The ICG

Knowledge Share: Getting Mini-Consumers with Maximum Opinions: Best Practices in Moderating with Kids & Teens
2024-02-06 16:00 - 16:45 (Europe/London)
This Knowledge Share has been generously sponsored by Qualzy, helping you leverage your purpose-built platform to win clients and conduct projects more efficiently through the power of AI.

Any one who knows a child knows that they are all unique with their own opinions. Not just mini consumers, kids and teens offer a great deal of opportunity for so many to learn about everything from toys and medicine to food and transportation.
Seasoned kid/teen research experts: Nicki Karet of UK’s Sherbert Research and Pam Goldfarb Liss of USA’s LitBrains-Igniting Ideas! will present some tricks of the trade in moderating with kids and teens for either online or IRL (in real life/in person), as well as offer their hard-earned ideals on creating age-appropriate approaches to ensure productive sessions where one can both have fun and uncover important learning objectives.
Pam Goldfarb Liss

Pam is president/Big Brain at LitBrains – Igniting Ideas!, Inc. in the USA. With more than 25 years of experience in moderating with kids, teens and families on everything from inclusion, depression, allergies and diabetes to soda pop and macaroni and cheese; Pam loves their never-know-what’s-coming-next insights that come from this amazingly frank demographic. Pam works with many global giant consumer brands including Philips Avent, Bayer, Burger King, Coca Cola, General Mills, Nickelodeon/Paramount, Samsung and so many others. Pam is an avid presenter and teacher who loves to provide the industry with kid-ified know how. After having written the text book and taught ‘Moderating with Kids and Teens’ at RIVA Market Research Institute in Washington DC for more than a decade, Pam has recently started an online learning center called Mission Kid Possible powered by litbrains.com with live and on-demand courses on tools and techniques for moderating with kids and teens— it can be found at www.litbrains.com. She currently lives with her husband and Gen Z/Alpha cusper teen daughter in Minneapolis, Minnesota — a Midwestern city in the United States that is very cold.
Nicki Karet

Nicki is the founder and managing director of Sherbert Research in the UK. With more than 25 years of experience working with kids, teens and families; Nicki is passionate about working with kids, tweens, teens, mums and dads, mums-to-be, mums and toddlers, grandparents, teachers, special needs coo-ordinators, youth workers, kids experts, the list goes on. Nicki has been a part of many big brand marketing campaigns all around the world. She has a keen knowledge of kids and their unique views with a wonderful talent of getting them to not just answer but connect with the research. Nicki presents on moderating with kids, teens and families at many global events. Nicki currently lives in London, UK with her husband and two Gen Z children.
https://theicg.co.uk/member/pamlitbrains-com/
www.litbrains.com
https://www.sherbertresearch.com/
https://theicg.co.uk/member/nicki-karet/

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Lunch&Learn: Field Notes on AI: questions, intricacies and potential solutions
2024-02-14 13:00 - 13:30
We welcome back Field Notes for this Lunch&Learn.

AI is the new Covid of the market research industry.
It revolutionised the way we work overnight. Everyone’s talking about it. And (almost) everyone is freaking out about it.

What questions do clients ask and what worries them, when you mention AI?
What questions should you ask your tech partners, when evaluating their AI products?
And what questions should you ask yourself, when choosing to use AI?

In this Lunch & Learn session we’ll go through all those questions to better navigate the AI world and its intricacies, and we’ll present how at Field Notes we have decided to approach the challenges and opportunities AI brings.
Register here: Zoom will then send you your login details.

Webinar: Financial Planning: A Conversation
2024-02-15 11:00 - 12:00
We welcome IFA Victor Sacks, VS Associates, to talk about some key areas of financial planning relevant to micro-business owners, and answer your questions about this.

Specific areas to be covered include:

retirement planning
financial investments
employee responsibilities.

This webinar is designed to give you some food for thought, rather than individual advice, and will give you a chance to share thoughts with other attendees.
REGISTER FOR THIS WEBINAR HERE: Zoom will then generate your login.

Webinar: Nowhere Be Like Africa - A Guide To Research
2024-02-28 11:00
This webinar is generously sponsored by Babble viewing facility, West Midlands, winner of the MRS Operations Awards Best Viewing Facility – Experience & Impact

As part of our international research webinar series, we are now proud to introduce three ICG members who’ll give us some cultural insight, do’s and don’ts of doing research, and some great anecdotes, about doing research in Africa.
Our Speakers
Emil Brune, African Grey
30+ years’ experience of growing brands

I’ve been immersed in the world of brands and consumers for 30+ years now. My experience is multifaceted having worked for advertising agencies, brand companies and consultancies. I have extensive global research experience and am equally confident with quant and qual methodologies.
My primary interest has always been to use research as a tool to enable better decision-making, selecting the best methodologies to achieve project objectives. My guiding philosophy is to ‘Get thinking straight before moving to action’. Often, this involves protecting shareholder value by culling poor ideas. Clients compliment me on my ability to get teams to grasp the practical implications from research.
In my previous corporate life at Diageo, I led global thinking on consumer segmentation, portfolio planning, opportunity identification and consumer / shopper trends. I also led their African research teams, which enabled me to build connections and friendships across the continent. I spent the majority of 2015 in Addis Ababa, Ethiopia after Diageo asked me to go back to Africa to help build capability across their marketing, insights and innovation teams.
I founded African Grey in 2016, having long been frustrated by agencies who charged exorbitant prices, delivered poor quality research and had a lack of empathy for African consumers. The aim was that African Grey would help teams get closer to their target consumers in Africa and hence make better decisions.
Emil’s sector experience includes: APPAREL Sporting and Outdoor AUTOMATIVE Cars, Fuel, Tyres BEAUTY Cosmetics, Skincare DRINKS Beer, Bitters, Cocoa, Malt, CSDs, Energy, RTDs, Spirits ENERGY Solar FINANCIAL Banking, Insurance, Pensions, Investments, Neobanking, Cryptocurrency, Buy Now Pay Later FMCG Dairy Products, Lab-grown meat, Oral Care, Pilchards, Plant-based Products, Tobacco ONLINE Social Media, Search PROPERTY Commercial Retail Ikea, John Lewis SOCIAL Clean Cooking TECH Mobile Networks, SIM Cards, SAAS.
Emil holds an MBA degree from the University of Cape Town’s Graduate School of Business and a Sloan Masters degree in Leadership and Strategy from London Business School.
Andrew Onyeagbaku, Mojo Africa

