The ICG

Shopper Brain Conference Europe 2023
2023-10-25 08:00 - 2023-10-26 17:00 (Europe/London)
25-26 October 2023, Dublin, Ireland
Take a deep dive into the intricate workings of consumer behavior at the Shopper Brain Conference Europe. This immersive event, tailored for consumer insights professionals in the FMCG industry, offers profound insights into your customers, inspiring innovative strategies to enhance growth and competitiveness.
The nexus of this conference is the enthralling blend of neuroscience, behavioral science, and retail marketing. You’ll be taken on a journey through the maze of your customers’ minds, deciphering their wants, needs, and how they interact with brands, products, and spaces.
Beyond the learning opportunities, the conference also promises fantastic networking moments. Mingle with industry peers during the breaks and drinks, and indulge in lively discussions over delicious meals during our conference dinners. Expand your network, exchange ideas, and create meaningful connections.
Your journey towards an enhanced understanding of your shoppers begins here. Register now! Use the code ICG100 for 100 EURO discount
www.shopperbrainconference.com/dublin

ICG Training: Transforming Online Market Research using Gamification; The Science, Design Application, and Impact
2023-10-24 11:00 - 13:00
This session has been generously sponsored by GiftPay, empowering you to send instant rewards to your participants at no extra cost, redeemable at 80+ top retailers of your choice

In this 2-hour training session with Betty Adamou, learn the science and psychology behind gamification, and why it’s being used in every industry on the planet – and why we need more of it in market research:

Understand what a ‘Survey MOT’ is, and how you can use this approach to improve your questionnaire, even pre-gamification
See examples of real gamified surveys that have worked well, and hear case studies where Betty Adamou has used gamification in online surveys for her clients, with shared impact stories and results
Get pro-tips and best practice design guidance for designing your own gamified survey
Gain an experience-driven guide on implementing your design back at the office
Get a view into the future; where will gamification in online market research be 5-10 years time?

Why should you attend?
Countless market researchers have grown frustrated by the juxtaposition between industry buzz about technologies like VR, AR, and the Metaverse, but still struggle in the day-to-day when it comes to gaining quality data from engaged participants through online surveys. This session shows how gamification can and has proven to be one of the most effective design and technical approaches to better the research experience, for everyone involved, with practical tips and ‘how to’ guides. Take-away more confidence in what gamification is (and isn’t), while learning the fundamentals of design so you can start elevating your projects from today. If you’re keen to find a method that can really help you turn things around and increase response rates, lower drop-out rates, and increase participant engagement for better data quality and reliability, then this training session is for you.
About Betty Adamou

Betty is the inventor of ResearchGames™, Founder of Research Through Gaming, and author of ‘Games and Gamification in Market Research’ (Kogan Page, 2018), the first book on using game-based methods for online surveys, now published in three languages.
Betty is an in-demand ‘Serious Games’ and Gamification Designer, workshop facilitator, university guest lecturer, and consultant. Betty regularly works on behalf of Fortune 500 brands, charities, and agencies where she supports businesses to design engaging and data-driven games to solve commercial problems.
Her games have been played by more than 20,000 people worldwide, and to fantastic user feedback.
Betty has gained several accolades and awards in innovation, including 1 of 7 women shaping the future of market research, winner of the NGMR Disruptive Innovation Award, the Enfield Entrepreneur of the Year Award, and Ginny Valentine Badge of Courage Award.
She has been interviewed by publications globally on her innovative approach to research – most recently on BBC radio in the UK.
During the first COVID-19 lockdown, Betty also launched the Not Sorry Club, a not-for-profit that celebrates and inspires unapologetic women, which has seen its’ first podcast series ‘Tales of Female Badassery’.
In 2023, Betty also published a book of poetry ‘//VLAMIS\’, and is Community Chair for the 2023 Gamification Europe Conference.
Links
Instagram: @BettyAdamou
X: @BettyAdamou
Linked In: https://www.linkedin.com/in/bettyadamou/
Website: www.bettyadamou.com.
Research Through Gaming website: www.researchthroughgaming.com
Book companion website: www.gamesandgamification.com
Buy the book online through the publishers’ website: www.koganpage.com/product/games-and-gamification-in-market-research-9780749483357
Not Sorry Club: www.notsorryclub.com
REGISTER FOR THIS TRAINING SESSION HERE
Interested in this training session? Why don’t you join our earlier interview with Betty on Thurs 5th Oct?

