The ICG

AI for Depth, Not Just Speed: A Platform Built by Researchers, for Researchers
2026-05-01 13:00 - 13:30 (Europe/London)
Join us for this Pitch Perfect* with Alok Jain, founder of DoReveal, and also now an ICG member.
About DoReveal

Built by researchers, for researchers, DoReveal is an AI-assisted qualitative research platform designed with a craft-first mindset. It supports researchers in developing accurate, nuanced, and in-depth insights, rather than simply accelerating output. The platform reflects real research workflows, helping teams move from raw data to clear, well-structured, and evidence-based findings.
DoReveal is used by over 100 researchers, including independent practitioners, boutique agencies, and organisations such as Snap, Amazon, and Kantar. As one customer put it:
“It makes us more thorough. It makes us better and more competent.”
What You’ll Learn
This session will provide a practical walkthrough of the DoReveal platform, illustrating how qualitative researchers can move from raw interview data through structured analysis to report-ready outputs.

From interviews to insight
How to go from interview recordings to synthesized findings and report-ready outputs.
AI that supports depth, not shortcuts
Using AI to enhance critical thinking, not bypass it—keeping the researcher in control of interpretation.
Working with research frameworks
Applying structured analysis approaches to achieve rigor, clarity, and depth in qualitative work.
Researcher-first workflows
How DoReveal aligns with how qualitative research is actually conducted, rather than forcing rigid processes.
Transparent, project-based pricing
A practical look at affordability for small teams, with simple and predictable pricing.

Alok Jain

Alok Jain is a research professional with over 30 years’ experience and the Founder and CEO of DoReveal, an AI-powered synthesis platform designed specifically for qualitative researchers.
Prior to founding DoReveal, he led research, strategy, and design initiatives at organisations including the World Bank, BNP Paribas, Carfax, Capital One, and Centene Corporation.
Alok Jain | LinkedIn
Alok Jain, Author at The ICG
DoReveal – Transforming Research with AI-Powered Insights

Register for this session here
* Pitch Perfect is the new name for our Lunch&Learn programme

AI in 2026 – What's The Wider Insight Industry Saying About It?
2026-05-05 16:30 - 17:15 (Europe/London)
This Knowledge Share is presented by ICG member Diana Hilty-Vance and is generously sponsored by Liveminds

In this Knowledge Share, Diana Hilty Vance will feedback on what she heard at the Qual360 Berlin Conference this year, which focused primarily on AI and Qual.

Specifically, she’ll talk about;

Who is doing what with AI in qualitative research?
What is AI Slop and why is it problematic?
What people really think of the tools and services available.

REGISTER HERE
KNOWLEDGE SHARES ARE FOR ICG MEMBERS ONLY

Collecting Qual in a Quant Environment
2026-05-13 13:00 - 13:30 (Europe/London)
Do you struggle to capture deep, qualitative insights within surveys that are primarily limited to quantitative, closed-ended questions?

Join Senior Account Manger Oku Egho and discover how to collect real-time video feedback in your research through QuestionPro’s VideoAI solution.
AI-driven emotion and sentiment analysis provides you with the flexibility to generate comprehensive reports and create snapshot views for instant insights.
Specifically, this session will show you how to gain;
● Authentic insights: capture ‘the why’ through tone, facial expressions, and natural language
● Unified workflow: add qualitative depth without switching tools or platforms
● Compelling Storytelling: share human stories and video clips that resonate with stakeholders more than charts alone
Register here

Getting Representation Right In Qual and Quant
2026-05-14 11:00 - 12:00 (Europe/London)
Join us for this panel discussion about the impact that getting a properly representative sample can mean for the effectiveness of your research, and how to go about persuading clients of the importance of this.
We welcome Daniel Singham (Yonder Data Solutions) and Kate Dale (This Girl Can) to share their experiences, alongside ICG member Annabelle Phillips, who’ll give her experiences from a qualitative perspective.
We will then open up for a discussion about the challenges we face in this and where to go/what you can use to help navigate this.
This will be a discussion rooted in real case studies and shared experiences.
Daniel Singham

