The ICG

ICG Member Virtual Speed Networking (using Zoom)
2026-06-03 13:00 - 14:30 (Europe/London)
We are excited to bring you another ICG Member Speed Networking session, hosted on Zoom.
This is your opportunity to meet others in small groups for short periods of time.
A perfect opportunity to meet potential colleagues, share experiences with other members, and generally feel part of the ICG community.
We’d encourage you all to treat this as a fun way to get to know others, rather than being a direct sales pitch.
Register your place here

Beyond the Slide Deck: Why Dashboards are the Secret Weapon for Independent Consultants
2026-06-17 13:00 - 13:30
How to utilise dashboards to deliver more value, win back your time, and future-proof your consultancy (even when clients don’t ask for one).
We welcome DataTile to present this Pitch Perfect.
As an independent consultant, your expertise is your product, yet far too much of your time is likely swallowed by the manual “grunt work” of formatting slides and re-running tables. This webinar is about reclaiming that time. We will explore how moving beyond the static PowerPoint deck allows you to stop being a “supplier” and start being a strategic partner. By offering interactive, branded dashboards, you don’t just eliminate the headache of last-minute client requests for “one more cross-tab”—you deliver a high-end, digital asset that keeps your clients coming back. Join us to see how you can provide “big agency” sophistication and seamless data automation while keeping your business lean, agile, and significantly more profitable.
Session Structure

The PowerPoint Trap: Why static reports limit your earning potential.
The Hidden Demand: Why clients love dashboards once they see their own data in them + examples demonstration
A Live Demo: Transforming a dataset into an interactive environment in minutes.
The Solo Professional Package: An exclusive look at the new DataTile tier designed for ICG members.
Q&A

DataTile
DataTile is a specialised analytics and reporting hub designed to streamline everything that happens from the moment you close your fieldwork. For the independent consultant, it replaces a fragmented workflow of datasets, spreadsheets and slide decks with a single, professional environment. The platform empowers you to host large-scale datasets, perform sophisticated statistical tests—such as TURF or correspondence analysis—and instantly transform those results into interactive, client-ready dashboards.
The platform’s real value lies in automating the “heavy lifting” of data management. By utilising the integrated AI Text-Refiner for rapid open-ended coding and automated charting features, you can eliminate the hours usually wasted on manual data entry and slide formatting. This allows you to pivot from data processing to high-level strategic consultancy, delivering a digital output that rivals the sophisticated reporting of major global agencies.
Speakers
Svetlana Dosumova, Client Success Director

With a background rooted in psychology and over a decade of hands-on experience in market research and product management, Svetlana knows how to make data work for people. Her career includes senior positions at both market research agencies and on the client side.
Now serving as Client Success Director at DataTile, Svetlana is passionate about research operations and automation. Today, she focuses on helping research teams streamline their reporting and build intuitive dashboards, ensuring clients get the most practical value out of the DataTile platform.
Svetlana will be joined by ICG member Sumran Kaul.
Register for this session here – open to all

FRACTURED: Britain's Right Wing Populism. What It Really Is, and Why It's Growing
2026-06-18 11:00 - 12:00
This webinar has been generously sponsored by The Insight Zoo, founded by Nicolas Kayser, a German qualitative research agency. It was drawn to sponsor this session as it appears to reflect political movements in Germany as well as the UK. Nicolas is also an ICG member.

Join a fascinating panel of researchers as they draw on years of primary research to challenge some of the most common assumptions made by people working in research, policy, communications and public life. This talk offers a framework for thinking about what an effective response might actually look like as well as clues to why brands must lean back into purpose.
Our Speakers
Pauline McGowan is a director and Head of Strategy at The Nursery. She has worked in brand, communications and innovation research for over 20 years both in the UK and internationally. She runs the money and social team at The Nursery and speaks and writes regularly in both industry and wider conferences and press.
Pauline leads The Nursery’s Generations Research, a broad biennial survey, now covering the UK and US, which aims to shine a light on true differences across generations and what that means for society and business.
She’ll be presenting some fascinating and surprising data on young people’s attitudes and emerging trends from The Nursery Research & Planning ‘This is Us Generations’ research.
Steven Lacey (ICG member) is the founder and Managing Director of The Outsiders, a cultural insight agency he established in 2016, specialising in behavioural change research, hard-to-reach audiences, and understanding cultural undercurrents in the UK and globally. A foresight specialist, commercial anthropologist and strategist, Steven has extensive experience advising governments, opposition parties, global brands and international advertising agencies. He has worked across more than 60 markets and with clients including the Home Office, Mars, Bodyform, and the award-winning ‘This Girl Can’ campaign. An MRS Research Hero (2021) and co-founder of MRS Unlimited, Steven also established the Cultural Insights Forum in 2017 and founded No Man’s Land, a research agency focused on masculinity and men.
Steven is one of the UK’s leading research voices on the far right, populism and disinformation and has co-authored the landmark report ‘Disinformation, UK Democracy and Attitudes Toward Ukraine and Russia in the UK’ — launched in the House of Commons in January 2026.
Steven will be painting an incredibly vivid picture in his inimitable way on the state of the UK nation right now. He will help us to understand the Far Right, and how this is a more disparate group than you might think from research by The Outsiders and Resilience & Reconstruction.
Annabelle Phillips (ICG member) is Founder of AP Research, Co-Chair of the MRS’ Social Equity Group, sits on the MRS EDI Council, and Diversity Lead for the ICG (Insight Consultants Group). She specialises in research at the intersection of the private and public sector, and in particular comms, branding and customer closeness research with organisations that have a social value. She is passionate about giving a voice to often ignored audiences, breaking down barriers and dismantling biases to make sure policies, services, campaigns and strategies are relevant to everybody’s needs.
Annabelle will be taking you through research conducted by AP Research exploring the Populist Right communication’s playbook to help understand the lessons that can be learnt across the political landscape and for all marketing and comms teams. This has been a pro bono project and shout out to Field Notes and True Stories Ltd for allowing her to use their services.
Please note…
The speakers are not aiming to provide a balanced comparison, but rather, are sharing their observations on the current cultural landscape.
The findings they will be presenting are potentially challenging and certainly thought-provoking observations on a section of today’s UK society and do not aim to demonstrate any intended political allegiances.