Andrew has 2 decades of experience working in brand consultancy having started his career in Japan and then moved to London where he worked at Flamingo and then Clear before dedicating his focus to the African continent. He is multilingual speaking, French, German, Japanese, Dutch, English and Igbo, which helps when clients from that region look to enter African markets. He runs two companies, Mojo Africa and Kimoyo Insights.
Mojo was founded in 2015 and is a strategic African Cultural Insights Consultancy. Using a plethora of innovative & proprietary investigative means we help clients better understand African markets so they can successfully create better products, services, and marketing strategies attuned to those markets.
We are a diverse group of African aficionados living in and engaging exclusively with the continent and its diaspora 24/7 to offer unparalleled cultural insights and innovation inspiration to help clients take advantage of the opportunities in Africa, one of the fastest growing regions in the world.
We work with multidisciplinary teams, and with people from various African backgrounds to help crack each challenge. Our approach is collaborative with our clients but we are not afraid to challenge and lead where we feel this will lead to stronger and more enduring project outcomes.
We conduct market research qualitatively and quantitatively. We conduct cultural and semiotic analysis of African markets to give clients a culturally informed competitive edge when engaging with local consumers. We guide clients through innovation processes to help them create new products, brands and services.
Some of the industries we have worked in include: automotive, education, non-profit organisations, agritech, bigtech, fintech, edtech, healthtech (social) media, gaming, FMCG, Alcohol, oil & gas, alternative energy, etc
We’ve worked on projects looking at the semiotics of the dairy category in Nigeria, helping clients understand the meaning and relevance of magic in order to inform advertisement. We’ve created video consumer personas for consumers in East, West, NOrth and South Africa for a leading alcohol brand and we’ve helped the Migration Policy institute understand challenges for African economic migrants following the correct proceeds to being able to effectively make remittance to and from Africa.
Kimoyo, was founded in 2020 and also focussed on the African continent. Kimoyo leverages its huge consumer database and AI analytics platform to deliver rapid ‘autopilot’ insights to clients across the globe helping R&D, Innovation and strategy teams make informed decisions about pricing, purchasing and new innovations.
Sharon Matike, Afrique Monitor

An astute Africa business consultant and market researcher with a keen commitment to helping clients navigate complex business environments by providing strategic insights, inputs, and recommendations.
Sharon works to provide on the ground information, comprehensive data,reports, insights and analysis, contact and client tracing for organisations interested in doing business in Africa.
Her company Afrique Monitor based in Cameroon with footprints in over 35 unique African markets provides services such as market entry research, data collection, quality and quantitatively product research, corporate investigations and africa business consulting.
Sharon works with a number of multinational businesses on their Africa strategy and is an associate of Anteris management consultancy based in the UK.

REGISTER FOR THIS WEBINAR HERE
LOGIN FOR THE WEBINAR IS HERE

The ICG's Annual Quiz Night
2024-02-29 18:00 - 21:00 | Sir Christopher Hatton, 4 Leather Lane,, London, , EC1N 7RA
Back by popular demand is our annual face-to-face legendary Quiz Night

Quiz masters Deanne and Marc Gold of iPoint Research (also ICG members), will be hosting a brilliant, amusing, neither-too-difficult, nor too-easy quiz, designed to get you working as a team and testing those grey cells.
In true ICG style, we want to encourage everyone to get to know each other. So we’ll allocate you a team on arrival. So….no excuse not to book your ticket, even if you don’t know a soul going.

BOOK YOUR TICKET(S) TODAY.
Cost is £20 + VAT + Eventbrite fee. This covers a good buffet and plenty of drinks.
We couldn’t put on such a brilliant event without the support of our wonderful sponsors:
Main co-sponsors: Qualzy and iPoint Research

Knowledge Share: How to get the most out of the ICG Buddy Scheme with Buzz (Alan Bowman) and Woody (Andrew Smith)
2024-03-05 16:00 - 16:45 | Zoom meeting room number 963 5597 6193
The ICG’s Buddy Scheme began during the Pandemic (2020) and has attracted 135 ICG members to date, several of whom return for a new buddy again and again.
Alan Bowman (The Buzzz) and Andrew Smith (Insight Advantage) are full-on Buddy Schemers. They’ve both signed up to all opportunities (a grand total of 11 different buddies each) and have learned a lot along the way about what makes a successful buddy-ing relationship.
Come and join them at this Knowledge Share to hear more. Even if you haven’t (yet!) joined the scheme, you’re bound to learn something about networking and human connections anyway….
(With special thanks to ICG member (and Co-Chair) Kath Rhodes for initiating the Buddy Scheme).
Alan Bowman

Founder of The Buzzz which turns 21 in March 2024! Shamelessly a #SecondAdolescent and research leader for the Gen X and Boomer generations.
Andrew Smith

Founder and Lead Research @ Insight Advantage. Working across both B2C/B2B, the business delivers quantitative & qualitative research, whilst ensuring that clients are also maximising insights from existing data sources.
No need to pre-register for this. Login is here
Zoom meeting ID is 963 5597 6193