Interview with Betty Adamou, Gamification Expert
2023-10-05 11:00 - 12:00
This session has been generously sponsored by GiftPay, empowering you to send instant rewards to your participants at no extra cost, redeemable at 80+ top retailers of your choice

We welcome Betty Adamou, Gamification Expert, to discuss:

A bit more about her professional background and career to date
What Gamification is/isn’t
How it can be applied to market research and your business

This interview will give you a taster; if you’re interested in delving deeper, Betty will be running a 2-hour session for ICG members on the 24th Oct – register your place for this training here.
Links
Instagram: @BettyAdamou
X: @BettyAdamou
Linked In: https://www.linkedin.com/in/bettyadamou/
Website: www.bettyadamou.com.
Research Through Gaming website: www.researchthroughgaming.com
Book companion website: www.gamesandgamification.com
Buy the book online through the publishers’ website: www.koganpage.com/product/games-and-gamification-in-market-research-9780749483357
Not Sorry Club: www.notsorryclub.com

REGISTER FOR THIS INTERVIEW WITH BETTY ADAMOU HERE

QRCA Worldwide Conference: Lisbon, Portugal
2023-10-04 08:00 - 2023-10-06 17:00
Delighted to be promoting the QRCA Worldwide Conference, October 4-6, 2023 in Lisbon, Portugal.
Registration is now open and ICG members get a discount of 10% off – use code ICG10.
Act fast and register. This will be a popular conference.
www.QRCA.org/ww2023

Knowledge Share: Demystifying UX Research
2023-10-03 16:00 - 16:45
This Knowledge Share is generously sponsored by Opinion Hub , Research Rooms, Sensory Lab, Data Collection and Fieldwork, based in London with Nationwide coverage

As a seasoned UX Researcher, Deborah Simmons is often asked about the overlap between UXR and MR. Are they really all that different, or just the same competency within a different skin? During this session, Deborah will offer insight into what differentiates UX Research from traditional MR, and how to adapt your skills to fit within the UX landscape. It will be a discursive session with plenty of time for questions.
So, if you’re considering transitioning into UXR – or you just want to find out a bit more about it, then this taster session is for you.
Deborah Simmons

In 2013, following a number of years building her skills and experience in small method-neutral insight consultancies, Deborah set up Camino Insight. Her first freelance role was also her first foray into UX Research. Without any UX training the learning curve was steep and Deborah found herself navigating through the jungle of digital product development with little support to fall back on. As well as full-service projects, she now takes on Lead User Researcher roles for global brands such as Anglo American and Nissan, where she specialises in helping businesses along their journey toward digital transformation.

REGISTER FOR THIS FREE KNOWLEDGE SHARE HERE

Mindset To Create - North of England
2023-09-28 14:00 - 18:00 | Reflections Manchester, Harefield House, Alderley Road, Wilmslow, Cheshire,, Cheshire, SK9 1PF, United Kingdom
This event is generously sponsored by Bilendi, helping you collect data and create value through market research, customer engagement and loyalty services for your business. It is generously hosted by Reflections Manchester, a beautiful, adaptable, bright and creative facility for market research in the Northwest.
A unique, creative, collaborative event for those working in the North of England in the insight sector.
Reserve your place if you want to:

group work to explore problem solving and flexible thinking: how to bring creativity into your business (the first part of the afternoon)
practice creativity with our expert ICG members Joe Bonnell and Lisa Tomlinson (the second part of the afternoon)
help your business and clients get into the right conditions for creativity
see, think and feel in new ways
network, mingle, have fun.

You definitely don’t need to identify as a ‘creative’ person to get lots of out of this session…
Reserve your free space here (hurry, only 30 places available!)
For those of you who are able to stay beyond 6pm, we are hoping to go on to a local pub…
For more info/event host: Kath Rhodes: collaboration@theicg.co.uk https://www.linkedin.com/in/qualstreet/

Bilendi

Reflections Manchester Viewing Facility

Inclusive research: Unveiling the truths of Latino consumers
2023-09-28 14:00 - 15:00 | https://zoom.us/j/2071827436
Empathy is at the heart of qualitative research. Yet many factors can undermine understanding respondents, especially when working with participants from different cultures. Whether we are conscious of them or not, these factors can discourage respondents from sharing their experiences and perspectives – and hinder our efforts to uncover critical insights for business growth.
Key takeaways from attending this webinar:

Best practices for research involving Latino consumers, including research design that contributes to cultural understanding and deep disco
Two successful case studies including how to communicate the key insights to stakeholders in a way that is relevant to the business and builds confidence.