Daniel Singham is Commercial Director at Yonder Data Solutions and a member of the MRS Main Board, with more than 20 years’ experience across commercial and operational roles in market research. He also chairs the MRS Representation in Research Committee, where he champions inclusion, representation and better reflection of diverse audiences across the industry.
Kate Dale

After starting life as a journalist, Kate evolved into a campaign and digital specialist. She’s currently leading This Girl Can – Sport England’s award-winning, disruptive campaign to get more women more active. She’s a strategic communicator with extensive experience in producing integrated behaviour change and marketing campaigns. Kate is also a confident and inspiring public speaker, experienced writer and analytical campaign and content strategist. Outside work, she’s a stand-up comedian and co-owner of The Queer Comedy Club and Milli Productions.
Annabelle Phillips
Annabelle is the founder of AP Research, specialising in getting beyond the obvious, finding the insights that make effective solutions that make the difference.
She combines social and market research approaches – using creative research solutions often with the seldom heard.
She was previously ICG committee member responsible for Diversity & Inclusion, sits on the MRS EDI Board and its Social Equity Group.

Register for this session here

Not another Gen Z brief: Exploring the Older Adult Opportunity in Asia
2026-05-19 09:00 - 10:00 (Europe/London)
Developed Asian markets share a defining reality: rapidly ageing societies. Yet most brands persist in chasing youth, overlooking those with longer lives, deeper pockets, and rising cultural influence.
To shed light on this huge opportunity, join fellow ICG members Drago Djourov and Scott Percival to hear key insights from their proprietary research — “The New Contract”.
Their qual-quant study focused on the experiences of 50+ adults in Singapore and Japan through the lens of retirement. They’re also building on the learnings via a series of expert interviews from across Asia on their podcast – Potluck.
This session will unpack the key dimensions that define the older adult experience in Asia — and reveal how brands can authentically engage this audience. With implications for any ageing market – and a challenge to help your clients see what they’ve been missing.

Scott Percival

Scott is the founder of Lore Consulting, based in Singapore. Lore focuses on learning what brands must know about people, cultures and categories to help drive decisions, inspire ideas and be part of the story. We work with selected local partners and associate researchers across Asia to deliver qualitative projects – with specialisms in brand, communications and UX research.

Drago Djourov
Drago left post-Communist Bulgaria to go to university in post-bubble Japan, make a stop in post-reunification HK, and then start an insights agency in post-LKY Singapore. Now, with a network of partners, he conducts research across Asia for London-based MNCs, Chinese startups or New York ad agencies. Most of his work is in travel, tourism and hospitality, but has experience across categories.

Potluck
Born in 2019, Potluck is the podcast that stirs up a unique flavour of people, culture and brands in Asia. As co-hosts, Drago and Scott speak with guests from across the brand, marketing and academic spheres. In 2025, we’ve rebooted the show – using it as extension of our thought leadership collaboration, beginning with The New Contract.

Register for this session here

ICG Members' Buddy Scheme: June '26 - Aug '26 inc
2026-05-20 09:00 - 2026-05-29 17:00 UTC
Join our next ICG member Buddy Scheme!
You’ve seen their name on the e-group, you’ve noticed their face at an ICG event, but how do you really get to know them and become known yourself?
You join this quarter’s Buddy Scheme!
Now in its 4th year, this is a great opportunity for ICG members to meet and exchange ideas/opinions with another member over a 3 month period.
No huge commitment needed, just a willingness to (probably virtually) meet up with your ‘buddy’ at agreed times and agree to share work issues/concerns/questions with each other.
Suggestions for how to have a successful Buddy experience here

To sign up to our next Buddy scheme, register here
(Registrations open until end of 26 May)

How to Run Online Qual Your Way - Not the Platform’s Way
2026-05-20 13:00 - 13:30 (Europe/London)
Join us as we host incling for this Pitch Perfect*

This session shows how to run online qual your way – fast, flexible and free from the constraints of rigid platforms. We’ll break down how to deliver quick‑turn studies, shape communities to fit your needs and run multi‑market work without losing depth or control.
You’ll learn:

What quick, flexible online qual looks like in the real world
How to adapt approaches to different clients, timelines and budgets
When to choose platform‑only, managed support or full‑service delivery
How AI‑supported moderation speeds things up while keeping the human touch
Practical examples of agile online qual that actually works

It’s a straight‑talking, practical session for researchers who want to work smarter, move faster and stay in control
About incling
incling is a qualitative research provider specialising in online communities and multi‑market online qual. Our platform is built for flexibility – from rapid pop‑ups to complex global programmes, and works in 27 languages with built‑in translation, transcription and AI‑supported moderation.
You can work with us in three ways:

Platform‑only when you want full control
Managed support when you want to stay hands‑on but need operational help
Full‑service qual when you want end‑to‑end delivery

Everything we build is designed to help researchers run online qual their way – fast, flexible and without compromise
Glen Tooke – Commercial Director

Glen is Commercial Director at incling, where he helps agencies and insight teams run fast, flexible online qual that fits the way they work. He specialises in shaping go‑to‑market strategy, elevating client engagement and building research programmes that balance speed, depth and operational clarity.
Before joining incling, Glen held senior commercial and insight roles across Consumer Edge, FDM, and more than a decade at Kantar – leading investment, financial services and fashion, insight and business development teams. His background spans business development, strategic consulting and client leadership, giving him a blend of commercial sharpness and research fluency
Across his career, Glen has helped brands, agencies and financial institutions make smarter decisions by combining strong narrative, rigorous insight and practical commercial thinking. At incling, he brings this experience to the world of online qual – helping teams design agile, researcher‑led approaches supported by modern tools, AI‑assisted moderation and multi‑market delivery.

Register for this session here
Glen Tooke | LinkedIn
incling – Online market research | Online Communities
*Pitch Perfect is the new name for Lunch&Learns

Beyond Claude: Building Real Research Capability with Agents
2026-06-02 12:00 - 12:45 (Europe/London)
This Knowledge Share has been generously sponsored by Liveminds.

“Can’t you just paste survey data into ChatGPT?”
Well, you can, but you’ll hit serious problems with security, accuracy, and adhering to MR standards. ICG member Matt Gibbs will demonstrate what a reliable alternative looks like, sharing tips and knowledge, having spent the past few years building agentic systems specifically for market research.
This session covers:

How agentic systems accelerate speed to insight while maintaining MR-grade rigour
Six principles for evaluating any AI solution (expanding on Matt’s recent ICG article)
Top tips on what to demand from your vendors
Practical knowledge-share for independents advising clients on AI adoption

The session closes with a call to action: how our sector can lead responsibly in a world where AI is reshaping research, and what independent consultants can do to guide their clients toward tools that protect, rather than undermine, the industry’s standards.
Matt Gibbs
Matt enjoys music, beer, conversation & crispy nibbles. If you can throw cricket into that mix…more’s the pleasure! Professionally, he’s a founder of Bayes Price, owner of Platinum (Human insights. AI-Powered.), ICG member, Certified MRS, Member of the Australian Research Society, and Chair of the TSAPI Steering Group.
He tries to promote our insights sector, share knowledge, and is keen to facilitate communications between anyone interested in better connecting insights with the wider world. Matt’s most recent presentations include “Standing Up For Insights” at IIEX Washington April ‘26 and “Moving the Ownership from Data Point to Point of View” Quirks London May ‘26.
Matthew Gibbs | LinkedIn.

Register for this session here

ICG Member Virtual Speed Networking (using Zoom)
2026-06-03 13:00 - 14:30 (Europe/London)
We are excited to bring you another ICG Member Speed Networking session, hosted on Zoom.
This is your opportunity to meet others in small groups for short periods of time.
A perfect opportunity to meet potential colleagues, share experiences with other members, and generally feel part of the ICG community.
We’d encourage you all to treat this as a fun way to get to know others, rather than being a direct sales pitch.
Register your place here