From Barriers to Buy-In: A Guide to Overcoming Client Resistance to Online Community Research
2024-03-06 13:00 - 13:30
Ever receive pushback from a client after suggesting an online community approach? If so, you’re not alone! Even after decades of online qual research and with communities being an established methodology today, we can still see client hesitancy in making the jump to a digital solution.
Join us at this Lunch & Learn where we’ll discuss 4 common client concerns around online communities, and how to turn those barriers into buys-ins!
We’ll share a few pro tips around:

How to educate (and inspire) clients around online community use cases
How to address potential concerns around the richness and reliability of the data
How smart technology can in fact enhance multi-market research and help uncover cultural nuance
How online makes it easier than ever for client to immerse themselves in the research, live, as it happens

At the end of the sessions, you’ll be equipped to help your clients understand the possibilities of online research and get excited about going online!
About incling

incling was founded in 2013 and since then we’ve run over 500,000 online qualitative conversations in over 30 languages with participants all over the world. Our proprietary online community platform has a range of tools which have been designed to help research and marketing teams gather in-depth and in the moment qualitative feedback (on any device). Our clients can lean on us for a wide range of methodologies – from exploratory, digital diaries to exploring customer journeys and UX experiences.
Presenter: Anna Coombe

Anna started her journey in market research right here at incling, initially as a community manager before transitioning to the commercial side of the company. Throughout her career, she has collaborated with a wide range of clients, brands, and agencies, managing projects ranging from quick short-term studies to long-term communities. Her extensive online qualitative experience spans FMCG, financial, retail and travel and hospitality sectors, providing her with a broad and adaptable skill set.
Register for this free session here. Once registered, Zoom will automatically send you your login
Anna Coombe: <anna.coombe@incling.com>

Applications of Behavioural Science to Quantitative Market Research
2024-03-07 11:00 - 12:00
This webinar has been sponsored by Cxoice Insight Systems from dobney.com – the all-in-one survey and insight platform

Over the past decade or more, many market research agencies and their clients have been influenced by findings from behavioural science. In particular, some agencies have incorporated insights and approaches from behavioural science into their qualitative research offer.
However, while some have also had similar success in quantitative research, there remains significant untapped potential here. A huge opportunity exists for clients to improve their ability to understand, predict, and influence key stakeholder behaviour – through application of behavioural science insights and approaches to quantitative research.
This webinar will provide you with both the theory and tools to rectify this. We’ll first examine behaviour change models in detail. Next, we’ll look at behavioural economic approaches. Finally, we’ll cover personality trait insights.
This webinar will provide both the rationale for why, but crucially also the “how to”. Importantly, everything described will complement existing quantitative research techniques and data collection methods. Therefore, no significant initial investment is required to put any of these approaches into practice.
The webinar will also summarise the highlights from a detailed, upcoming 35-page guide: Applications of Behavioural Science to Quantitative Market Research. A free copy can be pre-ordered here: https://www.activate-research.com/quantitative-research-guide
This webinar follows on from a similar session that Chris ran for us in early 2022, giving us an overview of how the landscape has changed over this period.
Chris Harvey

Chris Harvey is the Founder of Activate Research, which inspires change and drives growth through enabling a deeper understanding of how people think and why they behave as they do. Drawing on an MSc Behavioural Science and 15 years research industry experience, Activate Research adds complementary insights and approaches from behavioural science – and psychology more broadly – to agencies’ research offer. This enables end clients to better understand, predict, and influence target audience behaviour.

REGISTER FOR THIS WEBINAR HERE (you’ll then be sent your login)

Conducting Research in Europe: A Panel Debate
2024-03-14 11:00 - 12:00
This webinar has been sponsored by Rigour Research

Our Panellists
Alexander Ekimov, Kea Solutions Ltd.

It is now exactly 20 years since I started working in market research with a brief spell in marketing in between. I have worked on a wide variety of projects both in terms of scope and size. Electoral, social, consumer and B2B research in a single country, East Europe and the entire continent. While for the most part I have worked as part of a small team of freelance researchers, I have also participated at the central coordination level for big multinational projects.
Silvia Iranzo Ferrandis, In Market Research

Silvia Iranzo Ferrandis is ‘Director & Consultant’ at ‘In Market Research’ in Spain. A senior expert qualitative research consultant who has been working in multi-country international studies for 19 years now. Always searching for innovative techniques and methodologies she enthusiastically embraced online research over a decade ago and is considered a pioneer and early adopter of online focus groups, blogs and online communities in Spain. Silvia has managed projects for many international research agencies and consumer, B2B and pharmaceutical global brands.
Camille Gerbaud, CG Research

Camille Gerbaud through CG Research helps UK businesses bridge the cultural gap when conducting qualitative research in the French market.
Born in France and living in the UK, Camille has over 14 years of experience as a qualitative researcher & consultant in market research agencies in Paris and London as well as in a freelance capacity.
Camille holds a Masters degree in Social Psychology and is passionate about how social representations and culture shape consumers perceptions and behaviours.

REGISTER FOR THIS WEBINAR HERE (Zoom will then send you login link)

Conducting Research in Europe: A Panel Debate
2024-03-14 11:00 - 12:00
This webinar has been sponsored by Rigour Research

Our Panellists
Alexander Ekimov, Kea Solutions Ltd.

