The ICG

Knowledge Share: Using Microsoft Teams Interpretation for Qualitative Research
2024-10-01 16:00 - 16:45 (Europe/London)
This Knowledge Share is generously sponsored by Yasna.ai, a platform for conversational research through automated interviewing.

The session will be led by ICG member Iris Griffiths, Across Research.

Join us for a practical session on how to use the interpretation feature in Microsoft Teams during online qualitative research interviews and focus groups. This quick session is designed specifically for qualitative researchers and will cover how to set up and utilize the Teams integrated interpretation function. The session will cover best practices and tips for configuring language settings, setting up the interpretation channel and managing interpreters during interviews and focus groups.
Iris Griffiths

Iris Griffiths is a seasoned professional with a dual focus on international qualitative research and conference interpreting . As a conference interpreter, Iris brings a wealth of experience in facilitating real-time communication across languages during industry events, conferences, business, and diplomatic meetings. Working in the combined fields of language and market research, Iris leverages her linguistics skills by offering interpreting services tailored for the market research industry via the Across Lingo (www.acrosslingo.com) platform.
Combining her expertise in qualitative research with her interpreting skills, Iris Griffiths offers a unique value proposition, enhancing cross-cultural communication and providing deep insights that drive strategic decision-making in the market research industry.
JOIN THIS KNOWLEDGE SHARE HERE (NO NEED TO PRE REGISTER)

ICG's Half-Hour Coffee And Connect
2024-09-24 10:00 - 10:30
A monthly half-hour get-together with fellow ICG members at the start of each month, with a particular welcome to new members, offering the opportunity to chat through anything you’d like to about the ICG, about your work issues, business matters etc.

No need to pre-register. Just login if you can make it. You never know who’ll be on….

LOGIN IS:Coffee And Connect https://zoom.us/j/99588121682

WEBINAR: The impact of gambling in everyday life on children and young people
2024-09-18 11:00 - 12:00
Join Nicki Karet (Sherbert Research) and Hanna Chalmers (CultureStudio) as they talk about their interesting study for GambleAware.
Back in 2023 Sherbert and CultureStudio were commissioned by GambleAware to explore the perception of gambling among Children and Young People and to look at how this is different from adult perceptions – looking at the ‘grey areas’ in gambling/gaming and the impact on their perception and attitudes towards gambling. It was a fascinating study with a report being published earlier this year… we will take you through the main headlines and discuss some of the most interesting findings.
So, if you are interested in finding out what CYP know, think and feel about gambling come along and join us!
Nicki Karet

Nicki is the Managing Director and founder of Sherbert Research, an agency she established in 2003. With over 25 years of experience, Nicki has spent her career focusing on understanding and engaging with children and young people and those within their worlds. Her work covers a wide range of topics from media, sports, and mental health to the effectiveness of ad campaigns and new product launches/development in both the UK and internationally.
Hanna Chalmers

Hanna is a cultural expert, a skilled and instinctive strategic researcher with endless enthusiasm and curiosity to make sense of what is an increasingly complex world. At CultureStudio, he combines both extensive commercial acumen with an enduring interest in culture and society. Hanna spent the first half of her working life at two of the world’s most powerful and influential cultural organisations, BBC and Universal Music. After some time abroad she returned to London moving agency side working first as a global insight director at a media agency before joining Ipsos Mori as a senior director in media and tech. In 2020 she took all this experience and learning to bring together a unique offer – always thinking culture first to help organisations, businesses, brands and charities, harness people understanding to do things better.

Register your place here

BOOK GROUP: Data Storytelling in Marketing
2024-09-11 12:00 - 13:00
Welcoming the author of this book, Caroline Florence, to lead a Book Group discussion about it.
Use data more effectively to develop compelling evidence-based stories that influence, persuade and drive strategic decisions.
Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won’t be believable or truly persuasive.
Understanding how to use data to build and tell stories is an increasingly important part of the modern-day
marketers’ toolkit. Stories centered on robust evidence and credible data can withstand challenges, provide meaning, offer insight and engage audiences.
This book is designed to plug the data storytelling skills gap and enable marketing professionals to cut through the data overload, join the data dots and create engaging narratives and content.
Regardless of whether you’re a data expert, data anxious or a data sceptic, this book will give you the tools to help you to communicate more effectively with your customers and your stakeholders.
Written by expert trainer Caroline Florence, this book outlines how to build robust and compelling data stories.
Drawing on her client work with companies such as Toyota, Lactalis, News UK, Mars Petcare and AXA, plus contributions from experts across data, insights, marketing and customer experience, this book provides a practical roadmap to increase your influence with data storytelling.
About the author:

Caroline Florence is a trainer and coach in data analysis, insight generation and storytelling based near Cambridge, UK. As founder of Insight Narrator, she was included in the Twenty Women in Data and Tech in 2023. She was also listed in the ESOMAR Insight250 in 2021 as a global innovator in market research, data-driven marketing and insights and speaks regularly at conferences around the world on the value of insight.

