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DTSTART;TZID=Europe/London:20260602T120000
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SUMMARY:Beyond Claude: Building Real Research Capability with Agents
DESCRIPTION:“Can’t you just paste survey data into ChatGPT?”\nWell\, you can\, but you’ll hit serious problems with security\, accuracy\, and adhering to MR standards. ICG member Matt Gibbs will demonstrate what a reliable alternative looks like\, sharing tips and knowledge\, having spent the past few years building agentic systems specifically for market research. \nThis session covers: \n\nHow agentic systems accelerate speed to insight while maintaining MR-grade rigour\nSix principles for evaluating any AI solution (expanding on Matt’s recent ICG article)\nTop tips on what to demand from your vendors\nPractical knowledge-share for independents advising clients on AI adoption\n\nThe session closes with a call to action: how our sector can lead responsibly in a world where AI is reshaping research\, and what independent consultants can do to guide their clients toward tools that protect\, rather than undermine\, the industry’s standards. \nMatt Gibbs \nMatt enjoys music\, beer\, conversation & crispy nibbles. If you can throw cricket into that mix…more’s the pleasure! Professionally\, he’s a founder of Bayes Price\, owner of Platinum (Human insights. AI-Powered.)\, ICG member\, Certified MRS\, Member of the Australian Research Society\, and Chair of the TSAPI Steering Group. \nHe tries to promote our insights sector\, share knowledge\, and is keen to facilitate communications between anyone interested in better connecting insights with the wider world.  Matt’s most recent presentations include “Standing Up For Insights” at IIEX Washington April ‘26 and “Moving the Ownership from Data Point to Point of View” Quirks London May ‘26. \nMatthew Gibbs | LinkedIn. \n  \nRegister for this session here\n 
URL:https://theicg.co.uk/event/beyond-claude-building-real-research-capability-with-agents/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2021/11/Matt-Gibbs-Profile.jpg
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DTSTART;TZID=Europe/London:20260603T130000
DTEND;TZID=Europe/London:20260603T143000
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SUMMARY:ICG Member Virtual Speed Networking (using Zoom)
DESCRIPTION:We are excited to bring you another ICG Member Speed Networking session\, hosted on Zoom.\nThis is your opportunity to meet others in small groups for short periods of time. \nA perfect opportunity to meet potential colleagues\, share experiences with other members\, and generally feel part of the ICG community. \nWe’d encourage you all to treat this as a fun way to get to know others\, rather than being a direct sales pitch. \nRegister your place here \n  \n 
URL:https://theicg.co.uk/event/speed-networking/
CATEGORIES:ICG Event
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DTSTART;TZID=Europe/London:20260618T110000
DTEND;TZID=Europe/London:20260618T120000
DTSTAMP:20260514T022554
CREATED:20260505T101532Z
LAST-MODIFIED:20260512T092818Z
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SUMMARY:FRACTURED: Britain's Right Wing Populism. What It Really Is\, and Why It's Growing
DESCRIPTION:Join a fascinating panel of researchers as they draw on years of primary research to challenge some of the most common assumptions made by people working in research\, policy\, communications and public life. This talk offers a framework for thinking about what an effective response might actually look like as well as clues to why brands must lean back into purpose. \nOur Speakers\nPauline McGowan is a director and Head of Strategy at The Nursery. She has worked in brand\, communications and innovation research for over 20 years both in the UK and internationally. She runs the money and social team at The Nursery and speaks and writes regularly in both industry and wider conferences and press. \nPauline leads The Nursery’s Generations Research\, a broad biennial survey\, now covering the UK and US\, which aims to shine a light on true differences across generations and what that means for society and business. \nShe’ll be presenting some fascinating and surprising data on young people’s attitudes and emerging trends from The Nursery Research & Planning ‘This is Us Generations’ research. \nSteven Lacey (ICG member) is the founder and Managing Director of The Outsiders\, a cultural insight agency he established in 2016\, specialising in behavioural change research\, hard-to-reach audiences\, and understanding cultural undercurrents in the UK and globally. A foresight specialist\, commercial anthropologist and strategist\, Steven has extensive experience advising governments\, opposition parties\, global brands and international advertising agencies. He has worked across more than 60 markets and with clients including the Home Office\, Mars\, Bodyform\, and the award-winning ‘This Girl Can’ campaign. An MRS Research Hero (2021) and co-founder of MRS Unlimited\, Steven also established the Cultural Insights Forum in 2017 and founded No Man’s Land\, a research agency focused on masculinity and men. \nSteven is one of the UK’s leading research voices on the far right\, populism and disinformation and has co-authored the landmark report ‘Disinformation\, UK Democracy and Attitudes Toward Ukraine and Russia in the UK’ — launched in the House of Commons in January 2026. \nSteven  will be painting an incredibly vivid picture in his inimitable way on the state of the UK nation right now. He will help us to understand the Far Right\, and how this is a more disparate group than you might think from research by The Outsiders and Resilience & Reconstruction. \nAnnabelle Phillips (ICG member) is Founder of AP Research\, Co-Chair of the MRS’ Social Equity Group\, sits on the MRS EDI Council\, and Diversity Lead for the ICG (Insight Consultants Group). She specialises in research at the intersection of the private and public sector\, and in particular comms\, branding and customer closeness research with organisations that have a social value.  She is passionate about giving a voice to often ignored audiences\, breaking down barriers and dismantling biases to make sure policies\, services\, campaigns and strategies are relevant to everybody’s needs.   \nAnnabelle will be taking you through research conducted by AP Research exploring the Populist Right communication’s playbook to help understand the lessons that can be learnt across the political landscape and for all marketing and comms teams. This has been a pro bono project and shout out to Field Notes and True Stories Ltd for allowing her to use their services. \nPlease note…\nThe speakers are not aiming to provide a balanced comparison\, but rather\, are sharing their observations on the current cultural landscape. \nThe findings they will be presenting are potentially challenging and certainly thought-provoking observations on a section of today’s UK society and do not aim to demonstrate any intended political allegiances. \n  \nREGISTER HERE \n 
URL:https://theicg.co.uk/event/fractured-britains-right-wing-populism-what-it-really-is-and-why-its-growing/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2026/05/far-right.jpg
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DTSTART;TZID=Europe/London:20260702T180000
DTEND;TZID=Europe/London:20260702T220000
DTSTAMP:20260514T022554
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LAST-MODIFIED:20260427T163603Z
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SUMMARY:ICG Summer Party (London)
DESCRIPTION:This event has been generously sponsored by AddMaple\, Catalyse Research\, and Question Pro \n \nTickets are now available for the ICG’s annual Summer Party on Thursday 2 July\, 6pm\, at the Lockhouse\, Paddington\, London.\nTickets are £42+VAT+ticketing fees\, to include great food and drinks. \nBuy your tickets here
URL:https://theicg.co.uk/event/icg-summer-party-london/
LOCATION:Lockhouse Paddington\, 3 Merchant Sq E\,\, London\, W2 1BF\, United Kingdom
CATEGORIES:ICG Event
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