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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251104T160000
DTEND;TZID=Europe/London:20251104T164500
DTSTAMP:20260407T144034
CREATED:20251015T150245Z
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SUMMARY:Prompt Design 2.0 - Getting More Useful Results from AI Tools
DESCRIPTION:We welcome back ICG member Ramona Daniel to run this follow-up Knowledge Share.  \n \n  \n  \n  \nThis follow-up Knowledge Share builds on our foundations session (https://theicg.co.uk/recording-prompt-design-for-independent-researchers-foundations/) and focuses on getting more reliable\, useful results from AI tools like ChatGPT or Claude. It’s about moving beyond writing prompts to thinking critically about what the AI gives you back. \nWe’ll look at: \n\nSimple ways to check and verify the accuracy of AI outputs\nHow to refine prompts when the first answer isn’t quite right\nUsing short\, structured prompts to save time and reduce repetition\nTurning ad-hoc tasks into reusable prompt templates for everyday work\n\nThis is a practical session for independent researchers and consultants who already use AI tools and want to use them with more confidence and consistency – no technical knowledge required. \n  \nRegister here 
URL:https://theicg.co.uk/event/prompt-design-2-0-getting-more-useful-results-from-ai-tools/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251029T130000
DTEND;TZID=Europe/London:20251029T133000
DTSTAMP:20260407T144034
CREATED:20251020T130350Z
LAST-MODIFIED:20251020T130350Z
UID:39144-1761742800-1761744600@theicg.co.uk
SUMMARY:The Glow Effect: Growing Your Business
DESCRIPTION:This Lunch&Learn will provide you with an introduction to Glow\,  a comprehensive research solution designed for teams in marketing\, brand strategy\, product development\, or agency services that need to quickly validate ideas and make data-backed decisions. You’ll also hear more about their Growth Program\, giving you additional benefits through your ICG Membership. \nA bit about Glow  \nGlow offers a smarter\, faster way to gain reliable consumer insights without requiring a full research team or complex tools. It’s a comprehensive research solution designed for teams in marketing\, brand strategy\, product development\, or agency services that need to quickly validate ideas and make data-backed decisions. The platform helps users collect feedback from global panels\, analyze data with built-in analytics and real-time dashboards\, visualize insights in branded reports\, and act on results faster with tools for decision-making\, storytelling\, and strategy. \nGlow’s Growth Program is designed to help businesses grow by utilizing their advanced tech platform\, which simplifies and broadens access to research. The platform excels at capturing real-time feedback from individuals in their natural context\, leading to enhanced product development and accelerated insight generation. As part of this initiative\, Glow is committing $100 million in hosting credits over three years to further support its users. \nGlow Home Page \nGlow Growth Program \nMarc Chester \nMarc Chester is an Account Director at Glow\, a leading on-demand research platform that helps progressive brands make faster\, better decisions through advanced survey technology. With over 20 years of market research and consumer insights expertise\, Marc has built his career working with industry-leading organizations including Euromonitor International\, Lightspeed GMI\, and Toluna. At Glow\, he works with clients\, helping them capture real-time insights from over 110 million people worldwide\, with a focus on delivering high-quality data up to 3x faster than traditional research methods.  \n  \nRegister for this session here 
URL:https://theicg.co.uk/event/the-glow-effect-growing-your-business/
CATEGORIES:Lunch&Learn
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251014T110000
DTEND;TZID=Europe/London:20251014T121500
DTSTAMP:20260407T144034
CREATED:20250917T094533Z
LAST-MODIFIED:20251009T132016Z
UID:39020-1760439600-1760444100@theicg.co.uk
SUMMARY:What's life really like inside clientside organisations and bigger agencies?
DESCRIPTION:This session is generously sponsored by The Lens \n \n  \n  \nThis session is for ICG members only. \nMany of us have been working for ourselves for a very long time. \nAnd the Insight world is changing – fast. \nSo how do you keep up with really understanding what life is like for our clients in all sorts of organisations? \nAnd why does this matter? \nWe think it matters because a more accurate understanding of their working lives means having a greater chance of winning work with them and having a smoother working relationship. \nWe’ve put together a panel of ICG members who’ve recently been in those clients’ shoes. They cover a range of organisation types and will share more about how independent consultants featured in their lives and what they were looking for – and not looking for – from them. \nThey’ll each give an overview of their experiences and will then be available to answer your questions. \nOur Panellists and the organisations they’ve come from  \nNicola Charlton \nRamona Daniel – GroupM / Choreograph (now WPP Media) \nBecky Lewis – Government departments  \nNeil Macfarlane – Pepsi Lipton  \nBen Robins – Audible \n  \n1. TO HELP SHAPE THIS DISCUSSION\, PLEASE CLICK ON THE FOLLOWING SHORT SURVEY \n2. THEN REGISTER YOUR PLACE HERE \n 
URL:https://theicg.co.uk/event/whats-life-really-like-inside-clientside-organisations-and-bigger-agencies/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251007T160000
DTEND;TZID=Europe/London:20251007T164500
DTSTAMP:20260407T144034
CREATED:20250908T095351Z
LAST-MODIFIED:20250908T095351Z
UID:39016-1759852800-1759855500@theicg.co.uk
SUMMARY:Segmentation: Your mission\, should you choose to accept
DESCRIPTION:This Knowledge Share will be presented by ICG member John Storey   \nIt is generously sponsored by Add Maple \n \n  \n  \n  \nWhat you will gain from attending \nThis session will provide you with a high-level understanding of segmentation\, equipping you to deliver more value to your clients. You will walk away with the understanding and tools to: \n\nGrasp Core Principles: You’ll learn the fundamental theory and best practices behind successful market segmentation\, regardless of the tools you use.\nNavigate the Process: We will outline a clear\, step-by-step process for conducting segmentation projects\, from initial data analysis to creating compelling\, actionable outputs.\nAccess Practical Resources: You’ll gain free access to a purpose-built web app that can help you with your segmentation analysis.\n\nMore specifically\, John will cover: \nThe Why  \n\nWhy is segmentation a challenge for independent consultants and micro-businesses?\nWhy focus on process and best practices rather than specific software?\n\nThe How  \n\nAn overview of the entire segmentation process\, from start to finish.\nDiscussion of key methodologies and how to choose the right one.\nA demonstration of a free web app to help with key aspects of your analysis.\n\nThe Result  \n\nHow to go from raw data segments to actionable personas.\nCase studies: Applying segmentation theory in pharma\, consumer shopper\, charity sector.\nBest practices for communicating your findings to clients.\n\n Discussion & Q&A. \nJohn Storey\, Market Research Consultant \n \n  \n  \n  \nI am the MD and owner of Medical Research Limited\, operating as Marketing Sciences Limited. I have extensive experience in healthcare market research\, particularly in the fields of Pharma\, Biopharma\, and Biotech. I also specialize in Charity Research\, Consumer FMCG and Technology/Online Digital Research. \nI operate as Marketing Sciences Limited with a group of Marketing & Business Associates and will often partner with other Independent Consultants providing evidence-based market research and marketing support services. I personally specialise in providing qualified Physician and Patient research including depth interviews and focus groups. \nMy work includes segmentation-related research\, including Patient Record Trackers\, NPD\, and Audience Targeting\, Digital Marketing. I am a certified member of the MRS and Health Sciences Dip HE (Open)\, and a member of the ICG and The Royal Society of Medicine\, BHBIA The British Healthcare Business Intelligence Association and Certified Digital Marketing Professional\, Digital Marketing Institute. \nmarketsci.co.uk.   Jonny.storey@marketsci.co.uk \nRegister for this session here 
URL:https://theicg.co.uk/event/segmentation-your-mission-should-you-choose-to-accept/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251001T130000
DTEND;TZID=Europe/London:20251001T133000
DTSTAMP:20260407T144034
CREATED:20250722T105729Z
LAST-MODIFIED:20250724T130817Z
UID:38906-1759323600-1759325400@theicg.co.uk
SUMMARY:AI-moderated voice interviews: friend\, foe or future of Qual?