https://www.linkedin.com/in/carolineflorence/

Knowledge Share: Applied Colour Psychology for Brands and Comms
2024-09-03 16:00 - 16:45
This Knowledge Share has been sponsored by Perspective Research Services who specialise in data collection solutions involving qualitative, F2F, CATI and online approaches – domestically in the UK and Internationally – consumers and B2B. Please feel free to contact Jade On , Commercial Director for any questions or RFQs

Colour is a key element of brand and personal communication. In this session Maria will introduce applied colour psychology and look at how the universal psychology of colours and colour harmony from the Colour Affects System is used to identify the best colours and combination to communicate a personality. The colour palette can then be applied across all elements of the communications mix to give a clear message in keeping with the brand personality. This system can also identify what is off in a colour scheme and suggest improvements.
Maria Boyle

Maria first started working in advertising agencies and media independents as a media planner working in UK and Asia while based in Hong Kong and Kuala Lumpur. In 2001 she moved into qualitative research and became a freelance consultant in 2007. Also in 2007 Maria studied and graduated in the Colour Affects System, and further trained to become a Colour Affects teacher. Earlier this year Maria completed the CPD accredited course ‘How To Do Semiotics In Seven Weeks’ which is a perfect fit to applied colour psychology. In her free time Maria is an artist where colour of course plays an important role in her work.
https://www.linkedin.com/in/maria-boyle/
https://www.mariaboylecolour.com/

Register for this session here

Knowledge Share: Roundtable Discussion about AI and Qual
2024-08-06 16:00 - 16:45
This Knowledge Share has been generously sponsored by Qualzy, known for their Researcher First AI that thoughtfully supports researchers without replacing the human touch.

Following on from our members’ e-group discussion, we’d like to invite all ICG members to a roundtable discussion about your experiences, hopes, fears, frustrations and knowledge gaps when using AI in your qual work.
Come and hear others’ experiences and learn from each other.
NO NEED TO PRE-REGISTER – LOGIN IS
https://zoom.us/j/96355976193

B2B Research Myths
2024-07-31 13:00 - 13:30
This Lunch&Learn will be run by Internet Research Bureau – IRB

Join this 30-minute session to better understand:

Key B2B research myths/stereotypes and how IRB is addressing them. E.g., Myth #1 B2B respondents quality is too poor given the cost. We’ll show what extra quality measures IRB and other leading sample providers apply to maintain higher quality of b2b sample. And also show how we can be cost effective without sacrificing on quality and relevant for smaller consultancies
Some relevant case studies (inc. one run with an ICG member) and how they relate to your business: demonstrating capabilities, timings, targets we can reach etc.
Online and off-line B2B research we can help ICG members with.

This session is for any consultants interested in conducting primary B2B research (online, CATI, qual recruitment), sample only or full-service.
Our speakers:
Elena Speer, PhD European Sales Director at IRB

Elena is an industry veteran with 18 years of extensive experience in both B2B and B2C market research. She joined IRB from her previous roles at Ipsos and PureSpectrum, where she led significant business development efforts. Elena’s impressive background is also marked by her tenure as Strategic Planning Director at top advertising agencies such as BBDO, Leo Burnett, and Saatchi & Saatchi. She holds a PhD in Psycholinguistics and a bachelor degree in business administration.
elena.speer@irbureau.com
+44(0)7967790823
https://www.linkedin.com/in/elenaspeer/

Home

David Winter

David Winter has been MD Europe for IRB since 2020, having worked at Lightspeed and Kantar for eight years.
He has been developing IRB’s commercial footprint during that time, focusing on MRAs and smaller consultancies, who fit well with IRB’s flexible approach.
Together with Elena and other team members he promotes IRB’s panel and offline recruitment offering.
“We are now offering a full B2B recruitment and fieldwork service, for a wide range of quant and qual projects. I have been fortunate to have worked with many ICG members and very much look forward to the opportunity to meet you on 31st July”
David holds degrees in Theology and Law and is a sports enthusiast.
You can reach him at david.winter@irbureau.com , 07714 244686 or (16) David Winter | LinkedIn

Register for this session here

Understanding ESOMAR UK and how it can help you
2024-07-24 11:00 - 12:00
This webinar has been generously sponsored by Opinion Hub

We welcome ESOMAR UK rep, Lucy Davison, to talk about how ESOMAR can really help UK-based consultants.
Specifically, the webinar will cover;

An over-arching view of what ESOMAR does and its purpose
UK specific activities and why they’re beneficial for micro businesses
How insight consultancies in the UK members can get involved
More about a deal that ESOMAR UK have agreed to apply to ICG members.