Beyond the Slide Deck: Why Dashboards are the Secret Weapon for Independent Consultants
2026-06-17 13:00 - 13:30 (Europe/London)
How to utilise dashboards to deliver more value, win back your time, and future-proof your consultancy (even when clients don’t ask for one).
We welcome DataTile to present this Pitch Perfect.
As an independent consultant, your expertise is your product, yet far too much of your time is likely swallowed by the manual “grunt work” of formatting slides and re-running tables. This webinar is about reclaiming that time. We will explore how moving beyond the static PowerPoint deck allows you to stop being a “supplier” and start being a strategic partner. By offering interactive, branded dashboards, you don’t just eliminate the headache of last-minute client requests for “one more cross-tab”—you deliver a high-end, digital asset that keeps your clients coming back. Join us to see how you can provide “big agency” sophistication and seamless data automation while keeping your business lean, agile, and significantly more profitable.
Session Structure

The PowerPoint Trap: Why static reports limit your earning potential.
The Hidden Demand: Why clients love dashboards once they see their own data in them + examples demonstration
A Live Demo: Transforming a dataset into an interactive environment in minutes.
The Solo Professional Package: An exclusive look at the new DataTile tier designed for ICG members.
Q&A

DataTile
DataTile is a specialised analytics and reporting hub designed to streamline everything that happens from the moment you close your fieldwork. For the independent consultant, it replaces a fragmented workflow of datasets, spreadsheets and slide decks with a single, professional environment. The platform empowers you to host large-scale datasets, perform sophisticated statistical tests—such as TURF or correspondence analysis—and instantly transform those results into interactive, client-ready dashboards.
The platform’s real value lies in automating the “heavy lifting” of data management. By utilising the integrated AI Text-Refiner for rapid open-ended coding and automated charting features, you can eliminate the hours usually wasted on manual data entry and slide formatting. This allows you to pivot from data processing to high-level strategic consultancy, delivering a digital output that rivals the sophisticated reporting of major global agencies.
Speakers
Svetlana Dosumova, Client Success Director

With a background rooted in psychology and over a decade of hands-on experience in market research and product management, Svetlana knows how to make data work for people. Her career includes senior positions at both market research agencies and on the client side.
Now serving as Client Success Director at DataTile, Svetlana is passionate about research operations and automation. Today, she focuses on helping research teams streamline their reporting and build intuitive dashboards, ensuring clients get the most practical value out of the DataTile platform.
Svetlana will be joined by ICG member Sumran Kaul.
Register for this session here – open to all

FRACTURED: Britain's Right Wing Populism. What It Really Is, and Why It's Growing
2026-06-18 11:00 - 12:00 (Europe/London)
This webinar has been generously sponsored by The Insight Zoo, founded by Nicolas Kayser, a German qualitative research agency. It was drawn to sponsor this session as it appears to reflect political movements in Germany as well as the UK. Nicolas is also an ICG member.