Isabel Aneyba, Managing Director, COMARKA Research

Isabel Aneyba is founder and director at COMARKA, a cross-cultural research partner based in Austin, TX. She focuses on designing empathy experiences and innovative co-creation methods for better products and services. Her work has guided successful product and services launches in several categories including food and beverage, retail, health care and technology.
She has done extensive research in the U.S., Mexico and LATAM. For her work toward a more inclusive industry, Isabel Aneyba received the REEL award (Research and Equitable Leadership) in 2020 and the recognition as one of the top 50 most influential insights leaders in the U.S.
Isabel is also an ICG member.

www.comarka.com I 512.299.2077
Your Effective Cross-Cultural Research Partner
REGISTER FOR THIS WEBINAR HERE

ICG AGM 2023 with Jane Frost (MRS) as guest speaker
2023-09-20 09:00 - 10:00 | https://zoom.us/j/2071827436
We are delighted to be welcoming Jane Frost, CEO of the MRS, at this meeting. Jane will be talking about some key trends and predictions for the market research sector, and will be available to answer your questions about this.

Jane will be speaking at 9am, after which the agenda for the AGM will be:
1. To accept the Treasurer’s Report and Accounts for the financial year 2022/3
2. To approve the appointment of PHSK as auditors
3. To approve the appointment of the ICG Committee.
The accounts for this year can be viewed here.
We look forward to seeing you there!
REGISTER FOR THIS EVENT HERE (Open to ICG members only)

Secure Your Business with These 7 Essential GDPR and Information Security Tips
2023-09-14 11:00 - 12:00 | ICG Zoom Room: https://zoom.us/s/2071827436?pwd=[REDACTED]
This webinar has been generously sponsored by Indiefield, specialising in providing market research fieldwork and respondent recruitment services to meet the needs of today’s market researchers.

GDPR and information security continue to evolve and we have 7 tips to make sure you stay up to date covering:

device security
procurement questionnaires
the use of artificial intelligence software and
the potential changes as a result of the Data Protection and Digital Information Bill.

The companies you work for want to be confident that they are working with a business which takes GDPR and information security seriously. This frequently requires an understanding of a changing environment and being confident that any cyber threats to your business are being managed. Failing to convince a client that your business is secure and GDPR compliant is costly and can lose you work. This webinar will provide 7 actions to get you up to date. There will also be time to ask questions about GDPR or information security compliance.
Lesley Cooley

Lesley Cooley has over 25 years’ experience in process improvement combined with 18 years in data protection compliance. Lesley holds the respected ISEB Certificate in Data Protection and enjoys working with a range of organisations to get the best practices for them in place. Lesley is a part qualified accountant, and a Level 5 Institute of Leadership and Management coach and Mentor as well as an Institute of Risk Management qualified Risk Manager. Lesley is also a certified Information Security Management System Lead Auditor which means that she can audit to the ISO27001 (Information Security) standard and a qualified change manager. Lesley works with lots of market research companies of varying sizes and so understands the priorities for you and your business.
You can find out more about Lesley and GDPR Advisors here
Linkedin – https://www.linkedin.com/in/lesleycooley/
Facebook- https://www.facebook.com/GDPRAdvisorsUK
Websites – www.gdpradvisorsuk.com and www.audit-and-risk.co.uk

REGISTER FOR THIS FREE WEBINAR HERE

Lunch & Learn with Yonder Data Solutions
2023-09-13 13:00 - 13:30 | https://zoom.us/j/2071827436
We welcome Daniel Singham from Yonder Data Solutions to run this Lunch&Learn for us.

In the ever-evolving world of market research, data quality concerns have become more prominent than ever. At Yonder Data Solutions, we take pride in the quality of data we deliver to our clients. By placing respondents at the heart of the research process and employing a combination of automated quality checks and manual checks carried out by our experienced team, we ensure that our data always stands up to integrity.
We run several omnibus services via online and CATI, as well as ad-hoc UK and International work.
To find out more, join us for an exclusive lunch and learn on 13th September at 1pm hosted by our brilliant Commercial Director, Daniel Singham who has been in the industry for over 16 years and is on the MRS ED&I Council.
Yonder Data Solutions is a trusted online and telephone fieldwork and data collection agency based in the UK. We are an MRS Company partner, hold the ISO20252 standard for market research services and operate our highly respected online panel, Y Live.
https://www.linkedin.com/in/daniel-singham-2288346/
https://www.linkedin.com/company/yonderdatasolutions/