It is now exactly 20 years since I started working in market research with a brief spell in marketing in between. I have worked on a wide variety of projects both in terms of scope and size. Electoral, social, consumer and B2B research in a single country, East Europe and the entire continent. While for the most part I have worked as part of a small team of freelance researchers, I have also participated at the central coordination level for big multinational projects.
Silvia Iranzo Ferrandis, In Market Research

Silvia Iranzo Ferrandis is ‘Director & Consultant’ at ‘In Market Research’ in Spain. A senior expert qualitative research consultant who has been working in multi-country international studies for 19 years now. Always searching for innovative techniques and methodologies she enthusiastically embraced online research over a decade ago and is considered a pioneer and early adopter of online focus groups, blogs and online communities in Spain. Silvia has managed projects for many international research agencies and consumer, B2B and pharmaceutical global brands.
Camille Gerbaud, CG Research

Camille Gerbaud through CG Research helps UK businesses bridge the cultural gap when conducting qualitative research in the French market.
Born in France and living in the UK, Camille has over 14 years of experience as a qualitative researcher & consultant in market research agencies in Paris and London as well as in a freelance capacity.
Camille holds a Masters degree in Social Psychology and is passionate about how social representations and culture shape consumers perceptions and behaviours.
Henrique Savelsberg, Savelsberg Research

Henrique is Dutch native and has 20+ year’s experience in developing and managing international market research projects. Having a strong track record as Research Manager for multi-country studies (especially across Europe and SE Asia) where he works with local senior researchers but also as much as a researcher himself where he is often asked for NL/BE. Henrique moderates (nearly exclusively online) in Dutch and English mainly. Strong on the ground research experience across Europe and SE Asia region. Henrique enjoys deep diving with consumers but picking up technical B-to-B research as much where he often teams up with topic experts whether it may be aquaculture, tires, packaging, adhesives to name a few areas.

REGISTER FOR THIS WEBINAR HERE (Zoom will then send you login link)

Quality at Speed: The PureSpectrum Advantage for Independent Researchers
2024-03-20 13:00 - 13:30
Please join this 30-min Lunch&Learn session with PureSpectrum.

In recent years online quant data collection has seen an explosion in poor data quality which has been described by several industry leaders as an existential crisis as clients increasingly lose confidence in the accuracy of the data they see.
PureSpectrum outlines how by leveraging industry leading technology, researchers can be assured of much higher data quality, significantly reduced field work times and competitive prices.
Stephen Hughes

Stephen Hughes is the Managing Director EMEA for PureSpectrum setting up the European business six years ago. A 20 year veteran of the insights industry, Stephen has previously worked for the BMRA, CfMC and Cint where he was Managing Director for UK & Benelux and latterly the Global Lead for supply partnerships.
PureSpectrum
PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized for industry-leading data quality. PureSpectrum developed the respondent-level scoring system, PureScore™, and believes their continued success stems from their talent density and dedication to simplicity and quality. In the few years since its inception, PureSpectrum has twice been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500, twice placed in the Top 50 of the GRIT Most Innovative List, and twice ranked on the Inc. 5000 list.

Home

https://www.linkedin.com/company/purespectrum/
https://www.linkedin.com/in/stephen-hughes-851b364/

Register for this session here (Zoom will then send you login)

Three things you can do today to start sourcing new project briefs from beyond your network
2024-04-04 16:00 - 16:45
This Knowledge Share has been generously sponsored by Qualzy

Growing your own business is tough, especially if you are also the person that delivers everything you sell. Designing and delivering projects and being responsible for winning work from new clients can be a challenge.
In this Knowledge Share webinar, Paul Griffiths shares three easily used techniques and approaches that will help you more effectively start conversations and source new project opportunities from people outside of your existing network. And in a way that doesn’t take up lots of time and resource.
These business development activities are all things that Paul does for his own growth consultancy (he’s a one-man band himself) and are also techniques and approaches that he uses to help his clients (small and micro research and insight agencies) to grow.
Paul Griffiths

I help owners of Market Research and Insight Agencies to grow revenues by implementing proven growth strategies.
For more than 20 years I’ve helped grow research and insight agencies. In that time, I’ve sold research projects, managed clients and spoken to many Heads of Insight. I understand the challenge of growing a research business while also being a practitioner within it.
I know what great client growth strategies look like and how to implement them in a way that is both effective and efficient. I’ve seen what works, what doesn’t, and how to engage with your clients and market to win work. I can help you grow your research business more effectively and more quickly.
https://www.linkedin.com/in/paulneilgriffiths/

Home

Join this session here

Research in Asia – Everything you wanted to know but were afraid to ask
2024-04-11 10:00 - 23:00
This webinar has been generously sponsored by TTC WeTranslate

Please come and join ICG member Felicia Schwartz and her colleague, Sophie Cox, who’ll be discussing what it’s really like to conduct research in Asia.
Specifically, they’ll cover:

The Practical (holidays, timings, translations …)
The Cultural ( cultural input into every stage of the project )
The Relational (rapport with respondents, research professionals etc

You should join this webinar if;

you’re likely to conduct projects in China or SE Asia
you want to understand more about international or multi-market research projects
you’re interested in culture and cross-cultural work.

Felicia Schwartz, China Insight

Felicia has lived and worked in China for 14 years and spends her time between London and Beijing . She is the founder of China Insight, a qualitative research agency specialised in cultural behaviour. China Insight works across sectors with especially rich experience in Beauty, lifestyle, FMCG, Kids, and automotive
https://www.linkedin.com/in/felicia-schwartz-70331b/
www.chinainsight.co.uk
Sophie Cox, Firestar

Sophie has lived and worked in SE Asia for 25 years and is currently based in Malaysia. She is MD of Firestar, a boutique qualitative agency, which works throughout SE Asia
Sophie has been helping international agencies with research in the region for the past 20 years, has published an article on the subject in QRCA Views (https://www.qrcaviews.org/2021/11/10/qualitative-research-in-southeast-asia-what-you-need-to-know/) and conducted webinars with researchers and fieldwork partners in UK and Europe offering practical tips on how to manage projects in SE Asia
https://www.linkedin.com/in/sophie-cox-7b2435a
https://firestarresearch.com/index.html