DESCRIPTION:  \nCome and hear more about Glaut\, an AI-powered customer research software for large-scale customer research projects. We support quant researchers uncover qualitative insights traditional surveys miss through voice-based\, AI-moderated interviews (“AIMI”)\, which combine the efficiency of a survey with the depth of a 1-to-1 interview. Glaut is able to interview thousands of respondents simultaneously (customers\, employees\, patients)\, in +50 languages. \nGlaut thrives at the intersection of artificial intelligence\, marketing\, and human psychology\, blending these fields to deliver deeper\, more meaningful insights. \nMatteo Cera – Glaut Founder \n \nI am a builder and Glaut is the third company I created in the past 15 years. https://www.linkedin.com/in/matteocera/ \n  \nRegister for this session here 
URL:https://theicg.co.uk/event/ai-moderated-voice-interviews-friend-foe-or-future-of-qual/
CATEGORIES:Lunch&Learn
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250917T130000
DTEND;TZID=Europe/London:20250917T133000
DTSTAMP:20260407T144034
CREATED:20250901T102519Z
LAST-MODIFIED:20250901T102644Z
UID:39005-1758114000-1758115800@theicg.co.uk
SUMMARY:Thriving in the Strategy Swamp (as an Independent)
DESCRIPTION:This Lunch&Learn is presented by Quallie.Ai (we welcome them back again – their first Lunch&Learn recording can be found here  \n \n  \n  \nEd Mehmed (former MD at What If\, Butterfly\, and Accenture) shares what it takes to thrive in today’s independent consulting world. \nDrawing on his journey from boutique to big consultancy to independent consultant\, he’ll share real world stories and tips for finding the work that matters to you. \nHe’ll be joined by Marco Rovagnati\, Co-Founder of Quallie.Ai. \nThey’ll also explore how tools like Quallie.Ai help independents stay fast\, sharp\, and close to the craft\, making the right kind of work easier to land. \nRegister for this session here
URL:https://theicg.co.uk/event/thriving-in-the-strategy-swamp-as-an-independent/
CATEGORIES:Lunch&Learn
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250916T120000
DTEND;TZID=Europe/London:20250916T124500
DTSTAMP:20260407T144034
CREATED:20241114T095021Z
LAST-MODIFIED:20250731T110805Z
UID:38021-1758024000-1758026700@theicg.co.uk
SUMMARY:Book Group:  "The Way We Talk Around Here" by Gill Ereaut
DESCRIPTION:  \nJoin author Gill Ereaut\, alongside ICG member Judy Taylor who’ll lead a discussion about this book that shows how your organisation’s culture shows up in your language and why it matters. \nJudy says… \nIf you work with companies who are aiming to improve workplace culture and communication\, or if you are responsible for advising clients on how they communicate with their staff\, about their brands\, to their consumers\, The Way We Talk Around Here is well worth a read. \nIt’s great for qualitative researchers to understand how and why language is the data of culture. By being able to decode language and its influence\, it helps highlight how it also sets invisible rules and parameters that affect how we are perceived and how we perceive others.  Reading this book can change how we speak\, read and listen. The book outlines clear strategies for leaders to adopt more relevant and meaningful cultural norms through the language they use. The book focuses on linguistics\, and provides insights into how small linguistic changes can transform a business or brand culture. It’s great to apply some of her wisdom to running focus groups and depth interviews too\, and especially apply it when completing ethnographic work. \nExtract from the Amazon summary: \nThe unspoken rules and unquestioned assumptions that make up an organization’s culture are so well hidden that\, once we become insiders\, we stop noticing them. They’re just ‘the way we do things around here’.  Examining an organization’s language is a powerful and practical way to shed light on its culture. \nGill Ereaut describes how to uncover organizational and team cultures through paying close attention to the language used and adopted by insiders. \n\nHow researchers and ethnographers – and those helping organisations – can spot language patterns to identify unconscious rules and norms\n\nNB Gill Ereaut is a linguistic consultant specializing in analyzing corporate cultures and their effects. She founded UK consultancy Linguistic Landscapes Ltd in 2002\, pioneering the commercial application of language analysis to organizational challenges. \nMore info \n‘The Way We Talk Around Here: How your organization’s culture shows up in your language and why it matters’ is shortlisted for the People\, Culture & Management category in this year’s Business Book Awards. Run annually\, the awards celebrate the work of authors who have shared their industry or market knowledge\, experience\, and expertise in published book form. The category People\, Culture & Management is for books focused on improving people skills\, management and working environments. \nAmazon link: https://amzn.eu/d/9xjVnLm  (The Kindle version is currently available at a bargainous 99p/99c in the run up to the Awards announcement on Sept 10th!) \nLinkedIn Live interview coming up on Aug 8th: https://www.linkedin.com/events/meetour2025bbafinalists-gillere7356325971311923201/theater/ \n  \n  \nNo need to pre-register: click here for login 
URL:https://theicg.co.uk/event/book-club-gill-ereaut/
CATEGORIES:ICG Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250911T110000
DTEND;TZID=Europe/London:20250911T120000
DTSTAMP:20260407T144034
CREATED:20250729T065247Z
LAST-MODIFIED:20250729T065247Z
UID:38947-1757588400-1757592000@theicg.co.uk
SUMMARY:Secure your small business: easy wins for information security peace of mind
DESCRIPTION:This webinar has been sponsored by Indeemo \n \n  \n  \nSupply chain attacks are on the rise.  Small and medium sized businesses are often targeted by attackers to either gain access into larger companies systems\, or access information.  End clients know this and therefore carry out extensive procurement activities on their suppliers (including research agencies).  There is also an expectation for agencies to carry similar checks on their suppliers (e.g. freelancers\, fieldwork providers) – this is to ensure client commercial and participant personal information is secured wherever it exists down the supply chain. \nDuring this session we will cover some basic security hygiene items which you can apply to your devices and cloud services to help minimize risks when you are custodians of this information.  We’ll also show you what to look out for from a risk perspective when selecting\, suggesting and using cloud services (including AI tools) to assist you in your projects. \nWe will also be looking at a few examples of common attacks and what to do to help prevent a security breach. \nAttendees can expect to leave the session with added knowledge on how to protect digital information on systems and devices as well as feeling empowered to confidently respond to client security questions and questionnaires. \nOur presenter – John Rickets \nJohn Ricketts has been working in the market research agency since 1997 – he now has grey hair.  In that time he delivered technical and security support services to research agencies\, freelancers\, CATI centres\, and viewing studios. John left the industry for 3 years to develop his cyber security skills further by assisting Enterprise and Government organizations with security governance \, risk and compliance activities. \nHe came back to the insights industry in 2018 to establish InfoShelter Ltd – a company formed with the aim of helping market research businesses traverse the cyber threat landscape and meet client and regulatory requirements in information security\, privacy\, and now\, AI Governance. \n \n  \n  \nWeb: https://www.infoshelter.co.uk \nCompany LinkedIn: https://www.linkedin.com/company/infoshelter-ltd/ \nJohn R LinkedIn: https://www.linkedin.com/in/john-ricketts/ \nRegister for this webinar here 