Yonder Data Solutions

Yonder Data Solutions

Home

Yonder Data Solutions

REGISTER FOR THIS FREE SESSION HERE

Knowledge Share: Making Introversion Work
2023-09-12 16:00 - 16:45 | https://zoom.us/j/2071827436
This Knowledge Share has been generously sponsored by Opinion Hub
This Knowledge Share will be presented by Carol Raithatha, Carol Raithatha Ltd.
Introverts as compared to be extroverts can be defined as people who are more reflective, prefer calm and quiet environments, and get their energy from spending time alone. They may also be shy or reserved. This is at odds with our business environment which focuses on action, speed, networking, and self-promotion. Being an introvert and a consultant can be difficult. But introverts have much to offer.
This Knowledge Share session will discuss a few typical ‘troubling’ type situations for introverts and suggest tips for working through those, both from the point of view of an introverted person and from someone who is collaborating with introverts. We will finish off the session with a brief look at how tailored coaching can help introverts flourish at work.
Carol Raithatha

Carol is the Director of Carol Raithatha Limited, a consultancy specialising in food and drink research, sensory evaluation, qualitative and desk research, and B2B approaches. In addition, Carol Raithatha Limited offers coaching to research and related professionals. Carol is a strategic thinker with a pragmatic mindset. Carol holds an ILM Certificate in Effective Coaching and Mentoring, an MBA, and is a Certified Member of the MRS and a member of the ICG and AQR.
Carol Raithatha Limited
www.carolraithatha.co.uk
REGISTER FOR THIS SESSION HERE

MRS Inclusion Pledge: PANEL DEBATE and Q & A
2023-09-12 11:00 - 12:00
Join us on Tuesday 12 September, 11am-12 noon, for a Panel Debate and Q&A Session about the MRS Inclusion Pledge.

The panel will comprise of agency and client-side Equality, Diversity and Inclusion (EDI) representatives:

Rebecca Cole
Kate Dale
Theo Francis
Nick Baker
Georgie White

In addition to hearing their perspectives on some relevant questions, you’ll also hear a bit more about how the Inclusion Pledge could fit your business, and have the opportunity to ask your own questions.
FIND OUT MORE ABOUT THE PLEDGE AND SIGN UP HERE
REGISTER FOR THE PANEL DEBATE HERE

Knowledge Share: Do more with less - an introduction to insight synthesis
2023-09-07 14:00 - 14:45 | ICG Zoom Room: https://zoom.us/s/2071827436?pwd=[REDACTED]
This Knowledge Share has been generously sponsored by Opinion Hub

Insight budgets are under pressure. Rather than commission new projects, our clients are being asked to do more with what they already know. In this introduction to insight synthesis, we’ll show you how to maximise the value in your client’s existing research.
We’ll cover:
– Why you should synthesise your insight
– Four simple steps to follow
– Tools and techniques to help
– And pitfalls to avoid
Dan Young

Dan set up Shed Research to help organisations make more of their existing research. In the past year, he’s been doing this for HSBC UK, Cancer Research UK, General Mills, Guide Dogs, and BSH Group (the people behind Bosch and Siemens). In 2020, Dan was fortunate enough to win the ICG/MRS Independent Consultant Award. He’s a frequent speaker on the topic of insight synthesis and regularly trains insight teams how to make more of their existing insight.
Shed Research Consulting
+44 (0)7980 988 762

REGISTER FOR THIS SESSION HERE

Lunch & Learn with ResearchBods
2023-08-09 13:00 - 13:30 | https://zoom.us/j/2071827436
Come and join us at this Lunch&Learn session with ResearchBods.

What will be covered?
ResearchBods is a UK based Global Data Collection partner that offers Agencies, Brands and Independent Consultants, a range of innovative online Qual and Quant Solutions. We combine tech with operational excellence to ensure consistent and high quality delivery across research projects.
We’d love to share a quick overview of our Online Community platform, our approach to ensuring Data Integrity during online Quant studies, and our introduction of AI solutions to enrich your insight delivery. Most of the session will be focused on Data Integrity, however, and the measures we put in place to ensure real people are providing the responses to your questions.
Why is ResearchBods a great fit for micro-businesses in research?
We’ve supported micro-businesses and freelancers for years, so we truly value the importance of offering a trusted partner service that can deliver time and again! Our service model is scaleable and can support self serve clients, or those that require full serve and everything in-between! The solutions we offer are not only industry leading, but we’re also massively competitive on price and our dedicated support teams will do whatever they can to help you convert projects.
Dale Henry, Sales Director

Dale has been at ResearchBods for 7 years, working across various Product Solutions in a client servicing capacity. Dale’s passion lies within tech enablement and supporting clients with making strategic business decisions through accurate data delivery.
https://researchbods.strat7.com/
https://www.linkedin.com/company/strat7.researchbods/mycompany/
Discount for ICG members
As mentioned our project prices are always competitive, we rarely lose out on price. We’re happy to offer 15% discount to ICG members on the first project commissioned with us.
REGISTER FOR THIS SESSION HERE

MRS Inclusion Pledge - PANEL DEBATE and Q&A SESSION
2023-08-08 08:00 - 17:00
Join us on Tuesday 12 September, 11am-12 noon, for a Panel Debate and Q&A Session about the MRS Inclusion Pledge.