Lucy Davison

Lucy Davison FMRS is a strategy and communication expert with over 30 years’ experience. She founded Keen as Mustard Marketing in 2006 to provide communications for clients in data, research and insight. Working with insight teams from global companies such as Adobe, Bic, JPMC, and Purina Mustard gets long-term impact for their work, while also helping agencies like Hotspex and InsightsNow raise awareness. With a background in both journalism and design, Lucy started out in insights in 2000 as global marketing director of Research International, working in over 55 countries. She is an award-winning writer and presenter and a sought-after keynote speaker.
REGISTER FOR THIS WEBINAR HERE
ESOMAR UK invite you all to their summer party, 9 July: https://esomar.org/events/esomar-uk-summer-event-2024

ICG’s Half-Hour Coffee And Connect
2024-07-18 10:00 - 22:30 | https://zoom.us/j/99588121682
FREE

A monthly half-hour get-together with fellow ICG members at the start of each month, with a particular welcome to new members, offering the opportunity to chat through anything you’d like to about the ICG, about your work issues, business matters etc.

No need to pre-register. Just login if you can make it. You never know who’ll be on….
LOGIN IS:Coffee And Connect https://zoom.us/j/99588121682

Add to calendar

Survive and Thrive: Motivation Hacks for Independent Researchers
2024-07-16 11:00 - 12:00
This webinar is generously sponsored by Indeemo

In this webinar, we welcome ICG members Steph Holland (Hush Research and Strategy) and Joe Bonnell (Open Questions) who’ll share 1st hand experiences of what they have done to stay motivated, upskill and generate new work when the going gets tough. This includes talking about tangible examples of how they brought together teams of experts from within and outside the ICG to deliver proprietary research to build expertise and open new doors.
Why you should attend this webinar
If you’re dealing with the ups and downs of research, have some spare time to fill, or just need a boost of inspiration, this is the place for you. Steph and Joe will share ways to stay optimistic, find new opportunities, and keep your research game strong. You’ll walk away with fresh ideas and new ways to connect with other ICG members who get what it’s like to navigate these difficult times.
There’ll be an opportunity during the webinar to share experiences so that everyone can learn from each other. A great way to meet fellow members at the same time.
Steph Holland

Steph spent the 1st part of her career leading sales, marketing and insight teams in Mars, Pepsi and GSK before taking the family to Hong Kong where she kick started her entrepreneurial journey. Now a seasoned researcher and brand strategist, she heads HUSH research and strategy. This was established to bring together global experts, ensuring clients receive unparalleled service without compromise.
Joe Bonnell

Joe is an Ethnographer and Qualitative Researcher, Visual Anthropologist and Documentary Photographer and Filmmaker.
He designs and conducts context-rich and person-centred qualitative research in the UK and internationally. His approach is characterised by collaboration, curiosity, empathy and in-depth analysis.
Register for this session here

ICG Summer Party (with an arty twist) 2024
2024-07-11 18:00 | The Atlas Pub, 16 Seagrave Road, Fulham, London SW6 1RX
Generously sponsored by Rigour Research and Qualzy, with first drinks from Field Notes.
Proudly bringing you this year’s Summer Party – with an arty twist!
What is this ‘arty twist?’
As something a little different, we’d like to invite people to embrace their artistic side.
So much of our work can feel functional – from the practicalities of arranging fieldwork, to template-style objectives, to a general client expectation/industry culture that makes originality and flair in how we communicate findings feel “risky”.
And yet there’s clearly great creativity – and beauty – in how we think and the subjects of the work we do.
We’re proposing that at the party we have an area where people can display something relating to their work as a piece of art. This is likely to be space on tables rather than on easels, but if you’re up for something ambitious then so are we!
The idea is that the exhibition is something people can wander round and peruse at their leisure – not something that has to be “manned” all evening whilst everybody else is having fun.
The art/object(s) could be ANYTHING (so long as it isn’t breaching any privacy/GDPR rules):

Maybe a notepad containing (non-sensitive) notes or sketches?
A picture of a sunset taken through the window of a viewing facility?
Or a redacted first invoice you ever sent?
Perhaps you want to pop a few watercolours on a canvas to visualise your feelings when clients ghost you?
Your chipped mug stained with a thousand coffees?
A framed picture of the product in store that YOU were responsible for bringing to market?
A data visualisation you’re obsessed with?
A sketch depicting the most random thing a respondent has said?
And so on and so forth…

If doing this sounds sooooo YOU, then we’d like to ask a few things:
1) That you let us know – so we can keep track of numbers, not because we want to vet anything!
2) That each thing you submit has a “title” and 200-word-max description which you can print and bring along to explain your object.
We hope this is an opportunity for people to share with each other and find the joy in what we do.
Book your tickets here

Everything you wanted to know about Marketing (but were afraid to ask). A Q&A with two Marketeers (who are not afraid to answer)
2024-07-04 11:00 - 12:00
This webinar has been generously sponsored by Teneo Translations
Teneo Presentation – The ICG July 2024

Join this Q&A style webinar with marketers Chantal Cornelius (Appletree Marketing) and Paul Griffiths (Client Advocates) and ask them any marketing-related questions you may have, such as;

I know what I should be doing but I just can’t seem to do it; why?
What’s the best way to promote my business? Phone, email or social media?
What can I do to make my business stand out?
I don’t know where I should be marketing and to whom?
Is marketing really all it’s cracked up to be; isn’t word of mouth more important?
I don’t know how to differentiate myself….