URL:https://theicg.co.uk/event/secure-your-small-business-easy-wins-for-information-security-peace-of-mind/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250910T130000
DTEND;TZID=Europe/London:20250910T143000
DTSTAMP:20260407T144034
CREATED:20240926T103338Z
LAST-MODIFIED:20250904T140207Z
UID:37855-1757509200-1757514600@theicg.co.uk
SUMMARY:ICG Member Speed Networking (using Remo)
DESCRIPTION:This event has been generously sponsored by Glaut \n \n  \n  \n  \n  \nWe are excited to bring you another ICG Member Speed Networking session\, hosted by the virtual conferencing/meeting platform\, Remo. \nThis is your opportunity to meet others in small groups/one to one\, for short periods of time. \nWe’d encourage you all to treat this as a fun way to get to know others\, rather than being a direct sales pitch. \nRegister your place here \n(Note – there are a number of ways to register. If you click on ‘magic link’ with your email address\, it’ll send  a link to your inbox from which you can register. Alternatively\, you can register using the other platforms they list there).  \n 
URL:https://theicg.co.uk/event/icg-member-speed-networking-using-remo/
CATEGORIES:ICG Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250902T160000
DTEND;TZID=Europe/London:20250902T164500
DTSTAMP:20260407T144034
CREATED:20250731T112525Z
LAST-MODIFIED:20250731T113259Z
UID:38958-1756828800-1756831500@theicg.co.uk
SUMMARY:A Whistlestop Tour of Canva
DESCRIPTION:This Knowledge Share will be presented by ICG member Ramona Daniel and is generously sponsored by AddMaple \n \n  \n  \n  \nReady to see what all the Canva fuss is about? This session is perfect if you’ve been curious about whether it’s worth making the switch from PowerPoint\, or if you want to create better-looking social content without needing a design degree. \nRamona will walk you through creating presentations in Canva and show you how it stacks up against PowerPoint. Spoiler alert! There are some genuine advantages worth knowing about. \nWe’ll also explore how to knock up social media content quickly\, create simple videos\, and use whiteboards for coaching and brainstorming sessions. Plus I’ll cover the different ways to export and share your work. \nIt’s not a deep-dive tutorial\, more of a “here’s what Canva can actually do for you” overview that should give you enough to decide if it’s worth exploring further. \nBy the end\, you’ll have a good sense of where to start if you want to give it a go. \nRamona Daniel \n \n\n\n  \nI’m a cultural insights and research strategy consultant with over 25 years of experience at leading global agencies including Ipsos\, Kantar\, and across the WPP network. I now work independently\, partnering with organisations that need senior-level expertise on a flexible\, freelance basis. Clients value my ability to step into complex projects quickly. My work bridges strategic thinking and hands-on delivery\, from designing multi-market research programmes to translating data into compelling cultural narratives. I specialise in helping businesses decode cultural shifts\, optimise research processes for greater efficiencies\, and upskill teams – particularly at the intersection of traditional research methodologies and AI-driven analytics tools. \nhttps://www.linkedin.com/in/ramonadaniel/ \nhttps://www.23insights.co.uk/ \n \n\n\nLogin here (no need to pre-register).
URL:https://theicg.co.uk/event/a-whistlestop-tour-of-canva/
CATEGORIES:Knowledge Share
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250820T130000
DTEND;TZID=Europe/London:20250820T133000
DTSTAMP:20260407T144034
CREATED:20250625T103105Z
LAST-MODIFIED:20250625T103927Z
UID:38803-1755694800-1755696600@theicg.co.uk
SUMMARY:Effortless Rewards: Smarter Gifting for Happier Participants
DESCRIPTION:Welcoming Totally Gifts for this half-hour session \n \nWhat You’ll Learn \nIn this half-hour session\, you’ll discover how our platform simplifies participant rewards while delivering a seamless\, engaging experience for recipients. Whether it’s prepaid cards\, a wide selection of market leading gift vouchers\, or even BACS payments—we handle it all through a single\, easy-to-use code and delivery portal. \nAt Totally Gifts\, we go beyond being just a provider; we strive to be a trusted partner in your projects. Our solution helps you streamline reward management while ensuring a frictionless experience for participants. \nAbout Totally Gifts  \nTotally Gifts is built on deep industry expertise and years of hands-on experience. Purpose-built for the B2B market\, our platform is designed to support organisations of all sizes in delivering a wide range of rewards\, effortlessly. \nFrom selection to delivery\, our curated\, full-service approach takes the complexity out of rewards\, so you can focus on what you do best\, while we handle the rest. \nMeet the Speaker: Peter Bennett\nSales Director\, Totally Gifts \n \nPeter brings over 10 years of experience in the rewards\, recognition\, and loyalty space. Having worked both client-side and agency-side\, he’s led high-impact projects for global blue-chip clients. \nSince joining Totally Gifts over two years ago\, Peter has spearheaded the Client Solutions strategy\, successfully delivering multimillion-pound\, multi-continent reward programs. His expertise\, coupled with our agile in-house tech and client-first approach\, enables us to deliver exactly what our clients need\, when they need it. \nRegister for this session (open to non-members)
URL:https://theicg.co.uk/event/effortless-rewards-smarter-gifting-for-happier-participants/
CATEGORIES:Lunch&Learn
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250807T140000
DTEND;TZID=Europe/London:20250807T150000
DTSTAMP:20260407T144034
CREATED:20250714T162722Z
LAST-MODIFIED:20250714T162722Z
UID:38886-1754575200-1754578800@theicg.co.uk
SUMMARY:Beyond Words: How Language and Culture Shape Credible Global Market Research
DESCRIPTION:This webinar has been generously sponsored by TTC wetranslate Ltd  \n \nUnlock the secrets to truly credible global market research in thisupcoming webinar\, “Beyond Words: How Language and Culture Shape Credible Global Market Research.” \nIn today’s interconnected world\, understanding your audience goes far beyond simple translation. Join us to discover how cultural nuance and linguistic expertise are essential for accurate data\, meaningful insights\, and research that resonates worldwide. \nThis session will empower you with practical strategies to navigate cross-cultural challenges\, avoid common pitfalls\, and deliver research that stands up to global scrutiny. \nOur speaker – Levent Yildizgoren \n \nLevent is one of the two co-founders of TTC wetranslate and has helped it grow from a single to multi-language vendor. Levent is an experienced English to Turkish translator himself and a PRINCE2® Qualified Project Manager. \nLevent has over 30 years of industry experience; he is a mentor\, speaker\, charity fundraiser and visiting lecturer at Essex University. He was the winner of ‘Outstanding Contribution to Translation Industry in 2015’ award. \nLevent also is a published author of ‘Good Business in any Language’ and host of ‘Thrive in Global Markets’ podcast. In his spare time\, he enjoys skiing\, bike riding and swimming\, and is also a PADI rescue diver. \nE: levent@ttcwetranslate.com \nRegister for this webinar here 
URL:https://theicg.co.uk/event/beyond-words-how-language-and-culture-shape-credible-global-market-research/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250805T160000
DTEND;TZID=Europe/London:20250805T164500
DTSTAMP:20260407T144034
CREATED:20250707T155038Z
LAST-MODIFIED:20250709T102111Z
UID:38866-1754409600-1754412300@theicg.co.uk
SUMMARY:Demystifying coaching: How coaching can help you (and your clients!)