REGISTER YOUR PLACE HERE (note earlier-than-usual start time)

Members' Online Speed Networking
2024-04-15 13:00 - 14:30
Many of you attended our previous Online Speed Networking events over the last few years.
We now bring you another one – with improved slick-ness and finesse!
A great opportunity to spend 15 mins at a time with other ICG members, informally chatting about what you do and who you are.
We would encourage you to treat this lightly – no hard sells please – but instead, be open to meeting other independents.
It goes without saying but a reminder nevertheless – be mindful of the time in each session and give everyone an equal opportunity to speak.
You never know who you’ll end up working with – or even forming a friendship – on the back of it.
We’ve purposefully set this for lunchtime, so grab a sandwich and log in.
Register for this event here
HURRY, ONLY 25 PLACES

Charts From Heaven! A Must-See For Anyone Doing Quantitative Research
2024-04-17 15:00 - 15:30
Please join us at this Lunch&Learn from E-Tabs, where you’ll hear more about their innovative SlideCraft product.

PowerPoint charting on your Quant projects can be a very time-consuming chore that takes up time you’d rather be spending on analysis and building your business.

In this session you’ll learn how SlideCraft can help you:

Produce PowerPoint charts for any study in seconds without the need to install any software!
Generate fully editable charts using your own bespoke themes and branded slides
See how SlideCraft accepts any standard cross-tabs (eg. Excel)

SlideCraft: ‘The Pick & Mix Slide Generator’
A Cloud-based tool that lets you upload your data and generate a collection of pre-formatted slides in seconds.
Simply upload your banner tables to our Cloud platform and then choose your own PowerPoint theme and preferred slide types. Next select the desired questions and variables for your charts and SlideCraft will generate your fully populated, editable PowerPoint deck in seconds. You can choose to automatically include details such as Question text and base sizes, intelligent sorting, stat testing, low base suppression and more. What could be more heavenly ?
Read more here
What existing clients are saying
Engage has been searching for a way to make charting faster and less complex. SlideCraft is a fast, intuitive way to run charts – look at subgroups and add ‘the basics’ like base sizes, question numbers and significance testing very easily. We are now working with them to embed SlideCraft into our everyday workflow.
Lyndsay Peck, Director, Engage Research
Our Presenter: Benjamin Rietti

Benjamin Rietti is the CEO of E-Tabs. His innovative approach has seen the company provide reporting services and solutions to the MR industry for over 25 years. With over two decades of industry knowledge, Benjamin is a talented entrepreneur who recognises the integral role technology plays in market research. A doting family man, he enjoys spending time with his children and grandchildren, and has a passion for skiing.
Further reading
Feldman Case Study – https://www.e-tabs.com/newsevents/case-study-how-feldman-research-utilised-enterprise-cloud/
Element Market Research Quirk’s Presentation Recording – https://www.e-tabs.com/newsevents/etabs-and-element-market-research-speaker-session-quirks-new-york/

Register here (note later-than-usual start time)

Webinar: Semiotics - How This Case Study Brought A Depth Of Understanding For The Client
2024-04-25 11:00 - 12:00
Please join ICG member William Landell Mills, Amaranth Insight, as he uses a recent semiotic case study of his (‘Kids’ Films and Hygiene’) to discuss;

Semiotics and its relationship with Qual
Kids’ films
Hygiene
Moving through space
A wider point about brand as narrative

William Landell Mills, Founder, Amaranth Insight

William started Amaranth in 2017 as a practice that combines semiotics with international qualitative research, mainly focused on brand strategy and design development. Prior to that William worked at both multinational research agencies and boutiques and was responsible for evolving a number of new methodologies. William has presented papers on Semiotic at the Global Esomar Conference, the MRS and Semiofest in Mexico. He has been published in Admap, Marketing Week and most recently in WARC. He won an Atticus for his work on Metaphors in Marketing.
https://theicg.co.uk/member/williamamaranthinsight-com/
https://www.linkedin.com/in/william-landell-mills-94532323/
Register here (Zoom will then send you your login)

Understanding How Using Advanced Analytics in Research Can Help Your Clients
2024-05-02 11:00 - 12:30
Have you ever wanted to know more about some of the key analytical tools used in market research?
New ICG-er and advanced analytics expert, Paul Carney, Clearcut Insights, is running an interactive 90-minute introductory training session for the ICG on “Advanced Analytics in Research” on the 2nd May.
This session will be completely free of formulas and is suitable for both qualies and quanties. The focus is on understanding “what they are and how to use and talk about them”, rather than how to do them, so non-experts are welcome.
It will introduce 8 key tools & techniques, such as Segmentation, Conjoint and Key Driver Analysis, with the aim of giving you more confidence in spotting opportunities for solving client issues, key questions to ask your clients in initial conversations, and best-practice tips along the way.
There will also be an opportunity to ask Paul questions and exchange experiences.
Paul has over 25 years experience in running these techniques, firstly while leading Research International’s Marketing Science Centre, then as Head of Analytics at Bonamy Finch, and now with his independent analytics consultancy, ClearCut Insights.
https://www.linkedin.com/in/carneypaul/
https://www.clearcut-insights.com/

Register for this free training session here

ICG Member Book Group: 'The Status Game' by Will Storr
2024-05-07 12:00 - 12:45
the ICG’s Book Group is designed to give members a flavour of a range of books that other members value and encourage others to read and discuss them.
Each session will be led by an ICG member who’ll talk briefly about the content of the book they’ve chosen, why they chose it, and how they interpret and feel about it.
We’ll then open the session up to others to contribute their own thoughts. You don’t have to have read the book being discussed to attend the session, but we encourage as many of you as possible to do so.