Chantal and Paul are no strangers to the ICG. Both have presented individually to our members several times.
This time, we bring you both of them together for their combined expertise.
Chantal Cornelius

Chantal Cornelius left the corporate world in 2000 to set up Appletree Marketing. It was the second best decision she’s ever made.
Since then, she’s filled her time helping hundreds of coaches, consultants and trainers to grow their businesses. Her marketing advice is bossy, practical and down to earth. She’s written two books and her third one might even ready, by the time you read this!
Now she spends her time showing her clients what marketing to do, simplifying how they promote their businesses. She is straight talking and will give her honest opinion to any question she’s asked.
Paul Griffiths, Client Advocates

Paul helps owners of Market Research and Insight Agencies to grow revenues by implementing proven growth strategies.
For more than 20 years he’s helped grow research and insight agencies. In that time he’s sold research projects, managed clients and spoken to many Heads of Insight. He understands the challenges of growing a research business while also being a practitioner within it.
Paul knows what great client growth strategies look like and how to implement them in a way that is both effective and efficient. He’s seen what works, what doesn’t, and how to engage with your clients and market to win work. He can help you grow your research business more effectively and more quickly.

Register for this session here

Knowledge Share: Teach Your Clients To Give Better Briefs - It's Worth It
2024-07-02 16:00 - 16:45
This Knowledge Share has been sponsored by Perspective Research Services who specialise in data collection solutions involving qualitative, F2F, CATI and online approaches – domestically in the UK and Internationally – consumers and B2B. Please feel free to contact Jade On , Commercial Director for any questions or RFQs

We welcome ICG member Alex Blondin’s colleagues, Dan Hyde from Everything is User Experience, and Victoria Peel from Literal Humans, to run this session for us.

The brief is usually the first stage of engagement in a client project, and it’s often the part that’s given the least consideration. That’s usually because it’s boring.
While the client’s imagination is trained on their goal or visualising the end product, the first—boring—step to articulate what they want and why they want it is easy to rush or neglect.
In reality, we should think of the brief as the most important step in a collaborative process—one that’s as important for user research as it is for developing campaign creatives.
From another perspective, the brief is the first phase of research. It’s where you begin to map out goals, desires, hopes, stakeholders, and importantly, the resources that will be available to make it all happen.
We co-produced a whitepaper because we saw value in helping our clients understand how they can do better and get more ‘bang for their buck’ out of their suppliers. It’s part of a strategy to get clients thinking in a structured manner before we begin our work, so that we can work more efficiently and be more valuable partners.
How do we know this works? Because it’s an approach we use in projects when we collaborate as agency partners serving a common client.
Dan Hyde

Dan Hyde is co-founder of UX strategy and user research agency Everything is User Experience. A veteran of publishing and agency life, he now uses UX strategy to support clients in everything from website development and content strategy to supply chain support systems design for major house builders.
www.everythingisuserexperience.com

Victoria Peel

Victoria Peel Yates is a Content Strategist and Senior Writer at Literal Humans. After a brief career in humanitarian aid, she joined the world of SEO in 2019, and now helps clients in the tech-for-good and nonprofit spaces grow with strategic, human-centred content.
www.literalhumans.com

Join this Knowledge Share here. No need to pre-register

AURA's Working Well Together Charter: What Is It And How Does It Impact Independent Consultancies?
2024-06-27 11:00 - 12:00
AURA launched its Working Well Together Charter at Quirks London on the 8th May 2024.

The Charter is founded on the belief that the way clients and research agencies work together can make a
real difference to people’s confidence and well-being. AURA members who sign up to the AURA Working Well Together Charter have committed to a set of standards they will live up to when you work with them.
AURA Working Well Together Charter May 2024
This webinar will shed more light on what the Charter is and how this will be impact on independent consultants.
It will be led by AURA representative Ruth Hinton and ICG member Nick Bonney, who was instrumental in its design.
Ruth Hinton

With a career in client-side consumer insight spanning over 20 years at a variety of major retail and hospitality brands, and a background in psychology, Ruth Hinton specialises in understanding the people behind the numbers and collaborating with colleagues to drive improvements for customers.
Ruth is currently Group Head of Customer Experience at Vue International, and also Chair of AURA, the UK’s biggest community exclusively for client-side researchers – providing content, events and peer-to-peer support, to inspire insight and drive impact within organisations.
Register for this session here

Ensure your research is trustworthy and your processes efficient, an introduction to Ayda
2024-06-26 13:00 - 13:30
This 30-min Lunch&Learn session with Ayda will help you better understand Ayda’s suite of products with a deeper dive into Ayda Trust and Ayda Pay.