REGISTER HERE

Citrus Analytics: Turn On Your Analytical Superpowers
2026-07-01 13:00 - 13:30
Please join us as we welcome Citrus Analytics to present this 30-min Pitch Perfect.

In this live demo, you’ll see Fusion — the AI-native platform for quantitative survey analysis — work through a real dataset from start to finished report.
What you’ll see:

A full end-to-end analysis run live — import, analysis plan, insights, visualisation, report
Advanced methods (including Relative Weight Analysis) executed in minutes, not hours
How Fusion finds patterns and insights a manual workflow would likely miss
Why Fusion uses real statistics and ML libraries — not a general-purpose LLM
How your data stays secure inside the platform throughout

Why attend:

You do quantitative research and spend too much time on the mechanics of analysis
You want to see AI applied to survey data in a rigorous, methodologically sound way — not a chatbot demo
You’re curious whether a 200–500% productivity gain is real. It is. Come see for yourself.

About Citrus Analytics
Citrus Analytics is the company behind Fusion — an AI-native platform built specifically for quantitative survey analysis. Founded by market research veterans and data scientists, Citrus was created to solve the problems analysts face every day: too little time, too many manual steps, and too many insights left undiscovered.
Fusion is built on real statistical methods, machine learning, and data visualization libraries — not a general-purpose LLM. It works with respondent-level raw data, covers 100+ analytical methods, and keeps your data secure inside the platform throughout. The result: a three-hour job done in 30 minutes, with more insights found and a finished report ready to share.
Citrus Analytics is backed by Opinion — Norway’s largest market research agency, with 35+ years of industry experience — which serves as both anchor client and industrial validator of the platform.
About the Presenter — Ole Petter Nyhaug
Ole Petter Nyhaug is CEO and co-founder of Citrus Analytics, the company behind Fusion. He has 25+ years of experience as an analyst, consultant, and entrepreneur in the market research industry — including a global business development role and two successful tech-driven research company exits. Ole Petter built Fusion together with Opinion to solve the problems he spent decades watching analysts struggle with: too little time, too many manual steps, and too many missed insights.

Ole Petter Nyhaug | LinkedIn
Register your place

ICG Summer Party (London)
2026-07-02 18:00 - 22:00 | Lockhouse Paddington, 3 Merchant Sq E,, London, W2 1BF, United Kingdom
This event has been generously sponsored by AddMaple, Catalyse Research, and Question Pro

Tickets are now available for the ICG’s annual Summer Party on Thursday 2 July, 6pm, at the Lockhouse, Paddington, London.
Tickets are £42+VAT+ticketing fees, to include great food and drinks.
Buy your tickets here
THANK YOU TO MOMENTZ (IZZY NURDIN) WHO’LL BE CAPTURING THIS EVENT.

ICG Book Group: 'Could' by Tamar Kasriel
2026-07-08 12:00 - 12:45
We welcome the author of ‘Could,’ Tamar Kasriel, to lead a discussion about this book.
About ‘Could’
In a world where certainty is rare and change is constant, traditional decision-making frameworks often fall short. Could offers a fresh perspective on navigating complexity and embracing the power of possibility.
This isn’t just another self-help book. It’s a practical toolkit for modern thinkers who refuse to be paralyzed by uncertainty. Through compelling research, real-world examples, and actionable frameworks,Could transforms how you approach problems, make choices, and shape your future.
Whether you’re leading a team, building a business, or simply trying to make sense of an unpredictable world, this handbook will reshape how you think about what’s possible.
Could: The Smart Thinking Handbook For When Nothing is Certain
Register here (ICG members only)