Join a fascinating panel of researchers as they draw on years of primary research to challenge some of the most common assumptions made by people working in research, policy, communications and public life. This talk offers a framework for thinking about what an effective response might actually look like as well as clues to why brands must lean back into purpose.
Our Speakers
Pauline McGowan is a director and Head of Strategy at The Nursery. She has worked in brand, communications and innovation research for over 20 years both in the UK and internationally. She runs the money and social team at The Nursery and speaks and writes regularly in both industry and wider conferences and press.
Pauline leads The Nursery’s Generations Research, a broad biennial survey, now covering the UK and US, which aims to shine a light on true differences across generations and what that means for society and business.
She’ll be presenting some fascinating and surprising data on young people’s attitudes and emerging trends from The Nursery Research & Planning ‘This is Us Generations’ research.
Steven Lacey (ICG member) is the founder and Managing Director of The Outsiders, a cultural insight agency he established in 2016, specialising in behavioural change research, hard-to-reach audiences, and understanding cultural undercurrents in the UK and globally. A foresight specialist, commercial anthropologist and strategist, Steven has extensive experience advising governments, opposition parties, global brands and international advertising agencies. He has worked across more than 60 markets and with clients including the Home Office, Mars, Bodyform, and the award-winning ‘This Girl Can’ campaign. An MRS Research Hero (2021) and co-founder of MRS Unlimited, Steven also established the Cultural Insights Forum in 2017 and founded No Man’s Land, a research agency focused on masculinity and men.
Steven is one of the UK’s leading research voices on the far right, populism and disinformation and has co-authored the landmark report ‘Disinformation, UK Democracy and Attitudes Toward Ukraine and Russia in the UK’ — launched in the House of Commons in January 2026.
Steven will be painting an incredibly vivid picture in his inimitable way on the state of the UK nation right now. He will help us to understand the Far Right, and how this is a more disparate group than you might think from research by The Outsiders and Resilience & Reconstruction.
Annabelle Phillips (ICG member) is Founder of AP Research, Co-Chair of the MRS’ Social Equity Group, sits on the MRS EDI Council, and Diversity Lead for the ICG (Insight Consultants Group). She specialises in research at the intersection of the private and public sector, and in particular comms, branding and customer closeness research with organisations that have a social value. She is passionate about giving a voice to often ignored audiences, breaking down barriers and dismantling biases to make sure policies, services, campaigns and strategies are relevant to everybody’s needs.
Annabelle will be taking you through research conducted by AP Research exploring the Populist Right communication’s playbook to help understand the lessons that can be learnt across the political landscape and for all marketing and comms teams. This has been a pro bono project and shout out to Field Notes and True Stories Ltd for allowing her to use their services.
Please note…
The speakers are not aiming to provide a balanced comparison, but rather, are sharing their observations on the current cultural landscape.
The findings they will be presenting are potentially challenging and certainly thought-provoking observations on a section of today’s UK society and do not aim to demonstrate any intended political allegiances.

REGISTER HERE

Citrus Analytics: Turn On Your Analytical Superpowers
2026-07-01 13:00 - 13:30 (Europe/London)
Please join us as we welcome Citrus Analytics to present this 30-min Pitch Perfect.

In this live demo, you’ll see Fusion — the AI-native platform for quantitative survey analysis — work through a real dataset from start to finished report.
What you’ll see:

A full end-to-end analysis run live — import, analysis plan, insights, visualisation, report
Advanced methods (including Relative Weight Analysis) executed in minutes, not hours
How Fusion finds patterns and insights a manual workflow would likely miss
Why Fusion uses real statistics and ML libraries — not a general-purpose LLM
How your data stays secure inside the platform throughout

Why attend:

You do quantitative research and spend too much time on the mechanics of analysis
You want to see AI applied to survey data in a rigorous, methodologically sound way — not a chatbot demo
You’re curious whether a 200–500% productivity gain is real. It is. Come see for yourself.

About Citrus Analytics
Citrus Analytics is the company behind Fusion — an AI-native platform built specifically for quantitative survey analysis. Founded by market research veterans and data scientists, Citrus was created to solve the problems analysts face every day: too little time, too many manual steps, and too many insights left undiscovered.
Fusion is built on real statistical methods, machine learning, and data visualization libraries — not a general-purpose LLM. It works with respondent-level raw data, covers 100+ analytical methods, and keeps your data secure inside the platform throughout. The result: a three-hour job done in 30 minutes, with more insights found and a finished report ready to share.
Citrus Analytics is backed by Opinion — Norway’s largest market research agency, with 35+ years of industry experience — which serves as both anchor client and industrial validator of the platform.
About the Presenter — Ole Petter Nyhaug
Ole Petter Nyhaug is CEO and co-founder of Citrus Analytics, the company behind Fusion. He has 25+ years of experience as an analyst, consultant, and entrepreneur in the market research industry — including a global business development role and two successful tech-driven research company exits. Ole Petter built Fusion together with Opinion to solve the problems he spent decades watching analysts struggle with: too little time, too many manual steps, and too many missed insights.

Ole Petter Nyhaug | LinkedIn
Register your place

ICG Summer Party (London)
2026-07-02 18:00 - 22:00 (Europe/London) | Lockhouse Paddington, 3 Merchant Sq E,, London, W2 1BF, United Kingdom
This event has been generously sponsored by AddMaple, Catalyse Research, and Question Pro

Tickets are now available for the ICG’s annual Summer Party on Thursday 2 July, 6pm, at the Lockhouse, Paddington, London.
Tickets are £42+VAT+ticketing fees, to include great food and drinks.
Buy your tickets here
THANK YOU TO MOMENTZ (IZZY NURDIN) WHO’LL BE CAPTURING THIS EVENT.