This is a must-attend for anyone who wants to make their research operations smoother and easier.
Ayda
Founded by ex-ICG member Shifra Cook in 2021, Ayda provides a suite of tools for a modern approach to Research Operations (ResOps), spanning recruitment and participant management through to incentivisation and fraud prevention.
More info about Ayda here
Our Speakers:
Letycia Bialle – Customer Success Manager (12) Letycia Bialle | LinkedIn
Shifra Cook – CEO and Founder of Ayda (12) Shifra Cook | LinkedIn
Register for this session here

How bad are focus groups? Carbon Literacy for Researchers
2024-06-20 11:00 - 12:00
The webinar acts as a bitesize introduction to the full one-day training, Carbon Literacy for the Insights Sector, accredited by the Carbon Literacy Project and starts to answer these questions:

What is carbon literacy?
What does a tonne of carbon look like and what does it mean?
How bad are focus groups? (Clue: Not necessarily that bad)
What about the insights sector – how is it doing?
What steps should we take to reduce our own and our sector emissions?
What types of steps have others taken?
How can we maximise our own and our organisations’ impact?
How can I become certified Carbon Literate?

Why people should attend
Knowing what actions to take that will really reduce our emissions, as individuals, communities and organisations is complex and challenging and can often leave us either paralysed, or potentially making less helpful decisions.
Our role as insight professionals arguably gives us even greater responsibility, as we advise client organisations in our project work.
By becoming Carbon Literate – learning where we have the most impact and what we can do to reduce it – we can start to get our own houses in order and be in a strong position to advise clients, with a clearer understanding of the relative impact of our activities, to make the greatest impact in reaching Net Zero.
Jenny Kedros, Independent researcher (and ICG member) and climate educator, Kedros Consulting Ltd.
LinkedIn www.linkedin.com/in/jenny-kedros
https://theicg.co.uk/member/jennykedros-consulting-co-uk/

Jenny is an independent research consultant and climate educator with specialisms in education and sustainability. As Shift Insight’s Research and Insights Director till 2023, Jenny led on education research as well as developing sustainability as a core specialism. She works with agencies and clients on education and sustainability research projects, and continues to create new, and learn existing, climate education courses and workshops.
Jenny completed The Oxford Climate Emergency Programme with the University of Oxford (Saïd Business School and The Smith Institute of Enterprise and Environment) in 2021 and was certified Carbon Literate after attending the Carbon Literacy for Interested Organisations course in 2022. Her organisational pledge was to create a sector specific Carbon Literacy course, which was developed with her team at Shift with support from the Insights Climate Collective. The full training was accredited by the Carbon Literacy Project in May 2023 and has been delivered in-house in agencies and via the MRS.
The current average carbon footprint of a UK citizen is 12.7 tonnes CO2e. At the time of writing in June 2024 the Carbon Literacy Project estimated the amount of carbon saved by delegates’ pledged actions across the whole project to be at least 348,000 tonnes of CO2e.
Register for this webinar here

Your Shortcut from Raw Data Inputs to Dynamic Reports
2024-06-12 13:00 - 13:30
Please join this 30-min Lunch&Learn from DataTile (who are also ICG members).

DataTile is a cutting-edge survey analysis software conceived by a mathematician and data scientist. It is dedicated to streamlining the entire data processing work flow from raw data to meaningful insights. It serves the diverse roles of data processing, seamlessly integrating them in a comprehensive software suite that handles tasks ranging from data loading to crosstab and/or dashboard visualisation. It is designed for simplicity and efficiency and empowers users to transition effortlessly from raw data, including formats like SPSS or XLS
files to finding and sharing insights within hours.
Featuring a user friendly interface, the software is accessible for individuals without extensive training or technical expertise resulting in a smooth and intuitive experience.
DataTile is a new generation developed in the last decade. It has solved various research challenges:-

Secure login infra-structure for sharing data, crosstabs and dashboards
No black box, all data is calculated on the fly and NPS/KPI calculations can be viewed (given
rights)
Extensive functionality for tracking surveys including future proofing of reporting
Time saving
Beautiful reporting with extra illustrative charts over and above powerpoint.

Our Speakers:
Alex Maddox, Partner, Customer Success

One of the UK’s top research analysis professionals with a wealth of experience. She has spent
decades helping clients get extra value out of their survey data. Before DataTile Alex worked with syndicated surveys like TGI and media surveys such as PAMCO, RAJAR, Touchpoints helping clients find new and creative ways of understanding their audiences and deliver their insight and stories. She now helps clients bring this expertise to analysing ad hoc proprietary data and tracking surveys.
Alex Chilingaryan, Founder, Director

A mathematician, technical visionary, and social research entrepreneur, Alex relishes building world-class systems to change the way we work for the better.
With 20 years of hands-on experience in software development for scientific applications, data analysis, and integration, Alex also brings DataTile many years of experience in market research innovation and automation, as well as solutions that can revolutionise your business.
This event should be of particular interest and importance to any researchers working on quantitative tracking studies, brand health surveys, media audience trends, etc., and anyone working with crosstabs, cluster analyses and generating data visualisation.
Examples of other related Lunch&Learns
● ETabs: Charts from Heaven: A Must-See For Anyone Doing Quantitative Research
● QuestionPro: Lunch&Learn with QuestionPro (and 56 Degree Insight)
● Bolt Insights: Lunch&Learn with Bolt Insight
Register for this session here