This session will be led by Kath Rhodes, Qual Street, and will be about ‘The Status Game: On Social Position And How We Use It’ by Will Storr.
The book explores the different ways people get/ give status to each other. For anyone interested in group dynamics and cultural shifts, this is a worth a read.

No need to pre-register for these sessions. Login is https://zoom.us/j/94544936426

Knowledge Share: running groups online to maximum effect – the do’s, don’ts, benefits, drawbacks
2024-05-07 16:00 - 16:45
This Knowledge Share is sponsored by Perspective Research Services

By this point post pandemic we’ve got a real understanding of how to make the most of online platforms for group discussions. Let’s share our knowledge!
The session will be led by Kath Rhodes – she’ll kickstart the conversation focusing on set up for success, recording, group dynamics, making the most of the tools available.
All involved in online groups – recruiters, moderators and observers – are more than welcome to share your top tips and pick up some new ideas along the way too.
LOGIN FOR THIS SESSION IS https://zoom.us/j/96355976193
NO NEED TO PRE-REGISTER FOR THIS

What will 2034 look like?
2024-05-16 11:00 - 12:00
This webinar will be presented by ICG member Preriit Souda, Director: Data Science & Strategic Insights, PSA Consultants, and was originally presented at the EPHMRA Conference 2024.

This presentation will start with a question for the audience: What do you think 2034 will look like? Then after this we will move on to address what the future might look like 10 years from now.
Preriit will talk about how society might evolve, how work might evolve, and how consumer behaviors might change. Then, the paper will focus on the possible future of market research/insight – what might happen and where the industry might evolve. What might be the possible strengths and possible weaknesses?
Finally, there will be a discussion on the skills that will be needed and what we can do today to be ready for tomorrow and to succeed in what the coming 10 years might bring.
Preriit Souda
For the last 15 years, Preriit has helped organizations answer different strategic questions by unraveling explicit and implicit human expression through the mining of social and digital data alongside other data sources like Consumer surveys, IoT (Internet of Things) data, CRM data, Mobile behavioral data, Weather data, Locational data, etc. Works with structured and unstructured data analytics, data mining-machine learning, natural language & image processing, etc. Have consulted clients from a range of sectors including CPG/FMCG, Finance, Travel, Telecom, Public Sector, across different geographies like UK, US, China, India, Continental Europe, Asia Pacific, Oceania, Middle East, North Africa.

Register for this webinar here

Getting Started: A Simple Guide to Conducting AI Interviews
2024-05-29 13:00 - 13:30
Join this 30-min Lunch&Learn with Greg Burke from Tellet
What will be covered:

The basic principles of setting up an AI-moderated interview
How Tellet’s, including Kantar, Mars and clients use the platform
When it is, and more importantly isn’t, appropriate to use AI to conduct interviews
Some of the lessons they have learned along the way

A bit about Tellet:

is a platform that uses AI to conduct and analyse consumer research interviews. Based in Amsterdam, the company has quickly become a trusted supplier to the likes of Kantar, Vodafone and Mars. Greg’s co-founders include CEO Merik te Grotenhuis who has worked in the world of research for 25 years, former BBC technologist Pim Verbij and design thinking specialist Luc Maas.
Greg Burke:

Greg Burke is the Co-founder and CCO of Tellet. Now based in Amsterdam, previously Greg worked as a journalist on UK radio reporting from places including Afghanistan, Iraq and Ethiopia before working as a producer for TV chef and campaigner Jamie Oliver where he worked closely with the insight teams to bring to life Jamie’s content, campaigns and products.
https://tellet.ai/
LinkedIn: https://nl.linkedin.com/company/trytellet

Register your place here

Webinar: Mushrooms have a branding issue
2024-05-30 11:00 - 12:00
This webinar has been generously sponsored by Indeemo

Mushrooms are having a moment. But as the functional shroom category booms (think mushroom coffees, teas, powders, supplements, chocolates, blends and super blends), what does it mean to a myco-curious audience who still associate mushrooms with grilled cheese or magic (the illegal kind)?
In this session, ICG member Jess Jorgensen (Cultural Strategist and Mycophile), with Kim Townend (Social listening-fuelled Cultural and Social Strategist) unpack the order and chaos of functional mushrooms, and how brands can avoid shroom boom… to bust.
Why attend?

Substantial global interest and investment in this fast-growing category (projected $136bn market value by 2032)
Big brand interest in capitalising on mushrooms (e.g. in health & wellness, food, pet food, beverages, apparel, retail, cannabis, beauty)
Niche category exploding into mainstream; learnings can be applied across similar categories
Mushrooms are fun!

More about Jess here
More about Kim here
Register for this webinar here

Knowledge Share – Writing A Business Book – Are You Asking For Trouble?
2024-06-04 16:00 - 16:45
This Knowledge Share is sponsored by Perspective Research Services.