The panel will comprise of agency and client-side Equality, Diversity and Inclusion (EDI) representatives:

Rebecca Cole
Kate Dale
Theo Francis
Georgie White

In addition to hearing their perspectives on some relevant questions, you’ll also hear a bit more about how the Inclusion Pledge could fit your business, and have the opportunity to ask your own questions.
FIND OUT MORE ABOUT THE PLEDGE AND SIGN UP HERE
REGISTER FOR THE PANEL DEBATE HERE

Knowledge Share: Mystery Shopping - What? Why? How?
2023-08-01 16:00 - 16:45 | https://zoom.us/j/2071827436
This Knowledge Share session has been generously sponsored by E-Tabs, bringing cutting edge automated charting for your projects in PowerPoint & Google Slides

Join us at this Knowledge Share, presented by Carole Arvanitis, Newlann Mystery Shopping

What will be covered?

What is mystery shopping?
What it gives you.
When and why people buy it.
How you do it

About Carole

After many years with GfK Mystery Shopping, I set up on my own in 2014 and launched Newlann. With only three of us, we are much smaller than most mystery shopping companies. What we try to offer is an in-depth service really thinking about what needs to be evaluated and how the results can be used to make improvements. We tend to work on fairly small projects, often quite complex and challenging ones. We have our own bespoke IT platform and a panel of about 8,000 shoppers across the country.
https://www.linkedin.com/in/carolearvanitis-newlannmysteryshopping/
REGISTER FOR THIS KNOWLEDGE SHARE HERE

Mental Fitness: 3 keys to better stress management
2023-07-27 11:00 - 12:00 | ICG Zoom Room: https://zoom.us/s/2071827436?pwd=[REDACTED]
How often have you felt stressed of late? A 2021 Gallup poll showed that 44% of us felt stressed, just yesterday!
Stress is a regular and frequent factor in our lives these days, and can be triggered by everything from work pressure, to home life, money and relationships. But its how we deal with it that can be crucial to our performance and wellbeing.
In this session we’ll explore

Worrying increase of stress levels globally (and impact within the insights industry)
The anatomy of stress
My story of how stress became a form of self sabotage
Mental Fitness techniques to deal with stress
Q&A

Not only will you learn about stress and how it affects you, but you’ll come away with 3 powerful mental fitness techniques to help you deal with stress whenever it arises.
Lara Meyer

Lara is a researcher turned professional coach who has a degree in Psychology (BSc) and is trained in multiple coaching methodologies (Co-Active and Positive Intelligence) and is an accredited member (ACC) of the International Coaching Federation (ICF). She brings a multitude of leadership skills from a corporate career spanning almost 20 years in Research with TNS, Kantar, Hall & Partners, as wellas client-side at Microsoft & Hive and now supports growing start-ups via her consultancy Scale Up Insight.
She is committed to empowering senior leaders within the research and insights space to bringout the best in themselves, their teams and their companies.
Women’s Leadership Coach (lara-meyer.com)
lara@lara-meyer.com

REGISTER FOR THIS FREE WEBINAR HERE

The 5 ways to grow your business’s profits
2023-07-26 11:00 - 12:00 | ICG Zoom Room: https://zoom.us/s/2071827436?pwd=[REDACTED]
This webinar has been generously sponsored by Perspective Research Services.

Many business owners work hard to improve their profits but miss an opportunity to make significant gains to the bottom line by leveraging 5 often overlooked inputs; the ‘5 Ways’.
This simple but effective approach will give you clarity on how to grow your business and actionable steps that you can implement immediately.
Justin will demonstrate how focusing on 5 areas of your business can deliver a 50% increase in revenue and a 60% growth in gross profit using proven strategies and tactics.
Justin Charlton-Jones

Justin is an experienced business leader and public speaker who has successfully led and grown 5 small businesses in the UK. His passion is working with small businesses to help them grow. He now leads a business coaching company, but previously worked in the research and insight sector where he managed and grew a number of independent consultancies as well as running a UK division of an international agency.