Five Big AI Trends for Researchers and Insight Professionals
2024-06-06 11:00 - 12:00
This webinar has been generously sponsored by Qualzy

Join Mike Stevens, Founder of Insight Platforms and What Next Strategy & Planning, as well as an ICG member, where he’ll talk about developments in AI that will have s big impact on researchers going forward:

synthetic data
AI agents
multimodal assistants
empathetic language models
asynchronous video

Mike Stevens
Mike is the founder of Insight Platforms, the leading online directory, learning and events site for modern research and insights.
He is also a leading consultant, advisor and writer at the intersection of technology, research and analytics.
He has over 25 years’ experience in insight, software and consulting firms including Vision Critical, where he led the EMEA region; and Kantar, where he managed regional business units and global accounts.
His consultancy, What Next Strategy & Planning, helps client teams, agencies and tech firms to develop skills, adopt technology and implement process change.

https://www.linkedin.com/in/mjbstevens/
Register for this webinar here

Knowledge Share – Writing A Business Book – Are You Asking For Trouble?
2024-06-04 16:00 - 16:45
This Knowledge Share is sponsored by Perspective Research Services.

Come and hear ICG member Jon Cohen, Kindling Strategy, talk about writing a book.
Based on Jon’s personal experience of writing and self-publishing a business book, the talk will include an overview of the challenges and benefits of writing a business book as well as advice on writing, producing and self-publishing a book.
They’ll be plenty of chance to ask questions.
Jon is a qual researcher and long-standing member of the ICG.
Jon published ‘Asking For Trouble: Understanding what people think when you can’t trust what they say’ in 2021. It was short-listed for business book of the year 2022.
NO NEED TO PRE REGISTER – JOIN US HERE https://zoom.us/j/96355976193

Webinar: Mushrooms have a branding issue
2024-05-30 11:00 - 12:00
This webinar has been generously sponsored by Indeemo

Mushrooms are having a moment. But as the functional shroom category booms (think mushroom coffees, teas, powders, supplements, chocolates, blends and super blends), what does it mean to a myco-curious audience who still associate mushrooms with grilled cheese or magic (the illegal kind)?
In this session, ICG member Jess Jorgensen (Cultural Strategist and Mycophile), with Kim Townend (Social listening-fuelled Cultural and Social Strategist) unpack the order and chaos of functional mushrooms, and how brands can avoid shroom boom… to bust.
Why attend?

Substantial global interest and investment in this fast-growing category (projected $136bn market value by 2032)
Big brand interest in capitalising on mushrooms (e.g. in health & wellness, food, pet food, beverages, apparel, retail, cannabis, beauty)
Niche category exploding into mainstream; learnings can be applied across similar categories
Mushrooms are fun!

More about Jess here
More about Kim here
Register for this webinar here

Getting Started: A Simple Guide to Conducting AI Interviews
2024-05-29 13:00 - 13:30
Join this 30-min Lunch&Learn with Greg Burke from Tellet
What will be covered:

The basic principles of setting up an AI-moderated interview
How Tellet’s, including Kantar, Mars and clients use the platform
When it is, and more importantly isn’t, appropriate to use AI to conduct interviews
Some of the lessons they have learned along the way

A bit about Tellet:

is a platform that uses AI to conduct and analyse consumer research interviews. Based in Amsterdam, the company has quickly become a trusted supplier to the likes of Kantar, Vodafone and Mars. Greg’s co-founders include CEO Merik te Grotenhuis who has worked in the world of research for 25 years, former BBC technologist Pim Verbij and design thinking specialist Luc Maas.
Greg Burke:

Greg Burke is the Co-founder and CCO of Tellet. Now based in Amsterdam, previously Greg worked as a journalist on UK radio reporting from places including Afghanistan, Iraq and Ethiopia before working as a producer for TV chef and campaigner Jamie Oliver where he worked closely with the insight teams to bring to life Jamie’s content, campaigns and products.
https://tellet.ai/
LinkedIn: https://nl.linkedin.com/company/trytellet

Register your place here

What will 2034 look like?
2024-05-16 11:00 - 12:00
This webinar will be presented by ICG member Preriit Souda, Director: Data Science & Strategic Insights, PSA Consultants, and was originally presented at the EPHMRA Conference 2024.

This presentation will start with a question for the audience: What do you think 2034 will look like? Then after this we will move on to address what the future might look like 10 years from now.
Preriit will talk about how society might evolve, how work might evolve, and how consumer behaviors might change. Then, the paper will focus on the possible future of market research/insight – what might happen and where the industry might evolve. What might be the possible strengths and possible weaknesses?
Finally, there will be a discussion on the skills that will be needed and what we can do today to be ready for tomorrow and to succeed in what the coming 10 years might bring.
Preriit Souda
For the last 15 years, Preriit has helped organizations answer different strategic questions by unraveling explicit and implicit human expression through the mining of social and digital data alongside other data sources like Consumer surveys, IoT (Internet of Things) data, CRM data, Mobile behavioral data, Weather data, Locational data, etc. Works with structured and unstructured data analytics, data mining-machine learning, natural language & image processing, etc. Have consulted clients from a range of sectors including CPG/FMCG, Finance, Travel, Telecom, Public Sector, across different geographies like UK, US, China, India, Continental Europe, Asia Pacific, Oceania, Middle East, North Africa.

