven strategies and innovative solutions, ensuring that our team’s diverse perspectives lead to superior market understanding.
At Aspect Market Research, I’ve been pioneering methods that enhance our understanding of consumer behavior and market trends. This has involved integrating my skills in strategy and marketing communications to lead our organization in delivering actionable insights. My tenure at Saatchi & Saatchi as a Global Planning Consultant, managing accounts like Toyota and Abbott Pharmaceuticals, has been instrumental in honing these abilities, allowing us to excel in multi-country projects and global product launches.
(1) Richard Barron | LinkedIn

No need to pre-register – login is https://zoom.us/j/96355976193

Useful information to run successful projects in Germany
2025-02-12 13:00 - 13:30
We welcome quotapoint for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.

About quotapoint
quotapoint is a Germany based recruitment and data collection provider, with in-house recruitment from own panel, top-notch viewing facilities in Berlin, Frankfurt and Cologne, a dedicated PM team for digital qual, excellent project management, as well as moderation- and translation-services.
quotapoint have been supporting their clients with professional market research services for more than 25 years for;

Qualitative & Quantitative
F2F & Digital
Facility & In-home

As a boutique style company, quotapoint provides first class service for competitive rates and value for money. Every project and every client counts. Project success and client satisfaction is quotapoint’s priority.

Specifically, what will you gain from attending this session?
In this Lunch and Learn, you will get useful information to run successful projects in Germany.
International projects can become challenging if you do not have reliable research partners. In this Lunch and Learn they will show you what is important when selecting a local research partner, what is specific if you conduct research projects in Germany and what the main drivers are for project success.
Our Presenter: Stephan Schmid

This Lunch and Learn will be led by Stephan Schmid, Director and Member of Management Board of quotapoint.
Stephan has more than 20 years of industry experience in the areas of client and business development, sales and marketing as well as national and international project management – online & offline, qualitative & quantitative. After holding positions as Managing Director at Schmiedl Marktforschung / Schlesinger Group Germany (now Sago), and as Unit Director at Schöttmer Research HUB, he joined quotapoint in January 2024 as Director and Member of the Management Board.
Special deal for ICG members
We are happy offering all ICG members a discount of 10%* on the first project commissioned with us (*except incentives).
Further links
– Website: www.quotapoint.de
– Linkedin: https://www.linkedin.com/company/quotapoint-gmbh-teststudio-ffm/

Register for this session here

What are explainer videos and how can we use them to help activate insights?
2025-02-13 11:00 - 12:00
This webinar has been generously sponsored by Norstat

For researchers, it’s tempting to think that the project finishes with the debrief. But for our clients, the debrief is only the beginning. The hard work comes with getting the insights understood by the business and used to influence decision making. As a result, clients are looking for new and exciting ways to activate their insights – often asking agency or independent partners for help.
There’s a growing realisation that video is part of the solution – quallies will recognise how the energy increases in the room when clients see some group or vox pop footage of real consumers. But to date, that has been pretty much it for video content as part of the debrief – separate clips of qual research participants or, at best, a reel combining multiple respondents.
Outside of the market research sector, things are different. Explainer videos are everywhere – especially in journalism and marketing. For example, the Netflix series ‘Explained’ by Vox, or the short-form videos created by news outlets such as the BBC and The Guardian to help us understand complex news stories around politics, science and more.
In this webinar, the Explners team will explore the rise of the explainer video through some of our favourite examples, deconstruct what makes explainers so powerful, and share some case studies of how the market research sector can adopt the explainer video to help clients activate the research projects that they (and we) have put so much hard work and investment into.
After attending this webinar you will:

Understand the different types of explainers and how they differ from other video content
Be able to spot the types of projects that would benefit from this type of video output
Know what to propose when a client or a brief says “we are interested in innovative ways of activating the output of this project.

Judith Rose (formerly Staig):

Judith has worked in research for more than 25 years, initially agency side. For the last ten years she’s been a content consultant and insights storyteller, writing copy and long-form content to help researchers bring insights to life and get them to land effectively with stakeholders. In 2023 she co-founded EXPLNERS a business that helps brands, agencies and businesses activate insights using explainer videos.
Mark Whalley:

Mark is a food & drink strategist, specialising in long-term category vision and innovation. A former Head of Food & Drink at GlobalData Consumer, and Insight Controller at Greencore, he understands how things work on both the agency- and client-side. Mark also excels in insight delivery and impact. A huge believer in the value of storytelling, he runs presentation skills workshops and is a co-founder of EXPLNERS.
Dan Parker-Smith:

Dan is a specialist filmmaker with a research background who understands how to balance research project goals and high-quality, video production storytelling. He was recently shortlisted for the MRS ICG Award thanks to his video work. Dan is a co-founder of EXPLNERS which fuses his experience in market research with his skills in film making.
Register for this session here

EXPLNERS: Activate your insights

The ICG Quiz Night
2025-02-13 18:15 - 21:30
Back due to popular demand, we are proud to be hosting this year’s Quiz Night, open to all.
Hosted by our great quiz hosts, Deanne and Marc Gold (iPoint Research) and generously sponsored by Qualzy and Norstat, this promises to be another great night.

£140 for a table of 8, or £20 a ticket (plus VAT and Eventbrite fees). Includes food and drink.
Thanks to Smart Connect Research for buying our first drinks.
Buy your tickets here

Social Media Listening for Independent Consultants: Turning Online Conversations into Actionable Insights
2025-02-26 13:00 - 13:30
YouScan is an easy-to-use social media listening platform. It employs AI to help researchers, analysts, and insights professionals uncover consumer opinions and gain quick market insights from millions of online conversations. YouScan helps analyze consumer sentiment, track brand mentions, and identify emerging market opportunities in real-time. With its intuitive dashboards and customizable reports, YouScan simplifies complex data, allowing consultants to deliver actionable insights to their clients faster.
A bit more about the YouScan:
YouScan is an award-winning, AI-powered social media listening platform trusted by leading brands and agencies worldwide.
YouScan provides researchers and analysts with real-time insights from millions of online conversations, delivering a comprehensive understanding of consumer opinions, industry trends, the competitive landscape, and emerging market opportunities.
With YouScan, insight professionals gain a deeper understanding of consumers:

What consumers say – YouScan’s powerful text analysis, featuring the GPT-powered Insights Copilot, simplifies understanding consumer opinions about brands, competitors, and events.
What they do – Advanced visual analysis capabilities identify how people interact with brands and products in real life, detecting brand logos, scenes, objects, and activities in social media images.
Who they are – Audience Insights reveal the demographics, interests, and occupations of people discussing brands and topics on social media.

YouScan equips researchers and analysts with the tools to uncover valuable consumer insights, explore untapped market opportunities, and make informed, data-driven decisions that drive measurable results for clients.
Alex Orap:

Alex Orap is the Founder and Chief Growth Officer of YouScan. He is a tech entrepreneur with a successful track record in Software as a Service (SaaS), consumer internet applications, business intelligence, and the telecommunications sector. In 2024, Alex was named among Top 5 Tech Innovators in social intelligence in The Social Intelligence Lab’s Insider 50 nomination.
Anna Yanko

Anna Yanko is the Global Brand Marketing Manager at YouScan, where she drives initiatives to enhance the company’s brand recognition and awareness in both Global and Ukrainian markets.
Register for this session here