REGISTER FOR THIS FREE WEBINAR HERE
https://www.linkedin.com/in/justin-charlton-jones/

Introduction to AMSR - a free resource for storytelling and bringing context to research and insights
2023-07-13 14:00 - 15:00 | ICG Zoom Room: https://zoom.us/s/2071827436?pwd=[REDACTED]
Please join ICG member Judith Staig for this webinar.

Tim Harford advises that, when we see a number, we should ask ‘is that a big number?’ One of the ways we can answer that question is to look at recent history. For example, is the interest rate high? Only when compared with the last few years – back in November 1979, it was 17%.
This webinar will introduce you to the AMSR – a fantastic free resource for researchers. The AMSR curates post-war market research projects, papers, and publications and is full of nuggets of gold that will help you put context around today’s markets, find data to spin stories around and bring your insights to life.
The webinar uses the three recent AMSR publications to showcase stories about key issues of our time such as women at work, sustainability, diversity and inclusion, inflation and referendums, as well as to report on the changes and developments we have seen in our industry. Link to publications here
What will I learn? You will know how to use the AMSR for your own research and also what you can do to become involved with what is one of the foremost and most valuable charitable endeavours in our industry.
Judith Staig

Judith is a writer and content strategist working in the research and insights sector. She helps AMSR with marcomms as a volunteer.
REGISTER FOR THIS WEBINAR HERE
https://www.linkedin.com/in/judith-staig-993153/

AMSR home

The ICG's Annual Summer Party
2023-07-06 18:00 - 22:00 | Sir Christopher Hatton, 4 Leather Lane,, London, , EC1N 7RA
Come and join us in celebrating summer. Open to ICG members and non-members.
We’ll be in the raised bit of the bar. Food and drink available. £25+VAT+Eventbrite fee
Special thanks to our main co-sponsors, Bilendi , the preferred panel provider used by consultants all over the UK and Europe, and Reflections. a beautiful, adaptable, bright and creative facility for market research in the Northwest.

BUY YOUR TICKETS HERE
We look forward to welcoming you.

Lunch&Learn with VisionsLive
2023-07-05 13:00 - 13:30 | https://zoom.us/j/2071827436
We welcome Nikki Baines from VisionsLive to run this Lunch&Learn for us.

VisionsLive is an online qualitative research platform. They provide support services: 24-hour ticketing service, project manager assigned to assist with every project, full service available (moderation, recruitment, sims trans) as well as a platform-only approach.
They also offer:

Webcam & Audio Focus Groups & IDIs
Text Chat Focus Groups and IDIs
Bulletin Board Communities

Whatever methodology you choose, the same key features are available:

Whiteboards
Heatmaps
Polls
Reporting

Although VisionsLive may also be a small team, our extensive experience has allowed us to build a vast network and a substantial supplier database. They offer both full-service and platform-only packages, ensuring flexibility to meet your specific needs. They also provide various payment options to make it convenient for you.
https://visionslive.com/
https://www.linkedin.com/company/visionslive-limited/mycompany/

REGISTER FOR THIS FREE SESSION HERE

Knowledge Share: Shopper Research
2023-07-04 16:00 - 16:45
This Knowledge Share session has been generously sponsored by E-Tabs, bringing cutting edge automated charting for your projects in PowerPoint & Google Slides
This session is designed to give a flavour of what shopper research is all about for those fairly new to the topic, who may be asked to consider this approach by their clients. There are always new things to learn, changes in consumer behaviour, and a myriad of products on offer, so more experienced researchers are welcome to join, but it will be kept at a fairly introductory level given the short amount of time. It will briefly cover different approaches and their merits, eye-tracking and a few practical hints and tips that may be helpful in field. It would be lovely to pass on some insights that may save another poor soul from freezing in the chiller aisle or getting footsore as they run back and forth in a massive Tesco! So do join this session if it sounds like you may find it useful.
Nanda Marchant

Nanda is a qualitative consultant with a long track record. Beginning her research career at a full service London agency, she went on to head up customer satisfaction studies at Barclaycard and then marketing roles at Barclays, before taking the plunge as a freelancer 20 years ago. Though specialising in finance early on, as many consultants will testify, they can apply their expertise to many different topics. So, in recent years she has also built a wealth of knowledge in shopper research, having haunted many a biscuit aisle and bustling bread counter to bring brands an insight into how their customers think, browse and purchase.
www.addedinsight.co.uk