Come and hear ICG member Jon Cohen, Kindling Strategy, talk about writing a book.
Based on Jon’s personal experience of writing and self-publishing a business book, the talk will include an overview of the challenges and benefits of writing a business book as well as advice on writing, producing and self-publishing a book.
They’ll be plenty of chance to ask questions.
Jon is a qual researcher and long-standing member of the ICG.
Jon published ‘Asking For Trouble: Understanding what people think when you can’t trust what they say’ in 2021. It was short-listed for business book of the year 2022.
NO NEED TO PRE REGISTER – JOIN US HERE https://zoom.us/j/96355976193

Five Big AI Trends for Researchers and Insight Professionals
2024-06-06 11:00 - 12:00
This webinar has been generously sponsored by Qualzy

Join Mike Stevens, Founder of Insight Platforms and What Next Strategy & Planning, as well as an ICG member, where he’ll talk about developments in AI that will have s big impact on researchers going forward:

synthetic data
AI agents
multimodal assistants
empathetic language models
asynchronous video

Mike Stevens
Mike is the founder of Insight Platforms, the leading online directory, learning and events site for modern research and insights.
He is also a leading consultant, advisor and writer at the intersection of technology, research and analytics.
He has over 25 years’ experience in insight, software and consulting firms including Vision Critical, where he led the EMEA region; and Kantar, where he managed regional business units and global accounts.
His consultancy, What Next Strategy & Planning, helps client teams, agencies and tech firms to develop skills, adopt technology and implement process change.

https://www.linkedin.com/in/mjbstevens/
Register for this webinar here

Your Shortcut from Raw Data Inputs to Dynamic Reports
2024-06-12 13:00 - 13:30
Please join this 30-min Lunch&Learn from DataTile (who are also ICG members).

DataTile is a cutting-edge survey analysis software conceived by a mathematician and data scientist. It is dedicated to streamlining the entire data processing work flow from raw data to meaningful insights. It serves the diverse roles of data processing, seamlessly integrating them in a comprehensive software suite that handles tasks ranging from data loading to crosstab and/or dashboard visualisation. It is designed for simplicity and efficiency and empowers users to transition effortlessly from raw data, including formats like SPSS or XLS
files to finding and sharing insights within hours.
Featuring a user friendly interface, the software is accessible for individuals without extensive training or technical expertise resulting in a smooth and intuitive experience.
DataTile is a new generation developed in the last decade. It has solved various research challenges:-

Secure login infra-structure for sharing data, crosstabs and dashboards
No black box, all data is calculated on the fly and NPS/KPI calculations can be viewed (given
rights)
Extensive functionality for tracking surveys including future proofing of reporting
Time saving
Beautiful reporting with extra illustrative charts over and above powerpoint.

Our Speakers:
Alex Maddox, Partner, Customer Success

One of the UK’s top research analysis professionals with a wealth of experience. She has spent
decades helping clients get extra value out of their survey data. Before DataTile Alex worked with syndicated surveys like TGI and media surveys such as PAMCO, RAJAR, Touchpoints helping clients find new and creative ways of understanding their audiences and deliver their insight and stories. She now helps clients bring this expertise to analysing ad hoc proprietary data and tracking surveys.
Alex Chilingaryan, Founder, Director

A mathematician, technical visionary, and social research entrepreneur, Alex relishes building world-class systems to change the way we work for the better.
With 20 years of hands-on experience in software development for scientific applications, data analysis, and integration, Alex also brings DataTile many years of experience in market research innovation and automation, as well as solutions that can revolutionise your business.
This event should be of particular interest and importance to any researchers working on quantitative tracking studies, brand health surveys, media audience trends, etc., and anyone working with crosstabs, cluster analyses and generating data visualisation.
Examples of other related Lunch&Learns
● ETabs: Charts from Heaven: A Must-See For Anyone Doing Quantitative Research
● QuestionPro: Lunch&Learn with QuestionPro (and 56 Degree Insight)
● Bolt Insights: Lunch&Learn with Bolt Insight
Register for this session here

How bad are focus groups? Carbon Literacy for Researchers
2024-06-20 11:00 - 12:00
The webinar acts as a bitesize introduction to the full one-day training, Carbon Literacy for the Insights Sector, accredited by the Carbon Literacy Project and starts to answer these questions:

What is carbon literacy?
What does a tonne of carbon look like and what does it mean?
How bad are focus groups? (Clue: Not necessarily that bad)
What about the insights sector – how is it doing?
What steps should we take to reduce our own and our sector emissions?
What types of steps have others taken?
How can we maximise our own and our organisations’ impact?
How can I become certified Carbon Literate?

Why people should attend
Knowing what actions to take that will really reduce our emissions, as individuals, communities and organisations is complex and challenging and can often leave us either paralysed, or potentially making less helpful decisions.
Our role as insight professionals arguably gives us even greater responsibility, as we advise client organisations in our project work.
By becoming Carbon Literate – learning where we have the most impact and what we can do to reduce it – we can start to get our own houses in order and be in a strong position to advise clients, with a clearer understanding of the relative impact of our activities, to make the greatest impact in reaching Net Zero.
Jenny Kedros, Independent researcher (and ICG member) and climate educator, Kedros Consulting Ltd.
LinkedIn www.linkedin.com/in/jenny-kedros
https://theicg.co.uk/member/jennykedros-consulting-co-uk/

Jenny is an independent research consultant and climate educator with specialisms in education and sustainability. As Shift Insight’s Research and Insights Director till 2023, Jenny led on education research as well as developing sustainability as a core specialism. She works with agencies and clients on education and sustainability research projects, and continues to create new, and learn existing, climate education courses and workshops.
Jenny completed The Oxford Climate Emergency Programme with the University of Oxford (Saïd Business School and The Smith Institute of Enterprise and Environment) in 2021 and was certified Carbon Literate after attending the Carbon Literacy for Interested Organisations course in 2022. Her organisational pledge was to create a sector specific Carbon Literacy course, which was developed with her team at Shift with support from the Insights Climate Collective. The full training was accredited by the Carbon Literacy Project in May 2023 and has been delivered in-house in agencies and via the MRS.
The current average carbon footprint of a UK citizen is 12.7 tonnes CO2e. At the time of writing in June 2024 the Carbon Literacy Project estimated the amount of carbon saved by delegates’ pledged actions across the whole project to be at least 348,000 tonnes of CO2e.
Register for this webinar here

Ensure your research is trustworthy and your processes efficient, an introduction to Ayda
2024-06-26 13:00 - 13:30
This 30-min Lunch&Learn session with Ayda will help you better understand Ayda’s suite of products with a deeper dive into Ayda Trust and Ayda Pay.