DESCRIPTION:This Knowledge Share is presented by ICG member Carol Raithatha \n  \nCoaching has become widespread in the business world but there can be a lot of confusion about what it actually is and how it can help professionals. This Knowledge Share will start from the beginning and explain what coaching is (and is not)\, workplace coaching theory and process\, and give some examples and case studies of its application. Finally we will look at why coaching might be especially useful for independent insight consultants and their clients. \nCarol Raithatha \n \n  \nI’m an Executive Coach working with clients from all sectors\, but because of my background\, have a particular emphasis on research and insight. I’ve been a member of the ICG for over 20 years and have been working in product testing\, qualitative research\, and desk research. About five years ago I gained a qualification and started offering coaching too. Recently my focus has moved entirely to coaching. It is extremely rewarding and motivating to work with and see colleagues from the insight field develop and flourish. \nClick here to join this session (no need to pre register)
URL:https://theicg.co.uk/event/demystifying-coaching-how-coaching-can-help-you-and-your-clients/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250730T130000
DTEND;TZID=Europe/London:20250730T133000
DTSTAMP:20260407T144034
CREATED:20250630T104854Z
LAST-MODIFIED:20250702T142225Z
UID:38829-1753880400-1753882200@theicg.co.uk
SUMMARY:Next-Gen Qual Research: How VisionsLive Delivers Deeper Insights with Less Effort
DESCRIPTION:Join us for a dynamic Lunch & Learn session where we’ll introduce VisionsLive\, a leading online platform purpose-built for qualitative research. \nFrom online focus groups to in-depth interviews and bulletin boards\, VisionsLive offers a seamless\, intuitive experience for moderators and participants alike. Discover how our advanced video technology\, AI-powered reporting features\, and 24/7 support help you run smoother sessions and uncover richer insights. With optional full-service support\, including recruitment and moderation\, VisionsLive empowers researchers to deliver high-quality outcomes efficiently and with confidence. \nWhether you’re an independent consultant or part of a larger agency team\, this session will show you how to streamline your workflow and enhance your qualitative research. \nNikki Baines \n \nNikki Baines is a Business Development Manager at VisionsLive and has spent the past four and a half years supporting researchers in delivering exceptional qualitative studies online. In that time\, she has helped clients successfully run hundreds of projects\, ranging from small exploratory groups to large-scale international studies\, across a wide variety of sectors. Known for her hands-on\, proactive approach\, Nikki goes above and beyond to ensure every project runs smoothly\, no matter the size or complexity. With her in-depth knowledge of the VisionsLive platform and a genuine passion for helping clients succeed\, Nikki is a trusted partner to agencies and brands around the world. \nnikki.baines@visionslive.com \n  \nRegister for this session here \n 
URL:https://theicg.co.uk/event/next-gen-qual-research-how-visionslive-delivers-deeper-insights-with-less-effort/
CATEGORIES:Lunch&Learn
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250724T110000
DTEND;TZID=Europe/London:20250724T120000
DTSTAMP:20260407T144034
CREATED:20250610T105342Z
LAST-MODIFIED:20250610T105627Z
UID:38767-1753354800-1753358400@theicg.co.uk
SUMMARY:A Whirlwind Tour of Claude Sonnet 4 and Notebook LM
DESCRIPTION:An interactive webinar presented by ICG member John Habershon. \n \nThis is an exercise in sharing my experience\, starting with a look together at the GUIs of Claude Sonnet 4 and Google NotebookLM\, both simple and accessible\, but powerful tools for qualitative and quantitative research. \nI began my AI journey early in 2024\, collaborating on projects with two ICG colleagues using ChatGPT. I was also in the privileged position of having my own qualitative data\, recently made into a report\, so I was able to rerun the analysis and compare the process of creating output using Claude. I also collaborated on a huge quantitative project\, discovering the power of Claude in analysing spreadsheets. \nI later added NotebookLM to fill any gaps\, notably importing audio and video files. \n  \nThis will be a session with the aim of familiarising participants with each AI tool. (Incidentally NotebookLM is free\, so the combined cost is £18 pcm). \nThe 45 minute session will consist of a 30 minute tour of the apps\, with 15 minutes for questions (challenge John on anything in the research process that can’t be achieved with this combination). \nJohn Habershon (PhD) \nThroughout my research career I’ve been dedicated to doing research a little differently\, as demonstrated by my analysis of non-verbal communication (one app and two ebooks) and more recently my embrace of AI. I have a PhD from Imperial College\, London based on a thesis combining qualitative and quantitative data. \nRegister for this webinar here \nwww.momentumresearch.ai \nMobile  44 (0)7725 582093 \nZoom: johnhabershon@icloud.com
URL:https://theicg.co.uk/event/a-whirlwind-tour-of-claude-sonnet-4-and-notebook-lm/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250723T130000
DTEND;TZID=Europe/London:20250723T133000
DTSTAMP:20260407T144034
CREATED:20250630T160556Z
LAST-MODIFIED:20250701T094752Z
UID:38846-1753275600-1753277400@theicg.co.uk
SUMMARY:Turn Raw Survey Data into Visual Story Dashboards—Narrated by Researchers
DESCRIPTION:A Lunch&Learn session with ICG member Ange Taylor\, AddMaple \nMost insights land in tables clients can’t explore – the endless scroll. PowerPoint slides are polished\, but can’t be explored. Follow-up requests keep coming: “Can we see this by region? Gender? Just new customers?” Meanwhile\, researchers rarely get credit for the insights that drive awards and impact 😔. \nImagine this instead:\nResearchers leap from raw survey data to a story dashboard – charts\, qual themes\, key drivers\, stats\, and tables\, empowered with automated key driver analysis as they explore and craft the data story. You save remarkable charts while you explore and ask our AI agent what is unexpected or interesting and have it help you add charts and text to the story dashboard you can edit. You dear researcher record short videos\, for specific pages\, to add richness. Once story dashboards are delivered\, they enable clients to learn from your framing but can also ask their own questions\, and make their own cuts. A dashboard that’s explorable\, beautiful\, and puts your voice at the centre – even after handover. \nWhat you’ll learn:\nAnge will demo this using raw ICG Census data—showing how to build dashboards that let researchers guide the narrative\, add meaning with images or short video\, and highlight what matters most. With thanks to Ramona\, Nadia\, Arthur\, and the Census team. \nAI – isn’t this a threat and a hallucination risk?\nAddMaple uses AI to accelerate what can be sped up – coding open ends and surfacing the remarkable patterns that AddMaple’s proprietary stats engine found through programmatic sequential testing. A tag team between a powerful stats engine and AI – this keeps our AI features in check. \n\nRegister your place here 