Register for this webinar here

Knowledge Share: running groups online to maximum effect – the do’s, don’ts, benefits, drawbacks
2024-05-07 16:00 - 16:45
This Knowledge Share is sponsored by Perspective Research Services

By this point post pandemic we’ve got a real understanding of how to make the most of online platforms for group discussions. Let’s share our knowledge!
The session will be led by Kath Rhodes – she’ll kickstart the conversation focusing on set up for success, recording, group dynamics, making the most of the tools available.
All involved in online groups – recruiters, moderators and observers – are more than welcome to share your top tips and pick up some new ideas along the way too.
LOGIN FOR THIS SESSION IS https://zoom.us/j/96355976193
NO NEED TO PRE-REGISTER FOR THIS

ICG Member Book Group: 'The Status Game' by Will Storr
2024-05-07 12:00 - 12:45
the ICG’s Book Group is designed to give members a flavour of a range of books that other members value and encourage others to read and discuss them.
Each session will be led by an ICG member who’ll talk briefly about the content of the book they’ve chosen, why they chose it, and how they interpret and feel about it.
We’ll then open the session up to others to contribute their own thoughts. You don’t have to have read the book being discussed to attend the session, but we encourage as many of you as possible to do so.

This session will be led by Kath Rhodes, Qual Street, and will be about ‘The Status Game: On Social Position And How We Use It’ by Will Storr.
The book explores the different ways people get/ give status to each other. For anyone interested in group dynamics and cultural shifts, this is a worth a read.

No need to pre-register for these sessions. Login is https://zoom.us/j/94544936426

Understanding How Using Advanced Analytics in Research Can Help Your Clients
2024-05-02 11:00 - 12:30
Have you ever wanted to know more about some of the key analytical tools used in market research?
New ICG-er and advanced analytics expert, Paul Carney, Clearcut Insights, is running an interactive 90-minute introductory training session for the ICG on “Advanced Analytics in Research” on the 2nd May.
This session will be completely free of formulas and is suitable for both qualies and quanties. The focus is on understanding “what they are and how to use and talk about them”, rather than how to do them, so non-experts are welcome.
It will introduce 8 key tools & techniques, such as Segmentation, Conjoint and Key Driver Analysis, with the aim of giving you more confidence in spotting opportunities for solving client issues, key questions to ask your clients in initial conversations, and best-practice tips along the way.
There will also be an opportunity to ask Paul questions and exchange experiences.
Paul has over 25 years experience in running these techniques, firstly while leading Research International’s Marketing Science Centre, then as Head of Analytics at Bonamy Finch, and now with his independent analytics consultancy, ClearCut Insights.
https://www.linkedin.com/in/carneypaul/
https://www.clearcut-insights.com/

Register for this free training session here

Webinar: Semiotics - How This Case Study Brought A Depth Of Understanding For The Client
2024-04-25 11:00 - 12:00
Please join ICG member William Landell Mills, Amaranth Insight, as he uses a recent semiotic case study of his (‘Kids’ Films and Hygiene’) to discuss;

Semiotics and its relationship with Qual
Kids’ films
Hygiene
Moving through space
A wider point about brand as narrative

William Landell Mills, Founder, Amaranth Insight

William started Amaranth in 2017 as a practice that combines semiotics with international qualitative research, mainly focused on brand strategy and design development. Prior to that William worked at both multinational research agencies and boutiques and was responsible for evolving a number of new methodologies. William has presented papers on Semiotic at the Global Esomar Conference, the MRS and Semiofest in Mexico. He has been published in Admap, Marketing Week and most recently in WARC. He won an Atticus for his work on Metaphors in Marketing.
https://theicg.co.uk/member/williamamaranthinsight-com/
https://www.linkedin.com/in/william-landell-mills-94532323/
Register here (Zoom will then send you your login)

Charts From Heaven! A Must-See For Anyone Doing Quantitative Research
2024-04-17 15:00 - 15:30
Please join us at this Lunch&Learn from E-Tabs, where you’ll hear more about their innovative SlideCraft product.

PowerPoint charting on your Quant projects can be a very time-consuming chore that takes up time you’d rather be spending on analysis and building your business.