ICG Book Group: 'Could' by Tamar Kasriel
2026-07-08 12:00 - 12:45 (Europe/London)
We welcome the author of ‘Could,’ Tamar Kasriel, to lead a discussion about this book.
About ‘Could’
In a world where certainty is rare and change is constant, traditional decision-making frameworks often fall short. Could offers a fresh perspective on navigating complexity and embracing the power of possibility.
This isn’t just another self-help book. It’s a practical toolkit for modern thinkers who refuse to be paralyzed by uncertainty. Through compelling research, real-world examples, and actionable frameworks,Could transforms how you approach problems, make choices, and shape your future.
Whether you’re leading a team, building a business, or simply trying to make sense of an unpredictable world, this handbook will reshape how you think about what’s possible.
Could: The Smart Thinking Handbook For When Nothing is Certain
Register here (ICG members only)

Designing Presentations with Canva AI
2026-07-09 16:00 - 16:45 (Europe/London)
Knowledge Shares are presented by ICG members, for ICG members only.
Last year we did a whistlestop tour of Canva. This Knowledge Share now focusses just on creating presentations in Canva, particularly using Canva AI.
We’ll start with setting up your brand kit, or your client’s brand kit, in Canva, to get consistent, reproduceable output every single time
Then we’ll focus on Canva AI, what it can and cannot do, and how it compares to similar AI-presentation tools like Gamma or Beautiful.ai, and how you write effective prompts to save you time designing your slides.
Our Speaker – Ramona Daniel

I’m a cultural insights and research strategy consultant with over 25 years of experience at leading global agencies including Ipsos, Kantar, and across the WPP network. I now work independently, partnering with organisations that need senior-level expertise on a flexible, freelance basis. Clients value my ability to step into complex projects quickly. My work bridges strategic thinking and hands-on delivery, from designing multi-market research programmes to translating data into compelling cultural narratives. I specialise in helping businesses decode cultural shifts, optimise research processes for greater efficiencies, and upskill teams – particularly at the intersection of traditional research methodologies and AI-driven analytics tools.
https://www.linkedin.com/in/ramonadaniel/
Ramona Daniel, Author at The ICG
https://www.23insights.co.uk/
Register for this session here (ICG members only)

SomeBOTy to Love: New Findings on Social Relationships & AI
2026-07-16 09:00 - 10:00 (Europe/London)
We are delighted to welcome Brooke Schlesinger, YouGov (Australia) to talk through their work which explores AI companionship.
AI chatbots have moved further into everyday life, as tools for productivity and information, and as social and emotional actors embedded within people’s routines. As these technologies become more culturally present, YouGov wanted to better understand how Australians are negotiating this shift.
The first wave of research was conducted in 2025, and the second in early 2026. The 2026 wave explored more deeply the differing social roles AI chatbots are beginning to play: from companionship and emotional support to entertainment, intimacy, and everyday conversation.
This research also examines the self-reported impacts of these interactions beyond the screen itself: how engagement with AI may be influencing loneliness, social connection, behaviour, relationships, and broader perceptions of human interaction in contemporary Australian life.
Whilst the two waves of research focused on Australia, Brooke will also share some global findings on the subject at the end the talk.
We will then conclude with a q&a and discussion.