URL:https://theicg.co.uk/event/lunchlearn-with-addmaple/
CATEGORIES:Lunch&Learn
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250721T170000
DTEND;TZID=Europe/London:20250721T183000
DTSTAMP:20260407T144034
CREATED:20250630T141550Z
LAST-MODIFIED:20250701T114256Z
UID:38833-1753117200-1753122600@theicg.co.uk
SUMMARY:ICG and MRS - with a pub meet up before and afterwards
DESCRIPTION:For ICG members only. \n  \nJoin us in Central London (or online) to hear from Jane Frost (CEO of The MRS) at the MRS HQ who’ll  tell us all about what the MRS is up to and the benefits available to members. This is a great opportunity to hear directly from Jane and also to ask questions. \nIf you’re joining us in London\, we will be meeting before and afterwards in a nearby pub for an opportunity to chat with other ICG members. \nCentral London meet up \nTimings:  \n4pm: The Slaughtered Lamb 34-35 Great Sutton Street\, EC1V 0DX \n5pm: The Market Research Society 15 Northburgh Street\, London EC1V 0JR \n6.30pm: The Slaughtered Lamb 34-35 Great Sutton Street\, EC1V 0DX \nTo attend the MRS talk in person please register here\nJoin the MRS remotely at 5.30pm on Teams \nWhilst there is a limit of 50 attendees in person\, this will be a hybrid event and all are welcome to join online via Teams: \nMicrosoft Teams – Join here\nJoin the meeting now \nMeeting ID: 348 391 358 289 \nPasscode: TW3Bm3NC \n  \n 
URL:https://theicg.co.uk/event/icg-and-mrs-with-a-pub-meet-up-before-and-afterwards/
CATEGORIES:External Event,ICG Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250716T143000
DTEND;TZID=Europe/London:20250716T150000
DTSTAMP:20260407T144034
CREATED:20240103T111318Z
LAST-MODIFIED:20250714T154109Z
UID:36725-1752676200-1752678000@theicg.co.uk
SUMMARY:ICG Member Wellbeing Get-Together
DESCRIPTION:A bi-monthly 30-min online ‘Wellbeing Get-Together’  for ICG members. \n \nThese are opportunities for members to; \n\nshare/offload whatever they’d like to share with others\, whatever size or type of issue\, concern\, or niggle being faced\nask others for their thoughts/advice about this if desired\nget to know each other further through this.\n\nThink of these sessions as water-cooler moments; your chance to offload\, chat\, engage with others. It can be isolating working alone/in small businesses and these sessions are designed to mitigate against that. \nFeel free to chat about what’s going on in your lives holistically/widely\, not just about work-related stuff. \nAnother way to bring our community of members together. \nNo need to pre-register for these bi- monthly sessions: Login is https://zoom.us/j/93720922779 \n 
URL:https://theicg.co.uk/event/icg-member-wellbeing-get-together/
CATEGORIES:ICG Event
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/knowledge-2-497122662.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250710T180000
DTEND;TZID=Europe/London:20250710T220000
DTSTAMP:20260407T144034
CREATED:20250513T130106Z
LAST-MODIFIED:20250513T130106Z
UID:38636-1752170400-1752184800@theicg.co.uk
SUMMARY:ICG Annual Summer Party\, London
DESCRIPTION:This event has been generously sponsored by Rigour Research\, your data collection and analysis specialists. \n \n  \nTickets are now available for the ICG’s annual Summer Party on Thursday 10 July\, 6pm\, at the Lockhouse\, Paddington\, London. \n \nTickets are £40+VAT+ticketing fees\, to include great food and drinks. \nBuy your tickets here \n 
URL:https://theicg.co.uk/event/icg-annual-summer-party-london/
CATEGORIES:ICG Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250709T130000
DTEND;TZID=Europe/London:20250709T133000
DTSTAMP:20260407T144034
CREATED:20250603T101134Z
LAST-MODIFIED:20250603T101258Z
UID:38745-1752066000-1752067800@theicg.co.uk
SUMMARY:Why AI can be your saviour\, not your successor
DESCRIPTION:Our industry sometimes feels overwhelmed with the amount of AI tools bursting onto the market promising to do what we have spent our lifetime perfecting for a fraction of the speed and price. We can be suspicious\, cynical and a little bit terrified\, or accepting\, positive and excited.  Or often both at the same time. This session seeks to look at how we worked within both those mindets and shows how we think AI Powered Qual will never replace us\, but how it can completely enhance what we do\, making us more competitive\, able to take on bigger projects and liberate our time to focus on the strategic thinking our clients really pay us for. \nWelcome to QualifyAI \n \nSpun out of Firefish\, we’re not ResTech mercenaries seeking to obsolete you (and us!) but taking a qual heritage built over 25 years and redeploying it in an AI world. We’ll show how using our platform is opening up new revenue opportunities for Qualitative research\, reopening people’s eyes to the power of qualitative research\, leading to incremental revenues and an appreciation for Qual by clients who simply don’t have the time or budgets to include Qual in its everyday decision making. \nWe’ll give you a tour of the platform and its use cases\, and leave you with a sense of how you can take advantage of it to power your qualitative future\, just as it is helping to transform Firefish\, allowing our people to focus on our clients\, to do bigger\, more complex projects and opening up budget for more deeply human activities. \nAnd we’d like to have a bit of a debate about AI\, qual and the future too while we are at it. \nThe Speakers \nJem Fawcus \n \nJem has spent the last twenty five years building a world class qualitative research agency that has excelled in understanding humans to deliver insight that has helped clients create compelling communications to drive brand growth. \nRichard Owen \n\nRichard’s career has been rooted in innovation from the early days on the transition to online research\, to building and selling mobile applications\, to consultancy on transformation and now to the application of AI in research. \nwww.qualifyai.co \nRegister for this session here 