Designing Presentations with Canva AI
2026-07-09 16:00 - 16:45
Knowledge Shares are presented by ICG members, for ICG members only.
Last year we did a whistlestop tour of Canva. This Knowledge Share now focusses just on creating presentations in Canva, particularly using Canva AI.
We’ll start with setting up your brand kit, or your client’s brand kit, in Canva, to get consistent, reproduceable output every single time
Then we’ll focus on Canva AI, what it can and cannot do, and how it compares to similar AI-presentation tools like Gamma or Beautiful.ai, and how you write effective prompts to save you time designing your slides.
Our Speaker – Ramona Daniel

I’m a cultural insights and research strategy consultant with over 25 years of experience at leading global agencies including Ipsos, Kantar, and across the WPP network. I now work independently, partnering with organisations that need senior-level expertise on a flexible, freelance basis. Clients value my ability to step into complex projects quickly. My work bridges strategic thinking and hands-on delivery, from designing multi-market research programmes to translating data into compelling cultural narratives. I specialise in helping businesses decode cultural shifts, optimise research processes for greater efficiencies, and upskill teams – particularly at the intersection of traditional research methodologies and AI-driven analytics tools.
https://www.linkedin.com/in/ramonadaniel/
Ramona Daniel, Author at The ICG
https://www.23insights.co.uk/
Register for this session here (ICG members only)

SomeBOTy to Love: New Findings on Social Relationships & AI
2026-07-16 09:00 - 10:00
We are delighted to welcome Brooke Schlesinger, YouGov (Australia) to talk through their work which explores AI companionship.
AI chatbots have moved further into everyday life, as tools for productivity and information, and as social and emotional actors embedded within people’s routines. As these technologies become more culturally present, YouGov wanted to better understand how Australians are negotiating this shift.
The first wave of research was conducted in 2025, and the second in early 2026. The 2026 wave explored more deeply the differing social roles AI chatbots are beginning to play: from companionship and emotional support to entertainment, intimacy, and everyday conversation.
This research also examines the self-reported impacts of these interactions beyond the screen itself: how engagement with AI may be influencing loneliness, social connection, behaviour, relationships, and broader perceptions of human interaction in contemporary Australian life.
Whilst the two waves of research focused on Australia, Brooke will also share some global findings on the subject at the end the talk.
We will then conclude with a q&a and discussion.

Brooke Schlesinger
Brooke is an Associate Director at YouGov in Sydney, specialising in qualitative and quantitative research at the intersection of culture, politics, and society. With over a decade of experience, she has led studies on social issues, political sentiment, and cultural trends, helping clients understand what people think, and why.
Her work is driven by a curiosity about how people engage with modern phenomena, and what those responses reveal about our values, our deepest desires, and the futures we may be moving toward. Brooke’s background includes roles at TED Talks and the Ad Council in New York, where she worked at the nexus of research, media and communications, and cultural insight. This experience, combined with academic training in history, gives her a distinctive ability to pair rigorous analysis with compelling storytelling.
Since joining YouGov, Brooke has designed and delivered custom research for government, public sector, and other organisations, as well as leading YouGov self-initiated research. Her work bridges the granular and the global: whether understanding how Australians respond to a specific issue, behaviour, or piece of creative, or identifying the broader mindsets shaping those responses. The result is insight that is both deeply human and strategically useful.
Brooke’s research has attracted national and international media coverage. Her 2025 study on Australians and AI companionship was featured across ABC platforms, reached millions of listeners, was cited in academic research, and led to an invitation to present internationally. Her analysis of Australians’ attitudes toward Artemis II also received significant coverage, including on ABC, and was featured on the Australian Space Agency’s homepage.
A dual citizen of the US and Australia, Brooke brings both local expertise and a global perspective.
Link to the first wave findings here

Register for this webinar here

Emotional Resilience for Researchers - A Reflective Workshop
2026-07-30 17:00 - 18:00
Join ICG member and Certified Counsellor Katherine Passerieu in this workshop for 10 ICG members. Hurry – first come first served.
Why is this Workshop Needed?
The emotional landscape of research is often overlooked, yet independent researchers are facing increasing pressure to meet time and budgetary constraints, deal with demanding clients, and compete against a rapidly changing landscape.
What is Emotional Resilience?
Emotional Resilience can be defined as the ability to adapt, recover, and maintain well-being in the face of stress or challenges. Resilience can be built through the understanding of what it entails and the practice of recognised well-being routines.
About the Workshop
This will be a one-hour reflective and practical space for 10 ICG members to explore the shared experiences of business pressures that they’re facing and offer some simple frameworks to help navigate these.
It won’t be therapy, but will be informed by counselling and psychotherapy. It will offer a confidential and respectful space to share and learn.
Register here (hurry, only 10 places)
If you don’t manage to get a space or if this date doesn’t suit, please email us by clicking here – if there’s a demand, Katherine may run the session again.
Katherine Passerieu, Author at The ICG
Katherine Passerieu | LinkedIn

ICG's Annual General Meeting
2026-09-17 10:00 - 10:30
Join us to hear about what we’ve achieved, our plans for the future and our financial situation.
A great opportunity to ask us any questions and make suggestions for the organisation.
Login here (no need to pre-register)