In this session you’ll learn how SlideCraft can help you:

Produce PowerPoint charts for any study in seconds without the need to install any software!
Generate fully editable charts using your own bespoke themes and branded slides
See how SlideCraft accepts any standard cross-tabs (eg. Excel)

SlideCraft: ‘The Pick & Mix Slide Generator’
A Cloud-based tool that lets you upload your data and generate a collection of pre-formatted slides in seconds.
Simply upload your banner tables to our Cloud platform and then choose your own PowerPoint theme and preferred slide types. Next select the desired questions and variables for your charts and SlideCraft will generate your fully populated, editable PowerPoint deck in seconds. You can choose to automatically include details such as Question text and base sizes, intelligent sorting, stat testing, low base suppression and more. What could be more heavenly ?
Read more here
What existing clients are saying
Engage has been searching for a way to make charting faster and less complex. SlideCraft is a fast, intuitive way to run charts – look at subgroups and add ‘the basics’ like base sizes, question numbers and significance testing very easily. We are now working with them to embed SlideCraft into our everyday workflow.
Lyndsay Peck, Director, Engage Research
Our Presenter: Benjamin Rietti

Benjamin Rietti is the CEO of E-Tabs. His innovative approach has seen the company provide reporting services and solutions to the MR industry for over 25 years. With over two decades of industry knowledge, Benjamin is a talented entrepreneur who recognises the integral role technology plays in market research. A doting family man, he enjoys spending time with his children and grandchildren, and has a passion for skiing.
Further reading
Feldman Case Study – https://www.e-tabs.com/newsevents/case-study-how-feldman-research-utilised-enterprise-cloud/
Element Market Research Quirk’s Presentation Recording – https://www.e-tabs.com/newsevents/etabs-and-element-market-research-speaker-session-quirks-new-york/

Register here (note later-than-usual start time)

Members' Online Speed Networking
2024-04-15 13:00 - 14:30
Many of you attended our previous Online Speed Networking events over the last few years.
We now bring you another one – with improved slick-ness and finesse!
A great opportunity to spend 15 mins at a time with other ICG members, informally chatting about what you do and who you are.
We would encourage you to treat this lightly – no hard sells please – but instead, be open to meeting other independents.
It goes without saying but a reminder nevertheless – be mindful of the time in each session and give everyone an equal opportunity to speak.
You never know who you’ll end up working with – or even forming a friendship – on the back of it.
We’ve purposefully set this for lunchtime, so grab a sandwich and log in.
Register for this event here
HURRY, ONLY 25 PLACES

Research in Asia – Everything you wanted to know but were afraid to ask
2024-04-11 10:00 - 23:00
This webinar has been generously sponsored by TTC WeTranslate

Please come and join ICG member Felicia Schwartz and her colleague, Sophie Cox, who’ll be discussing what it’s really like to conduct research in Asia.
Specifically, they’ll cover:

The Practical (holidays, timings, translations …)
The Cultural ( cultural input into every stage of the project )
The Relational (rapport with respondents, research professionals etc

You should join this webinar if;

you’re likely to conduct projects in China or SE Asia
you want to understand more about international or multi-market research projects
you’re interested in culture and cross-cultural work.

Felicia Schwartz, China Insight

Felicia has lived and worked in China for 14 years and spends her time between London and Beijing . She is the founder of China Insight, a qualitative research agency specialised in cultural behaviour. China Insight works across sectors with especially rich experience in Beauty, lifestyle, FMCG, Kids, and automotive
https://www.linkedin.com/in/felicia-schwartz-70331b/
www.chinainsight.co.uk
Sophie Cox, Firestar

Sophie has lived and worked in SE Asia for 25 years and is currently based in Malaysia. She is MD of Firestar, a boutique qualitative agency, which works throughout SE Asia
Sophie has been helping international agencies with research in the region for the past 20 years, has published an article on the subject in QRCA Views (https://www.qrcaviews.org/2021/11/10/qualitative-research-in-southeast-asia-what-you-need-to-know/) and conducted webinars with researchers and fieldwork partners in UK and Europe offering practical tips on how to manage projects in SE Asia
https://www.linkedin.com/in/sophie-cox-7b2435a
https://firestarresearch.com/index.html

REGISTER YOUR PLACE HERE (note earlier-than-usual start time)

Three things you can do today to start sourcing new project briefs from beyond your network
2024-04-04 16:00 - 16:45
This Knowledge Share has been generously sponsored by Qualzy

Growing your own business is tough, especially if you are also the person that delivers everything you sell. Designing and delivering projects and being responsible for winning work from new clients can be a challenge.
In this Knowledge Share webinar, Paul Griffiths shares three easily used techniques and approaches that will help you more effectively start conversations and source new project opportunities from people outside of your existing network. And in a way that doesn’t take up lots of time and resource.
These business development activities are all things that Paul does for his own growth consultancy (he’s a one-man band himself) and are also techniques and approaches that he uses to help his clients (small and micro research and insight agencies) to grow.
Paul Griffiths

I help owners of Market Research and Insight Agencies to grow revenues by implementing proven growth strategies.
For more than 20 years I’ve helped grow research and insight agencies. In that time, I’ve sold research projects, managed clients and spoken to many Heads of Insight. I understand the challenge of growing a research business while also being a practitioner within it.
I know what great client growth strategies look like and how to implement them in a way that is both effective and efficient. I’ve seen what works, what doesn’t, and how to engage with your clients and market to win work. I can help you grow your research business more effectively and more quickly.
https://www.linkedin.com/in/paulneilgriffiths/

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