This is a must-attend for anyone who wants to make their research operations smoother and easier.
Ayda
Founded by ex-ICG member Shifra Cook in 2021, Ayda provides a suite of tools for a modern approach to Research Operations (ResOps), spanning recruitment and participant management through to incentivisation and fraud prevention.
More info about Ayda here
Our Speakers:
Letycia Bialle – Customer Success Manager (12) Letycia Bialle | LinkedIn
Shifra Cook – CEO and Founder of Ayda (12) Shifra Cook | LinkedIn
Register for this session here

AURA's Working Well Together Charter: What Is It And How Does It Impact Independent Consultancies?
2024-06-27 11:00 - 12:00
AURA launched its Working Well Together Charter at Quirks London on the 8th May 2024.

The Charter is founded on the belief that the way clients and research agencies work together can make a
real difference to people’s confidence and well-being. AURA members who sign up to the AURA Working Well Together Charter have committed to a set of standards they will live up to when you work with them.
AURA Working Well Together Charter May 2024
This webinar will shed more light on what the Charter is and how this will be impact on independent consultants.
It will be led by AURA representative Ruth Hinton and ICG member Nick Bonney, who was instrumental in its design.
Ruth Hinton

With a career in client-side consumer insight spanning over 20 years at a variety of major retail and hospitality brands, and a background in psychology, Ruth Hinton specialises in understanding the people behind the numbers and collaborating with colleagues to drive improvements for customers.
Ruth is currently Group Head of Customer Experience at Vue International, and also Chair of AURA, the UK’s biggest community exclusively for client-side researchers – providing content, events and peer-to-peer support, to inspire insight and drive impact within organisations.
Register for this session here

Knowledge Share: Teach Your Clients To Give Better Briefs - It's Worth It
2024-07-02 16:00 - 16:45
This Knowledge Share has been sponsored by Perspective Research Services who specialise in data collection solutions involving qualitative, F2F, CATI and online approaches – domestically in the UK and Internationally – consumers and B2B. Please feel free to contact Jade On , Commercial Director for any questions or RFQs

We welcome ICG member Alex Blondin’s colleagues, Dan Hyde from Everything is User Experience, and Victoria Peel from Literal Humans, to run this session for us.

The brief is usually the first stage of engagement in a client project, and it’s often the part that’s given the least consideration. That’s usually because it’s boring.
While the client’s imagination is trained on their goal or visualising the end product, the first—boring—step to articulate what they want and why they want it is easy to rush or neglect.
In reality, we should think of the brief as the most important step in a collaborative process—one that’s as important for user research as it is for developing campaign creatives.
From another perspective, the brief is the first phase of research. It’s where you begin to map out goals, desires, hopes, stakeholders, and importantly, the resources that will be available to make it all happen.
We co-produced a whitepaper because we saw value in helping our clients understand how they can do better and get more ‘bang for their buck’ out of their suppliers. It’s part of a strategy to get clients thinking in a structured manner before we begin our work, so that we can work more efficiently and be more valuable partners.
How do we know this works? Because it’s an approach we use in projects when we collaborate as agency partners serving a common client.
Dan Hyde

Dan Hyde is co-founder of UX strategy and user research agency Everything is User Experience. A veteran of publishing and agency life, he now uses UX strategy to support clients in everything from website development and content strategy to supply chain support systems design for major house builders.
www.everythingisuserexperience.com

Victoria Peel

Victoria Peel Yates is a Content Strategist and Senior Writer at Literal Humans. After a brief career in humanitarian aid, she joined the world of SEO in 2019, and now helps clients in the tech-for-good and nonprofit spaces grow with strategic, human-centred content.
www.literalhumans.com

Join this Knowledge Share here. No need to pre-register

Everything you wanted to know about Marketing (but were afraid to ask). A Q&A with two Marketeers (who are not afraid to answer)
2024-07-04 11:00 - 12:00
This webinar has been generously sponsored by Teneo Translations
Teneo Presentation – The ICG July 2024

Join this Q&A style webinar with marketers Chantal Cornelius (Appletree Marketing) and Paul Griffiths (Client Advocates) and ask them any marketing-related questions you may have, such as;

I know what I should be doing but I just can’t seem to do it; why?
What’s the best way to promote my business? Phone, email or social media?
What can I do to make my business stand out?
I don’t know where I should be marketing and to whom?
Is marketing really all it’s cracked up to be; isn’t word of mouth more important?
I don’t know how to differentiate myself….

Chantal and Paul are no strangers to the ICG. Both have presented individually to our members several times.
This time, we bring you both of them together for their combined expertise.
Chantal Cornelius

Chantal Cornelius left the corporate world in 2000 to set up Appletree Marketing. It was the second best decision she’s ever made.
Since then, she’s filled her time helping hundreds of coaches, consultants and trainers to grow their businesses. Her marketing advice is bossy, practical and down to earth. She’s written two books and her third one might even ready, by the time you read this!
Now she spends her time showing her clients what marketing to do, simplifying how they promote their businesses. She is straight talking and will give her honest opinion to any question she’s asked.
Paul Griffiths, Client Advocates

Paul helps owners of Market Research and Insight Agencies to grow revenues by implementing proven growth strategies.
For more than 20 years he’s helped grow research and insight agencies. In that time he’s sold research projects, managed clients and spoken to many Heads of Insight. He understands the challenges of growing a research business while also being a practitioner within it.
Paul knows what great client growth strategies look like and how to implement them in a way that is both effective and efficient. He’s seen what works, what doesn’t, and how to engage with your clients and market to win work. He can help you grow your research business more effectively and more quickly.

Register for this session here