URL:https://theicg.co.uk/event/why-ai-can-be-your-saviour-not-your-successor/
CATEGORIES:Lunch&Learn
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250708T160000
DTEND;TZID=Europe/London:20250708T164500
DTSTAMP:20260407T144034
CREATED:20250624T122059Z
LAST-MODIFIED:20250624T122059Z
UID:38801-1751990400-1751993100@theicg.co.uk
SUMMARY:Qual researchers’ big opportunity with smaller brands
DESCRIPTION:This Knowledge Share has been generously sponsored by Yasna.ai\, the AI-powered platform that helps independent researchers\, consultants\, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100)\, sign up at yasna.ai \n \nThis Knowledge Share will be presented by ICG member Hugh Carling \n \nNew technology like Generative AI is enabling smaller brands to regularly access qualitative insights for the first time. We’ll explore how and why this development will grow the industry over the coming years and as it does\, provide big opportunities for independent qualitative researchers. \nSpecifically\, we’ll cover: \n\nThe scope of this growing market\nSmaller brands and qual research – then and now\nThe technologies driving change\nThe risks in that change\nThe opportunity for independent researchers\nHow you can capitalise on it\n\nThis will be supported by both primary and desk research\, and illustrated with recent examples. \nHugh Carling\, is a founder of Liveminds\, a pioneer of mobile qual and the creator of Behavioural Recruitment\, the MRS award-winning service that uses social networks to engage fresh participants in 190 countries. \nLiveminds have integrated generative AI throughout their mobile qual and recruitment platform to deliver curated insight videos from global participants in just 48 hours. Their mission is to enable every business to have access to the insights they need to grow. \n \n  \nJoin this session here  (no need to pre register)\n  \n 
URL:https://theicg.co.uk/event/qual-researchers-big-opportunity-with-smaller-brands/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250703T110000
DTEND;TZID=Europe/London:20250703T120000
DTSTAMP:20260407T144034
CREATED:20250515T103753Z
LAST-MODIFIED:20250515T104221Z
UID:38643-1751540400-1751544000@theicg.co.uk
SUMMARY:Click\, connect\, engage! Using cyberpsychology to motivate participants online
DESCRIPTION:This webinar is generously sponsored by InsightX\, specialists in designing custom fieldwork and data collection strategies to meet the unique needs of each client. Whether it’s B2B or B2C\, Quant or Qual\, CATI/Online/Mixed-Mode\, Locally or Internationally\, their omni-channel approach fosters authentic participation and ensure the collection of high-quality\, representative data. \n \nDo you want to know why participants in an online community won’t engage with each other? Why online focus groups feel so much harder to get going than face-to-face ones? Or why your participant happily videoed himself in the shower for a pre-task? Cyberpsychology has the answers – and more! In this webinar\, Dr Jo Meredith – who previously worked as an academic in the field of cyberpsychology – will talk through the high level theories that explain online behaviour\, and give insight\, tips and tricks into how to make sure you can get the most out of your participants online. \nDr Jo Meredith  \n \nDr Jo Meredith is Associate Director at Magenta Research. With a PhD in Social Psychology and a specialism in cyber and media psychology\, Jo has focused predominantly on understanding online behaviour and communication. She has published peer-reviewed academic papers in the specialist journals\, and worked in the highly regarded Cyberpsychology Research Unit at the University of Wolverhampton. Since joining Magenta\, Jo has made good use of her background in cyberpsychology\, working on projects on high media literacy and AI. \nAbout Magenta \n \nMagenta is a multi-award winning full-service global consumer insight agency. Magenta is a team of passionate senior researchers with diverse expertise\, from anthropology to AI\, cyber psychology\, semiotics and discourse analysis\, using innovative approaches to push boundaries and access how people truly think and feel. We foster an environment of curiosity\, challenging norms and brave thinking. Our mission is to bring real voices to the forefront\, unbound by methods\, choosing approaches that get closer to the consumer. Our visual storytelling will share a story you’ve never heard before. \n(3) Joanne Meredith | LinkedIn \nJo@magentaresearch.co.uk \nRegister for this session here
URL:https://theicg.co.uk/event/click-connect-engage-using-cyberpsychology-to-motivate-participants-online/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250625T140000
DTEND;TZID=Europe/London:20250625T150000
DTSTAMP:20260407T144034
CREATED:20250527T151221Z
LAST-MODIFIED:20250610T112824Z
UID:38722-1750860000-1750863600@theicg.co.uk
SUMMARY:ICG Member Census - Exploring The Results
DESCRIPTION:The ICG conducted a Member Census in February. \nThanks to the hard work and expertise of the team of members who ran and processed this*\, we’d now like to invite members to come along and hear some of the results. \nWe’d also like to take this opportunity to explore ICG ideas for improvement. \nSpecial thanks to the team who made the census happen: \nCore Team: \n\nRamona Daniel: Project Lead\nNadia Antropova: Project Lead \nArthur Fletcher: Data Host\nTony Isaacs: Data Processor\n\nAdditional Help: \n\nRose Wray-Brown\nLucy Nicholls \nAnge Taylor \n\nRegister your place at this now 
URL:https://theicg.co.uk/event/icg-member-census-exploring-the-results/
CATEGORIES:ICG Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250613T110000
DTEND;TZID=Europe/London:20250613T114500
DTSTAMP:20260407T144034
CREATED:20250522T164315Z
LAST-MODIFIED:20250522T165139Z
UID:38700-1749812400-1749815100@theicg.co.uk
SUMMARY:Prompt Design for Independent Researchers – Foundations