REGISTER FOR THIS SESSION HERE

Lunch&Learn with CoLoop
2023-06-28 13:00 - 13:30
Join Alex Coonar and Jack Bowen, founders of CoLoop, to;

get a bit of background and introduction for CoLoop
Have a demo of it
Hear more about future developments & roadmap
Have an opportunity to ask them questions

CoLoop

CoLoop is the AI copilot for qualitative research and can help independent researchers compete with bigger less agile teams.
AI in research is now table stakes and an overwhelming 90% of firms are now investing in AI tooling.
CoLoop are building with the specific thesis that the sum of researchers with AI tooling will significantly out-compete either individual part.
CoLoop is currently in pilot phase or on live projects with ~30 consultancies including several global players across more than 8 countries.
Jack Bowen and Alex Coonar
Jack, CEO of CoLoop, and Alex, CMO of CoLoop, started building AI tools for research after graduating university in 2020.They tarted with genei, a note taking and summarisation tool aimed at students and researchers.
They raised a venture backed seed round from Silicon Valley investors in 2021, and then scaled to thousands of users and more than $1M+ in sales.
They developed CoLoop to solve the problems they experienced with customer and discovery interviews.
https://www.coloop.ai/
https://www.linkedin.com/in/jack-at-coloop/
https://www.linkedin.com/in/alex-coonar-606622129/
REGISTER FOR THIS SESSION HERE

Designing and delivering hybrid events - a taster
2023-06-22 11:00 - 12:00
This webinar provides some ‘frames’ for tackling the complexity of hybrid (both face to face and online) events, including

a glimpse of our approach to designing and facilitating hybrid events

negotiating with clients
designing for engagement
Insights from case studies of hybrid events we’ve run.

Orla Cronin

Orla is a research psychologist, facilitator, trainer and consultant – her clients are mainly NGOs and other civil society organisations. She was an active member of the ICG for several years until the focus of her business changed. In fact, she is still in touch with some of you!
In over twenty years of facilitating, Orla has developed a broad toolkit of live and virtual facilitation methods. She has been providing training in both face to face and virtual facilitation since 2015. Her first hybrid workshop took place in 2017 and since then, with some talented colleagues – Una McAlinden and Kim Roth Howe – she’s been refining her experience and approach to these unusually challenging gatherings. they’ve delivered their latest Zoom and Miro based training in Designing and Delivering Hybrid Events to several hundred individuals and organisations across the US, UK and Europe, including to the National Council for Voluntary Organisations, Great Britain China Centre, the Soil Association, University of Durham and NHS Health and Care Research Wales.

Special offer to ICG members:
If you are interested in attending our training, we have a short (2.5 hour) ‘bootcamp’ running on October 18th (https://hybridmeetingbootcamp2023.eventbrite.co.uk) , and a 3 session ‘deep dive’ masterclass scheduled for September 12th, 13th and 14th (https://hybridmeetingmasterclassSept2023.eventbrite.co.uk) . Use the discount code ICG23 to get 15% off either course.
Orla Cronin also runs other training options – see here for more info: Facilitation training OCR ICG 2023
REGISTER FOR THIS WEBINAR HERE
Once you’ve registered, login for the webinar is: https://us06web.zoom.us/j/9884032090pwd=[REDACTED]
Meeting ID: 988 403 2090
Passcode: [REDACTED]
Contact Orla
www.orlacronin.com
www.framework.org.uk
Twitter:@croninorla, @frameworkorg, @ica_uk
LinkedIn: https://uk.linkedin.com/in/orla-cronin-8072442

Lunch&Learn: Optimizing Qualitative Research: Exploring the AI-Driven Capabilities of Qualzy
2023-06-14 13:00 - 13:30 | Online – GoToWebinar
Join this Lunch&Learn for an insightful exploration of the Qualzy platform’s brand-new AI-based features and their applications in qualitative research projects. This presentation will provide a comprehensive overview of the impact of generative AI on planning, design, moderation, engagement, analysis, and reporting, offering a fresh perspective on enhancing research efficiency and effectiveness.

REGISTER FOR THIS FREE SESSION HERE
(Once registered, login is https://meet.goto.com/815667629)

How do qual researchers feel about generative AI?
2023-06-08 11:00 - 12:00
This webinar has been generously sponsored by Qualzy

This session is for people who want to know how qual researchers feel towards Generative AI. It will be run by ICG member Tom Woodnutt, Feeling Mutual Ltd.

The session is based on the results from an international industry survey and qualitative research discussion from February 2023, (hosted by Insight Platforms, sponsored by Qualzy) with 167 qual researchers. It includes ideas on how qual researchers can approach this fast changing space in order to get most value from it. The session will include a presentation and open discussion with attendees.