Brooke Schlesinger
Brooke is an Associate Director at YouGov in Sydney, specialising in qualitative and quantitative research at the intersection of culture, politics, and society. With over a decade of experience, she has led studies on social issues, political sentiment, and cultural trends, helping clients understand what people think, and why.
Her work is driven by a curiosity about how people engage with modern phenomena, and what those responses reveal about our values, our deepest desires, and the futures we may be moving toward. Brooke’s background includes roles at TED Talks and the Ad Council in New York, where she worked at the nexus of research, media and communications, and cultural insight. This experience, combined with academic training in history, gives her a distinctive ability to pair rigorous analysis with compelling storytelling.
Since joining YouGov, Brooke has designed and delivered custom research for government, public sector, and other organisations, as well as leading YouGov self-initiated research. Her work bridges the granular and the global: whether understanding how Australians respond to a specific issue, behaviour, or piece of creative, or identifying the broader mindsets shaping those responses. The result is insight that is both deeply human and strategically useful.
Brooke’s research has attracted national and international media coverage. Her 2025 study on Australians and AI companionship was featured across ABC platforms, reached millions of listeners, was cited in academic research, and led to an invitation to present internationally. Her analysis of Australians’ attitudes toward Artemis II also received significant coverage, including on ABC, and was featured on the Australian Space Agency’s homepage.
A dual citizen of the US and Australia, Brooke brings both local expertise and a global perspective.
Link to the first wave findings here

Register for this webinar here

Emotional Resilience for Researchers - A Reflective Workshop
2026-07-30 17:00 - 18:00 (Europe/London)
Join ICG member and Certified Counsellor Katherine Passerieu in this workshop for 10 ICG members. Hurry – first come first served.
Why is this Workshop Needed?
The emotional landscape of research is often overlooked, yet independent researchers are facing increasing pressure to meet time and budgetary constraints, deal with demanding clients, and compete against a rapidly changing landscape.
What is Emotional Resilience?
Emotional Resilience can be defined as the ability to adapt, recover, and maintain well-being in the face of stress or challenges. Resilience can be built through the understanding of what it entails and the practice of recognised well-being routines.
About the Workshop
This will be a one-hour reflective and practical space for 10 ICG members to explore the shared experiences of business pressures that they’re facing and offer some simple frameworks to help navigate these.
It won’t be therapy, but will be informed by counselling and psychotherapy. It will offer a confidential and respectful space to share and learn.
Register here (hurry, only 10 places)
If you don’t manage to get a space or if this date doesn’t suit, please email us by clicking here – if there’s a demand, Katherine may run the session again.
Katherine Passerieu, Author at The ICG
Katherine Passerieu | LinkedIn

Gen Z and Gen Alpha: Their Values & The Future of Work and Play
2026-09-10 16:00 - 16:45 (Europe/London)
This Knowledge Share has been generously sponsored by The Lens, a high-specification viewing facility in the heart of Farringdon.

We welcome ICG member Pam Goldfarb-Liss to run this Knowledge Share.
Knowledge Shares are run by ICG members for ICG members (only).

Think about this: by the year 2030 — more than 60% of the work force will be Gen Z and Millennials and by the year 2040 — as Millennials age and Gen Xers retire — more than 70% of that same work force will be Gen Z and Alpha. We already see the impact of Gen Z on the workforce as the values of work life balance build even stronger connections to support and greater overall balance. Gen Alpha promises to expand this focus into jobs that don’t even exist yet in workplaces that might connect even more to a new emphasis on work connections and support.
This Knowledge Share is part of an ongoing exploration that ICG member Pam Goldfarb Liss is seeing in her conversations with so many of her Gen Z and Gen Alpha respondents around what they want for their futures and in their future workplaces. Insight she hopes will get you thinking about your own workplace and views on these two younger generations.
Presented in a fun analogy to one of this generation’s favourite nostalgic TV show from the 1990’s “Friends”; Pam will share her findings from several young respondents and present them within the context of existing third party research. This will to show these future generations’ evolution towards work and play that hopes to illuminate and encourage dialogue with your personal ‘Friends’ who are Gen Z and Alphas. Pam is hoping she’ll spark some great dialogue with ICG members attending as well.
About Pam Goldfarb Liss:
With more than 30 years of experience, Pam loves the never-know-what’s-coming-next fun of learning from listening to consumers especially younger consumers. Pam has moderated topics from soda pop, baby bottles, refrigerators and hamburgers to travel, streaming networks, toys and diabetes and urinary tract infections. The glamorous life of a focus group moderator has brought her to see many emerging opportunities for companies and non-profits on many subject matters as it’s all interesting to her. In addition to enjoying moderating with kids and teens, Pam currently teaches and hosts — Mission Kid Possible powered by LitBrains-Igniting Ideas! — an online learning library with on-demand and live kid-sized workshops focused on training professional market researchers around the nuances of working with younger audiences. Pam is an active member and former board member of the Qualitative Research Consultants Association (QRCA), Creative Education Foundation and an industry cheerleader of all things creative and cool in market research especially the ICG.
Pam lives in Minneapolis, Minnesota USA with her husband and Gen Zalpha (17-year old Gen Z/Alpha cusper) daughter. Having just turned 59 in August 2026, Pam has made it her mission to spark dialogue around the workplace of the future and how listening to the younger generations can create an incredible exchange where we all stay young and vital. (See photos of Pam in her never getting old or serious state).