DESCRIPTION:This Knowledge Share has been generously sponsored by Yasna.ai\,the AI-powered platform that helps independent researchers\, consultants\, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100)\, sign up at yasna.ai \n \n  \nJoin ICG member Ramona Daniel\, 23Insights\, for this Knowledge Share\nThis 45-minute session will help you get more out of the AI tools you’re already using\, without needing to become a tech expert. You’ll learn: \n\nWhat different types of AI tools (like ChatGPT or Claude) can and can’t do\, and how to pick the right one for the job\nSimple\, repeatable ways to write prompts that give you better\, more relevant answers\nHow to fine-tune AI responses when they’re not quite right\nEasy ways to keep track of the prompts you’ve written\, so you can reuse and improve them over time\n\nThis is a hands-on\, interactive session for independent researchers who want to work faster\, think more creatively\, and make AI a more useful everyday tool. \nRamona Daniel \n \nI’m a cultural insights and research strategy consultant with over 25 years of experience at leading global agencies including Ipsos\, Kantar\, and across the WPP network. I now work independently\, partnering with organisations that need senior-level expertise on a flexible\, freelance basis. Clients value my ability to step into complex projects quickly. My work bridges strategic thinking and hands-on delivery\, from designing multi-market research programmes to translating data into compelling cultural narratives. I specialise in helping businesses decode cultural shifts\, optimise research processes for greater efficiencies\, and upskill teams – particularly at the intersection of traditional research methodologies and AI-driven analytics tools. \nhttps://www.linkedin.com/in/ramonadaniel/ \nhttps://www.23insights.co.uk/ \n \nNOTE UNUSUAL DAY AND TIME FOR THIS KNOWLEDGE SHARE. \n  \nLogin is https://zoom.us/j/96355976193\nNo need to pre-register
URL:https://theicg.co.uk/event/prompt-design-for-independent-researchers-foundations/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250603T120000
DTEND;TZID=Europe/London:20250603T124500
DTSTAMP:20260407T144034
CREATED:20250519T101117Z
LAST-MODIFIED:20250519T102604Z
UID:38656-1748952000-1748954700@theicg.co.uk
SUMMARY:Exploring the Potential of VR/AR in Consumer Insights
DESCRIPTION:This Knowledge Share has been generously sponsored by Yasna.ai\, the AI-powered platform that helps independent researchers\, consultants\, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100)\, sign up at yasna.ai \n \n  \nPlease join ICG member (and committee member) Barbara Du Perron\, Bric\,  who’ll talk to us about VR and AR\nWhat members will gain from attending: \n\nUnderstanding VR/AR & why it is relevant for Consumer Insight: What these technologies are\, current trends\, and why they matter for market research.\nOpportunities for Research: Practical applications like early-stage innovation\, pack testing\, shopper research\,  virtual home testing\, and usability research.\nCollaboration Potential: Exploring ways we can work together. I am especially interested in quallies that are open to conducting interviews in VR/AR (either remote or in-person with augmented/mixed reality)\, recruiters specialized in street intercepts or hard to research sample (e.g. headset owners) \, people that are great with video and that would be interested in creating immersive deliverables using VR/AR footage and industry/domain experts in relevant domains like automotive\, pack/ shopper or usability research.\n\nAbout Barbara \n \nBarbara is an independent consultant with a focus on research technology and innovation  (helping clients choose new tech/tools\, running pilots\, inspiration workshops\, etc). She’s currently transitioning to building research solutions that leverage the potential of VR/AR in market research. Barbara sits on the ICG committee and is responsible for Advertising and Sponsorship. \nNo need to pre-register for this session.\nLogin is https://zoom.us/j/96355976193\nNote that this Knowledge Share is at a different time to our usual Knowledge Shares.
URL:https://theicg.co.uk/event/exploring-the-potential-of-vr-ar-in-consumer-insights/
CATEGORIES:Knowledge Share
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250522T130000
DTEND;TZID=Europe/London:20250522T133000
DTSTAMP:20260407T144034
CREATED:20250429T162018Z
LAST-MODIFIED:20250430T133934Z
UID:38602-1747918800-1747920600@theicg.co.uk
SUMMARY:AI made easy: helping small teams make a big impact
DESCRIPTION:Grab your lunch and join us for a fast-paced\, insight-packed session designed just for independent market research consultants\, from Bilendi – end-to-end experts in both qual and quant. \n \nUnlock the next level of what you already do best. We will introduce you to BARI\, our AI qual assistant\, and show you how together\, you can: \n\nLaunch projects faster\nWork smarter with automated scripting\, moderation\, analysis & PowerPoint reports\nTap into large sample sizes for results you can confidently generalise #quantifiedqual\nExtend your capabilities – not your overhead\nGive you back space for creative\, strategic thinking\n\nWe’ll also share case studies showing how independent consultants like you are delivering boardroom-ready insights without scaling their teams. \n  \nAbout Bilendi and the Discuss Platform: \n\nOne-stop-shop: Quant and qual expertise\, with online access panels\, online quant\, an online qual platform\, recruitment\, incentives\, and analysis — all under one roof\nAI-powered efficiency: From scripting to moderation to final deliverables\, get more done\, faster\nOnline Qual platform: designed for your one-to-one and collaborative online communities\, with end-to-end AI for speed\, depth – and even breadth!\nYour Partner All Around the World: Local teams\, multilingual capabilities\, and seamless market coordination\nDesigned for you: We regularly support independent consultants and small teams with right tools\, expertise\, and flexibility.\n\nSpeakers: \nMelissa Short \n \nMelissa is a skilled qualitative researcher who leads full-service projects for Bilendi’s clients in France. She is currently dedicated to enhancing the Bilendi Discuss platform\, ensuring it meets the evolving needs of qualitative researchers in today’s market. \nAnthony Brodbin \n \nAnthony is focused on the sales side of Bilendi\, specialising in the Qualitative offering. He has extensive experience in aligning technology with research needs\, having worked for platforms like Recollective\, Zappi\, and Forsta. He is dedicated to helping clients unlock the full potential of Bilendi Discuss and its advanced AI features. \n  \nRegister for this session here
URL:https://theicg.co.uk/event/ai-made-easy-helping-small-teams-make-a-big-impact/
CATEGORIES:Lunch&Learn
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250522T110000
DTEND;TZID=Europe/London:20250522T120000
DTSTAMP:20260407T144034
CREATED:20250429T164911Z
LAST-MODIFIED:20250514T113628Z
UID:38606-1747911600-1747915200@theicg.co.uk
SUMMARY:Commercial semiotics - IN ACTION!!!