REGISTER FOR THIS WEBINAR HERE

Knowledge Share: Desk Research Uncovered - practical tips for market research professionals
2023-06-06 16:00 - 16:45 | Online – GoToWebinar
This session has been sponsored by E-tabs, bringing cutting edge automated charting for your projects in PowerPoint & Google Slides

In this session, ICG member Fiona Silver, Silver Research Services, talks to us about Desk Research.

Specifically, she’ll cover:

Desk research – The Basics. What it is and when and why you should use it
13 top tips to help you undertake desk research
Desk research and AI – ideas on how AI can facilitate the process

https://www.linkedin.com/in/fionasilver/

Fiona Silver

REGISTER FOR THIS FREE SESSION HERE

To AI or not to AI. Is this the question?
2023-05-25 11:00 - 12:00
This webinar has been generously sponsored by Qualzy, an innovative web-based platform for Qualitative Researchers to create and manage short-term and long-term communities, diary studies, video projects and more. It’s complete with state-of-the-art AI powered tools, outstanding support, and cost-effective pricing.

In this webinar, Phil Barden and Dr Dirk Held will be talking to us about AI and its applications for marketing/market research.
Specifically, they’ll cover:

What is AI and how does it work for marketing purposes?
What are marketing related use cases?
What are the limitations?
How to judge where and how AI can help or not.

Dr Dirk Held

Dr Dirk Held is the co-founder of DECODE marketing consultancy GmbH and also aimpower GmbH, DECODE’s sister company that specialises in AI. He is one of the leading experts in translating scientific findings into actual marketing practice. Author of several bestselling books on the topic of neuromarketing, he advises international brands on how to optimise their marketing activities. Dirk has a degree in psychology, an MBA and his PhD in behavioural economics was about the influence of brands on purchasing decisions. His most recent publication was the book ‘AI in brand management’ (published in German in 2019).
Phil Barden

Phil Barden is Managing Director of DECODE marketing ltd. After 25 years in client-side brand management (Unilever, Diageo, T-Mobile), Phil became a client of DECODE. The impact of their behavioural science approach on T-Mobile’s relaunch was so commercially successful that Phil quit to join DECODE and set it up in the UK. Author of ‘Decoded. The Science Behind Why We Buy’ and a Fellow of The Marketing Society, Phil works with many clients and agencies in the application of behavioural science to day-to-day brand and shopper marketing activities.

REGISTER FOR THIS FREE WEBINAR HERE
Once registered, login for the session is https://meet.goto.com/145863309

Disability: Breaking down the barriers
2023-05-18 11:00 - 12:00
This webinar is generously sponsored by McGowan Transcriptions, specialists in Market Research multiple voice transcription since 1993.

We’re pleased to have ICG member Steven Lacey, The Outsiders, talk to us about his experiences and knowledge.
Steven Lacey is an ex-strategist and award-winning qualitative researcher. He runs The Outsiders, which conducts lots of research in the diversity space. Steven is disabled and neurodiverse.
Steven will present to the ICG on ‘Disability breaking down the barriers’. He will describe his life and challenges and then explore the lives of those with disabilities, the barriers, and what brands can do. He will also provide tips on the best ways to conduct research, how to represent people with disabilities in marketing and how to create good innovation.
REGISTER HERE

Once you’ve registered, login is:
Join Zoom Meeting
https://us06web.zoom.us/j/9884032090?pwd=[REDACTED]
Meeting ID: 988 403 2090
Passcode: [REDACTED]

Knowledge Share: Understanding more about Linktree
2023-05-11 16:00 - 16:45
This Knowledge Share has been generously sponsored by E-Tabs, bringing cutting edge automated charting for your projects in PowerPoint & Google Slides

This Knowledge Share will be presented by ICG member Alexander Tan, AT Research.
We all need to market our businesses, right?
In this knowledge share Alex will talk about his experience of using websites and other tools for promoting his business.
Recently there has been much talk of using sites such as Linktree as either an alternative to a traditional website, or alongside one when social media, or short talks, might benefit from a single ‘all on a page’ set of links.
Alex will talk about using Linktree for the first time, some of its features (as a free subscriber and a paid-subscriber), and how it might apply to a small business. Please note that he is not promoting them or sponsored by them 😉.
He hopes that the session will open up a discussion about how Linktree compares to its competitors and what we can learn from this market overall.
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https://www.linkedin.com/in/atresearch21/
REGISTER FOR THIS FREE KNOWLEDGE SHARE