Register for this Knowledge Share here

Data Protection Requirements - Getting Your Ducks In A Row
2026-09-15 11:00 - 12:00 (Europe/London)
This webinar is presented by ICG member Mike Wooderson, Stonewood Associates

Mike will take us through the following elements of data protection, ensuring that you’re up to speed and fully compliant;
Introducing Stonewood Associates
Establishing the Controller
Know the the relevant legislation for the markets you’re working in
The 7 Principles and Rights
Let’s look at the documents in your nest
Kow the what, where, and how
A quick world tour
Summary of your flock
Questions and discussion

Register your place here

This webinar is available for sponsorship at £175+VAT. Contact manager@theicg.co.uk if interested.

ICG Member AI Survey - Wave Three Results (With Discussion About AI Agents)
2026-09-17 11:00 - 12:30 (Europe/London)
Come and join us at this ICG-member only discussion which will cover;

The results of the third wave of the ICG-member survey about AI (including responses to the questions about AI Agents)
How these results compare to previous waves
Further feedback and discussion about use of AI Agents*
Overall next steps for us all as Indies.

*If you have experience of using AI Agents, or have an opinion about them in any way, please get in touch with us now – we’d like to kick off the discussion with your thoughts.
With special thanks to those involved in this survey;
Aakanksha Haran
Aakanksha runs Smart Move Ventures, a UK data and research consultancy specialising in quant and qual methodologies, with a significant part of her business currently run via AI tools. She has run all three waves of the ICG AI monitor survey, the results of which will be shared. Aakanksha will be joined by her colleague, Swaraj Hanmante, who was heavily involved in the preparation of these findings.

Tom Woodnutt
Tom is the founder of Feeling Mutual, a strategic qualitative research consultancy. He has been a co-lead on the ICG AI survey initiative.

Sally Alsop

Sally runs Agfora Ltd – a market research consultancy that has been providing bespoke research services and strategic advice for almost 20 years.They provide qual and quant market research services for organisations operating in B2B and some of the trickier B2C sectors. Sally has been running the ICG webinar programme for many years.

Register for this session here

ICG Book Group: The Rules That Make Us by Oliver Sweet
2026-09-22 12:00 - 12:45 (Europe/London)
Please join us for this Book Group session where we have the privilege of welcoming our author to talk more about the book and join in our discussions about it.

Culture has got a lot to answer for these days. Culture wars, woke culture, and cancel culture (to name a few!) have made the world feel chaotic. And that change is real – culture is no longer linear, progressive and predictable, and instead has become divergent, oppositional, and unpredictable.
While this is easy to see in politics and society, the same issue applies to organisations and brands. By using an accessible model for understanding culture – The Cultural Trinity – we can find ways to both analyse and change culture in simple, accessible ways.
Oliver Sweet is one of the world’s leading business anthropologists, helping brands like Coke, IKEA, Google and Dyson, as well as foundations and governments, decode why people really do what they do. His book, The Rules That Make US, is a rethink of human behaviour, showing that life, business and society are driven less by psychology and more by culture.
Register for this session here
You don’t have to have read the book to attend but we encourage you to do so!
Oliver Sweet | LinkedIn

ICG's Annual General Meeting
2026-10-07 10:00 - 10:30 (Europe/London)
Join us to hear about what we’ve achieved, our plans for the future and our financial situation.
A great opportunity to ask us any questions and make suggestions for the organisation.
Login here (no need to pre-register)