DESCRIPTION:This webinar is generously sponsored by InsightX Research Solutions \, specialists in designing custom fieldwork and data collection strategies to meet the unique needs of each client. Whether it’s B2B or B2C\, Quant or Qual\, CATI/Online/Mixed-Mode\, Locally or Internationally\, their omni-channel approach fosters authentic participation and ensure the collection of high-quality\, representative data. \n \n  \nWe welcome ICG member Ashley Mauritzen to present this webinar. \nCommercial semiotics – IN ACTION!!! \nA hands-on guide to integrating commercial semiotics and cultural analysis into your research practise. \nSemiotics and cultural analysis have so much to offer – but if you’re struggling to get your head round them\, how do clients stand a chance? This webinar gives you the practical grounding you need to integrate this powerful methodology – with its unique capability to surface hidden meanings and make sense of the cultural noise. \nHow? We will be going low on theory and big on application. Getting beyond how it works to how it’s used. With a total absence of jargon\, some interactive decoding and plenty of case studies along the way. \nCome along if you’re curious to know: \n⁃            When could semiotics add most to your project? \n⁃            How can you sell semiotics to clients? \n⁃            How can semiotics work alongside qualitative and quantitative research? \n… and plenty more. \nAshley Mauritzen \n \nAshley Mauritzen has been helping brands decode consumer culture and future-proof their place within it since 2010\, working across brand positioning\, product innovation and creative development for some of the world’s biggest brands. \nWith a background in journalism\, her practice is distinct for its emphasis on demystifying semiotics\, producing clear\, provocative and actionable strategic insight with plenty of personality. \nA seasoned independent consultant\, Ashley partners with big agencies and boutique outfits – from proposal right through to client presentation. \n(12) Ashley Mauritzen | LinkedIn \nRegister for this webinar here\n  \n 
URL:https://theicg.co.uk/event/commercial-semiotics-in-action/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250521T130000
DTEND;TZID=Europe/London:20250521T133000
DTSTAMP:20260407T144034
CREATED:20250428T104815Z
LAST-MODIFIED:20250428T104953Z
UID:38589-1747832400-1747834200@theicg.co.uk
SUMMARY:Discover an integrated qual platform that streamlines projects for everyone
DESCRIPTION:Most qualitative research platforms have a learning curve\, require you to operate in a sandbox\, and are often expensive. You like Zoom\, your respondents like Zoom. But what about situations when clients need to observe? Do you have to jump through hoops to prevent contamination between client and participants or pay a small fortune to provide virtual backroom to clients? \nWhat we will cover during this lunch and learn session is a ‘how-to’ – how to use your existing tech stack with platforms that enhance capabilities\, not just replace them. \nOur thinking is simple. Zoom is a world leader in enterprise class online meeting SaaS. Why not have a qual research specific layer added on top of Zoom to turn it into an online qual research hub? \nFlowres is not just about a ‘Virtual Backroom’. Flowres has analysis layer that is well appreciated by researchers worldwide. \nWhy should you attend: \nDiscover how independent insight consultants can leverage tools like flowres.io to utilize the video capabilities of your Zoom or Teams subscription and streamline your online qual research  without paying ‘bloated’ platform costs. \nAbout flowres.io: \nFlowres is the all-in-one qual research platform built by researchers\, for researchers. \nIt seamlessly integrates with Zoom\, Teams & Meet — no new logins needed for participants or clients. Includes a dedicated observer backroom\, automated transcriptions\, AI-assisted analysis\, and real-time moment capture. flowres helps independents work smarter\, deliver faster\, and scale insight with confidence. \nAbout the presenters: \nJiten Madia (https://www.linkedin.com/in/jitenmadia/) (Founder & CEO) \n \nQualitative researcher at heart\, Jiten has been a practitioner of qualitative research for 6 years early in his career. Jiten has spent time on both client and agency side working with consumer insights in different capacities. \nManiish Karve (https://www.linkedin.com/in/maniishkarve) \n \nManiish has extensive experience in running market research operations at scale for some of the largest agencies in the world. He has also been a data analytics practitioner on the latter part of his career. \nPrivacy you can trust \nFlowres is GDPR-compliant\, ISO 27001 certified\, and aligned with MRS and ESOMAR standards. Your data stays within a secure\, walled garden—never used for model training. We’ve signed data processor agreements with leading LLMs to ensure maximum confidentiality. \nExclusive for ICG members\nGet preferred access\, hands-on support\, and a 20% discount on monthly subscription.\nStart your free pilot: Register here – https://flowres.io/signup\nConnect with us: hello@flowres.io \nFurther reading/viewing \nCase Studies: \n\nSpeedy response to fast turn-around report using flowres\, by Elizabeth Kasumi\n\nhttps://youtu.be/-j1tNt8DuiM?si=KnJtVANW-BSb-O81 \n2. Driving cost efficiency in Online Qual fieldwork \nhttps://flowres.io/blog/driving-72-percent-cost-efficiency-in-online-qualitative-fieldwork \nTestimonial: \nNRGMR: why Shannon adopted flowres\, and the impact of flowres on NRGMR’s online qualitative workflow – https://youtu.be/ESVGkTb_Dno?si=ZJZDa3Gh45bvPw_u \nRegister for this session today\n 
URL:https://theicg.co.uk/event/discover-an-integrated-qual-platform-that-streamlines-projects-for-everyone/
CATEGORIES:Lunch&Learn
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DTSTART;TZID=Europe/London:20250515T110000
DTEND;TZID=Europe/London:20250515T123000
DTSTAMP:20260407T144034
CREATED:20250403T165408Z
LAST-MODIFIED:20250407T090338Z
UID:38497-1747306800-1747312200@theicg.co.uk
SUMMARY:AI And The Future Of Research - An ICG Panel Debate
DESCRIPTION:This panel debate has been generously sponsored by Quallie AI\, a tool to analyse interviews\, discover themes and share clips from research. \n \n  \nThe ICG is committed to helping its members stay ahead of the curve in relation to AI innovation in resarch; we believe there is great power in sharing our collective experiences and intelligence together.  This ICG event ‘AI and the future of research’ has a dual purpose: \n\nSharing our experiences of using AI tools and visions of the future\, so we learn from each other\nCo-creating what we researchers need to do\, so we help future-proof our roles post AI.\n\nAttendees will leave with a stronger idea of how AI is being used in a range of research methods\, its benefits and shortcomings\, and more confidence in how we can secure our roles in this post-AI era. \nIt will be an interactive event with attendees sharing their thoughts via text chat. \nWe encourage all members to attend\, whatever your thoughts and experiences of AI are. Please come and join in the debate. We will not be recording the session to encourage everyone to be open with their thoughts. \nWe will be launching a survey before this session to help shape our discussions – please look out for publicity about this and complete it. With special thanks to Aakanksha Haran for hosting this survey. \nWe would also like to thank Hugh Carling for hosting on his Liveminds platform some videos of thoughts from a few ICG members about the topic which we’ll be using during the debate. \nOur Panel Chair and Panellists \n\nNadia Antropova\nHugh Carling\nChris Cook\nRamona Daniel\nSidi Lemine \nTom Woodnutt (Panel Chair)\n\n  \nRegister for this session here \n 
URL:https://theicg.co.uk/event/ai-and-the-future-of-research-an-icg-panel-debate/
CATEGORIES:ICG Event
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DTSTART;TZID=Europe/London:20250514T130000
DTEND;TZID=Europe/London:20250514T133000
DTSTAMP:20260407T144034
CREATED:20250424T102353Z
LAST-MODIFIED:20250424T104156Z
UID:38578-1747227600-1747229400@theicg.co.uk
SUMMARY:AI powered qual analysis: getting to the insight without losing human touch
DESCRIPTION:Join Marco Rovagnati from Quallie Ai where he’ll cover the latest advancements in AI enabled insights\, best practices for using AI in your work\, challenges that many researchers face\, and a short demo of Quallie.Ai. \nQuallie AI \n \nQuallie.Ai is a tool to analyse in-depth interviews and focus groups using AI\, it’s designed to automate the tedious tasks enabling you to focus on the craft of insights generation. \nMarco Rovagnati \n \nMarco is a qualitative researcher specialising in strategic insights for innovation who worked for global brands like Diageo\, Nike and HP. After years as an insights practitioner he built Quallie.Ai to solve for his most telling pain points while keeping the craft of the strategist intact. \nRegister here \n  \nhttps://quallie.ai/\nhttps://www.linkedin.com/in/marcorovagnati/\nhttps://www.linkedin.com/company/quallie-ai
URL:https://theicg.co.uk/event/ai-powered-qual-analysis-getting-to-the-insight-without-losing-human-touch/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
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